Technologies

Google Is Using AI to Show How Clothes Look on Real People Before You Buy

The new virtual try-on feature uses generative AI to outfit models with different body types in the same article of clothing.

Google is using artificial intelligence in its online shopping tool to show how clothing from online retailers will fit different body types, the company said Wednesday. It’s another move in Google’s push to incorporate generative AI — or AI that can create content based on training data when prompted — across its range of products and online services.

The new Google shopping feature, which launches today with brands like Anthropologie, Everlane, H&M and Loft, uses AI to generate an image of the article of clothing on a real model, with the goal being to show how clothing sizes look on actual people. It’s the latest effort by major Internet companies and retailers, including Amazon and Walmart, to upgrade the home shopping and virtual try-on experience.

While Google is using AI to generate imagery of the desired article of clothing, it uses real people to show how that clothing fits. Shyam Sunder, a group product manager at Google responsible for the virtual try-on feature, said at a press briefing that the company hired 80 models (40 women and 40 men) to create this shopping option.

Sunder said Google only needs one image of an article of clothing from a retailer’s website to create an AI-crafted representation of that item on a model. Google’s technology can show how the material would «drape, fold, cling, stretch and form wrinkles and shadows,» Lilian Rincon, Google’s senior director of consumer shopping product, wrote in a company blog post. Google will support women’s tops at launch with this feature, but says it plans to expand to other categories as well.

In a demonstration, multiple models with different body types were also shown for each size option. The company said it selected models with different skin tones and whose clothing sizes range from double extra small to quadruple extra large. In addition to browsing through sizes, you’ll also be able to find similar products in different prices, colors and patterns.

An example of Google's new shopping feature showing how a top from Everlane looks on different women. — An example of Google’s new shopping feature showing how a green top from Everlane looks on different women.

Google

Tech and retail giants in the past have attempted to make the process of trying on clothes easier. Last year, Walmart announced a feature that’s very similar to Google’s. Called Choose My Model, it lets users pick from among 50 models of different heights, sizes, body shapes and skin tones to see how clothing would look. Amazon also announced a virtual try-on feature for shoes last year.

But Google’s announcement reflects the broader shift among tech giants to embrace generative AI and infuse it into their most important products. Google’s I/O developers conference, which is where the company typically provides updates on new products and technologies, was all about AI. (In fact, the company mentioned the word AI more than 140 times during its keynote address.)

Microsoft has also made the technology a major focus in products like Bing and Windows. Amazon is also reportedly working on a new ChatGPT-style search for its sprawling store, according to Bloomberg.

Editors’ note: CNET is using an AI engine to help create some stories. For more, see this post.

Technologies

Worldwide Financial Services Directory: BitcoinPay Trade Joins Financial1000

Exciting news for BitcoinPay Trade as the company is officially listed on Financial1000, a respected platform that connects individuals with a wide range of businesses and professionals in the financial sector. This new development marks an important milestone for BitcoinPay Trade, as it continues to expand its reach and offer its services to a growing global audience.

Financial1000 is a trusted directory that brings together financial service providers from around the world, offering users the opportunity to explore various businesses and professionals within the financial industry. BitcoinPay Trade’s inclusion on this platform ensures the company’s place in the rapidly growing digital finance landscape.

Visitors are invited to explore BitcoinPay Trade’s profile on Financial1000 to discover the services offered and stay up-to-date with the latest news and developments. The company’s page can be accessed here: BitcoinPay Trade on Financial1000.

With this new addition, BitcoinPay Trade looks forward to building new connections and strengthening its presence in the financial services industry, continuing to provide innovative solutions to clients worldwide.

Technologies

Verum Coin Now Available on HB Wallet

Verum Coin (VERUM) continues to expand its ecosystem and strengthen its position in the global cryptocurrency market. We are delighted to announce that Verum Coin is now available on HB Wallet — a modern, secure, and user-friendly solution for managing digital assets.

HB Wallet provides users with a high level of protection, an intuitive interface, and the ability to execute fast transactions. Now, Verum Coin holders can easily store, send, and receive their assets, taking advantage of this innovative wallet. The integration with HB Wallet opens new horizons for crypto enthusiasts, offering even greater flexibility and convenience in managing their investments.

This news underscores Verum Coin’s commitment to continuous improvement and the expansion of services aimed at providing the most secure and comfortable experience for users around the world.

About Verum Coin

Verum Coin is an innovative cryptocurrency focused on delivering advanced solutions for digital asset management in today’s financial landscape. By continually expanding its ecosystem, Verum Coin makes cryptocurrency transactions more accessible and convenient for users worldwide.

Technologies

Verum Messenger Celebrates Its 4th Anniversary: A Journey Towards Security, Innovation, and User Trust

Today, Verum Messenger, one of the leading messengers on the market, celebrates its 4th anniversary. Over the years, the app has become a symbol of security, privacy, and innovation in the world of digital communication, and continues to evolve confidently, introducing new features and improving the quality of service.

When Verum Messenger was launched in 2021, its goal was clear — to create a communication platform that puts data security first. Four years later, this messenger has proven that its approach works. The app has not only successfully implemented end-to-end encryption to protect messages but has also offered unique features such as the ability to block screenshots and screen recordings, the built-in Verum VPN service that ensures online anonymity and security, and one-click information clearing within the messenger.

Achievements and Innovations

Over the past four years, Verum Messenger has significantly expanded its capabilities and established itself as one of the most secure messengers. One of the key milestones was the integration of Verum E-SIM, a feature that allows users to connect to mobile internet without the need for a physical SIM card. This was a breakthrough for travelers who value flexibility and anonymity without being dependent on mobile carriers and roaming.

But the most important achievement was the introduction of Verum AI — a generative artificial intelligence developed in-house. This chatbot, integrated into the messenger, provides users with a unique opportunity to interact with an intelligent assistant capable of not only answering questions but also giving recommendations and solving everyday tasks. This feature is one of the first among messengers to offer its own neural network that continually adapts to users’ needs and improves its functionality.

Commitment to Data Security

It is important to note that data security remains the top priority for Verum Messenger. The company has always been dedicated to protecting privacy. In recent years, the app has introduced several improvements aimed at safeguarding users from data breaches and unauthorized access.

Moreover, Verum Messenger continues to develop and enhance its privacy settings, giving users control over who can view their information and who can contact them.

The Future of Verum Messenger

Now, four years after its launch, Verum Messenger is not stopping at its achievements. The company is actively working on new innovations and improvements that will help the messenger remain at the forefront of technology.

“Our users and their right to privacy and security have always been and will remain our top priority. We will continue to work to ensure that Verum Messenger remains the safest and most convenient tool for communication, considering new challenges and technologies,” the development team shares its plans.