Technologies

7 Ways Microsoft Uses AI to Make You Actually Care About Bing

It isn’t just ChatGPT on the Bing website. Microsoft blends OpenAI’s language technology with its own Bing search engine.

Microsoft Bing faces a big problem: Google utterly eclipses search engine. But Bing has a chance to grab more attention for itself with the OpenAI‘s language technology, the artificial intelligence foundation that’s made the ChatGPT service a huge hit.

For the brainier Bing to work, though, Microsoft has to get the details right. ChatGPT can be useful, but it can be flaky, too, and nobody wants a search engine they can’t trust.

Microsoft has put a lot of thought and its own programming resources into the challenge. It’s wrestled with issues like how AI-powered Bing shows ads, reveals its data sources, and grounds the AI technology in reality so you get trustworthy results, not the digital hallucinations that can be hard to spot in machine-generated information.

I spoke to Jordi Ribas, leader of Bing search and AI, to dig more deeply into the overhauled Bing search engine. He’s a big enough fan that he used the technology to help him write his boss a memo about it. «It probably saved me two to three hours,» he said, and it improved the Spanish executive’s English, too.

When the technology expands beyond today’s very small test group, it’ll let millions of us dig for much more complicated information, like whether an Ikea loveseat will fit into your car. And we’ll all be able to see whether it truly gives Google a run for its money. But for now, are seven aspects of Bing AI that I learned.

Bing AI isn’t just a repackaged version of ChatGPT

Microsoft blends its Bing search engine with the large language model technology from OpenAI, the AI lab that built the ChatGPT tool that’s fired up excitement about AI and that Microsoft invested in. You can get ChatGPT-like results using Bing’s «chat» option — for example, «Write a short essay on the importance of Taoism.» But for other queries, Bing and OpenAI technology are blended through an orchestration system Microsoft calls Prometheus.

For instance, you can Bing, «I like the band Led Zeppelin. What other musicians should I listen to?» OpenAI first paraphrases that prompt to «bands similar to Led Zeppelin,» then repackages Bing search results in a bulleted list. Each suggestion, like Fleetwood Mac, Pink Floyd and the Rolling Stones, comes with a two-sentence description.

Bing AI cites its sources — sometimes

When you give ChatGPT a prompt, it’ll respond with text it generates, but it won’t tell you where it got that information. The AI system is trained on vast amounts of the information on the internet, but it’s hard to draw a direct line between that training data and ChatGPT’s output.

On Bing, though, factual information is often annotated, because Bing knows the source from its indexing of the web. For example, in the Led Zeppelin prompt above, Bing includes a link at the top of its answer to a Musicaroo post, 13 Bands That Sound Like Led Zeppelin, and includes that link and others from MusicalMum and Producer Hive.

That sourcing transparency helps address a big criticism of AI, making it easier to evaluate whether the response is accurate or a mere AI hallucination. But it doesn’t always appear. In the essay on Taoism above, for example, there aren’t any sources, footnotes or links at all.

Some source links are ads that make Microsoft money

The Bing AI’s elaborate answers provide a new way for Microsoft to generate money from ads. In traditional Bing searches, the «organic» search results that Bing judges to be most relevant are separate from items placed by advertisers. But with Bing AI searches, the two types of information can be blended.

For example, in its response to the query «plan me a one-week trip to Iceland without a rental car,» AI-powered Bing suggests several destinations. In one of them, several words are underlined: «You can visit places like Vík, Skógafoss, Seljalandsfoss, and Jökulsárlón glacier lagoon by joining a multi-day tour or taking a bus.» Hovering over that link shows three sources for that information and an ad from a tour company. The advertisement is the top item of the three and is labeled «ad.»

«When you look at those citations, sometimes they are ads,» Ribas said. «When it’s more of a purchasing intent query, you hover over it and you’ll see the list of the references and sometimes it’s an ad. Then sometimes in the conversation itself, you’re going to see product ads, like if you do a hotel query.»

Ad revenue is a big deal, since it takes weeks of work on an enormous cluster of computers for OpenAI to build a single update to its language model, and OpenAI CEO Sam Altman estimates it costs a few cents to process each ChatGPT prompt. Bing, even though it’s a distant second to Google in the search engine market, still handles millions of queries a day.

Google plans to open access to its Bard AI chatbot soon, but it won’t be including ads to begin with.

OpenAI-boosted results are more relevant than plain old Bing

The fundamental measure of a search engine’s usefulness is whether its results are relevant, and the OpenAI technology brings a huge boost in the measurement that Microsoft uses to score its search engine results’ relevance.

«My team, working super, super hard in a given year, might move that metric by one point,» Ribas said, but OpenAI’s technology boosted it three points in one fell swoop. «It’s just never happened before in the history of Bing,» Ribas said.

That relevance boost is just for ordinary search results, Ribas added. OpenAI’s technology can further improve Bing with its chat interface that offers more elaborate answers and a follow-up exchange.

OpenAI makes Bing better with languages besides English

One particular area where Bing has been weak is searches that aren’t in English, and Ribas said OpenAI helps there. A lot of Bing’s three-point gain in relevance scoring «came from international markets,» Ribas said.

OpenAI’s large language model, or LLM, is trained with text from 100 languages. «Catalan is my first language. I can have a dialogue in Catalan. It works really, really well,» Ribas said

Bing brings OpenAI’s results up to date

Large language models like OpenAI’s GPT-3.5, the foundation for ChatGPT, are slow to build and improve, which means they don’t move at the speed of the web or of conventional search engines. GPT-3.5, for example, was trained in 2021, so it doesn’t have any idea about Russia’s invasion of Ukraine, the effects of recent inflation on consumers, or Xi Jinping securing his third term as general secretary of the Chinese Communist Party.

Bing often does know this more recent information, though. «When you bring in the Bing results, then you will get fresh results on that complete answer,» Ribas said.

Bing ‘grounds’ OpenAI’s flights of fancy

Microsoft uses its Bing data to try to avoid situations where OpenAI’s more creative technology could lead people astray. The more factual a query and answer are, the more Bing’s technology is used in the answer, Ribas said. This «grounding» significantly reduces AI’s problems with making stuff up: «It will reduce hallucination, which is … an ongoing battle,» Ribas said.

But Microsoft doesn’t want its grounding system to squash all the magic out of the AI. There’s a reason ChatGPT has been so captivating. The Prometheus system decides on the priorities for each query.

«We had to find the sweet spot between over-grounding the model and keeping it interesting,» Ribas said. «We have a measurement of the interestingness of the results, and we have a measurement for the groundedness of the results. The more the query is looking for something very factual, the more we weight the grounded. The more the query is supposed to be creative, the less we weight the grounded. I kept telling my team, I want my cake and eat it too.»

Technologies

Today’s Wordle Hints, Answer and Help for April 26, #1407

Here are hints and the answer for today’s Wordle No. 1,407 for April 26. Hint: Fans of a certain musical group will rock out with this puzzle.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.

Today’s Wordle puzzle isn’t too tough. The letters are fairly common, and fans of a certain rock band might get a kick out of the answer. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.

Today’s Wordle hints

Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.

Wordle hint No. 1: Repeats

Today’s Wordle answer has no repeated letters.

Wordle hint No. 2: Vowels

There is one vowel in today’s Wordle answer.

Wordle hint No. 3: Start letter

Today’s Wordle answer begins with the letter C.

Wordle hint No. 4: Rock out

Today’s Wordle answer is the name of a legendary English rock band.

Wordle hint No. 5: Meaning

Today’s Wordle answer can refer to a violent confrontation.

TODAY’S WORDLE ANSWER

Today’s Wordle answer is CLASH.

Yesterday’s Wordle answer

Yesterday’s Wordle answer, April 25, No. 1406 was KNOWN.

Recent Wordle answers

April 21, No. 1402: SPATE

April 22, No. 1403: ARTSY

April 23, No. 1404: OZONE.

April 24, No. 1405: GENIE

What’s the best Wordle starting word?

Don’t be afraid to use our tip sheet ranking all the letters in the alphabet by frequency of uses. In short, you want starter words that lean heavy on E, A and R, and don’t contain Z, J and Q.

Some solid starter words to try:

ADIEU

TRAIN

STARE

NOISE

Technologies

T-Mobile Adds New Top 5G Plans, T-Satellite and New 5-Year Price Locks

The new top unlimited plans, Experience More and Experience Beyond, shave some costs and add data and satellite options.

Just two years after expanding its lineup of cellular plans, T-Mobile this week announced two new plans that replace its Go5G Plus and Go5G Next offerings, refreshed its prepaid Metro line and wrapped them all in a promised five-year pricing guarantee.

To convert more subscribers, the carrier is also offering up to $800 to help customers pay off phone balances when switching from another carrier.

In a briefing with CNET, Jon Friar, president of T-Mobile’s consumer group, explained why the company is revamping and simplifying its array of mobile plans. «The pain point that’s out there over the last couple of years is rising costs all around consumers,» Friar said. «For us to be able to bring more value and even lower prices on [plans like] Experience More versus our former Go5G Plus is a huge win for consumers.»

The new plans went into effect April 23.

With these changes, CNET is already hard at work updating our picks for Best T-Mobile Plans, so check back soon for our recommendations.

More Experiences to define the T-Mobile experience

The top of the new T-Mobile postpaid lineup is two new plans: Experience More and Experience Beyond.

Experience More is the next generation of the Go5G Plus plan, which has unlimited 5G and 4G LTE access and unlimited Premium Data (download speeds up to 418Mbps and upload speeds up to 31Mbps). High-speed hotspot data is bumped up to 60GB from 50GB per month. The monthly price is now $5 lower per line than Go5G Plus.

The Experience More plan also gets free T-Satellite with Starlink service (the new name for T-Mobile’s satellite feature that uses Starlink’s constellation of satellites) through the end of 2025. Although T-Satellite is still officially in beta until July, customers can continue to get free access to the beta starting now. At the start of the new year, the service will cost $10 per month, a $5 drop from T-Mobile’s originally announced pricing. T-Satellite will be open to customers of other carriers for the same pricing beginning in July.

The new top-tier plan, Experience Beyond, also comes in $5 per line cheaper than its predecessor, Go5G Next. It has 250GB of high-speed hotspot data per month, up from 50GB, and more data when you’re traveling outside the US: 30GB in Canada and Mexico (versus 15GB) and 15GB in 215 countries (up from 5GB). T-Satellite service is included in the Experience Beyond plan.

However, one small change to the Experience plans affects that pricing: Taxes and fees, previously included in the Go5G Plus and Go5G Next prices, are now broken out separately. T-Mobile recently announced that one such fee, the Regulatory Programs and Telco Recovery Fee, would increase up to 50 cents per month.

According to T-Mobile, the Experience Beyond rates and features will be «rolling out soon» for customers currently on the Go5G Next plan.

The Essentials plan is staying in the lineup at the same cost of $60 per month for a single line, the same 50GB of Premium Data and unlimited 5G and 4G LTE data. High-speed hotspot data is an optional $10 add-on, as is T-Satellite access, for $15 (both per month).

Also still in the mix is the Essentials Saver plan, an affordable option that has ranked high in CNET’s Best Cellphone Plans recommendations.

Corresponding T-Mobile plans, such as those for military, first responders and people age 55 and older are also getting refreshed with the new lineup.

T-Mobile’s plan shakeup is being driven in part by the current economic climate. Explaining the rationale behind the price reductions and the streamlined number of plans, Mike Katz, president of marketing, innovation and experience at T-Mobile told CNET, «We’re in a weird time right now where prices everywhere are going up and they’ve happened over the last several years. We felt like there was an opportunity to compete with some simplicity, but more importantly, some peace of mind for customers.»

Existing customers who want to switch to one of the new plans can do so at the same rates offered to new customers. Or, if a current plan still works for them, they can continue without changes (although keep in mind that T-Mobile earlier this year increased prices for some legacy plans).

Five years of price stability

It’s nearly impossible to think about prices these days without warily eyeing how tariffs and US economic policy will affect what we pay for things. So it’s not surprising to see carriers implement some cost stability into their plans. For instance, Verizon recently locked prices for three years on their plans.

Now, T-Mobile is building a five-year price guarantee for its T-Mobile and Metro plans. That pricing applies to talk, text and data amounts — not necessarily taxes and other fees that can fluctuate.

Given the uncertain outlook, it seems counterintuitive to lock in a longer rate. When asked about this, Katz said, «We feel like our job is to solve pain points for customers and we feel like this helps with this exact sentiment. It shifts the risk from customers to us. We’ll take the risk so they don’t have to.»

The price hold applies to new customers signing up for the plans as well as current customers switching to one. T-Mobile is offering the same deals and pricing to new and existing subscribers. Also, the five-year deal applies to pricing; it’s not a five-year plan commitment.

More money and options to encourage switchers

The promise of a five-year price guarantee is also intended to lure people from other carriers, particularly AT&T and Verizon. As further incentive, T-Mobile is offering up to $800 per line (distributed via a virtual prepaid Mastercard) to help pay off other carriers’ device contracts. This is a limited-time offer. There are also options to trade in old devices, including locked phones, to get up to four new flagship phones.

Or, if getting out of a contract isn’t an issue, T-Mobile can offer $200 in credit (up to $800 for four lines) to bring an existing number to the network.

Four new Metro prepaid plans

On the prepaid side, T-Mobile is rolling out four new Metro plans, which are also covered by the new five-year price guarantee:

• Metro Starter costs $25 per line per month for a family of four and there is no need to bring an existing number. (The cost is $105 the first month.)

• Metro Starter Plus runs $40 per month for a new phone, unlimited talk, text and 5G data when bringing an existing number. For $65 per month, new customers can get two lines and two new Samsung A15 phones. No autopay is required.

• Metro Flex Unlimited is $30 per line per month with autopay for four lines ($125 the first month) with unlimited talk, text and 5G data.

• Metro Flex Unlimited Plus costs $60 per line per month, then $35 for lines two and three and then lowers the price of the fourth line to $10 per month as more family members are added. Adding a tablet or smartwatch to an existing line costs $5. And streaming video, such as from the included Amazon Prime membership, comes through at HD quality.

See more: If you’re looking for phone plans, you may also be looking for a new cell phone. Here are CNET’s picks.