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How Netflix Can Calm the Password-Sharing Outcry

Commentary: We have a quick solution for Netflix’s password sharing woes…

Your mom lives in Ohio. You live in New York but you share a Netflix account. The same is true for the family whose kids are in college and for the couple living apart while one’s stationed on a military base overseas.

I see your stories. I feel you. I’ve been in the same boat.

People are not happy about Netflix’s move to start charging members extra fees to share accounts. The company’s been called out for a 5-year-old tweet: «Love is sharing a password.»

Even the card game Uno joined the Twitter roast to point out the about-face. Swarms of vocal Netflix subscribers are venting on social media — Netflix’s comment sections are really feeling the burn — and vowing to cancel their accounts and questioning why they’re paying for multiple screens.

Netflix has dubbed viewers outside of the primary household as extra members, or subaccounts. In Canada, where the prices are $16.50 for a standard plan and $21 for premium, the cost of adding an extra member is $8 per person. If a single streaming service costing $30 a month to stream on two or four screens sounds like a lot to you, I agree.

In the US, we still don’t know how much it’ll cost each month for extra members. When Netflix finally decides to tell us, I think it should also announce a couple of smart discounts.

Netflix needs a cheaper plan for students

Among those who are unhappy about the new policy are parents and their college kids. If Netflix insists on charging for password sharing, I think it should offer a no-frills student subscription.

College kids love to stream, and they’re often doing it on their parents’ accounts. Not as freeloaders, but as members of the household — even if their school is five states away. When we drop our 17- or 18-year-olds off at college, I bet no one is saying, «Time for me to kick you off Netflix, ya mooch.»

Rather than blocking kids who are attending school far from home, Netflix should offer a student plan that’s priced lower than its basic ad-supported subscription. Hulu, Paramount Plus and Spotify do it, proving that a blueprint exists.

All three platforms use SheerID to verify eligibility for college and university students. Hulu charges eligible students $2 a month for its ad-based plan. Spotify’s Premium Student subscription is $5 per month with the first month free and the added perk of free access to Showtime and Hulu with ads. Paramount Plus provides a 25% discount on its Essential plan for college students that lasts for four years, even if they graduate early.

If Netflix followed suit, it could find the sweet spot between $2 and $5 a month to help a broke college kid out. The company rolled out its $7 ad-based tier in January, joining the ranks of Hulu, HBO Max, Peacock and others who conquered that frontier. Adding a new subscription option aimed at students is reasonably within Netflix’s capabilities. If the streamer wants to keep its subscriber numbers up, why not?

Read more: Best Streaming Service Deals on Disney Plus, Hulu and More

Members of the military should get a discount too

Along with students who spend months — or years — away from home are service members. It’s common for a loved one to be stationed abroad while sharing a single Netflix account with family in their home country or state. Rather than geo-blocking them, or tagging on account-sharing fees, why not offer a military rate for active-duty members? It’s something that streaming services like Disney Plus, Apple TV and Discovery Plus offer for customers.

Why is Netflix charging fees for subaccounts?

For Netflix, everyone has to pay to hit play, specifically if you’re not living under the same roof. From a business perspective, the company wants to tap into opportunities to make money on shared accounts. Meant to fund content creation and overall operations, it was discussed during the company’s first-quarter earnings call in 2022. «Another focus is how best to monetize sharing — the 100M+ households using another household’s account,» the streamer wrote in its letter to shareholders. According to Netflix, more than 30 million of those who believe sharing is caring live in the US and Canada.

The extra costs are currently active in countries including Canada, Spain, New Zealand and Portugal. In some regions, the added fees also come with added steps, like verifying your device is connected to your primary location or sending invites to extra members to use your account.

I like Netflix, but none of the other major streamers is doing this. And as Fox 9 TV host Jason Matheson points out, it’s mighty inconvenient.

Netflix could lose out to the competition

With such a crowded streaming service market, every price hike, add-on fee and inconvenience can make one platform less of a necessity. Netflix is aware that though it was a pioneer in this space, there are rivals that want to be on top. Long ago, it edged out Blockbuster, showing how a business model can make or break a company’s survival.

Let’s not forget that content availability plays a huge role too, because if there’s nothing to watch to justify the monthly rate you’re paying, it’s time to drop something. We rotate our streaming services to save money or if we’ve run out of stuff to stream. If the extra cost is too high, especially in the US, Netflix should expect customers to churn for months at a time. That’s not to say services like HBO Max and Disney Plus are immune to being dropped, because they’ve had to contend with frustrated customers over price increases and show cancellations too.

However, the cost of password-sharing fees may be too high. Only time will tell if this new setup is worth it to Netflix, but it’s going to be an uphill battle to get customers around the world on board. One discount plan could help cushion the blow.

Netflix did not respond to a request for comment.

Technologies

Today Only You Can Get the Super Mario Galaxy 2-Pack at $14 Off

Enjoy two of Nintendo’s best Mario games in one package with a decent amount off.

Best Buy has a deal on at the moment that knocks the price of Super Mario Galaxy and Mario Galaxy 2 on Nintendo Switch down to $56. That’s a $14 discount, which is a lot on a first-party Nintendo game.

Nintendo Switch games are notorious for never really going down in price, which makes every deal that happens worth at least considering. Last time this was on sale, it was for $59; this is $3 cheaper than that, making the value even better. That’s two all-time-classic games for $28 each, basically, which is fantastic.

The only problem with this is that it’s a Best Buy daily deal, which means that it runs out tonight. So, if you do want to pick this up at this price, you’re going to need to be quick.

In his review, CNET’s Scott Stein was a big fan of both revamped Mario titles included in this bundle, but less so the $70 asking price. This deal goes a long way to helping fix that problem and gives you the chance to add two classic Mario titles to your collection at a discount.

Originally released on the Wii, both Super Mario Galaxy and Galaxy 2 have been updated with higher-resolution visuals, an improved interface and new content, so there’s never been a better time to play them. And unlike the originals, you can play these Switch games anywhere and at any time. 

Why this deal matters

Mario games are like no other, and they’re great for adults and kids alike. This bundle includes two of the best, and right now you can pick it up at a price that makes them an even better buy than they already were. Whether you played them the first time around, you’re looking to see what all the fuss was about or want to introduce them to a new generation of Mario fans, this is the deal for you.

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Technologies

I’ve Seen It With My Own Eyes: The Robots Are Here and Walking Among Us

The «physical AI» boom has created a world of opportunity for robot makers, and they’re not holding back.

It’s been 24 years since CNET first published an article with the headline The robots are coming. It’s a phrase I’ve repeated in my own writing over the years — mostly in jest. But now in 2026, for the first time, I feel confident in declaring that the robots have finally arrived.

I kicked off this year, as I often do, wandering the halls of the Las Vegas Convention Center and its hotel-based outposts on the lookout for the technology set to define the next 12 months. CES has always been a hotbed of activity for robots, but more often than not, a robot that makes a flashy Vegas debut doesn’t go on to have a rich, meaningful career in the wider world.

In fact, as cute as they often are and as fun as they can be to interact with on the show floor, most robots I’ve seen at CES over the years amount to little more than gimmicks. They either come back year after year with no notable improvements or are never seen or heard from again.

In more than a decade of covering the show, I’ve been waiting for a shift to occur. In 2026, I finally witnessed it. From Hyundai unveiling the final product version of the Boston Dynamics Atlas humanoid robot in its press conference to Nvidia CEO Jensen Huang’s focus on «physical AI» during his keynote, a sea change was evident this year in how people were talking about robots.

«We’ve had this dream of having robots everywhere for decades and decades,» Rev Lebaredian, Nvidia’s vice president of Omniverse and simulation told me on the sidelines of the chipmaker’s vast exhibition at the glamorous Fontainebleau Hotel. «It’s been in sci-fi as long as we can remember.» 

Throughout the show, I felt like I was watching that sci-fi vision come to life. Everywhere I went, I was stumbling upon robot demos (some of which will be entering the market this year) drawing crowds, like the people lining up outside Hyundai’s booth to see the new Atlas in action.

So what’s changed? Until now, «we didn’t have the technology to create the brain of a robot,» Lebaredian said.

AI has unlocked our ability to apply algorithms to language, and it’s being applied to the physical world, changing everything for robots and those who make them.

The physical AI revolution

What truly makes a robot a robot? Rewind to CES 2017: I spent my time at the show asking every robotics expert that question, sparked by the proliferation of autonomous vehicles, drones and intelligent smart home devices.

This exercise predated the emergence of generative AI and models such as OpenAI’s ChatGPT, but already I could see that by integrating voice assistants into their products, companies were beginning to blur the boundaries of what could be considered robotics.

Not only has the tech evolved since that time, but so has the language we use to talk about it. At CES 2026, the main topic of conversation seemed to be «physical AI.» It’s an umbrella term that can encompass everything from self-driving cars to robots.

«If you have any physical embodiments, where AI is not only used to perceive the environment, but actually to take decisions and actions that interact with the environment around it … then it’s physical AI,» Ahmed Sadek, head of physical AI and vice president of engineering at chipmaker Qualcomm told me.

Autonomous vehicles have been the easiest expression of physical AI to build so far, according to Lebaredian, simply because their main challenge is to dodge objects rather than interact with them. «Avoiding touching things is a lot easier than manipulating things,» he said.

Still, the development of self-driving vehicles has done much of the heavy lifting on the hardware, setting the stage for robot development to accelerate at a rapid pace now that the software required to build a brain is catching up.

For Nvidia, which worked on the new Atlas robot with Boston Dynamics, and Qualcomm, which announced its latest robotics platform at CES, these developments present a huge opportunity. 

But that opportunity also extends to start-ups. Featured prominently at the CES 2026 booth of German automotive company Schaeffler was the year-and-a-half-old British company Humanoid, demonstrating the capabilities of its robot HMND 01.

The wheeled robot was built in just seven months Artem Sokolov, Humanoid’s CEO, told me, as we watch it sort car parts with its pincerlike hands. «We built our bipedal one for service and household much faster — in five months,» Sokolov added.

Humanoid’s speed can be accounted for by the AI boom plus an influx of talent recruited from top robotics companies, said Sokolov. The company has already signed around 25,000 preorders for HMND 01 and completed pilots with six Fortune 500 companies, he said.

This momentum extends to the next generation of Humanoid’s robots, where Sokolov doesn’t foresee any real bottlenecks. The main factors dictating the pace will be improvements in AI models and making the hardware more reliable and cost effective.

Humanoid hype hits its peak

Humanoid the company might have the rights to the name, but the concept of humanoids is a wider domain. 

By the end of last year, the commercialization of humanoid robots had entered an «explosive phase of growth,» with a 508% year-on-year increase in global market revenue to $440 million, according to a report released by IDC this month.

At CES, Qualcomm’s robot demonstration showed how its latest platform could be adapted across different forms, including a robotic arm that could assemble a sandwich. But it was the humanoids at its booth that caused everyone to pull out their phones and start filming.

«Our vision is that if you have any embodiment, any mechatronic system, our platform should be able to transform it to a continuously learning intelligent robot,» said Qualcomm’s Sadek. But, he added, the major benefit of the humanoid form is its «flexibility.»

Some in the robotics world have criticized the focus on humanoids, due to their replication of our own limitations. It’s a notion that Lebaredian disagrees with, pointing out that we’ve designed our world around us and that robots need to be able to operate within it.

«There are many tasks that are dull, dangerous and dirty — they call it the three Ds — that are being done by humans today, that we have labor shortages for and that this technology can potentially go help us with,» he said.

We already have many specialist robots working in factories around the world, Lebaredian added. With their combination of arms, legs and mobility, humanoids are «largely a superset of all of the other kinds of robots» and, as such, are perfect for the more general-purpose work we need help with.

The hype around robots — and humanoids in particular — at CES this year felt intense. Even Boston Dynamics CEO Robert Playter acknowledged this in a Q&A with reporters moments after he unveiled the new Atlas on stage.

But it’s not just hype, Playter insisted, because Boston Dynamics is already demonstrating that they can put thousands of robots in the market. «That is not an indication of a hype cycle, but actually an indication of an emerging industry,» he said.

A huge amount of money is being poured into a rapidly growing number of robotics start-ups. The rate of this investment is a signal that the tech is ready to go, according to Nvidia’s Lebaredian.

«It’s because, fundamentally, the experts, people who understand this stuff, now believe, technically, it’s all possible,» he said. «We’ve switched from a scientific problem of discovery to an engineering problem.»

Robot evolution: From industry to home

From what I observed at the show, this engineering «problem» is one that many companies have already solved. Robots such as Atlas and HMND 01 have crossed the threshold from prototype to factory ready. The question for many of us will be as to when will these robots be ready for our homes.

Playter has openly talked about Boston Dynamics’ ambitions in this regard. He sees Atlas evolving into a home robot — but not yet. Some newer entrants to the robotics market — 1X, Sunday Robotics and Humanoid among them — are keen to get their robots into people’s homes in the next couple of years. Playter cautions against this approach.

«Companies are advertising that they want to go right to the home,» he said. «We think that’s the wrong strategy.»

The reasons he listed are twofold: pricing and safety. Playter echoed a sentiment I’ve heard elsewhere: that the first real use for home humanoid robots will be to carry out care duties for disabled and elderly populations. Perhaps in 20 years, you will have a robot carry you in and out of bed, but relying on one to do so when you’re in a vulnerable state poses «critical safety issue,» he said.

Putting robots in factories first allows people to work closely with them while keeping a safe distance, allowing those safety kinks to be ironed out. The deployment of robots at scale in industrial settings will also lead to mass manufacturing of components that will, at some point, make robots affordable for the rest of us, said Playter (unlike 1X’s $20,000 Neo robot, for example).

Still, he imagines the business model will be «robots as a service,» even when they do first enter our homes. Elder care itself is a big industry with real money being spent that could present Boston Dynamics with a market opportunity as Atlas takes its first steps beyond the factory floor.

«I spent a lot of money … with my mom in specialty care the last few years,» he said. «Having robots that can preserve autonomy and dignity at home, I think people will actually spend money — maybe $20K a year.»

The first «care» robots are more likely to be companion robots. This year at the CES, Tombot announced that its robotic labrador, Jennie, who first charmed me back at the show in 2020, is finally ready to go on sale. It served as yet another signal to me that the robots are ready to lead lives beyond the convention center walls.

Unlike in previous years, I left Vegas confident that I’ll be seeing more of this year’s cohort of CES robots in the future. Maybe not in my home just yet, but it’s time to prepare for a world in which robots will increasingly walk among us.

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Technologies

Today’s Wordle Hints, Answer and Help for Jan. 29, #1685

Here are hints and the answer for today’s Wordle for Jan. 29, No. 1,685.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.


Today’s Wordle puzzle was a tough one for me. I never seem to guess three of the letters in this word. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.

Read more: New Study Reveals Wordle’s Top 10 Toughest Words of 2025

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

Today’s Wordle answer has one vowel and one sometimes vowel.

Wordle hint No. 3: First letter

Today’s Wordle answer begins with F.

Wordle hint No. 4: Last letter

Today’s Wordle answer ends with Y.

Wordle hint No. 5: Meaning

Today’s Wordle answer can refer to a pastry that breaks apart easily.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is FLAKY.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, Jan. 28, No. 1684 was CRUEL.

Recent Wordle answers

Jan. 24, No. 1680: CLIFF

Jan. 25, No. 1681: STRUT

Jan. 26, No. 1682: FREAK

Jan. 27, No. 1683: DUSKY


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