Technologies

Meta Wants AI to Handle Every Part of Ad Creation. Here’s What That Means

This move can impact all Instagram and Facebook subscribers and the future of the global advertising industry.

Meta is diving even deeper into artificial intelligence. According to an exclusive Wall Street Journal report released Monday, the company behind Facebook and Instagram is developing AI systems that could eventually fully automate the process of creating and buying ads on those popular sites. This means no human copywriters, designers or media buyers will be involved.

It’s a controversial move that could shake up the $600 billion global ad industry. The announcement also raises fresh questions about creativity, accuracy and the future of marketing jobs.

A representative for Meta did not immediately respond to a request for comment.

Read more: What Is Meta AI? Everything to Know About the Tech Giant’s AI Tools

How would this work?

Seemingly, Meta’s end goal is to create a system that lets businesses simply explain their product or marketing ideas, alongside a budgeting goal, to the AI-driven ad tools and then the machine takes over from there. That means AI generates ad copy, visuals, targeting strategies and even media placement decisions, all without human intervention.

In the short term, this would start with AI making suggestions or streamlining parts of the ad process. But over time, Meta reportedly wants AI to be capable of managing entire campaigns on its own, from start to finish.

Meta’s spokesperson told the Journal that advertisers would remain «in control» of their campaigns, but the broader vision paints a future where AI is the creative director, media planner and performance analyst all in one.

Meta is all in on AI

AI is central to Meta’s long-term strategy. CEO Mark Zuckerberg has called AI the company’s «single largest investment area,» and with competitors like Google and Amazon also building AI-powered ad systems, Meta is racing to claim its stake in the game.

This also aligns with Meta’s broader ambitions to weave AI across its platforms. Meta has already integrated its Meta AI chatbot across Instagram, Facebook, Messenger and WhatsApp, explored creating AI avatars on Instagram, and worked generative AI tools into its apps, so automating advertising is just one more piece of a much larger puzzle.

Read more: How to Opt Out of Instagram and Facebook Using Your Posts for AI

Can anyone benefit from this move?

The effort builds on Meta’s existing suite of AI-powered ad tools, like Advantage+ and generative tools introduced in 2023. Those features already allow marketers to automatically create image backgrounds, write copy variations and test ad formats. What’s coming next could push those tools into full autonomy.

According to Meta, this isn’t just about improving efficiency, it’s about scale. Meta claims small businesses would be the key beneficiary of this AI approach, especially those lacking the time or resources to hire marketing teams. The idea is that AI can level the playing field between small businesses and multi-million dollar companies.

«In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account and then we just do the rest for them,» Zuckerberg said during Meta’s annual shareholder meeting last week.

While Zuckerberg is calling this «a redefinition of the category of advertising,» critics are already raising concerns.

Mainly, media and ethics experts warn that fully automating ad creation could open the door to misinformation, biased targeting and further erosion of accountability in digital advertising. AI isn’t immune to mistakes or manipulation, and can be used to spread harmful messaging, such as AI-generated deepfakes.

Read more: Trump Signs Bill Banning Deepfakes, Nonconsensual Images

What can this mean for advertising agencies and jobs?

Critics are not just concerned with the accuracy for AI-driven ads, they’re also worried about the future of traditional ad agencies and marketing jobs.

Meta claims that its focus on AI-driven ads is not intended to wipe out ad companies and their employees. Alex Schultz, the chief marketing officer and vice-president of analytics at Meta, has said these AI systems are meant to assist ad agencies and he doubled down on the claim that this will be an asset to small and medium-sized businesses.

«We believe in the future of agencies,» Schultz wrote in a recent LinkedIn post. «We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters. While we think there will ultimately be more automation in marketing, the role that agencies play is going to become ever more important through their ability to plan, execute and measure across platforms.»

What can this mean for Instagram and Facebook users?

If you’re a business owner, marketer or even just a regular social media user, you’re going to feel the ripple effects. You can expect to see more ads that were built by AI machines and possibly tailored to your interests in ways that feel more personal, even if no human ever touched them.

Technologies

TikTok’s Fate May Be Decided This Week After Years of Threats and Bans

President Donald Trump and Chinese President Xi Jinping are set to seal a TikTok deal on Thursday, according to Treasury Secretary Scott Bessent.

After years of political wrangling, lawsuits, looming bans and uncertainty for millions of people, TikTok’s long-running dramatic saga might finally conclude this week. Treasury Secretary Scott Bessent said Sunday that US President Donald Trump and Chinese President Xi Jinping are expected to «consummate» a long-negotiated agreement on Thursday, allowing TikTok to continue operating in the US under new ownership terms.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

«The details are ironed out,» Bessent said, stating that his purpose in the negotiations was «to get the Chinese to agree to approve the transaction» and that it was «successfully accomplished.»

It’s possible, of course, that Thursday could come and go without a TikTok deal finalization. Dates and deadlines have been flexible along the way. Trump set numerous deadlines for changes involving TikTok and has bumped those dates several times. TikTok went briefly offline in January hours ahead of a planned ban, but returned the next day.

TikTok’s controversial history in the US

TikTok’s political rollercoaster began in 2020, when Washington first raised alarms about the app’s Chinese ownership and potential data vulnerabilities. Congress passed a 2024 law forcing ByteDance, TikTok’s Beijing-based parent, to divest its US operations or face a total ban. Since then, the video-sharing site has faced multiple executive orders, court challenges and failed acquisition attempts.

The time to make a deal has been running out. The US Supreme Court upheld the divestment order earlier this year, rejecting arguments that a ban would violate free speech. That ruling pushed both sides back to the negotiating table, but there have been numerous delays and shifts to the TikTok deal deadline over the last few months.

Trump signed an executive order on Sept. 25, allowing the new ownership to be US-based and made up of a majority of American investors and stakeholders.

The all-important algorithm

The White House confirmed in September that TikTok’s algorithm will be operated in the United States and overseen by American tech company Oracle. Private equity firm Silver Lake and Michael Dell, founder and CEO of Dell Technologies, will also be among the investors. In September, Trump said that News Corp founder Rupert Murdoch and his son Lachlan Murdoch will also be part of the ownership group, but CNN later reported that the Murdochs’ media company, Fox Corp, would be the investor, not the two Murdochs individually.

TikTok’s algorithm is a major part of the deal. The algorithm is what recommends content to you while you’re scrolling on TikTok, and it is controversial because of US concerns that ByteDance, TikTok’s original Chinese owner, could be forced by the Chinese government to use those recommendations in pro-Chinese, anti-US ways.

Under the new TikTok deal, the algorithm will be retrained on US user data.

What this means for TikTok users

For TikTok users, the alleged deal could preserve access to an app that has become a cultural mainstay in the US, eliminating the looming threat of a shutdown or spinoff app.

As part of the new arrangement, TikTok’s US user data will remain stored domestically and managed by a dedicated oversight board, which may appease many Americans with concerns about data privacy.

Trump and Xi will meet again in Korea on Thursday, which means a TikTok deal could be announced by the end of this week. However, implementing the deal and changing ownership will likely take months.

Oracle co-founder Larry Ellison is a personal friend of Trump, and some users fear his role with TikTok could mean the algorithm could push right-wing political content to users. A recent NPR story reported that analysts say that this could happen, but they will also need to refrain from alienating the existing audience.

Technologies

Today’s NYT Strands Hints, Answers and Help for Oct. 28 #604

Here are hints and answers for the NYT Strands puzzle for Oct. 28, No. 604.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Today’s NYT Strands puzzle is a toughie, I thought. At least one of the answers was one I would never have come up with on my own. Some of the answers are a bit tough to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: The write stuff

If that doesn’t help you, here’s a clue: Not pens, but …

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

PART, RAPT, PENS, SHARP, HARP, DOOM, ROOM, EARN, REAR, REARS, SEAR, FILLER

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

ERASER, REFILL, CEDARWOOD, GRAPHITE, SHARPENER

Today’s Strands spangram

Today’s Strands spangram is PENCILMEIN. (Pencil me in, though it looks like «pencil mein.») To find it, start with the P that’s three letters to the right on the top row, and wind over and down.

Technologies

Battlefield 6’s Redsec Mode, Coming Tomorrow, Brings Battle Royale Back to the Series

Time to squad up and drop in on a new map.

The Battlefield franchise returned to its former glory with the release of Battlefield 6 earlier this month. The multiplayer military shooter is about to launch its first season of content and events, which will bring changes to the game as well as a new free-to-play battle royale mode.

Update 1.1.1.0 for Battlefield 6 will start Tuesday morning, and also releasing on the same day is Redsec, the game’s battle royale mode, according to posts from the official Battlefield account on Monday. The first season patch is set to go live at 5 a.m. ET/2 a.m. PT, while Redsec will launch at 11 a.m. ET/8 a.m. PT.

Redsec marks the franchise’s second attempt at a battle royale mode. Battlefield V had the Firestorm mode that launched in March 2019, five months after the game launched. It tried to capture the battle royale craze at the time, but it was largely forgotten by players, especially with the release of Call of Duty: Warzone the following year.

The Battlefield account did not provide many details about the upcoming battle royale mode on the Monday post, other than a 10-second teaser trailer. Developer Battlefield Studios did, however, teased some information last month.

Eyes up.
Plates on.#REDSEC arrives tomorrow at 8:00 PT / 15:00 UTC 🔴
🔔 set reminder: https://t.co/xuRd1LETVr pic.twitter.com/Lpi7sufuay

— Battlefield (@Battlefield) October 27, 2025

A Battlefield Labs update from Sept. 10 outlined the testing done by players and some of the changes made before the launch of the mode. According to the developers, Redsec is going to have a new map where players can have access to transport vehicles and could eventually unlock armored vehicles to use during a match. During the test, players joined up in four-person squads, but it’s unclear whether there would be an option to play individually.

Like in Battlefield 6 matches, players can pick their classes before the match starts, but they won’t be able to change in the middle. They’ll be able to gain XP in a game from defeating other players or completing missions, and as they level up, players will unlock new traits to improve their soldier. During a match, the opportunities for destruction are everywhere as walls and buildings can be destroyed to stay within the shrinking ring of the map, which the developers say will be extremely deadly for those who venture outside of it as it collapses.

Before Redsec goes live, the first update to kick off season 1 will drop with a slew of improvements, which include refined animations, better accuracy on weapons, visual upgrades and map fixes to resolve issues that arise while playing a match. A longer list of what’s being changed with this first season was posted on the game’s official X account.

Battlefield 6 is out now for PC, PS5 and Xbox Series X and S consoles.