Technologies
I Left My Heart Container in Nintendo’s San Francisco Store
Nintendo’s First West Coast Store is a Warp Pipe to Whimsy and Delightful Gamer Decor.
I’m in a group of adults slowly descending a staircase in a brightly lit white store, small gasps of joy escaping our mouths as walls of smiling squid toys come into view. Our tour guide is wrapping up his tour, and as he rattles off his last fact, he eyes the crowd. «Think you guys are ready to shop?» My reply echoes the words of former Nintendo Chief Operating Officer Reggie Fils-Aimé when he tested the Wii Board at E3 2007: My body is ready.
Japanese gaming giant Nintendo opened its first-ever West Coast store in San Francisco on Thursday — the second in the US after its New York City storefront. While it stocks lots of company merch featuring the company’s most iconic characters like Mario, Peach, Link, Zelda and way too many Pokemon, its website alludes to future events like those held at its other stores.
A few days earlier, CNET was treated to a first-hand look at all the new goodies and gadgets awaiting fans in San Francisco.
Inside the store
Set at the intersection of Geary and Powell in San Francisco’s Union Square neighborhood, the first thing you notice is the parade of Nintendo characters lining the store’s windows, with Mario leading the congregation to the main doors. Upon entering the store, you’re greeted by the clean, white aesthetic that the Nintendo brand is known for.
«We want [Nintendo San Francisco] to be much more than just a store,» said Nintendo Senior Regional General Manager PJ Sadler, a manager of the NYC Nintendo store who led the tour of the new location. «We want it to be an immersive experience, we want to immerse you in our characters, with our world.»
In that spirit, a Nintendo store associate told me several Pikmin figurines were hidden throughout the store for guests to find. (I counted five; they told me there were still a few more.)
There are the requisite store exclusives, the items you can find only at the San Francisco location that set it apart from its NYC counterpart — namely, the SF-branded water bottles, T-shirts, and hoodies that say «Nintendo San Francisco.» I found those designs a little lackluster and rather sterile; I was hoping to see a little more San Francisco flair. New York City once had a collection in kanji, for example. But at least you can also find the Nintendo character parade motif adorning other San Francisco souvenirs, including exclusive minifigures and bags. Sadler noted that any products with a red Nintendo square logo indicate they can be bought only in the Nintendo US locations, either in San Francisco or New York (there were no unique marks for SF exclusives).
Also on the ground floor was a section dedicated to actual gaming equipment, including an area where customers can put together their own Nintendo Switch OLED with their choice of colored Joy-Cons and docks. (Nintendo representatives were very coy about what, if anything, would be happening at the store for the upcoming launch of the Nintendo Switch 2 on June 5.) Among the other controllers and accessories was a shelf of Nintendo Alarmo clocks, the company’s big surprise hardware launch of 2024, waiting to be taken home.
Downstairs is where they had the «big guns,» so to speak, or at least the Master Swords. Similar to Nintendo’s New York store, there are dedicated areas for Splatoon and Legend of Zelda, as well as Pikmin, Kirby, and Pokemon. There was also a giant projector screen for watching shoppers play games, alongside a giant wall of Amiibo with harder-to-find figures such as Sora from Super Smash Bros and Kingdom Hearts.
A sales associate kindly walked me through a kiosk where visitors can check in daily for Nintendo Platinum Points, which can be used for My Nintendo Rewards in the Nintendo eShop. «I just moved into a new place, so I’ve been stocking up on Animal Crossing coasters,» the associate confided.
Cozy merch forever
Though it’s been a while since I’ve been to the New York store, reconnaissance from friends and TikTok confirmed that a big theme for NY is Pokemon, featuring an almost life-size Pokemon Center where herds of Pikachu frolic on the shelves.
While Pokemon has a presence in the San Francisco counterpart (I almost walked away with a Psyduck backpack), there seems to be a greater dedication to more twee, cozy series such as Animal Crossing and Pikmin, as well as adorably subtle game decor in general.
The Animal Crossing corner featured a slew of home goods, such as an adorable cottage-core coffee grinder branded with «The Roost,» the in-game cafe headed by character Brewster the Pigeon, with a matching cup and saucer set. Other kitchen goods like an apron, glass jar set and oven mitt elicited a few squeals from me and another sales associate, who kindly pointed out the equally kawaii Animal Crossing stationery with stickers, sticky notes, notepads and character-themed pens.
Downstairs in the Legend of Zelda section, I was taken with the Zelda Fairy collection, particularly a large faux leather tote purse and fairy-themed wallets with iridescent flourishes. Lovely golden Heart Container-shaped accessories, of which not nearly enough found their way into my shopping bag, framed the scene.
Down the line, rows of enamel Kirby keychains and plush Waddle-Dees eyed me hopefully from their perches while a tower of Pikmin blind boxes and flower bud vases (successfully) tempted me from over my shoulder.
Price-wise, I was pleasantly surprised that most items weren’t egregiously expensive and more similar to pricing you’d find at a theme park. I’d expected the aforementioned coffee grinder to be somewhere around $70, but it was priced at $40. Similarly, many of the more intricately designed wallets and bags were at the $35 price or under. Pikmin blind boxes were $10. But there were still outliers — a sleek Team Rocket anorak was marked at $120, for example.
Why San Francisco? Why now?
Before 2025, Nintendo had four official stores around the world: three in Japan (Kyoto, Tokyo and Osaka) and one in the US (New York). Now, San Francisco marks its fifth retail location selling merch directly to fans.
The San Francisco store’s opening comes at a pivotal time for the city’s downtown economy. Retail vacancies in San Francisco have hit record highs since the outbreak of the COVID-19 pandemic, with a number of flagship stores shutting down, including the Westfield San Francisco Centre and Macy’s, the former epicenter of the city’s Union Square shopping area.
When Nintendo announced the official opening plans for the store in May 2024, then-Mayor London Breed posted on X, «We’re excited for San Francisco’s future and look forward to welcoming this iconic brand to our City.»
Supervisor Danny Sauter, who represents San Francisco’s District 3, which includes Union Square, told KQED in March, «The narrative on San Francisco is starting to shift…[p]eople are willing to take a chance on San Francisco again, and it’s remarkable how that was not the case six months ago.»
Whatever the city’s reputation, fan response has been immense, with «Warp Pipe Pass» shopping visit reservations for opening week sold out in minutes, continuing on into the Memorial Day weekend. Locals have been peeking into the windows and taking pictures as soon as the signage went up. Reddit user CaterpillarFederal43 posted a picture in the San Francisco subreddit in April 2025 with his dogs in costume, noting he visits every day for a chance to use StreetPass (a peer-to-peer feature on the Nintendo 3DS) with fellow fans.
End credits
San Francisco has a legacy of gaming culture, from the former Walk of Game to the annual Game Developers Conference held in Moscone Center. Now it has a retail location and event space for one of the biggest gaming companies in the world to welcome fans.
Whether you’re a Nintendo superfan with an Isabelle-patterned sweater vest or a tourist looking for a «gamer-y» souvenir for a relative, the San Francisco Nintendo store looks like a perfect place to spend all your rupees and bells. Just watch out for mischievous Pikmin along the way.
Nintendo Store Levels Up in San Francisco: A First Look Inside the Ultimate Fan Experience
Technologies
Here’s How to Watch the New ‘Scream 7’ Trailer and Stream All the Past Movies
You like scary movies, right? The original Scream from 1996 is streaming for free with ads.
Do you like scary movies? Scream fans will recognize that line, and they received an early Halloween treat on Thursday with the release of a new trailer for Scream 7. Neve Campbell’s return as series heroine Sidney Prescott battling a new Ghostface killer could be the reason to revisit earlier spooky films in the franchise.
The upcoming Scream 7 revolves around Prescott’s facing a masked, knife-wielding murderer (yeah, you know what the mask looks like) who targets her family. It doesn’t hit theaters until Feb. 27, but if you’d like to get prepared and nab some Halloween scares, here’s how to stream Scream 1-6.
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How to stream the Scream movies on Halloween
- Scream (1996) — Pluto TV (free with ads), Paramount Plus, Peacock
- Scream 2(1997) — Pluto TV (free with ads), Paramount Plus, Peacock
- Scream 3 (2003) — Pluto TV (free with ads), Paramount Plus, Peacock
- Scream 4 (2011) — Tubi (free with ads), Paramount Plus, Peacock
- Scream(2022) — Hulu, Paramount Plus
- Scream VI (2023) — Paramount Plus
- Scream 7 (2026) — Due out in theaters on Feb. 27, 2026.
Technologies
ARC Raiders Beginner’s Guide: 7 Tips You’ll Need to Thrive Above Speranza
When a new extraction shooter drops, players quickly learn how brutal death can be. Here’s how to avoid the sting of losing hours of progress.
Developer Embark Studios’ ARC Raiders is the latest extraction shooter that’s set to take the gaming world by storm. As genre veterans and newcomers alike emerge from the underground town of Speranza to take on killer robots — and their fellow humans — players quickly learn how brutal it is to lose loot on death.
Luckily, ARC Raiders is the most «casual» extraction shooter I’ve ever played. That isn’t to say that it’s an easy game, but there are built-in mechanics that make the hardcore gameplay loop far more accessible to a wider audience.
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This guide will equip you with the knowledge you need to make real progress in ARC Raiders before, during and after a raid. Read on to find out about what keybinds you need to learn, what loot to focus on first and how you can quickly recoup some wealth after a string of failed runs.
Figure out your shoulder swap keybind before you ever load into a match
ARC Raiders is a third-person shooter with high-stakes player-versus-player combat. If you want to stand a chance against an enemy player in a serious firefight, you need to know how to swap your camera view from aiming over your character’s right shoulder to aiming over their left shoulder so you can peek around corners without exposing yourself too much.
The default bind for this action on PC is «X,» so get used to pressing that key — or swap it to something you’re more comfortable with. Switching the camera from shoulder to shoulder will help you peek around corners before you expose your body, eliminating blind spots and giving you a competitive advantage. In a game where one death could eliminate hours of progress, you certainly don’t want to give up crucial lines of sight.
Nothing to lose, everything to gain: Utilize the free loadouts
Whether you’re just starting out or you’ve just suffered consecutive squad wipes, you’ll never be without a gun, simple medicine and other basic supplies. You can opt to enter a raid with a «free loadout,» which will provide you with a hodgepodge of low-grade gear. Unlike in other extraction shooters (looking at you, Escape From Tarkov) there’s no cooldown period on taking a free loadout into a match — you can do so whenever you like.
You can’t carry as much weight or pack out as much loot as you’d be able to with any other class mod on, but this is a great way to try to hit a heavily trafficked zone without the risk of losing your good weapons. As a bonus, if you manage to extract with a free loadout, you can trade the «free loadout» mod for a basic green-tier class mod at the vendor named Lance in Speranza.
Focus on completing quests for the denizens of Speranza
ARC Raiders largely cuts you loose to raid, engage in gunfights with other players and loot whatever you like at the start of the game. But it’s highly recommended to follow the guided progression path to get some extra equipment, learn what activities you can get involved in topside and unlock harder missions with more valuable rewards.
Always check in with Speranza’s traders after each raid to see what quests you can take on (or turn in). Some quests will require you to bring certain items back from a raid, and others will have you battling ARC robots or completing objectives throughout the world. Make sure to keep completing quests in order to discover all of the secrets ARC Raiders has to offer.
Loot the dog collar ASAP
Scrappy is a rooster that sits around Speranza collecting crafting materials while you’re out fighting killer machines. He brings the scrap back home to you because he’s a very good boy. Reward him with a dog collar so he feels loved — and so that he levels up and brings you loot even more quickly.
The looting rooster can be upgraded multiple times, but you should focus on finding the dog collar while on a surface run to bring him up to level two at first. The dog collar can be found in random containers, but during the press previews I had the good fortune of finding one at The Dam map’s research and administration area.
When you’re searching for scrap, prioritize big pieces of loot
You’ll find lots of metal scrap, plastic tubing and miscellaneous wires as you rifle through loot containers topside. These are definitely worth stuffing into your pockets; they’re the bread and butter of crafting materials and something you’ll want to stash away early on.
You’ll probably run into what’s a «good problem» to have sooner or later: running out of carry space mid-raid. Raw materials can quickly overflow your inventory, forcing you to extract early. Instead, focus on larger pieces of tech like TVs, radios and big chunks of ARC robots.
Once you successfully extract these items from a match, you can break them down into their parts to gain a variety of crafting components. In a way, they act like compact storage units for multiple raw materials at once.
Grow your net worth. No, seriously
I know, this sounds like the mantra for a bad internet con artist. But building up a small nest egg in ARC Raiders is a great way to ensure you can throw together backup loadouts if you meet an untimely end multiple times in a row. This is bad enough on your own, but if you’re squadding up with friends, you don’t want to be the only one without a good loadout.
If you can’t find the specific materials you’re looking for during a raid, it’s well worth looking for valuables instead. Jewelry, vases and other creature comforts fetch a pretty penny when you sell them to the traders in Speranza. Once you’ve saved up a couple thousand coins, you can trade them in for new weapons, attachments and even stash upgrades.
Guns aren’t the end all, be all of ARC Raiders combat
While it’s incredibly gratifying to run into the thick of battle and wipe a squad out with a strong submachine gun or pick off straggling raiders from afar with a leveled-up bolt-action rifle, you can’t always rely on your guns to win a fight. ARC Raiders features tons of gadgets and deployable equipment that can quickly turn the tide of a fight if used correctly.
Grappling hooks and ziplines add a new level of verticality to gunfights, while high-explosive grenades can flush enemies out of cover. Deployable walls and smoke grenades can counter these tactics or let players safely blitz a wide-open area. If you want to get really clever, you can bring throwable noise lures that will cause ARC robots to converge on your enemies — the AI will do the dirty work and won’t even loot the bodies.
Your strategies are limited if you don’t bring a couple pieces of gear. Consider leaving that extra stack of shield rechargers in your stash — if you need 10 of them in a single match, you probably have bigger problems — and grab a couple of grenades for your next raid instead.
Technologies
Warframe Has Come to Starfinder in a New Tabletop Module, and It’s Awesome
Operation: Orias makes a solid attempt at bringing the online shooter experience to your gaming table, and it’s available now.
I’ve been playing tabletop roleplaying games for nearly 30 years, and if there’s one constant throughout that time, it’s a ceaseless effort to bring concepts from books, movies and games to the table. It makes sense. The original TTRPGs were heavily influenced by the likes of J.R.R. Tolkien and so many other writers of the era, but this is also true of sci-fi games. Today, the folks behind the popular free game Warframe have announced a partnership with Starfinder to release an adventure that brings the two games together called Operation: Orias.
Before fans of either franchise start dreaming of a world where you’ll be able to wield your favorite Frames to spectacularly devastating effect across the Desna’s Path galaxy, Operation: Orias takes place quite far away from the Starfinder story as you know it today. Instead, this module takes place in the Origin System, and the Protoframes you have access to in this adventure won’t play exactly the same as the online game. That said, if you’re a fan of either or both games you are in for an absolute treat.
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Without spoiling too much about the adventure itself, Operation: Orias gives a game master everything they need to send four players as the Hex syndicate against familiar adversaries like Infested, Corpus and Grineer in a four- to six-hour adventure. While this leans heavily on Warframe: 1999 for the details, in a brief interview with Pathfinder Creative Director Luis Loza, it became clear a lot of work went into balancing the frenetic Warframe experience in TTRPG form. When asked about this effort, Loza highlighted efforts to account for the speed and constant action of a video game.
«I tried to make sure that I was able to translate as much of the intense feel of the game as possible with abilities that sold the idea of speed and intensity, even when moving at the turn-based pace of a TTRPG,» Loza said. «Characters have the ability to leap great distances in a single movement and offensive abilities that help them attack multiple enemies en masse. The enemies are also a bit on the weaker side, so players can take them out quickly, which helps get the power from the video game across.»
Starfinder x Warframe: Operation Orias is available now at Paizo for $9 if you want the PDF version, or $13 for the full color 20-page booklet. If you’ve never played Starfinder before or if it’s been a minute, you will need the Second Edition Core Rulebook to play this adventure, which will run you an additional $20 for the PDF version or $70 for the print version. For you dice goblins out there, the Warframe store has a beautiful seven-piece dice set with a matching dark blue tray themed for this adventure, which you can preorder for $40. And for those who love playing online, this whole experience can be enjoyed via the Roll20 system with ease.
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