Technologies

How Netflix Can Calm the Password-Sharing Outcry

Commentary: We have a quick solution for Netflix’s password sharing woes…

Your mom lives in Ohio. You live in New York but you share a Netflix account. The same is true for the family whose kids are in college and for the couple living apart while one’s stationed on a military base overseas.

I see your stories. I feel you. I’ve been in the same boat.

People are not happy about Netflix’s move to start charging members extra fees to share accounts. The company’s been called out for a 5-year-old tweet: «Love is sharing a password.»

Even the card game Uno joined the Twitter roast to point out the about-face. Swarms of vocal Netflix subscribers are venting on social media — Netflix’s comment sections are really feeling the burn — and vowing to cancel their accounts and questioning why they’re paying for multiple screens.

Netflix has dubbed viewers outside of the primary household as extra members, or subaccounts. In Canada, where the prices are $16.50 for a standard plan and $21 for premium, the cost of adding an extra member is $8 per person. If a single streaming service costing $30 a month to stream on two or four screens sounds like a lot to you, I agree.

In the US, we still don’t know how much it’ll cost each month for extra members. When Netflix finally decides to tell us, I think it should also announce a couple of smart discounts.

Netflix needs a cheaper plan for students

Among those who are unhappy about the new policy are parents and their college kids. If Netflix insists on charging for password sharing, I think it should offer a no-frills student subscription.

College kids love to stream, and they’re often doing it on their parents’ accounts. Not as freeloaders, but as members of the household — even if their school is five states away. When we drop our 17- or 18-year-olds off at college, I bet no one is saying, «Time for me to kick you off Netflix, ya mooch.»

Rather than blocking kids who are attending school far from home, Netflix should offer a student plan that’s priced lower than its basic ad-supported subscription. Hulu, Paramount Plus and Spotify do it, proving that a blueprint exists.

All three platforms use SheerID to verify eligibility for college and university students. Hulu charges eligible students $2 a month for its ad-based plan. Spotify’s Premium Student subscription is $5 per month with the first month free and the added perk of free access to Showtime and Hulu with ads. Paramount Plus provides a 25% discount on its Essential plan for college students that lasts for four years, even if they graduate early.

If Netflix followed suit, it could find the sweet spot between $2 and $5 a month to help a broke college kid out. The company rolled out its $7 ad-based tier in January, joining the ranks of Hulu, HBO Max, Peacock and others who conquered that frontier. Adding a new subscription option aimed at students is reasonably within Netflix’s capabilities. If the streamer wants to keep its subscriber numbers up, why not?

Members of the military should get a discount too

Along with students who spend months — or years — away from home are service members. It’s common for a loved one to be stationed abroad while sharing a single Netflix account with family in their home country or state. Rather than geo-blocking them, or tagging on account-sharing fees, why not offer a military rate for active-duty members? It’s something that streaming services like Disney Plus, Apple TV and Discovery Plus offer for customers.

Why is Netflix charging fees for subaccounts?

For Netflix, everyone has to pay to hit play, specifically if you’re not living under the same roof. From a business perspective, the company wants to tap into opportunities to make money on shared accounts. Meant to fund content creation and overall operations, it was discussed during the company’s first-quarter earnings call in 2022. «Another focus is how best to monetize sharing — the 100M+ households using another household’s account,» the streamer wrote in its letter to shareholders. According to Netflix, more than 30 million of those who believe sharing is caring live in the US and Canada.

The extra costs are currently active in countries including Canada, Spain, New Zealand and Portugal. In some regions, the added fees also come with added steps, like verifying your device is connected to your primary location or sending invites to extra members to use your account.

I like Netflix, but none of the other major streamers is doing this. And as Fox 9 TV host Jason Matheson points out, it’s mighty inconvenient.

Netflix could lose out to the competition

With such a crowded streaming service market, every price hike, add-on fee and inconvenience can make one platform less of a necessity. Netflix is aware that though it was a pioneer in this space, there are rivals that want to be on top. Long ago, it edged out Blockbuster, showing how a business model can make or break a company’s survival.

Let’s not forget that content availability plays a huge role too, because if there’s nothing to watch to justify the monthly rate you’re paying, it’s time to drop something. We rotate our streaming services to save money or if we’ve run out of stuff to stream. If the extra cost is too high, especially in the US, Netflix should expect customers to churn for months at a time. That’s not to say services like HBO Max and Disney Plus are immune to being dropped, because they’ve had to contend with frustrated customers over price increases and show cancellations too.

However, the cost of password-sharing fees may be too high. Only time will tell if this new setup is worth it to Netflix, but it’s going to be an uphill battle to get customers around the world on board. One discount plan could help cushion the blow.

Netflix did not respond to a request for comment.

See at Netflix

Technologies

Spotify Launches ‘About the Song’ Beta to Reveal Stories Behind the Music

The stories are told on swipeable cards as you listen to the song.

Did you know Chappell Roan drew inspiration for her hit song Pink Pony Club from The Pink Cadillac, the name of a hot-pink strip club in her Missouri hometown? Or that Fountains of Wayne’s song Stacy’s Mom was inspired by a confessed crush a friend had on the late co-founder Adam Schlesinger’s grandmother?

If you’re a fan of knowing juicy little tidbits about popular songs, you might find more trivia in About the Song, a new feature from streaming giant Spotify that’s kind of like the old VH1 show Pop-Up Video.

About the Song is available in the US, UK, New Zealand and Australia, initially for Spotify Premium members only. It’s only on certain songs, but it will likely keep rolling out to more music. Music facts are sourced from a variety of websites and summarized by AI, and appear below the song’s lyrics when you’re playing a particular song.

«Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what’s the meaning behind it? We believe that understanding the craft and context behind a song can deepen your connection to the music you love,» Spotify wrote in a blog post.

While this version of the feature is new, it’s not the first time Spotify has featured fun facts about the music it plays. The streaming giant partnered with Genius a decade ago for Behind the Lyrics, which included themed playlists with factoids and trivia about each song. Spotify kept this up for a few years before canceling due to multiple controversies, including Paramore’s Hayley Williams blasting Genius for using inaccurate and outdated information.

Spotify soon started testing its Storyline feature, which featured fun facts about songs in a limited capacity for some users, but was never released as a central feature.

About the Song is the latest in a long string of announcements from Spotify, including a Page Match feature that lets you seamlessly switch to an audiobook from a physical book, and an AI tool that creates playlists for you. Spotify also recently announced that it’ll start selling physical books.

How to use About the Song

If you’re a Spotify Premium user, the feature should be available the next time you listen to music on the app.

Start listening to any supported song.
Scroll down past the lyrics preview box to the About the Song box.
Swipe left and right to see more facts about the song.

I tried this with a few tracks, and was pleased to learn that it doesn’t just work for the most recent hits. Spotify’s card for Metallica’s 1986 song Master of Puppets notes the song’s surge in popularity after its cameo in a 2022 episode of Stranger Things. The second card discusses the band’s album art for Master of Puppets and how it was conceptualized.

To see how far support for the feature really went, I looked up a few tracks from off the beaten path, like NoFX’s The Decline and Ice Nine Kills’ Thank God It’s Friday. Spotify supported every track I personally checked.

There does appear to be a limit to the depth of the fun facts, which makes sense since not every song has a complicated story. For those songs, Spotify defaults to trivia about the album that features the music or an AI summary of the lyrics and what they might mean.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Feb. 7, #502

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Feb. 7, No. 502.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition features a fun batch of categories. The purple one requires you to find hidden words inside some of the grid words, but they’re not too obscure. If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Golden Gate.

Green group hint: It’s «Shotime!»

Blue group hint: Same first name.

Purple group hint: Tweak a team name.

Answers for today’s Connections: Sports Edition groups

Yellow group: Bay Area teams.

Green group: Associated with Shohei Ohtani.

Blue group: Coaching Mikes.

Purple group: MLB teams, with the last letter changed.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is Bay Area teams. The four answers are 49ers, Giants, Sharks and Valkyries.

The green words in today’s Connections

The theme is associated with Shohei Ohtani. The four answers are Decoy, Dodgers, Japan and two-way.

The blue words in today’s Connections

The theme is coaching Mikes. The four answers are Macdonald, McCarthy, Tomlin and Vrabel.

The purple words in today’s Connections

The theme is MLB teams, with the last letter changed. The four answers are Angelo (Angels), Cuba (Cubs), redo (Reds) and twine (Twins).

Technologies

Today’s NYT Mini Crossword Answers for Saturday, Feb. 7

Here are the answers for The New York Times Mini Crossword for Feb. 7

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? It’s Saturday, so it’s a long one, and a few of the clues are tricky. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.