Technologies
How Much Will the iPhone 17 Cost?
Tariffs could hike the price of the new iPhone, but other factors play a role, too. What to look for as the release day approaches.
The rumored iPhone 17 is getting plenty of attention for potential new features and upgrades, like more memory and a camera upgrade. And the prospect of an ultrathin iPhone just adds to the excitement as the expected release date approaches.
But of all the rumors about the new iPhone, one of the most persistent may be: How much will it cost?
There are a lot of factors that could affect the pricing for the rumored iPhone 17, including tariffs, production costs and the overall health of the US economy.
Apple did not respond to a request for comment.
We won’t know the exact price for the next iPhone until its release, which is expected to be in September. But we’ve pored over all the leaks, rumors and predictions about prices, and we found ways to help you save if a new iPhone is in your future.
How tariffs could affect the cost of the next iPhone
Amid President Donald Trump’s ongoing tariff bender, higher reciprocal tariffs are currently on pause. However, Trump took to social media on Friday, threatening Apple with a 25% tariff on all iPhones made outside the US. While there’s no timeline for this tariff rollout, there’s currently a 10% baseline tariff on all imports and a 30% tariff on goods from China, where Apple still manufactures most of its products. Those rates may also start to rise in July when the initial tariff pause expires, which could lead to higher prices on everything — including the rumored iPhone 17.
Apple appears to have dodged a lot of the initial tariff impact. It stockpiled phones before tariffs took effect, and Trump’s exemption list included many phones, laptops and other electronics that Apple produces.
The tech giant has also moved some US iPhone production from China to India, which currently has a lower tariff rate. However, Trump called out Apple CEO Tim Cook to instead move iPhone production to the US. Most experts consider this an unrealistic demand, especially in the short term, because of higher labor and production costs in the US. Estimates have suggested that a US-made iPhone would cost as much as $3,500.
That leaves prices for the next iPhone in limbo. Trump’s administration called the exemption list «temporary» in early April, saying that exemptions would end in «a month or two.» Around the same time, Trump said that semiconductors, which power tech products, will eventually be placed in a different «tariff bucket.» However, no details have been shared about the timeline or expected tariff percentages.
With all the reprieves appearing to be temporary, tariffs could still potentially affect prices by the time the rumored iPhone 17 is expected to be released.
If the original reciprocal tariff pause expires, for instance, taxes on imports from India would rise from 10% to 26% starting in July. If the 90-day pause for China expires, tariffs on that country would jump from 30% to 145% in August. Experts point out that a tariff rate hike doesn’t necessarily mean an iPhone’s price would increase at the same rate, but most expect at least some impact.
And where the phone is assembled is only part of the tariff equation. Apple sources components for the iPhone from dozens of other countries, which could also potentially affect the price.
Based on where tariffs stand now, here’s how much you could potentially pay for the next iPhone based on current iPhone 16 prices. These are estimates and not pricing from Apple:
How much could tariffs affect the price of an iPhone 17?*
| Current price | Current 10% tariff on goods from India | Potential 26% tariff for India | Current 30% tariff on goods from China | Potential 145% tariff for China | |
|---|---|---|---|---|---|
| iPhone 16E (128GB) | $599 | $659 | $830 | $779 | $1,614 |
| iPhone 16 (128GB) | $799 | $879 | $1,107 | $1,039 | $2,153 |
| iPhone 16 Plus (128GB) | $899 | $989 | $1,246 | $1,169 | $2,423 |
| iPhone 16 Pro (128GB) | $999 | $1,099 | $1,385 | $1,299 | $2,692 |
| iPhone 16 Pro Max (256GB) | $1,199 | $1,319 | $1,662 | $1,559 | $3,231 |
| iPhone 16 Pro Max (1TB) | $1,599 | $1,759 | $2,216 | $2,079 | $4,309 |
*Trump’s newly proposed 25% Apple tariff on iPhones manufactured outside the US could further increase the price of the next iPhone. We’ll keep this story up to date with the latest pricing information as we receive it.
What else could cause the new iPhone’s price to increase?
Trump immediately criticized retailers like Walmart and Amazon when they suggested that tariffs could result in higher prices, so it stands to reason that Apple won’t directly blame tariffs for potential price hikes to avoid a Trump tirade.
Rather, Apple could attribute the price increase to improved features and design costs. Regardless of tariffs, Apple has plans to raise iPhone prices this year, The Wall Street Journal reported.
Experts say Apple may be overdue for a price increase anyways. It’s been five years since the basic iPhone model increased in price, and each iteration of the iPhone generally improves on features from the last version.
My colleague Patrick Holland, CNET’s managing editor, has been reviewing phones for CNET since 2016 and tracking prices over the years. He notes that the base iPhone model hasn’t gone up in price since 2020.
His research points to the standard iPhone model’s price increasing approximately every five years, typically between $50 and $150. Based on this evidence and the iPhone 16’s current price of $799, we could expect the new iPhone to cost somewhere between $850 and $950.
What will the iPhone 17 Air cost?
Early rumors had the iPhone 17 Air topping the iPhone Pro in price. However, a March Bloomberg report suggested the phone could cost around $900, similar to the current iPhone 16 Plus’s price tag. Those estimates are based on the current costs and may not include the potential impact tariffs could have on an ultrathin iPhone’s price.
How the economy could affect iPhone prices
Uncertainty in the US economy — in part due to the aforementioned tariff turmoil — has left many wary about what’s to come. While the recent agreement with China to pause tariffs helped the stock market to mostly recover from the dive it took after Trump’s Liberation Day, that reprieve offers only temporary relief.
Concerns about the risks of higher unemployment and higher inflation have left the Federal Reserve in wait-and-see mode for lowering interest rates. Higher interest rates can cause companies like Apple to pull back on spending and investment. Combined with higher tariffs, that pullback could potentially lead to global supply chain disruptions. Fewer iPhones available in the market could lead to higher prices.
If inflation resurges, rising costs could force Apple to increase the next iPhone’s price.
One tiny bright side, in theory, is that a weakening economy could force Apple to hold off on raising prices so it can stay competitive. But that may not offer much consolation if you’re worried about spending money because of a potential recession.
Will older iPhones cost more, too?
One way to save on Apple products is to buy last year’s model instead of the newest release. However, if the new iPhone is dramatically more expensive when it’s released, demand could increase for the older models. That could lead to price hikes on older models, too.
The flip side of this is that if the new iPhone’s prices rise and you have an older iPhone, your old iPhone would also likely increase in value, Holland said.
Trading or selling a used iPhone can help offset the cost if you do decide to buy the new iPhone.
Other ways Apple could raise prices
Even if Apple decides to hold the next iPhone’s price steady, there are other ways for the tech giant to recoup increased costs.
Apple could potentially offset the impact of tariffs by raising the price on its services — including its music, news and data plans — according to supply chain expert Joe Hudicka.
«We’ll see those markups in the subscription services first because they’ll appear smaller,» he said. «Consumers will still pay, just not all at once.»
Should we believe rumors and speculation about iPhone prices?
So seriously, how much is a new iPhone going to cost? The truth is, we can’t say with any certainty what the final numbers will be. Our assessments are based on ever-changing tariff policies, past pricing trends, rumors and leaks that are sometimes based on insider knowledge. But until Apple releases the rumored iPhone 17, we can only offer our best estimates for how much the final price tag will be.
Technologies
TikTok Deal Will Keep It Online in the US, but Your Experience of the App Might Change
TikTok has secured its future by agreeing to split the US app from the global business. But the deal will spark changes to the app’s algorithm.
TikTok has dodged a ban and secured its long-term future in the US by announcing a deal on Friday that will see a joint venture take over US operations of the popular social video app. The deal marks the conclusion of a protracted battle over the app’s continued presence in the US, which dates back to President Donald Trump’s first term in office.
TikTok in the US will now be run by TikTok USDS Joint Venture LLC, which was established by a White House executive order issued in September 2025. At its helm will be CEO Adam Presser, previously the head of operations, who led TikTok’s efforts to ensure that the data of the app’s US users was kept secure. Shou Chew, the CEO of TikTok’s international operations, will serve on the joint venture’s board of directors.
«TikTok USDS Joint Venture’s mandate is to secure US user data, apps and the algorithm through comprehensive data privacy and cybersecurity measures,» the company said in a statement. «It will safeguard the US content ecosystem through robust trust and safety policies and content moderation while ensuring continuous accountability through transparency reporting and third-party certifications.»
The venture has three managing investors — Silver Lake, Oracle and MGX — which each hold a 15% stake. Oracle also will be responsible for protection of US user data and of the freshly retrained algorithm, which will be specific to the US version of the app.
Presidents Trump and Joe Biden raised concerns over a potential national security threat posed by TikTok, because of its Chinese-owned parent company ByteDance, which will retain a 19.9% stake in the new joint venture. During both of his presidential terms, Trump has attempted to ban TikTok, but also delayed the ban’s implementation.
The deal announced on Friday arrived moments before the deadline set by the White House for TikTok to comply with its September executive order. In a post on his social site Truth Social, Trump said he was «so happy to have helped in saving TikTok.»
«I only hope that long into the future I will be remembered by those who use and love TikTok,» said Trump. He also thanked China’s President Xi Jinping for working with the US and approving the deal. «He could have gone the other way, but didn’t, and is appreciated for his decision,» he said.
How TikTok might change for you
TikTok has more than 200 million users in the US, and if you’re one of them, the deal announced on Friday will allow you to continue using the app without the ongoing fear of it being banned.
It also won’t see you cut off from creators in China, or the rest of the world. People in the US will still be able to watch videos from Europe, such as last year’s viral «nothing beats a Jet2 holiday» trend. TikTok users outside of the US will still be able to follow their favorite American creators.
In the TikTok newsroom post, the company addressed interoperability, saying that the deal would «provide US users with a global TikTok experience, ensuring US creators can be discovered and businesses can operate on a global scale.»
Where the experience might change is in the content that is recommended to you. Under the terms of the deal, TikTok’s algorithm will be retrained, tested and updated based on US user data. This will have a knock-on impact on what you see on the platform, according to Kelsey Chickering, principal analyst at Forrester.
«TikTok’s power lies in its content graph — an algorithm that learns from thousands of user signals to deliver hyper‑relevant, highly addictive videos,» said Chickering. «With a US joint venture retraining that algorithm on domestic data, the experience will change — maybe for the better, maybe not. One thing’s certain: TikTok in America won’t be the same.»
In spite of the interoperability that will see US TikTok users connected to those across the globe, it does seem likely that the focus on US data will lead to a shift away from the global nature of the content that the algorithm currently serves up to you.
«TikTok’s US algorithm will now be trained on US data, which means what trends — and what dominates feeds — will feel distinctly American,» said Chickering. «Global content will still appear, but its ranking will change.»
Exactly how this will look may differ from person to person, and will likely take some time to come into effect as the joint venture begins the retraining process. TikTok didn’t immediately respond to questions regarding how long it expects retraining the algorithm to take, when US TikTok users should expect to be impacted by changes and whether it will issue public updates about this process.
One potential pitfall the company might want to avoid, Chickering said, is moderating the US version of TikTok in a way that tilts too far toward any one particular political viewpoint, or fails to curb misinformation. Elon Musk’s takeover of Twitter (now X) — and his subsequent algorithmic changes that alienated users and advertisers — is a cautionary tale in this regard. With Instagram Reels already vying to replace TikTok, the company will likely want to avoid making changes that could spark a mass exodus of people.
«For now, it’s speculation,» said Chickering. «It remains to be seen how new leadership will wield this power and whether moderation policies will evolve.»
Technologies
Today’s NYT Mini Crossword Answers for Friday, Jan. 23
Here are the answers for The New York Times Mini Crossword for Jan. 23.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? Hope you’re familiar with a certain blond actor (8-Across)! Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Attach, as one plant to another
Answer: GRAFT
6A clue: Email button with a backward-facing arrow
Answer: REPLY
7A clue: Make very excited
Answer: AMPUP
8A clue: Two-time Best Actor nominee Nick
Answer: NOLTE
9A clue: Total dork
Answer: DWEEB
Mini down clues and answers
1D clue: Word that can precede piano, total or staircase
Answer: GRAND
2D clue: Cut again, as a lawn
Answer: REMOW
3D clue: Company whose logo has a bite taken out of it
Answer: APPLE
4D clue: Champagne glass
Answer: FLUTE
5D clue: Laid-back kind of personality
Answer: TYPEB
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
Technologies
‘Is Microsoft Down?’ Outlook and Teams Go Dark in Widespread Outage
It’s not just you: Numerous Microsoft services weren’t working most of Thursday, and the outage is continuing.
Thursday has been a tough work day for many — or maybe, a great one, depending on how eager you are to access work-related programs. Microsoft services, including Outlook, Teams and Microsoft 365 are experiencing a significant outage that’s still going on as of early evening, Pacific time. Microsoft hasn’t announced an expected time when everything will be back up and running.
You can follow the official Microsoft 365 Status account on the social-media platform X, which has been regularly posting updates about the outage.
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
The first post there, from 11:37 a.m. PT, said that the company was «investigating a potential issue impacting multiple Microsoft 365 services, including Outlook, Microsoft Defender and Microsoft Purview. Further information can be found in the admin center under MO1221364.»
The admin center is the dashboard for IT admins managing Microsoft 365 services.
You can also monitor Microsoft’s Service Health Status page. That page is noting that «users may be seeing degraded service functionality or be unable to access multiple Microsoft 365 services.»
A representative for Microsoft didn’t immediately respond to a request for comment.
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