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Apple, I’m (Sky) Blue About Your iPhone 17 Air Color

Commentary: The rumored new hue of the iPhone 17 Air is more sky blah than sky blue.

I can’t help but feel blue about the latest rumor that Apple’s forthcoming iPhone 17 Air will take flight in a subtle, light-hued color called sky blue.

Sky blue isn’t a new color for Apple. It’s the featured shade of the current M4 MacBook Air, a shimmer of cerulean so subtle as to almost be missed. It’s silver left too close to an aquarium; silver that secretly likes to think it’s blue but doesn’t want everyone else to notice.

Do Apple employees get to go outside and see a real blue sky? It’s actually vivid, you can check for yourself. Perhaps the muted sky blue color reflects a Bay Area late winter/early spring frequent layer of clouds like we typically see here in Seattle.

«Who cares?» you might find yourself saying. «Everyone gets a case anyway.» I hear you and everyone else who’s told me that. But design-focused Apple is as obsessive about colors as they are about making their devices thinner. And I wonder if their heads are in the clouds about which hues adorn their pro products.

Making the case for a caseless color iPhone

I’m more invested in this conversation than most — I’m one of those freaks who doesn’t wrap my phone in a case. I find cases bulky and superfluous, and I like to be able to see Apple’s design work. Also, true story, I’ve broken my iPhone screen only twice: First when it was in a «bumper» that Apple sent free in response to the iPhone 4 you’re-holding-it-wrong Antennagate fiasco, and second when trying to take long exposure starry night photos using what I didn’t realize was a broken tripod mount. My one-week-old iPhone 13 Pro slipped sideways and landed screen-first on a pointy rock. A case wouldn’t have saved it.

My current model is an iPhone 16 Pro in black titanium — which I know seems like avoiding color entirely — but previously I’ve gone for colors like blue titanium and deep purple. I wanted to like deep purple the most but it came across as, in the words of Patrick Holland in his iPhone 14 Pro review, «a drab shade of gray or like Grimace purple,» depending on the light.

Pros can be bold, too

Maybe the issue is too many soft blues. Since the iPhone Pro age began with the iPhone 11 Pro, we’ve seen variations like blue titanium (iPhone 15 Pro), sierra blue (iPhone 13 Pro) and pacific blue (iPhone 12 Pro).

Pacific blue is the boldest of the bunch, if by bold you mean dark enough to discern from silver, but it’s also close enough to that year’s graphite color that seeing blue depends on the surrounding lighting. By comparison, the blue (just «blue») color of the iPhone 12 was unmistakably bright blue.

In fact, the non-Pro lines have embraced vibrant colors. It’s as if Apple is equating «pro» with «sophisticated,» as in «A real pro would never brandish something this garish.» I see this in the camera world all the time: If it’s not all-black, it’s not a «serious» camera.

And yet I know lots of pros who are not sophisticated — proudly so. People choose colors to express themselves, so forcing that idea of professionalism through color feels needlessly restrictive. A bright pink iPhone 16 might make you smile every time you pick it up but then frown because it doesn’t have a telephoto camera.

Color is also important because it can sway a purchase decision. «I would buy a sky blue iPhone yesterday,» my colleague Gael Cooper texted after the first rumor popped online. When each new generation of iPhones arrive, less technically different than the one before, a color you fall in love with can push you into trading in your perfectly-capable model for a new one.

And lest you think Apple should just stick with black and white for its professional phones: Do you mean black, jet black, space black, midnight black, black titanium, graphite or space gray? At least the lighter end of the spectrum has stuck to just white, white titanium and silver over the years.

Apple never got ahead by being beige

I’m sure Apple has reams of studies and customer feedback that support which colors make it to production each year. Like I said, Apple’s designers are obsessive (in a good way). And I must remind myself that a sky blue iPhone 17 Air is a rumored color on a rumored product so all the usual caveats apply.

But we’re talking about Apple here. The scrappy startup that spent more than any other company on business cards at the time because each one included the old six-color Apple logo. The company that not only shaped the first iMac like a tipped-over gumdrop, that not only made the case partially see-through but then made that cover brilliant Bondi blue.

Embrace the iPhone colors, Apple.

If that makes you nervous, don’t worry: Most people will put a case on it anyway.

Technologies

Formula 1 Fans Can Now Explore Race Circuits With Apple’s New Maps Guide

F1 fans can get revved up for the approaching season with a tech boost from Apple Maps.

If you’re a Formula 1 fan and have your iPhone handy, you might want to check out Apple Maps. Apple on Wednesday added a new guide for its Maps app showcasing the race tracks for next month’s Australian Grand Prix. 

Users can explore a detailed, 3D version of Melbourne’s Albert Park Grand Prix Circuit directly in Apple Maps and find details for all 24 tracks of the season with the Formula 1 Tracks From Around The World guide. It can also be found on the Apple TV Formula 1 Channel. 

Currently, the only location done up in 3D is the Albert Park map, where you can explore the F1 Pit Garage, stadiums and more. Apple will continue to add more 3D tracks throughout the year. 

The updated maps include:

  • Grand Prix Elements: Kerbs are shown on the maps to match the real-life experience, along with grandstands and pedestrian footbridges, all in 3D and labeled. All 14 of the circuit’s turns are also labeled. 
  • Pop-Up Locations: Attendees will easily find entrance gates, restrooms, water stations, first aid and merchandise stands. Walking paths are shown directly on the maps, with walking directions available for grandstands.
  • 3D Grand Prix Circuit Landmarks: The Pit Building, Lakeside Stadium (Bob Jane Stadium), Melbourne Sports & Aquatic Center, and the Finish Line are all prominently highlighted and showcased.
  • 3D Melbourne Landmarks: Attendees looking to explore further can find several of Melbourne’s landmarks detailed in 3D in Maps. 

Last year, Apple paid $140 million for exclusive F1 streaming rights in the US.

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Technologies

Instagram Will Alert Parents if Teens Repeatedly Search for Self-Harm and Suicide Terms

The change applies to accounts using parental supervision tools.

Instagram will soon alert some parents if their teen repeatedly tries to search for terms related to suicide or self-harm within a short period. Instagram owner Meta said on Thursday that it’s rolling out the new notifications to parents in the US, UK, Australia and Canada, with other regions to follow later this year. 

Thursday’s update follows the 2024 introduction of teen accounts. It applies to parents using the platform’s optional parental supervision setting, which requires consent from both teens and their parents to participate. Parental supervision allows parents to see the accounts their teen follows, set a time limit for how long their teen can use the app and more.

If teens repeatedly make suicide-related searches, parents will receive alerts via in-app notifications and email, text or WhatsApp, depending on available contact information. In addition to informing parents of their teen’s searches, notifications will allow them to «view expert resources designed to help them approach potentially sensitive conversations with their teen,» according to Meta. 

Meta said it would prompt an alert if a teen attempted to search for phrases promoting suicide or self-harm and phrases that suggest a teen wants to harm themselves. The company said its policy is to block searches for self-harm and suicide content and direct people to resources and helplines. 

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Technologies

Today’s NYT Strands Hints, Answers and Help for Feb. 27 #726

Here are hints and answers for the NYT Strands puzzle for Feb. 27, No. 726.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle was tough for me. Some of the answers are long and difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: It’s a little much

If that doesn’t help you, here’s a clue: Whoa, that’s plenty!

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints, but any words of four or more letters that you find will work:

  • LURE, HARK, HARKEN, LATE, SORE, ROSE, TEAL, LATER, GLUE, GLUED, PLUS, LESS, GLARE

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • GLUT, EXCESS, SURPLUS, OVERKILL, REDUNDANCY

Today’s Strands spangram

Today’s Strands spangram is ENOUGHALREADY. To find it, start with the E that’s four letters to the right on the top row, and wind down and around.

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