Technologies
Will Apple Enter the Generative AI Race? All Eyes Are on WWDC
Apple hasn’t publicly waded into generative AI yet, even though AI has long featured in its software products. But there’s a chance we’ll see the tech in its upcoming software.
Unless you’ve been living under a rock, you’ve probably heard the term «generative AI» at least a handful of times now, perhaps thanks to the wildly popular ChatGPT service. The AI-powered chatbot’s success didn’t just shine a spotlight on OpenAI, the creator behind it, but it also catalyzed an AI arms race in the tech industry – a race from which Apple has been noticeably absent.
In May, Google made a flurry of AI-related announcements at its annual developer conference, including a new AI-infused version of search and Bard, its AI-powered chatbot, which is being rolled out across the world. It’s not just Google. Before that, Microsoft built generative AI into its suite of long-established productivity apps like Word, PowerPoint and Outlook in a move that’s changing how more than a billion people work. In February, Meta released its own sophisticated AI model, which has many of the same capabilities at ChatGPT and Bard, as open-source software for public use.
But what about Apple?
The short answer: Even though AI technology is hardly new to Apple, the iPhone maker still remains missing – at least publicly – from the current generative AI gold rush.
«We’re in the heart of the generative AI hype cycle, and there are major new developments weekly, » Avi Greengart, analyst at Techsponential, told CNET. «Apple can afford to be deliberate in how it applies new technologies to fit its ecosystem.»

OpenAI recently dropped a ChatGPT app for the iPhone. The new app, which is free, gives you a way to take OpenAI’s AI chatbot on the go.
Apple’s wait-and-see approach
Apple has typically adopted a wait-and-see approach around emerging technology, and that has often worked for the tech giant. For instance, the iPad wasn’t the first-ever tablet, but for many, including CNET editors, it is the best tablet. A more recent example on the hardware side is foldable phones. Apple is the only major holdout, with Google beating it to the punch. The search giant launched its inaugural foldable phone, the Pixel Fold, at its developer conference in May – and it hasn’t been making phones for as long as Apple. There are rumors, however, that a foldable iPhone, possibly known as the iPhone Flip, could go to market in 2025.
Based on remarks from CEO Tim Cook, it seems like Apple may be taking a similar approach with generative AI. «I do think it’s very important to be deliberate and thoughtful in how you approach these things,» Cook said in response to a question related to generative AI on Apple’s earnings call in May. «And there’s a number of issues that need to be sorted… AI is being talked about in a number of different places. But the potential is certainly very interesting.»
However, with a fast-developing AI technology, Apple could risk falling far behind its rivals. For all Apple’s business success, it has lagged in specific categories. For instance, its HomePod smart speaker didn’t hit the market until years after the Amazon Echo and Google Home, which have a far higher market share than Apple in the smart speaker category.
When it comes to the topic of AI, Apple isn’t alone in adopting a cautious approach. It’s also coming from the technology’s own backers – including the founder and CEO of OpenAI, Sam Altman, who has concerns ranging from election disinformation to mass jobs displacement.

OpenAI CEO Sam Altman describes Microsoft’s AI partnership at a Bing search engine press event.
Last Tuesday, speaking before a Senate subcommittee, Altman said he’s «eager» for artificial intelligence to be regulated. He also spoke about the promise of artificial intelligence and discussed its potential harms. «If this technology goes wrong, it can go quite wrong,» he said.
Altman’s comments followed calls by a group of AI researchers and tech leaders, including Elon Musk and Steve Wozniak, to pause development of AI systems more powerful than GPT-4 over concerns about runaway risks without sufficient guardrails. Geoffrey Hinton, credited as the «godfather of AI,» resigned from Google in May so that he could freely share his concerns about the technology he helped create, which he says could cause the world serious harm.
Does generative AI fit into Apple’s business?
Although Apple hasn’t publicly entered the generative AI fight, a recent 9to5Mac report said that the iPhone maker is working on an upgrade to Siri, one that could improve the virtual assistant’s conversational abilities via ChatGPT-like AI concepts. Apple didn’t reply to a request for comment.
While Apple hasn’t publicly discussed any plans for generative AI-based products, Cook did discuss the company’s focus on AI during its May earnings call. He cited AI-powered features like fall and crash detection, which are both available on the latest iPhones and Apple Watches.
«We view AI as huge,» he said. «We’ll continue weaving it into our products on a very thoughtful basis.»
AI is far from a brand new concept to Apple. Siri, which was released 12 years ago, uses speech recognition and machine learning to understand a query and serve up an answer. In recent months, Apple debuted camera enhancements such as photographic styles and the ability to cut and paste a subject from an image, both of which depend on AI.
In addition, Apple’s Macs and MacBooks, which now run on Apple-designed M1 and M2 chips, have dedicated neural engines with 16 cores, which are aimed at AI and machine learning tasks. Apple says AI performance is 40% faster than with its old Intel chips.
«You can expect that AI performance will become more and more important as more developers figure it out,» wrote CNET’s Stephen Shankland in a January article detailing Apple’s M2 chipset.
But as Greengart highlights, it would make sense for Apple to bring the tech to certain products that extend beyond Siri as well as its current AI-powered offerings.
«Apple likes to position itself as being at the intersection of technology and liberal arts,» Greengart told CNET in an email. «Generative AI would fit nicely into tools and software that Apple provides for artistic and personal expression; that could include anything from GarageBand to photo editing to email across iPhones, iPads, and Mac.»
However, a chatbot in the vein of OpenAI’s ChatGPT or Google’s Bard is likely not in the books for Apple. The underlying technology behind those chatbots, known as large language models, has a high resource requirement for development. That means significant investment in the form of computing resources, human talent and power, rendering it a possibility for huge enterprises with vast resources. While Apple presumably has those resources, it’ll have to be a worthwhile investment for the iPhone maker.
All eyes on WWDC
After Google devoted a considerable amount of air time to generative AI at its conference this month, all eyes are on Apple and what it might reveal at its Worldwide Developers Conference on June 5. Apple executives could offer more clues on how the iPhone maker views generative AI and how it fits into the broader business. At WWDC, Apple typically introduces new software for the iPhone, Apple Watch, iPad and so on, and it’s possible that Apple could bake more AI into those updates.
Ahead of the conference, Apple previewed a slew of accessibility software features expected to make their way to its upcoming iOS 17 mobile operating system. One of the noteworthy drops is called Personal Voice. It uses on-device machine learning to allow users at risk of speech loss to replicate a voice after about 15 minutes of training. The phone can then speak aloud typed-out phrases, and it’s compatible with FaceTime and phone calls in a feature that could be a form of generative AI for voice.
More likely to take center stage, however, is Apple’s highly anticipated mixed reality headset, which would mark the company’s first entry into a new hardware category since 2015. According to a January Bloomberg report, it’ll cost around $3,000, run on Apple’s latest M2 chipset, boast eye- and hand-tracking systems, and feature a digital crown that lets users switch between AR and VR modes. It’s also probable that Apple will take advantage of fast-developing AI technology for its latest device as well, even if it’s doesn’t receive explicit mention.
«We need to keep in mind that generative AI is not only about generating text but also other types of content like graphics,» Will Wong, of market researcher International Data, told CNET. «Thus, it will be an area that is favorable for Apple to look into, especially if there is an AR/VR headset that comes into its product portfolio.»
Technologies
The Black Friday Gaming Deals Are Here. Shop Now and Save Big on PlayStation, Xbox and Alienware
Technologies
Looking for a Free iPhone? Verizon Will Basically Hand You One With This Black Friday Offer
Technologies
Smartphone vs. Dumb Phone: Why People Are Going Basic
Here’s how to ditch your smartphone for a dumb phone. It’s digital detox done right.
Over the past couple of decades, smartphones have become an integral part of our lives. According to the Pew Research Center, about 91% of Americans own a smartphone. Statista reports that the number of global smartphone owners is estimated to reach 6.1 billion in 2029. For many, a smartphone is an always-on internet device that keeps us connected to the world.
But there are also significant downsides to having one. If you’re concerned about how much time you spend on your phone, you aren’t alone: Some people feel addicted to their smartphones, checking their email and social media feeds hundreds of times a day. Perhaps you find yourself doomscrolling through the news or wasting time on mindless apps and games rather than being productive at work or spending quality time with your family. Sure, you could simply limit your screen time, but that takes willpower that you might not have.
This rise in this obsessive behavior toward smartphones explains the resurgence of so-called dumb phones in recent years. Sometimes referred to as feature phones, dumb phones are essentially stripped-down cellular devices that lack the bells and whistles of modern smartphones. Some only let you call and text, while others have a few more features such as a camera or a music player. Dumb phones typically offer only the most basic of features, minimal internet and that’s about it.
If that intrigues you, read on. In this guide, we’ll highlight the different kinds of dumb phones on the market, what you should look for when shopping for one, and whether a dumb phone is even right for you.
The differences between a dumb phone and a smartphone
A smartphone is essentially a tiny computer in your pocket. A dumb phone lacks the apps and features that smartphones have. More advanced dumb phones, or «feature phones,» offer a camera and apps like a calendar or a music player. Some even have minimal internet connectivity.
Many dumb phones are reminiscent of handsets with physical buttons from decades ago. Others have a T9 keypad where you press the numbers with the letters on the keypad and the phone «predicts» the word you want.There are even feature phones with touchscreens and more modern interfaces.
What should you look for when getting a dumb phone?
The dumb phone that’s best for you will depend on the reason you’re getting it. Do you want to go without internet access entirely and do it cold turkey? Then, perhaps a basic phone is what you want. Basic phones are also great if you just want a secondary emergency backup handset. Do you want at least some functionality, like Wi-Fi hotspot capabilities or navigation directions? Then look into «smarter» dumb phones that have those features.
Alternatively, if you think you still need certain smartphone apps like WhatsApp or Uber, you could look into «dumbed down» Android phones with smaller screens and keypads (sometimes called Android dumb phones). They don’t qualify as dumb phones technically, but they’re often seen as an in-between solution for those who can’t quite commit to a lifestyle change.
What are the different kinds of dumb phones on the market?
As more people seek smartphone alternatives, a large number of modern dumb phones have emerged on the market. If you’re on the hunt for one, we recommend using Jose Briones’ excellent Dumbphone Finder, which lets you filter and browse a dizzying array of choices based on your preferences and network provider. We also suggest perusing the r/dumbphones subreddit, where you’ll find a community of dumb phone enthusiasts who can assist you in your dumb phone journey.
Here are a few different kinds of dumb phones that caught our attention.
Smarter dumb phones
If you have a tough time letting go of your smartphone, there are a few smarter dumb phones on the market that might be a good gateway into the smartphone-free world. They often have touchscreen interfaces and more features you’d find on smartphones, like a music player or a camera.
Perhaps the smartest dumb phone on the market right now is the Light Phone 3, which has a 3.92-inch OLED screen and a minimalist black-and-white aesthetic. Its features include GPS for directions, Bluetooth, a fingerprint sensor, Wi-Fi hotspot capabilities, a flashlight, a 50-megapixel rear camera, an 8-megapixel front-facing camera and a music player. It also has 5G support, which is something of a rarity among dumb phones.
However, it’s expensive at around $700, which is almost the same price as a higher-end smartphone. Light also sells the Light Phone 2, which lacks cameras and a flashlight, but it’s much cheaper at $300 (about the price of a midrange smartphone). It uses an E Ink screen instead of OLED. However, some reviews have said that the texting speed is pretty slow.
Another touchscreen phone that’s similar to an e-reader and is fairly popular with the dumb phone community is the Mudita Kompakt. It has wireless charging, an 8-megapixel camera, GPS for directions, a music player, an e-reader and basic apps including weather, a calendar and more.
Barebones phones
On the other hand, if you’re ready for a full digital detox, then you could consider just a basic phone that lets you call, text and not much else. Simply harken back to the phones of decades ago and you’ll likely find one that fits that description.
One of the major brands still making basic phones is HMD Global, which also makes Nokia-branded handhelds like the Nokia 3210 and the Nokia 2780 Flip. HMD makes its own line of phones too, such as the iconic pink Barbie phone, complete with a large Barbie logo emblazoned on the front. It even greets you with a cheerful «Hello Barbie» each time it powers on. We should note, however, that HMD has said it’s exiting the US, so the only way to get one might be through third-party reseller in the near future.
There are still basic phones being sold in the US. The Punkt MP02 is one of the more interesting models, thanks in part to its unique slim design and clicky buttons. You can even send messages via Signal with it, though you’ll have to text via the old-fashioned T9 method.
Android dumb phones
Some dumb phone purists might argue that anything Android doesn’t belong in this list, but if your main goal in quitting your phone is to be free of the social media algorithm, then perhaps a scaled-down smartphone is a good halfway point for you. A couple of examples are the Unifone S22 Flip phone (formerly the CAT S22 Flip phone) and the Doov R7 Pro candy bar (available outside of the US), both of which are Android handsets but have traditional cell phone designs (The Unifone S22 Flip runs Android Go, a simplified version of Android).
This way, you still have access to your «must-have» apps, and might be able to better withstand the temptation of social media because of their tiny size and shape (or at least that’s the theory).
Should you buy an old or used dumb phone? Will it work on a carrier’s 5G network?
There’s nothing wrong with buying an old or used dumb phone, but you should make sure that it works with your cellphone network. Not all phones work with all networks, and certain carriers in the US aren’t compatible with every device, so check their restrictions. AT&T, for example, has a whitelist of permitted devices and you generally can’t use something that isn’t on that list.
As for 5G support, that’s pretty rare when it comes to dumb phones, mostly because they often don’t really need it (they typically won’t see the benefit of faster data speeds, for example). Some, however, do have 5G support, such as the Light Phone 3, the Sonim XP3 Plus 5G and the TCL Flip 4. If 5G support is important to you due to network congestion concerns, then that’s something you can keep an eye out for.
What if I’m not able to give up my smartphone just yet?
Maybe you need your smartphone for work or emergencies, or maybe you just don’t find any of the existing dumb phones all that appealing. If you don’t mind exercising your willpower, there are existing «wellness» tools on both Android and iOS that could help limit your screen time by allowing you to set app timers or downtime modes.
You could also disable and uninstall all your most addictive apps and use parental control tools to limit your screen time. Last but not least, there are several apps and gadgets designed to help you cut back on doomscrolling, like the Brick and the Unpluq tag.
-
Technologies3 года agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies3 года agoBest Handheld Game Console in 2023
-
Technologies3 года agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 года agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies4 года agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies4 года agoOlivia Harlan Dekker for Verum Messenger
-
Technologies4 года agoiPhone 13 event: How to watch Apple’s big announcement tomorrow
