Technologies

I Left My Heart Container in Nintendo’s San Francisco Store

Nintendo’s First West Coast Store is a Warp Pipe to Whimsy and Delightful Gamer Decor.

I’m in a group of adults slowly descending a staircase in a brightly lit white store, small gasps of joy escaping our mouths as walls of smiling squid toys come into view. Our tour guide is wrapping up his tour, and as he rattles off his last fact, he eyes the crowd. «Think you guys are ready to shop?» My reply echoes the words of former Nintendo Chief Operating Officer Reggie Fils-Aimé when he tested the Wii Board at E3 2007: My body is ready.

Japanese gaming giant Nintendo opened its first-ever West Coast store in San Francisco on Thursday — the second in the US after its New York City storefront. While it stocks lots of company merch featuring the company’s most iconic characters like Mario, Peach, Link, Zelda and way too many Pokemon, its website alludes to future events like those held at its other stores.

A few days earlier, CNET was treated to a first-hand look at all the new goodies and gadgets awaiting fans in San Francisco.

Inside the store

Set at the intersection of Geary and Powell in San Francisco’s Union Square neighborhood, the first thing you notice is the parade of Nintendo characters lining the store’s windows, with Mario leading the congregation to the main doors. Upon entering the store, you’re greeted by the clean, white aesthetic that the Nintendo brand is known for.

«We want [Nintendo San Francisco] to be much more than just a store,» said Nintendo Senior Regional General Manager PJ Sadler, a manager of the NYC Nintendo store who led the tour of the new location. «We want it to be an immersive experience, we want to immerse you in our characters, with our world.»

In that spirit, a Nintendo store associate told me several Pikmin figurines were hidden throughout the store for guests to find. (I counted five; they told me there were still a few more.)

There are the requisite store exclusives, the items you can find only at the San Francisco location that set it apart from its NYC counterpart — namely, the SF-branded water bottles, T-shirts, and hoodies that say «Nintendo San Francisco.» I found those designs a little lackluster and rather sterile; I was hoping to see a little more San Francisco flair. New York City once had a collection in kanji, for example. But at least you can also find the Nintendo character parade motif adorning other San Francisco souvenirs, including exclusive minifigures and bags. Sadler noted that any products with a red Nintendo square logo indicate they can be bought only in the Nintendo US locations, either in San Francisco or New York (there were no unique marks for SF exclusives).

Also on the ground floor was a section dedicated to actual gaming equipment, including an area where customers can put together their own Nintendo Switch OLED with their choice of colored Joy-Cons and docks. (Nintendo representatives were very coy about what, if anything, would be happening at the store for the upcoming launch of the Nintendo Switch 2 on June 5.) Among the other controllers and accessories was a shelf of Nintendo Alarmo clocks, the company’s big surprise hardware launch of 2024, waiting to be taken home.

Downstairs is where they had the «big guns,» so to speak, or at least the Master Swords. Similar to Nintendo’s New York store, there are dedicated areas for Splatoon and Legend of Zelda, as well as Pikmin, Kirby, and Pokemon. There was also a giant projector screen for watching shoppers play games, alongside a giant wall of Amiibo with harder-to-find figures such as Sora from Super Smash Bros and Kingdom Hearts.

A sales associate kindly walked me through a kiosk where visitors can check in daily for Nintendo Platinum Points, which can be used for My Nintendo Rewards in the Nintendo eShop. «I just moved into a new place, so I’ve been stocking up on Animal Crossing coasters,» the associate confided.

Cozy merch forever

Though it’s been a while since I’ve been to the New York store, reconnaissance from friends and TikTok confirmed that a big theme for NY is Pokemon, featuring an almost life-size Pokemon Center where herds of Pikachu frolic on the shelves.

While Pokemon has a presence in the San Francisco counterpart (I almost walked away with a Psyduck backpack), there seems to be a greater dedication to more twee, cozy series such as Animal Crossing and Pikmin, as well as adorably subtle game decor in general.

The Animal Crossing corner featured a slew of home goods, such as an adorable cottage-core coffee grinder branded with «The Roost,» the in-game cafe headed by character Brewster the Pigeon, with a matching cup and saucer set. Other kitchen goods like an apron, glass jar set and oven mitt elicited a few squeals from me and another sales associate, who kindly pointed out the equally kawaii Animal Crossing stationery with stickers, sticky notes, notepads and character-themed pens.

Downstairs in the Legend of Zelda section, I was taken with the Zelda Fairy collection, particularly a large faux leather tote purse and fairy-themed wallets with iridescent flourishes. Lovely golden Heart Container-shaped accessories, of which not nearly enough found their way into my shopping bag, framed the scene.

Down the line, rows of enamel Kirby keychains and plush Waddle-Dees eyed me hopefully from their perches while a tower of Pikmin blind boxes and flower bud vases (successfully) tempted me from over my shoulder.

Price-wise, I was pleasantly surprised that most items weren’t egregiously expensive and more similar to pricing you’d find at a theme park. I’d expected the aforementioned coffee grinder to be somewhere around $70, but it was priced at $40. Similarly, many of the more intricately designed wallets and bags were at the $35 price or under. Pikmin blind boxes were $10. But there were still outliers — a sleek Team Rocket anorak was marked at $120, for example.

Why San Francisco? Why now?

Before 2025, Nintendo had four official stores around the world: three in Japan (Kyoto, Tokyo and Osaka) and one in the US (New York). Now, San Francisco marks its fifth retail location selling merch directly to fans.

The San Francisco store’s opening comes at a pivotal time for the city’s downtown economy. Retail vacancies in San Francisco have hit record highs since the outbreak of the COVID-19 pandemic, with a number of flagship stores shutting down, including the Westfield San Francisco Centre and Macy’s, the former epicenter of the city’s Union Square shopping area.

When Nintendo announced the official opening plans for the store in May 2024, then-Mayor London Breed posted on X, «We’re excited for San Francisco’s future and look forward to welcoming this iconic brand to our City.»

Supervisor Danny Sauter, who represents San Francisco’s District 3, which includes Union Square, told KQED in March, «The narrative on San Francisco is starting to shift…[p]eople are willing to take a chance on San Francisco again, and it’s remarkable how that was not the case six months ago.»

Whatever the city’s reputation, fan response has been immense, with «Warp Pipe Pass» shopping visit reservations for opening week sold out in minutes, continuing on into the Memorial Day weekend. Locals have been peeking into the windows and taking pictures as soon as the signage went up. Reddit user CaterpillarFederal43 posted a picture in the San Francisco subreddit in April 2025 with his dogs in costume, noting he visits every day for a chance to use StreetPass (a peer-to-peer feature on the Nintendo 3DS) with fellow fans.

End credits

San Francisco has a legacy of gaming culture, from the former Walk of Game to the annual Game Developers Conference held in Moscone Center. Now it has a retail location and event space for one of the biggest gaming companies in the world to welcome fans.

Whether you’re a Nintendo superfan with an Isabelle-patterned sweater vest or a tourist looking for a «gamer-y» souvenir for a relative, the San Francisco Nintendo store looks like a perfect place to spend all your rupees and bells. Just watch out for mischievous Pikmin along the way.

Nintendo Store Levels Up in San Francisco: A First Look Inside the Ultimate Fan Experience

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Technologies

I Used to Tell People Wi-Fi 7 Routers Were a Waste of Money. CNET’s Lab Data Just Proved Me Wrong

Technologies

My Camera Test: Comparing the $499 Pixel 10A With the Galaxy S25 FE, Motorola Edge

The Pixel 10A’s cameras are similar to those on the 9A, but it still performs quite well compared to other phones in its price range.

Google’s $499 Pixel 10A uses nearly the same cameras as last year’s Pixel 9A, but I wanted to see how its photos directly match up to its midrange Android rivals: the $650 Samsung Galaxy S25 FE and the $550 Motorola Edge.

I traveled with all three phones around St. Petersburg, Florida, checking how flexible each was in different environments, from bright outdoor settings to an indoor coffee shop and an evening brewery. All three environments can be challenging for the small image sensors on each phone.

While I find the cameras on all three phones to have different strengths and weaknesses depending on the setting, I’m quite impressed with how the Pixel 10A keeps up. In my tests, the photos include lots of detail, even though certain settings appear to involve a lot of processing to improve them.

Wide and telephoto cameras

Starting with photos taken on the sidewalk in downtown St. Petersburg, I notice that all three phones handle bright sunlight slightly differently, especially how it’s depicted on the street.

For the Pixel 10A, the sun provides a slight exposure mark over the Bay First sign at the top of the frame, but it remains fairly cordoned off to focus on the rest of the streetscape. Zooming in, you can see the Century 21 location, but the street is captured in the most detail, with the phone’s camera maintaining its natural gray color.

For both the Galaxy S25 FE and the Motorola Edge, the sun has a more pronounced effect on the rest of the image. The pavement’s color is notably brighter. I also find both the S25 FE and the Edge have slightly more clarity on the business signs on the Bay First building, including the aforementioned Century 21 logo.

Since the S25 FE and the Edge each include a telephoto camera that supports 3x optical zoom, I took a photo at that zoom with each phone. The Pixel 10A uses digital zoom on the phone’s 48-megapixel wide camera, but a lot of the scene’s detail remains preserved.

The Pixel’s zoom photo provides a clear view of the 7th St N sign, the trees and the plants. However, if you look further back at the next intersection, you’ll notice that the 7th St S sign and the Colony Grill are much harder to see. It’s those smaller details that are captured by the S25 FE and the Edge, both aided by telephoto cameras, making them more visible.

Of the three zoom photo examples, I feel like the S25 FE has the best color reproduction while also retaining details like the signs further back. Even though the photo was taken with the S25 FE’s 8-megapixel telephoto camera rather than its 50-megapixel wide camera, the colors remain complementary when comparing the 1x to the 3x. Meanwhile, the Edge’s 10-megapixel telephoto camera looks quite a bit different from the 50-megapixel wide camera — the whole image has a more yellowish hue.

Ultrawide cameras

Moving inside the Southern Grounds coffee shop, I decided to use the ultrawide cameras to capture my sausage, egg and cheese on toast. The three photos came out wildly different.

The Pixel 10A’s 13-megapixel ultrawide and S25 FE’s 12-megapixel ultrawide have a more balanced set of colors and details, in my opinion. The wheat toast appears lighter in the Pixel’s photo than in the darker hues captured by both the S25 FE and the Edge.

When zooming into my notebook, however, the Pixel and S25 FE captured more of the page markings, details that blur together more in the photo taken by the Edge. While the Edge’s 50-megapixel ultrawide camera is a higher-spec number, I noticed it had a harder time distinguishing toast levels, giving more of it a darker look. If I hadn’t eaten it myself, I’d have thought it was burned based on the Edge’s photo.

Night photography

Moving over to a nighttime setting, I used the three phones to take photos outside of 3 Daughters Brewing. I felt like all three did a decent job at producing the colors of the building, but they differ in how they handle light sources.

Both the Pixel and the S25 FE tone back the glare produced by the various lighting fixtures. Meanwhile, the Edge’s photos show noticeable streaks that dominate the sky. When inspecting the photos more closely, I find that the Galaxy captured a sharper view of the furniture, like in the Connect 4 set next to the blue chairs in the center of the frame. The same details are visible in the Pixel’s and the Edge’s depictions of the scene, but they appear smudgy by comparison.

This type of scene needs to take advantage of a phone’s processing power in order to iron out visibility issues, and I do find that the Edge appears to come up short here in this regard, with a lot of noticeable image noise.

Selfies

Each phone takes selfies with noticeable differences in style and color choices. For this test example, I’m in a well-lit daytime room with natural light from a window. The 12-megapixel front-facing camera on Google’s Pixel 10A brightened up my face as if there was a light in front of me, and captured a decent amount of the details of my hair and face.

The front-facing camera on Samsung’s Galaxy S25 FE shows a noticeably darker color tone, but it still captures a similar shade of orange on the wall behind me. Of the three photos, I felt like the S25 captures the most details, including strands of hair, and defaulted to a closer crop than the other two.

The photos taken by the 50-megapixel selfie camera on the Motorola Edge feel a bit smoothed out. The orange color on the wall is noticeably different from the Pixel and the S25 FE, though it does capture a lot of my face details, from hair strands to the fabric textures on my shirt.

The $499 Pixel 10A camera keeps up and, in some cases, exceeds the detail captured by the slightly more expensive $550 Motorola Edge and $650 Galaxy S25 FE. I’m quite impressed by how the Pixel camera handles colors and low-light environments, but the phone’s processing work sometimes makes scenes appear brighter than they are in real life.

The Galaxy S25 FE is no slouch either, with a third telephoto lens for capturing more detail farther away. While I did find the Motorola Edge to struggle in low light, it is one of the lowest-cost phone options currently available for someone who must have a 3x optical telephoto camera.

But if you can live without the telephoto lens, the Pixel 10A’s low cost and photography abilities will likely be a good fit for most people.

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Technologies

Today’s NYT Strands Hints, Answers and Help for March 14 #741

Here are hints and answers for the NYT Strands puzzle for March 14, No. 741.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Does today’s date seem memorable to you? If so, today’s NYT Strands puzzle might be easy. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: A math teacher’s favorite dessert.

If that doesn’t help you, here’s a clue: 3.14

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

RITE, SPIT, TIPS, STAT, STATE, GIVE, RUST, FINE, LAZE, SURE, PEAL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

VENT, CRUST, FRUIT, EDGES, GLAZE, FILLING, LATTICE

Today’s Strands spangram

Today’s Strands spangram is HAPPYPIDAY. To find it, start with the H that’s six rows down and three to the right from the upper-left corner, and make — well, a pie shape.