More vertical video features are coming to Netflix. Co-CEO Greg Peters revealed plans to expand the streamer’s mobile vertical video feed during Tuesday’s earnings call. 

Testing is already underway to expand the mobile experience, which currently features vertical clips of Netflix TV shows and movies. New vertical video content, including snippets from video podcasts, will be available on Netflix this year.

«You can imagine us bringing more clips based on new content types, like video podcasts, which Ted [Sarandos, Netflix co-CEO] mentioned that we’re adding to the general service,» Peters said. «We’ll bring the sort of appropriate components of that into that vertical video feed.»

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Netflix’s move to expand its vertical video offerings comes after Sarandos acknowledged during the earnings call that social media apps like Instagram are now seen as competitors.

«TV is not what we grew up on. TV is now just about everything,» Sarandos said. «The Oscars and the NFL are on YouTube. Networks are simulcasting the Super Bowl on linear TV and streaming. Amazon owns MGM, Apple is competing for Emmys and Oscars, and Instagram is coming next.»

Competing with the likes of Instagram and TikTok means evolving the content the platform offers. And if it wants to attract Gen Z viewers, leaning into bite-sized vertical clips of live programming like WWE Raw, competition series Star Search and significant moments from Netflix hits like Stranger Things and KPop Demon Hunters is a good place to start.

«Vertical» is the hot buzzword in Hollywood right now. New production studios are dedicated to the mobile-first content, and with the massive popularity of vertical micro-dramas — which Variety calls «a multi-billion dollar global phenomenon» — more streamers will likely follow suit in the near future. 

Peters also revealed Netflix’s plan to overhaul its mobile interface to «better serve the expansion of our business over the decade to come.» 

«We’re going to roll this out later in 2026, and just like our TV UI, it then becomes a starting point, it becomes a platform for us to continue to iterate, test, evolve and improve our offering,» he said.

I spent time inside living Mario and Donkey Kong attractions at Super Nintendo World in Orlando’s Epic Universe theme park last year, wondering when Pokemon might appear in the parks too. News from Universal Studios now confirms that Pokemon are also on their way, starting in Japan. Orlando will get them next, but we don’t yet know what the Pokemon experiences will be.

Nintendo’s been exploring real-life overlaps with its games in toys and theme parks for a while, going all the way back to Pokemon Go. But in a theme park, the ideas could go a lot further. The latest Pokemon game on the Switch even made me wonder how it could cross over into something location-based in a park.

According to the announcement from Universal Studios Japan released today, the details are still vague. The immersive Pokemon experiences don’t sound exactly like a ride, but they’re also unlikely to be a parade or show, since the press release already mentions shows that featured Pokemon in the past.

Expectations for some sort of Pokemon theme park experience have been high for a while, ever since Nintendo unveiled Super Nintendo World with Universal in 2020.

Since Pokemon Go still exists and Universal already has interactive toys in-park like tappable Power-Up bands and wizard wands, it also makes me wonder if some sort of interactive toy will be part of what’s in store. After all, Nintendo’s been getting into making more immersive home products, too. More details are coming in the future, so I’m curious. 

With the new year comes a new opportunity to get a new iPhone. Whether your current Apple handset is getting a little slow, can’t quite update to iOS 26 or you’re tempted by the newest cool features and cameras, there are lots of good reasons to upgrade. And while you could go for a slightly older model, the latest crop of new iPhones are all great picks. So…which is right for you? 

The current lineup of the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and the slim iPhone Air offers plenty of options to choose from, but each phone serves a different need. Here’s everything to know about the iPhone 17 family, and which is the best fit for your needs.

Looking to order the iPhone 17, 17 Pro, 17 Pro Max or iPhone Air? Check out our iPhone 17 deals guide for ways to get it for free and other great deals.

There are a host of improvements over the iPhone 16 series, which added a handful of upgrades over its predecessors, most notably the Camera Control key. The upgrades coming to the iPhone 17 lineup are myriad, but more noticeable than the incremental updates in previous generations. 

Along with the redesigned camera blocks, all of Apple’s phones get better specs, more storage and brighter displays. The big change is the new super-thin iPhone Air, which takes the place (and price) of the larger standard Plus model.

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iPhone 17 lineup price comparison

• iPhone 17: $799. The iPhone 17’s price remains the same as last year despite a bump to 256GB of starting storage.
• iPhone Air: $999. The iPhone Air is slotted into the lineup where the iPhone 16 Plus was priced (as the more expensive standard model). 
• iPhone 17 Pro: $1,099. The smaller Pro model is the only one in the lineup to get a small price hike to start at $100 above last year’s iPhone 16 Pro, though it does start at a higher 256GB of storage.
• iPhone 17 Pro Max: $1,199. The higher-spec iPhone 17 Pro Max didn’t get a price hike despite starting at a higher 256GB of storage.

Despite concerns about tariffs potentially passing more costs on to consumers, only one model in the iPhone 17 lineup got a price hike when the new lineup launched in Sept. 2025: the iPhone 17 Pro, which now starts at $1,099, though it does have double the starting storage at 256GB as its predecessor. The other models also got their storage bumped up without suffering higher prices.

At its Sept. 2025 event, Apple also announced new Apple Watch models, including the Apple Watch Series 11, Apple Watch SE 3 and Apple Watch Ultra 3, as well as the AirPods Pro 3. 

iPhone 17 lineup’s design and display changes, compared

• iPhone 17: Camera bump redesign. The square-shaped camera bump from prior years has been replaced with a vertical pill-shaped ovoid with the usual two cameras (main and ultrawide). 
• iPhone Air: Thinner, single-camera. The new, thin model takes the place of the iPhone 16 Plus as the larger non-Pro model, but it offers only a single main rear camera. 
• iPhone 17 Pro: Larger horizontal camera bump. The smaller Pro model’s big changes include a new rear camera bump as well as an internal redesign with an aluminum frame.
• iPhone 17 Pro Max: Same larger horizontal camera bump. Likewise, the iPhone 17 Pro Max gets a redesigned camera bump that extends horizontally across the entire rear width of the phone, along with internal changes.

The biggest change in the iPhone 17’s design is in a single model added to the lineup: the iPhone Air. It is indeed a thinner model of the iPhone line, akin to the Samsung Galaxy S25 Edge, which focuses on a slimmer, lighter body that seems to have reduced battery life as a consequence — but not by much. According to Apple’s specs (which don’t include exact capacity), the Air manages up to 27 hours of video playback, just slightly under the 30 hours for the iPhone 17, 33 for the iPhone 17 Pro and 39 for the iPhone 17 Pro Max.

The iPhone Air is 5.6mm thick, compared with 7.9mm on the iPhone 17 and 8.75mm on the iPhone 17 Pro and Pro Max. The thinner model is also lighter at 165 grams, compared with the iPhone 17’s 177 grams, the iPhone 17 Pro’s 206 grams and the iPhone 17 Pro Max’s 233 grams.

Despite that, the iPhone Air has a 6.5-inch OLED display (slightly smaller than the 6.7-inch display on last year’s iPhone 16 Plus). Compare that to the 6.3-inch screen on the iPhone 17 and iPhone 17 Pro (both up from 6.1 inches on their respective predecessors) and 6.9 inches for the iPhone 17 Pro Max.

All models got upgrades to their screens. The standard iPhone 17 now has a ProMotion display with a refresh rate adjusting from 120Hz down to 1Hz (from a static 60Hz on last year’s iPhone 16) and a scratch-resistant Ceramic Shield 2 coating on the top — all features that also arrive in the iPhone Air. Every new iPhone’s display also has a maximum brightness of 3,000 nits, up from 2,000 in last year’s iPhone 16 lineup, making it easier to see their screens in bright sunlight.

The three returning iPhone 17, Pro and Pro Max models have had redesigns of their rear camera bumps. In place of the diagonal arrangement in last year’s model, the standard iPhone 17’s two cameras have been vertically aligned in a raised oval bump. The iPhone 17 Pro and Pro Max keep their triangular triple-camera alignment, but the camera bump has been extended from a square to a rectangle that takes up the width of the phones. The iPhone Air just has a single camera.

There are bigger changes to the inside of the iPhone 17 Pro and Pro Max, all in the name of heat management. Apple swapped its titanium frames for aluminum ones that the company says are 20 times better at conducting heat, the better to disperse it across the phone’s body. The frame is stamped in a single sheet, and layered on top is a new vapor chamber filled with deionized water running along its length to carry heat away from the phone’s chips. Apple says this redesign leads to 40% better sustained performance than the iPhone 16 Pro. Instead of just glass, the Pro models have a more durable glass-ceramic shield on the back.

In contrast, the iPhone Air has a titanium frame, the only model in the lineup to still have one — possibly to ensure maximum durability in its thinner body.

The iPhone 17 comes in five colors: lavender, light blue, dark gray, silver-white and green. The iPhone Air comes in four hues: an ethereally light blue, light gold, black and white. The iPhone 17 Pro and Pro Max come in a trio of colors: white, dark blue and bright orange.

Comparing iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max cameras

• iPhone 17: Better ultrawide and selfie cameras. The iPhone 17 got an upgraded 48-megapixel ultrawide camera and 18-megapixel selfie shooter.  
• iPhone Air: Single camera. As was rumored, the iPhone Air has a single 48-megapixel main camera.
• iPhone 17 Pro: Sharper zoom and selfie cameras. The rear 4x telephoto camera has been upgraded to 48 megapixels, while the front-facing camera is now 18 megapixels.
• iPhone 17 Pro Max: Sharper zoom and selfie cameras. Likewise, the rear 4x telephoto camera has been upgraded to 48 megapixels, while the front-facing camera is now 18 megapixels.

The standard iPhone 17 has two cameras (48-megapixel main and 48-megapixel ultrawide), an improvement from its predecessor’s 12-megapixel ultrawide. Apple calls the 48-megapixel main camera «Dual Fusion» as it can take sharp photos at full resolution or take 2x crop-zoomed images at 24 megapixels — in fact, every camera in the iPhone 17 lineup has this fusion functionality.

The iPhone Air has only one camera, a 48-megapixel main, that seems similar to the one on the iPhone 16E. That sets the new thin phone apart from last year’s iPhone 16 Plus, which had the same two cameras as the standard iPhone 16.

The iPhone 17 Pro and Pro Max models also bump the ultrawide to 48 megapixels (up from 12 megapixels in their predecessors) and also improve the third telephoto camera to 48 megapixels as well (up from the 12-megapixel with 5x optical zoom of last year’s iPhones). The latter has gotten a big upgrade, and thanks to the crop focus on the fusion, the 4x optical zoom can double up to 8x at 12 megapixel resolution with an equivalent focal length of 200mm. The new maximum digital zoom goes up to 40x, up from 25x on earlier Pro models.

All four iPhones’ front-facing shooters have been upgraded to 18-megapixel cameras, up from 12 megapixels on last year’s Apple phones. They also get the Center Stage feature, which first debuted on the iPad Pro M-series models. This feature automatically keeps the focus centered on whoever’s holding the phone, even as they move around. 

This is aided by a new square-shaped sensor in the front-facing camera that’s twice the size as those in the iPhone 16 lineup from last year. Essentially, this size format has a lot more vertical room than the 4:3 ratio sensors typically found in selfie cameras, allowing not only more area for Center Stage to focus on, but also for iPhone 17 series owners to take horizontal selfies without rotating their phones. Neat!

All iPhone 17 model specs compared

• iPhone 17: Better specs. The iPhone 17 packs the new A19 chip as its predecessor and more base storage.
• iPhone Air: Pro chip, Apple’s modem. The thinner iPhone Air got the A19 Pro chip that’s also in the Pro models out this year, as well as a presumably improved version of the Apple-made C1, a 5G modem that debuted on the iPhone 16E.
• iPhone 17 Pro: Better specs. The iPhone 17 Pro has a new A19 Pro chip as well as more base storage.
• iPhone 17 Pro Max: Better specs, bigger battery. The iPhone 17 Pro Max packs the new A19 Pro chip, more base storage and a larger battery.

As is typical with the feature gap between standard and pro models, the iPhone 17 has improved specs but not to the level of the iPhone 17 Pro and Pro Max — or the iPhone Air.

The standard iPhone 17 packs the new A19 chip, which is 20% faster than the iPhone 16 with its A18 chip. The A19’s six-core CPU is made on a 3-nanometer process, has an improved Neural Engine with increased bandwidth to help make AI services faster, and has an updated Display Engine that helps power ProMotion and Always-On features of the display. The iPhone 17 comes in either 256GB or 512GB, an increase on the baseline 128GB storage of the iPhone 16.

The iPhone Air has slightly better specs with an A19 Pro chip, with better performance and efficiency. The chip’s graphics processing unit cores now have neural accelerators that deliver three times the peak output of the GPU on the A18 Pro found in last year’s iPhone 16 Pro and Pro Max. The iPhone Air is also the only one of the lineup to get another tech advancement — an upgraded version of Apple’s C1 chip, the internally developed 5G modem that debuted in the iPhone 16E released earlier this year. The iPhone Air comes in 256GB, 512GB or 1TB storage configurations.

The iPhone 17 Pro and Pro Max both feature the A19 Pro chip, and combined with its redesigned thermal dissipation, reaches the aforementioned 40% better sustained performance over the iPhone 16 Pro. The iPhone 17 Pro comes in 256GB, 512GB and 1TB storage configurations, while the iPhone 17 Pro Max has those options as well as a 2TB selection, though that raises the price to $2,000.

While Apple never explicitly says how much RAM its iPhones pack, most phones require 8GB of RAM to use AI features — Given that Apple Intelligence debuted on the iPhone 16 lineup, it’s heavily suspected that those devices were given 8GB of RAM. Presumably, the iPhone 17 series has the same amount. 

Apple is similarly coy about listing battery capacity, preferring instead to suggest how long they can last playing video content. As mentioned above, the iPhone Air has the lowest at 27 hours of video playback, but not by much. The iPhone 17 has up to 30 hours, the iPhone 17 Pro reaches 33 hours, and the iPhone 17 Pro Max tops out at 39 hours of video playback — made possible thanks to internal redesigns.

All three phones pack Apple’s new N1 wireless networking chip, which connects to Wi-Fi 7, Bluetooth 6 and Thread networking for smart home appliances. 

All iPhone 17 models launch with iOS 26, the next version of Apple’s iPhone software, renamed to align with the year following its release. Among the new features are the Liquid Glass interface redesign, iMessage updates, a more transparent lock screen and a streamlined Camera app. These are just a few of the overhauls also coming to Safari, Photos and Music apps, among others.

The iPhone 17 series also packs Apple Intelligence, the company’s signature blend of generative AI features. But with no new tools or applications introduced during the event, it seems the phones will simply inherit the AI tools that debuted with last year’s iPhone 16 or those that were added in the year since.