Technologies
70% of Gen Z and Millennial Gamers Are Ready to Purchase a Switch 2, CNET Survey Finds
Gen Z gamers spend nearly $700 a year on new games and subscriptions. And they’re looking forward to the new Switch model the most.
The time has finally come for a new Nintendo console. Eight years after the launch of the original Nintendo Switch, the storied gaming company will release details on its highly anticipated successor, the Switch 2, this week.
On Wednesday, April 2, Nintendo will unveil its hybrid gaming console, which can be handheld or connected to a TV. The original Switch gained popularity with different variations, including the Switch Lite and the OLED model. Further, Nintendo remains the only place gamers can enjoy beloved franchises like Mario, Zelda and Animal Crossing.
The gaming world has evolved since the first Switch hit the scene. Nowadays, 4K graphics, virtual reality, streaming, game subscriptions and social play are increasingly important to many gamers. The new Switch has the opportunity to catch up to the technology of competitors like the Xbox Series X and Sony PlayStation 5 while maintaining a family-friendly, portable format that’s more accessible to everyone. Gamers everywhere are excited about what Nintendo will reveal next.
A new CNET survey finds that over half of US gaming adults (58%) are interested in buying the Switch 2 but are considering a few factors ahead of the launch. By the numbers, 27% are looking for an affordable price tag, while others hope new games for the Nintendo franchise and improved technology will meet their expectations.
And after years of waiting, loyal Nintendo gamers are ready for a new and improved system — and to pass down the older one. However, the big question is, will the Switch 2 deliver?
Here’s what CNET’s latest gaming survey found and the big Nintendo moments our gaming editors say you don’t want to miss.
Gen Z hopes the Switch will bring better games and performance
CNET found that 70% of Gen Z gamers and 71% of millennials who identify as such are interested in the upcoming Switch model. What’s most interesting is Gen Z’s hopes for the new console and how they view gaming.
Nearly one in four (23%) of Gen Z respondents are looking forward to new games for Nintendo franchises, while 30% are looking forward to improved technology such as a bigger screen and better graphics. Above all, the top factor for deciding whether or not to buy the Switch was an affordable price (31%). CNET Editor-at-Large Scott Stein, who writes about gaming devices among other things, wasn’t shocked by any of this.
«It definitely sounds like those results favor the Switch 2’s existence,» said Stein.
Here’s a closer look at the factors Gen Z gamers and US gaming adults overall consider when deciding to upgrade to the Switch 2 and what experts think about the data.
Read more: Nintendo Switch 2 Preorder and Release Date Leaked by Retailer
The no.1 factor is the console price
Compared to other gaming consoles, Nintendo hasn’t been the most expensive on the market, which makes it a budget-friendly gaming option for some compared to a $500 Xbox Series X. Stein predicts that the Switch 2 will cost less — around $400, which Gen Zers may be a lot more willing to pay if they don’t want to spend as much on a console. In comparison, when the first Switch was released, it cost $300.
«Gen Z knows the tech landscape and doesn’t want to pay a lot,» said Stein. «The Switch 2 could make a play for a middle ground.»
Stein also pointed out that if Gen Zers love the usual Nintendo games, they’ll likely buy the newer Switch model. However, it could depend on how much support big-name publishers give the Switch 2 for popular games that could make the new console worth the sticker price for them.
It’s all about the Switch’s performance and unique features, too
As one of the youngest gaming generations, Gen Z hopes that Nintendo will deliver higher-resolution graphics with the upcoming release, which could meet Gen Z’s expectations — like we see with PlayStation and Xbox. Since this generation was much younger when the first Nintendo Switch was first released, Stein said this is the first time they can weigh in on the Nintendo franchise’s graphics and capabilities.
Beyond graphics, Gen Z is also looking at what makes the Switch stand out.
For example, Nintendo has teased the possibility of using the Switch’s Joy-Con as a mouse. That might not move the needle for making the purchase, but Gen Z is looking for something different and will make the purchase worthwhile, said David Lumb, a senior reporter at CNET.
They’re spending more on gaming, but intentionally
Even though the younger generation is weighing the console price, let’s not forget about the no. 1 factor for the younger generation considering the Switch 2: the availability of games. «Gen Z, with its disposable income, is choosing to focus on a couple of games and going a little bit on that, rather than having a broader [array] of games, especially if their socialization is based on those one or two games,» said Lumb.
Lumb also said there’s a chance Gen Z will initially wait to see if more games come out to justify the price of the Switch 2, especially since they already have forever games they’re socially playing with friends.
Yet this generation spends the most on subscriptions and gaming.
Gen Z spends an average of $56 per month on subscriptions and/or new games, compared to US gaming adults as a whole, spending an average of $35 per month. That’s an additional $252 per year for the youngest surveyed generation.
Beyond buying new games and paying for subscriptions, there’s a chance this monthly amount could be spent on in-game purchases for games that Gen Z gamers may only buy once a year. However, they could spend the monthly amount on customization, upgrades and other in-game purchases, said Lumb. For example, think about in-game cosmetics and items you can purchase in Fortnight.
Read more: Nintendo Switch 2: Release Date Rumors, Everything We Know So Far
Why the Switch 2 is gaining traction for US gamers
More than half (58%) of US adults that game want to buy the Nintendo Switch 2. The big question is why.
For loyal Switch gamers, the format and games are fun, and gamers are ready for the next iteration of it, Lumb said.
«I think it’s just people are excited to see the next version of this, but I also think it’s excitement, not a guarantee people are going to buy it,» Lumb said. For US adults, here’s what would persuade them to buy the new Switch.
The big Switch moments our editors and gamers are hoping for
Lumb and Stein said we shouldn’t plan on any major changes for the Switch 2. While Wednesday’s Nintendo Direct will tell us more, here are a few possibilities that gamers and our experts are looking forward to based on survey findings.
Better performance to lure popular games
Aside from the price of the console, the two biggest factors for buying the Switch are improved technology and game availability. However, to have both, big-name popular games need better performance to offer more than Nintendo’s usual titles.
Nintendo hasn’t been focused on performance like Xbox and PlayStation — which perform similarly to a personal computer, said Lumb. Instead, it has focused on offering unique games.
«Nintendo is really going for style over the latest and greatest, which is fun. However, the original Switch suffered in terms of porting top-end games,» said Lumb. «So hopefully, we will see a performance boost to at least be able to get a decent amount of these leading games.»
A new Nintendo subscription plan
Currently, Nintendo offers Nintendo Switch Online, which allows cloud data storage, online gameplay and a library of Nintendo games. Our editors are eager to see if Nintendo’s big announcement will include changes to the existing subscription to offer more to gamers.
Stein wonders if Nintendo will do a fun subscription for the Switch 2, and whether or not the special offers will be available to all Switch owners. For example, there’s the possibility of a subscription tier that includes Switch games and special offerings for a certain amount more per month. Think about playing the new Mario Kart for free with the subscription.
But it all depends on Nintendo’s proposition for the Switch 2 and whether it’s planning any subscription changes with the new release. And the big question is, would the offers only be for the Switch 2 or all Switch users?
Special features and upgraded technology
So far, specs rumored for the Switch 2 include an 8-inch LCD screen, an eight-core Arm Cortex A78C CPU and a 5-watt draw for battery life.
Occasionally, Nintendo has a way of impressing us technologically, which could be interesting with the upcoming console release. «It’s funny because we always write off Nintendo as not being about graphics or necessarily about tech, but they do have moments that they push the envelope on tech,» said Stein.
There’s also a chance for artificial intelligence upscaling and an Nvidia processor. But one of the features Stein is hopeful for is the Switch 2 being backward compatible. That means your older Switch games will be compatible with later Switch models and the Switch 2.
«I would totally expect that Nintendo hedges its bets in a clever way so that people who don’t want to spring the money right now won’t feel totally left out,» said Stein.
Stein said that would be welcome news for loyal Nintendo customers, who may consider buying the newer model later on. And when they do, they’d already have a library of games since the Switch 2 would be backward compatible.
Methodology
All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,369 adults, of which 1,290 were gamers. Fieldwork was undertaken between March 19 and 25, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18 and over).
Technologies
Google’s Pixel 10A Is Coming to Japan With an Exclusive Blue Edition and Special Wallpaper
This model comes with creatively designed stickers and a special look for Pixel’s 10th anniversary.
Don’t be blue: Google is releasing an Isai blue edition of the Pixel 10A to celebrate the Android phone line’s 10th anniversary, setting it apart with its own sticker set, specialized wallpaper and custom icons. But it’ll only be available in Japan.
Announced Tuesday on the Google Japan blog, the Isai blue Pixel 10A has a dark blue look and includes bonus decorations designed in collaboration with Japan’s Heralbony art company. These include an exclusive bumper case and stickers for customization.
This edition of the Pixel 10A will arrive in Japan on May 20, following the April 14 release of the Pixel 10A in its original colors of lavender, berry, fog and obsidian. The Isai blue model costs 94,900 yen, which roughly translates to $595, and includes 256GB of storage.
This makes it slightly less expensive than the US model’s 256GB edition, but it comes with a number of fun extras at no additional cost.
Google’s creation of a country-specific model for Japan may also reflect strong sales in that market. In 2023, the IDC analytics firm (via 9to5Google) reported that the Pixel 7 series accounted for 10.7% of the country’s market share, a 527% increase from 2022.
Technologies
Can’t Wait for New Emoji? Here’s How to Create Your Own on iPhone
Apple Intelligence-enabled iPhones can create custom emoji in a few easy steps.
Apple brought new emoji to all iPhones when the company released iOS 26.4 on March 24. The new emoji include «» orca, «» distorted face and «» hairy creature — or as we might normally call it, Sasquatch. According to Emojipedia, there are 3,953 emoji with more on the way, including a pickle. But there’s no emoji for a dog wearing pajamas, a plate with burgers and fries and many other things. But if you have Genmoji on your iPhone you can create these emoji and many more.
Apple released iOS 18.2 in 2024 and the company introduced its own emoji generator, called Genmoji, to Apple Intelligence-capable iPhones at that time. The Unicode Standard, a universal character encoding standard, is responsible for creating new emoji, and approved emoji are added to all devices once a year. With Genmoji, you don’t have to wait for new emoji to appear on your iPhone each year. You can just create them as you need them.
Read on to learn how to use Genmoji on iPhone to create your own custom emoji. Just note that only iPhones with Apple Intelligence, like the iPhone 17 lineup, can use Genmoji at this time.
Note: The new emoji may not display correctly for Apple users whose devices aren’t on a 26.4 software version.
How to make custom emoji
1. Open Messages and go into a chat.
2. Tap the plus (+) button next to your text box.
3. Tap Genmoji.
You can then type a description of an emoji into the text box near the bottom of your screen and tap the check mark on your keyboard to enter that description into Genmoji. You can also tap different suggestions and themes that are right above the text box. And with iOS 26 or later, you can also combine and use emoji to create others rather than describing a new emoji or using suggestions.
Your iPhone will generate a series of new emoji for you to pick from according to your description, and you can swipe through these new emoji. When you find the one you want, tap Add in the top right corner of your screen and the new emoji will be available to use as an emoji, tapback or a sticker. Now you don’t have to wait for the Unicode Standard to propose, create and bring new emoji to devices.
For more iOS news, here’s what to know about iOS 26.4 and iOS 26.3. You can also check out our iOS 26 cheat sheet for other tips and tricks.
Technologies
Save Over 20% on This Handy 10,000-mAh Anker Nano Power Bank
Keep your devices charged on the go with this Anker Nano power bank, now down to just $46.
We’ve just spotted the Anker Nano 45-watt portable power bank for just $46 at Amazon right now. This saves you $14 — a 23% discount on its list price. Though it’s $6 more than the lowest-ever price we saw during Black Friday, it’s still a solid discount when you take the rising cost of tech accessories into account. It also matches the lowest price we’ve seen in 2026. It comes in four colors: black, green, pink and white. They’re all on sale for the same price.
This Anker Nano portable charger weighs approximately 8.2 ounces and measures a compact 3.21×1.99×1.42 inches. Despite its small size, it has a retractable cable and supports fast charging in compatible Apple, Samsung, Google Pixel and other smartphones. It also has a large 10,000-mAh capacity and a smart display so you always know how much juice is left in your power bank.
The Nano can charge an iPhone 17 to up to 50% battery in an estimated 20 minutes, and is powerful enough to charge tablets and laptops. Need to charge your devices while charging your power bank? You can do so safely thanks to pass-through charging so you’ll never have to go without battery life.
We’ve also compiled a list of the best power banks for iPhones and for Android, in case this deal isn’t quite a fit for you.
Why this deal matters
If you travel, have a long commute time or are otherwise always on the go, a portable charger can help you keep your devices fully powered. This 45-watt Anker Nano power bank is compact, includes a loop that lets you keep track of it easily and has a built-in cable so you don’t have to keep up with extra cords. Amazon’s $14 discount makes this a solid deal for anyone looking for a compact power bank.
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