Technologies

7 Ways Microsoft Uses AI to Make You Actually Care About Bing

It isn’t just ChatGPT on the Bing website. Microsoft blends OpenAI’s language technology with its own Bing search engine.

Microsoft Bing faces a big problem: Google utterly eclipses search engine. But Bing has a chance to grab more attention for itself with the OpenAI‘s language technology, the artificial intelligence foundation that’s made the ChatGPT service a huge hit.

For the brainier Bing to work, though, Microsoft has to get the details right. ChatGPT can be useful, but it can be flaky, too, and nobody wants a search engine they can’t trust.

Microsoft has put a lot of thought and its own programming resources into the challenge. It’s wrestled with issues like how AI-powered Bing shows ads, reveals its data sources, and grounds the AI technology in reality so you get trustworthy results, not the digital hallucinations that can be hard to spot in machine-generated information.

I spoke to Jordi Ribas, leader of Bing search and AI, to dig more deeply into the overhauled Bing search engine. He’s a big enough fan that he used the technology to help him write his boss a memo about it. «It probably saved me two to three hours,» he said, and it improved the Spanish executive’s English, too.

When the technology expands beyond today’s very small test group, it’ll let millions of us dig for much more complicated information, like whether an Ikea loveseat will fit into your car. And we’ll all be able to see whether it truly gives Google a run for its money. But for now, are seven aspects of Bing AI that I learned.

Bing AI isn’t just a repackaged version of ChatGPT

Microsoft blends its Bing search engine with the large language model technology from OpenAI, the AI lab that built the ChatGPT tool that’s fired up excitement about AI and that Microsoft invested in. You can get ChatGPT-like results using Bing’s «chat» option — for example, «Write a short essay on the importance of Taoism.» But for other queries, Bing and OpenAI technology are blended through an orchestration system Microsoft calls Prometheus.

For instance, you can Bing, «I like the band Led Zeppelin. What other musicians should I listen to?» OpenAI first paraphrases that prompt to «bands similar to Led Zeppelin,» then repackages Bing search results in a bulleted list. Each suggestion, like Fleetwood Mac, Pink Floyd and the Rolling Stones, comes with a two-sentence description.

Bing AI cites its sources — sometimes

When you give ChatGPT a prompt, it’ll respond with text it generates, but it won’t tell you where it got that information. The AI system is trained on vast amounts of the information on the internet, but it’s hard to draw a direct line between that training data and ChatGPT’s output.

On Bing, though, factual information is often annotated, because Bing knows the source from its indexing of the web. For example, in the Led Zeppelin prompt above, Bing includes a link at the top of its answer to a Musicaroo post, 13 Bands That Sound Like Led Zeppelin, and includes that link and others from MusicalMum and Producer Hive.

That sourcing transparency helps address a big criticism of AI, making it easier to evaluate whether the response is accurate or a mere AI hallucination. But it doesn’t always appear. In the essay on Taoism above, for example, there aren’t any sources, footnotes or links at all.

Some source links are ads that make Microsoft money

The Bing AI’s elaborate answers provide a new way for Microsoft to generate money from ads. In traditional Bing searches, the «organic» search results that Bing judges to be most relevant are separate from items placed by advertisers. But with Bing AI searches, the two types of information can be blended.

For example, in its response to the query «plan me a one-week trip to Iceland without a rental car,» AI-powered Bing suggests several destinations. In one of them, several words are underlined: «You can visit places like Vík, Skógafoss, Seljalandsfoss, and Jökulsárlón glacier lagoon by joining a multi-day tour or taking a bus.» Hovering over that link shows three sources for that information and an ad from a tour company. The advertisement is the top item of the three and is labeled «ad.»

«When you look at those citations, sometimes they are ads,» Ribas said. «When it’s more of a purchasing intent query, you hover over it and you’ll see the list of the references and sometimes it’s an ad. Then sometimes in the conversation itself, you’re going to see product ads, like if you do a hotel query.»

Ad revenue is a big deal, since it takes weeks of work on an enormous cluster of computers for OpenAI to build a single update to its language model, and OpenAI CEO Sam Altman estimates it costs a few cents to process each ChatGPT prompt. Bing, even though it’s a distant second to Google in the search engine market, still handles millions of queries a day.

Google plans to open access to its Bard AI chatbot soon, but it won’t be including ads to begin with.

OpenAI-boosted results are more relevant than plain old Bing

The fundamental measure of a search engine’s usefulness is whether its results are relevant, and the OpenAI technology brings a huge boost in the measurement that Microsoft uses to score its search engine results’ relevance.

«My team, working super, super hard in a given year, might move that metric by one point,» Ribas said, but OpenAI’s technology boosted it three points in one fell swoop. «It’s just never happened before in the history of Bing,» Ribas said.

That relevance boost is just for ordinary search results, Ribas added. OpenAI’s technology can further improve Bing with its chat interface that offers more elaborate answers and a follow-up exchange.

OpenAI makes Bing better with languages besides English

One particular area where Bing has been weak is searches that aren’t in English, and Ribas said OpenAI helps there. A lot of Bing’s three-point gain in relevance scoring «came from international markets,» Ribas said.

OpenAI’s large language model, or LLM, is trained with text from 100 languages. «Catalan is my first language. I can have a dialogue in Catalan. It works really, really well,» Ribas said

Bing brings OpenAI’s results up to date

Large language models like OpenAI’s GPT-3.5, the foundation for ChatGPT, are slow to build and improve, which means they don’t move at the speed of the web or of conventional search engines. GPT-3.5, for example, was trained in 2021, so it doesn’t have any idea about Russia’s invasion of Ukraine, the effects of recent inflation on consumers, or Xi Jinping securing his third term as general secretary of the Chinese Communist Party.

Bing often does know this more recent information, though. «When you bring in the Bing results, then you will get fresh results on that complete answer,» Ribas said.

Bing ‘grounds’ OpenAI’s flights of fancy

Microsoft uses its Bing data to try to avoid situations where OpenAI’s more creative technology could lead people astray. The more factual a query and answer are, the more Bing’s technology is used in the answer, Ribas said. This «grounding» significantly reduces AI’s problems with making stuff up: «It will reduce hallucination, which is … an ongoing battle,» Ribas said.

But Microsoft doesn’t want its grounding system to squash all the magic out of the AI. There’s a reason ChatGPT has been so captivating. The Prometheus system decides on the priorities for each query.

«We had to find the sweet spot between over-grounding the model and keeping it interesting,» Ribas said. «We have a measurement of the interestingness of the results, and we have a measurement for the groundedness of the results. The more the query is looking for something very factual, the more we weight the grounded. The more the query is supposed to be creative, the less we weight the grounded. I kept telling my team, I want my cake and eat it too.»

Technologies

I Made Google Translate My Default on iPhone Before a Trip and It Saved Me More Than Once

Google Translate supports far more languages than Apple’s app, and it’s easy to make the switch.

If you’re traveling overseas this summer, the Google Translate app can come in handy to quickly translate a road sign or conversation. The latest Google Translate update allows you to pick the app as your default translation app for Apple iPhones and iPads running iOS and iPadOS 18.4 and later. Previously, you were limited to the built-in Apple option.

Google began leveraging AI to boost Google Translate’s offerings, adding 110 languages last year to increase its total support for 249 languages. Compare that to Apple Translate, which supports 19 languages. Neither Google nor Apple responded to a request for comment.

Both apps offer voice and text translation, including a camera feature that lets you instantly translate by pointing your camera at text. Both also allow you to use translation features without an internet connection, which can come in particularly handy when traveling to more remote locations.

After using both, I found that the Google Translate picked up speech a little quicker so I didn’t have to constantly repeat myself, and the audio pronunciations were a little easier to understand than on Apple Translate. I switched to Google Translate as the default on my iPhone, and here’s how you can, too.

How to set Google Translate as the default on an iPhone or iPad

Setting Google Translate as your default app is simple on an iPhone or iPad, so long as it’s running iOS and iPadOS 18.4 or later.

Download the Google Translate app or update it to the latest version.
Go to the Settings on your iPhone or iPad.
Scroll down to the bottom then select Apps.
Click Default Apps at the top of the screen.
Then choose Translation.
Select Google Translate.

Technologies

The 20 Best PC Games Right Now

Put your gaming computer to the test with the best PC games out right now, including AAA hits like Elden Ring and Black Myth: Wukong as well as indie darlings.

PC gaming gives you the best of most worlds. With a decent budget and some gumption, you can build a solid desktop rig — or you can invest in one of CNET’s best gaming PCs and gain access to a wide world of PC exclusives, indie games and even some titles that were previously exclusive to Sony’s PlayStation and Microsoft’s Xbox.

There’s a truly unlimited amount of tags, store queues and interactive recommendations to browse through, and it can get overwhelming trying to find the next best metroidvania, boomer shooter, collectathon or whatever your cup of tea is. PC gamers aren’t lacking for choice.

In fact, between Steam, the Epic Games Store, Game Pass and more, there are thousands upon thousands of games to choose from. One of the biggest issues you can run into with a massive backlog is choice paralysis. Just which are the best PC games out there?

We’re here to help. To narrow your game choices, CNET curated this list of the best PC games you can play right now.

Read more: Best Gaming PC Deals Right Now

TL;DR? These are the 20 best PC games for June 2025

Balatro
Warframe
Baldur’s Gate 3
Overwatch 2
Valorant
Disco Elysium: The Final Cut
Elden Ring
Cassette Beasts
Dread Delusion
Celeste
Total War: Pharaoh
Stardew Valley
Lunacid
Black Myth: Wukong
Neon White
Helldivers 2
Risk of Rain 2
Soulstone Survivors
Terraria
Haste

PC gaming FAQs

Recent updates to the list

February 2025: While no new games have been added to the list so far this year, Kingdom Come: Deliverance 2 is an early frontrunner. A spate of stellar seasonal events, maps and new heroes has also put Marvel Rivals in contention for the PC hero shooter crown.

Read more: The Best Heroes to Play in Marvel Rivals

June 2025: Added Helldivers 2, Risk of Rain 2, Soulstone Survivors, Terraria and Haste to the list in order to represent both games industry behemoths and indie gaming hidden gems.

How we determined CNET’s best PC games

When creating this list of the best PC games, we factored in how unique and enjoyable these games are for most players. We evaluated criteria including graphical quality, innovative gameplay mechanics and compelling narratives. The picks we made cover a variety of genres from fantasy to retro platformers to shooters to strategy games, and while we favored PC-exclusive games and indie titles you won’t find on Xbox, PlayStation or Nintendo Switch, we also included some can’t-miss games that appear on multiple platforms. If you’re looking for help choosing your next game, CNET’s top PC list is a good place to start narrowing your choices.

Technologies

How to Add These Hidden Music and Apple Intelligence Controls to Your iPhone

One control can Apple’s Visual Intelligence to more devices besides the iPhone 16 lineup.

Apple released iOS 18.4 on March 31, and the update brought bug fixes, new emoji and a new recipes section in Apple News to all iPhones. The update also brought a handful of new controls to the iPhone Control Center, including one that brings Visual Intelligence to the iPhone 15 Pro and iPhone 15 Pro Max.

When Apple released iOS 18 in September, the update remodeled the Control Center to give you more control over how the feature functions. With iOS 18, you can resize controls, assign some controls to their own dedicated page and adjust the placement of controls to your liking. Apple also introduced more controls to the feature, making it a central hub for all your most-used iPhone features.

Read more: Everything You Need to Know About iOS 18

With iOS 18.4, Apple continues to expand the number of controls you can add to the Control Center. If you have the update on your iPhone, you can add ambient music controls, and Apple Intelligence-enabled iPhones get a few AI controls in the menu, too. Here’s what you need to know about the new controls and how to add them to your Control Center.

Ambient Music controls

Apple gave everyone four new controls in the Control Center library under the Ambient Music category. These controls are Sleep, Chill, Productivity and Wellbeing. Each of these controls can activate a playlist filled with music that corresponds to the specific control. Sleep, for instance, plays ambient music to help lull you to bed.

Some studies suggest white noise could help adults learn words and improve learning in environments full of distractions. According to the mental health company Calm, certain kinds of music can help you fall asleep faster and improve the quality of your sleep. So these new controls can help you learn, fall asleep and more.

Here’s how to find these controls.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.

You’ll see a section of controls called Ambient Music. You can also search for «Ambient Music» in the search bar at the top of the control library. Under Ambient Music, you’ll see all four controls. Tap one (or all) of them to add them to your Control Center. Once you’ve added one or all the controls to your Control Center, go back to your Control Center and tap one to start playing music.

Here’s how to change the playlist for each control.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap the Ambient Music control you want to edit.
4. Tap the playlist to the right of Playlist.

A dropdown menu will appear with additional playlists for each control. If you’re in the Sleep control, you’ll see playlists like Restful Notes and Lo-Fi Snooze. If you have playlists in your Music app, then you’ll also see an option From Library, which pulls music from your library. Tap whichever playlist you want and it will be assigned to that control.

Apple already lets you transform your iPhone into a white noise machine with Background Sounds, like ocean and rain. But Ambient Music is actual music as opposed to more static sounds like in that feature.

Both of these features feel like a way for Apple to present itself as the first option for whenever you want some background music to help you fall asleep or be productive. Other services, like Spotify and YouTube, already have ambient music playlists like these, so this could be Apple’s way of taking some of those service’s audience.

Apple Intelligence controls

Only people with an iPhone 15 Pro, iPhone 15 Pro Max or the iPhone 16 lineup can access Apple Intelligence features for now, and those people got three new dedicated Apple Intelligence controls with iOS 18.4. Those controls are Talk to Siri, Type to Siri and Visual Intelligence.

Here’s how to find these controls.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.

Then you can use the search bar near the top of the screen to search for «Apple Intelligence» or you can scroll through the menu to find the Apple Intelligence & Siri section. Tap any (or all) of these controls to add them to your Control Center. While Talk to Siri and Type to Siri controls can be helpful if you have trouble accessing the digital assistant, the Visual Intelligence control is important because it brings the Apple Intelligence feature to the iPhone 15 Pro and Pro Max.

Visual Intelligence was originally only accessible on the iPhone 16 lineup because those devices have the Camera Control button. With iOS 18.4, Visual Intelligence is now accessible on more devices and people thanks to the titular control in Control Center. But remember, Visual Intelligence is like any other AI tool so it won’t always be accurate. You should double check results and important information it shows you.

For more on iOS 18, here are all the new emoji you can use now and everything you should to know about the recipes section in Apple News. You can also check out all the features included in iOS 18.5 and our iOS 18 cheat sheet.