Technologies
Bose QuietComfort Ultra Headphones Review: Sony Has Serious Competition
Bose’s new flagship QC Ultra Headphones make a very compelling alternative to both the Sony WH-1000XM5 and Apple AirPods Max.

Back in 2015, Bose released a set of wired earbuds called the SoundTrue Ultra Earbuds that were among my favorite sounding Bose products. They were discontinued a few years ago, but Bose has brought back the Ultra name for its new flagship QuietComfort Ultra Earbuds ($299) and Quiet Comfort Ultra Headphones, which I’m reviewing here. At $429 (£450, AU$649), the latter are Bose’s most expensive headphones to date.
Not surprisingly, they’re very good. But are they better than Sony’s WH-1000XM5, Apple’s AirPods Max and some other «premium» noise-canceling headphones in this price range? Let’s get right into the review so I can try to answer that for you.
Bose QC Ultra Headphones design
The QC Ultra Headphones’ design is totally new. It’s sort of a cross between Bose’s previous flagship model, the Noise Cancelling Headphones 700 and the QuietComfort 45s, which have morphed into a new $350 model that Bose has simply named the QuietComfort Headphones.
The Headphones 700 had some metal parts, but the QC Ultra Headphones incorporate an aluminum yoke and arms that slide into the headband. Another upgrade is their dual-hinge design so they both fold up and fold flat, which allows them to have a smaller carrying case than the Headphones 700 and the Sony WH-1000XM5s, both of which only fold flat. Just be careful not to get your finger caught in the Ultra’s hinge, which I did a couple of times and got an unpleasant pinch.
The headphones feel durable and are surprisingly lightweight at 254 grams, just a couple of grams more than the Headphones 700. The Sony WH-1000XM5 weigh 249 grams, while the much heavier AirPods Max tip the scales at 385 grams.


Bose reps told me the QC Ultras are designed to fit a wider range of head types and like other Bose headphones, they’re quite comfortable to wear. They did clamp slightly more than the Sonys, but I was able to wear them for a couple of hours straight without a problem. Like other over-ear headphones, they will steam up your ears if you wear them around in warm environments. It’s also worth mentioning that the black version of the headphones can end up showing some smudges if you have any grime on your hands or just have oily skin. The white smoke version doesn’t.
I like their controls. The QC Ultra Headphones feature a mix of physical control buttons along with a raised capacitive touch volume strip on the right ear cup that’s easy to reach and use by feel alone.
The main multifunction button on the headphones allows you to pause and play your audio with a single tap, skip tracks forward with a double tap and skip them back with a triple tap. Holding the button down lets you toggle through full noise canceling, an awareness mode and an immersion mode that activates full noise canceling along with Bose’s new spatial audio feature with head tracking that it calls Immersive Audio.
There’s also a touch-and-hold gesture for the volume strip that’s customizable as a shortcut. You can choose to map it to one of four functions: hear battery level, change Immersive Audio (cycle through still, motion and off settings), access your voice assistant and resume Spotify.
Bose QC Ultra Headphones features
While Bose mentions that both this over-ear Ultra model and its new QC Ultra Earbuds feature «world-class noise cancellation» — and they certainly do — the real feature it’s hyping this go-round is Immersive Audio, its custom version of spatial audio. Bose says Immersive Audio «goes beyond special effects and creates a wider, more spacious soundstage so your content becomes multi-dimensional and layered, regardless of the audio platform or device.»
Like other headphones that feature spatial audio — Apple’s latest AirPods, for instance — the QC Ultra Headphones and QC Ultra Earbuds have two spatial audio modes: one «still» mode without head-tracking engaged and a «motion» mode that uses head-tracking and allows the audio to «move with you, so it’s always in front of you.» Bose says it works with movies and any stereo track, but it’s really designed for music listening.
Using the Immersive Audio feature does widen the soundstage, creating the illusion that your audio is more outside your head. It works better with some tracks than others, but it does open the sound a bit, giving it an airier quality.


Most people will probably choose to mostly leave it on, but the downside is that engaging it does impact battery life significantly. The headphones are rated for up to 24 hours of battery life at moderate volumes levels with noise canceling on. But the number dips to 18 hours with Immersive Audio engaged.
The aware mode is equivalent to Apple’s transparency mode, and it sounds quite natural with almost no audible hiss. There’s also a new ActiveSense feature that kicks in some ANC should the sound get too loud around you (a horn blast, for instance, or a construction worker’s jack hammer). That’s similar to the AirPods Pro 2’s Adaptive Audio feature that isn’t available for the AirPods Max because it requires Apple’s H2 chip, which isn’t present in that model.
As I said, holding down the multifunction button allows you to toggle through three sound modes. I mentioned the default sound modes, but you can add additional sound modes in the app and then designate three of them as favorites so you can easily toggle through them. When creating a sound mode, you simply customize the level of noise canceling you want (anywhere from none to max) and decide whether you want Immersive Audio (still or motion) activated and wind noise reduction on or off. You can also tweak the sound profile with the app’s equalizer.
Thanks to wear sensors in the ear cups, when you take the headphones off your ears, your audio will pause and resume playback when you put them back on. Beyond that, if you set your headphones down somewhere and forget to turn them off, they’ll go into a sleep mode to conserve battery life. You also have them completely turn off after a set period of time. The default setting is 24 hours, but you can change that in the Bose Music app to as little as five minutes. That sleep mode is similar to the AirPods Max’s power saving features.

While the QC Ultra Earbuds still lack multipoint Bluetooth pairing — Bose is still working on adding that feature — which allows you to connect to two devices simultaneously and switch audio between them, both the QC Ultra Headphones and QC Headphones have it. I was able to switch back and forth between the audio on an iPhone 14 Pro and an Android device without any issue. The headphones will also pair with your computer, but computer Bluetooth audio can be more finicky, especially with older Windows PCs and Macs.
The QC Ultra Headphones and QC Ultra Earbuds are equipped with Bluetooth 5.3, while the new QC Headphones use Bluetooth 5.1 and lack Bose’s Immersive Audio feature.
Finally, both the Ultra models are LE Audio ready, which means they can be upgraded via a firmware update to include LE Audio features such as Auracast that would allow you to tune into audio broadcasts over Bluetooth, say from a TV at your gym. The LE Audio standard also includes support for the LC3 audio codec.
Modest improvements to already very good sound quality
I spent some time comparing the sound quality of the QC Ultra Headphones to that of the Sony WH-1000XM5 and AirPods Max. While the QC Ultra Headphones have the same drivers as the Headphones 700, the Ultras’ sound has improved from the 700’s. It’s not a huge improvement, but the Ultras’ seem slightly cleaner sounding and more revealing, with deep but well-defined bass. Since they feature the same drivers, most of the audio quality gains come from a more powerful chipset, which has improved digital processing power. Bose also has a feature that optimizes the sound for your particular ears.
Both the Sony XM5 and AirPods Max are excellent sounding headphones and sound quality is subjective, as everybody has different ears and different musical tastes. But I’d say this Bose is a touch ahead of both the Sony and the AirPods Max for sound quality. The Sony has a slightly warmer sound profile, and the Bose just comes across as slightly more natural sounding than the AirPods Max. By that I mean it sounds slightly more accurate.

Using the Immersive Audio mode does open up the sound, giving it an airier quality. Everything sounds a little more dynamic and vocals come forward a bit and there’s a bit more separation between instruments with more sparkle in the treble. When you switch back to stereo mode, everything sounds a little duller. You ears eventually adjust and you don’t notice as much, but the natural tendency will be for people to engage the Immersive Audio (whether you choose the still or motion mode is another matter).
For testing, I mainly leave the equalizer at the default flat setting. It’s only a three-band equalizer — you can choose from a few presets or adjust the sliders yourself. Ideally it would be a five-band equalizer, but in years past, Bose didn’t allow you to adjust the sound (there was just the Bose signature sound), so having even this amount of control is a big plus.
The headphones are fairly well-balanced in the default setting. Like Beats, Bose used to get criticized for having some bass push, but that’s not the case anymore. The bass is powerful but not overpowering and it remains tight, even at higher volumes.
I used a few streaming services, including Apple Music, Spotify and Qobuz to listen to tracks and I also plugged the headphone cable in to have a listen in wired mode, both with and without a headphone amp. I didn’t really notice a bump in sound in wired mode, but I need to run some more tests to be sure.
I listened to an eclectic mix of music. Tracks included Spoon’s Knock Knock Knock, Athletes of God’s Don’t Wanna Be Normal, Orbital’s Dirty Rat, Bjork’s Hollow, Drake’s Passionfruit, Pixies’ Vault of Heaven, Florence and The Machine’s Choreomania and various Foo Fighters tracks. The headphones seem well-suited for listening to a variety of music genres.
What I don’t like
I was slightly disappointed the headphones don’t feature USB-C audio. You get a headphone cable for wired listening, which will come in handy for air travel. But with most smartphones now missing a headphone jack, it’d be nice to be able to plug a USB-C cable directly into your phone and have an all-digital wired connection for listening to lossless audio tracks. The Beats Studio Pro and some other headphones offer that feature. And now Android devices and the latest iPhones have USB-C connectivity.
I have one other small gripe. Bose has been using Qualcomm chipsets in its recent headphones, and it says both new QC Ultra models feature Qualcomm’s Snapdragon Sound Technology Suite (QCC5181 chipset) and have support for the aptX Adaptive audio codec, including lossless and low-latency capabilities for Android and other devices that offer aptX compatibility. There’s also Swift Pair for Android, while Apple users get the AAC audio codec, which is also compatible with Android devices. But I had some problems getting aptX to work because it turns out that some leading Android smartphone manufacturers, including Google and Samsung, have stopped paying the licensing fees for aptX.
I paired the headphones with a Google Pixel 7, which supports aptX audio, but it defaulted to the AAC audio code for HD Audio even after I accessed developer mode. (With Android devices, you sometimes have to turn on developer mode to gain access to additional audio codecs.) When I paired them with a Samsung Galaxy Z Flip 5, which is powered by Qualcomm’s Snapdragon 8 Gen 2 chipset, the same thing happened. However, when I connected them to an Asus ROG Phone 6, another Snapdragon-enabled phone, I was able use aptX Adaptive. This inconsistent support is more of a Qualcomm problem than a Bose problem (how can a phone that uses Qualcomm’s top Snapdragon chipset not also support aptX?), but it does impact folks who buy these headphones expecting them to support aptX streaming when in fact it’s not supported by market-leading Android handsets like Samsung’s Galaxy devices.
Great noise canceling and excellent voice-calling performance
I’ll finish by talking about the noise canceling and voice-calling performance. As I said, Bose isn’t talking up the noise canceling as much as it usually does. Maybe that’s because it’s as good as it is and speaks for itself. You can argue over whether Sony or Bose has better noise canceling — and Apple’s is also excellent — but I wore these in the raucous streets of New York and the headphones really muffled everything around me, including people’s voices. It’s top-notch.
Voice-calling performance is also excellent. I was told they have five microphones in each earcup (four external and one inside the earcup) that help drive both the noise-canceling and voice-calling performance. While I was slightly disappointed with how much background noise the QC Ultra Earbuds let in, that wasn’t an issue with these full-size Ultras. Even in noisy environments, callers said they heard only minimal background noise while my voice came through clearly.
If you want to get a sense of the QC Ultra Headphones’ voice-calling performance, I show a test call in my companion video review of these headphones, so check that out.
Why should I get these instead of the AirPods Max?
The AirPods Max are excellent headphones with a uniquely premium design that I rated highly and continue to recommend despite their elevated price. That said, they obviously appeal only to Apple users, while headphones like the Bose QC Ultra Headphones and Sony WH-1000XM5 are more platform-agnostic and have a appeal for both iOS and Android users.
It’s also worth noting that the AirPods Max are almost three years old and are probably due for an upgrade in the coming year. And while they’re surprisingly comfortable given how much they weigh, they’re still pretty heavy and don’t come with a headphone cable for wired listening (you have to purchase the cable separately). On top of that, the QC Ultra Headphones’ case is better than the controversial case that’s included with AirPods Max. The Bose also has slightly better noise canceling and may also have a slight edge for sound quality, depending on your audio tastes. And the Bose does cost a little less.
Why should I get these instead of the Sony WH-1000XM5?
This a bit of a trickier question because I still like the WH-1000XM5s a lot — we gave them an Editors’ Choice award in 2022. The Sony is arguably a touch more comfortable than the Bose and also features excellent sound, great noise canceling and best-in-class voice-calling performance. But the Bose headphones both fold up and fold flat, so their carrying case is smaller, and the Bose arguably has slightly better sound and perhaps a touch better noise canceling. I think the Sony has a slight edge for voice calling but it’s not by much.
I prefer that the Sony has support for Sony’s LDAC audio codec (rather than aptX) and like Sony’s Speak-to-Chat feature that automatically pauses your audio and puts the headphones in transparency mode when you talk to someone, enabling you to have a conversation without taking your headphones off. Apple brought a similar feature to the AirPods Pro 2 — it calls the feature Conversation Awareness — but not the AirPods Max.
Bose’s companion app is more user-friendly than Sony’s, and the new Immersive Audio feature does offer some sound enhancements. How much is debatable, but it’s better than than Sony’s 360 Reality Audio simply because it works with any stereo tracks — not just tracks encoded for 360 Reality Audio.
When all is said and done, the Bose has the slight edge in my book, but the Sony will get the better discounts because it’s been on the market for more than a year and will hold a price advantage over the Bose until it also goes on sale.
Bose QC Ultra Headphones final thoughts
Despite the fact that Bose made a bad decision when it moved away from its QuietComfort branding in 2019 when it released the poorly named Noise Cancelling Headphones 700, that headphone does have a lot of fans. The QuietComfort Ultra Headphones may not be a huge upgrade over the 700 (it has the same drivers after all), it does offer some meaningful improvements both in terms of its design and performance. If I were a 700 owner, I wouldn’t be in a rush to run out in buy if my headphones were still in good condition, but I’d certainly be tempted to upgrade if and when the Ultras go on sale.
I do think the QC Ultra Headphones are a compelling alternative to the Sony WH-1000XM5s and Apple AirPods Max, and also hold a slight edge over such premium models as the Bowers & Wilkins PX7 S2E ($400), another very good set of headphones. If these models are a little out of your price range, the Sennheiser Momentum 4 Wireless, which have dipped to as low as $250 in a sale, are an option. So, too, are the Beats Studio Pro, which dropped to $180 for fall Prime Day and should see discounts during the holidays.
But if you’re looking for the best noise-canceling headphones, the Bose QC Ultra Headphones are certainly at or near the top of the heap, even with their small downsides. Hopefully, over time they’ll get even better with a few firmware upgrades.
Technologies
Blood of the Dawnwalker Is a Vampire Action RPG with Breath of the Wild’s Neatest Feature
At a preview event, I got an early look at the upcoming dark fantasy game from publisher Bandai Namco.

There’s an ill wind howling through the valley — and no, it isn’t just the plague ravaging 14th-century Eastern Europe. A family of vampires has taken over the quiet stretch between the Carpathian Mountains that you call home, and they’ve made you one of their gifted thralls. Now it’s up to you, a peasant given the powers of the blood-draining undead, to save your family, and perhaps the valley itself.
At a preview event in Los Angeles, California, I got an early hands-off look at Blood of the Dawnwalker, the upcoming action RPG due out in 2026 from Polish studio Rebel Wolves and published by Bandai Namco. While I didn’t play the game, I watched a lengthy presentation shown to a group of media members as a developer played a live build, walking us through the various cycles and mechanics that players will navigate in their quest to save the valley.
But in conversation with two of the game’s developers, I heard that Blood of the Dawnwalker has an uncommon feature — one that’s perhaps best known from The Legend of Zelda: Breath of the Wild. From the beginning of the game, you can march up to the game’s end boss, the vampire Francis, and try to defeat them.
«We have this narrative sandbox and our goal here is to tell the players, alright, you’re out of the prologue — you do you. If you want to go and storm Brencis’ Castle right here right now, go,» said Piotr Kucharski, writer at Rebel Wolves. «In fact, we invite it, right? We want to see those people on YouTube.»
That prologue sets the stage for the game: Protagonist Coen’s sister is infected with the Black Plague. She’s nearly killed by religious zealots but for the timely intervention of Brencis’ coven of vampires, who turn her into one of them. Their attempt to turn Coen fails, turning him into an empowered half-vampire. He has 30 days to save his family — but players can go about saving them in any way they choose. Each major action takes precious time, but players can choose to progress as they want. This means it’s possible to miss a ton of events and quests in the game.
Play by day or night — the choice is yours
The demo started at the gameplay overview, embedded above, but extended much further. The game’s developers walked us through a fork in the road in a quest for a magic sword. By day, as a mere human, Coen worked his way through church bureaucracy by hunting down a wayward caretaker who turned into a monster in a quarantined almshouse. He finally got access to a book in the church library, which identified which sigil to look out for in the graveyard. The sword, it turns out, was sequestered in a tomb with its bearer.
Daytime activity can involve swordplay, including use of magic-like hexes used in and out of combat, but it’s mostly geared toward investigation. You’ll talk (including to the dead, thanks to a handy Compel Soul hex), read books and get answers. But, as with nighttime, any prolonged activity like a lengthy conversation (indicated on the screen with a special icon, so players won’t be surprised) could take a segment of time, ticking the clock closer to Coen’s end-of-month deadline.
At the halfway point of the demo, the developer went back to show how things could be done differently at night, using Coen’s vampiric powers to shadowstep across rooftops and walk up walls — making it easy to sneak into that library to find the right book. But guards patrolling the graveyard would have to be dealt with to unearth the tomb, giving the developer the chance to show Coen’s undead fighting capabilities (including goring with claws and draining blood). Descending into the tomb, we found the sword, but it was still held by an undead knight imprisoned in the walls — a Dawnwalker like us gone mad by an extended lifetime of hunger and starvation.
Killing the knight gave us the vaunted sword, which after reforging, would be a powerful weapon when Coen eventually challenges Brencis. But that quest is optional, meaning some players will never find it. There are complications to choosing whether to do some quests during the day and night, too — for instance, it might be easier to sneak around at night, but that Dawnwalker knight would be harder to kill with his own nocturnal vampiric powers.
So, technically, players can choose to play entirely during the day or solely at night if they like one half of Coen’s abilities better than the other. But they’d be missing out. While some quests have both day and night layers, others can only be accessed in daylight or after the sun falls, said Rafał Jankowski, lead quest designer at Rebel Wolves.
«Some quests require Coen to speak to some corpses and similarly, certain places can only be reached with planeshift or shadowstep,» Jankowski said.
Splitting real-time combat with action RPG mechanics
The slice of combat we saw during the demo likewise split between day and night strategies. But most of the fighting will be done with a longsword, relying on rhythmically alternating between defense and offense. When enemies come at you swinging their own blades, directional indicators will pop up, requiring you to block in one of the four cardinal directions before counterattacking yourself.
When Rebel Wolves revealed Blood of the Dawnwalker’s combat in gameplay reveal videos, fans in the comments critiqued the potential difficulty of predicting directions to block. So the studio took that as feedback and came up with a solution to add another omnidirectional blocking ability, but which would drain Coen’s stamina in exchange. Likewise, when viewers complained the camera followed the player too closely, developers added a zoomed-out option.
«I do believe that we are still at the stage of development when it’s invaluable to get people involved more in the production, to hear their opinions on the project. We will keep our ear close to the ground,» Jankowski said.
Otherwise, Blood of the Dawnwalker follows some expected action RPG standbys, with equippable weapons and armor, healing items and upgradeable skills. The game has a trio of skill trees, split between daytime-only, nighttime-only and shared abilities.
The influence of Warhammer and The Witcher
Set in the Carpathian Mountains that stretch from modern-day Czech Republic to Romania and during the 14th century, with plenty of period-accurate fashion and architecture, Rebel Wolves’ game seemingly vibes with the more realistic Kingdom Come: Deliverance (set in modern-day Czech Republic). But a bigger inspiration, the developers told me, is Warhammer, the dark fantasy tabletop game about warring armies of men, elves, dwarves and monstrous creatures.
«I like the idea of a society, a medieval society that has a city, a thriving community but there is also this outside danger. You have Chaos, you have Skavens, you have all kinds of creatures, Orcs and so on,» Kucharski said. «Here [in Blood of the Dawnwalker], we have a bit of a different situation, because all those creatures come out into the light and they say, OK, we are going to rule you.»
With its corruption of Christian churches into incorporating seeming blood rituals as a vampiric touch, Blood of the Dawnwalker sure takes cues from Warhammer’s dark medieval vibe. But Kucharski also mentioned the tabletop RPG Vampire: The Masquerade (in its medieval variant) as another inspiration, as well as the Dragon Age series for its consequence of choices and system of magic.
But with its third-person sword-and-magic gameplay, supernatural monsters and vaguely Slavic setting, Blood of the Dawnwalker reminded me a lot more of another popular game from a Polish studio: The Witcher 3.
It’s a comparison that the developers have been getting a lot. Jankowski is quick to point out the different natures of both games’ protagonists, especially with Coen’s day-and-night cycles of human and vampiric ability. But more importantly, Kucharski noted how much history Geralt already has in the games, sourced from the popular series of Witcher novels — he’s the Butcher of Blavikan with his own reputation, whereas Coen is just some guy.
Of course, Coen will build his reputation as the game progresses in its zero-to-hero narrative, Kucharski said. And perhaps there’s more to his saga after Blood of the Dawnwalker ends, too — but the developers were coy about what plans they had coming for Coen.
«We hope that we’ll see some other adventures going maybe in the future,» Kucharski said. «Now we are focusing on the first one — just to get it right.»
Technologies
This TCL Phone Outperforms Samsung’s Budget Model and Is Now Even Cheaper at Just $200
With our exclusive code, you can nab the new TCL NxtPaper 60 XE at a record-low price.

Phones are all a bit samey in 2025, so when something different comes out, we can’t help but pay attention. The TCL NxtPaper 60 XE is one of the most interesting phones we’ve reviewed recently, with a full-color, paperlike display. In fact, it’s an impressive budget phone that in many ways outperforms the Samsung Galaxy A16 5G at a similar price.
So you’ll be pleased to hear that the TCL NxtPaper 60 XE is currently reduced. Right now, it’s reduced from $250 to $222 on Amazon for Prime members. And if you use our exclusive promo code CNET10OF, you can bag an extra 10% off, bringing the total down to $200. But hurry, this code expires Aug. 27.
This phone hits top marks for everyday use. Its screen is large, the 120Hz refresh rate is buttery smooth and the battery lasted CNET reviewer Tyler Graham throughout the entire day, even with frequent use. If you take a lot of selfies, you’ll enjoy a big 32-megapixel upgrade to the front-facing camera, though the camera system is otherwise similar to TCL’s 50 series phones.
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The shiny bonus features on the TCL NxtPaper 60 XE are the eponymous NxtPaper digital ink and e-reader modes and cloud-based TCL AI. You might not use these features regularly, but they’re solid value adds to an already budget phone. The 60 XE is working off a MediaTek Dimensity 6100 Plus processor with 8GB of memory.
In his review, Graham said: «Compared to other phones in a similar price range, the TCL 60 XE NxtPaper 5G delivers where it counts for day-to-day use, and its impressive bells and whistles sweetened my experience with the phone.»
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Why this deal matters
The TCL NxtPaper 60 XE is one of the most interesting smartphones we’ve reviewed recently. It’s definitely worth being on your radar if you’re on the lookout for a new budget handset. Already at an inexpensive price, this deal makes it a no-brainer for those looking for something a little different. Just make sure you get your order in before Aug. 27 when the coupon expires.
Technologies
Everything at Made by Google 2025: Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold and More
Here’s what you missed at Google’s big event that included new phones, watches, earbuds, Gemini AI features and numerous celebrity cameos.

At yesterday’s Made by Google 2025 showcase in New York, Google unveiled something unexpected: playfulness. Hosted by The Tonight Show’s Jimmy Fallon in a format more like the talk show he’s famous for, the tech event included presenters and celebrity guests who didn’t look like they were delivering a script they’d been rehearsing for weeks. Everyone seemed to actually enjoy themselves as they revealed Google’s latest products.
And there were plenty of new products and other announcements to share. Following months of leaks and teases, the Pixel 10 phone lineup has now come into focus, with both specs and release dates. The Pixel Watch 4 is making leaps into more health and fitness tracking. And the new Pixel Buds 2A look (and sound) like an affordable alternative to the existing Buds Pro 2 with many of the same features and quality. And yes, AI played a big part, too, but it wasn’t the unrelenting focus of the show.
If you missed the event itself, you can catch the whole thing at YouTube or get right to the important stuff and read on for more details.
Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL are real
Surprise — Google announced new phones! OK, this was the least surprising part of the event, but it still feels good to finally know what exists and when it’s coming. The phones keep the same looks as the Pixel 9 series, but they’re powered by new Tensor G5 processors that Google says is more powerful and simultaneously power-efficient.
On the base Pixel 10, however, there’s a surprise just barely visible in the camera bar: a new dedicated telephoto camera that joins the existing wide and ultrawide cameras. It shares the same 5x optical zoom as the pro models, but with a lower-resolution sensor and a lens with a narrower aperture.
Preorders for the Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL began yesterday and the phones will be in stores and shipping starting Aug. 28. Read our hands-on coverage of the phones here:
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I’m Stoked That Google Made the Pixel 10 a $799 Value-Packed Feature Monster
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I Tested Google’s Pixel 10 Pro XL in Paris, and I’m Impressed
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Pixel 10 Pro and Pro XL First Look: Familiar Design, New AI Tricks
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Google Launches the Full Pixel 10 Line, Including the Pixel 10 Pro and Pixel 10 Pro XL
Pixel 10 Pro Fold opens the next chapter of foldables
Folding phones so far have had an Achilles’ hinge: small particulates like sand can get inside the case and mess things up. The Pixel 10 Pro Fold is one of the first to have an IP68 rating for dust and water resistance, meaning you can take your $1,800 phone to the beach. Or maybe make that the pumpkin patch, because the Pixel 10 Pro Fold is arriving later than the other Pixel 10 phones, on Oct. 9. You can preorder it now.
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Pixel 10 Pro Fold Is Tougher, Smarter and Totally Dust Resistant
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Forget the Pixel 10 Pro Fold. Foldables Should Look Like the Microsoft Surface Duo
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Google’ Pixel 10 Pro Fold Is Here
Pixel Watch 4 talks to Gemini and is your new health coach
The Pixel Watch 4 has new fitness options including real-time guidance while exercising. And if you forgot to start a workout, the watch (with AI help) can detect the activity in the background and remind you of it later, giving you credit for the effort you made. It’s also the only smartwatch that can detect a loss of pulse and call emergency services automatically.
The smartwatch, which comes in 42mm and 46mm sizes, also has Gemini on board. «You don’t have to repeat yourself, you don’t have to switch to a robo-voice,» said CNET’s Vanessa Hand Orellana. It also includes emergency satellite texting if you find yourself out of cellular range with a dead phone battery.
Like the Pixel 10 Pro Fold, the Pixel Watch 4 models can be preordered now but won’t arrive until Oct. 9.
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Well Played, Google: The Pixel Watch 4 May Give Apple Watch Loyalists a Wandering Eye
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Pixel Watch 4 First Look: Google Just Raised the Bar
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The Pixel Watch 4 Is Here. Can It Finally Beat Apple?
Pixel Buds 2A are more affordable earbuds
Joining the Pixel Buds 2 Pro in the market are the Pixel Buds 2A, an affordable ($130) pair of wireless earbuds that feature active noise cancellation, a smaller and lighter overall build and a twist-to-adjust stabilizer feature for setting a comfortable fit.
They’re available for preorder now in hazel and iris colors, and ship Oct. 9.
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Google’s New Pixel Buds 2A Look a Lot Like the Pro 2, but Cost Way Less
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Meet the Pixel Buds 2A: Google’s Budget Answer for ANC Buds
Pixel Buds Pro 2 owners will see new features
Coming in a software update next month, owners of Pixel Buds Pro 2 will be able to answer calls or send them to voicemail with a nod or shake of the head. You’ll be able to talk to Gemini live in noisy locations, and benefit from adaptive audio that applies noise cancellation while letting important sounds come through. At the other end, a new feature will protect your hearing from loud sounds.
Magic Cue is a Gemini assistant that pulls data from your correspondence
In the rollout of all the various AI technologies in the industry, the current stretch goal is «agentic» interactions with software: Having an AI that knows all sorts of details about you and can act to get the important stuff in front of you when needed. (And do it in a privacy-first way, one hopes.)
Magic Cue is Google’s implementation. It’s a new Gemini-based feature that can look through your earlier messages, emails and photos to pull details about things like restaurant reservations and flight times. Magic Cue runs on the Pixel device itself, so sensitive data stays private and not shared to the cloud.
A lot of Gemini AI intelligence is still coming soon
At the start of the event, Fallon sat down in typical talk-show format with Rick Osterloh, senior vice president of platforms and devices, to chat about Gemini and the marvels of AI. Aside from Magic Cue, which will be shipping on the Pixel 10 phones, a lot of the features and products we’ve been hearing about are still on the horizon.
«For instance, Gemini could do something like plan a team celebration dinner for 12 people tonight,» he said. «It might go find a restaurant that’ll accommodate that group. … Look for a karaoke place nearby and maybe even order custom T-shirts for the celebration.»
And when will that be possible? Fallon asked. «A lot sooner than people think,» Osterloh replied. «This kind of thing is coming this year.»
The Pixel 10 Pro and 10 Pro XL can zoom to 100x with AI help
Pro Res Zoom on the Pixel 10 Pro phones pushes zooming far beyond what would seem to be possible with typical small cameras. Usually when you zoom beyond the optical limits of the cameras, details get fuzzy as the software upscales the image. With Pro Res Zoom, when you go beyond 30x zoom, it uses generative AI to build a sharper version. CNET’s Andrew Lanxon got both impressive and head-scratching results while taking photos in Paris using the Pixel 10 Pro XL.
Camera Coach uses AI to encourage better photos
Smartphone cameras have employed AI for several years, such as identifying subjects in order to blur the background for Portrait modes or quickly snapping several shots at multiple exposures and blending them together to create well-balanced lighting throughout. Now Google is using AI to help you take better photos.
Camera Coach is a new feature in the Pixel Camera app that looks at the scene in front of the lens and generates multiple suggestions for how to improve the photo before it’s captured. To show this off, podcaster Alex Cooper brought Fallon out to be her model and sat him down on a couch. When she activated the feature, Camera Coach suggested that she move the camera closer to the subject, position his head in the upper portion of the frame, lower the camera to eye level and turn on Portrait mode.
«To all the girls that are watching, I personally know how hard it is to train your boyfriend or your husband to get that perfect shot,» said Cooper. «And now Camera Coach can just train all the boys for us.»
Don’t call it MagSafe: Pixelsnap brings Qi2 magnetic charging to the Pixel 10
The Qi2 spec includes not just faster charging but also an array of magnets on the back for connecting to accessories. Sound familiar? The presenters mentioned Apple’s MagSafe system, then paused with the realization that they probably shouldn’t have name-checked it during the Google event. On the Pixel 10 phones, it’s called Pixelsnap and should work with accessories made for Apple’s ecosystem too.
Gemini live translation, and the Pixel 10 will be available in Mexico
In an impressive segment demonstrating Gemini live translation during a phone call, musician Karen Polinesia announced, in Spanish and translated by the technology, that for the first time, the Pixel 10 will be available for sale in Mexico.
This article is being updated; stay tuned for more.
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