Technologies

How Much Will the iPhone 17 Cost?

Tariffs could hike the price of the new iPhone, but other factors play a role, too. What to look for as the release day approaches.

The rumored iPhone 17 is getting plenty of attention for potential new features and upgrades, like more memory and a camera upgrade. And the prospect of an ultrathin iPhone just adds to the excitement as the expected release date approaches.

But of all the rumors about the new iPhone, one of the most persistent may be: How much will it cost?

There are a lot of factors that could affect the pricing for the rumored iPhone 17, including tariffs, production costs and the overall health of the US economy.

Apple did not respond to a request for comment.

We won’t know the exact price for the next iPhone until its release, which is expected to be in September. But we’ve pored over all the leaks, rumors and predictions about prices, and we found ways to help you save if a new iPhone is in your future.

How tariffs could affect the cost of the next iPhone

Amid President Donald Trump’s ongoing tariff bender, higher reciprocal tariffs are currently on pause. However, Trump took to social media on Friday, threatening Apple with a 25% tariff on all iPhones made outside the US. While there’s no timeline for this tariff rollout, there’s currently a 10% baseline tariff on all imports and a 30% tariff on goods from China, where Apple still manufactures most of its products. Those rates may also start to rise in July when the initial tariff pause expires, which could lead to higher prices on everything — including the rumored iPhone 17.

Apple appears to have dodged a lot of the initial tariff impact. It stockpiled phones before tariffs took effect, and Trump’s exemption list included many phones, laptops and other electronics that Apple produces.

The tech giant has also moved some US iPhone production from China to India, which currently has a lower tariff rate. However, Trump called out Apple CEO Tim Cook to instead move iPhone production to the US. Most experts consider this an unrealistic demand, especially in the short term, because of higher labor and production costs in the US. Estimates have suggested that a US-made iPhone would cost as much as $3,500.

That leaves prices for the next iPhone in limbo. Trump’s administration called the exemption list «temporary» in early April, saying that exemptions would end in «a month or two.» Around the same time, Trump said that semiconductors, which power tech products, will eventually be placed in a different «tariff bucket.» However, no details have been shared about the timeline or expected tariff percentages.

With all the reprieves appearing to be temporary, tariffs could still potentially affect prices by the time the rumored iPhone 17 is expected to be released.

If the original reciprocal tariff pause expires, for instance, taxes on imports from India would rise from 10% to 26% starting in July. If the 90-day pause for China expires, tariffs on that country would jump from 30% to 145% in August. Experts point out that a tariff rate hike doesn’t necessarily mean an iPhone’s price would increase at the same rate, but most expect at least some impact.

And where the phone is assembled is only part of the tariff equation. Apple sources components for the iPhone from dozens of other countries, which could also potentially affect the price.

Based on where tariffs stand now, here’s how much you could potentially pay for the next iPhone based on current iPhone 16 prices. These are estimates and not pricing from Apple:

How much could tariffs affect the price of an iPhone 17?*

	Current price	Current 10% tariff on goods from India	Potential 26% tariff for India	Current 30% tariff on goods from China	Potential 145% tariff for China
iPhone 16E (128GB)	$599	$659	$830	$779	$1,614
iPhone 16 (128GB)	$799	$879	$1,107	$1,039	$2,153
iPhone 16 Plus (128GB)	$899	$989	$1,246	$1,169	$2,423
iPhone 16 Pro (128GB)	$999	$1,099	$1,385	$1,299	$2,692
iPhone 16 Pro Max (256GB)	$1,199	$1,319	$1,662	$1,559	$3,231
iPhone 16 Pro Max (1TB)	$1,599	$1,759	$2,216	$2,079	$4,309

*Trump’s newly proposed 25% Apple tariff on iPhones manufactured outside the US could further increase the price of the next iPhone. We’ll keep this story up to date with the latest pricing information as we receive it.

What else could cause the new iPhone’s price to increase?

Trump immediately criticized retailers like Walmart and Amazon when they suggested that tariffs could result in higher prices, so it stands to reason that Apple won’t directly blame tariffs for potential price hikes to avoid a Trump tirade.

Rather, Apple could attribute the price increase to improved features and design costs. Regardless of tariffs, Apple has plans to raise iPhone prices this year, The Wall Street Journal reported.

Experts say Apple may be overdue for a price increase anyways. It’s been five years since the basic iPhone model increased in price, and each iteration of the iPhone generally improves on features from the last version.

My colleague Patrick Holland, CNET’s managing editor, has been reviewing phones for CNET since 2016 and tracking prices over the years. He notes that the base iPhone model hasn’t gone up in price since 2020.

His research points to the standard iPhone model’s price increasing approximately every five years, typically between $50 and $150. Based on this evidence and the iPhone 16’s current price of $799, we could expect the new iPhone to cost somewhere between $850 and $950.

What will the iPhone 17 Air cost?

Early rumors had the iPhone 17 Air topping the iPhone Pro in price. However, a March Bloomberg report suggested the phone could cost around $900, similar to the current iPhone 16 Plus’s price tag. Those estimates are based on the current costs and may not include the potential impact tariffs could have on an ultrathin iPhone’s price.

How the economy could affect iPhone prices

Uncertainty in the US economy — in part due to the aforementioned tariff turmoil — has left many wary about what’s to come. While the recent agreement with China to pause tariffs helped the stock market to mostly recover from the dive it took after Trump’s Liberation Day, that reprieve offers only temporary relief.

Concerns about the risks of higher unemployment and higher inflation have left the Federal Reserve in wait-and-see mode for lowering interest rates. Higher interest rates can cause companies like Apple to pull back on spending and investment. Combined with higher tariffs, that pullback could potentially lead to global supply chain disruptions. Fewer iPhones available in the market could lead to higher prices.

If inflation resurges, rising costs could force Apple to increase the next iPhone’s price.

One tiny bright side, in theory, is that a weakening economy could force Apple to hold off on raising prices so it can stay competitive. But that may not offer much consolation if you’re worried about spending money because of a potential recession.

Will older iPhones cost more, too?

One way to save on Apple products is to buy last year’s model instead of the newest release. However, if the new iPhone is dramatically more expensive when it’s released, demand could increase for the older models. That could lead to price hikes on older models, too.

The flip side of this is that if the new iPhone’s prices rise and you have an older iPhone, your old iPhone would also likely increase in value, Holland said.

Trading or selling a used iPhone can help offset the cost if you do decide to buy the new iPhone.

Other ways Apple could raise prices

Even if Apple decides to hold the next iPhone’s price steady, there are other ways for the tech giant to recoup increased costs.

Apple could potentially offset the impact of tariffs by raising the price on its services — including its music, news and data plans — according to supply chain expert Joe Hudicka.

«We’ll see those markups in the subscription services first because they’ll appear smaller,» he said. «Consumers will still pay, just not all at once.»

Should we believe rumors and speculation about iPhone prices?

So seriously, how much is a new iPhone going to cost? The truth is, we can’t say with any certainty what the final numbers will be. Our assessments are based on ever-changing tariff policies, past pricing trends, rumors and leaks that are sometimes based on insider knowledge. But until Apple releases the rumored iPhone 17, we can only offer our best estimates for how much the final price tag will be.

Technologies

How Team USA’s Olympic Skiers and Snowboarders Got an Edge From Google AI

Google engineers hit the slopes with Team USA’s skiers and snowboarders to build a custom AI training tool.

Team USA’s skiers and snowboarders are going home with some new hardware, including a few gold medals, from the 2026 Olympics. Along with the years of hard work that go into being an Olympic athlete, this year’s crew had an extra edge in their training thanks to a custom AI tool from Google Cloud.

US Ski and Snowboard, the governing body for the US national teams, oversees the training of the best skiers and snowboarders in the country to prepare them for big events, such as national championships and the Olympics. The organization partnered with Google Cloud to build an AI tool to offer more insight into how athletes are training and performing on the slopes.

Video review is a big part of winter sports training. A coach will literally stand on the sidelines recording an athlete’s run, then review the footage with them afterward to spot errors. But this process is somewhat dated, Anouk Patty, chief of sport at US Ski and Snowboard, told me. That’s where Google came in, bringing new AI-powered data insights to the training process.

Google Cloud engineers hit the slopes with the skiers and snowboarders to understand how to build an actually useful AI model for athletic training. They used video footage as the base of the currently unnamed AI tool. Gemini did a frame-by-frame analysis of the video, which was then fed into spatial intelligence models from Google DeepMind. Those models were able to take the 2D rendering of the athlete from the video and transform it into a 3D skeleton of an athlete as they contort and twist on runs.

Final touches from Gemini help the AI tool analyze the physics in the pixels, according to Ravi Rajamani, global head of Google’s AI Blackbelt team. which worked on the project. Coaches and athletes told the engineers the specific metrics they wanted to track — speed, rotation, trajectory — and the Google engineers coded the model to make it easy to monitor them and compare between different videos. There’s also a chat interface to ask Gemini questions about performance.

«From just a video, we are actually able to recreate it in 3D, so you don’t need expensive equipment, [like] sensors, that get in the way of an athlete performing,» Rajamani said.

Coaches are undeniably the experts on the mountain, but the AI can act as a kind of gut check. The data can help confirm or deny what coaches are seeing and give them extra insight into the specifics of each athlete’s performance. It can catch things that humans would struggle to see with the naked eye or in poor video quality, like where an athlete was looking while doing a trick and the exact speed and angle of a rotation.

«It’s data that they wouldn’t otherwise have,» Patty said. The 3D skeleton is especially helpful because it makes it easier to see movement obscured by the puffy jackets and pants athletes wear, she said.

For elite athletes in skiing and snowboarding, making small adjustments can mean the difference between a gold medal and no medal at all. Technological advances in training are meant to help athletes get every available tool for improvement.

«You’re always trying to find that 1% that can make the difference for an athlete to get them on the podium or to win,» Patty said. It can also democratize coaching. «It’s a way for every coach who’s out there in a club working with young athletes to have that level of understanding of what an athlete should do that the national team athletes have.»

For Google, this purpose-built AI tool is «the tip of the iceberg,» Rajamani said. There are a lot of potential future use cases, including expanding the base model to be customized to other sports. It also lays the foundation for work in sports medicine, physical therapy, robotics and ergonomics — disciplines where understanding body positioning is important. But for now, there’s satisfaction in knowing the AI was built to actually help real athletes.

«This was not a case of tech engineers building something in the lab and handing it over,» Rajamani said. «This is a real-world problem that we are solving. For us, the motivation was building a tool that provides a true competitive advantage for our athletes.»

Technologies

Virtual Boy Review: Nintendo’s Oddest Switch Accessory Yet Is an Immersive ’90s Museum

No one needs a Virtual Boy. But I always wanted one. And now it’s living with me at last.

On my desk is a Nintendo device that looks like equipment stolen from a cyberpunk optical shop. It’s big, it’s red and black, it sits on a tripod, it has an eyepiece, and it has a Nintendo Switch 2 nestled inside. Hello, Virtual Boy, you’re back.

Nintendo has made a lot of weird consoles over the years, but the Virtual Boy was the weirdest. And the shortest lived. Released in 1995 and discontinued a year later, it lived for a blink of an eye during my final year in college. I never really had time to consider buying one.

It would have been perfect for me, a Game Boy fan who was in love with the idea of VR even back then. Nintendo has been flirting with virtual reality in various forms for decades, and the Virtual Boy was the biggest swing. But it wasn’t VR at all, really. It was a 3D game console in red and black monochrome, a 3D Game Boy in tripod form.

I’m setting the stage because right now you can order a $100 Virtual Boy recreation that’s a big, strange Switch accessory. It’s staring at me now, taking up a lot of space. It’s too big to fit in a bag. It’s a tabletop console, really, and Nintendo has created this Virtual Boy viewer as a way to play a set of free-with-subscription games on the Switch and Switch 2.

Is it worth your money? I’d call it a museum-piece collectible, not a serious piece of gaming hardware. Still, my kid stuck his head in, played 3D Wario Land, and came out declaring it was really cool. He loves old retro games. But I don’t know how often he’ll pop his head back in.

Nintendo’s first stab at 3D now feels like a museum piece

For comparison, I pulled my old Nintendo 3DS XL out of the drawer where it had been tucked away and booted it up, marveling again that Nintendo actually made a glasses-free 3D game handheld once upon a time. The 3DS is a far more capable and advanced game system, but consider the Virtual Boy an ancient attempt to get there first.

The Virtual Boy was a monochrome red-and-black LED display system, a tabletop-only device that was neither handheld nor TV-connected. The Nintendo Switch’s tabletop-style game modes feel like a bit of an evolutionary link to the Virtual Boy, so it’s poetic that the Switch pops into the new Virtual Boy to power the games and provide the display.

The plastic Virtual Boy is just an odd set of VR goggles for the Switch, but with a red filter on the lenses. Also, you can’t wear it. You keep your head stuck in it.

Awkward and easy to use

All the trappings on this recreation look like the old Virtual Boy but don’t work: You can see a simulated headphone jack, controller port, a sort of knob on top. I just unsnap the plastic case and slide the Switch in, carefully, and then snap it back over. That’s all it is.

To control it, you use the Switch controllers detached or another Switch-compatible controller. Launching the Virtual Boy app — free on the eShop, but you need a Switch Online Plus Expansion Pack account, which costs $50 a year, or $80 for a family membership — splits the Switch display into two smaller, distorted screens. In the Virtual Boy, it looks properly 3D. When I’m done playing, I pop the Switch back out.

As I said in my first hands-on, the big foam-covered eyepiece is more than wide enough for big glasses, and was fine to dip my face into. Getting a comfortable angle to stay playing for a while is another challenge. The Virtual Boy’s included tripod-like stand can adjust the angle, but not as wide as I’d like. I’m sort of hunched over while playing, which gives me a bit of pain. Leaning on the table with my controllers in hand helps.

The red-lensed front eyepiece can be removed, and a later software update will allow Virtual Boy games to be played in several color mixes beyond red and black. Also, you can unscrew an inner bracket to hold the Switch 2 and swap in an included Switch-sized bracket instead. The Switch Lite doesn’t work with the Virtual Boy, however.

The weirdness is my type of indie

All you get right now are seven of the 16 games Nintendo has promised to release for the Virtual Boy. Believe it or not, there were only 22 games ever released for this system. The 16 will include two that were never released before, which is a fun collector’s novelty.

But what’s amazing to me now is that, sinking into these oddball retro games with their pixelated NES-slash-Game Boy aesthetics in red and black, they feel weirdly timely. The janky, oddball, almost-parallel-universe Nintendo vibe feels like the indie retro aesthetic that’s been big for a while now. After all these years, is the Virtual Boy now finally awesome?

Games like UFO 50 (a compilation of new indie games made to feel like an archive of ’80s games for a console that never was) and indie consoles like Panic Playdate (still my favorite black and white mini handheld, a home for all sorts of homebrew retro games) match my feeling diving into these Virtual Boy games and figuring them out.

Wario Land is probably the best: A side-scrolling Wario game with multiple depth levels, it gives me Game Boy Mario game vibes. Golf has multiple holes and an aiming system, and it’s relaxed and basic (and hard to perfect). 3D Tetris has you dropping blocks down a well to fill in layers, with a Tron-like puzzle feel. Red Alert’s wireframe 3D shooter design is like Star Fox, but boiled all the way down to simple vector lines. Galactic Pinball has several tables, and it’s some lovely, very old-school 3D Nintendo pinball fun. Teleroboxer is Punch-Out with robots, with a style that also reminds me of the early Switch game Arms. And The Mansion of Innsmouth is a creepy 3D dungeon-crawling game (in Japanese) where you try to get to exits before time runs out… or monsters get you.

The remaining games coming this year include Mario Tennis, another Tetris game, a wireframe 3D racer, a 3D reinvention of the original Mario Bros. game called Mario Clash and a 3D Space Invaders. By the end of Nintendo’s release schedule, a good chunk of Virtual Boy’s catalog will be there.

A novelty that’s niche as hell

Worth it? Again, if you love weird and retro, and are intrigued by lost Nintendo 3D games, then yes. But if you’re looking for cutting-edge, then no.

Keep in mind: You can buy a cheaper $25 cardboard set of goggles for the Switch that lets you play the Virtual Boy games, too (or use the old Labo VR goggles Nintendo made in 2019, if you have them). That’s a more sensible path. There are even unofficial emulators for Virtual Boy games on the Meta Quest and Apple Vision Pro. But who said the Virtual Boy was sensible?

A Nintendo game system that’s a big set of red goggles on a tripod is inherently absurd. And I welcome its weird footprint in my home, because that’s exactly who I am. But it’s also a testament to Nintendo’s perpetual interest in the bleeding edge of gaming. VR, glasses-free 3D, AR, modular consoles… Nintendo’s poking around the edges.

Is the Virtual Boy a sign that Nintendo could make its own VR or AR game system again someday soon, or as an extension of the Switch 2? Who knows? Shigeru Miyamoto, Nintendo’s legendary video game designer, sounded intrigued and elusive about it when I asked him last year. But there’s never any real way to guess where Nintendo’s heading. The Virtual Boy is a museum-piece reminder of that.

Technologies

Today’s NYT Mini Crossword Answers for Friday, Feb. 20

Here are the answers for The New York Times Mini Crossword for Feb. 20.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s Mini Crossword expects you to know a little bit about everything — from old political parties to architecture to video games. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.