Technologies
Best Phones Under $300: 5G Phones at Starter Prices
These phones prioritize essential features while providing a few productivity perks.
The best phones under $300 offer a taste of premium features, but in a device that still very much feels like a budget phone. That’s not a bad thing: These phones can make calls, send texts and run most apps and games for hundreds of dollars less than the iPhone 14 or Galaxy S23. They also provide access to 5G, which is important if you want to hold onto your device for a while, and some even come with a built-in stylus.
But I’m going to level with you: We have yet to use a phone in the $200 to $300 price range that feels like an excellent value. The absolute best picks in this category tend to be more expensive devices that are frequently discounted to $299 when on sale. For instance, Google’s $449 Pixel 6A is our current best phone for under $500, and it’s often discounted to $299.
That’s not to say phones in the $200 to $300 price range should be avoided. Some include decent cameras, a headphone jack, expandable storage and NFC support for mobile payments.
What are the tradeoffs with phones that cost $300 or less?
These cheaper devices tend to scale back significantly in one area or another in order to achieve those low prices. Most commonly, these drawbacks include limited software support, carrier support or bloatware (preloaded apps that you never asked for). These tradeoffs often mean that these devices should not be used after two to three years, especially after security update support ends.
It’s also notable that while these phones retail for $200 to $300, many of them are often available at a deep discount — or even for free — as part of a carrier subsidy deal. If you are planning to stick with the same wireless carrier for two years, these phones could just become part of the cost of your service.
Best phones under $300
Eli Blumenthal/CNET
The $299 OnePlus N20 5G isn’t an exciting phone, but it more than gets the job done for most situations. Unlike several phones on this list, you can buy it unlocked from OnePlus. It also provides high-end features we don’t always see at this price, like an in-screen fingerprint reader, faster 33W charging, 6GB of RAM and NFC for mobile payments. Despite being available directly from OnePlus, the N20 works with AT&T and T-Mobile but does not work with Verizon. The phone’s 5G support also only works through T-Mobile.
In his OnePlus N20 review, CNET Senior Editor Eli Blumenthal found the phone’s 64-megapixel main camera, 2-megapixel macro camera and 2-megapixel monochrome lens to take decent photos during the daytime. But its cameras struggle in the evening, which is a common issue on cheaper phones. The N20 also includes a 16-megapixel front-facing camera located in the top left of the phone’s display.
The phone is also only getting one major software update from Android 11 to Android 12, but will receive three years of security updates. As a result, despite the phone’s decent specs and slightly wider availability, it only makes sense to hang onto this phone for two to three years.
Mike Sorrentino/CNET
Reviewing the $258 TCL Stylus 5G was a journey for me last year. Specs-wise, it has a lot that I enjoyed. The phone’s TCL NxtVision HDR setting provided enhanced colors when I played games, TCL made minimal changes to Android 12 and I especially enjoyed the magnetic stylus that fits securely into its own slot on the phone.
However, the big reason why my review took four months is because of repetitive software bugs that make the phone otherwise tough to recommend. I experienced frequent restarts while using the phone and Bluetooth connectivity issues, the latter of which was eventually fixed through a software update. This phone is also locked to T-Mobile completely, so it can’t be used on other carriers and is filled with T-Mobile apps that are challenging to remove.
Yet if you absolutely must have a stylus and your budget is under $300, this is one of the better overall picks. But be wary of software issues, and remember the phone is only getting one major software update along with two years of security updates.
Mike Sorrentino/CNET
The $228 OnePlus Nord N300 5G is my favorite phone under $300. The only reason why I cannot recommend it above the N20 is because this phone is locked to T-Mobile. Despite being around $80 cheaper than the other OnePlus phone, it still has 33-watt fast charging, a 90Hz refresh rate display and a 48-megapixel main camera that does a decent job with photos and video. Its matte black look that highlights its two camera lenses also makes it one of the nicer-looking budget phones I’ve tested. The N300 improves on the N20 with its dual stereo speakers, over the single speaker on the N20, and I personally prefer the side fingerprint sensor over in-screen options like on the N20.
But apart from the availability issue, the N300 also suffers from a short software support timeline. The N300 will only get one major software update from Android 12 to Android 13 and two years of security updates. Even though that’s somewhat normal for the category, I still consider it a major drawback. There’s also a dose of T-Mobile bloatware, but at this price it’s easier to swallow.
If you are shopping specifically for a phone that works with T-Mobile or its Metro brand, the $228 OnePlus Nord N300 is definitely a solid choice. Just recognize you cannot take the phone to other carriers, and it won’t be a great option after two years of use.
Jessica Fierro/CNET
The Light Phone 2 is a very different kind of phone. It’s meant for people seeking freedom from the constant stream of notifications, but still want a phone that looks nice. But despite its somewhat limited functionality, this phone still costs $299.
The Light Phone 2 supports texts, phone calls, music playback, podcasts, mobile hotspot functionality and limited GPS support for directions on its E Ink screen. It does not have a camera, web browser, email access or other common apps like news or messaging apps.
My colleague Jessica Fierro gave life with the Light Phone 2 a try, and she enjoyed how the phone helped her stay more focused on the world around her. However she found the slower texting speed on the E Ink display to be challenging to adjust to, and could not fully make the switch because for work she needs some degree of social media access in order to stay up on trends.
The absence of many modern features is the entire point of the Light Phone 2. It’s a device for people who intentionally just want essential communications on a screen that’s more like a Kindle’s display than the one you’d find on a Samsung Galaxy device.
The Light Phone 2 is certainly not for everybody, but it could be worth considering for someone who wants their phone to do less. Fans of conventional phones should consider the wealth of feature phones and flip phones that still exist first — which are often free with a carrier deal or available for under $100.
Lisa Eadicicco/CNET
Admittedly I’m cheating by getting this phone into the list, but Google’s Pixel 6A has been discounted to $299 a lot lately and is an easy recommendation when it’s been discounted into a budget phone range.
Regularly $449, the Pixel 6A won our Editors’ Choice Award last year. In her review, CNET Senior Editor Lisa Eadicicco praised the phone for its great camera, Pixel-exclusive features like Magic Eraser, its colorful design and being among the first to get new Android updates.
While it’s likely that Google announces a sequel 7A phone as soon as the next Google I/O development conference, scheduled for May 10, the current Pixel 6A is still an excellent pick for the price if you can get it at its $299 price. But if you see the phone go back to its original $449 price between now and May 10, and you aren’t in dire need of a new device, I would then say wait for the rumored Pixel 7A.
How we test phones
CNET tests phones by using them daily and comparing them with competing phones to assess their value. We consider a variety of factors, such as the phone’s screen, cameras, battery life, software, performance, features and ease of use.
For low-priced phones, we make sure these devices consistently work well when used in a number of situations. This includes many day-to-day activities like reading the news, listening to music, watching videos, texting, playing games and multitasking.
We test phone cameras in a range of environments, taking test photos outdoors in the daytime and nighttime, and indoors in darker settings. We use cameras in active environments, like a concert or a sports game, and with a variety of subjects including people, objects and pets. We also test available camera settings, especially those that are rarer in these price ranges such as Night mode and Portrait mode.
These anecdotal phone experiences are also combined with benchmark tests such as Geekbench performance testing and battery testing. We monitor battery life in two ways: By seeing how much power is typically left after a day of normal usage and by seeing how much battery is depleted during a more intensive hour with the phone. For the latter test, we’ll check how the phone’s battery holds up to a series of video calls, gaming, video streaming and web browsing.
Phones under $300 FAQs
What about Apple’s iPhone?
Apple does not currently sell any iPhone options between $200 and $300. The cheapest new iPhone you can get is the iPhone SE at $429. That iPhone is a great value for its fast processor and great camera, but held back by its dated design that harkens back to the iPhone 6, 7 and 8.
If you don’t mind getting a preowned device and want something with a bigger screen, as of this writing Verizon sells a 64GB iPhone 11 for $275.
You can also get the 2020 version of the iPhone SE as a refurbished model between $200 and $300 on websites like Amazon and Best Buy, but beware of each store’s policies for refurbished devices. Especially make sure the refurbished device includes a warranty for repairs, since without one you may have to pay Apple or another retailer a high price for a screen repair or other accidental damage.
Best phones under $300: OnePlus Nord N20 5G vs. TCL Stylus 5G vs. OnePlus Nord N300 5G vs. Google Pixel 6A
| OnePlus Nord N20 5G | TCL Stylus 5G | OnePlus Nord N300 5G | Google Pixel 6A* | |
|---|---|---|---|---|
| Display size, resolution | 6.43-inch FHD+ AMOLED display | 6.81-inch FHD+ display (1080 x2400 pixels) | 6.56-inch IPS LCD display; 720p resolution; 90Hz refresh rate | 6.1-inch OLED; (1080 x 2400); 60Hz |
| Pixel density | 409ppi | 395ppi | 269ppi | 429 ppi |
| Dimensions (inches) | 6.2 x 2.8 x 0.29 in | 6.67 x 3.01 x 0.35 in | 6.4 x 2.9 x 0.3 in | 6.0 x 2.8 x 0.35 in |
| Dimensions (millimeters) | 159.9 x 73.2 x 7.5 mm | 169.6 x 76.5 x 8.9 mm | 163.8 x 75.1 x 7.99 mm | 152.2 x 7.18 x 8.9 mm |
| Weight (ounces, grams) | 173g or 6.1 oz | 213g or 7.51 oz | 190g or 6.7 oz | 6.3 oz; 178g |
| Mobile software | Android 11 | Android 12 | Andorid 12 | Android 12 |
| Camera | 64-megapixel (main), 2-megapixel (macro), 2-megapixel (monochrome lens) | 50-megapixel (main), 5-megapixel (wide), 2-megapixel (macro), 2-megapixel (depth sensor) | 48-megapixel (main), 2-megapixel (depth lens) | 12.2-megapixel (wide), 12-megapixel ultra wide) |
| Front-facing camera | 16-megapixel | 13-megapixel | 16-megapixel | 8-megapixel |
| Video capture | 1080p/720p at 30 fps | 1080p at 30fps | 1080p/720p at 30 fps | 4K |
| Processor | Qualcomm Snapdragon 695 5G | MediaTek Dimensity 700 5G | MediaTek Dimensity 810 | Google Tensor |
| RAM/Storage | 6GB/128GB | 4GB/128GB | 4GB/64GB | 6GB RAM/128GB storage |
| Expandable storage | Up to 512GB | Up to 2TB | Up to 1TB | None |
| Battery/Charger | 4,500mAh; 33W charging | 4,000mAh; 18W charging | 5,000mAh; 33W charging | 4,410 mAh capacity; 18-watt fast charging (adapter sold separately) |
| Fingerprint sensor | In-screen | Side fingerprint sensor | Side fingerprint sensor | Under display |
| Connector | USB-C | USB-C | USB-C | USB C |
| Headphone jack | Yes | Yes | Yes | None |
| Special features | NFC, Face Unlock, HDR, Screen Flash, Face retouching | Stylus with built-in storage, producitivity software, NxtVision HDR mode | Dual speakers, NFC, Face Unlock, HDR, Portrait, Face retouching | 5G-enabled, 18W fast charging, WiFi 6E, security updates for 5 years, Android OS updates for 3 years, dual SIM, IP67 water resistance |
| Price off-contract (USD) | $299 | $258 | $228 | $449 (*$299 when on sale) |
Technologies
Anthropic’s New Claude Opus 4.5 AI Model Is Designed for Coding and Office Work
The new reasoning model can also power the Claude for Chrome AI browser extension.
Anthropic’s newest version of its most powerful generative AI model could upend how you manage your spreadsheets. The company said Claude Opus 4.5, announced Monday, is aimed at things you do on the job, like coding and office work.
Google unveiled its powerful new Gemini 3 model last week, and OpenAI released GPT-5.1 the week before. Now it’s Anthropic’s turn. The company, which is popular with businesses and software workers, said Opus 4.5 is focused on getting work done, not generating content.
Claude Opus 4.5 will be available everywhere and will be a default model for Pro (starting at $17/month), Max (starting at $100/month) and Enterprise users.
Opus 4.5 is built to produce documents, spreadsheets and presentations and can automate menial office tasks by using your computer and browser. That includes its deployment in Claude for Chrome, a browser extension that lets Claude do internet tasks for Max users.
This release puts all three Claude models in the 4.5 generation. Anthropic released Sonnet 4.5, its midlevel model, in September and Haiku 4.5, its smallest model, in October.
Advanced reasoning models like Opus are designed to handle complex, demanding tasks. While a smaller, cheaper large language model will provide an answer based on the probabilities in its training data, a reasoning model will rerun and refine its operations to get a better or more complete answer. This takes longer, but it means the AI can handle more difficult operations.
Reasoning models are particularly useful for complicated programming projects or intensive research. The downside is they are slower and more expensive to run, which is why companies often restrict them to paid plans or have strict limits on usage.
Technologies
New Spotify Feature Pulls Playlists Straight From Other Music Services
Moving to Spotify used to mean manually recreating your playlists or relying on third-party tools. Now, it’s seamless.
I use Spotify for hours every single day: on commutes, while cooking, during workouts, when walking my dog. Essentially, whenever life grants me a spare minute, I’m streaming Spotify. But even with all that listening, I’ve always wished the app had an easy way to scoop up the playlists I’d built on other music services. I’d call myself a Spotify loyalist, but there are some songs, such as covers or live versions, that are only available on other platforms.
Spotify finally delivered by recently rolling out a built-in feature that lets you import playlists from rival platforms directly into your library.
Read also: You Can Have ChatGPT Make You a Spotify Playlist. But Why Would You?
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
Spotify’s new playlist transfer feature
Spotify announced late last week that it’s launching a new «Import your music» option in its mobile app. This feature, powered by TuneMyMusic, enables listeners to seamlessly import entire playlists from competing services directly into their Spotify library.
At launch, Spotify supports transfers from major platforms including Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Pandora, SoundCloud and more.
The original playlists remain intact. Spotify doesn’t delete or alter them from the source app when it makes a copy in your Spotify account.
Read also: How to Find Your Spotify Wrapped All Year Round
Why this matters for Spotify users
- No more rebuilding your playlists from scratch: Previously, moving to Spotify meant manually recreating your playlists or relying on third-party tools. With this integration, Spotify handles the heavy lifting.
- Unlimited transfers: Unlike some free third-party services that limit the number of songs or playlists you can transfer, Spotify’s in-app solution supports unlimited transfers.
- Better personalization: Once your playlists are in Spotify, they feed directly into Spotify’s recommendation algorithms. That means personalized features like Daylist and Release Radar start getting smarter right away.
- More to do with your music: After importing, you can remix your playlists by inviting friends to collaborate, designing custom cover art or adding transitions between songs if you’re a Premium user.
Read more: Spotify’s Recaps Feature Helps You Return to Audiobooks You’ve Already Started
How to transfer your playlists to Spotify
Here’s a quick how-to so you can bring your favorite playlists over:
- Open the Spotify mobile app on your phone.
- Go to Your Library.
- Scroll to the bottom. You should see a new option title, «Import your music». Tap that.
- Follow the prompts to connect to TuneMyMusic. You’ll need to authenticate your account for the service you’re importing from.
- Choose the platform you’re moving from (Apple Music, YouTube Music, SoundCloud, etc.).
- Select the playlists you want to import.
- From there, Spotify will copy them into your library. Once complete, you’ll find them in your Spotify «Playlists» list.
Technologies
‘Am I the Problem?’ Why Gaming Crossovers Are a Love-Hate Thing
In navigating my own relationship with the phenomenon of characters from one game appearing in another, I talked to some of the devs behind the games to get a better sense of how these crossovers work and why companies pursue them.
When my friends want to play Magic: The Gathering, I wade through my two-dozen or so decks built for Commander — the card game’s casual, multiplayer format. I might choose the deck built around Elenda, the Dusk Rose, a vampire saint who can create legions of vampires. Maybe I’ll take my Narset, Enlightened master deck, which lets me cast powerful spells for free when she attacks. Both Elenda and Narset are original characters from Magic: The Gathering.
Or maybe I’ll grab my Lightning, Army of One deck, constructed around the Final Fantasy 13 character, so I can attack people for absurdly high amounts of damage. Maybe my Godzilla deck will engage in glorious combat against my friends’ decks led by characters from Dracula or Warhammer 40K. Would Eowyn from Lord of the Rings be a better match-up against the forces of the Imperium?
It’s a double-edged sword, this impulse toward crossovers. And it’s happening in games far beyond Magic: The Gathering.
Overwatch featured skins from Persona 5 in September, Halo armor and weapons showed up in Helldivers 2, and edgy looter shooter Borderlands 4 is showing up in… golf game PGA Tour 2K25. The crossover crown lies eternally with Fortnite, thanks to its never-ending influx of skins from games, movies, comics and real-life celebrities — leading players using the Sabrina Carpenter skin to stop shooting each other and, say, hold impromptu concerts instead.
When the elements fit each other are handled with care, it’s a fun way for fans to engage with multiple interests simultaneously. But when it feels carelessly thrown-together or when the elements don’t mesh, it can feel like a cash grab that hollows out the original property. And what works for one player might feel egregious or immersion-breaking to another.
«Am I the problem?» I ask myself, as I work on a fourth Magic deck built around a Final Fantasy character, after spending hundreds of dollars on cards and accessories from the set.
I do realize that the money I spent on the release event and weekly drafts screamed to Hasbro, «It’s working!» At the same time, playing with cards from that Final Fantasy set was also the most fun I’ve had with Magic in several years.
Corporations betting big on brand crossovers feels like the unavoidable consequence of a world in which players look more and more for customization and ways to show off their personalities and interests, which dovetails with companies looking for lucrative ways to attract new players and increase revenue in ongoing games. Is other media filtering into popular games about the joy of including familiar faces, or does it turn characters into digital bumper stickers, starved of their identity from their original context?
The answer, like it or not, is both.
Money is a big part of the motivation, but expanding reach and offering customization also factor in
Blending different properties together generally requires an intense collaboration between the property owners and the game inviting the crossover. So what makes these gaming collaborations worth it for those parties?
There’s a financial incentive, to be certain, as Hasbro has made astonishingly clear. In its second-quarter 2025 earnings call, CEO Chris Cocks noted that Magic: The Gathering’s Final Fantasy set made $200 million in revenue in one day, while it took the Lord of the Rings set six months to hit that milestone. To put those two collaborations in the context of original Magic: The Gathering sets, the bestselling Magic set before Lord of the Rings was Modern Horizons, which made $200 million over two years.
Admittedly, $200 million in 24 hours is performance that Magic: The Gathering will likely struggle to replicate, even with the overabundance of outside properties coming next year: Teenage Mutant Ninja Turtles, The Hobbit, Star Trek and Marvel. Still, Cocks said the company feels good about the collaborations set to launch next year in terms of pleasing players and bringing in revenue. And Final Fantasy ultimately points to the financial power of a good gaming crossover, one where the properties are handled thoughtfully and intentionally (even if some of that intention is making the collaboration more collectible).
To better understand how and why these crossovers happen, I talked with some of the people powering these gaming collaborations.
There were «a lot of clues» both internally and externally that Magic could support these kinds of crossovers in the game, said Aaron Forsythe, Magic: The Gathering’s vice president of research and development.
Sets like Lord of the Rings and Final Fantasy can also help funnel new players into a game that has been around since 1993.
«With Final Fantasy, we have seen a marked increase in play participation, especially among players who haven’t previously participated in our Organized Play programs,» said Rebecca Shepard, the vice president of franchise for Magic: The Gathering. That participation also extends after the launch of sets based on the other properties, which Magic brands Universes Beyond.
She noted that Universes Beyond releases also lead to increased interest in older products, demonstrating the crossovers’ ability to drive interest in the game’s original creations.
Magic’s designers have spent decades creating multiple in-game worlds or «planes» with their own lore, characters and mechanics. To a certain degree, crossovers are baked into its premise.
But what about something with a considerably smaller scope, like the hero shooter Overwatch 2? The team-based game is set in nearish future Earth, where other Blizzard games like Diablo and Starcraft are minimal parts of the world as references and outfits. But aside from a small Lego crossover, other external properties were mostly only winked at… until the game introduced skins from the popular manga and anime One-Punch Man back in 2023.
The game’s collaborations started out as infrequent events, but now show up roughly every season.
The Overwatch team was nervous for its first collaboration and took a cautious approach, said Aimee Dennett, Overwatch’s associate director of product management. Devs wanted to ensure that heroes were still recognizably Overwatch characters while also maintaining the integrity of the game’s lore. The solution was described as «our characters are cosplaying,» meaning that the Overwatch heroes maintain the iconic parts of their visual identity, while incorporating elements that are recognizable as the characters from the crossover properties.
There are also internal motivations for these opportunities.
«We’ve found that it has such a positive effect on the team,» said Overwatch’s Art Director, Dion Rogers. People who work on the game are also fans of these properties, and the opportunity to design those crossovers can be a creative spark for the developers.
Fortnite didn’t start the party, but it did invite basically everyone
Fortnite is the de facto example of crossovers in gaming. It represents an astonishing evolution of a concept that kicked off decades ago.
Video game publishers were firmly protective of their properties to keep their games unique, but gaming website Giant Bomb asserts that crossovers started in earnest with 1992’s Battle Soccer, where Godzilla could take the pitch against giant mech Gundams and superheroes from Japanese TV. A few years later, Marvel’s X-Men faced off against Street Fighter characters in a move that would eventually spawn the Marvel vs. Capcom series of fighting games.
Crossovers ramped up in the 2000s with Sonic the Hedgehog and Solid Snake as the first two characters not owned by Nintendo to show up in Smash Bros. Brawl, a few years before horror movie villain Freddy Krueger first appeared in a Mortal Kombat game. Thematically, these all make some sense — but Fortnite took crossovers to another level.
The crossovers started with the Infinity Gauntlet limited-time mode, where players could transform into Thanos, the villain of the 2019 film Avengers: Infinity War. It was quickly followed by the first Marvel-themed skins for Black Widow and Star-Lord that any player could wear. That kicked off a wave of Fortnite crossovers that would grow beyond Marvel to also include DC Comics, Star Wars, celebrities and various other games.
More have followed in Fortnite’s wake. The jump to include characters from other media besides video games has proven popular, with games like Mortal Kombat bringing in the villainous superhuman Homelander from The Boys, and the asymmetrical PVP horror game Dead by Daylight leaning heavily into killers and survivors from various games and movies — and also Nicolas Cage as himself, delivering some truly amazing voice lines.
Still, when it comes to bringing in everything from everywhere, nothing tops Fortnite, where crossover events feel less like guest stars and more like the first stop for major franchise promotion. And the cumulative results are, for lack of a better word, bonkers. Now a squad of Ariana Grande, Billie Eilish, Lady Gaga and Sabrina Carpenter can face off against a squad made up of Darth Vader, the Joker, Thanos and Mortal Kombat’s Sub-Zero… and then perform *NSYNC’s Bye Bye Bye dance on the villains’ corpses.
Epic Games, the makers of Fortnite, declined to comment for this story.
Convenience and customization… at a cost
While crossovers with other properties help bring revenue and new players into games, they also risk alienating players whose primary interest is in their games’ original concepts and who may feel the crossovers move the game away from its identity.
«We listen and learn more than folks realize but at the same time, our goal of making Magic for everyone — because it is — can also frustrate our existing players,» said Shepard in response to a question about the feedback to Universes Beyond and the seemingly polarized responses online.
You can see that frustration in videos from prominent Magic creators, with titles like «The Problems With Universes Beyond — Even if You’re NOT a Hater» and «Half of Magic: The Gathering Will Not Be Magic: The Gathering.» The discussions in those videos touch on multiple elements, but center around the proportion of and execution of Universes Beyond sets and how those sets do or don’t gel with the rest of the game.
That tension exists with most gaming crossovers. I wasn’t initially a fan of Overwatch’s move into collaborations. For me, the image of Doomfist in a yellow suit and flowing cape cheapened a character who’s supposed to be a surly big bad in the Overwatch universe. To me, it felt tonally mismatched with his identity, and I feared Overwatch feeling less like Overwatch as a result.
But the response I saw was largely positive. A change being celebrated doesn’t mean it’s necessarily good for the game, nor does outcry mean a change is bad. But there were clearly people who wanted the customization and expression of anime skins, highlighting the tension inherent in gaming collaborations like this.
Magic’s Aaron Forsythe acknowledged the competing interests, saying, «Players that have been with us for a while don’t feel the need for a change of this magnitude, and I appreciate how this hits them. But we’re doing this both because we want to grow the game — and we are — and because we think it’s another really fun way to enjoy it.»
For longstanding fans who have played the game for years, perhaps even decades, it may feel like the resources for the game’s original ideas are being diverted to fuel crossovers.
There are degrees, though. In the case of Magic: The Gathering, one-time Secret Lair drops like Sonic the Hedgehog that mostly show up in casual multiplayer formats may not seem as disruptive. But over the course of next year, Magic will release four more sets based on outside properties, bringing the total to seven such sets in two years. More than any individual card or set, that density of outside properties might feel particularly unwelcome, contributing to the feeling that it’s just Fortnite now.
Everyone is here (and here to stay)
I think a lot of the response to crossovers comes down to two things: how well the concept fits and how good the execution is. Fortnite itself has become a conglomeration of various game types — from Battle Royale to Lego to Ballistic, festivals and Creative modes — so the game featuring skins from all kinds of movies, games and celebrities sort of fits into that «everything for everyone» idea.
Something like Dead by Daylight is an example of using crossovers with a narrower focus, incorporating horror icons that fit its gameplay and lore. Resident Evil characters trying to escape from Halloween’s Michael Myers doesn’t make total sense, but there’s enough of an internal logic in the genres of slasher films and survival horror games for it to work.
And, despite my initial reservations about Overwatch’s collaborations, I was immediately enthralled when I saw Kiriko’s Suki skin from Avatar: The Last Airbender. In addition to giving me a new outlet for my favorite character from the show, it just fit the visual identity and the concept of the Overwatch hero, a protector in her own right.
The people behind the games acknowledge how much that matters. «If we don’t do this right,» Overwatch’s Rogers told me, «the fans will call us out.» Players have their own ideas of what fits and what doesn’t, and they aren’t shy about voicing those feelings. But Rogers said that getting it right instead helps maintain the identity of the game’s heroes.
Similarly, Magic’s Shepard said one step in the process of evaluating potential crossovers is feeling out whether it feels like «an authentic relationship» for the game and its players. The challenge, however, is that each player’s mileage will vary when it comes to that authenticity.
There’s no putting these crossovers back in the box, for better and worse. We’ll continue to have more options to play as our favorite characters across a variety of games. Right now, if I wanted to, I could fire up Street Fighter 6 and play a game as Chun-Li in the context of her original series. I could then swap over to Fortnite and run around sniping people as Chun-Li before logging into Overwatch and playing as Juno in her Chun-Li skin, healing people with a Martian mediblaster. And then over the weekend, I could play Magic: The Gathering with my friends and pull out a deck built around a Chun-Li character card.
For Chun-Li superfans, that’s great. At the same time, my Magic opponents may be sick of playing against characters from Stranger Things, Jurassic Park and Marvel, which might break the immersion of the game for them.
The demand is there and the complaints are valid. Companies will follow the money. But each game’s developers have to find their own way of squaring the crossover — justifying (or not) how another creative world collides with theirs.
For Overwatch’s Dennett, as the game grows and changes, so does the team’s philosophy about collaborations — because pushing the boundaries of what’s possible in the hero shooter sparks the imaginations of its player base.
«It’s sort of a self-reinforcing cycle, where our players grow and change so much, and so do the types of collaborations, and the types of collaborations change, which grows and changes our players.»
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
Correction, Nov. 24: A previous version of this story misspelled the name of Hasbro CEO Chris Cocks.
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