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It’s Time to Stop Waiting for Apple’s Next iPhone Moment

Commentary: The iPhone took off because it came at the right time — a moment that may be impossible to re-create.

When the original iPhone arrived in 2007, few people knew it would lay the foundation for the devices we now carry in our pockets each day. As the June 5 date of Apple’s Worldwide Developers Conference approaches, all eyes will be focused on whether the tech giant can re-create that impact with its first entirely new product in almost a decade: a head-mounted computer

The iPhone wasn’t the first smartphone, nor was it the first mobile device to achieve cultural relevance as a status symbol. But it came at just the right moment, and there arguably hasn’t been such a perfectly timed tech product launch since. Re-creating that moment will be challenging, even for Apple. 

The tech industry has evolved a lot since 2007, and so has our relationship with technology. Devices like the iPhone and the BlackBerry revolutionized the way we access information and communicate, at a time when the idea of constant internet connectivity was relatively new. 

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But the biggest new gadgets since then (think smartwatches, wireless earbuds) were initially useful because they untethered us from those phones, helping us better navigate the influx of alerts flowing from them. It took years for the Apple Watch to establish its direction as a health and wellness device, and I suspect it’ll similarly take time for the headset to find its niche. 

The arrival of a completely new product — whether it be a smartwatch or a headset — doesn’t feel the same as it did 16 years ago. Nor should it. 

For the iPhone, timing was everything

The iPhone debuted at a formative time for personal technology. As the internet became a more integral part of our lives, so did the need to take it with us. 

The iPod, BlackBerry phones and other personal digital assistants (better known as PDAs) provided a way to keep us connected on the go as people recognized the need to listen to music, send emails, and manage calendars away from home. Shipments of handheld computers from brands like BlackBerry and Palm rose 18.4% in 2006, according to Gartner data reported by the Associated Press in early 2007, underscoring the demand for mobile access to email and other communications. 

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Research in Motion’s BlackBerry Curve 8350i, from 2008. The BlackBerry first appeared in 2002.

Corinne Schulze/CNET Networks

Then the iPhone came in 2007 and changed everything. Steve Jobs famously introduced the first iPhone as a phone, an iPod and an Internet communicator in one device. What made the iPhone so impactful was that those three things were already necessities in people’s lives, as the success of cell phones, the iPod and home computers showed. 

In 2000, 51% of US households had one or more computers, and more than 40% of households were connected to the Internet, according to a 2001 New York Times report covering Census Bureau data. The US added a record-breaking 25.7 million new mobile phone users in 2005, reported InfoWorld in 2006, citing data from the Cellular Telecommunications & Internet Association. And sales of MP3 players were booming in the early 2000s, as market researcher IDC reported back in 2002. 

Clearly the internet, MP3 players and cell phones were permeating everyday life long before the iPhone made its debut at the Macworld conference in 2007. The iPhone was the culmination of these trends, showing how hardware was catching up to the way people were already using tech products in their daily lives. Though PDAs and early «smart» phones like the IBM Simon were a promising start, they were largely designed to be handheld computers with cell phone functionality. 

The iPhone and other modern smartphones took that idea a step further. When Apple’s App Store arrived later in 2008, apps turned the iPhone and other handheld devices into Swiss Army Knives, expanding their functionality beyond the business-focused PDAs of years past. Today, mobile devices can serve as phones, internet and email portals, music players, mini-TVs, flashlights, wallets, keys and so much more, largely thanks to the proliferation of apps.

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The App Store turned the iPhone into much more than a phone, iPod and internet communicator. 

Angela Lang/CNET

But it’s important to remember that even the iPhone wasn’t an overnight success. The original model’s price and initial exclusivity to AT&T, combined with the notion that Apple was a newcomer to the mobile phone business, certainly resulted in some skepticism about the iPhone’s future. Let’s not forget that the first model also had many shortcomings, as former CNET Senior Managing Editor Kent German pointed out in his review.

Still, the iPhone had a long-term impact because it filled a need at the right time — even if it wasn’t immediately accessible to everyone right away. Consider technologies that came before their time. Microsoft’s SPOT platform sought to turn everyday objects like watches and household appliances into smart gadgets — preceding today’s smartwatches and the so-called internet of things boom. The SPOT watches never caught on, thanks in part to their bulky design and the subscription fee required to access Microsoft’s MSN Direct service, as my colleague David Carnoy wrote in 2008, marking the end of Microsoft’s efforts in that area at the time.

An Apple headset has a lot more competition for our attention 

Fast-forward to today, and the tech world is buzzing about what’s expected to be a similar moment in Apple’s history. The company will reportedly introduce its first mixed reality headset on June 5, which Bloomberg says will have apps and software features that span gaming, communication, fitness and more. Apple has a reputation for popularizing devices like the smartphone, tablet and smartwatch, so the expectation is that it will do so again for headsets.

That may very well be true. But making head-mounted computers as ubiquitous as the iPhone is a tough task, even for Apple. Once again, it will all come down to timing. From smartwatches to earbuds, tablets to smart speakers, there are plenty of gadgets in our lives designed to fulfill different needs — many more than when the first iPhone launched. 

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Devices like the Apple Watch can help us manage the influx of notifications coming from our phones.

Lexy Savvides/CNET

American households owned an average of 16 connected devices as of 2022, according to research firm Parks Associates. A Pew Research survey from 2021 found that 31% of US adults said they’re constantly online. A Reviews.org survey, the results of which were published this month, found that 56.9% of Americans said they’re addicted to their smartphone.  

A gadget like Apple’s virtual reality headset, which will cost around $3,000 according to Bloomberg, will have to be very compelling to demand attention in a world already oversaturated with screens and sensors.

The iPhone may have revolutionized the way we communicate and use the internet. But we’re now in an era in which people are looking to disconnect from their phones more easily, and that shows in the new tech products from the last decade.  

What do smartwatches, wireless earbuds and smart speakers have in common? They all allow us to access the internet without reaching for our phones, whether it’s skipping to the next track on your Spotify playlist, asking a virtual assistant for today’s weather forecast or getting a text message on your wrist. A mixed reality headset would seemingly do the opposite by further plunging you into whatever content you’re experiencing at the moment.  

Even the developments in generative artificial intelligence, or AI, that can create content based on prompts, are designed to help us spend less time buried in screens. Google, for example, recently showed off a new Gmail feature called Help Me Write that can draft messages for you based on a quick prompt. Tools like these could shorten the amount of time we spend replying to emails and other communications, and could arguably be more impactful than new hardware. (In fact, if you’ve been following tech headlines in 2023, AI is apparently in the midst of its own «iPhone moment.»)

The slow-burn effect

In recent years, it’s taken longer for new Apple gadgets to establish a role in our lives, and the Apple Watch is the strongest example of this. When introducing it back in 2014, Apple initially positioned it as a personal timepiece by highlighting its stylish design and time-telling accuracy, before mentioning health and fitness.

But as the gadget matured and became more popular, Apple leaned more fully into health. It added ECG functionality in 2018 with the Series 4 model, enabling the watch to provide more data about cardiac health and signaling a turning point for the device. In 2019, Apple CEO Tim Cook told CNBC that Apple’s «greatest contribution to mankind» will be about health. Roughly three years after the first Apple Watch arrived, it became clear that health, fitness and wellness tracking would be the its most important purpose. The iPhone may not have been in everyone’s pockets right away, but its role as a handheld computer, MP3 player and phone was apparent from the start. 

A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background. A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background.

The Apple Watch Series 4 was the first with ECG support.

Sarah Tew/CNET

Is it the right time for Apple’s rumored headset? I don’t have the answer, and I’m not sure if Apple does either. But one thing is for certain: If the headset is a hit, its success will look a lot different than that of the first iPhone. We might not understand the headset’s role in our lives until years after its release, if the Apple Watch’s trajectory is any indication. That wouldn’t deem it a failure, it’s just a sign of the times. 

The so-called «iPhone moment» may be behind us for good. Or maybe it’s just changed.

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The Sun’s Temper Tantrums: What You Should Know About Solar Storms

Solar storms are associated with the lovely aurora borealis, but they can have negative impacts, too.

Last month, Earth was treated to a massive aurora borealis that reached as far south as Texas. The event was attributed to a solar storm that lasted nearly a full day and will likely contend for the strongest of 2026. Such solar storms are usually fun for people on Earth, as we are protected from solar radiation by our planet’s atmosphere, so we can just enjoy the gorgeous greens and pretty purples in the night sky.

But solar storms are a lot more than just the aurora borealis we see, and sometimes they can cause real damage. There are several examples of this in recorded history, with the earliest being the Carrington Event, a solar storm that took place on Sept. 1, 1859. It remains the strongest solar storm ever recorded, where the world’s telegraph machines became overloaded with energy from it, causing them to shock their operators, send ghost messages and even catch on fire. 

Things have changed a lot since the mid-1800s, and while today’s technology is a lot more resistant to solar radiation than it once was, a solar storm of that magnitude could still cause a lot of damage. 

What is a solar storm?

A solar storm is a catchall term that describes any disturbance in the sun that involves the violent ejection of solar material into space. This can come in the form of coronal mass ejections, where clouds of plasma are ejected from the sun, or solar flares, which are concentrated bursts of electromagnetic radiation (aka light). 

A sizable percentage of solar storms don’t hit Earth, and the sun is always belching material into space, so minor solar storms are quite common. The only ones humans tend to talk about are the bigger ones that do hit the Earth. When this happens, it causes geomagnetic storms, where solar material interacts with the Earth’s magnetic fields, and the excitations can cause issues in everything from the power grid to satellite functionality. It’s not unusual to hear «solar storm» and «geomagnetic storm» used interchangeably, since solar storms cause geomagnetic storms. 

Solar storms ebb and flow on an 11-year cycle known as the solar cycle. NASA scientists announced that the sun was at the peak of its most recent 11-year cycle in 2024, and, as such, solar storms have been more frequent. The sun will metaphorically chill out over time, and fewer solar storms will happen until the cycle repeats. 

This cycle has been stable for hundreds of millions of years and was first observed in the 18th century by astronomer Christian Horrebow.

How strong can a solar storm get?

The Carrington Event is a standout example of just how strong a solar storm can be, and such events are exceedingly rare. A rating system didn’t exist back then, but it would have certainly maxed out on every chart that science has today. 

We currently gauge solar storm strength on four different scales. 

The first rating that a solar storm gets is for the material belched out of the sun. Solar flares are graded using the Solar Flare Classification System, a logarithmic intensity scale that starts with B-class at the lowest end, and then increases to C, M and finally X-class at the strongest. According to NASA, the scale goes up indefinitely and tends to get finicky at higher levels. The strongest solar flare measured was in 2003, and it overloaded the sensors at X17 and was eventually estimated to be an X45-class flare. 

CMEs don’t have a named measuring system, but are monitored by satellites and measured based on the impact they have on the Earth’s geomagnetic field. 

Once the material hits Earth, NOAA uses three other scales to determine how strong the storm was and which systems it may impact. They include: 

  • Geomagnetic storm (G1-G5): This scale measures how much of an impact the solar material is having on Earth’s geomagnetic field. Stronger storms can impact the power grid, electronics and voltage systems. 
  • Solar radiation storm (S1-S5): This measures the amount of solar radiation present, with stronger storms increasing exposure to astronauts in space and to people in high-flying aircraft. It also describes the storm’s impact on satellite functionality and radio communications. 
  • Radio blackouts (R1-R5): Less commonly used but still very important. A higher R-rating means a greater impact on GPS satellites and high-frequency radios, with the worst case being communication and navigation blackouts. 

Solar storms also cause auroras by exciting the molecules in Earth’s atmosphere, which then light up as they «calm down,» per NASA. The strength and reach of the aurora generally correlate with the strength of the storm. G1 storms rarely cause an aurora to reach further south than Canada, while a G5 storm may be visible as far south as Texas and Florida. The next time you see a forecast calling for a big aurora, you can assume a big solar storm is on the way. 

How dangerous is a solar storm?

The overwhelming majority of solar storms are harmless. Science has protections against the effects of solar storms that it did not have back when telegraphs were catching on fire, and most solar storms are small and don’t pose any threat to people on the surface since the Earth’s magnetic field protects us from the worst of it.

That isn’t to say that they pose no threats. Humans may be exposed to ionizing radiation (the bad kind of radiation) if flying at high altitudes, which includes astronauts in space. NOAA says that this can happen with an S2 or higher storm, although location is really important here. Flights that go over the polar caps during solar storms are far more susceptible than your standard trip from Chicago to Houston, and airliners have a whole host of rules to monitor space weather, reroute flights and monitor long-term radiation exposure for flight crews to minimize potential cancer risks.

Larger solar storms can knock quite a few systems out of whack. NASA says that powerful storms can impact satellites, cause radio blackouts, shut down communications, disrupt GPS and cause damaging power fluctuations in the power grid. That means everything from high-frequency radio to cellphone reception could be affected, depending on the severity.

A good example of this is the Halloween solar storms of 2003. A series of powerful solar flares hit Earth on Oct. 28-31, causing a solar storm so massive that loads of things went wrong. Most notably, airplane pilots had to change course and lower their altitudes due to the radiation wreaking havoc on their instruments, and roughly half of the world’s satellites were entirely lost for a few days.

A paper titled Flying Through Uncertainty was published about the Halloween storms and the troubles they caused. Researchers note that 59% of all satellites orbiting Earth at the time suffered some sort of malfunction, like random thrusters going offline and some shutting down entirely. Over half of the Earth’s satellites were lost for days, requiring around-the-clock work from NASA and other space agencies to get everything back online and located.

Earth hasn’t experienced a solar storm on the level of the Carrington Event since it occurred in 1859, so the maximum damage it could cause in modern times is unknown. The European Space Agency has run simulations, and spoiler alert, the results weren’t promising. A solar storm of that caliber has a high chance of causing damage to almost every satellite in orbit, which would cause a lot of problems here on Earth as well. There were also significant risks of electrical blackouts and damage. It would make one heck of an aurora, but you might have to wait to post it on social media until things came back online.

Do we have anything to worry about?

We’ve mentioned two massive solar storms with the Halloween storms and the Carrington Event. Such large storms tend to occur very infrequently. In fact, those two storms took place nearly 150 years apart. Those aren’t the strongest storms yet, though. The very worst that Earth has ever seen were what are known as Miyake events.

Miyake events are times throughout history when massive solar storms were thought to have occurred. These are measured by massive spikes in carbon-14 that were preserved in tree rings. Miyake events are few and far between, but science believes at least 15 such events have occurred over the past 15,000 years. That includes one in 12350 BCE, which may have been twice as large as any other known Miyake event. 

They currently hold the title of the largest solar storms that we know of, and are thought to be caused by superflares and extreme solar events. If one of these happened today, especially one as large as the one in 12350 BCE, it would likely cause widespread, catastrophic damage and potentially threaten human life

Those only appear to happen about once every several hundred to a couple thousand years, so it’s exceedingly unlikely that one is coming anytime soon. But solar storms on the level of the Halloween storms and the Carrington Event have happened in modern history, and humans have managed to survive them, so for the time being, there isn’t too much to worry about. 

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TMR vs. Hall Effect Controllers: Battle of the Magnetic Sensing Tech

The magic of magnets tucked into your joysticks can put an end to drift. But which technology is superior?

Competitive gamers look for every advantage they can get, and that drive has spawned some of the zaniest gaming peripherals under the sun. There are plenty of hardware components that actually offer meaningful edges when implemented properly. Hall effect and TMR (tunnel magnetoresistance or tunneling magnetoresistance) sensors are two such technologies. Hall effect sensors have found their way into a wide variety of devices, including keyboards and gaming controllers, including some of our favorites like the GameSir Super Nova. 

More recently, TMR sensors have started to appear in these devices as well. Is it a better technology for gaming? With multiple options vying for your lunch money, it’s worth understanding the differences to decide which is more worthy of living inside your next game controller or keyboard. 

How Hall effect joysticks work

We’ve previously broken down the difference between Hall effect tech and traditional potentiometers in controller joysticks, but here’s a quick rundown on how Hall effect sensors work. A Hall effect joystick moves a magnet over a sensor circuit, and the magnetic field affects the circuit’s voltage. The sensor in the circuit measures these voltage shifts and maps them to controller inputs. Element14 has a lovely visual explanation of this effect here.

The advantage this tech has over potentiometer-based joysticks used in controllers for decades is that the magnet and sensor don’t need to make physical contact. There’s no rubbing action to slowly wear away and degrade the sensor. So, in theory, Hall effect joysticks should remain accurate for the long haul. 

How TMR joysticks work

While TMR works differently, it’s a similar concept to Hall effect devices. When you move a TMR joystick, it moves a magnet in the vicinity of the sensor. So far, it’s the same, right? Except with TMR, this shifting magnetic field changes the resistance in the sensor instead of the voltage

There’s a useful demonstration of a sensor in action here. Just like Hall effect joysticks, TMR joysticks don’t rely on physical contact to register inputs and therefore won’t suffer the wear and drift that affects potentiometer-based joysticks. 

Which is better, Hall effect or TMR?

There’s no hard and fast answer to which technology is better. After all, the actual implementation of the technology and the hardware it’s built into can be just as important, if not more so. Both technologies can provide accurate sensing, and neither requires physical contact with the sensing chip, so both can be used for precise controls that won’t encounter stick drift. That said, there are some potential advantages to TMR. 

According to Coto Technology, who, in fairness, make TMR sensors, they can be more sensitive, allowing for either greater precision or the use of smaller magnets. Since the Hall effect is subtler, it relies on amplification and ultimately requires extra power. While power requirements vary from sensor to sensor, GameSir claims its TMR joysticks use about one-tenth the power of mainstream Hall effect joysticks. Cherry is another brand highlighting the lower power consumption of TMR sensors, albeit in the brand’s keyboard switches.

The greater precision is an opportunity for TMR joysticks to come out ahead, but that will depend more on the controller itself than the technology. Strange response curves, a big dead zone (which shouldn’t be needed), or low polling rates could prevent a perfectly good TMR sensor from beating a comparable Hall effect sensor in a better optimized controller. 

The power savings will likely be the advantage most of us really feel. While it won’t matter for wired controllers, power savings can go a long way for wireless ones. Take the Razer Wolverine V3 Pro, for instance, a Hall effect controller offering 20 hours of battery life from a 4.5-watt-hour battery with support for a 1,000Hz polling rate on a wireless connection. Razer also offers the Wolverine V3 Pro 8K PC, a near-identical controller with the same battery offering TMR sensors. They claim the TMR version can go for 36 hours on a charge, though that’s presumably before cranking it up to an 8,000Hz polling rate — something Razer possibly left off the Hall effect model because of power usage. 

The disadvantage of the TMR sensor would be its cost, but it appears that it’s negligible when factored into the entire price of a controller. Both versions of the aforementioned Razer controller are $199. Both 8BitDo and GameSir have managed to stick them into reasonably priced controllers like the 8BitDo Ultimate 2, GameSir G7 Pro and GameSir Cyclone 2.

So which wins?

It seems TMR joysticks have all the advantages of Hall effect joysticks and then some, bringing better power efficiency that can help in wireless applications. The one big downside might be price, but from what we’ve seen right now, that doesn’t seem to be much of an issue. You can even find both technologies in controllers that cost less than some potentiometer models, like the Xbox Elite Series 2 controller. 

Caveats to consider

For all the hype, neither Hall effect nor TMR joysticks are perfect. One of their key selling points is that they won’t experience stick drift, but there are still elements of the joystick that can wear down. The ring around the joystick can lose its smoothness. The stick material can wear down (ever tried to use a controller with the rubber worn off its joystick? It’s not pleasant). The linkages that hold the joystick upright and the springs that keep it stiff can loosen, degrade and fill with dust. All of these can impact the continued use of the joystick, even if the Hall effect or TMR sensor itself is in perfect operating order. 

So you might not get stick drift from a bad sensor, but you could get stick drift from a stick that simply doesn’t return to its original resting position. That’s when having a controller that’s serviceable or has swappable parts, like the PDP Victrix Pro BFG, could matter just as much as having one with Hall effect or TMR joysticks.  

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