Technologies

Meta Wants AI to Handle Every Part of Ad Creation. Here’s What That Means

This move can impact all Instagram and Facebook subscribers and the future of the global advertising industry.

Meta is diving even deeper into artificial intelligence. According to an exclusive Wall Street Journal report released Monday, the company behind Facebook and Instagram is developing AI systems that could eventually fully automate the process of creating and buying ads on those popular sites. This means no human copywriters, designers or media buyers will be involved.

It’s a controversial move that could shake up the $600 billion global ad industry. The announcement also raises fresh questions about creativity, accuracy and the future of marketing jobs.

A representative for Meta did not immediately respond to a request for comment.

Read more: What Is Meta AI? Everything to Know About the Tech Giant’s AI Tools

How would this work?

Seemingly, Meta’s end goal is to create a system that lets businesses simply explain their product or marketing ideas, alongside a budgeting goal, to the AI-driven ad tools and then the machine takes over from there. That means AI generates ad copy, visuals, targeting strategies and even media placement decisions, all without human intervention.

In the short term, this would start with AI making suggestions or streamlining parts of the ad process. But over time, Meta reportedly wants AI to be capable of managing entire campaigns on its own, from start to finish.

Meta’s spokesperson told the Journal that advertisers would remain «in control» of their campaigns, but the broader vision paints a future where AI is the creative director, media planner and performance analyst all in one.

Meta is all in on AI

AI is central to Meta’s long-term strategy. CEO Mark Zuckerberg has called AI the company’s «single largest investment area,» and with competitors like Google and Amazon also building AI-powered ad systems, Meta is racing to claim its stake in the game.

This also aligns with Meta’s broader ambitions to weave AI across its platforms. Meta has already integrated its Meta AI chatbot across Instagram, Facebook, Messenger and WhatsApp, explored creating AI avatars on Instagram, and worked generative AI tools into its apps, so automating advertising is just one more piece of a much larger puzzle.

Read more: How to Opt Out of Instagram and Facebook Using Your Posts for AI

Can anyone benefit from this move?

The effort builds on Meta’s existing suite of AI-powered ad tools, like Advantage+ and generative tools introduced in 2023. Those features already allow marketers to automatically create image backgrounds, write copy variations and test ad formats. What’s coming next could push those tools into full autonomy.

According to Meta, this isn’t just about improving efficiency, it’s about scale. Meta claims small businesses would be the key beneficiary of this AI approach, especially those lacking the time or resources to hire marketing teams. The idea is that AI can level the playing field between small businesses and multi-million dollar companies.

«In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account and then we just do the rest for them,» Zuckerberg said during Meta’s annual shareholder meeting last week.

While Zuckerberg is calling this «a redefinition of the category of advertising,» critics are already raising concerns.

Mainly, media and ethics experts warn that fully automating ad creation could open the door to misinformation, biased targeting and further erosion of accountability in digital advertising. AI isn’t immune to mistakes or manipulation, and can be used to spread harmful messaging, such as AI-generated deepfakes.

Read more: Trump Signs Bill Banning Deepfakes, Nonconsensual Images

What can this mean for advertising agencies and jobs?

Critics are not just concerned with the accuracy for AI-driven ads, they’re also worried about the future of traditional ad agencies and marketing jobs.

Meta claims that its focus on AI-driven ads is not intended to wipe out ad companies and their employees. Alex Schultz, the chief marketing officer and vice-president of analytics at Meta, has said these AI systems are meant to assist ad agencies and he doubled down on the claim that this will be an asset to small and medium-sized businesses.

«We believe in the future of agencies,» Schultz wrote in a recent LinkedIn post. «We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters. While we think there will ultimately be more automation in marketing, the role that agencies play is going to become ever more important through their ability to plan, execute and measure across platforms.»

What can this mean for Instagram and Facebook users?

If you’re a business owner, marketer or even just a regular social media user, you’re going to feel the ripple effects. You can expect to see more ads that were built by AI machines and possibly tailored to your interests in ways that feel more personal, even if no human ever touched them.

Technologies

Act Fast to Save 15% on This Powerful CarbonMag Portable Charger

This Sharge charger can keep you powered on the go, and right now you don’t have to pay full price.

There’s nothing worse than your phone dying in the middle of the day, especially when finding an outlet means being stuck in an uncomfortable situation. MagSafe portable wireless chargers are a great fix for that, as they snap onto the back of your phone and charge it while you go about your day. One solid pick that won’t weigh your phone down like a brick is the CarbonMag MagSafe portable charger by Sharge. And right now it can be yours for less with this Prime Day deal.

Thanks to Prime Day, you can currently snag it for 15% off with the code QHUAPIWG at checkout — bringing the price down from $70 to just $59. That’s the same cost as the smaller 5,000mAh model, but this one gives you double the battery capacity for the same price.

This device is made out of carbon fiber, which makes it 40% lighter than your usual power banks and 80% more durable than chargers made with the materials normally used. It gets you a 10,000mAh battery capacity, enough to charge your devices multiple times throughout the day. You’ll enjoy up to 15W wireless charging, which can power an iPhone 15 from 0% to 55% in just 44 minutes.

Hey, did you know? CNET Deals texts are free, easy and save you money.

The charger also features ultrastrong (but safe) magnets that maintain a stable hold on your smartphone. You can use the built-in USB-C port for pass-through charging or to power another device at the same time. The only catch? We don’t know when the discount code expires, so you might want to hurry.

Impulse Buys Under $25 That Make Surprisingly Great Gifts

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Why this deal matters

MagSafe wireless chargers can be a game-changer for anyone tired of juggling wires throughout the day. This deal gets you a slim, lightweight, yet powerful option at a $11 discount for a limited time. We recommend acting while you can.

Technologies

Save Up to $35 Off a Baseus Charging Station This July 4th and Stay Powered Up All Weekend

When USB ports aren’t enough, a Baseus charging station is what you need. Power all your gadgets with multiple well-spaced AC outlets and no clutter.

Keeping all your gear charged can be a job unto itself, and it gets more complicated when you have visitors. Whether you’re having guests this Fourth of July weekend or you just need a better charging solution for your family, a charging station could be the answer. But even the best charging stations can only share so many watts between devices, which is why the best charging stations from brands like Anker and Baseus not only feature multiple USB ports but also multiple AC outlets. AC outlets accommodate those few devices that still use proprietary chargers, and it lets you expand beyond the included 2-4 USB ports without sacrificing wattage when you need to top off everyone quickly before heading out.

The Fourth of July deals are bouncing into next week’s Amazon Prime Day to give us some of the best savings of the year a week early. Among the dozens of mobile accessories Baseus has on sale this holiday weekend is a trio of towers that can declutter your desk and keep everything you need ready and recharged. Available in 6-in-1, 7-in-1 for $65, and 10-in-1 varieties, these charging stations all offer two USB-C ports, at least one USB-A port and multiple AC outlets. Just note: You’ll need to clip the on-page coupon to get the lowest possible price.

For the best blend of power and ports, Baseus’ 100W 7-in-1 USB-C charging station can fast charge a laptop at 65W — full speed for all Chromebooks and many Windows laptops — while a phone and tablet each standard charge at 15W and still leave 5W for your smartwatch while your non-USB tech or your desk’s smart speaker can use the AC ports on both sides and the back of the tower. These towers are part power delivery chargers and part surge protectors with surge and lightning protection to keep your digital lifelines from frying should calamity strike.

The Baseus $35 10-in-1 desktop charging station model may sound like it’s the most powerful, but it only offers 35 watts to share between the two USB-C and USB-A ports, leaving the lion’s share of the station’s potential power to the six AC ports. This isn’t to say 35W between four ports is useless, but you’ll want to use those ports for lower-powered devices like recharging your smartwatch or wireless earbuds.

If you’re looking to charge multiple phones and tablets with those ports, you’re probably better off going with the 6-in-1 USB-C Charging Station at $50, which may only have three AC ports but features a retractable USB-C cable in addition to one standard USB-A and one USB-C port. Those three ports share 65W, meaning that you can charge both a phone and tablet at full speed rather than both getting middling speeds.

Why this deal matters

I use a 100W charging station like this at my desk and have another next to my couch for both me and my guests to keep our phones powered and ready. Being able to stick my 65W travel charger into one of the AC ports and fast charge four phones instead of two — well, one phone and my Chromebook — when I have people over and then swap it back to powering my oil diffuser or smart speaker once they’re gone is a godsend, and since the wall outlets are spread out across multiple sides of the tower instead of sandwiched next to each other in a line, I never have to worry about bulky plugs blocking out half my ports.

Because these charging stations double as surge protectors, you can also click their switch to power off and disconnect everything when severe weather comes, unlike standard charging stations you would have to unplug. Living in lightning capital of the U.S. makes this feature more important to me than most, but it can also be handy for parents wanting a one-click shut-off for all the kids’ consoles and computers.

We’re still days away from Prime Day, and deals like these will continue to drop through the next week, but these chargers are all within a few dollars of their lowest prices ever. We’ll watch for further price drops and competing deals throughout the holiday week, including Anker’s plethora of deals on chargers, speakers and smart home appliances.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for July 4, #284

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for July 4, No. 284.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition has kind of a July 4 flavor. But come on, New York Times puzzle makers, is the blue category really a sport? Read on for hints and the answers. And pass the mustard.

Connections: Sports Edition is out of beta now, making its debut on Super Bowl Sunday, Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: What you won.

Green group hint: Lone Star State sports.

Blue group hint: Chow down.

Purple group hint: Not cold.