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How Netflix Can Calm the Password-Sharing Outcry

Commentary: We have a quick solution for Netflix’s password sharing woes…

Your mom lives in Ohio. You live in New York but you share a Netflix account. The same is true for the family whose kids are in college and for the couple living apart while one’s stationed on a military base overseas.

I see your stories. I feel you. I’ve been in the same boat.

People are not happy about Netflix’s move to start charging members extra fees to share accounts. The company’s been called out for a 5-year-old tweet: «Love is sharing a password.»

Even the card game Uno joined the Twitter roast to point out the about-face. Swarms of vocal Netflix subscribers are venting on social media — Netflix’s comment sections are really feeling the burn — and vowing to cancel their accounts and questioning why they’re paying for multiple screens.

Netflix has dubbed viewers outside of the primary household as extra members, or subaccounts. In Canada, where the prices are $16.50 for a standard plan and $21 for premium, the cost of adding an extra member is $8 per person. If a single streaming service costing $30 a month to stream on two or four screens sounds like a lot to you, I agree.

In the US, we still don’t know how much it’ll cost each month for extra members. When Netflix finally decides to tell us, I think it should also announce a couple of smart discounts.

Netflix needs a cheaper plan for students

Among those who are unhappy about the new policy are parents and their college kids. If Netflix insists on charging for password sharing, I think it should offer a no-frills student subscription.

College kids love to stream, and they’re often doing it on their parents’ accounts. Not as freeloaders, but as members of the household — even if their school is five states away. When we drop our 17- or 18-year-olds off at college, I bet no one is saying, «Time for me to kick you off Netflix, ya mooch.»

Rather than blocking kids who are attending school far from home, Netflix should offer a student plan that’s priced lower than its basic ad-supported subscription. Hulu, Paramount Plus and Spotify do it, proving that a blueprint exists.

All three platforms use SheerID to verify eligibility for college and university students. Hulu charges eligible students $2 a month for its ad-based plan. Spotify’s Premium Student subscription is $5 per month with the first month free and the added perk of free access to Showtime and Hulu with ads. Paramount Plus provides a 25% discount on its Essential plan for college students that lasts for four years, even if they graduate early.

If Netflix followed suit, it could find the sweet spot between $2 and $5 a month to help a broke college kid out. The company rolled out its $7 ad-based tier in January, joining the ranks of Hulu, HBO Max, Peacock and others who conquered that frontier. Adding a new subscription option aimed at students is reasonably within Netflix’s capabilities. If the streamer wants to keep its subscriber numbers up, why not?

Read more: Best Streaming Service Deals on Disney Plus, Hulu and More

Members of the military should get a discount too

Along with students who spend months — or years — away from home are service members. It’s common for a loved one to be stationed abroad while sharing a single Netflix account with family in their home country or state. Rather than geo-blocking them, or tagging on account-sharing fees, why not offer a military rate for active-duty members? It’s something that streaming services like Disney Plus, Apple TV and Discovery Plus offer for customers.

Why is Netflix charging fees for subaccounts?

For Netflix, everyone has to pay to hit play, specifically if you’re not living under the same roof. From a business perspective, the company wants to tap into opportunities to make money on shared accounts. Meant to fund content creation and overall operations, it was discussed during the company’s first-quarter earnings call in 2022. «Another focus is how best to monetize sharing — the 100M+ households using another household’s account,» the streamer wrote in its letter to shareholders. According to Netflix, more than 30 million of those who believe sharing is caring live in the US and Canada.

The extra costs are currently active in countries including Canada, Spain, New Zealand and Portugal. In some regions, the added fees also come with added steps, like verifying your device is connected to your primary location or sending invites to extra members to use your account.

I like Netflix, but none of the other major streamers is doing this. And as Fox 9 TV host Jason Matheson points out, it’s mighty inconvenient.

Netflix could lose out to the competition

With such a crowded streaming service market, every price hike, add-on fee and inconvenience can make one platform less of a necessity. Netflix is aware that though it was a pioneer in this space, there are rivals that want to be on top. Long ago, it edged out Blockbuster, showing how a business model can make or break a company’s survival.

Let’s not forget that content availability plays a huge role too, because if there’s nothing to watch to justify the monthly rate you’re paying, it’s time to drop something. We rotate our streaming services to save money or if we’ve run out of stuff to stream. If the extra cost is too high, especially in the US, Netflix should expect customers to churn for months at a time. That’s not to say services like HBO Max and Disney Plus are immune to being dropped, because they’ve had to contend with frustrated customers over price increases and show cancellations too.

However, the cost of password-sharing fees may be too high. Only time will tell if this new setup is worth it to Netflix, but it’s going to be an uphill battle to get customers around the world on board. One discount plan could help cushion the blow.

Netflix did not respond to a request for comment.

Technologies

Today’s NYT Mini Crossword Answers for Thursday, July 3

Here are the answers for The New York Times Mini Crossword for July 3.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s Mini Crossword stumped me in a few spots. 8-Across had me thinking of a couple different words, but I landed on it eventually. Need answers? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue:  Glaswegian or Edinburgher
Answer: SCOT

5A clue: 2025 Pixar film about a boy who gets abducted by aliens
Answer: ELIO

6A clue: Strong string
Answer: TWINE

7A clue: Religious devotee with a shaved head, maybe
Answer: MONK

8A clue: Calligrapher’s assortment
Answer: INKS

Mini down clues and answers

1D clue: Attach, as a button
Answer: SEWON

2D clue: Sound of two glasses being «cheers-ed»
Answer: CLINK

3D clue: Noises from a pig
Answer: OINKS

4D clue: «Little piggy»
Answer: TOE

6D clue: «Did I overshare?»
Answer: TMI

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Technologies

Starlink Plans to Send 42K Satellites Into Space. That Could Be Bad News for the Ozone

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Technologies

Scary Survey Results: Teen Drivers Are Often Looking at Their Phones

New troubling research found that entertainment is the most common reason teens use their phones behind the wheel, followed by texting and navigation.

A new study reveals that teen drivers in the US are spending more than one-fifth of their driving time distracted by their phones, with many glances lasting long enough to significantly raise the risk of a crash. Published in the journal Traffic Injury Prevention and released on Thursday, the research found that, on average, teens reported looking at their phones during 21.1% of every driving trip. More than a quarter of those distractions lasted two seconds or longer, which is an amount of time widely recognized as dangerous at highway speeds.

Most distractions tied to entertainment, not emergencies

The top reason teens said they reached for their phones behind the wheel was for entertainment, cited by 65% of respondents. Texting (40%) and navigation (30%) were also common. Researchers emphasized that these distractions weren’t typically urgent, but rather habitual or social.

Teens know the risks

The study includes survey responses from 1,126 teen drivers across all four US regions, along with in-depth interviews with a smaller group of high schoolers. Most participants recognized that distracted driving is unsafe and believed their parents and peers disapproved of the behavior.

But many teens also assumed that their friends were doing it anyway, pointing to a disconnect between personal values and perceived social norms.

Teens think they can resist distractions

Interestingly, most teens expressed confidence in their ability to resist distractions. That belief, researchers suggest, could make it harder to change behavior unless future safety campaigns specifically target these attitudes.

The study’s lead author, Dr. Rebecca Robbins of Boston’s Brigham and Women’s Hospital, said interventions should aim to shift social norms while also emphasizing practical steps, such as enabling «Do Not Disturb» mode and physically separating drivers from their devices.

«Distracted driving is a serious public health threat and particularly concerning among young drivers,» Robbins said. «Driving distracted doesn’t just put the driver at risk of injury or death, it puts everyone else on the road in danger of an accident.» 

What this means for parents and educators

The researchers say their findings can help guide educators and parents in developing more persuasive messaging about the dangers of distracted driving. One of the recommendations is that adults need to counter teens’ beliefs that phone use while driving is productive or harmless.

While the study’s qualitative component was limited by a small and non-urban sample, the authors believe the 38-question survey they developed can be used more broadly to assess beliefs, behaviors and the effectiveness of future safety efforts.

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