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HBO Max Will Relaunch in May as Max for the Same Monthly Price

The «enhanced» streaming option will still cost $16 for ad-free, but another premium plan is being added.

HBO Max as we know it is changing.

April marks one year since the merger between WarnerMedia and Discovery. Last year, the new Warner Bros. Discovery promised to introduce by summer 2023 a revamped streaming service that combines content from HBO Max and Discovery Plus, and the rebranded platform now has a name: Max.

Warner Bros. Discovery CEO David Zaslav announced the name Wednesday during a virtual press event, along with the tagline, «The One to Watch.» Global streaming boss J.B. Perrette said the new streaming service will roll out in the US on May 23. Viewers in Latin America will get Max this fall, with Europe, Asia and other markets to follow in 2024. 

Max will stick with HBO Max’s current price plans, at $10 per month for the ad-supported subscription and $16 monthly for ad-free with two streams, and it’ll offer a new, ad-free $20 «Ultimate» option that features four concurrent streams, 4K HDR video, Dolby Atmos audio and more downloads.

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Subscription plans for the Max streaming service.

Warner Bros. Discovery; screenshot by CNET

Since the current version of HBO Max includes 4K HDR, Dolby Atmos and three streams in the $16 ad-free tier, the new plan structure amounts to a $4 price hike for viewers who want higher streaming quality and the ability to watch on more than two devices at the same time. 

Discovery Plus will remain a standalone streaming option priced at $5 per month for the ad-supported plan and $7 monthly for the ad-free version. The platform houses a variety of reality shows, sports and infotainment from more than 20 networks, such as TLC, HGTV, Food Network and Animal Planet. 

HBO Max began adding Discovery Plus titles to its platform in September. Viewers are able to stream shows like Fixer Upper from Chip and Joanna Gaines’ Magnolia Network empire, as well as other Discovery-branded fare, like Maine Cabin Masters and Trixie Motel. Though HBO Max is no stranger to the world of unscripted TV, the addition of niche content from Discovery’s portfolio caters to audiences with an appetite for nonfiction.

Chief Content Officer Kathleen Finch spoke about the slew of new original releases coming to Max, including reality series Barbie’s Dreamhouse Challenge, TinyToons Looniversity and Gremlins: Secrets of the Mogwai. The company is building out universes for The Conjuring, Game of Thrones, Harry Potter and The Big Bang Theory with a slate of new projects. More 90 Day Fiance and Magnolia series are also in the pipeline. 

In the last 12 months, Warner Bros. Discovery made significant programming changes to HBO Max under the leadership of Zaslav, a Discovery veteran. More than six dozen movies and TV shows have been canceled, licensed out or removed from the platform altogether, including scripted favorites like Westworld and reality series such as Craftopia. Some projects — such as Batgirl and Scoob! Holiday Haunt — were scrapped as a cost-cutting measure. Ahead of both streamers’ catalogs consolidating, Discovery Plus lost a handful of titles too, including House Haunters and Love in the Jungle. 

Compared with rivals Paramount and Disney, Warner Bros. Discovery is taking a different route with its two services. Paramount Plus folded Showtime content into its app and offers the combined version as a premium bundle, with standalone options still currently available. The company also rebranded Showtime’s linear cable channel as «Paramount Plus with Showtime,» which airs content from both brands. Though Disney Plus and Hulu remain separate streaming platforms, they can be bundled in three packages. Some Disney-owned titles are available to stream on both services at the same time.

Since taking the reins, Zaslav has been eyeing Netflix, Disney Plus and Amazon’s Prime Video as top competitors in the streaming business. During his 2021 keynote speech at the JP Morgan Global Technology, Media and Communications Conference, he described the prospect of a unified Discovery Plus-Warner offering as «complete» and «competitive with Netflix and Disney.» 

When discussing the launch of Max today, Zaslav said, «Max is the one to watch» for its navigation capabilities, content and global reach.

Technologies

This Duck-Billed Microphone Protects Against Eavesdroppers, But It Sure Is a Look

At CES 2026, this privacy accessory drastically quiets your conversations, though if you use it in public, you’ll surely raise questions.

Ever wanted to have a phone conversation without others listening in? At CES 2026, I saw a solution to this privacy problem, the Mutalk 2, a wearable microphone that muted my voice from people around me. It also made me look like a cyberpunk platypus.

Coming from Japanese company Shiftall, the Mutalk 2 is a $200 accessory that you wear over your mouth and nose, sealed by a rubber gasket, with a plastic oval extending out for a few inches. It connects to phones or devices over Bluetooth or wired 3.5mm jack. In a demonstration, I wore the Mutalk and chatted over the phone with someone 10 feet away who could hear me clearly on the call, but could pick up only the barest mumbling otherwise. 

There’s no getting around the Mutalk’s strangeness, and I would expect to raise eyebrows if I ever wore it in public, as strapping one on made me look like I was wearing a gas mask. To be fair to Shiftall, I don’t have the design chops to suggest a better look for a microphone that incorporates tech to muffle my voice. Granted, I could imagine plenty of reasons to use it in the comfort of one’s own home, like to chat with online friends while gaming late at night without worry of waking up roommates, partners or babies.

From my brief time with the Mutalk 2, it appears to work as intended, and $200 isn’t prohibitive compared to the prices of other microphones. While it undeniably looks odd, its design is more functional than exotic. After I adjusted its rubber straps that went around my head, the accessory sat comfortably enough on my face, and was light enough that it wouldn’t seem to drag down during a longer conversation. The rubber gasket that covers the mouth and nose is removable, making it easy to clean. 

If you want private conversations while you’re out in public, there may be less obtrusive ways to go about it than the Mutalk 2, like a throat microphone. But Shiftall’s design has other benefits, such as blocking lip-reading. And it’s worth pointing out that some people out there would love to rock that cyberpunk platypus look. I mean, folks did line up to buy the Razer Zephyr RGB mask — some people embrace parts of the bleeding-edge technological future that’re different from anything else around.

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Technologies

Cloudflare Says Winter Olympics Cybersecurity Is at Risk in Spat With Italian Regulators

But Cloudflare’s global head of policy tells CNET the company is open to an agreement with Italy.

The CEO of the networking company Cloudflare is lashing out at Italy in response to regulatory anti-piracy fines, threatening to withdraw from the country and potentially the 2026 Winter Olympics.


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Italy announced on Jan. 8 that it had issued a fine of 14.2 million euros (approximately $16.5 million) against Cloudflare for failing to block access to pirated content. Soon after that, Cloudflare’s CEO Matthew Prince took to X to call out the fines, describing Cloudflare’s decision not to comply as a fight over censorship. Prince said that complying with Italy’s demands under its Piracy Shield policies would affect content globally.

Italy’s Piracy Shield is a program implemented by the country’s telecommunications regulator, AGCOM. In order to cut down on piracy in the country, such as hosting illegal streams of sporting events, the program allows IP holders to report content violations to a rapid-response automated system. However, some have complained that the 30-minute window given is not enough time for ISPs to properly vet complains, and is resulting in legitimate, non-pirated content being blocked as well.

«In other words, Italy insists a shadowy, European media cabal should be able to dictate what is and is not allowed online,» Prince said. 

In his posts, Prince specifically mentioned the 30-minute timeframe that Italy requires for Cloudflare to disable access to suspected piracy traffic.

«We block pirate streams every time we find one,» he wrote. «We hate them.» But, he said, «we can’t put in place a system where a shadowy cabal can require us to remove GLOBALLY anything they don’t like on the internet within 30 minutes. That’s insane.»

Some of the proponents of Italy’s piracy rules are soccer teams that want to prevent the illegal streaming of their matches.

Prince went on to list steps his company might take, including pulling its cybersecurity service from the 2026 Milano Cortina Winter Olympics, removing Cloudflare servers from Italian cities and holding off on any plans to invest in the country. Prince also suggested he would get US government leaders involved, tagging Vice President JD Vance in his post. Prince also reposted a message addressed to the Italian prime minister, along with an article about Italy’s actions.

The Winter Olympics, scheduled to take place between Feb. 6 and Feb. 22 at sites across Lombardy and Northeast Italy, are a sensitive subject when it comes to cybersecurity, considering the potential that many may use VPN technology to view broadcasts of the event.

Door is open to an agreement, Cloudflare says

In an interview with CNET, a Cloudflare representative said that while the fine from Italy represents more than the company’s total revenue from the country, Cloudflare is still open to an agreement to avoid saying arrivederci to the country.

«We’re still evaluating, and we’re still open to working something out,» said Alyssa Starzak, Cloudflare’s deputy chief legal officer and global head of policy. «That would be a better solution. The hope is we can have some discussions for a more reasonable result.» 

Starzak said the company has posted information and conducted outreach to Italian stakeholders about the ways Cloudflare is working to combat unauthorized streaming. But Italy’s law, she said, leaves no room for negotiation or nuance. 

«It’s been very much a ‘You must do what we say’ » situation, she said.

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Technologies

Transport Your Dungeons & Dragons Hero Off the Page With This Tabletop Gadget

At CES 2026, I found a couple ways that players and dungeon masters can use tech to upgrade their gameplaying experience.

As I walked around CES 2026, my eyes drifted over a poster awash with fantasy heroes, dastardly monsters and rolling dice — and I failed my saving throw to look away. If you’re a fellow tabletop gaming nerd, you might want to follow this pair of gadgets due out later this year.

Tabletop gaming continues to appeal to players with its deliberately analog gameplay, using miniatures, maps, dice and other physical trinkets to keep the focus on real-world play. The niche has grown in popularity over the decades, and a supporting industry has risen around it, offering third-party materials and accessories to enhance the experience. Digital gadgets and software have been added to this mix in recent years, and a new company, Arcalink, has its own supporting products for the avid Dungeons & Dragons player.

The first of Arcalink’s upcoming tabletop augmentations is a gadget that’s small but mighty. About the size of a film canister, the Arcalink One is a rectangular display around 2 to 3 inches long that’s covered in fantasy decorations. These can be swapped out, with one looking like a doorway in stone ruins and another appearing like a blue wizard’s portal (a third, not present but described to me, would look like a Mimic, the classic D&D monster that appears as a treasure chest to trick adventurers). 

The Arcalink One’s screen shows a player’s avatar, and since it was built with the fantasy roleplaying game D&D in mind, animations for popular spells that can be triggered by voice commands. Tabletop RPGs encourage the theater of the mind, with players envisioning their characters through vocal descriptions, but the Arcalink One seems like a neat way for them to accessorize with a digital version of their hero (uploaded in JPG or MP4 file formats) that’s neither essential to play nor large enough to be obtrusive — a totemic treat to take from one game to another, swapping out character portraits by using the paired app.

The basilisk in the room is the price tag: the Arcalink One is expected to cost between $100 and $150, Arcalink founder Lizheng Liu told me. While the company hasn’t hashed out the final numbers, that first number is the device itself, and the high end of the range will bundle more of those clip-on decorations along with it. 

Over $100 for an optional device is prohibitive for most tabletop players, but I imagine this would appeal to adventurers with deeper pockets who want a neat little plug-and-play gadget to bring more flair to the game table. Also, let’s not pretend tabletop fans aren’t already spending a good amount of money on accessories, dice and miniatures (looking at you, wargamers). 

The company plans to let a select group of supporters start backing the Arcalink One in March or April, with a full Kickstarter crowdfunding campaign launching around June.

The second product, Arca Studio, is entirely digital: AI-powered software to help dungeon masters, the thankless gameplay managers who tell the story and give voice to their world’s denizens for their characters to experience. No, it’s not using generative AI to spit out campaign ideas — this AI software records your game sessions and will make it easy to go back and search for characters and plot events while planning ahead of your next game day. 

Yes, this is a sort of gaming version of the AI summaries that productivity apps offer when, say, you’ve finished a video chat, but there are a few unique features tailored to tabletop gaming. One makes a word cloud grouping together recurring names and concepts in your campaign recordings to visualize the themes and frequent elements — great for dungeon masters to see which plot lines and adventure types they might be overusing to switch them up.

Arca Studio will launch around May or June and will be a subscription service, though Arcalink hasn’t decided on an expected monthly cost yet. It’s worth pointing out that anything could change in pricing or product features before these two products reach the market — and just like a good tabletop campaign, there might be some last-minute twists that change everything.

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