Technologies

TikTok’s Sexy Affair With National Parks Isn’t Clickbait. It’s a Wake-Up Call

Social media thirst traps are spotlighting a funding crisis for public lands. And millions of people are paying attention.

National parks, gay country music and thirst traps have a lot in common, at least on the internet.

Hundreds of TikTok posts combining sexually explicit audio, comical memes and stunning views of nature have flooded social media feeds. The viral trend coincides with President Donald Trump’s unprecedented funding cuts targeting federal parks, forests, monuments, seashores and trails.

The message of #ParkTok and #MountainTok is G-rated: to conserve and protect public lands. The raunchy content is merely a wrapper to lure followers and get that message in front of as many people as possible.

At first glance, the TikTok fan accounts for Yellowstone and Joshua Tree — among dozens of other national parks, forests and recreation sites — appear to be competing in an unhinged brawl. Some commenters speculate that federal park rangers or marketing strategists have gone rogue to garner outside financial support.

But the unofficial accounts, which are growing in number daily, are run by independent content creators with no affiliation to the government. According to the National Park Service’s Office of Public Affairs, the NPS has no official presence on TikTok, as there are no terms of service between federal agencies and the platform.

«Viral trends focused on national parks can certainly boost park visibility and drive increased interest and awareness,» the National Park Service told CNET in an email. «We appreciate the enthusiasm for our nation’s parks and the creative ways individuals share their experiences online.»

And millions of social media followers say they’re here for it. Promoting the country’s vast landscape and its preservation for future generations could serve as a kind of spiritual uplift in dark times.

Nature is sexy; budget cuts aren’t

Far beyond the racy adult content, there’s a unifying purpose to posting videos of cascading waterfalls, colossal trees, seductive deserts and enchanting wildlife.

Researchers have noted that national parks are key to conserving biodiversity and supporting people’s well-being. And it seems everyone, not just nature nerds, can get behind these public lands: US national parks saw a record number of recreation visits last year, nearly 332 million.

«If you actually love all this stuff, you get attached to that beauty,» said Kim Tanner, the creator of the Joshua Tree fan account. «And then you realize you don’t want that beauty damaged.»

The Trump administration’s 2026 budget plan includes slashing more than $1 billion from the National Park Service. It also threatens to axe a whopping $33 billion from national recreation management programs and conservation and preservation grants. The grants are critical to maintaining 433 individual areas of public lands covering more than 85 million acres, which are managed by the NPS.

The National Parks Conservation Association says the White House’s budget reductions are the largest proposed cuts to the National Park Service in its 109-year history and could «decimate at least 350 National Park sites.» Many have said Trump is laying the groundwork to sell off public lands and turn recreational areas over to state-level management.

According to Kristen Brengel, senior vice president of government affairs for the National Parks Conservation Association, the NPS has already lost nearly 2,500 employees, or nearly 13% of its staff, in what she calls a «brain trust exodus» of environmental experts.

«What’s happening right now, in trying to dismantle the National Park Service from the inside out, is more horrific than anything we’ve seen before,» Brengel told me.

Getting wild for the wild

TikTok is controversial, and so is sex. That’s precisely why trends like these have political capital, capable of attracting admirers and haters, and bringing everyone else into the conversation.

«The polarization on social media is reflective of our real-life political polarization,» said CNET social media reporter Katelyn Chedraoui.

The #ParkTok and #MountainTok creators, some of whom are former park employees, are all nature lovers who span the political spectrum. Many of the accounts openly denounce the administration’s threats against the parks and direct viewers to demonstrations or fundraisers, but the trend isn’t overtly partisan or activist-driven.

«Most of their posts work on a subconscious level, prompting viewers to think about the national parks and their own experiences with them,» said Chedraoui. «It’s simple but effective.»

In fact, the TikTok engagement around public lands originated before the budget cuts to the parks. The first three fan accounts — Mount Hood, Mount Rainier and Yellowstone — appeared right after the elections last November. Managed by three friends who are avid outdoor enthusiasts, the accounts put up posts early on that were a mix of comic relief and wilderness awe.

There wasn’t much thirst trap content then. «It was just waterfalls and vistas and sunsets,» said Jaime Wash, the creator behind the Mount Hood and Mount St. Helens fan accounts. Then, two of the creators started trolling each other, and folks loved it.

It was fake beef, but the diss-track template became a winning strategy. By January, the trend started picking up speed, with more fan accounts joining the fray. Over the last several months, the popularity of the posts has seen ebbs and flows — until fairly recently, when all of #MountainTok and #ParkTok blew up for their risqué content.

Private parts in public lands became a magic formula, a kind of viral virility, that the creators knew how to play up.

«Social media users are very used to brands acting unhinged on TikTok,» said Chedraoui.

A bridge over troubled water

Some critics have slammed the parody accounts, accusing creators of trying to monetize a legitimate cause, or claiming that the sexually charged content damages the parks’ reputations.

But according to the creators, who collaborate regularly in a group chat, making money wasn’t, and never will be, their intention. Wash told me that if at any point they do collect a payout for the content, they plan to donate the funds to the parks.

After gaining such a huge following, Wash said, she felt it was her responsibility to get people involved. In April, the Mount Hood fan account brought out followers to Portland’s Hands Off protest.

«We’re building a community to show that things aren’t helpless, that change can happen and we’re there for each other,» Wash said. And besides raising the alarm, the posts add comic relief and entertainment to a daily cycle of doomscrolling and anxiety.

Tanner told me that #ParkTok and #MountainTok can open people’s eyes, showing how fragile nature really is. By highlighting endangered animals and the environmental damage from logging, drilling and mining, the posts can help millions of followers understand what’s really at stake.

The stunning power of social media

Social media acts as a cultural barometer, unveiling public sentiment in real time and broadcasting issues that most resonate. Platforms like TikTok also give grassroots movements a megaphone, allowing everyday people to bypass traditional media filters and speak directly to broad audiences.

«We’ve seen digital action lead to tangible action,» said Sheila Nguyen, associate director of communications and engagement for the National Parks Conservation Association. «The more people who see that social media content, the bigger the pool of people who may speak up and the more collective impact we can have,» Nguyen told CNET in an email.

In fact, social media publicity has been shown to boost national park visitation. A 2024 research study found that positive social media posts that include photos or videos drive the biggest increases in visitation.

«The more people we can get into these parks, the better. That way, they can experience it firsthand, see it, fall in love with it, and then want to protect it,» said Tanner.

The National Parks Conservation Association urges people to sign up for alerts on its advocacy page so they can raise concerns with congressional representatives.

«We feel that Congress is the best option right now to get the administration to back off of these bad proposals,» said the NPCA’s Brengel. «Congress needs to be pushed to stop some of these terrible actions.»

Many TikTok creators I spoke with also said they’re advocating ways to hold elected officials accountable.

«It’s heartbreaking to think the places that I absolutely love may never be the same again,» said Wash, «and I want to do anything to stop that.»

Technologies

Did You Download the White House App? Here Are Its Hidden Security Risks

Cybersecurity researchers have serious concerns about how the app was built.

The White House mobile app has been available for both Android and iOS users for over a week now, and the Trump administration is proudly touting that the app has received 2 million downloads on the White House Instagram page. However, the app’s threats to your personal data, online security and privacy concerns make it something you should think twice about downloading.

The White House announcement says the app’s goal is to deliver «unparalleled access to the Trump administration.» However, there are many security concerns, including location tracking and sketchy features. The White House has not responded to a request for comment.

The big question is, should you download it? I don’t recommend it. Here’s why.

What’s in The White House App?

When I downloaded it soon after its release, the app opened with music and a brief collage video of President Donald Trump. It has pages on affordability, including the prices of things like eggs and milk (but not gas). There’s an overtime calculator. And there are links to articles from Trump’s favored news outlets, like Fox News and Newsmax, along with White House press releases.

The app also features livestreams and videos of press briefings, links to the White House’s social feeds and photos of the president.

Why I deleted The White House app so fast

Behind all those tabs are hair-raising privacy and security issues that have the internet and experts alarmed.

One X user, @Thereallo1026, decompiled the White House app and blogged about it, reporting that the Android app tracks your location as often as every 4.5 minutes and shares a lot of other information, like your notifications and perhaps even your phone number, with a third-party server.

Another red flag is that the code for YouTube embeds comes from a personal GitHub account. Thereallo said that if that GitHub account gets compromised, it can affect every user of the White House’s app.

Another cybersecurity researcher, Atomic Computer Services, posted similar concerns about the iOS app. The researchers found that the app reported to the App Store that it did not collect location data, when in fact it included the capability to do GPS tracking. It’s unclear whether that tracking actually happens, but the code is there, Atomic Computer said.

Other concerns identified by Atomic Computer included the removal of privacy consent banners from third-party content viewed in the app and minimal security protections. «We’ve audited apps for startups with three employees that had better security than this,» Atomic Computer wrote.

Pieter Arntz, a researcher at the cybersecurity software provider Malwarebytes, said in an email to CNET that the White House app relies heavily on third-party sources for things like notifications and widgets.

«In practical terms, that means external providers can influence what data is collected and when features like location‑based messaging are enabled, because much of that logic is configured on their servers rather than baked into the app code itself,» Arntz said. «For a high‑profile government app, the more these decisions sit with outside companies, the harder it is to guarantee strict data‑minimization and full transparency to users about how their information is handled.»

Government-sponsored apps to inform people are commonplace, but this one poses significant risks, experts said. A spokesperson for the Center for Democracy and Technology, which advocates for transparency and privacy in government technology, told CNET that «mobile apps can be a helpful tool for making government more accessible. But this administration has given people a lot of reasons to worry about their privacy, and this app only raises more questions about what the federal government is doing with our personal data.»

For me, this app is a hard pass. I deleted it 10 minutes after downloading it.

Technologies

Amazon Is Pulling Support for Kindles From 2012 or Earlier. What to Do Now

If there’s a book you’ve been waiting to read on your old Kindle device, make sure you download it before May 20.

That Kindle device you’ve been holding onto for 15 years now has an expiration date, as Amazon will end support for Kindle models from 2012 or earlier on May 20. An Australian Kindle user first reported the change before Amazon confirmed the news to PCMag and said it will soon email users in the US.

The books that you already downloaded on your Kindle device won’t disappear after next month, but you won’t be able to connect to the network to buy, borrow or download new ones.

If you still have a book that you want to finish reading on one of these devices, make sure that you don’t deregister the device or do a factory reset. In the email shared by an Australian user on Reddit, Amazon says if you deregister or reset the device, you won’t be able to re-register the device or use it at all afterward.

A representative for Amazon has not yet responded to a request to comment from CNET.

The company also included a promo code in the email for 20% off select new Kindle devices and an ebook credit that’s added to your account after you purchase a new device. However, there’s no word on whether this discount is limited to Australia or if a version will be offered to US users.

Switching devices

Kindle devices released in 2012 or earlier will lose the ability to download books after May 20. The devices that will be affected are:

Kindle 1st and 2nd Generation
Kindle DX and DX Graphite
Kindle Keyboard
Kindle 4
Kindle Touch
Kindle 5
Kindle Paperwhite 1st Generation

The first-generation model for Kindle was released in 2007, and e-readers have improved a bit in the time since. Amazon told Engadget that fewer than 3% of its users still use these old devices.

In the email to customers, the company said users will still be able to access their Kindle library and the Kindle store using the Android, iOS or desktop app. You can still read and download books by using the Kindle app on your phone or PC.

If this service loss feels like a good time to move on from the Kindle world, there are other e-reader options. Calibre is a free, open-source ebook manager that offers a range of features, like reading and organizing ebooks from multiple sources, as well as downloading news articles and websites.

If you’re looking for a newer Kindle model or a different reading tablet, check out the CNET list for this year’s best e-readers.

Technologies

Overwatch’s Next Hero Is Sierra, but Does That Mean the Rumors Were Wrong?

The new damage hero joins the roster next week, but lore and gameplay details are still under wraps.

After adding five new heroes in February, Overwatch just gave players another look at the new hero coming in season 2 next week. While we didn’t get gameplay details, the new hero trailer revealed that hero 51 is Sierra, and season 2 will be titled Summit.

The game dropped its first look at Sierra last week, and a few details in the new artwork seemed to be in line with expectations that she’s an ally of damage hero Ashe. Ashe’s Deadlock Gang is mentioned in the new trailer, although Sierra is working with Overwatch in trying to stop them. We don’t know yet whether Sierra has ties to other Overwatch heroes and factions.

Alec Dawson, Overwatch’s associate game director, said in February that the next hero would be another damage hero with a «really satisfying skill shot,» which we maybe glimpsed in the trailer when Sierra fires some kind of homing dart onto Emre after he steals something from Watchpoint: Grand Mesa. We also see her use a fully automatic rifle as well as tether to her drone for some aerial maneuvering, which could be hints at the rest of her kit.

While I do love a good skillshot, I also feel like the game has been struggling with damage hero releases over the past year — particularly heroes who have the ability to quickly eliminate someone out of nowhere. The newest damage heroes Anran and Emre didn’t have this problem, but the previous two, Freja and Vendetta, were consistently banned after release because of their quick time to kill, combined with their ability to consistently surprise enemies. I’m hoping Sierra’s skillshot is less bursty.

Even before the art was revealed last week, fans had started to speculate that Overwatch’s season 2 hero would be Frankie, a member of Ashe’s Deadlock Gang. She appeared in the Deadlock Rebels novel by Lyndsay Ely, which follows Ashe and the hero now known as Cassidy early in their outlaw careers. In the book, Frankie makes contact with the two characters by sending them a tiny fly-like drone — perhaps a smaller version of the drone in Sierra’s character art.

Respectfully… y’all aren’t ready for this one 😮‍💨🔥
Join us Apr 8 at 9am PT for the premiere of our latest Hero Trailer as we kick off the next chapter in the Reign of Talon 💪 pic.twitter.com/1Etxn68tax

— Overwatch (@PlayOverwatch) March 31, 2026

The trailer shows Sierra working to stop the Deadlock Gang (who are helping Emre and Freja steal weapons for Talon), but it’s unclear whether Sierra is another character entirely or whether she’s Frankie after taking a different path.

The game’s Reign of Talon season 1 is wrapping up in the next week. The current season kicked off the year-long storyline about Vendetta taking over Talon and also introduced five new heroes into the roster. Devs have promised another new hero each season during the storyline, and today’s hero trailer gives us a few more hints about Sierra.