Technologies

Meta Wants AI to Handle Every Part of Ad Creation. Here’s What That Means

This move can impact all Instagram and Facebook subscribers and the future of the global advertising industry.

Meta is diving even deeper into artificial intelligence. According to an exclusive Wall Street Journal report released Monday, the company behind Facebook and Instagram is developing AI systems that could eventually fully automate the process of creating and buying ads on those popular sites. This means no human copywriters, designers or media buyers will be involved.

It’s a controversial move that could shake up the $600 billion global ad industry. The announcement also raises fresh questions about creativity, accuracy and the future of marketing jobs.

A representative for Meta did not immediately respond to a request for comment.

Read more: What Is Meta AI? Everything to Know About the Tech Giant’s AI Tools

How would this work?

Seemingly, Meta’s end goal is to create a system that lets businesses simply explain their product or marketing ideas, alongside a budgeting goal, to the AI-driven ad tools and then the machine takes over from there. That means AI generates ad copy, visuals, targeting strategies and even media placement decisions, all without human intervention.

In the short term, this would start with AI making suggestions or streamlining parts of the ad process. But over time, Meta reportedly wants AI to be capable of managing entire campaigns on its own, from start to finish.

Meta’s spokesperson told the Journal that advertisers would remain «in control» of their campaigns, but the broader vision paints a future where AI is the creative director, media planner and performance analyst all in one.

Meta is all in on AI

AI is central to Meta’s long-term strategy. CEO Mark Zuckerberg has called AI the company’s «single largest investment area,» and with competitors like Google and Amazon also building AI-powered ad systems, Meta is racing to claim its stake in the game.

This also aligns with Meta’s broader ambitions to weave AI across its platforms. Meta has already integrated its Meta AI chatbot across Instagram, Facebook, Messenger and WhatsApp, explored creating AI avatars on Instagram, and worked generative AI tools into its apps, so automating advertising is just one more piece of a much larger puzzle.

Read more: How to Opt Out of Instagram and Facebook Using Your Posts for AI

Can anyone benefit from this move?

The effort builds on Meta’s existing suite of AI-powered ad tools, like Advantage+ and generative tools introduced in 2023. Those features already allow marketers to automatically create image backgrounds, write copy variations and test ad formats. What’s coming next could push those tools into full autonomy.

According to Meta, this isn’t just about improving efficiency, it’s about scale. Meta claims small businesses would be the key beneficiary of this AI approach, especially those lacking the time or resources to hire marketing teams. The idea is that AI can level the playing field between small businesses and multi-million dollar companies.

«In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account and then we just do the rest for them,» Zuckerberg said during Meta’s annual shareholder meeting last week.

While Zuckerberg is calling this «a redefinition of the category of advertising,» critics are already raising concerns.

Mainly, media and ethics experts warn that fully automating ad creation could open the door to misinformation, biased targeting and further erosion of accountability in digital advertising. AI isn’t immune to mistakes or manipulation, and can be used to spread harmful messaging, such as AI-generated deepfakes.

Read more: Trump Signs Bill Banning Deepfakes, Nonconsensual Images

What can this mean for advertising agencies and jobs?

Critics are not just concerned with the accuracy for AI-driven ads, they’re also worried about the future of traditional ad agencies and marketing jobs.

Meta claims that its focus on AI-driven ads is not intended to wipe out ad companies and their employees. Alex Schultz, the chief marketing officer and vice-president of analytics at Meta, has said these AI systems are meant to assist ad agencies and he doubled down on the claim that this will be an asset to small and medium-sized businesses.

«We believe in the future of agencies,» Schultz wrote in a recent LinkedIn post. «We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters. While we think there will ultimately be more automation in marketing, the role that agencies play is going to become ever more important through their ability to plan, execute and measure across platforms.»

What can this mean for Instagram and Facebook users?

If you’re a business owner, marketer or even just a regular social media user, you’re going to feel the ripple effects. You can expect to see more ads that were built by AI machines and possibly tailored to your interests in ways that feel more personal, even if no human ever touched them.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for April 8, #562

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for April 8 No. 562.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition is a tough one. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Working out.

Green group hint: Cover your face.

Blue group hint: NFL players.

Purple group hint: Leap.

Answers for today’s Connections: Sports Edition groups

Yellow group: Exercises in singular form.

Green group: Sporting jobs that require masks.

Blue group: Hall of Fame defensive ends.

Purple group: ____ jump.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is exercises in singular form. The four answers are crunch, plank, situp and squat.

The green words in today’s Connections

The theme is sporting jobs that require masks. The four answers are catcher, fencer, football player and goaltender.

The blue words in today’s Connections

The theme is Hall of Fame defensive ends. The four answers are Dent, Peppers, Strahan and Youngblood.

The purple words in today’s Connections

The theme is ____ jump. The four answers are broad, high, long and triple.

Technologies

The $135M Google Data Settlement Site Is Live — See If You’re Eligible

Use the settlement website to select your preferred payment method, and you may end up $100 richer.

You can now file a claim in the $135 million Google data settlement. The case centers on claims that Android devices transmitted user data without consent. Specifically, the class action lawsuit Taylor v. Google LLC contends that Google’s Android devices passively transferred cellular data to Google without user permission, even when the devices were idle. While not admitting fault, Google reached a preliminary settlement in January, agreeing to pay $135 million to about 100 million US Android phone users.

The official settlement website for the lawsuit is now live. The final approval hearing won’t occur until June 23, when the court will consider whether Google’s settlement is fair and listen to objections. After that, the court will decide whether to approve the $135 million settlement.

In the meantime, if you qualify and want to be paid as part of the settlement, you can select your preferred payment method on the official website. There, you can find information on speaking at the June 23 court hearing and on how to exclude yourself or write to the court to object by May 29.

As part of the settlement, Google will update its Google Play terms of service to clarify that certain data transfers do occur passively even when you’re not using your Android device, and that cellular data may be relied upon when not connected to Wi-Fi. This can’t always be disabled, but users will be asked to consent to it when setting up their device.

Google will also fully stop collecting data when its «allow background data usage» option is toggled off.

Who can be part of the settlement?

In order to join the Taylor v. Google LLC settlement, you must meet four qualifications:

Be a living, individual human being in the US.
Have used an Android mobile device with a cellular data plan.
Have used the aforementioned device at any time from Nov. 12, 2017, to the date when the settlement receives final approval.
You’re not a class member in the Csupo v. Google LLC lawsuit, which is similar but specifically for California residents.

The final approval hearing is on June 23, so you can add your payment method until then. The hearing’s date and time may change, and any updates will be posted on the settlement website.

If you choose to do nothing, you will still be issued a settlement payment, but you may not receive it if you don’t select a payment method.

How much will I get paid?

It’s not currently known exactly how much each settlement class member will receive, but the cap is $100. Payments will be distributed after final court approval and after any appeals are resolved.

After all administrative, tax and attorney costs are paid, the settlement administrator will attempt to pay each member an equal amount. If any funds remain after payments are sent, and it’s economically feasible, they will be redistributed to members who were previously and successfully paid. If it’s not economically feasible, the funds will go to an organization approved by the court.

Technologies

Samsung’s Galaxy Watch Ultra 2 Might Come in 5G and 4G Cellular Models

If the rumor proves true, the 5G Galaxy Watch Ultra would rival the 5G-enabled $799 Apple Watch Ultra 3 that debuted last fall.

Samsung’s next high-end Galaxy Watch could support faster 5G speeds, but if this leak is true, it will depend on where you live. The rumored Samsung Galaxy Watch Ultra 2 might come in 5G and 4G cellular models, with availability for each smartwatch depending on the country.

According to the Dutch website Galaxy Club (and spotted by SamMobile), Samsung’s servers may have revealed a series of model numbers that point to 5G, 4G and Wi-Fi-enabled editions of the next Galaxy Watch Ultra, which would succeed the original model that debuted in 2024.

A representative for Samsung did not immediately respond to a request for comment.

The Galaxy Club website speculates that the 5G edition would be sold in the US and Korean markets, while the 4G edition would sell in the rest of the world. In the US, a 5G version of the Galaxy Watch Ultra would rival the 5G-enabled $799 Apple Watch Ultra 3, which debuted last fall. The 4G edition would have broader compatibility worldwide, since the earlier network is far more established.

It will likely be a few months until we hear anything official about the Galaxy Watch Ultra 2. Samsung typically unveils its new watches in the summer alongside its Galaxy Z Fold and Z Flip foldable phones. Last year, Samsung unveiled the Galaxy Watch 8 and the Galaxy Watch 8 Classic, but otherwise left the prior 2024 Ultra in the lineup for those looking for a larger 47mm smartwatch.