Technologies

It’s Time to Stop Waiting for Apple’s Next iPhone Moment

Commentary: The iPhone took off because it came at the right time — a moment that may be impossible to re-create.

When the original iPhone arrived in 2007, few people knew it would lay the foundation for the devices we now carry in our pockets each day. As the June 5 date of Apple’s Worldwide Developers Conference approaches, all eyes will be focused on whether the tech giant can re-create that impact with its first entirely new product in almost a decade: a head-mounted computer.

The iPhone wasn’t the first smartphone, nor was it the first mobile device to achieve cultural relevance as a status symbol. But it came at just the right moment, and there arguably hasn’t been such a perfectly timed tech product launch since. Re-creating that moment will be challenging, even for Apple.

The tech industry has evolved a lot since 2007, and so has our relationship with technology. Devices like the iPhone and the BlackBerry revolutionized the way we access information and communicate, at a time when the idea of constant internet connectivity was relatively new.

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But the biggest new gadgets since then (think smartwatches, wireless earbuds) were initially useful because they untethered us from those phones, helping us better navigate the influx of alerts flowing from them. It took years for the Apple Watch to establish its direction as a health and wellness device, and I suspect it’ll similarly take time for the headset to find its niche.

The arrival of a completely new product — whether it be a smartwatch or a headset — doesn’t feel the same as it did 16 years ago. Nor should it.

For the iPhone, timing was everything

The iPhone debuted at a formative time for personal technology. As the internet became a more integral part of our lives, so did the need to take it with us.

The iPod, BlackBerry phones and other personal digital assistants (better known as PDAs) provided a way to keep us connected on the go as people recognized the need to listen to music, send emails, and manage calendars away from home. Shipments of handheld computers from brands like BlackBerry and Palm rose 18.4% in 2006, according to Gartner data reported by the Associated Press in early 2007, underscoring the demand for mobile access to email and other communications.

Research in Motion’s BlackBerry Curve 8350i, from 2008. The BlackBerry first appeared in 2002.

Corinne Schulze/CNET Networks

Then the iPhone came in 2007 and changed everything. Steve Jobs famously introduced the first iPhone as a phone, an iPod and an Internet communicator in one device. What made the iPhone so impactful was that those three things were already necessities in people’s lives, as the success of cell phones, the iPod and home computers showed.

In 2000, 51% of US households had one or more computers, and more than 40% of households were connected to the Internet, according to a 2001 New York Times report covering Census Bureau data. The US added a record-breaking 25.7 million new mobile phone users in 2005, reported InfoWorld in 2006, citing data from the Cellular Telecommunications & Internet Association. And sales of MP3 players were booming in the early 2000s, as market researcher IDC reported back in 2002.

Clearly the internet, MP3 players and cell phones were permeating everyday life long before the iPhone made its debut at the Macworld conference in 2007. The iPhone was the culmination of these trends, showing how hardware was catching up to the way people were already using tech products in their daily lives. Though PDAs and early “smart” phones like the IBM Simon were a promising start, they were largely designed to be handheld computers with cell phone functionality.

The iPhone and other modern smartphones took that idea a step further. When Apple’s App Store arrived later in 2008, apps turned the iPhone and other handheld devices into Swiss Army Knives, expanding their functionality beyond the business-focused PDAs of years past. Today, mobile devices can serve as phones, internet and email portals, music players, mini-TVs, flashlights, wallets, keys and so much more, largely thanks to the proliferation of apps.

apple-store-iphone11-app-9823 — The App Store turned the iPhone into much more than a phone, iPod and internet communicator.

Angela Lang/CNET

But it’s important to remember that even the iPhone wasn’t an overnight success. The original model’s price and initial exclusivity to AT&T, combined with the notion that Apple was a newcomer to the mobile phone business, certainly resulted in some skepticism about the iPhone’s future. Let’s not forget that the first model also had many shortcomings, as former CNET Senior Managing Editor Kent German pointed out in his review.

Still, the iPhone had a long-term impact because it filled a need at the right time — even if it wasn’t immediately accessible to everyone right away. Consider technologies that came before their time. Microsoft’s SPOT platform sought to turn everyday objects like watches and household appliances into smart gadgets — preceding today’s smartwatches and the so-called internet of things boom. The SPOT watches never caught on, thanks in part to their bulky design and the subscription fee required to access Microsoft’s MSN Direct service, as my colleague David Carnoy wrote in 2008, marking the end of Microsoft’s efforts in that area at the time.

An Apple headset has a lot more competition for our attention

Fast-forward to today, and the tech world is buzzing about what’s expected to be a similar moment in Apple’s history. The company will reportedly introduce its first mixed reality headset on June 5, which Bloomberg says will have apps and software features that span gaming, communication, fitness and more. Apple has a reputation for popularizing devices like the smartphone, tablet and smartwatch, so the expectation is that it will do so again for headsets.

That may very well be true. But making head-mounted computers as ubiquitous as the iPhone is a tough task, even for Apple. Once again, it will all come down to timing. From smartwatches to earbuds, tablets to smart speakers, there are plenty of gadgets in our lives designed to fulfill different needs — many more than when the first iPhone launched.

Apple Watch Ultra vs Series 8 — Devices like the Apple Watch can help us manage the influx of notifications coming from our phones.

Lexy Savvides/CNET

American households owned an average of 16 connected devices as of 2022, according to research firm Parks Associates. A Pew Research survey from 2021 found that 31% of US adults said they’re constantly online. A Reviews.org survey, the results of which were published this month, found that 56.9% of Americans said they’re addicted to their smartphone.

A gadget like Apple’s virtual reality headset, which will cost around $3,000 according to Bloomberg, will have to be very compelling to demand attention in a world already oversaturated with screens and sensors.

The iPhone may have revolutionized the way we communicate and use the internet. But we’re now in an era in which people are looking to disconnect from their phones more easily, and that shows in the new tech products from the last decade.

What do smartwatches, wireless earbuds and smart speakers have in common? They all allow us to access the internet without reaching for our phones, whether it’s skipping to the next track on your Spotify playlist, asking a virtual assistant for today’s weather forecast or getting a text message on your wrist. A mixed reality headset would seemingly do the opposite by further plunging you into whatever content you’re experiencing at the moment.

Even the developments in generative artificial intelligence, or AI, that can create content based on prompts, are designed to help us spend less time buried in screens. Google, for example, recently showed off a new Gmail feature called Help Me Write that can draft messages for you based on a quick prompt. Tools like these could shorten the amount of time we spend replying to emails and other communications, and could arguably be more impactful than new hardware. (In fact, if you’ve been following tech headlines in 2023, AI is apparently in the midst of its own “iPhone moment.”)

The slow-burn effect

In recent years, it’s taken longer for new Apple gadgets to establish a role in our lives, and the Apple Watch is the strongest example of this. When introducing it back in 2014, Apple initially positioned it as a personal timepiece by highlighting its stylish design and time-telling accuracy, before mentioning health and fitness.

But as the gadget matured and became more popular, Apple leaned more fully into health. It added ECG functionality in 2018 with the Series 4 model, enabling the watch to provide more data about cardiac health and signaling a turning point for the device. In 2019, Apple CEO Tim Cook told CNBC that Apple’s “greatest contribution to mankind” will be about health. Roughly three years after the first Apple Watch arrived, it became clear that health, fitness and wellness tracking would be the its most important purpose. The iPhone may not have been in everyone’s pockets right away, but its role as a handheld computer, MP3 player and phone was apparent from the start.

A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background. — The Apple Watch Series 4 was the first with ECG support.

Sarah Tew/CNET

Is it the right time for Apple’s rumored headset? I don’t have the answer, and I’m not sure if Apple does either. But one thing is for certain: If the headset is a hit, its success will look a lot different than that of the first iPhone. We might not understand the headset’s role in our lives until years after its release, if the Apple Watch’s trajectory is any indication. That wouldn’t deem it a failure, it’s just a sign of the times.

The so-called “iPhone moment” may be behind us for good. Or maybe it’s just changed.

Technologies

Iranian President Pezeshkian to head to New York for UN meeting as Trump warns of no-deal consequences

Trump threatened to destroy Iran’s economy or eliminate its leadership if Tehran doesn’t strike a deal, complicating efforts at diplomacy.

President Masoud Pezeshkian will lead an Iranian delegation at the United Nations General Assembly in New York on Tuesday, amid renewed hopes for a diplomatic solution to the Middle East conflict.

Pezeshkian will address the assembly and present Iran’s positions on “international developments,” according to the country’s semi-official Tasnim news agency, with a particular focus on its war with the U.S. and Israel.

He will also hold talks with the leaders of several countries on the sidelines of the event, which is scheduled to take place Sept. 22 to 26, and 28.

The Iranian delegation’s attendance at the UN has renewed hopes for a diplomatic solution to the war, lifting market sentiment on Monday, with stocks rising, oil prices easing and global bond yields falling sharply.

But U.S. President Donald Trump, who has said he would be open to meeting Pezeshkian during the assembly, has threatened to destroy Iran’s economy or eliminate its leadership if Tehran doesn’t strike a deal.

Trump told Fox News on Sunday that the only options on the table were “wiping Iran out,” or letting its economy “rot,” unless both sides reach a deal.

Separately, Iran’s military said that its intelligence suggested a new, large-scale strike being prepared by the U.S. and its allies, warning of “painful” retaliation across the Middle East. Regional countries backing such a strike would be treated as parties to the conflict, it said.

“If the U.S. makes any mistake against the Islamic Republic of Iran, all its positions and interests in the region will be targeted by sustained, effective and painful attacks,” the Khatam al-Anbia Central Headquarters of Iran said, according to Tasnim.

Houthi-Saudi conflict complicates diplomacy hopes

The U.S. State Department this weekend issued a security alert citing risks of unforeseen escalation in the Middle East, telling Americans to exercise more vigilance and be aware of possible flight cancellations and airspace closures.

The warnings came after Iran-backed Houthi militants claimed missile and drone attacks on Riyadh on Saturday, triggering the first air-raid alert in the Saudi capital since fighting escalated in July.

Saudi authorities said they intercepted and destroyed a ballistic missile and reported no casualties or damage. The Houthis also attempted to target civilians and infrastructure in several parts of the kingdom, Saudi-led coalition forces spokesperson Major-General Turki al-Maliki said on X on Saturday, though those attacks were thwarted by the country’s air defenses.

Oil prices have pulled back in recent days despite widening hostilities, as traders hope for a recovery in energy shipments from oil-rich Saudi Arabia.

Oil prices will remain high despite U.S. progress in moving oil through the Strait of Hormuz, a team of analysts at Eurasia Group said in a Saturday note. Any rebound in oil flows would not be enough to address the overall market deficit, they said, forecasting Brent prices to trade in a higher band of $90-110 per barrel through the rest of this year.

“Iran’s leadership will stick with resistance, even as they quarrel internally,” according to the consultancy firm, as Tehran seeks to use military proxies and tanker attacks to keep a chokehold on shipping flows, to pressure Washington into concessions.

Tehran has insisted that it would not reopen the Strait of Hormuz until Washington fulfills its commitment under the June memorandum, which called for lifting the naval blockade of Iranian ports, easing sanctions, unfreezing Iranian assets and ending U.S. military threats.

Iranian parliament speaker Mohammad Bagher Ghalibaf said Sunday that Iran must keep on fighting and negotiating, to push back its enemies, and only work on diplomacy when it has the upper hand on the battlefield.

Technologies

U.S. crude oil drops below $100 a barrel as Trump signals willingness to negotiate with Iran

U.S. crude oil prices slipped back below $100 a barrel after President Trump signaled openness to talks with Iran and halted plans to bomb Yemen, while Middle East supply flows remained robust despite pipeline disruptions.

Crude oil prices declined for the fourth straight session on Monday after President Donald Trump reportedly decided against bombing Yemen for the time being and indicated he was open to diplomatic engagement with Iran.

U.S. West Texas Intermediate futures fell 2.7% to $97.59 per barrel by 7:48 a.m. ET, while Brent crude, the global benchmark, slipped 2.8% to $101 a barrel. The market has risen more than 11% so far this month.

Trump told Fox News he would likely be receptive to meeting Iranian President Masoud Pezeshkian at the United Nations General Assembly later this week.

According to The New York Times, the president has decided not to target the Iran‑aligned Houthi militants for now, despite requests from Saudi Arabia.

Meanwhile, crude shipments from the Middle East appear resilient after Saudi Arabia shut down its East‑West pipeline following attacks. JPMorgan analysts noted in a September 18 report that oil flows from the region remain surprisingly strong, averaging 17.1 million barrels per day over the past 10 days—about 6.1 million bpd below the 2025 average.

Potential supply disruptions persist. Trump told Fox that he is in a “deciding mode” and that “very big things” are expected soon regarding the U.S.–Iran conflict.

Prices are likely to stay closely linked to the pace of export normalization and diplomatic progress, said Daniel Takieddine, co‑founder and CEO of Sky Links Capital Group.

Any setback or renewed deterioration in shipping conditions would tighten the physical market and restore upward pressure on prices, Takieddine added.

Technologies

White House TV press pool won’t cover Trump after CNN ban

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White House TV press pool won’t cover Trump after CNN ban
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Politics & Policy

White House TV press pool won’t cover Trump after CNN ban

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