Technologies
Best Unlimited Data Plans for 2025
Not all unlimited data plans for your phone are the same. We looked at the best options from AT&T, Verizon and T-Mobile to help you know if its worth jumping carriers for a better deal.
Our Experts
- Patrick’s play The Cowboy is included in the Best American Short Plays 2011-12 anthology. He co-wrote and starred in the short film Baden Krunk that won the Best Wisconsin Short Film award at the Milwaukee Short Film Festival.
Whether you have an iPhone or on team Android, you need an unlimited data plan to get the most out of your phone. But trying to find the overall «best» unlimited plan can be a Sisyphean challenge. There are different amounts of data, hotspot support and extras like streaming services. We’ve filtered through the carriers bold claims about performance, coverage and pricing to narrow down the best unlimited data plans from Verizon, T-Mobile and AT&T. Here are the best postpaid unlimited plans that provide the most perks and value for single lines and for families of four.
Best unlimited data plans of 2025
Single lines
Best for value for a single line
Pros
- T-Mobile’s 5G network is strong
- The plan includes 50GB of regular high-speed data in the US, as well as some hotspot data
Cons
- Hotspot limited to «3G speeds»
- Data in Canada and Mexico is at slow «2G» speeds
- The plan isn’t easy to find and everyone needs to be on the same plan
T-Mobile reshuffled its plans last year and got rid of our previous pick in this spot, the Base Essentials plan that offered a single line for $45 a month. It replaced that option with an Essentials Savings plan, a «limited time» offer of $50 a month for a single line.
It has since been renamed the plan to Essentials Saver, and although the plan is largely the same, there are some notable tweaks.
The data remains unlimited, and you now get 50GB of high-speed data, instead of the 20GB that Base Essentials offers. T-Mobile hasn’t said how long the Essentials Saver option will hang around, but we break down how it compares to the carrier’s plans here.
As before, perks like free Netflix or the bundling of taxes and fees into the sticker price aren’t included. You do get unlimited hotspots at «3G speeds» and unlimited talk, text and 2G data in Mexico and Canada.
At $50 for a single line, the Essentials Saver plan is now the same price for a single line as AT&T’s Value Plus plan, and both could be solid options for those looking for a single line without frills.
Although the price of the AT&T and T-Mobile plans are now the same, we give T-Mobile the edge here mainly because it includes hotspot access. Even at «3G speeds,» the option could be a useful feature in a pinch.
It’s also worth mentioning that T-Mobile allows for multiple lines on this plan, with two lines running for $80 a month. (If you need three or more, you may want to look at one of T-Mobile’s other plans, which could be cheaper thanks to various promotions the carrier regularly runs.)
You may need to click «see more plans» and then «explore Essentials Saver plan» on T-Mobile’s site to get this option to appear, although lately, the carrier has been showing it alongside its other offerings.
Runner-up for value on a single line
Pros
- Cheaper rate for AT&T service
Cons
- No hotspot data
- Everyone needs to be on same plan
Like its rivals, AT&T recently gave its plans a slight reshuffling and as well as some slight price hikes. Its cheapest Value Plus plan has been rebranded as «Value Plus VL» and could be the way to go if you need one line. You get unlimited talk, text and data and 5G access for $51 a month. There are no perks like a free streaming service subscription or hotspot data. Also new in the updated plan is the ability to add multiple lines to this plan should you need it, although all will need to be on Value Plus VL.
Suppose all you need is a simple unlimited plan from your phone. In that case, this one is about a dollar cheaper than T-Mobile’s Essentials Saver, $15 cheaper than AT&T’s Unlimited Starter SL (with this plan including 3GB of hotspot data) and $14 cheaper than Verizon’s Unlimited Welcome.
Best for value (with multiple lines)
Pros
- T-Mobile’s 5G network
- Plans include 50GB of regular high-speed data in the US, plus the ability to use phones as a hotspot
Cons
- Hotspot is limited to «3G speeds»
- Canada and Mexico data is at even slower «2G» speeds
- Essentials Saver plan isn’t easy to find and everyone needs to be on the same plan
Because T-Mobile restructured its cheapest plans, this has gotten a bit more complicated. As mentioned above, both T-Mobile Essentials and Essentials Saver include unlimited talk, text and data for all the carrier’s base unlimited plans, including 5G access.
In short, if you need two lines, Essentials Saver is your best pick, while those looking for three or more lines may want to go with regular Essentials.
Two lines of Essentials Saver run $80 a month, while a similar offering from Verizon costs $110 a month and a similar deal from AT&T runs $122 a month (for Starter SL). Three lines will also run $90 at T-Mobile for its regular Essentials thanks to a promotion, compared with $120 at Verizon (for Unlimited Welcome) and $138 at AT&T (for Unlimited Starter SL). The four-line option is now back to $100 at T-Mobile, thanks to a promotion, compared with $120 at Verizon and $144 at AT&T.
For those comparing prices on multiple carriers’ websites, it’s worth keeping in mind that Verizon’s pricing by default factors in a switching promotional discount of $180 over three years for Unlimited Welcome or $540 if you’re getting Unlimited Plus. In both cases, it’s also assuming you aren’t getting a new phone when you switch.
To get the real numbers of Verizon’s plans make sure to add $5 per line to its Welcome prices and $15 per line for Plus. Our pricing above removes the Bring Your Own Device credit. Our pricing here also assumes no perks from Verizon.
As for T-Mobile, its prices also come with a couple of caveats: Unlike the carrier’s Go5G or Magenta plans, taxes and fees aren’t included in any of these Essentials prices, making the final total a little higher. All the deals also require that you set up AutoPay and paperless billing.
As mentioned, you may need to click «see more plans» and then «explore Essentials Saver plan» on T-Mobile’s site to get this option to appear if it doesn’t show up right away alongside the carrier’s other plans.
Runner-up for value (multiple lines)
Pros
- Verizon’s 4G LTE network is a strong backbone
- Can still get perks
- Can «mix and match» plans
Cons
- No access to Verizon’s fastest 5G networks
- No set amount of high-speed data
- No hotspot data
- Lower savings on upgrades to new devices and Verizon makes the pricing complicated on its website
Verizon’s updated plans have replaced the carrier’s previous Welcome Unlimited offer with one named Unlimited Welcome. The names are flipped, but the core offer is still largely the same: There are no streaming perks like the Disney Bundle with this plan, no hotspot data and you can’t hop on Verizon’s fastest 5G networks (which it calls Ultra Wideband). You do get Verizon’s network for $120 a month for four lines, assuming you have automatic payments set up.
If you switch to Verizon and bring your own phone the carrier will give you $180 back over 36 months. This amounts to a $5 monthly savings and is why the carrier’s website may show you different pricing.
Compared with the competition, the Verizon plan is still $15 a month pricier than T-Mobile’s Essentials Savings plan for a single line, but it’s $24 a month cheaper than AT&T’s Unlimited Starter SL plan for a family of four. Those looking to save even more can combine the Welcome plan with Verizon’s other discounts for teachers, nurses, military and first responders.
T-Mobile Essentials iPhone 16 offer
Pros
- T-Mobile’s 5G network and iPhone 16 phones for each line
- Plans include 50GB of regular high-speed data in the US and the ability to use phones as a hotspot
Cons
- Hotspot is limited to «3G speeds»
- Canada and Mexico data are at even slower «2G» speeds
- The deal isn’t always easy to find
- Everyone needs to be on same plan
- Taxes and fees aren’t included, unlike other T-Mobile plans
Note: You need to switch to T-Mobile and have an eligible trade-in.
T-Mobile’s switcher offer is tempting if you’re looking to switch to the carrier and need new devices. You get four lines of its Essentials plan and four new iPhone 16 models for $100 monthly. You can find it by scrolling down the carrier’s Apple deals page.
As always, there is some fine print to be aware of. Here is what that is.
Like other carriers, you need to commit to being with T-Mobile for 24 months (which is better than AT&T and Verizon’s respective 36-month installment plans). Leaving early loses you the credits and leaves you on the hook for the balance owed. You must also have at least four lines and trade in an iPhone 11 Pro or newer to get the full value for the deal. Older phones, like an iPhone 6 or 7, will only get you partial credit off an iPhone 16 ($415 off per line).
T-Mobile’s Essentials plan also doesn’t include perks like Netflix or bundling in taxes and fees. You also will be on the hook for $35 a line «device connection» charges. These are one-time fees the carrier charges as part of activation. They’re also fairly standard across the major carriers.
This is still a good deal, particularly if you have three- or four-year-old iPhones and are already considering switching. Each iPhone 16 retails for $830 per device most providers won’t give that type of credit for an iPhone 12.
Verizon has its own, similar free iPhone offer, but that deal gives you the iPhone 15s instead of the iPhone 16s. AT&T has no four-line deal that bundles in free iPhones.
Best for perks
Pros
- Verizon’s 4G LTE network is a strong backbone
- Can still get perks and can «mix and match» plans
Cons
- No access to Verizon’s fastest 5G networks
- No set amount of high-speed data
- No hotspot data
- Lower savings on upgrades to new devices and Verizon makes the pricing complicated on its website
This is a bit more complicated. Verizon used to be our pick with its Play More plan that bundled in the Disney Bundle (ad-free Disney Plus, ESPN Plus and Hulu with ads) and services like Google Play Pass or Apple Arcade into the plan’s sticker price.
Now the carrier has updated its wireless plans to remove perks like the Disney Bundle or Apple Arcade and Google Play Pass from being automatically included with its service. Even with its new plans, it’s still our pick for best perks, but this will require a bit more explanation.
Instead of automatically putting services in, it now offers a variety of perks at $10 a month, per perk, allowing users to pick and choose what they want. It also now allows its lower-cost plan — Unlimited Welcome — to participate.
Unlimited Welcome runs $65 a month for one line or $120 a month for four lines. You get unlimited talk, text and data but you don’t get access to Verizon’s fastest 5G networks (what it calls «5G Ultra Wideband») or hotspot data. For that, you will need to step up to its pricier Unlimited Plus plan ($80 for one line, $180 for four lines).
Both the Welcome and Plus plans include the ability to add perks at that $10 monthly rate. This includes the Disney Bundle (normally $19 a month), Apple One individual (normally around $20 a month), Apple Music Family (which can be shared with five people and normally runs $17 a month) and Walmart Plus (normally $13 a month but also includes Paramount Plus Essential).
Other perks are available, including an additional 100GB of hotspot data (normally $45 a month), 2TB of Verizon’s cloud storage (normally $15 a month), three days of international data (what the carrier calls TravelPass — normally $10 a day).
All perks can be turned on or off at will, and you could forgo them entirely. You can even go with multiple perks on a single line if you want.
Whether this makes sense for your situation may require some time with a spreadsheet going through what services work for you and what you’re willing to pay for them. The savings could add up if you’re paying for some of these services directly, but it also could be more expensive than your existing plan.
It is also worth mentioning that Verizon allows you to «mix and match» lines, so if not everyone needs the faster 5G connectivity they could be on Unlimited Welcome while the one who does can go on Unlimited Plus.
AT&T allows something similar with its unlimited plans, but at the moment, it no longer offers any streaming perks. To get T-Mobile’s perks, everyone has to be on the same plan.
If you wanted a cheaper way to save on one or two services like the Disney Bundle, you could have four lines for $120 a month, add the Disney perk for $10 and pay $130 a month for the whole package.
You can also combine these plans with Verizon’s other discounts for teachers, nurses, military and first responders to save a bit more.
Runner-up for perks
Pros
- T-Mobile has a strong 5G network
- Taxes and fees are included in the sticker price and solid perks like Netflix and international data
Cons
- Magenta plans are harder to find on T-Mobile’s website and best new device upgrade deals are limited to pricier options like Go5G Plus
T-Mobile’s new plans are also complicated. For most people, T-Mobile’s Magenta and Magenta Max options are the better pick when it comes to looking for perks for one or two lines. They are cheaper than the new Go5G options and have most of the same features, except with a cheaper monthly rate ($70 for one line on Magenta, $120 for two lines and $85 for one line on Magenta Max, $140 for two lines).
You get less hotspot and international data with a Magenta plan compared to a Go5G option, and Magenta Max users also don’t get the same ability to upgrade to a new device after two years while taking advantage of T-Mobile’s «new customer» deals.
Thanks to T-Mobile offering a free third line on its Go5G options, those plans become cheaper and a better value compared to the Magentas if you need three or more lines.
Among the benefits of Magenta and Go5G ($75 a month for one line, $155 a month for four lines) are unlimited international data (albeit at slow «2G speeds») when traveling in over 210 countries, an hour of in-flight Wi-Fi on multiple airlines and T-Mobile Tuesdays weekly giveaways and six free months of Apple TV Plus. T-Mobile will also include Netflix’s $16-a-month Standard with Ads plan (which allows for 1080p HD streaming on up to two screens at once), but you need to have at least two lines of Magenta or Go5G to be eligible.
Its pricier Magenta Max ($85 a month for one line, $200 a month for four lines) and Go5G Plus ($90 a month for one line, $185 a month for four lines) plans keep the Netflix subscription (even if you only have one line), includes a full subscription to Apple TV Plus, ups the hotspot data from 15GB on Go5G to 50GB per month on Go5G Plus, adds 5GB of high-speed international data and gives you unlimited Wi-Fi on a host of flights including those from American, Alaska Airlines, Delta and United. Go5G Plus also has 15GB of high-speed data in Canada and Mexico, compared to 10GB on Go5G.
T-Mobile’s priciest Go5G Next ($100 per month for one line, $225 per month for four lines) plans also now include Hulu (with ads). This plan also lets you upgrade your phone every year, but unless you really want Hulu or a new device, you’re probably better off on Go5G Plus.
Unlike its Essentials plans discussed earlier, T-Mobile also includes taxes and fees with the pricing of all of its Magenta and Go5G plans.
More about unlimited data plans and perks
AT&T’s unlimited plans no longer have much in the way of perks. The carrier used to offer a free subscription to Max with its top Unlimited Elite offering ($85 for one line, $50 a month if you have four lines), but it got rid of the option in early June 2022.
It is also worth reiterating that carrier streaming offers — like Verizon and the Disney bundle or a number of its various perks or T-Mobile’s offerings of Netflix, Hulu and Apple TV Plus — are often limited to one subscription per account, not one for each line you have.
Factors to consider
Know your area
Before we get to the plans, finding the best means making sure you have the coverage that you need. This makes it very hard for us to give a blanket recommendation of any one carrier. T-Mobile’s service in New York may be excellent, but if you’re in rural Iowa, Verizon is more reliable. Depending on your location and data needs, the recommendations for the best plan may vary widely.
Your mileage may vary, but the good news is that these networks are growing and improving all the time, particularly as the three major players race to blanket the US with 5G. It’s quite possible that you left a network complaining about its sparse service a decade ago, but now it’s beefed up in pursuit of new customers.
If you know any friends or family in your area that already use the carrier you’re considering, ask about their experience. You could also go to a carrier’s store and see if they offer any free ways to try out the service before switching over, such as T-Mobile’s Network Pass. Verizon offers a similar 30-day «Test Drive» program, while AT&T has recently introduced its own 30-day eSIM free trial option for sampling its network.
Know your deals and discounts
One other thing to keep in mind: discounts. All of the carriers offer additional discounts that you could be eligible for, depending on your employer, military status, student status or age.
First responders, military members, veterans, nurses and teachers can get discounts on every major carrier. Verizon has discounts for students, while T-Mobile’s Work perk could knock 15% off the monthly price of a Go5G Plus or Go5G Next plan, with AT&T offering a similar program for its Unlimited Premium plans that it calls Signature. AT&T also has a promotion for teachers that offers 25% off its latest unlimited plans.
If you’re 55 or older, you may also be eligible for a discounted plan: T-Mobile offers discounted plans nationwide for as low as $55 a month for two lines, and Verizon and AT&T offer similar options but only for Florida residents.
It’s also worth noting that some carriers, particularly Verizon (right now), sometimes advertise different rates on their websites geared toward switchers. A current promotion at the carrier offers a discount on the monthly plan but only if you switch to Verizon and are bringing your own phone (not trading in and financing a new one on an installment plan). Our recommendations below reflect the actual rate outside of these very specific promotions.
How we test
Picking a wireless plan and carrier is a very individualized process. What works for you and your family’s needs may be vastly different from your friends or neighbors. Even geographically, some areas have better AT&T coverage while others work best on Verizon or T-Mobile. The picks we make are based on over a decade of covering and evaluating wireless carriers, their offerings and overall performance.
In particular we take into account the following:
1. Coverage
2. Price
3. Value
4. Perks
Coverage
Since all three major providers blanket most of the country with good 4G LTE or 5G, this is largely a toss-up on a macro level and why we recommend a variety of eSIM options for figuring out what works best for you in your particular location so you can best decide what is right for you. Looking at coverage maps on each provider’s website will likely show that you get good coverage even if your experience isn’t full bars or the fastest speeds.
Price/Value
Value is factoring in the total experience you might get, such as how much high-speed data you get and what’s included in the sticker price.
Perks
Perks are add-ons beyond the core components of wireless service (talk, text and data). This could range from bundling in or discounting on streaming services to extra hotspot data or the ability to use your phone internationally.
We factor all this into our picks, evaluating the options and making clear who we think each choice is best for.
Read more: Best Streaming Service Deals
Unlimited phone plan FAQs
Technologies
The Apple Watch Series 11 Could Share the Stage at Next Week’s Event
The Series 11 will likely headline, but rumors and iOS clues point to additional models joining the lineup at Apple’s September 9 launch event.
All eyes are on Apple’s September 9 «Awe Dropping» event, where a fresh batch of Apple Watches is expected to take center stage alongside the new iPhone 17 lineup. While the Series 11 will almost certainly headline, Apple may have already tipped its hand on the next Ultra. Imagery found in the iOS 26 public beta (first spotted by MacRumors ) shows display specs that don’t match any current model, and the two-year update cycle only strengthens the case that the rugged Apple Watch Ultra 3 is on the horizon.
With the clues stacking up, here’s a look at everything we know, suspect and can reasonably expect from Apple’s 2025 smartwatch lineup.
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How many Apple Watches will we get?
Based on the usual update cycle and now the latest clues in iOS 26, we’re at least getting a flagship (Series 11) and an Apple Watch Ultra 3 as revealed by a reference in Watch OS 26. Also likely is the possibility of getting a next-gen SE model, according to a report from Bloomberg’s Apple analyst Mark Gurman. The Apple Watch Ultra and the cheaper SE line haven’t exactly followed a predictable upgrade cycle but last year’s absence could prove a strong clue that 2025 could be the year that we get all three again.
According to Gurman, the new Ultra and Series 11 are mostly expected to look the same, while the SE could get a refreshed exterior. The Ultra could also get satellite connectivity and 5G RedCap network access that would bring even the most remote adventures «on the grid.»
Apple Watch Series 11 price and availability
Traditionally, new models go on sale anywhere from a few days to a couple of weeks after the keynote. This year, that could mean preorders opening on Friday, Sept. 12, with availability starting the following Friday, Sept. 19. That said, recent years have seen delays because of production issues and it’s still unclear how newly imposed tariffs might affect the launch timing and pricing in 2025. For context: the Series 10 starts at $399 for the base model, while the Ultra 2 comes in at $799. The other question is what the most expensive variant will be — solid gold, diamond-encrusted Hermès, anyone?
Apple Watch Series 11 design
The Series 11 is expected to keep the slim, flat-edged design introduced on the Series 10 (42mm and 46mm), but Apple’s new Corning partnership means all of the glass protecting the display will be made in the US. Not only does the news make for a great marketing bullet; it could also hint at improved durability, sustainability benefits and, potentially, faster repair turnarounds if replacement glass is sourced domestically.
If the leaked iOS 26 imagery holds true, the Ultra 3 will also have a similar design and slightly larger screen with a 422×514-pixel resolution (up from the Ultra 2’s 410×502 pixels). This could be achieved by slimming down the bezels while keeping the same overall case size, in keeping with Apple’s tradition of maximizing screen real estate without making the already-large Ultra any bulkier.
According to MacRumors, the Apple Watch could also get a more energy-efficient screen, maybe an improved LTPO display with higher resolution and better brightness, which, on paper, could help improve the battery life. This could be reserved for the higher-end Ultra 3, which will likely otherwise keep its original design.
Meanwhile the more affordable SE could see a more extensive design overhaul; it would keep the body of the Series 8 and, according to Gurman, get several upgrades from the Series 10, like an always-on display.
Apple Watch Series 11 processor
Apple typically bumps up the processor with every new smartwatch, so we should see an Apple S11 chip this time around for at least the Series 11 and Ultra 3. The Ultra 3 is also rumored to get satellite connectivity and 5G support, but according to Gurman, these features likely won’t make it to the Series 11. Considering last gen’s upgrade cycle, my personal bet would also be on the SE getting a processor bump up to the S9 chip, currently found in the Ultra 2 and the Apple Watch Series 9.
Apple Watch Series 11 battery
If there’s one thing on everyone’s wishlist, it’s better battery life. The Series 10 introduced faster charging — 0% to 80% in just 30 minutes compared with 90 minutes on previous models — but there’s room for improvement in battery capacity itself.
While there aren’t any rumors indicating that new Apple Watches will get a longer battery life, I truly hope Apple addresses the battery because its smartwatches are falling behind. Some Android models use dual chipsets to divide tasks and optimize battery life. I’d like to see Apple adopt a similar strategy and finally push battery life to two full days on a single charge for regular models. I hope the Ultra, which currently gets a full 72 hours on a charge, gets the faster charging of the Series 10 and pushes its battery life limits beyond three days.
Apple Watch health and fitness upgrades
There’s been a persistent rumor about blood pressure tracking finally making its way to the Apple Watch, but it’s unclear when it will be ready. According to a March report from Gurman, Apple has already been testing the feature in its smartwatch but has run into problems. Other wearables health companies like Omron and Med-Watch have proven it’s possible to measure blood pressure from the wrist, but adding this feature would likely require new sensors and a bulkier design. It would also be less precise than dedicated health devices like Omron’s and measure baseline metrics like the Galaxy Watch 7 and Ultra (which isn’t supported on Samsung watches in the US).
Blood pressure and glucose monitoring have also been thrown in the mix but the latter might not be fully baked for this cycle, according to Gurman.
A WatchOS glow-up on the Series 11
Apple also gave us a preview of the new interface for the Apple Watch with WatchOS 26 at its developers conference in June. The new UI update includes a new «Liquid Glass» display with glassy, transparent design language that mimics the one seen in visionOS.
The redesign features clear overlays for icons and notifications, resulting in a more uniform look and feel across Apple’s ecosystem. Google made a similar move with its redesigned UI, Material 3 Expressive, for Android phones and smartwatches with Wear OS 6.
Want a full breakdown of everything Apple announced, including the new iOS 26 and its eye-catching Liquid Glass design? Here’s everything you missed at WWDC 2025.
Health and fitness coaching
WatchOS 26 also introduced an AI-powered Workout Buddy to the Apple Watch, offering encouragement and real-time feedback during specific workouts. Most of the heavy lifting will happen on the iPhone, meaning the feature requires pairing the watch with a newer Apple Intelligence-enabled iPhone. The Series 11 (and Ultra 3) could push this further by leveraging their more powerful chipset.
This could include coaching that goes beyond just the workout app, potentially debuting on the Series 11 and then also rolling out to compatible Apple Watches. According to Gurman, Apple has been working on a major Health app revamp, code-named Project Mulberry, that would bring AI recommendations and actionable health and fitness insights to users. The new «Health Plus» app would likely arrive as part of an iOS 19 update, working in tandem with WatchOS 11 to gather and process data.
Health coaching is something other competitors, like Garmin and Fitbit, offer through their platforms via premium (paid) subscriptions. It’s not clear whether Apple would charge extra for these features, or if they’d be baked into the standard Health app at no additional cost.
Additional future Apple Watch surprises
There’s another rumor floating around that the Apple Watch could get a camera — not for selfies, but for AI-based image recognition. With the release of Apple Intelligence, Apple introduced a visual search tool on the iPhone that uses the camera to provide relevant information about objects and places.
According to a report by Gurman, Apple is exploring this option, and even if the company decides to move forward with the technology, it likely wouldn’t make its way to the Apple Watch until the 2027 models. While it’s not expected for this launch, it could hint what kind of AI integration will arrive with WatchOS 12. By contrast, WatchOS 11 lacks any Apple Intelligence features.
An even further-fetched clue hints at a foldable Apple Watch with two cameras. A recent Apple patent, first uncovered by Patently Apple, and published by the US Patent and Trademark Office in March, details an Apple Watch design featuring a foldable screen and another with a dual-screen display that either folds or slides out. The additional screens could give the Apple Watch more real estate to expand its functionality and make it less reliant on the iPhone. The same patent also points to the possibility of two cameras on this dual-screened watch for either AI processing or video calls. Apple often files patents well before any related technology appears in an actual product, so even if this concept does live to see the light of day, we’re not expecting it to make its public debut anytime soon.
Technologies
Major Amazon Prime Benefit Faces Crackdown Next Month
Amazon plans to end its Prime Invitee program soon. Here’s how this could affect your deliveries.
If you’re using a friend or family member’s free Prime shipping and you don’t live in the same household, you might need to pay another monthly cost. According to Amazon’s updated customer service page, first reported by The Verge, the retail giant is ending its Prime Invitee benefit-sharing program on Oct. 1.
Amazon isn’t the first company to prevent membership sharing between family and friends. The e-commerce giant is just the latest to follow Netflix’s account-sharing crackdown. We also saw it done with Disney-Plus last year. While it’s unclear whether this change will work for Amazon, Netflix gained over 200,000 subscribers following its policy change.
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Amazon’s Prime Invitee program is being replaced by Amazon Family, which includes many of the same benefits. However, Amazon Family only works for up to two adults and four children living in the same «primary residential address» — a shared home. While you’ll still be able to use free shipping to send gifts elsewhere, your Prime Invitees will no longer be able to use the perk.
Read more: More Than Just Free Shipping: Here Are 19 Underrated Amazon Prime Perks
What this means for you
If you’re the beneficiary of someone else’s Prime Invitee benefits, you have one more month to take advantage of the current program before the changes take effect.
Starting in October, you’ll have to get your own Amazon Prime subscription in order to benefit from the company’s free shipping program. First-time subscribers get a year of Prime membership for $15, but you’ll be stuck shelling out $15 a month to maintain your subscription thereafter.
Read more: Your Free Pass to Prime Day Deals (No Membership Required)
Why is Amazon ending the Prime Invitee program?
This move follows shortly after Reuters reported that Amazon’s Prime account signups slowed down recently despite an extended July Prime Day event. While the company reported blowout sales numbers, new Prime subscriptions didn’t meet internal expectations. In the US, they fell short of last year’s signup metrics.
According to Reuters, Amazon registered 5.4 million US signups over the 21-day run-up to the Prime Day event, around 116,000 fewer than during the same period in 2024, and 106,000 below the company’s own goal, a roughly 2% decline in both metrics.
By forcing separate households to have their own subscriptions, Amazon could be looking to attract more Prime accounts after previously failing to do so.
The new Amazon Family program (previously known as Amazon Household) offers Prime benefits to up to two adults and four children in a single home, including free shipping, Prime Video, Prime Reading, Amazon Music and more. The subscription also includes benefits for certain third-party companies, such as GrubHub.
Technologies
Premiere Pro for Free: How Adobe’s New iPhone App Will Let You Edit Videos at No Cost
Adobe Premiere users will only have to pay for extra AI credits and cloud storage.
Thanks to social media apps like TikTok and Instagram, everyone is an video editor these days. And soon you won’t have to sit down at a laptop to use one of the most popular video editors on the market.
Adobe announced on Thursday that it is releasing a new video editing iPhone app named Premiere on Sept. 30. You can preorder the app now in the Apple App Store, with an Android app currently in development.
The iOS app should feel familiar to Premiere users, with its multitrack timeline and preview screen. The app can be used for all your usual video editing: trimming clips, overlaying audio and adding synchronized captions. You can also use Adobe’s new voice-to-sound effects tool and record voiceovers.
Premiere should be a big upgrade for Adobe users who have only used Premiere Rush, a barebones version of its video editor. As more content creators become mobile-first, Adobe is hoping to draw them in with revamped mobile apps.
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You should be able to use the Premiere iOS app for free. Adobe says you may need to pay for generative AI credits and additional storage, like through Adobe Creative Cloud, though more pricing info is expected closer to the Sept. 30 launch. This is very different from the desktop app, which starts at $23 per month.
A truly free Premiere mobile app would be a win for content creators, especially for anyone who wants to explore editing in Premiere but doesn’t want to pay for another subscription.
In an era of mobile-first content creators, tech companies have raced to introduce user-friendly mobile editing apps. TikTok creators use the ever-popular CapCut, with Meta adding its own contribution, a new app called Edits. Adobe has long been the industry standard for professional content creation and editing, but its mobile offerings were usually less feature-packed versions of its flagship programs under different names.
That changed this year as Adobe released true mobile versions of Photoshop and Firefly AI. The new Premiere app helps Adobe make a competitive entrance in a crowded market, in addition to giving loyal Adobe users a new way to access their tools on the go.
Adobe has also been focused on integrating generative AI into its software. Premiere Pro got its first-ever AI tool, generative extend, which uses AI to add a few extra seconds to clips you upload. It’s meant to help smooth transitions between clips, particularly when you might have turned off the recording a smidge too early and need a few extra seconds of film.
AI is a contentious issue among creators, with some voicing concerns over the training and deployment of AI models. Adobe’s Firefly AI has been fully integrated into the new Premiere iOS app, though the company’s AI guidelines state that it never trains on customer data and that its AI-generated content is commercially safe.
For more, check out what to know about the iOS and Android Photoshop apps and good alternatives to CapCut.
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