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Twitter Check Marks: A Handy Guide for The New Color Code

You may have noticed many changes on Twitter. To clear up the confusion over Twitter’s check marks, we have answers.

Twitter has been in a state of flux ever since Tesla and SpaceX CEO Elon Musk paid out $44 billion to take over the social media site in October last year. Big changes are still happening, including a new overhaul of Twitter’s longtime verification system that once awarded blue check marks to notable accounts — including celebrities, companies, brands and journalists. 

Musk’s push to build subscription revenue led Twitter to replace its old verification system with a paid Twitter Blue service. The change makes it difficult to know the difference between a previously verified account and one that’s simply paying for the blue mark. So who can you trust on Twitter anymore? Understanding the different check mark colors and meanings can help guide you. Let’s sort it out.

Blue check mark

A blue check mark next to a username once conveyed a coveted «verified» status that meant the user was who they said they were. That’s how you’d know a tweet was coming from comedian Steve Martin and not someone pretending to be Steve Martin. 

Actor, comedian and musician Steve Martin has a blue check mark to indicate he has a legacy verified Twitter account or that he’s perhaps also subscribed to Twitter Blue.

Screenshot by Amanda Kooser/CNET

The blue mark now comes with this message: «This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.»

Let’s tackle the first part of that. Twitter Blue subscribers pay $8 per month on the web or $11 on iOS and Android to get a check mark along with access to additional features like the ability to edit tweets within a 30-minute window and share longer tweets up to 4,000 characters. The higher in-app price offsets the app store commissions, so you can save money by subscribing directly through the Twitter site. Anyone who pays the fee and meets the eligibility requirements (including a confirmed phone number and active status) can have a Twitter Blue check mark.

Many well-known Twitter users spoke up against the new system, including basketball star LeBron James, who declared last week, «I ain’t paying.»

But James still has his blue check mark. Turns out Twitter decided not to take the legacy check marks away from most accounts, even if they don’t pay. To add to the turmoil of introducing the new system, Twitter removed the verified check mark from the main New York Times account as Musk referred to the news outlet as «propaganda» and «unreadable.» 

Legacy verified users were once considered «active, notable, and authentic accounts of public interest.» Now it isn’t necessarily easy to determine if an account is a legacy or a Twitter Blue subscriber. That confusion may detract from the value of the blue check mark that was once a badge of authenticity. 

Twitter no longer has a media relations team that could help us sort through these issues.

Gold check mark

Coca-Cola Company's Twitter header with colorful photos of people with a square black and white script logo and a yellow/gold check mark beside the account name.Coca-Cola Company's Twitter header with colorful photos of people with a square black and white script logo and a yellow/gold check mark beside the account name.

Coca-Cola features a gold check mark and square avatar on Twitter.

Screenshot by Amanda Kooser/CNET

Yes, it looks yellow, but Twitter calls the color «gold.» These marks are reserved for official business accounts that are signed up with the Twitter Verified Organizations program. Think of this as Twitter Blue on steroids for businesses and nonprofits. 

Twitter Verified Organizations pay a $1,000-per-month subscription fee and are rewarded with a check mark, a square avatar, Twitter Blue features and the ability to add affiliate accounts, among other perks.

Gray check mark

United Nations Twitter header shows a gun against a blue sky, the blue UN logo and the UN's account name with a gray check mark badge next to it.United Nations Twitter header shows a gun against a blue sky, the blue UN logo and the UN's account name with a gray check mark badge next to it.

The United Nations and other government and official organizations may sport a gray check mark on Twitter.

Screenshot by Amanda Kooser/CNET

It might look drab in comparison to the more colorful blue and gold marks, but the gray check mark is an important one to know. It primarily designates a government organization or official. US President Joe Biden’s account, for example, sports a gray check mark. The mark can also apply to multilateral organizations like the United Nations and the World Health Organization that encompass multiple countries. 

At least gold and gray are easy to understand. Will the blue confusion continue or clear up? For Twitter users, this calls for extra scrutiny of where the information is coming from. Is that tweet from a previously verified account or some random Twitter Blue subscriber? As with most things on the internet, it pays to stay on your toes and check your sources.

Technologies

This Duck-Billed Microphone Protects Against Eavesdroppers, But It Sure Is a Look

At CES 2026, this privacy accessory drastically quiets your conversations, though if you use it in public, you’ll surely raise questions.

Ever wanted to have a phone conversation without others listening in? At CES 2026, I saw a solution to this privacy problem, the Mutalk 2, a wearable microphone that muted my voice from people around me. It also made me look like a cyberpunk platypus.

Coming from Japanese company Shiftall, the Mutalk 2 is a $200 accessory that you wear over your mouth and nose, sealed by a rubber gasket, with a plastic oval extending out for a few inches. It connects to phones or devices over Bluetooth or wired 3.5mm jack. In a demonstration, I wore the Mutalk and chatted over the phone with someone 10 feet away who could hear me clearly on the call, but could pick up only the barest mumbling otherwise. 

There’s no getting around the Mutalk’s strangeness, and I would expect to raise eyebrows if I ever wore it in public, as strapping one on made me look like I was wearing a gas mask. To be fair to Shiftall, I don’t have the design chops to suggest a better look for a microphone that incorporates tech to muffle my voice. Granted, I could imagine plenty of reasons to use it in the comfort of one’s own home, like to chat with online friends while gaming late at night without worry of waking up roommates, partners or babies.

From my brief time with the Mutalk 2, it appears to work as intended, and $200 isn’t prohibitive compared to the prices of other microphones. While it undeniably looks odd, its design is more functional than exotic. After I adjusted its rubber straps that went around my head, the accessory sat comfortably enough on my face, and was light enough that it wouldn’t seem to drag down during a longer conversation. The rubber gasket that covers the mouth and nose is removable, making it easy to clean. 

If you want private conversations while you’re out in public, there may be less obtrusive ways to go about it than the Mutalk 2, like a throat microphone. But Shiftall’s design has other benefits, such as blocking lip-reading. And it’s worth pointing out that some people out there would love to rock that cyberpunk platypus look. I mean, folks did line up to buy the Razer Zephyr RGB mask — some people embrace parts of the bleeding-edge technological future that’re different from anything else around.

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Technologies

Cloudflare Says Winter Olympics Cybersecurity Is at Risk in Spat With Italian Regulators

But Cloudflare’s global head of policy tells CNET the company is open to an agreement with Italy.

The CEO of the networking company Cloudflare is lashing out at Italy in response to regulatory anti-piracy fines, threatening to withdraw from the country and potentially the 2026 Winter Olympics.


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Italy announced on Jan. 8 that it had issued a fine of 14.2 million euros (approximately $16.5 million) against Cloudflare for failing to block access to pirated content. Soon after that, Cloudflare’s CEO Matthew Prince took to X to call out the fines, describing Cloudflare’s decision not to comply as a fight over censorship. Prince said that complying with Italy’s demands under its Piracy Shield policies would affect content globally.

Italy’s Piracy Shield is a program implemented by the country’s telecommunications regulator, AGCOM. In order to cut down on piracy in the country, such as hosting illegal streams of sporting events, the program allows IP holders to report content violations to a rapid-response automated system. However, some have complained that the 30-minute window given is not enough time for ISPs to properly vet complains, and is resulting in legitimate, non-pirated content being blocked as well.

«In other words, Italy insists a shadowy, European media cabal should be able to dictate what is and is not allowed online,» Prince said. 

In his posts, Prince specifically mentioned the 30-minute timeframe that Italy requires for Cloudflare to disable access to suspected piracy traffic.

«We block pirate streams every time we find one,» he wrote. «We hate them.» But, he said, «we can’t put in place a system where a shadowy cabal can require us to remove GLOBALLY anything they don’t like on the internet within 30 minutes. That’s insane.»

Some of the proponents of Italy’s piracy rules are soccer teams that want to prevent the illegal streaming of their matches.

Prince went on to list steps his company might take, including pulling its cybersecurity service from the 2026 Milano Cortina Winter Olympics, removing Cloudflare servers from Italian cities and holding off on any plans to invest in the country. Prince also suggested he would get US government leaders involved, tagging Vice President JD Vance in his post. Prince also reposted a message addressed to the Italian prime minister, along with an article about Italy’s actions.

The Winter Olympics, scheduled to take place between Feb. 6 and Feb. 22 at sites across Lombardy and Northeast Italy, are a sensitive subject when it comes to cybersecurity, considering the potential that many may use VPN technology to view broadcasts of the event.

Door is open to an agreement, Cloudflare says

In an interview with CNET, a Cloudflare representative said that while the fine from Italy represents more than the company’s total revenue from the country, Cloudflare is still open to an agreement to avoid saying arrivederci to the country.

«We’re still evaluating, and we’re still open to working something out,» said Alyssa Starzak, Cloudflare’s deputy chief legal officer and global head of policy. «That would be a better solution. The hope is we can have some discussions for a more reasonable result.» 

Starzak said the company has posted information and conducted outreach to Italian stakeholders about the ways Cloudflare is working to combat unauthorized streaming. But Italy’s law, she said, leaves no room for negotiation or nuance. 

«It’s been very much a ‘You must do what we say’ » situation, she said.

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Technologies

Transport Your Dungeons & Dragons Hero Off the Page With This Tabletop Gadget

At CES 2026, I found a couple ways that players and dungeon masters can use tech to upgrade their gameplaying experience.

As I walked around CES 2026, my eyes drifted over a poster awash with fantasy heroes, dastardly monsters and rolling dice — and I failed my saving throw to look away. If you’re a fellow tabletop gaming nerd, you might want to follow this pair of gadgets due out later this year.

Tabletop gaming continues to appeal to players with its deliberately analog gameplay, using miniatures, maps, dice and other physical trinkets to keep the focus on real-world play. The niche has grown in popularity over the decades, and a supporting industry has risen around it, offering third-party materials and accessories to enhance the experience. Digital gadgets and software have been added to this mix in recent years, and a new company, Arcalink, has its own supporting products for the avid Dungeons & Dragons player.

The first of Arcalink’s upcoming tabletop augmentations is a gadget that’s small but mighty. About the size of a film canister, the Arcalink One is a rectangular display around 2 to 3 inches long that’s covered in fantasy decorations. These can be swapped out, with one looking like a doorway in stone ruins and another appearing like a blue wizard’s portal (a third, not present but described to me, would look like a Mimic, the classic D&D monster that appears as a treasure chest to trick adventurers). 

The Arcalink One’s screen shows a player’s avatar, and since it was built with the fantasy roleplaying game D&D in mind, animations for popular spells that can be triggered by voice commands. Tabletop RPGs encourage the theater of the mind, with players envisioning their characters through vocal descriptions, but the Arcalink One seems like a neat way for them to accessorize with a digital version of their hero (uploaded in JPG or MP4 file formats) that’s neither essential to play nor large enough to be obtrusive — a totemic treat to take from one game to another, swapping out character portraits by using the paired app.

The basilisk in the room is the price tag: the Arcalink One is expected to cost between $100 and $150, Arcalink founder Lizheng Liu told me. While the company hasn’t hashed out the final numbers, that first number is the device itself, and the high end of the range will bundle more of those clip-on decorations along with it. 

Over $100 for an optional device is prohibitive for most tabletop players, but I imagine this would appeal to adventurers with deeper pockets who want a neat little plug-and-play gadget to bring more flair to the game table. Also, let’s not pretend tabletop fans aren’t already spending a good amount of money on accessories, dice and miniatures (looking at you, wargamers). 

The company plans to let a select group of supporters start backing the Arcalink One in March or April, with a full Kickstarter crowdfunding campaign launching around June.

The second product, Arca Studio, is entirely digital: AI-powered software to help dungeon masters, the thankless gameplay managers who tell the story and give voice to their world’s denizens for their characters to experience. No, it’s not using generative AI to spit out campaign ideas — this AI software records your game sessions and will make it easy to go back and search for characters and plot events while planning ahead of your next game day. 

Yes, this is a sort of gaming version of the AI summaries that productivity apps offer when, say, you’ve finished a video chat, but there are a few unique features tailored to tabletop gaming. One makes a word cloud grouping together recurring names and concepts in your campaign recordings to visualize the themes and frequent elements — great for dungeon masters to see which plot lines and adventure types they might be overusing to switch them up.

Arca Studio will launch around May or June and will be a subscription service, though Arcalink hasn’t decided on an expected monthly cost yet. It’s worth pointing out that anything could change in pricing or product features before these two products reach the market — and just like a good tabletop campaign, there might be some last-minute twists that change everything.

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