Technologies

How Netflix Can Calm the Password-Sharing Outcry

Commentary: We have a quick solution for Netflix’s password sharing woes…

Your mom lives in Ohio. You live in New York but you share a Netflix account. The same is true for the family whose kids are in college and for the couple living apart while one’s stationed on a military base overseas.

I see your stories. I feel you. I’ve been in the same boat.

People are not happy about Netflix’s move to start charging members extra fees to share accounts. The company’s been called out for a 5-year-old tweet: «Love is sharing a password.»

Even the card game Uno joined the Twitter roast to point out the about-face. Swarms of vocal Netflix subscribers are venting on social media — Netflix’s comment sections are really feeling the burn — and vowing to cancel their accounts and questioning why they’re paying for multiple screens.

Netflix has dubbed viewers outside of the primary household as extra members, or subaccounts. In Canada, where the prices are $16.50 for a standard plan and $21 for premium, the cost of adding an extra member is $8 per person. If a single streaming service costing $30 a month to stream on two or four screens sounds like a lot to you, I agree.

In the US, we still don’t know how much it’ll cost each month for extra members. When Netflix finally decides to tell us, I think it should also announce a couple of smart discounts.

Netflix needs a cheaper plan for students

Among those who are unhappy about the new policy are parents and their college kids. If Netflix insists on charging for password sharing, I think it should offer a no-frills student subscription.

College kids love to stream, and they’re often doing it on their parents’ accounts. Not as freeloaders, but as members of the household — even if their school is five states away. When we drop our 17- or 18-year-olds off at college, I bet no one is saying, «Time for me to kick you off Netflix, ya mooch.»

Rather than blocking kids who are attending school far from home, Netflix should offer a student plan that’s priced lower than its basic ad-supported subscription. Hulu, Paramount Plus and Spotify do it, proving that a blueprint exists.

All three platforms use SheerID to verify eligibility for college and university students. Hulu charges eligible students $2 a month for its ad-based plan. Spotify’s Premium Student subscription is $5 per month with the first month free and the added perk of free access to Showtime and Hulu with ads. Paramount Plus provides a 25% discount on its Essential plan for college students that lasts for four years, even if they graduate early.

If Netflix followed suit, it could find the sweet spot between $2 and $5 a month to help a broke college kid out. The company rolled out its $7 ad-based tier in January, joining the ranks of Hulu, HBO Max, Peacock and others who conquered that frontier. Adding a new subscription option aimed at students is reasonably within Netflix’s capabilities. If the streamer wants to keep its subscriber numbers up, why not?

Members of the military should get a discount too

Along with students who spend months — or years — away from home are service members. It’s common for a loved one to be stationed abroad while sharing a single Netflix account with family in their home country or state. Rather than geo-blocking them, or tagging on account-sharing fees, why not offer a military rate for active-duty members? It’s something that streaming services like Disney Plus, Apple TV and Discovery Plus offer for customers.

Why is Netflix charging fees for subaccounts?

For Netflix, everyone has to pay to hit play, specifically if you’re not living under the same roof. From a business perspective, the company wants to tap into opportunities to make money on shared accounts. Meant to fund content creation and overall operations, it was discussed during the company’s first-quarter earnings call in 2022. «Another focus is how best to monetize sharing — the 100M+ households using another household’s account,» the streamer wrote in its letter to shareholders. According to Netflix, more than 30 million of those who believe sharing is caring live in the US and Canada.

The extra costs are currently active in countries including Canada, Spain, New Zealand and Portugal. In some regions, the added fees also come with added steps, like verifying your device is connected to your primary location or sending invites to extra members to use your account.

I like Netflix, but none of the other major streamers is doing this. And as Fox 9 TV host Jason Matheson points out, it’s mighty inconvenient.

Netflix could lose out to the competition

With such a crowded streaming service market, every price hike, add-on fee and inconvenience can make one platform less of a necessity. Netflix is aware that though it was a pioneer in this space, there are rivals that want to be on top. Long ago, it edged out Blockbuster, showing how a business model can make or break a company’s survival.

Let’s not forget that content availability plays a huge role too, because if there’s nothing to watch to justify the monthly rate you’re paying, it’s time to drop something. We rotate our streaming services to save money or if we’ve run out of stuff to stream. If the extra cost is too high, especially in the US, Netflix should expect customers to churn for months at a time. That’s not to say services like HBO Max and Disney Plus are immune to being dropped, because they’ve had to contend with frustrated customers over price increases and show cancellations too.

However, the cost of password-sharing fees may be too high. Only time will tell if this new setup is worth it to Netflix, but it’s going to be an uphill battle to get customers around the world on board. One discount plan could help cushion the blow.

Netflix did not respond to a request for comment.

See at Netflix

Technologies

Apple’s AI Health Coach Project May Need a Wellness Check

The company’s ambitious plans to introduce a virtual health coach may be going back to the drawing board, according to a report.

Apple is scaling back and rethinking its ambitious plans to introduce an AI-powered health coach, according to a Bloomberg report by Mark Gurman citing anonymous sources privy to the company’s plans.

The project, known inside Apple as Mulberry, was first reported last year, with the company expected to roll together health-related AI features as a coach or assistant. But now, Bloomberg reports, that project will be broken down into individual features introduced over time, as it has done with tools such as the sleep apnea and hearing tests added to Apple Watch and Apple AirPods.

A representative for Apple did not immediately respond to a request for comment.

Bloomberg’s sources point to a change in leadership over Apple’s health technology. Veteran services head Eddy Cue is overseeing those projects and addressing pressure from competitors pushing into the health space, including Oura and Peloton as well as tech giants like Google and OpenAI, which just launched ChatGPT Health.

(Disclosure: Ziff Davis, CNET’s parent company, filed a lawsuit against OpenAI in April, alleging that it infringed Ziff Davis copyrights in training and operating its AI systems.)

Apple was also said to have built a studio for a revamped health services app that would have included virtual and video wellness instructions, and integration with existing health tools and Apple devices. It is likely that some of that content and software will still be released publicly, just not in one package, according to Bloomberg.

Technologies

Here’s Why Taylor Swift’s Opalite Music Video Isn’t on YouTube Yet

The video is now available on Apple Music and Spotify, but it isn’t landing on YouTube for a couple more days.

YouTube may still be where many people instinctively go to watch music videos, but when Taylor Swift dropped her video for Opalite on Friday, it was noticeably absent from the platform. In fact, it won’t be landing on YouTube until Sunday, two days after its release on other streaming platforms.

So, why is the Opalite music video only available on Apple Music and Spotify Premium right now? It likely has to do with a disagreement between YouTube and Billboard, which ranks the most popular songs and albums of the week.

In December, Billboard shifted its charting methodology so paid and subscription-based streams are weighted even more favorably than ad-supported streams. Billboard started weighting paid streams higher than ad-supported ones in 2018. This most recent shift narrows that ratio from 1:3 to 1:2.5, putting numbers from platforms like YouTube at more of a disadvantage.

Following the change, YouTube posted a statement about its dispute with Billboard, calling the charting company’s methodology «an outdated formula.» It added, «This doesn’t reflect how fans engage with music today and ignores the massive engagement from fans who don’t have a subscription…We’re simply asking that every stream is counted fairly and equally, whether it is subscription-based or ad-supported—because every fan matters and every play should count.»

YouTube said that starting Jan. 16, 2026, its data would «no longer be delivered to Billboard or factored into their charts.»

For artists like Taylor Swift who count on early streams to boost their Billboard rankings, that could make YouTube a less appealing option for debuting new content. So the Opalite video will still be making its way to YouTube, but you’ll have to wait until Sunday, Feb. 8, at 8 a.m. ET to watch it there. Representatives for Swift, YouTube and Billboard did not immediately respond to a request for comment.

YouTube has an ad-supported streaming service as well as a paid one called YouTube Premium. However, even YouTube Premium subscribers can’t see the Opalite music video on Friday. (I’m a subscriber and can confirm it’s nowhere to be found.) According to Statista, in March 2025, YouTube had 125 million paid subscribers across its Premium and Music services. (YouTube Music is included in its Premium subscription.) That pales in comparison with the estimated 2.5 billion total users on YouTube, the majority of whom still rely on that ad-supported offering.

It remains to be seen whether or when YouTube and Billboard will mend their affairs and whether, in the words of Taylor Swift in Opalite, «this is just a temporary speed bump.»

Technologies

Valve Delays Steam Frame and Steam Machine Pricing as Memory Costs Rise

The company says its 2026 release window remains intact, but final prices and dates are still in flux.

Valve revealed its lineup of upcoming hardware in November, including a home PC-gaming console called the Steam Machine and the Steam Frame, a VR headset. At the time of the reveal, the company expected to release its hardware in «early 2026,» but the current state of memory and storage prices appears to have changed those plans.

Valve says its goal to release the Steam Frame and Steam Machine in the first half of 2026 has not changed, but it’s still deliberating on final shipping dates and pricing, according to a post from the company on Wednesday. While the company didn’t provide specifics, it said it was mindful of the current state of the hardware and storage markets. All kinds of computer components have rocketed in price due to massive investments in AI infrastructure.

«When we announced these products in November, we planned on being able to share specific pricing and launch dates by now. But the memory and storage shortages you’ve likely heard about across the industry have rapidly increased since then,» Valve said. «The limited availability and growing prices of these critical components mean we must revisit our exact shipping schedule and pricing (especially around Steam Machine and Steam Frame).»

Valve says it will provide more updates in the future about its hardware lineup.

What are the Steam Frame and Steam Machine?

The Steam Frame is a standalone VR headset that’s all about gaming. At the hardware reveal in November, CNET’s Scott Stein described it as a Steam Deck for your face. It runs on SteamOS on an ARM-based chip, so games can be loaded onto the headset and played directly from it, allowing gamers to play games on the go. There’s also the option to wirelessly stream games from a PC.

The Steam Machine is Valve’s home console. It’s a cube-shaped microcomputer intended to be connected to a TV.

When will the Steam Frame and Steam Machine come out?

Valve didn’t provide a specific launch date for either. The initial expectation after the November reveal was that the Steam Frame and Steam Machine would arrive in March. Valve’s statement about releasing its hardware in the first half of 2026 suggests both will come out in June at the latest.

How much will the Steam Frame and Steam Machine cost?

After the reveal, there was much speculation on their possible prices. For the Steam Frame, the expectation was that it would start at $600. The Steam Machine was expected to launch at a price closer to $700. Those estimates could easily increase by $100 or more due to the current state of pricing for memory and storage.