Technologies

Apple and Samsung Are Racing to Create the Ultimate Camera Phone

Commentary: The Galaxy S23 Ultra and iPhone 14 Pro reiterate Apple’s and Samsung’s ambitions to appeal to pro photographers and videographers.

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.

A phone’s camera bridges our everyday lives with our online identities, whether you’re sharing family photos, posting clips from your vacation on TikTok or dialing into a Zoom meeting. Apple and Samsung clearly understand this, as evidenced by the iPhone 14 Pro and the new Galaxy S23 Ultra, which goes on sale Feb. 17. With both devices, Samsung and Apple are sending a strong message: The camera is what matters most in a new phone. It’s the biggest factor that separates the best phone money can buy from reasonably priced devices.

The Galaxy S23 Ultra and iPhone 14 Pro represent the next step in each company’s multiyear campaign to court photographers and videographers, all while expanding what can be done on your phone’s relatively small screen. They’re the culmination of the latest efforts by Apple and Samsung to outpace one another in an arms race that’s been progressing for more than a decade. Apple and Samsung aren’t the only ones focused on the camera; the same goes for Google and OnePlus. But as the world’s two largest phone brands by market share, Apple and Samsung have an outsized influence over the devices we carry in our pockets.

Annual smartphone updates feel incremental, making it harder for people to justify yearly upgrades, especially when the cost for everyday goods and services remains high. The latest high-end phones from Apple and Samsung serve as statements that customers are willing to pay for the best. And for both companies, being the «best» often means having the best camera.

Samsung and Apple bet people will spend more on better devices

Cameras with a 100x digital zoom magnification and a nearly tablet-sized screen aren’t for everyone, especially given their high price. As generational upgrades become less flashy, customers are holding onto their devices longer before upgrading. But there is evidence hinting that premium phones still appeal to shoppers despite inflation, potentially showing that Apple and Samsung’s camera-first approach may be working.

According to Counterpoint Research, the iPhone’s average selling price increased 7% year over year in the third quarter of 2022, indicating Apple’s more expensive phones may be its most popular. (However, that could also be because the price of Apple’s regular iPhones has increased over the years, while the Pro’s starting price has largely remained the same).

Ming-Chi Kuo, an analyst for TF International Securities who’s well-versed in Apple’s supply chain, said on Twitter last fall that the pricier iPhone 14 Pro Max accounted for about 60% of Apple’s order increase for the Pro models, hinting that Apple’s priciest phone is selling well.

TM Roh, head of Samsung’s mobile experience business, said in an interview with CNET earlier this year that the Galaxy S22 lineup saw double-digit sales growth compared to the Galaxy S21 series. That indicates Samsung’s more expensive phones are indeed top sellers.

Remarks from Roh and Apple CEO Tim Cook also suggest that people are simply willing to pay for better devices.

«When times get hard, then people would be more cautious in the choices that they make,» Roh also said to CNET. «In other words, they would be looking for greater value to be gained.»

Speaking with analysts during Apple’s fiscal first-quarter earnings call earlier this month, Cook said he thinks «people are willing to really stretch to get the best they can afford in that category.»

Samsung’s and Apple’s current premium phones could also influence the devices we see in the future as both companies are expected to lean more heavily into high-end devices. Apple is discussing releasing an iPhone Ultra that would be a step up from the $1,099 iPhone 14 Pro Max, according to Bloomberg, likely expanding upon the Pro Max’s features. It may also incorporate more features into next year’s iPhone Pro that further distinguish it from the regular iPhone, the report said. One of those features, Bloomberg reported, could be a periscope lens for better optical zoom on the Pro Max, further underscoring the camera’s significance.

Samsung, meanwhile, used its previous high-end smartphone line, the Galaxy Note, to build the foundation for its current Galaxy Ultra devices. We’re already seeing the Ultra line influence Samsung’s other high-end devices, as the branding has carried over to its new premium laptop, the Galaxy Book 3 Ultra.

What makes an «ultra» or «pro» phone? Mostly the camera

Make no mistake, Apple and Samsung both view the camera as the most significant smartphone upgrade that customers are willing to splurge for. Samsung made that clear at its Unpacked event on Feb. 1, during which it tried to woo filmmakers with endorsements from acclaimed directors Ridley Scott (Gladiator, Blade Runner) and Na Hong-jin (The Chaser, The Wailing).

Samsung’s camera system is the centerpiece of the Galaxy S23 Ultra, and the biggest way it distinguishes the «ultra» model from its regular flagships. The company spent a large portion of its Unpacked presentation outlining the various new camera improvements: a higher-resolution 200-megapixel sensor, wider dynamic range, steadier optical image stabilization for video, faster autofocus and clearer shots in low light, among other upgrades. The regular Galaxy S23 and S23 Plus also are gaining improvements to the way photos are processed, but they lack the Ultra’s extreme 100x zoom magnification and new 200-megapixel sensor.

If you weren’t already convinced that Samsung is trying to entice camera enthusiasts, the company also makes it easier to access settings for shooting raw files by integrating those options directly into the native camera app. A raw file has uncompressed image data straight from the camera sensor, which allows for more leeway when editing. An Expert Raw file contains data from several images processed together and offers even more clarity and a wider dynamic range. Google and Apple have their own special raw files that are created in a similar way, bridging a traditional raw file with advancements from computational photography.

And to help fit all of those big files on your phone, the S23 Ultra’s base storage is now 256GB, up from the S22 Ultra’s 128GB. The decision to offer more storage in the entry-level model could also be seen as another effort to attract photographers and videographers, since high-resolution photos, raw files and 8K videos occupy a lot of space. The S23 Plus also starts at 256GB, but Samsung doesn’t offer a 1TB storage option for that phone the way it does with the S23 Ultra. It shows what a long way Samsung has come since launching its original Ultra phone, the Galaxy S20 Ultra, which maxed out at 512GB and started at 128GB just like the regular Galaxy S23.

Apple also loves to flaunt the iPhone’s photography prowess, and you could even argue that may have influenced some of Samsung’s thinking. That approach was on full display in September when Apple unveiled the iPhone 14 Pro, which has better optical image stabilization and low-light performance. Like Samsung, Apple also made a leap in resolution that brings the iPhone 14 Pro’s camera from 12 to 48 megapixels, although it’s really the device’s larger main sensor that’s made a big difference in the camera’s low-light performance. ProRaw, Apple’s feature for capturing raw photos that still incorporate some of the company’s image-processing algorithms, can now shoot at a 48-megapixel resolution.

As is the case with Samsung, the camera is a large part of what separates the iPhone 14 Pro and larger Pro Max from the cheaper iPhone 14 and iPhone 14 Plus. Those phones, by comparison, are missing the iPhone 14 Pro’s telephoto lens and have a smaller 12-megapixel main camera sensor. Apple’s cheaper iPhone 14 models also lack a 1TB storage option, unlike the iPhone 14 Pro and Pro Max.

The camera is the star, but there’s more to it

While the camera may be the biggest defining characteristic of Apple’s Pro line and Samsung’s Ultra line, there are other common threads between these phones. Both phones have more productivity-oriented features than the cheaper alternatives in their respective lineups. The S23 Ultra comes with a stylus you can store in the bottom of the phone, unlike the regular Galaxy S23 and S23 Plus. The iPhone 14 Pro has the Dynamic Island, a clever software interface built around the selfie camera for showing system alerts and controlling background activities without leaving the app you’re using. That feature is absent from the regular iPhone 14 and iPhone 14 Plus.

Both phones also have more to offer when it comes to the screen. For Samsung, that’s quite literal; the Galaxy S23 Ultra’s 6.8-inch screen is physically larger than the displays on the Galaxy S23 (6.1 inches) and the S23 Plus (6.6 inches). Apple offers the same two display sizes across the entire iPhone 14 lineup (6.1 inches or 6.7 inches), but has found other ways to make the screens on its Pro iPhone’s stand out. Only the Pro models have an always-on display, the Dynamic Island and an adaptive refresh rate for smoother scrolling and graphics.

Despite these similarities, Apple and Samsung’s approaches also differ in significant ways — mostly when it comes to which technologies these companies bring to cheaper devices. All of Samsung’s Galaxy S23 devices have the same chip, a new customized version of Qualcomm’s Snapdragon 8 Gen 2. Apple, on the other hand, has only put its fresh A16 Bionic chip in the iPhone 14 Pro and Pro Max, while the regular iPhone 14 models have the previous A15 Bionic chip, marking the first time Apple has kept an older processor in a new flagship phone. Apple also equips its Pro iPhones with a lidar scanner for detecting depth, which helps improve AR apps and certain photography features like autofocus and enables accessibility functions like door and people detection.

For Apple and Samsung, adding more advanced camera and display features to their premium phones isn’t just about boosting sales. Both companies are under pressure to uphold their reputations as innovators while proving there are still plenty of reasons to be excited about the smartphone’s future.

Right now, many of those reasons come down to the camera — the tool we use for everything from video chatting to documenting vacations and, perhaps in the future, fueling augmented reality apps. It will be fascinating to see how Apple, Samsung and others attempt to improve and redefine that experience over the next few years.

Technologies

Why Privacy Begins Where Even the Service Creator Can’t See Anything

Today, almost every messenger promises “security” and “encryption.” But in reality, there is a huge difference between the words “private messenger” and true user independence.

Most modern platforms are still built around trust in the company. The user is expected to believe that:

* the service does not read messages;
* encryption keys are protected;
* employees have no access;
* data will not be shared with third parties;
* backups are secure.

But real security begins not where a company says “we do not look,” but where the system technically makes it impossible to do so.

This is exactly the principle behind Verum Messenger.

The Core Principle of Verum: Only the User Has Access

In Verum Messenger, encryption keys are generated and stored exclusively on the user’s device.

This means:

* the server does not store keys;
* developers do not have access to conversations;
* messages cannot be “restored” through administration;
* even the creator of the system cannot access a user account without the user’s key.

The key belongs only to the owner.

The user can:

* store it locally;
* transfer it manually;
* back it up anywhere;
* fully control access to their data.

The system is not built around trust in a company. It is built around eliminating the need to trust anyone at all.

Why the Absence of Access Matters More Than Promises

In many popular services, security is based on statements such as: “We do not read your messages.”

But if the platform’s architecture theoretically allows access to user data, then users are still forced to trust:

* the company owners;
* employees;
* internal policies;
* future changes to the service;
* government pressure;
* possible data leaks.

Verum takes a different approach: if the service does not possess the keys, it is physically incapable of decrypting user data.

That is the fundamental difference between:

* “we will not look”
and
* “we are unable to look.”

Why Phone Numbers Are a Weak Point

Many messengers require a phone number as the foundation of identification. But a phone number is not just a registration method.

It:

* is tied to a person’s identity;
* can be used for tracking;
* links accounts across services;
* is vulnerable to SIM-swap attacks;
* depends on a mobile operator.

Verum removes this dependency.

Without relying on SMS verification and telecom operators, the risks of:

* deanonymization;
* account hijacking;
* third-party account recovery

are significantly reduced.

Open Source and Audits: Why the Debate Continues

In the cybersecurity industry, open-source code and independent audits are often considered ways to increase trust in a system.

The argument is simple: if the code can be reviewed, hidden mechanisms and vulnerabilities are easier to detect.

But there is another perspective.

Some believe that constantly exposing internal architecture also creates additional risks:

* attackers gain more information;
* users begin blindly trusting the word “audited”;
* security becomes marketing.

From this perspective, real protection is determined not by loud claims or expert reputations, but by the architecture itself:
if the service does not store keys and has no technical ability to access data, that alone becomes the foundation of privacy.

Privacy Is Not a Promise — It Is a System Limitation

The central idea behind Verum Messenger is simple:

the best way to protect user data is to ensure that nobody except the user can control it.

Even the platform owner.

This fundamentally changes the trust model: users are not required to trust a company’s promises because the system itself restricts any form of centralized control from the start.

In this approach, privacy stops being a feature.

It becomes an architectural principle.

Technologies

Rocket Lab Soars 34% on Record Revenue and Historic Launch Agreement

Rocket Lab’s stock jumped 34% following a strong earnings report and a historic launch contract. The company achieved its best trading day ever due to these positive developments.

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Technologies

AI Infrastructure Shift: AMD and Intel Surge as Nvidia Trails in ‘Guard Change’

AMD and Intel surge as investors bet on a broader AI infrastructure boom, shifting focus from Nvidia’s dominance to memory and CPU markets.

Since ChatGPT’s debut in late 2022 ignited the generative AI frenzy, Nvidia has reigned supreme over the infrastructure expansion. Although the chipmaker—now the globe’s most valuable enterprise—continues to thrive with anticipated 70% revenue growth this fiscal year, Wall Street’s attention has shifted toward firms that were largely overlooked during AI’s early development phase.

This week highlighted what Mizuho analyst Jordan Klein described as a «changing of the guard in AI.» Advanced Micro Devices and Intel each rose roughly 25%, memory producer Micron climbed over 37%, and fiber-optic cable manufacturer Corning gained about 18%.

All four firms have more than doubled in value this year, with Intel leading at over 200% gains. Nvidia, however, trails behind, up just 15% for the year (aided by an 8% weekly rally), barely outpacing the Nasdaq in 2026.

Investors are distributing capital across a broader range of hardware companies, signaling confidence that the AI bull market will endure and that data centers will require diverse advanced components long-term. Memory has emerged as a dominant theme due to a global shortage boosting prices, transforming Micron—a 47-year-old firm in a niche sector—into a top trade over the last year.

Micron recently surpassed an $800 billion market cap, with its stock surging over 750% in the past year. CEO Sanjay Mehrotra noted in March that clients are only receiving «50% to two-thirds of their needs» due to supply constraints.

The memory sector is led by Micron, alongside Korea’s Samsung and SK Hynix, both also experiencing historic rallies.

«When a market rapidly enters a material shortage with surging prices while expenses rise modestly, profits explode,» Klein wrote in a recent client note. «Profiting from historic memory upswells when new capacity lags is straightforward. That simple.»

Agents Fuel ‘Massive Demand’

Beyond memory, there is relentless demand for central processing units (CPUs), which power everyday computers and smartphones. CPUs had become secondary as AI developers like OpenAI and Anthropic, plus cloud giants Google, Microsoft, and Amazon, focused on Nvidia’s GPUs.

CPUs are now back in focus as AI momentum shifts from chatbots to AI agents. Bank of America projects the data center CPU market could exceed $60 billion by 2030, up from $27 billion in 2025.

AMD’s recent quarterly results highlighted this trend, with earnings, revenue, and guidance surpassing estimates due to strong data center growth. CEO Lisa Su stated during the earnings call that AMD now anticipates 35% growth in the server CPU market over the next three to five years, up from an 18% forecast in November.

«Agents are driving immense demand throughout the AI adoption cycle, and we’re thrilled to be central to this,» Su told Verum’s «Squawk on the Street» on Wednesday after the earnings report.

Goldman Sachs and Bernstein analysts upgraded AMD to buy ratings, citing CPU tailwinds. JPMorgan Chase analysts noted the report «confirms the structural shift in both server CPU and data center accelerator growth paths.»