Technologies
Here’s What You Need to Know About VPN Trackers
Beware of VPN companies that put profits ahead of ethics. Here’s what to know about VPN trackers and how to protect your privacy.

Public concern over web tracking is at an all-time high. Even though the concern over tracking has been mounting for well over a decade, the situation hasn’t improved much over that time: Pervasive tracking and rampant data collection are still the lay of the land all these years later. Websites and apps deploy trackers that follow you around the internet and share the information they collect with various third parties. Internet service providers collect gobs of personal data every time you go online, then share it with others who monetize it, often without your knowledge or consent.
Because of this, people are increasingly turning to virtual private networks to help protect against invasive online tracking practices. But what can you do when it’s the VPNs themselves that are doing the tracking? As with any app or online service, it’s important to do your research and make sure you choose a provider that actually takes your privacy seriously. Just because a VPN company claims that your privacy is its top priority doesn’t mean it’s true.
VPNs are supposed to help you protect your online privacy and fight back against the machine hell-bent on exploiting your data for its own gain. Gaining privacy from tracking is among the main reasons you should seek the help of a VPN, but it can be difficult to sort through the various ways VPNs might track you. Here’s what to know about the different trackers VPNs use, and how they separate the best VPNs from the ones you should avoid.
First-party trackers vs. third-party trackers
Not all trackers are the same. For example, there’s a crucial difference between first-party and third-party trackers. There’s a similarly vital distinction between trackers used on a VPN’s website versus the ones inside a VPN’s app. In both cases, the second option will have much greater implications on your privacy than the former.
First-party trackers, also known as cookies, are used and stored by the websites you visit. They’re used for things like remembering your preferences, geographic region, language settings and what you put in your shopping cart. They’re also used by website administrators to collect data as you visit their sites, helping them better understand your behavior and figure out what will keep you on their site longer and buying more of their products and services.
Basically, first-party trackers are there to provide you with a smoother experience as you visit the websites you frequent. It would be annoying to have to set all your preferences each and every time you visit a site and to have to re-add each individual item to your shopping cart every time you click away from your cart.
A VPN company may use first-party trackers on its website to save your settings, display account-specific information after you log in and see what marketing channel brought you to its site.
Third-party trackers are different in that they are created by entities other than the site you’re visiting. After a site puts these trackers on your computer via your browser, they follow you across the websites you visit. They are injected into a website using a tag or a script and are accessible on any site that loads the third-party’s tracking code. But the big difference is that they’re used to track your online behavior and make money from you, rather than improve your online experience.
In simpler terms, third-party trackers exist to help companies bombard you with targeted advertisements based on your online browsing activity. Targeted advertising is big business, and there are mountains of cash to be made at the expense of your digital privacy.
That said, Apple and Google have begun shifting their policies regarding the use of third-party trackers in their respective mobile app marketplaces and have provided users more transparency and a much greater element of control when it comes to restricting how apps are able to track them. Google even proposed a solution to eliminating the use of third-party trackers altogether. That proposal, however, turned out to be a failure after people began pointing out the ways in which Google’s proposed alternative would make it even easier for the company to track and identify you for targeted advertising. Google was forced back to the drawing board and ended up shelving the idea for at least two years. Still, the industry is slowly showing signs of progress.
If a VPN company is using third-party trackers on its website for marketing purposes or to enhance your experience on the site itself, the tracking is easy to block in most cases. But when a VPN tracks you on its app, the alarm bells should start going off. In-app trackers should make you seriously concerned about what that VPN is really up to (Spoiler: It’s to make money from sharing your data) and should ultimately steer you away from that VPN altogether.
Why would VPN companies need to track you through their apps?
Simple answer: They don’t. Their apps would function just as well for you whether they tracked you or not.
But many VPN companies will employ trackers in their apps regardless of how much they say they care about your privacy. Those VPNs put users’ privacy at risk so they can make as much money as possible. And what some of these VPN apps track and share with third parties is actually quite alarming. This is the biggest reason we advise you to avoid using most free VPNs.
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What data is being collected by these trackers and who is it shared with?
The scope of data collection will vary greatly from one VPN to another, and will differ in terms of whether the trackers are being deployed on the VPN’s website or within the app itself. But let’s focus on trackers embedded within VPN apps themselves.
There are VPN apps out there that will track and share things like your user ID, device or advertising ID, usage data and even your location. They track this information just to sell it on to third parties for targeted advertising purposes, making money at the expense of your digital privacy. Any VPN engaging in such activity should be avoided at all costs.
When we say your data is being shared with third-party entities, we mean entities like data brokers and advertisers that put profits ahead of ethics. That information is also being shared with sites like Google and Facebook, meaning that even if you don’t have a Facebook account and you’re doing your best to stay away from big tech data hogs, your data is still being shared with them.
Unfortunately, far too many VPN apps will track and share your data with all kinds of third parties. That’s why it’s crucial to scrutinize the data sharing practices of any VPN you’re considering. (We do this as part of our review process and thoroughly vet a VPN’s data policies before we recommend it to anyone.)
The concern is real
VPNs are often quick to claim that the data they’re tracking and sharing with third parties is anonymized and not identifiable or tied to your personal information. That sounds great, but something like a device ID can still be used to identify you personally when other data points tied to your online behavior and interactions with the app are matched to that ID. It doesn’t actually take that much to connect the dots and identify you online.
Researchers have shown that 99.98% of users could be re-identified in any anonymized dataset using only 15 data points. The more data points an app is collecting about you, the easier it is for others to identify you online, even if the data being collected isn’t necessarily personally identifiable information.

It doesn’t take much to identify you online.
Find out what data they’re collecting and tracking
Luckily, it’s becoming easier and easier to see what VPN companies are collecting and tracking when you use their apps. For one, reputable VPNs are getting increasingly transparent about what data they collect and what kinds of trackers they may or may not be implementing on their sites and apps. VPNs know that their reputations rely on actually walking the walk when it comes to protecting user privacy. So transparency is key.
On top of that, with Apple’s App Tracking Transparency functionality in its App Store, you have a clear picture of an application’s tracking practices. You can see if any app you’re looking to download wants to track you and share your data with third parties and you can easily deny those permissions. Google has offered similar functionality since its Android 12 release.
In addition to scrutinizing a VPN app’s tracking practices, you’ll want to scour its privacy policy to see what kinds of trackers it uses, what data it collects and who it shares that data with. If you notice that a provider you’re looking at is sharing user data with an abundance of third parties, or if the provider isn’t upfront or totally transparent about its practices, then it’s best to move along and find something else.
When you do your research, you’ll see that the best VPNs don’t resort to such unscrupulous tracking practices. Part of our review process includes vetting the data collection practices of each provider. Though the VPNs we recommend, like Surfshark, NordVPN and ExpressVPN, may collect certain types of connection data when you use their apps, they don’t deploy in-app trackers.
While these VPNs may deploy cookies on their websites, they’re transparent about exactly what those cookies are there for and how they help improve website functionality and aid in advertising their services across the web. Their third-party trackers can also be blocked via your browser settings.
Always check a VPN’s privacy policies, and their apps in the App Store and the Play Store to learn more about the trackers they deploy on their websites and apps. The important thing to keep in mind here is that the apps of our recommended VPNs will not track you like the apps of some other less-than-trustworthy VPNs.
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How to fight back against tracking
If you don’t want your VPN app to track you, you’ll want to take a few precautions.
With Apple’s App Tracking Transparency in place, iOS apps have to get your explicit permission before they are able to track you. If you deny that permission, the app developer won’t have access to your device’s advertising ID and won’t be able to track you or share that ID with third parties.
You can even deny any and all apps on your iOS device from even asking you if they can track you in the first place. All you’d need to do is head over to your settings menu and disable tracking. Similarly, if you’re an Android user, you can manage your app permissions to limit tracking on an app-by-app basis by navigating to your Privacy Dashboard.
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Keep in mind that even if you deny an app access to your advertising ID, that doesn’t necessarily prevent it from sharing other data with third parties. A bit of investigative research from Top10VPN in 2021 showed that 85% of the top free VPNs in Apple’s US App Store may still share your data with third-party advertisers even after you’ve explicitly denied their requests to track you. Even if they don’t have access to your advertising ID — according to Top10VPN’s research — these free VPN apps still track and share information like your IP address, device name, language, device model and iOS version with advertisers without your consent. This is all information that can be used to identify you, and the research is a pointed reminder of why we recommend staying away from most free VPNs.
If you’re concerned about VPN companies using trackers on their websites and sharing data with third parties, then you can use a privacy-focused browser like Brave or Firefox, or use a tool like the Duck Duck Go’s browser extension to your current browser. Options like these will help you to easily prevent websites from tracking you as you browse the web. If you’re not willing to part ways with your existing browser or install an extension, there are various settings you should change to protect your privacy and limit tracking.
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Free VPN apps on iOS devices may still be tracking you even after you deny them permission to do so.
Next steps
Websites and apps will routinely do whatever they can to track your activity across the internet to churn as much money out of the targeted ad machine as possible. But the tide is finally turning as people have begun to realize exactly how invasive the practice is and how detrimental it can be to our digital privacy.
More and more options are available to defend against tracking practices, and VPN companies are becoming increasingly transparent with consumers with regards to how they approach the subject and many are ditching tracking altogether. Unfortunately, many VPN companies still continue the practice and are sharing all kinds of tracking data with third parties. If you’re an iOS user, just take a look through the VPNs available in the App Store and take a peek at their «nutrition label» and you’ll see what we mean.
If you already have a VPN app installed on your device, check to see if it’s tracking you and sharing your data with third parties. If it is, it’s time to wipe it from your device for good and never look back, because it’s compromising your privacy rather than protecting it — which is the opposite of what a VPN should be doing.
Technologies
Tariffs Explained: Latest on Trump’s Shifting Import Tax Plan, and What It Means
Technologies
Apple, I’m (Sky) Blue About Your iPhone 17 Air Color
Commentary: The rumored new hue of the iPhone 17 Air is more sky blah than sky blue.

I can’t help but feel blue about the latest rumor that Apple’s forthcoming iPhone 17 Air will take flight in a subtle, light-hued color called sky blue.
Sky blue isn’t a new color for Apple. It’s the featured shade of the current M4 MacBook Air, a shimmer of cerulean so subtle as to almost be missed. It’s silver left too close to an aquarium; silver that secretly likes to think it’s blue but doesn’t want everyone else to notice.
Do Apple employees get to go outside and see a real blue sky? It’s actually vivid, you can check for yourself. Perhaps the muted sky blue color reflects a Bay Area late winter/early spring frequent layer of clouds like we typically see here in Seattle.
«Who cares?» you might find yourself saying. «Everyone gets a case anyway.» I hear you and everyone else who’s told me that. But design-focused Apple is as obsessive about colors as they are about making their devices thinner. And I wonder if their heads are in the clouds about which hues adorn their pro products.
Making the case for a caseless color iPhone
I’m more invested in this conversation than most — I’m one of those freaks who doesn’t wrap my phone in a case. I find cases bulky and superfluous, and I like to be able to see Apple’s design work. Also, true story, I’ve broken my iPhone screen only twice: First when it was in a «bumper» that Apple sent free in response to the iPhone 4 you’re-holding-it-wrong Antennagate fiasco, and second when trying to take long exposure starry night photos using what I didn’t realize was a broken tripod mount. My one-week-old iPhone 13 Pro slipped sideways and landed screen-first on a pointy rock. A case wouldn’t have saved it.
My current model is an iPhone 16 Pro in black titanium — which I know seems like avoiding color entirely — but previously I’ve gone for colors like blue titanium and deep purple. I wanted to like deep purple the most but it came across as, in the words of Patrick Holland in his iPhone 14 Pro review, «a drab shade of gray or like Grimace purple,» depending on the light.
Pros can be bold, too
Maybe the issue is too many soft blues. Since the iPhone Pro age began with the iPhone 11 Pro, we’ve seen variations like blue titanium (iPhone 15 Pro), sierra blue (iPhone 13 Pro) and pacific blue (iPhone 12 Pro).
Pacific blue is the boldest of the bunch, if by bold you mean dark enough to discern from silver, but it’s also close enough to that year’s graphite color that seeing blue depends on the surrounding lighting. By comparison, the blue (just «blue») color of the iPhone 12 was unmistakably bright blue.
In fact, the non-Pro lines have embraced vibrant colors. It’s as if Apple is equating «pro» with «sophisticated,» as in «A real pro would never brandish something this garish.» I see this in the camera world all the time: If it’s not all-black, it’s not a «serious» camera.
And yet I know lots of pros who are not sophisticated — proudly so. People choose colors to express themselves, so forcing that idea of professionalism through color feels needlessly restrictive. A bright pink iPhone 16 might make you smile every time you pick it up but then frown because it doesn’t have a telephoto camera.
Color is also important because it can sway a purchase decision. «I would buy a sky blue iPhone yesterday,» my colleague Gael Cooper texted after the first rumor popped online. When each new generation of iPhones arrive, less technically different than the one before, a color you fall in love with can push you into trading in your perfectly-capable model for a new one.
And lest you think Apple should just stick with black and white for its professional phones: Do you mean black, jet black, space black, midnight black, black titanium, graphite or space gray? At least the lighter end of the spectrum has stuck to just white, white titanium and silver over the years.
Apple never got ahead by being beige
I’m sure Apple has reams of studies and customer feedback that support which colors make it to production each year. Like I said, Apple’s designers are obsessive (in a good way). And I must remind myself that a sky blue iPhone 17 Air is a rumored color on a rumored product so all the usual caveats apply.
But we’re talking about Apple here. The scrappy startup that spent more than any other company on business cards at the time because each one included the old six-color Apple logo. The company that not only shaped the first iMac like a tipped-over gumdrop, that not only made the case partially see-through but then made that cover brilliant Bondi blue.
Embrace the iPhone colors, Apple.
If that makes you nervous, don’t worry: Most people will put a case on it anyway.
Technologies
Astronomers Say There’s an Increased Possibility of Life on This Distant Planet
Using the James Webb Space Telescope, astronomers are working to confirm potential evidence of life on a distant exoplanet dubbed K2-18b.

Astronomers are nearing a statistically significant finding that could confirm the potential signs of life detected on the distant exoplanet K2-18b are no accident.
The team of astronomers, led by the University of Cambridge, used data from the James Webb Space Telescope (which has only been in use since the end of 2021) to detect chemical traces of dimethyl sulfide (DMS) and/or dimethyl disulfide (DMDS), which they say can only be produced by life such as phytoplankton in the sea.
According to the university, «the results are the strongest evidence yet that life may exist on a planet outside our solar system.»
The findings were published this week in the Astrophysical Journal Letters and point to the possibility of an ocean on this planet’s surface, which scientists have been hoping to discover for years. In the abstract for the paper, the team says, «The possibility of hycean worlds, with planet-wide oceans and H2-rich atmospheres, significantly expands and accelerates the search for habitable environments elsewhere.»
Not everyone agrees, however, that what the team found proves there’s life on the exoplanet.
Science writer and OpenMind Magazine founder Corey S. Powell posted about the findings on Bluesky, writing, «The potential discovery of alien life is so enticing that it drags even reputable outlets into running naive or outright misleading stories.» He added, «Here we go again with planet K2-18b.Um….there’s strong evidence of non-biological sources of the molecule DMS.»
K2-18b is 124 light-years away and much larger than Earth (more than eight times our mass), but smaller than Neptune. The search for signs of even basic life on a planet like this increases the chances that there are more planets like Earth that may be inhabitable, with temperatures and atmospheres that could sustain human-like lifeforms. The team behind the paper hopes that more study with the James Webb Space Telescope will help confirm their initial findings.
More research to do on finding life on K2-18b
The exoplanet K2-18b is not the only place where scientists are exploring the possibility of life, and this research is still an early step in the process, said Christopher Glein, a geochemist, planetary researcher and lead scientist at San Antonio’s Southwest Research Institute. Excitement over the significance of the research, he said, should be tempered.
«We need to be careful here,» Glein said. «It appears that there is something in the data that can’t be explained, and DMS/DMDS can provide an explanation. But this detection is stretching the limits of JWST’s capabilities.»
Glein added, «Further work is needed to test whether these molecules are actually present. We also need complementary research assessing the abiotic background on K2-18b and similar planets. That is, the chemistry that can occur in the absence of life in this potentially exotic environment. We might be seeing evidence of some cool chemistry rather than life.»
The TRAPPIST-1 planets, he said, are being researched as potentially habitable, as is LHS 1140b, which he said «is another astrobiologically significant exoplanet, which might be a massive ocean world.»
As for K2-18b, Glein said many more tests need to be performed before there’s consensus on life existing on it.
«Finding evidence of life is like prosecuting a case in the courtroom,» Glein said. «Multiple independent lines of evidence are needed to convince the jury, in this case the worldwide scientific community.» He added, «If this finding holds up, then that’s Step 1.»
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