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It’s Time to Stop Waiting for Apple’s Next iPhone Moment

Commentary: The iPhone took off because it came at the right time — a moment that may be impossible to re-create.

When the original iPhone arrived in 2007, few people knew it would lay the foundation for the devices we now carry in our pockets each day. As the June 5 date of Apple’s Worldwide Developers Conference approaches, all eyes will be focused on whether the tech giant can re-create that impact with its first entirely new product in almost a decade: a head-mounted computer

The iPhone wasn’t the first smartphone, nor was it the first mobile device to achieve cultural relevance as a status symbol. But it came at just the right moment, and there arguably hasn’t been such a perfectly timed tech product launch since. Re-creating that moment will be challenging, even for Apple. 

The tech industry has evolved a lot since 2007, and so has our relationship with technology. Devices like the iPhone and the BlackBerry revolutionized the way we access information and communicate, at a time when the idea of constant internet connectivity was relatively new. 

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But the biggest new gadgets since then (think smartwatches, wireless earbuds) were initially useful because they untethered us from those phones, helping us better navigate the influx of alerts flowing from them. It took years for the Apple Watch to establish its direction as a health and wellness device, and I suspect it’ll similarly take time for the headset to find its niche. 

The arrival of a completely new product — whether it be a smartwatch or a headset — doesn’t feel the same as it did 16 years ago. Nor should it. 

For the iPhone, timing was everything

The iPhone debuted at a formative time for personal technology. As the internet became a more integral part of our lives, so did the need to take it with us. 

The iPod, BlackBerry phones and other personal digital assistants (better known as PDAs) provided a way to keep us connected on the go as people recognized the need to listen to music, send emails, and manage calendars away from home. Shipments of handheld computers from brands like BlackBerry and Palm rose 18.4% in 2006, according to Gartner data reported by the Associated Press in early 2007, underscoring the demand for mobile access to email and other communications. 

BB_Curve_8350i_440.jpg BB_Curve_8350i_440.jpg

Research in Motion’s BlackBerry Curve 8350i, from 2008. The BlackBerry first appeared in 2002.

Corinne Schulze/CNET Networks

Then the iPhone came in 2007 and changed everything. Steve Jobs famously introduced the first iPhone as a phone, an iPod and an Internet communicator in one device. What made the iPhone so impactful was that those three things were already necessities in people’s lives, as the success of cell phones, the iPod and home computers showed. 

In 2000, 51% of US households had one or more computers, and more than 40% of households were connected to the Internet, according to a 2001 New York Times report covering Census Bureau data. The US added a record-breaking 25.7 million new mobile phone users in 2005, reported InfoWorld in 2006, citing data from the Cellular Telecommunications & Internet Association. And sales of MP3 players were booming in the early 2000s, as market researcher IDC reported back in 2002. 

Clearly the internet, MP3 players and cell phones were permeating everyday life long before the iPhone made its debut at the Macworld conference in 2007. The iPhone was the culmination of these trends, showing how hardware was catching up to the way people were already using tech products in their daily lives. Though PDAs and early «smart» phones like the IBM Simon were a promising start, they were largely designed to be handheld computers with cell phone functionality. 

The iPhone and other modern smartphones took that idea a step further. When Apple’s App Store arrived later in 2008, apps turned the iPhone and other handheld devices into Swiss Army Knives, expanding their functionality beyond the business-focused PDAs of years past. Today, mobile devices can serve as phones, internet and email portals, music players, mini-TVs, flashlights, wallets, keys and so much more, largely thanks to the proliferation of apps.

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The App Store turned the iPhone into much more than a phone, iPod and internet communicator. 

Angela Lang/CNET

But it’s important to remember that even the iPhone wasn’t an overnight success. The original model’s price and initial exclusivity to AT&T, combined with the notion that Apple was a newcomer to the mobile phone business, certainly resulted in some skepticism about the iPhone’s future. Let’s not forget that the first model also had many shortcomings, as former CNET Senior Managing Editor Kent German pointed out in his review.

Still, the iPhone had a long-term impact because it filled a need at the right time — even if it wasn’t immediately accessible to everyone right away. Consider technologies that came before their time. Microsoft’s SPOT platform sought to turn everyday objects like watches and household appliances into smart gadgets — preceding today’s smartwatches and the so-called internet of things boom. The SPOT watches never caught on, thanks in part to their bulky design and the subscription fee required to access Microsoft’s MSN Direct service, as my colleague David Carnoy wrote in 2008, marking the end of Microsoft’s efforts in that area at the time.

An Apple headset has a lot more competition for our attention 

Fast-forward to today, and the tech world is buzzing about what’s expected to be a similar moment in Apple’s history. The company will reportedly introduce its first mixed reality headset on June 5, which Bloomberg says will have apps and software features that span gaming, communication, fitness and more. Apple has a reputation for popularizing devices like the smartphone, tablet and smartwatch, so the expectation is that it will do so again for headsets.

That may very well be true. But making head-mounted computers as ubiquitous as the iPhone is a tough task, even for Apple. Once again, it will all come down to timing. From smartwatches to earbuds, tablets to smart speakers, there are plenty of gadgets in our lives designed to fulfill different needs — many more than when the first iPhone launched. 

Apple Watch Ultra vs Series 8 Apple Watch Ultra vs Series 8

Devices like the Apple Watch can help us manage the influx of notifications coming from our phones.

Lexy Savvides/CNET

American households owned an average of 16 connected devices as of 2022, according to research firm Parks Associates. A Pew Research survey from 2021 found that 31% of US adults said they’re constantly online. A Reviews.org survey, the results of which were published this month, found that 56.9% of Americans said they’re addicted to their smartphone.  

A gadget like Apple’s virtual reality headset, which will cost around $3,000 according to Bloomberg, will have to be very compelling to demand attention in a world already oversaturated with screens and sensors.

The iPhone may have revolutionized the way we communicate and use the internet. But we’re now in an era in which people are looking to disconnect from their phones more easily, and that shows in the new tech products from the last decade.  

What do smartwatches, wireless earbuds and smart speakers have in common? They all allow us to access the internet without reaching for our phones, whether it’s skipping to the next track on your Spotify playlist, asking a virtual assistant for today’s weather forecast or getting a text message on your wrist. A mixed reality headset would seemingly do the opposite by further plunging you into whatever content you’re experiencing at the moment.  

Even the developments in generative artificial intelligence, or AI, that can create content based on prompts, are designed to help us spend less time buried in screens. Google, for example, recently showed off a new Gmail feature called Help Me Write that can draft messages for you based on a quick prompt. Tools like these could shorten the amount of time we spend replying to emails and other communications, and could arguably be more impactful than new hardware. (In fact, if you’ve been following tech headlines in 2023, AI is apparently in the midst of its own «iPhone moment.»)

The slow-burn effect

In recent years, it’s taken longer for new Apple gadgets to establish a role in our lives, and the Apple Watch is the strongest example of this. When introducing it back in 2014, Apple initially positioned it as a personal timepiece by highlighting its stylish design and time-telling accuracy, before mentioning health and fitness.

But as the gadget matured and became more popular, Apple leaned more fully into health. It added ECG functionality in 2018 with the Series 4 model, enabling the watch to provide more data about cardiac health and signaling a turning point for the device. In 2019, Apple CEO Tim Cook told CNBC that Apple’s «greatest contribution to mankind» will be about health. Roughly three years after the first Apple Watch arrived, it became clear that health, fitness and wellness tracking would be the its most important purpose. The iPhone may not have been in everyone’s pockets right away, but its role as a handheld computer, MP3 player and phone was apparent from the start. 

A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background. A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background.

The Apple Watch Series 4 was the first with ECG support.

Sarah Tew/CNET

Is it the right time for Apple’s rumored headset? I don’t have the answer, and I’m not sure if Apple does either. But one thing is for certain: If the headset is a hit, its success will look a lot different than that of the first iPhone. We might not understand the headset’s role in our lives until years after its release, if the Apple Watch’s trajectory is any indication. That wouldn’t deem it a failure, it’s just a sign of the times. 

The so-called «iPhone moment» may be behind us for good. Or maybe it’s just changed.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Aug. 21, #332

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Aug. 21, No. 332.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


To solve today’s Connections: Sports Edition, focus on the endings of some of the words. That should help you see how they connect. Read on for hints and the answers.

Connections: Sports Edition is out of beta after making its debut on Super Bowl Sunday on Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.  

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: What you want to do.

Green group hint: Football abbreviations.

Blue group hint: Home to hoops.

Purple group hint: Hidden hockey team names.

Answers for today’s Connections: Sports Edition groups

Yellow group: Objective.

Green group: NFL teams, on scoreboards.

Blue group: NBA arenas ending with «Center.»

Purple group: Ends with an NHL team.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is objective. The four answers are aim, goal, mark and target.

The green words in today’s Connections

The theme is NFL teams, on scoreboards. The four answers are CHI, MIA, MIN and NO. (Chicago, Miami, Minnesota and New Orleans.)

The blue words in today’s Connections

The theme is NBA arenas ending with «Center.» The four answers are Barclays, Chase, Delta and Kia.

The purple words in today’s Connections

The theme is ends with an NHL team. The four answers are geoducks, spoilers, superstars and Vikings. (Ducks, Oilers, Stars and Kings.)

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Technologies

Made by Google 2025: Everything Announced — Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold

At a star-studded event hosted by late-night host Jimmy Fallon, Google announced new phones, watches, earbuds and Android features.

Even though the Pixel 10 leaks and rumors felt as if they arrived in a steady firehose before today’s Made by Google event — compelling the company to release a teaser video pre-announcing the new phone’s existence a month ago — Google still delivered details it somehow managed to keep private until it was ready to share.

And that delivery was refreshingly fun for a tech event. The Tonight Show host Jimmy Kimmel led the proceedings in a very late-night talk show format, bringing on several special guests from media, sports and yes, Google’s own experts to show off the products and features they’ve been working on for today’s announcements.

Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL are real

Surprise, Google announced new phones! OK, this was the least surprising part of the event, but it still feels good to finally know what exists and when it’s coming. Preorders for the Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL begin today and will be in stores and shipping starting August 28.

  • I’m Stoked That Google Made the Pixel 10 a $799 Value-Packed Feature Monster

  • I Tested Google’s Pixel 10 Pro XL in Paris, and I’m Impressed

  • Pixel 10 Pro and Pro XL First Look: Familiar Design, New AI Tricks

  • Google Launches the Full Pixel 10 Line, Including the Pixel 10 Pro and Pixel 10 Pro XL

Pixel 10 Pro Fold opens the next chapter of foldables

Folding phones so far have shared an Achilles Hinge: small particulates like sand can get inside the case and really mess things up. The Pixel 10 Pro Fold is one of the first to have an IP68 rating for dust and water resistance, meaning you can take it to the beach.

  • Pixel 10 Pro Fold Is Tougher, Smarter and Totally Dust Resistant

  • Forget the Pixel 10 Pro Fold. Foldables Should Look Like the Microsoft Surface Duo

  • Google’ Pixel 10 Pro Fold Is Here

Pixel Watch 4 talks to Gemini and is your new health coach

The Pixel Watch 4 includes new fitness options like real-time guidance while exercising. And if you forgot to start a workout, the watch (with AI help) can detect the activity in the background and remind you of it later, giving you credit for the effort you made. It’s also the only smartwatch that can detect a loss of pulse and call emergency services automatically.

  • Well Played, Google: The Pixel Watch 4 May Give Apple Watch Loyalists a Wandering Eye

  • Pixel Watch 4 First Look: Google Just Raised the Bar

  • The Pixel Watch 4 Is Here. Can It Finally Beat Apple?

Pixel Buds 2a are more affordable earbuds

Joining the Pixel Buds 2 Pro in the market are Pixel Buds 2a, an affordable ($130) pair of wireless earbuds that feature active noise cancellation, a smaller and lighter for all, and a twist-to-adjust stabilizer feature for setting a comfortable fit.

  • Google’s New Pixel Buds 2A Look a Lot Like the Pro 2, but Cost Way Less

  • Meet the Pixel Buds 2A: Google’s Budget Answer for ANC Buds

Pixel Buds Pro 2 owners will see new features

Coming in a software update next month, Pixel Buds Pro 2 owners will be able to answer calls or send them to voicemail with a nod or shake of the head. You’ll be able to talk to Gemini live in noisy locations, and benefit from adaptive audio that applies noise cancellation while letting important sounds come through. At the other end, a new feature will protect your hearing from very loud sounds.

Magic Cue is a Gemini assistant that pulls data from your correspondence

In the rollout of all the various AI technologies in the industry, the current stretch goal is «agentic» interactions with software: Having an AI that knows all sorts of details about you and can act to get the important stuff in front of you when needed. (And do it in a privacy-first way, one would hope.)

Magic Cue is Google’s implementation. It’s a new Gemini-based feature that can look through your earlier messages, emails and photos to pull details about things like restaurant reservations and flight times. Magic Cue runs on the Pixel device itself, so sensitive data stays private and not shared to the cloud.

A lot of Gemini AI intelligence is still coming soon

At the start of the event, Kimmell sat down in typical talk-show format with Rick Osterloh, senior vice president of platforms and devices, to chat about Gemini and the marvels of AI. Aside from Magic Cue, which will be shipping on the Pixel 10 phones, a lot of the features we’ve been hearing about are still on the horizon.

«For instance, Gemini could do something like plan a team celebration dinner for 12 people tonight,» he said. «It might go find a restaurant that’ll accommodate that group…. Look for a karoake place nearby and maybe even order custom T-shirts for the celebration.»

And when will that be possible? Kimmell asked. «A lot sooner than people think,» Osterloh replied. «This kind of thing is coming this year.»

The Pixel 10 Pro and 10 Pro XL can zoom to 100x with AI help

Pro Res Zoom on the Pixel 10 Pro phones pushes zooming far beyond what would seem to be possible with typical small cameras. Usually when you zoom beyond the optical limits of the cameras, details get fuzzy as the software upscales the image. With Pro Res Zoom, when you go beyond 30x zoom, it uses generative AI to build a sharper version. CNET’s Andrew Lanxon got both impressive and head-scratching results while making photos in Paris using the Pixel 10 Pro XL.

Camera Coach uses AI to encourage better photos

Smartphone cameras have employed AI for several years, such as identifying subjects in order to blur the background for Portrait modes or quickly snapping several shots at multiple exposures and blending them together to create well-balanced lighting throughout. Now Google is using AI to help you take better photos.

Camera Coach is a new feature in the Pixel Camera app that looks at the scene in front of the lens and generates multiple suggestions for how to improve the photo before it’s captured. To show this off, podcaster Alex Cooper brought Fallon out to be her model and sat him down on a couch. When she activated the feature, Camera Coach suggested that she move the camera closer to the subject, position his head in the upper portion of the frame, lower the camera to eye level and turn on Portrait mode.

«To all the girls that are watching, I personally know how hard it is to train your boyfriend or your husband to get that perfect shot,» said Cooper. «And now Camera Coach can just train all the boys for us.»

Pixel 10 supports Qi2 magnetic charging

The Qi2 spec includes not just faster charging but also an array of magnets on the back for connecting to accessories. Sound familiar? The presenters mentioned Apple’s MagSafe system, then paused with the realization that they probably shouldn’t have name-checked it during the Google event. On the Pixel 10 phones, it’s called Pixelsnap and should work with accessories made for Apple’s ecosystem too.

Pixel 10 will be available in Mexico

In an impressive segment demonstrating Gemini live translation during a phone call, musician Karen Polinesia, who speaks Spanish, announced that for the first time, the Pixel 10 will be available for sale in Mexico.

This article is being updated; stay tuned for more.

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Technologies

Upgrading to Pixel 10? Here’s How to Prepare Your Old Pixel for Trade-In

Don’t send off your phone with a ton of personal information still on it.

Google just announced the Pixel 10 family, and several preorder offers are available right now. If you’re looking for an even better deal on these new phones, you might want to consider trading in your old Pixel for maximum savings. 

The Pixel 10 family consists of the base Pixel 10 model, two Pro models and the latest Pro Fold. All of these phones feature the latest Tensor G5 Processor, Qi2 wireless charging and, of course, new AI tricks. We went hands-on with the new phones, and they made a good impression. 

If you’re ready to leap into a new Pixel, you’ll want to make sure you’ve prepared your old phone properly before you send it off. 

If you don’t check all the right boxes for trading in your phone, its trade-in value could be reduced. You also want to avoid sending your phone out with a ton of personal information still left on it. 

Below, we’ll go over the steps to ensure a seamless trade-in experience when your new Pixel 10 arrives. 

For more, we’ve wrangled all of the best Pixel 10 cases you can buy right now. 

Turn off the activation lock on your Pixel phone

Before you trade in your phone, you’ll just need a factory reset to qualify for the maximum trade-in value. Some retailers want you to remove the activation lock from your phone first, which requires removing the device from your Google account before resetting it. (AT&T took off over $400 of the value because I didn’t do this to my Pixel 7 Pro when I upgraded to the 8 Pro a few years back.)

You can remove your Google account from your phone directly or via your online account. 

From your Pixel settings

You can remove the activation lock right from your Pixel phone. H:

  1. On your phone, navigate to Settings.
  2. Tap Passwords & accounts.
  3. Tap your Google account.
  4. Tap Remove account.

Repeat this process for any additional accounts you need to remove. 

From the web

Alternatively, you can head to your online Google account web page and handle the removal from there. 

  1. From a web browser, navigate to your Google account.
  2. Select Security on the left sidebar.
  3. Locate the Your devices box, and select Manage all devices.
  4. Select the device you’re trading in.
  5. Select Sign out.

Factory reset your Pixel

With the activation lock removed, you’re now free to factory reset your device as you normally would. 

  1. On your Pixel, navigate to Settings.
  2. Tap System.
  3. Tap Reset options.
  4. Tap Erase all data (factory reset).

That’s it. Now you’re ready to send in your trade-in without any hiccups that could drop the value you get for your phone. 

For more, check out a closer look at the Pixel 10 Pro XL’s camera performance.

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