Technologies

Why Apple Is Content With the Blue Bubble Divide in iMessage

Apple’s iMessage continues to reserve encryption and other features for iPhones to the detriment of all mobile phone users.

Javed Uddin’s future was riding on a single emoji.

In 2016, Uddin, a small business owner in Houston, had been single for the past year. A friend introduced him to Maryam Baloch, an office manager and makeup artist in Chicago. The two began messaging.

However, the pair realized they were running into miscommunication problems. Uddin, using an Android-powered LG Nexus 5X, was receiving incorrect emojis from Maryam’s iPhone 6. This was likely due to phone manufacturers each using their own emoji designs, with different-looking emojis for the same expression.

Regardless of the cause, the blame fell on Uddin for not having an iPhone, where his messages would come in via green bubbles. This was because in 2011 Apple introduced iMessage, an instant messaging service that allows for richer forms of communication than plain old SMS. When two iPhones communicate with one another, it comes in via blue bubbles, includes typing indicators and has since grown to include sharing media, games and even money. At the time it was a rival to BlackBerry’s similar BBM messenger, and grew as Apple’s iPhone gained popularity.

Twelve years later, the differentiating green bubbles persist.

The messaging situation between Uddin and Baloch got so bad that she began screenshotting emojis to ensure feelings she conveyed were coming through correctly. This prompted Uddin to switch to an iPhone as quickly as he could.

«In order for things to land — in order for me to make a good impression — I really need to make sure my texting game is on point,» said Uddin. «Like, I really, really wanted this to work.»

Apple’s messaging divide is affecting how people interact. Not only that, text communications between iPhone and Android devices become a subpar experience, with both users being downgraded to SMS, a much older texting protocol, losing features like in-line reactions, thread responses and text edits. Photos and videos also come in heavily compressed. While many other cross-platform texting apps like WhatsApp and Signal fill the gap, the standard texting app that ships on any phone is often the place where people text each other the most.

The fault of that out-of-date experience is often placed on Android users, although it’s an experience of Apple’s making. This blame can take the form of prejudgments about a person’s income, personality and overall social status, which can sometimes lead to bullying and added pressures to switch.

The mobile phone industry is quickly switching from SMS to RCS, an upgraded messaging standard that can support more modern features like those seen in iMessage and other contemporary texting apps. It’s estimated that nearly half the globe will be using RCS by 2026, according to a report from Juniper Research, as the texting standard is included on any Android phone that runs the Google Messages app. While it took years, all three US major carriers also have pledged to support the RCS standard.

But Apple refuses to support it. During the Code conference last year, CEO Tim Cook said iPhone users hadn’t been asking for RCS adoption and told a mildly disgruntled attendee to «Buy your mom an iPhone.»

Apple didn’t reply to requests for comment.

Excluding others feels good

As inconvenient as it is for iPhone users to have to deal with green bubbles in group chats, for Apple, exclusivity is part of the draw.

«We’re constantly creating insiders and outsiders using different cues,» said Jason Farman, a professor of American studies at the University of Maryland. In this case, it’s extending to the technology we use. «Creating us-them divides, that’s human nature.»

Before the Industrial Revolution, people didn’t care too much if a tool was new or old, as long as it worked, Farman said. After Ford released its Model T in 1908, it maintained the same general design and black color for nearly two decades of production. But General Motors began introducing annual revisions in the 1920s, with new colors and design tweaks as a means of differentiation and it changed how consumers viewed products beyond absolute utility and as something iterative.

«Whenever that car pulled up next to a Model T, or even the model year before that, instantly it marked old and new, and we began to assign value judgments to those,» Farman said.

Products soon became a way to communicate our personalities and values. Owning a Jeep, for example, can indicate to someone that you’re an adventurous, outdoorsy type. That relationship marked a major departure from how identities were defined in past generations.

«Our identity was pretty much given to us,» said Aaron Ahuvia, a professor of marketing at the University of Michigan-Dearborn. In the past, our identities were defined by the family we were born into, Ahuvia said. Our family’s religion and social class ultimately determined our career trajectory and marital prospects. In stark contrast, people today have more control over their identities.

«Everything is totally up for grabs,» said Ahuvia. «The good news is that it gives people a lot of freedom, and it’s really genuinely a good thing that people have the freedom to become the person they want to be. But the bad news is that you become obsessed with your identity and creating and forming it.»

Sociologists call this nonstop work to shape and present our identities the «project of the self.»

Products and brands are one of the easiest ways to do that, Ahuvia said, especially in a consumerist and capitalist culture. Considering that phones are central to communication, the type of phone we use has become fundamental to signaling who we are and what groups we belong to.

An American problem

Apple’s unwillingness to adopt RCS, which has bifurcated the messaging environment, is largely an American phenomenon. In other parts of the world, third-party messaging services are the standard over SMS.

WhatsApp, which doesn’t support SMS or RCS, is by far the world’s most popular third-party messaging service. With 2.8 billion monthly active users worldwide and 138 billion messages sent each day, its ubiquity and cross-platform compatibility make it an easy way to communicate and send secure messages to anyone.

But SMS texting is still considered the preferred way to communicate for Americans, with 2 trillion text messages sent in 2021, helping Apple maintain its hold over messaging in America. By making iMessage the default messaging service on iPhone, and by being unwilling to adopt RCS, Apple has forced Americans into a divided system.

Apple’s stance is anathema to how people tend to view the internet, as an open system where ideas can flow freely. According to a 2022 University of Maryland poll, 73% of Americans support net neutrality — the idea that everyone’s internet access should be equal and that some sites shouldn’t get priority over others.

«People expect an egalitarian environment, even if that’s never what the developers or the manufacturers or even the legislators have promised,» said André Brock, associate professor of literature, media and communications at Georgia Tech. «They believe that because they know the internet is a series of servers that can transmit messages without discrimination around the world, that their software and hardware experiences should be the same»

The wireless industry was trying to solve the SMS problem before iMessage fragmented messaging. RCS was first developed in 2007 and began deployment a few years later. Google announced it was building RCS support into Android in 2016, but it wasn’t until 2019 that it began widely rolling it out. It also took Google years to get the carriers onboard, and they almost attempted to make their own take on RCS messaging in 2019 — but that effort was abandoned in 2021 with the carriers instead supporting Google’s effort.

By contrast, iMessage had already launched in 2012, all but sealing BlackBerry Messenger’s fate. And given that it took years for RCS to fully deploy across multiple carriers, Apple was able to grow its service faster since it didn’t need to get other companies to sign on.

In September 2015, Google acquired Jibe Mobile, a company that built systems so that people on different wireless networks could communicate via RCS. Because building RCS infrastructure is expensive, Jibe offered carriers RCS as a service so carriers could embrace it more easily.

RCS is an open specification overseen by the GSMA, an industry group made up of network operators from around the world. Major players like Google, Apple, Samsung and other hardware makers often work closely with the GSMA.

Google has its own RCS servers, which AT&T uses. T-Mobile uses its own servers. So by no means is RCS Google-controlled, but it does supply encryption keys. Apple could integrate RCS into iMessage, using its own servers, but hasn’t made clear publicly what its exact concerns are, though it has expressed to Google that the search giant’s control of servers and its administration of ads via RCS is a barrier to adoption.

Last year, Google had to disable RCS ads in India due to spam from businesses.

«As a participant in the GSMA, Apple is able to bring up their concerns so that we can all work on resolving them together,» said Elmar Weber, Google’s senior director of engineering for Android and business communications and previously Jibe’s chief technology officer.

Although blue versus green bubbles is more of an American problem, it’s something that the Europeans might influence. The European Commission is investigating whether iMessage should be designated a «core» service as defined by the Digital Markets Act. That designation, which Google supports, would require Apple to make iMessage compatible with rival messaging services. Included in this designation is WhatsApp, in which the beta includes support for other texting options.

The cost of exclusion

Apple’s marketing exalts its commitment to security and to protecting privacy. Ads for its devices laud how the company keeps prying eyes away from your online activity. Tim Cook called privacy «one of the most essential battles of our time» and has promised that Apple will «stand up for encryption without backdoors — because we know that if you install a backdoor, anyone can use it.»

But Cook’s position toward privacy and encryption only includes Apple customers communicating with each other. As soon as an iPhone customer texts with an Android customer, the lack of RCS support means there’s no encryption protection.

«Apple not adopting RCS, like the rest of the mobile industry has, degrades the cross-platform messaging experience for everyone,» Weber said. «Adopting RCS means that everyone will get a better and more secure experience regardless of the operating system.»

While the chances of an adversary intercepting SMS messages between an iPhone and Android phone at a coffee shop are small, it’s still a significant risk. Using some inexpensive software, it’s also possible for hackers to intercept SMS messaging chains and break into devices, as demonstrated by Vice. It’s an issue Google pointed out with its latest Get The Message campaign, which calls out the wonky messaging situation between Android and iOS.

«There are certain entities that have the ability to read that information that [we’re] texting about. … Obviously law enforcement, has that ability,» said Gregg Smith, CEO of Technology Advancement Center (TAC), formerly Maryland Innovation Security Institute (MISI). «But it’s really not that difficult to use tools that are relatively easily available to intercept those types of communications.»

And RCS itself isn’t an end-all solution, either. It’s possible for a new standard to be developed with other entities that don’t involve Google so intimately.

Apple’s commitment to privacy isn’t absolute. Google pays Apple billions of dollars to be the default search engine on iPhones, iPads and its Safari web browser, facilitating a Google business that helps the search giant profile users and thereby target ads. Google’s payment for search traffic is central to the US government’s lawsuit that asserts Google illegally maintains a monopoly in online search and ads. Although you can change your default search engine, people seldom do. According to a 2020 Competition and Market Authority report, more than 99% of UK phone users have Google as their default search engine.

Socially, the green bubbles of iMessage can lead to bullying. That can disproportionately hit people who can’t afford expensive Apple devices, even with trade-in deals and refurbished iPhones lowering costs.

«A lot of kids actually get bullied for having Android phones,» Ahuvia said. After speaking with high school students for his research, Ahuvia found the iPhone and Android divide to be troubling, especially for those feeling excluded.

«They’re treated badly. It bothers them when they talk about it. Their emotion is so clear,» said Ahuvia. If he were in Apple’s position, he said, he’d stop practices that increase social torment among teens. «Apple is unfortunately making money off of that.»

The closest indication available of Apple segmenting messaging for profit is from released court filings during the Apple versus Epic Games trial a couple years ago. Craig Federighi, Apple’s senior vice president of software engineering, said, «IMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones.»

Phones shouldn’t define us

Consumers are caught in a messaging divide that Apple could bridge. Deliberately or not, its use of green bubbles pressures people to align with Apple’s business interests without helping the wider population. Messaging bubbles are like Prada bags or Air Jordans, except that mobile phones are critical tools for communication and productivity in a our mobile-first world.

Although the internet’s free flow of information has helped connect us and boost business productivity, private companies have learned to profit from closed systems. Most popular social networks don’t interlink. You can’t join Zoom, Google Meet, Apple FaceTime or Microsoft Teams video conferences from other systems. Instant messaging platforms from two decades ago, like AOL Instant Messenger, Yahoo Messenger and MSN Messenger, never interoperated. Open systems like email and the web are in some ways the exception.

Our technology choices don’t define who we are. Stereotypes might suggest Android owners are more techies and iPhone owners are more fashion-forward. But it’s only one aspect of who we are and, ideally, shouldn’t dictate our friendships any more than whether our employers choose to use Slack or Microsoft Teams.

For Uddin and Baloch, being on iPhones helped their emoji communication breakdown. But both agree that it wouldn’t have prevented them from getting married. And Baloch told Uddin that buying an iPhone was excessive. That’s good news, because Uddin couldn’t keep his eyes off what was happening at team green when Google introduced its first Pixel phone.

«The jump was pretty exciting back into the Google ecosystem,» Uddin said. «So I was like, ‘Hey, I want to go back to Android,’ and, I mean, I already got the girl.»

Technologies

The Future’s Here: Testing Out Gemini’s Live Camera Mode

Gemini Live’s new camera mode feels like the future when it works. I put it through a stress test with my offbeat collectibles.

«I just spotted your scissors on the table, right next to the green package of pistachios. Do you see them?»

Gemini Live’s chatty new camera feature was right. My scissors were exactly where it said they were, and all I did was pass my camera in front of them at some point during a 15-minute live session of me giving the AI chatbot a tour of my apartment. Google’s been rolling out the new camera mode to all Android phones using the Gemini app for free after a two-week exclusive to Pixel 9 (including the new Pixel 9A) and Galaxy S5 smartphones. So, what exactly is this camera mode and how does it work?

When you start a live session with Gemini, you now how have the option to enable a live camera view, where you can talk to the chatbot and ask it about anything the camera sees. Not only can it identify objects, but you can also ask questions about them — and it works pretty well for the most part. In addition, you can share your screen with Gemini so it can identify things you surface on your phone’s display.

When the new camera feature popped up on my phone, I didn’t hesitate to try it out. In one of my longer tests, I turned it on and started walking through my apartment, asking Gemini what it saw. It identified some fruit, ChapStick and a few other everyday items with no problem. I was wowed when it found my scissors.

That’s because I hadn’t mentioned the scissors at all. Gemini had silently identified them somewhere along the way and then recalled the location with precision. It felt so much like the future, I had to do further testing.

My experiment with Gemini Live’s camera feature was following the lead of the demo that Google did last summer when it first showed off these live video AI capabilities. Gemini reminded the person giving the demo where they’d left their glasses, and it seemed too good to be true. But as I discovered, it was very true indeed.

Gemini Live will recognize a whole lot more than household odds and ends. Google says it’ll help you navigate a crowded train station or figure out the filling of a pastry. It can give you deeper information about artwork, like where an object originated and whether it was a limited edition piece.

It’s more than just a souped-up Google Lens. You talk with it, and it talks to you. I didn’t need to speak to Gemini in any particular way — it was as casual as any conversation. Way better than talking with the old Google Assistant that the company is quickly phasing out.

Google also released a new YouTube video for the April 2025 Pixel Drop showcasing the feature, and there’s now a dedicated page on the Google Store for it.

To get started, you can go live with Gemini, enable the camera and start talking. That’s it.

Gemini Live follows on from Google’s Project Astra, first revealed last year as possibly the company’s biggest «we’re in the future» feature, an experimental next step for generative AI capabilities, beyond your simply typing or even speaking prompts into a chatbot like ChatGPT, Claude or Gemini. It comes as AI companies continue to dramatically increase the skills of AI tools, from video generation to raw processing power. Similar to Gemini Live, there’s Apple’s Visual Intelligence, which the iPhone maker released in a beta form late last year.

My big takeaway is that a feature like Gemini Live has the potential to change how we interact with the world around us, melding our digital and physical worlds together just by holding your camera in front of almost anything.

I put Gemini Live to a real test

The first time I tried it, Gemini was shockingly accurate when I placed a very specific gaming collectible of a stuffed rabbit in my camera’s view. The second time, I showed it to a friend in an art gallery. It identified the tortoise on a cross (don’t ask me) and immediately identified and translated the kanji right next to the tortoise, giving both of us chills and leaving us more than a little creeped out. In a good way, I think.

I got to thinking about how I could stress-test the feature. I tried to screen-record it in action, but it consistently fell apart at that task. And what if I went off the beaten path with it? I’m a huge fan of the horror genre — movies, TV shows, video games — and have countless collectibles, trinkets and what have you. How well would it do with more obscure stuff — like my horror-themed collectibles?

First, let me say that Gemini can be both absolutely incredible and ridiculously frustrating in the same round of questions. I had roughly 11 objects that I was asking Gemini to identify, and it would sometimes get worse the longer the live session ran, so I had to limit sessions to only one or two objects. My guess is that Gemini attempted to use contextual information from previously identified objects to guess new objects put in front of it, which sort of makes sense, but ultimately, neither I nor it benefited from this.

Sometimes, Gemini was just on point, easily landing the correct answers with no fuss or confusion, but this tended to happen with more recent or popular objects. For example, I was surprised when it immediately guessed one of my test objects was not only from Destiny 2, but was a limited edition from a seasonal event from last year.

At other times, Gemini would be way off the mark, and I would need to give it more hints to get into the ballpark of the right answer. And sometimes, it seemed as though Gemini was taking context from my previous live sessions to come up with answers, identifying multiple objects as coming from Silent Hill when they were not. I have a display case dedicated to the game series, so I could see why it would want to dip into that territory quickly.

Gemini can get full-on bugged out at times. On more than one occasion, Gemini misidentified one of the items as a made-up character from the unreleased Silent Hill: f game, clearly merging pieces of different titles into something that never was. The other consistent bug I experienced was when Gemini would produce an incorrect answer, and I would correct it and hint closer at the answer — or straight up give it the answer, only to have it repeat the incorrect answer as if it was a new guess. When that happened, I would close the session and start a new one, which wasn’t always helpful.

One trick I found was that some conversations did better than others. If I scrolled through my Gemini conversation list, tapped an old chat that had gotten a specific item correct, and then went live again from that chat, it would be able to identify the items without issue. While that’s not necessarily surprising, it was interesting to see that some conversations worked better than others, even if you used the same language.

Google didn’t respond to my requests for more information on how Gemini Live works.

I wanted Gemini to successfully answer my sometimes highly specific questions, so I provided plenty of hints to get there. The nudges were often helpful, but not always. Below are a series of objects I tried to get Gemini to identify and provide information about.

Technologies

Today’s Wordle Hints, Answer and Help for April 26, #1407

Here are hints and the answer for today’s Wordle No. 1,407 for April 26. Hint: Fans of a certain musical group will rock out with this puzzle.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.

Today’s Wordle puzzle isn’t too tough. The letters are fairly common, and fans of a certain rock band might get a kick out of the answer. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

There is one vowel in today’s Wordle answer.

Wordle hint No. 3: Start letter

Today’s Wordle answer begins with the letter C.

Wordle hint No. 4: Rock out

Today’s Wordle answer is the name of a legendary English rock band.

Wordle hint No. 5: Meaning

Today’s Wordle answer can refer to a violent confrontation.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is CLASH.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, April 25, No. 1406 was KNOWN.

Recent Wordle answers

April 21, No. 1402: SPATE

April 22, No. 1403: ARTSY

April 23, No. 1404: OZONE.

April 24, No. 1405: GENIE

What’s the best Wordle starting word?

Don’t be afraid to use our tip sheet ranking all the letters in the alphabet by frequency of uses. In short, you want starter words that lean heavy on E, A and R, and don’t contain Z, J and Q.

Some solid starter words to try:

ADIEU

TRAIN

STARE

NOISE

Technologies

T-Mobile Adds New Top 5G Plans, T-Satellite and New 5-Year Price Locks

The new top unlimited plans, Experience More and Experience Beyond, shave some costs and add data and satellite options.

Just two years after expanding its lineup of cellular plans, T-Mobile this week announced two new plans that replace its Go5G Plus and Go5G Next offerings, refreshed its prepaid Metro line and wrapped them all in a promised five-year pricing guarantee.

To convert more subscribers, the carrier is also offering up to $800 to help customers pay off phone balances when switching from another carrier.

In a briefing with CNET, Jon Friar, president of T-Mobile’s consumer group, explained why the company is revamping and simplifying its array of mobile plans. «The pain point that’s out there over the last couple of years is rising costs all around consumers,» Friar said. «For us to be able to bring more value and even lower prices on [plans like] Experience More versus our former Go5G Plus is a huge win for consumers.»

The new plans went into effect April 23.

With these changes, CNET is already hard at work updating our picks for Best T-Mobile Plans, so check back soon for our recommendations.

More Experiences to define the T-Mobile experience

The top of the new T-Mobile postpaid lineup is two new plans: Experience More and Experience Beyond.

Experience More is the next generation of the Go5G Plus plan, which has unlimited 5G and 4G LTE access and unlimited Premium Data (download speeds up to 418Mbps and upload speeds up to 31Mbps). High-speed hotspot data is bumped up to 60GB from 50GB per month. The monthly price is now $5 lower per line than Go5G Plus.

The Experience More plan also gets free T-Satellite with Starlink service (the new name for T-Mobile’s satellite feature that uses Starlink’s constellation of satellites) through the end of 2025. Although T-Satellite is still officially in beta until July, customers can continue to get free access to the beta starting now. At the start of the new year, the service will cost $10 per month, a $5 drop from T-Mobile’s originally announced pricing. T-Satellite will be open to customers of other carriers for the same pricing beginning in July.

The new top-tier plan, Experience Beyond, also comes in $5 per line cheaper than its predecessor, Go5G Next. It has 250GB of high-speed hotspot data per month, up from 50GB, and more data when you’re traveling outside the US: 30GB in Canada and Mexico (versus 15GB) and 15GB in 215 countries (up from 5GB). T-Satellite service is included in the Experience Beyond plan.

However, one small change to the Experience plans affects that pricing: Taxes and fees, previously included in the Go5G Plus and Go5G Next prices, are now broken out separately. T-Mobile recently announced that one such fee, the Regulatory Programs and Telco Recovery Fee, would increase up to 50 cents per month.

According to T-Mobile, the Experience Beyond rates and features will be «rolling out soon» for customers currently on the Go5G Next plan.

The Essentials plan is staying in the lineup at the same cost of $60 per month for a single line, the same 50GB of Premium Data and unlimited 5G and 4G LTE data. High-speed hotspot data is an optional $10 add-on, as is T-Satellite access, for $15 (both per month).

Also still in the mix is the Essentials Saver plan, an affordable option that has ranked high in CNET’s Best Cellphone Plans recommendations.

Corresponding T-Mobile plans, such as those for military, first responders and people age 55 and older are also getting refreshed with the new lineup.

T-Mobile’s plan shakeup is being driven in part by the current economic climate. Explaining the rationale behind the price reductions and the streamlined number of plans, Mike Katz, president of marketing, innovation and experience at T-Mobile told CNET, «We’re in a weird time right now where prices everywhere are going up and they’ve happened over the last several years. We felt like there was an opportunity to compete with some simplicity, but more importantly, some peace of mind for customers.»

Existing customers who want to switch to one of the new plans can do so at the same rates offered to new customers. Or, if a current plan still works for them, they can continue without changes (although keep in mind that T-Mobile earlier this year increased prices for some legacy plans).

Five years of price stability

It’s nearly impossible to think about prices these days without warily eyeing how tariffs and US economic policy will affect what we pay for things. So it’s not surprising to see carriers implement some cost stability into their plans. For instance, Verizon recently locked prices for three years on their plans.

Now, T-Mobile is building a five-year price guarantee for its T-Mobile and Metro plans. That pricing applies to talk, text and data amounts — not necessarily taxes and other fees that can fluctuate.

Given the uncertain outlook, it seems counterintuitive to lock in a longer rate. When asked about this, Katz said, «We feel like our job is to solve pain points for customers and we feel like this helps with this exact sentiment. It shifts the risk from customers to us. We’ll take the risk so they don’t have to.»

The price hold applies to new customers signing up for the plans as well as current customers switching to one. T-Mobile is offering the same deals and pricing to new and existing subscribers. Also, the five-year deal applies to pricing; it’s not a five-year plan commitment.

More money and options to encourage switchers

The promise of a five-year price guarantee is also intended to lure people from other carriers, particularly AT&T and Verizon. As further incentive, T-Mobile is offering up to $800 per line (distributed via a virtual prepaid Mastercard) to help pay off other carriers’ device contracts. This is a limited-time offer. There are also options to trade in old devices, including locked phones, to get up to four new flagship phones.

Or, if getting out of a contract isn’t an issue, T-Mobile can offer $200 in credit (up to $800 for four lines) to bring an existing number to the network.

Four new Metro prepaid plans

On the prepaid side, T-Mobile is rolling out four new Metro plans, which are also covered by the new five-year price guarantee:

• Metro Starter costs $25 per line per month for a family of four and there is no need to bring an existing number. (The cost is $105 the first month.)

• Metro Starter Plus runs $40 per month for a new phone, unlimited talk, text and 5G data when bringing an existing number. For $65 per month, new customers can get two lines and two new Samsung A15 phones. No autopay is required.

• Metro Flex Unlimited is $30 per line per month with autopay for four lines ($125 the first month) with unlimited talk, text and 5G data.

• Metro Flex Unlimited Plus costs $60 per line per month, then $35 for lines two and three and then lowers the price of the fourth line to $10 per month as more family members are added. Adding a tablet or smartwatch to an existing line costs $5. And streaming video, such as from the included Amazon Prime membership, comes through at HD quality.

See more: If you’re looking for phone plans, you may also be looking for a new cell phone. Here are CNET’s picks.