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Google’s AI Search Could Mean Radical Changes for Your Internet Experience

At Google I/O, the company unveiled an experimental version of Search that integrates AI-generated responses. Will it break the balance of the internet?

The future of Google Search is a big green box.

That’s exactly what Google showed off this month at Google I/O, the company’s yearly developer conference. The theme for 2023 was AI, a term mentioned more than 140 times during the two-hour keynote presentation. Google unveiled AI products that will actually be released to the public, an about-face for the apprehensive internet giant in response to growing competition. 

Late last year, OpenAI launched ChatGPT to near-universal adulation. Suddenly, everybody had access to a generative AI engine that could seemingly answer any question with a novel response. It’s powered by a large language model, or LLM, that essentially lets it act as «autocomplete on steroids,» using massive amounts of text data to figure out what the next best word should be. 

The power and ease of ChatGPT helped it become the fastest growing consumer web platform ever. It prompted Microsoft to up its investment into OpenAI and integrate ChatGPT’s tech directly into Bing search earlier this year, a move that helped the company see a 16% increase in traffic. The day before Microsoft unveiled Bing AI, Google announced its own generative AI engine, Bard, although it flubbed the launch and lost $100 billion in stock market value in the process. The stock has since rebounded to its highest level so far this year.

In many ways, Google I/O was a referendum on the company’s wonky entrance into consumer AI and a clear message to skeptics (and investors) that it’s willing to take radical steps to stay at the forefront of internet search, even if that means upending its core product. Google Search has long been the engine for how we all look for product information, find the latest news and otherwise interact with the internet, and for how many businesses make money.

The new Search Generative Experience, or SGE, is an experimental version of Search that deprioritizes the 10 blue links that have defined Google for the past quarter century. Instead, any query, regardless of how specific, gets answered in a mushrooming green box that expands as it fills the screen with a person’s answer. 

«Now search does the heavy lifting for you,» said Cathy Edwards, vice president of engineering at Google, during I/O. She said that in the Search we know today, complex queries have to be broken down into smaller questions where you, the user, have to sift through the information yourself and formulate the answer in your head. SGE can do all of that automatically, even allowing you to ask follow-up questions.

Google Search Generative Experience is an experimental version of Search that integrates AI-generated results, similar to Bing and ChatGPT. 

CNET

At the same time, it also means not having to visit multiple sites – clicks that webpages rely on, potentially upending the internet’s ad-driven business model. 

Google is by far the largest player in online search, with 93% market share, according to Statcounter. Online search engines are also the greatest drivers of traffic for websites, with 68% of online experiences beginning at a search engine, according to a 2019 report by Brightedge Research. Google’s dominance in search at one point helped it see a valuation of $2 trillion.

With SGE, Google is potentially thrusting internet users and businesses into a new future, one that’ll require a rethinking of how quality information can continue to percolate while also incentivizing people into creating valuable content to feed its AI machine. 

Because sign-ups just started for SGE, there isn’t any data yet to share regarding user experience. Microsoft, however, has been gathering feedback for Bing AI over the last three months and could provide a lens on how consumers may react with AI-driven Google searches. 

«Feedback on the answers generated by the new Bing has been mostly positive, with 71% of those in preview giving the AI-powered answers a thumbs-up, said a Microsoft spokesperson. «We’re seeing a healthy engagement on the chat feature, with multiple questions asked during a session to discover new information.»

It’s unclear how AI-generated news stories will filter into Google’s or Bing’s AI results. Already, publications, including CNET, are experimenting with AI written articles. Unfortunately, AI itself isn’t always accurate and can have «hallucinations,» where it confidently says something is correct when it isn’t.

If the hallucination problem is eventually solved, generative AI in search could be faster and ultimately better for consumers. But it’s still unknown as to how it could affect the digital publishing industry, especially if people forgo clicking links en masse. 

«As we experiment with new LLM-powered capabilities in Search, we’ll continue to prioritize approaches that send valuable traffic to a wide range of creators and support a healthy, open web,» a Google spokesperson said. Though it’s true that Google does link to sources prominently in SGE, it’s uncertain if SGE will translate to increased or higher quality traffic for sites. 

Microsoft didn’t answer any questions regarding traffic to sources when using AI search. Google said it doesn’t have plans to share about publisher compensation but would «continue to work with the broader ecosystem.»

«I think [generative AI] is going to bring down the amount of traffic going out because that’s the purpose of it,» said Monica Ho, chief marketing officer at SOCi, a digital marketing company. However, she posits that traffic coming in for sites might be higher quality, as people are looking for specific information versus bouncing between sites. 

If Google becomes undependable for traffic, there might not be viable alternatives. Social media platforms such as Facebook have proved to be unreliable partners for publications, down-ranking news on a whim, according to Rasmus Kleis Nielsen, director of the Reuters Institute for the Study of Journalism and professor of political communication at the University of Oxford. He added that platforms like Instagram or TikTok «drive comparatively few referrals, and do not really feature links the way search does and social did.» 

At the moment, search engines «crawl» websites daily to glean new information and index it into results. Websites allow engines to crawl for free because of the traffic conversion. But if AI-search leads to fewer clicks, the search economy may need an entirely new rethinking.

«I expect that original content will be placed behind paywalls and require LLM models to pay in order to read it.,» said Don White, CEO of Satisfi Labs, a conversational AI company. In a «Spotify-style compensation model,» White sees a future where sites are paid-per-view.

Ultimately, Google will likely need to find a way for revenue to reach creators and publications so that there’s still an incentive to create quality content.

«Quality data has to feed the engine, and Google’s not creating all of their own unique, authentic original content,» said Ho. «It has to come from creators. They know that they’re going to have to feed that engine somehow and make it worthwhile for content to keep coming.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.

Technologies

AirPods 3 vs. AirPods 4: Should You Upgrade?

Not only do the entry-level version of Apple’s AirPods 4 offer feature and performance upgrades over the AirPods 3, but the step-up AirPods 4 with ANC feature active noise canceling. We compare all three models.

Editor’s note Oct. 18: We updated this article to reflect the release of the AirPods Pro 3.

Apple’s fourth generation of its original true-wireless earbuds follows the same design language as their predecessors but adds a bunch of new features — some borrowed straight from the more expensive AirPods Pro 2, which have now been succeeded by the AirPods Pro 3. The AirPods 4 remain Apple’s only earbuds to launch in two variants: a $129 entry-level model and a $179 AirPods 4 with ANC, both of which are often discounted on Amazon

I’ve been using the step-up $179 version, and I’m surprised by how good the ANC is for an open-ear design, agreeing with CNET audio expert David Carnoy, who called it «the best noise canceling I’ve experienced with a set of open earbuds» in his full review of the AirPod 4 with Active Noise Canceling. If you’re an AirPods 3 user and wondering how the AirPods 4 stack up against your current model, read on as I explore the key differences between these two earbuds. And for those considering upgrading from the AirPods Pro 2 to the AirPods Pro 3, we have an article that compares those two models and offers some buying advice. 

Read more: Best wireless earbuds of 2025

AirPods 4 feature an improved design

The AirPods 4 are slightly smaller than the AirPods 3 but larger than the AirPods 2. Each earbud weighs the same 4.3 grams, so any added or upgraded tech doesn’t translate into extra bulk on your ears. While all ears are shaped differently, Apple hopes the new design is a better fit for a wider range of people.

They fit me better than the AirPods 3, but I couldn’t get them to fit as well as silicone tip earbuds. However, if an open-ear design has worked better for you in the past, these should fit just fine — or even better. I have friends who’ve upgraded to the AirPods 4, and they say the new product fits them better.

The AirPods 3 are IPX4-rated for sweat and splash resistance. In comparison, the AirPods 4 are more durable. They are rated for dust resistance alongside sweat and splash resistance, with an IP54 rating.

The two AirPods 4 models have noticeable differences among themselves, too. The $179 variant supports charging with a Qi charging pad and the Apple Watch charging puck. So, if you have an Apple Watch and prefer your AirPods to charge with the same puck, you’ll need to spend $50 more than the base asking price. If you do, you also get a speaker in the case — like the AirPods Pro 2, so you can track them with sound using Find My.

Unlike the AirPods 3, there’s no physical button on the AirPods 4 charging case anymore. If you want to pair them to non-Apple devices, you need to double-tap on the front of the case near the LED to initiate pairing (that’s also the case for the AirPods Pro 3). Similarly, a reset can be initiated by three double-taps.

Upgraded H2 chip offers better sound quality

Apple’s new upgrades are threefold to improve the sound quality on the AirPods 4. First, they feature an upgraded H2 chip with Bluetooth 5.3, compared to the H1 chip with Bluetooth 5.0 found on the AirPods 3. Second, they have a new acoustic architecture and amp. Third, the drivers are positioned at a new angle to point into your ears. 

When compared, the AirPods 4 have slightly improved treble and bass over the AirPods 3. They sound a little cleaner, and there’s more depth and fullness across genres. It’s not AirPods Pro 2 quality, but it’s better than before. The sound quality gap between non-Pro and Pro models has shrunk.

There is no ANC on AirPods 3, but the $179 AirPods 4 with ANC adds the active noise cancelation feature to Apple’s most affordable earbuds lineup. They have the same number of microphones as the AirPods Pro 2 to enable ANC and a few other features.

In his AirPods 4 review, David Carnoy was «really impressed with the noise canceling. The reality is that it’s not that great compared with what you get with the AirPods Pro 2 [and now the AirPods Pro 3] … but that it works at all and is reasonably effective is kind of wild.»

On most open earbuds, you can’t really hear a difference between ANC on and off modes. But the new AirPods 4 with ANC can muffle the ambient sound around you to a certain degree. Apple says their noise canceling matches that of the original AirPods Pro and is half as good as the AirPods Pro 2’s noise canceling (that means it’s only 25% as good as the AirPods Pro 3’s noise canceling, which is 2X as good as the AirPods Pro 2’s noise canceling, according to Apple). That said, it’s strong enough to help you hear your music better in noisy environments. It can drown out low frequencies like plane engine noise very well.

Added features and upgraded controls

The AirPods 4 with ANC add a bunch of new features for the same price as what the AirPods 3 once cost. The additional microphones not only enable ANC but also convenience features like Adaptive Audio and Conversation Awareness.

The latter works like Sony’s Speak-to-Chat feature; it pauses the music and enables transparency mode as soon as it detects that you’re speaking. If you like to sing along to songs, it’s better to keep it turned off. That said, it’s a neat feature that lets you have conversations without physically taking off your earbuds.

Both AirPods 3 and AirPods 4 (including the ANC variant) support personalized spatial audio (with head tracking) for music, quick pairing, auto-switching for Apple devices, and always-on Siri. The AirPods 4 can trigger Siri with both «Siri» and «Hey Siri» wake words, whereas AirPods 3 support only «Hey Siri.»

You can spend $50 less on the AirPods 4 and get several new features over the AirPods 3. Both AirPods 4 models have new force sensors in the stems with pinch controls to control playback. However, there’s no swipe gesture support yet. 

Both of them also support Siri Interactions, where you can interact with Siri using gestures. For instance, when you receive a call, Siri will announce the caller’s name and ask if you want to answer the call. You can then nod your head for yes or shake it for no to answer or decline the call, respectively.

All of these features come with one slight compromise — battery life. The AirPods 3 are rated to deliver six hours of continuous listening on one charge, while the new AirPods 4 are rated to last up to five hours per charge. The case still delivers the same 30 hours of additional battery life, despite being smaller than before.

AirPods 3 vs. AirPods 4: It’s time to upgrade

If you’re in the market for a new pair of open earbuds, the AirPods 4 are an excellent choice — even if you have the last-gen AirPods 3. You get better sound quality with the H2 chip, a smaller case, more features like Siri Interactions and dust resistance, all for $50 less than the AirPods 3’s $179 launch price. However, they leave off wireless charging and only top up via the USB-C port.

The $179 AirPods 4 with ANC currently offer the best noise cancellation in a pair of open earbuds. Plus, you get additional features like Qi wireless charging (you can also charge them on an Apple Watch charging puck), a speaker inside the case for Find My, Conversation Awareness, Adaptive Audio and more. Both AirPods 4 models are a good upgrade over the AirPods 3, despite the slightly lower battery life.

Read more: Best AirPods deals right now 

AirPods 3 vs. AirPods 4 spec comparison

AirPods 3 AirPods 4 AirPods 4 with ANC
Weight (each earbud) 0.15 ounce (4.28 grams) 0.15 ounce (4.3 grams) 0.15 ounce (4.3 grams)
Weight (case) 1.34 ounces (37.91 grams) 1.14 ounces (32.3 grams) 1.22 ounces (34.7 grams)
Water resistant IPX4 IP54 IP54
Sensors Skin-detect sensor, Motion-detecting accelerometer
Speech-detecting accelerometer, Force sensor
Optical in-ear sensor, Motion-detecting accelerometer,
Speech-detecting accelerometer, Force sensor
Optical in-ear sensor, Motion-detecting accelerometer,
Speech-detecting accelerometer, Force sensor
Microphones Dual beamforming microphones, inward-facing microphone Dual beamforming microphones, inward-facing microphone Dual beamforming microphones, inward-facing microphone
Chip H1 H2 H2
Conectivity Bluetooth 5.0 Bluetooth 5.3 Bluetooth 5.3
Active Noise Cancelation,
Transparency mode
No No Yes
Conversation Awareness,
Adaptive Audio
No No Yes
Voice Isolation,
Personalized volume
No Yes Yes
Battery life Up to 6 hours
+30 hours with case
Up to 5 hours
+30 hours with case
Up to 5 hours
+30 hours with case
Wire in box Yes No No
Launch Price $179 $129 $179

AirPods 3 vs. AirPods 4: FAQs

Which AirPods are better, 3 or 4?

The AirPods 4 are better in terms of both sound quality and features. You get an upgraded H2 chip for cleaner sound, upgraded force touch controls, a new model with the best ANC on open earbuds, and features like Conversation Awareness, Adaptive Audio, etc. The AirPods 4 are objectively better than the AirPods 3.

Are the new AirPods 4 worth it?

If you’re looking for open earbuds, both the AirPods 4 and AirPods 4 with ANC are easily among the top open earbuds. At their list prices, they’re a little pricey, but they go on sale fairly regularly on Amazon, where you can save $10 to $20 on them, sometimes a little more. 

Which version of AirPods is best?

The AirPods Pro 3 are Apple’s current flagship model and are the best AirPods overall. They offer excellent sound quality and top-notch ANC performance for under $250. That said, if you don’t like having silicone ear tips jammed in yours, the AirPods 4 with ANC are your best bet right now. You can find more options in our Best AirPods for 2025 guide.

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Best iPhone Air Deals: The Ultra-Thin iPhone Air Can Be Had for Free Right Now

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Amazon’s Ring Cameras Push Deeper Into Police and Government Surveillance

Ring has partnered with Flock Safety, making it easier for law enforcement to reach out to Ring doorbell and security camera owners to request footage.

Less than two years after removing a feature that made it easier for law enforcement agencies to request footage from owners of Ring doorbells and other security products, Amazon has partnered with two companies that will help facilitate the same kinds of requests.

Two weeks after rolling out a new product line for 2025, Ring, owned by Amazon, announced a partnership with Flock Safety, as part of its expansion of the Community Requests feature in the Ring Neighbors app. Atlanta-based Flock is a police technology company that sells surveillance technology, including drones, license-plate reading systems and other tools. The announcement follows a partnership Ring entered into with Axon, previously Taser International, which also builds tools for police and military applications.


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Taken together, the two partnerships point to Amazon’s Ring division not only reintroducing tools for police to request images or video from Ring customers without a warrant but also to a closer alignment with companies that have ties to police departments, ICE, the Secret Service and branches of the military.

Ring described the process for Community Requests in one of its blog posts. It said an agency that is verified with Axon Evidence, which Axon owns, could submit a community request that includes a specific location and timeframe of an incident and details about what’s being investigated.  

The request would appear publicly in the Neighbors feed for people in that area, notifying them with the option to provide footage for that incident. 

«If you ignore the request, the agency will not know; your anonymity and videos are protected. The choice is entirely yours,» Ring said in the post.

According to the post, video footage submitted goes directly to Axon Evidence, where it is verified for authenticity.

Community Requests are ‘local,’ according to Ring

In an email responding to our questions, a representative for Ring reiterated the process for Community Requests, adding that «only local public safety agencies can initiate Community Requests.» 

The localized area submitted is limited to half a square mile, and those agencies don’t have access to information on who will receive a request to share footage or how many Ring users are in a given area, according to Ring. The company says those requesting information must follow community guidelines

According to Ring’s website, only local and county entities — whether they’re law enforcement, nonprofits, or local government — can set up a Neighbors Verified account. While federal agencies or local branches of federal agencies might be customers of Axon or Flock, they wouldn’t be eligible for a Neighbors Verified account and would not be eligible to file a Community Request, even if it were done on their behalf by a third party such as Axon or Flock, the Ring representative confirmed to CNET.

The partnerships would give those agencies more entry points for creating these requests. Amazon hinted in one of its blog posts that it may add partnerships with other companies. Community Requests can only come from agencies that have been verified by a third party, such as Flock or Axon, and by Ring as well.

Back in 2018, when Flock Safety was a nascent startup, it set up its own cameras in neighborhoods to provide surveillance to fight crime. 

Surveillance bystanders

While the footage from Ring devices is only given to local organizations by permission of the footage’s owner, that doesn’t mean other people — such as someone walking their dog or children playing in a neighborhood — are free from potential privacy issues if they’re captured on camera.

«This arrangement creates a tricky problem from a privacy standpoint for consumers because the people who never signed up for surveillance in the first place could be watched, and they never agreed to that,» said Erik Avakian, a technical counselor at Info-Tech Research Group and the former chief information security officer for the Commonwealth of Pennsylvania.

Avakian said that making Ring footage availability opt-in still doesn’t address the issue of what happens to footage once it’s in the hands of law enforcement or other groups. 

«It could be used for other investigations, shared with others, or perhaps even used to capture biometrics and personal information like facial recognition features,» he said. «The videos might also end up revealing more about neighbors, visitors, or passersby than about the actual incident itself.»

He said one solution would be to blur out any individuals or identifiable artifacts from footage if it’s not part of the investigation. Regardless of whether that’s possible or not, Avakian said that companies such as Ring and those requesting footage should be transparent about how videos or images will be used, how long data will be stored, and if it’s shared with anyone else.

Mesh policing

What Ring and local law enforcement are doing with Community Requests may create some efficiencies for agencies that are stretched thin and don’t have the resources to gather as much evidence as what doorbell and security camera owners may be able to provide.

«Crime isn’t slowing down, but police resources are stretched thinner than ever,» said Ryan Schonfeld, co-founder and CEO of HiveWatch, which uses AI technology to create security ecosystems.   

«Technology integration gives a single officer access to necessary data that was previously unavailable, doing the work that would have required an entire team,» Schonfeld said. «If we want crimes solved and public safety maintained, we need to embrace the interoperability that makes it possible with the resources we actually have.»

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