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Amazon’s Rival to Starlink Satellite Internet Is Ready for Its First Big Rocket Launch

Project Kuiper will take a major step forward next week with its first full-scale satellite launch.

Amazon on Thursday set a launch date to send 27 low-Earth orbit satellites into space as part of Project Kuiper: Wednesday, April 9, at 12 p.m. ET. 

The launch will be a big step forward for the project, which Amazon launched with promises of a $10 billion investment in 2019. Now the company is poised to enter the race to provide satellite internet service, a space currently dominated by SpaceX’s Starlink, which has about 7,000 satellites. Amazon’s plans call for 3,200 satellites to be deployed over 80 launches. The company intends to provide internet service with this technology later this year.

The launch mission, «KA-01» or Kuiper Atlas 1, will be on a United Launch Alliance Atlas V rocket and will take place at Cape Canaveral Space Force Station, Amazon said. The company set up a mission page for updates on the launch and plans to livestream the takeoff. 

Competition may bring more widespread internet service

The literal space race, which includes Starlink, Amazon and other companies such as Viasat, Hughesnet, Eutelsat and China’s SpaceSail, could mean more availability of internet service in far-flung and rural areas that have limited broadband options. Though Starlink is the leader in the space, some of these other companies are continuing to launch satellites and working to deploy high-speed internet in more markets such as Brazil. With more players in the market, that could mean faster and cheaper internet in more areas, although whether that actually bears out for consumers remains to be seen.

Mahdi Eslamimehr, executive vice president at Quandary Peak Research and adjunct professor at the Department of Computer Science at USC, said Amazon is well poised to go up against Starlink. «Amazon has made extensive launch agreements with major providers such as United Launch Alliance (ULA), Arianespace, Blue Origin, and even SpaceX itself, positioning Kuiper as a major challenger due to its expansive infrastructure and significant resources.»

He said, «While Starlink currently enjoys clear market leadership, it faces increasing competition from well-capitalized and strategically agile competitors, specifically from China,  suggesting the market will become considerably more competitive in the near future.»

Amazon’s satellite efforts so far, Eslamimehr said, have been promising and successful, at least in the prototype stages. The company has also been testing Amazon Web Services in space. «These developments collectively underscore Amazon’s robust entry into the satellite internet market and reflect positive early momentum in its overall space strategy.»

Beyond how it fares against Starlink and other companies, the Amazon satellite launches are significant in other ways. Eslamimehr said, «Project Kuiper isn’t just about competition; it’s positioned as a critical step toward closing the global digital divide, promising to deliver high-speed internet to underserved communities worldwide.»

Correction, April 4: An earlier version of this story misspelled the name of the USC professor and Quandary Peak Research exec. His name is Mahdi Eslamimehr.

Technologies

Anker Products on Amazon Are Reportedly 18% More Expensive as Tariffs Ramp Up

A product research company tracked 127 Anker products and found a jump in pricing on the retail giant’s site.

Shoppers on Amazon looking for products from the portable gadgets maker Anker are already seeing the effects of US tariffs against China, with an 18% average increase across 127 products since April 3, according to the Reuters news agency.

Reuters was citing information from the product research company SmartScout, which tracked pricing on the retailer for the products, which are manufactured in China. The 127 products account for about one-fifth of Anker’s products on Amazon, Reuters said.

Anker did not immediately respond to a request for comment.

Consumers are being advised to shop carefully for products that are manufactured in or include components from countries affected by tariffs imposed by the Trump administration, ranging from smartphones to vehicles to cameras and TVs. The US is currently holding China, where many electronics are made, to a 145% tariff rate. China has retaliated with 125% tariffs on US goods sold in China. 

Is now the time to buy?

Consumers who are planning to make purchases this year need to avoid panic buying and plan ahead to time their purchases, said Stephanie Carls, a retail analyst with the discount-finding service RetailMeNot and video host for Ziff Davis Shopping.

A barrage of news about tariffs is causing lots of uncertainty for buyers.

«This week in general, it’s been kind of wild,» she said. «Are we doing (tariffs) or are we not doing them?»

Carls said, «I think it’s really making people sit and almost like wonder ‘what do I need to prepare myself for?’ As the tariffs are rolling out, these prices are then rising behind the scenes and shoppers are having to then be much smarter and I think savvier.»

Outside of Black Friday, the best time for heavy discounts on items such as electronics tends to be during back-to-school season and, for products like Anker’s, during Amazon’s Prime Day events. The next one is expected to be in July, and Carls said it will be interesting to see if discounts will be as high as they’ve been during previous shopping events.

She suggests checking out sites such as CamelCamelCamel to track historical pricing for items on Amazon. Stacking savings with credit cards or sites that offer cashback on top of sales prices and promo codes, if they’re available, can help offset price increases, she said. 

«Smart shoppers are watching these trends and then they’re shopping accordingly,» Carls said. «So we’re in a window where planning ahead can really help your wallet. And I think that that’s just going to be a situation where you have start paying attention to that timing mixed with those different sale events that are happening.»

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Technologies

Load Faster and Crash Less with Marvel Rival’s New Experimental Feature

The new performance setting lets you spend less time compiling shaders and more time bringing the beatdown on some baddies in Marvel’s hero shooter.

The Hellfire Gala isn’t the only reason for Marvel Rivals PC players to party in Season 2. The hit hero shooter just got a new experimental performance setting that aims to speed up load times and prevent crashes.

PC players have been plagued with issues since the release of Marvel Rivals. Even with adequate memory and beefy GPUs, the game’s performance has been shaky for many players. The new mode aims to solve these issues, especially for any players who have 16GB of RAM or less installed in their rig.

Toggling Switch Shader Compilation Mode will ensure that the game only goes through the shader compilation on the first startup after a new patch or graphics driver update, rather than every time you launch the game.

The developers also have optimized the game’s memory usage, cutting down on severe frames per second drops, visual stutters and crashes caused by memory shortages.

Here’s how you can turn on the new Switch Shader Compilation Mode and optimize your Marvel Rivals performance.

How do I turn on Switch Shader Compilation Mode for Marvel Rivals?

You don’t actually turn on the new performance setting from the in-game settings menu. Because Switch Shader Compilation Mode affects load times, you need to toggle this option within the Marvel Rivals launcher before you start the game.

The Switch Shader Compilation Mode setting appears in a long rectangular box directly to the left of the «Launch» button. To turn on the mode, simply check the box on the left side of the rectangle and run the game.

Known bugs that can occur with the Switch Shader Compilation Mode

This new performance feature was released in an experimental state, which means you might run into some bugs. None of these are game-breaking, nor are they permanent, so you don’t have to worry about running Marvel Rivals with this option toggled.

When Switch Shader Compilation Mode is turned on, some textures may render abnormally at the beginning of a match but will return to their normal state after several frames.

As these textures properly load, you may also experience momentary stutters before the game once again settles into a continuous picture. Both of these bugs are supposed to last for only a few frames at the start of each match, well before players step outside of the spawn doors.

A heads-up for those using older silicon: On systems with lower end CPUs (those with six or fewer threads), enabling Switch Shader Compilation Mode alongside AMD FSR3 Frame Generation could potentially create stutters that will last throughout a match.

This doesn’t mean players with less powerful CPUs can’t use Switch Shader Compilation Mode but it does mean that they should disable AMD FSR3 Frame Generation while they do so. It’s unclear whether there will be a fix for this bug — but development will continue on this experimental performance feature nonetheless.

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Technologies

Katy Perry Blasts to Space With Blue Origin Monday: How to Watch

Music icon Katy Perry and an all-female crew are set to launch on a Blue Origin New Shepard spacecraft on April 14.

Pop star Katy Perry may need to update the lyrics to her hit song Firework to «Baby, you’re an astronaut.» On Monday, Perry is set to become one of the latest celebrities to visit space. Author and former journalist Lauren Sanchez is also part of Blue Origin’s NS-31 mission. Sanchez is the fiancé of Jeff Bezos, founder of Amazon and Blue Origin. 

NASA rocket scientist Aisha Bowe, bioastronautics research scientist Amanda Nguyễn, film producer Kerianne Flynn and CBS host Gayle King (Oprah Winfrey’s bestie) fill out the roster for the all-female crew. 

This will be the first all-female spaceflight since Soviet cosmonaut Valentina Tereshkova’s historic solo spaceflight in 1963. Tereshkova was the first woman in space.

How to watch Katy Perry go to space

The New Shepard spacecraft will launch from West Texas. The launch window opens at 8:30 am CT on Monday, April 14. Blue Origin’s live coverage kicks off at 7 am on Youtube and on X.

Does New Shepard reach space?

There’s an ongoing debate about what represents space. For example, everyone agrees the International Space Station is in space but commercial rocket rides like what Blue Origin operates fall into a gray zone. One benchmark is the Karman line, an imagined line 62 miles above the Earth’s surface.

NASA recognizes «there’s really no clear boundary between where Earth’s atmosphere ends and outer space begins,» but says most scientists recognize the Karman line as the transition point to space. So unless you want to get into a nitpicky argument, Perry and the rest of the crew will be making a brief visit to space.

The crew will experience weightlessness after the spacecraft passes the Karman line. The return trip involves a parachute-assisted landing.

This will be the 11th human flight for the New Shepard program. Blue Origin has already flown 52 people into space, including Star Trek’s William Shatner, Good Morning America host Michael Strahan and Bezos.

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