Technologies
Samsung Galaxy S23 Ultra Review: The King of Extra
The Galaxy S23 Ultra builds on Samsung’s camera strengths. But Galaxy S22 Ultra owners don’t need to upgrade yet.

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.
Samsung clearly wants the Galaxy S23 Ultra to be the ultimate camera for cinematographers and photographers. I’m certainly not a professional filmmaker, nor do I consider myself to be a shutterbug. But after using the Galaxy S23 Ultra for several days, it’s clear the new camera upholds the areas in which Samsung already excels — like low-light photography — and pushes those strengths a little further.
The $1,200 ( 1,249, AU$1,949) Galaxy S23 Ultra will be available on Feb. 17 alongside the rest of Samsung’s new phone lineup, which includes the $800 Galaxy S23 and $1,000 Galaxy S23 Plus. Like last year’s Galaxy S22 Ultra, the S23 Ultra’s giant screen, high price and souped-up camera may be too much for the average person.
The name «Ultra» says it all; this phone is for people who want a phone that’s over the top. Compared to the Galaxy S23 and S23 Plus, the Ultra offers a closer zoom magnification than most people will probably need, a stylus that stores inside the phone and a massive 6.8-inch screen that’s larger than both those of the iPhone 14 Pro Max and Google Pixel 7 Pro. You might not need all that excess, but after using this phone for a few days, I wouldn’t blame you for wanting them.
Like
- Fast performance
- Excellent main camera, especially in low light
- Bright screen
- Included stylus
- Double the storage in the base model
- Four years of Android OS updates
Don’t Like
- High price
- Photos don’t always look natural, especially selfies
- No improvements to fast charging
Samsung largely achieves its goal of providing a deluxe phone with an excellent camera and giant display. But it isn’t perfect. That high price is hard to ignore, and photos taken on the Galaxy S23 Ultra don’t always look as natural as those captured on the iPhone 14 Pro or Pixel 7 Pro.
Samsung Galaxy S23 Ultra camera is a step up
If you watched Samsung’s Unpacked presentation, you already know the S23 Ultra’s main camera is its prized attribute. Samsung added a 200-megapixel sensor for the first time, marking a technical upgrade from the S22 Ultra’s 108-megapixel main shooter.
With the S23 Ultra, you have the option to shoot photos at a 12-megapixel, 50-megapixel or 200-megapixel resolution, which you can adjust in the settings menu alongside the camera’s viewfinder. Samsung’s Expert Raw app is now integrated into the native camera app after you download it for the first time. Although I don’t typically edit raw photos myself, the use case certainly seems appropriate for a phone like this. Shooting in raw allows photographers to edit the full, uncompressed version of an image, giving them more flexibility and data to work with in terms of colors and exposure.
Under-the-hood improvements to color, dynamic range, autofocus and low-light performance seem more meaningful than the resolution bump. Samsung said when announcing the S23 Ultra that its new image sensor is better at minimizing noise, and that its algorithms have gotten better at enhancing color tones and details. Samsung largely positioned these improvements in the context of video recording and low-light photography, but they seem evident across general still photography, too. These changes are more noticeable to the naked eye than the increased resolution.
Unless otherwise specified, the photos in this article were taken at the default 12-megapixel resolution because the 200-megapixel files are just too large to display here. You can still see changes in how the camera processes color, skin tone and dynamic range even at this lower resolution. However, I did capture several 200-megapixel photos throughout the course of my testing.
The biggest differences I noticed in those 200-megapixel photos compared to the 108-megapixel images taken on the Galaxy S22 Ultra had to do with color. Flowers were more vibrant shades of orange and trees looked more lush. The difference in resolution is only noticeable when you zoom all the way in to view the actual size of the pixels.
The photos below, however, show how the Galaxy S23 Ultra’s camera has changed compared to the S22 Ultra’s. Take a look at the photos of trees and shrubbery taken at a park. Although you might not notice it in the smaller embedded version below, the leaves in the S23 Ultra’s photo have a bit more separation and crispness compared to the S22 Ultra’s, and there’s also better contrast in the tree bark.
In the photos of sweets arranged in a baker’s display case below, the S23 Ultra captured more detail on the strawberries in the top row.
Those who have taken photos with Samsung phones before might have noticed that colors sometimes look exaggerated. Samsung has improved this in recent years, but the Pixel 7 Pro and iPhone 14 Pro still take photos that look more natural overall.
But, natural doesn’t always mean better. There are times when Samsung’s overstated color works well, and others when it doesn’t. For photos of people and pets, for example, Samsung’s emphasis on color can result in more flattering images. In the pictures below, my husband preferred the Galaxy S23 Ultra’s photo over the more natural-looking image from the Pixel 7 Pro because it made his beard and eyes look more vibrant. But he liked the iPhone 14 Pro’s photo best because it struck the right balance of accuracy and bold color. The iPhone 14 Pro also captured a lot more detail in the cookie-shaped bench he’s sitting on.
However, Samsung’s phones don’t always handle challenging lighting scenarios very well. When snapping a photo of my husband in front of a window at a bakery, both the S23 Ultra and S22 Ultra’s images looked washed out and overexposed, although the S23 Ultra’s did have more color than the S22 Ultra’s. The iPhone 14 Pro’s was the best of the bunch in this case, but the Pixel 7 Pro’s was impressive, too.
Colors in landscape photos taken on the Galaxy S23 Ultra can look brighter and exaggerated compared to those from the iPhone 14 Pro and Pixel 7 Pro. Take a look at how that photo of the park from earlier compares to similar photos taken on the iPhone 14 Pro and Pixel 7 Pro, and you’ll notice the shades of green look more natural. The right side of the iPhone 14 Pro’s photo looks blown out, but otherwise would have been a better shot since the colors are more accurate. Still, Samsung did a great job with dynamic range; you can see the shadows more clearly in its photo compared to the others.
But Samsung is still the king of low-light photography in my book. In my testing, the Galaxy S23 Ultra captured better detail and color. The Galaxy S23 Ultra was able to focus more sharply than both the Pixel 7 Pro and iPhone 14 Pro. It was also slightly better than the Galaxy S22 Ultra, although it was sometimes a close call.
My favorite example of this is in this photo of my cat, Buddy, shown below. Even though the iPhone 14 Pro’s photo is brighter, I like the S23 Ultra’s better because it has more contrast and detail. When looking at these photos side-by-side on a large monitor, you can see the stripes in his fur more clearly. The Galaxy S22 Ultra’s photo is too soft, while the Pixel 7 Pro’s looked like it had a bluish filter over it when I viewed it on a large screen. It’s also another example of how the S23 Ultra’s emphasis on color makes for a more flattering photo.
Video recording on the Galaxy S23 Ultra was upgraded to 8K at 30 frames per second (fps), whereas it previously topped out at 24fps when shooting at that resolution. Samsung also increased the field of view when recording 8K video, which is very noticeable compared to the Galaxy S22 Ultra.
Even though Google provides more natural color in still photography, I experienced the opposite when it comes to recording video. The Galaxy S23 Ultra generally captured more realistic color and sharpness compared to the Pixel 7 Pro during my testing. The iPhone 14 Pro was a close competitor, but Samsung’s footage had a little more detail. When testing the video capabilities of each phone, I recorded clips at the highest supported resolution and frame rate. That’s 8K at 30fps for the Galaxy S23 Ultra, 8K at 24fps for the Galaxy S22 Ultra and 4K at 60fps for the iPhone 14 Pro and Google Pixel 7 Pro.
Samsung also highlighted the S23 Ultra’s new 12-megapixel selfie camera when announcing the phone, which it said separates the subject from the background better for more clarity. Selfies were sharp and colorful overall, and I preferred photos taken with the S23 Ultra’s selfie camera over the Pixel 7 Pro’s in every test. The Galaxy S22 Ultra’s were comparable to the S23 Ultra’s, but the iPhone 14 Pro’s selfies had the best overall combination of detail and accurate color. Samsung’s selfies sometimes looked unnatural since the color in my hair seemed exaggerated.
The only exception was in very dim lighting, an area where Samsung reigns supreme. Take a look at the selfie I took in a very dark theater with red lighting. The Galaxy S23 Ultra’s photo has much more detail than the others.
When it comes to the rest of the cameras, you can expect the same arrangement as the Galaxy S22 Ultra. In addition to the main camera, there’s also a 12-megapixel ultrawide camera and two 10-megapixel telephoto lenses that allow for a 3x or 10x optical zoom and up to 100x digital zoom. Photos from the ultrawide camera packed plenty of color and brightness, as shown in the images below.
You’ll also get more zoom than you probably need on the S23 Ultra, but that might be useful for people who frequently take photos at concerts and sporting events. The 100x digital zoom can feel unwieldy, but Samsung does provide a higher optical zoom than its competitors. Like the S22 Ultra, the S23 Ultra can zoom optically up to 10x, while the iPhone 14 Pro is at 3x and the Pixel 7 Pro is at 5x.
Check out the photo samples below to see the difference in optical zoom levels.
Overall, I was impressed with the Galaxy S23 Ultra’s cameras. They remain the best for zoomed-in shots and low-light photography. The improvements to color and dynamic range are noticeable as well, and Samsung fans upgrading from a phone that’s at least two years old will likely see a major difference. Still, the iPhone 14 Pro’s camera was better in most situations, save for a few exceptions.
Check out the gallery below for a closer look at some photos I captured with the Galaxy S23 Ultra.
Samsung Galaxy S23 Ultra performance
The Galaxy S23 Ultra runs on a Snapdragon 8 Gen 2 processor, which isn’t surprising considering Samsung typically uses the latest Qualcomm chip for its new phones. What is surprising, however, is that Samsung decided to customize this chip more than usual for the S23 series. Samsung calls it the Qualcomm Snapdragon 8 Gen 2 for Galaxy, and it’s essentially a special version of the processor that’s been optimized for better performance and power efficiency. A standard version of the Snapdragon 8 Gen 2 is being included in rival phones like the OnePlus 11 5G.
The S23 Ultra feels fast and snappy, whether I’m just swiping around the operating system, playing games while on a video call or running Samsung’s Dex program to use my phone as a PC. I plugged my S23 Ultra into an external monitor, attached a keyboard and mouse via Bluetooth and had five apps running, including Google Docs, to take notes for this review. I never experienced any lag or overheating during any of these tasks.
The S23 Ultra can also export videos quickly, which might be helpful for those who shoot and edit video projects on their phone frequently. In my testing, it exported a 30-second 4K video clip to 1080p three seconds faster than the S22 Ultra and a full 10 seconds faster than the Pixel 7 Pro on average. The iPhone 14 Pro, however, finished the job about three seconds faster than the S23 Ultra on average. You’ll also get double the storage that’s in the base model of the Galaxy S23 Ultra (256GB versus 128GB), which gives you more space to store those video projects.
Samsung’s new phone also scored higher than the Galaxy S22 Ultra, Pixel 7 Pro and OnePlus 11 5G on benchmarks meant to test computing power in everyday tasks and in apps that require short bursts of high performance, like mobile games. The iPhone 14 Pro, however, scored higher than the S23 Ultra on the general computing benchmark (Geekbench 5) but lower on the one that measures brief periods of high intensity (3DMark Wild Life Extreme).
Samsung Galaxy S23 Ultra battery life and charging
The Galaxy S23 Ultra has a 5,000-mAh battery, just like the Galaxy S22 Ultra, but it should offer better power efficiency, thanks to its new processor. I need to spend more time with the phone to compare it to the S22 Ultra, but the results are promising so far. After 12 hours of use, which equates to a full workday and then some, the battery was down to 66%.
I had adaptive motion and adaptive brightness settings turned on, which adjust the screen’s refresh rate and brightness based on the situation. The always-on display feature was also turned on, but I had «tap to show» enabled, meaning it wouldn’t display the time and date unless I touched the screen. Battery life will always vary depending on how you use your device. In this scenario, I used the phone to take photos, record a few videos, check email, browse social media and stream music for about 15 minutes.
On a separate day, the Galaxy S23 Ultra still had roughly three quarters of its battery left by the middle of the workday even after shooting 4K video for roughly a half hour. We’re still conducting more battery tests on the S23 Ultra and will update this review accordingly.
I also ran a 45-minute test in which I played games, made a 10-minute video call, checked social media and streamed video; over that span the S23 Ultra dropped from 100% to 94%. The Galaxy S22 Ultra dipped to 91% during that same test. The Galaxy S23 Ultra’s results are similar to the Pixel 7’s, which also hit 94% after that 45-minute challenge. (During this test, I kept the brightness at 50%, left the high refresh rate setting turned on and switched off the always-on display.)
Like last year’s Galaxy S22 Ultra, the Galaxy S23 Ultra has a top wired charging speed of 45 watts. You need to use the correct adapter, which you’ll have to purchase separately if you don’t already own one since Samsung doesn’t bundle one in the box. So far, that 45-watt charging speed has enabled my S23 Ultra to go from 46% to 91% in just 30 minutes of charging.
That’s not bad, but it would be great to see Samsung push things further now that companies like OnePlus and Xiaomi are offering upwards of 100-watt fast charging. The Xiaomi 12T Pro, for example, supports 120-watt fast charging and went from zero to 100% in 19 minutes, according to my colleague Sareena Dayaram’s Xiaomi 12T Pro review.
Samsung Galaxy S23 Ultra design, display and other features
The Galaxy S23 Ultra looks almost identical to the Galaxy S22 Ultra. It has the same boxy edges that give it a sharper look compared to the regular Galaxy S23 and S23 Plus. But this year, the S23 Ultra is available in cream, green, black and lavender color choices. Like last year’s device, it’s rated for IP68 water resistance, meaning it can be submerged in up to 1.5 meters of fresh water for 30 minutes.
There’s no mistake about it; the Galaxy S23 Ultra is a gigantic phone, just like its predecessor. It has a 6.8-inch screen, making it slightly bigger than the 6.7-inch iPhone 14 Pro Max and Google Pixel 7 Pro. It’s the type of phone your friends might gawk at the minute you take it out of your pocket. That’s not an insult; there are plenty of people out there who love large phones. It’s just another reminder that this phone isn’t for everyone. But if you do a lot of reading, gaming, photo editing and TV watching on your phone and don’t mind stretching your fingers for one-handed use, you’ll likely appreciate the extra screen space.
I’m also certain you’ll never struggle to see the Galaxy S23 Ultra’s screen in direct sunlight. It’s super bright, reaching 1,750 nits, which is brighter than the Pixel 7 Pro’s 1,500-nit peak brightness but not quite as luminous as the iPhone 14 Pro’s 2,000-nit peak outdoor brightness. Still, it’s bright enough to fit most people’s needs and circumstances.
You’ll also get an S Pen stylus, just like last year’s Galaxy S22 Ultra. Samsung’s Ultra lineup has effectively replaced the Galaxy Note series, which was previously known for its large screens and embedded stylus. Expect the same familiar S Pen experience on this device; as soon as you pop the pen out from the bottom of the phone, you’ll see a pop-up menu with compatible apps like Samsung Notes and the drawing app PenUp. I don’t usually use the S Pen frequently, but I found myself jotting down notes during the course of this review more than I had expected.
Samsung also once again commits to four generations of Android OS upgrades, which is on par with the OnePlus 11 and surpasses Google’s three-year promise for the Pixel 7 and 7 Pro. Samsung, OnePlus and Google all provide five years of security updates for their latest devices. That means you won’t have to worry about the S23 Ultra’s software feeling outdated anytime soon since it launches with Android 13 and Samsung’s One UI 5.1 software.
One extra feature you get by going for the Ultra or Plus instead of the regular model is ultrawideband support, which makes it easier to connect to nearby devices more precisely than Bluetooth. UWB isn’t a necessity, but it can make sharing files or using your phone as a digital car key faster and easier. We could see more services and accessories that require it in the future.
Samsung Galaxy S23 Ultra: Buy or skip?
The Galaxy S23 Ultra is a lot, but in a good way. Its large screen, 200-megapixel camera, 100x zoom and S Pen might be more than most people need in a phone. But that’s exactly who Samsung is targeting, and it’s ultimately iterating on a formula that’s worked in the past.
This is a phone for people actively seeking features like large screens and versatile cameras that are willing to pay top dollar for them. If you just want a reliable new Android phone with a great camera, the cheaper Pixel 7 Pro, Galaxy S23 or Galaxy S23 Plus will likely do the trick. (However, we haven’t tested those other new Galaxy phones, so we can’t recommend them just yet).
The barrier to entry for the Galaxy S23 Ultra is higher than that of the iPhone 14 Pro and Pixel 7 Pro. But you also get certain extras like the S Pen, more storage at the base level, a slightly larger screen and a better zoom lens. Those aren’t must-haves for everyone, but this is a phone for people who want extras like these.
The Galaxy S23 Ultra’s new camera is the most significant change compared to last year’s S22 Ultra. But in my experience, the behind-the-scenes upgrades Samsung made to the way the camera captures color, skin tones and dynamic range are a more welcome improvement than increased sharpness alone.
Samsung could do more to push the Galaxy Ultra line forward in ways beyond the camera. I would have loved to see faster charging, for example. And even though the camera is impressive, the iPhone 14 Pro often outpaced it in my testing.
If you want a giant screen, a great camera and are upgrading from a phone that’s more than two years old, you won’t be disappointed with the S23 Ultra. Just try to snag it at a discount through a trade-in deal to make that $1,200 price easier to swallow.
How we test phones
Every phone tested by CNET’s reviews team was actually used in the real world. We test a phone’s features, play games and take photos. We examine the display to see if it’s bright, sharp and vibrant. We analyze the design and build to see how it is to hold and whether it has an IP-rating for water resistance. We push the processor’s performance to the extremes using both standardized benchmark tools like GeekBench and 3DMark, along with our own anecdotal observations navigating the interface, recording high-resolution videos and playing graphically intense games at high refresh rates.
All the cameras are tested in a variety of conditions from bright sunlight to dark indoor scenes. We try out special features like night mode and portrait mode and compare our findings against similarly priced competing phones. We also check out the battery life by using it daily as well as running a series of battery drain tests.
We take into account additional features like support for 5G, satellite connectivity, fingerprint and face sensors, stylus support, fast charging speeds, foldable displays among others that can be useful. And we of course balance all of this against the price to give you the verdict on whether that phone, whatever price it is, actually represents good value.
Technologies
Your Phone’s a Germ Magnet. How to Disinfect It Properly
Want to keep your iPhone or Android germ-free? Follow these phone cleaning tips.

Your phone goes everywhere with you — on your commute, your lunch break, even the bathroom (don’t lie). But for something that spends so much time in your hands and against your face, it’s probably way dirtier than you think. In fact, studies have shown that the average smartphone can carry more germs than a toilet seat. Yeah, really.
All that touching, tapping, swiping and setting it down on random surfaces adds up fast. If you’re not regularly disinfecting your phone, you’re basically carrying a pocket-sized petri dish. The good news? Cleaning it the right way is quick, easy and doesn’t require fancy gear. Here’s how to sanitize your device safely — without damaging the screen or frying your electronics..
The Federal Communications Commission suggests disinfecting your phone daily, but not all cleaning methods are safe. Harsh chemicals and abrasive materials can damage protective coatings and potentially harm your screen. To keep your phone both clean and intact, it’s crucial to use the right cleaning techniques.
We’ll guide you through the best methods and products for keeping your device germ-free, from iPhones to Samsungs, and whatever their level of water resistance may be.
For more cleaning tips, here’s how to clean wireless earbuds and AirPods.
What are the best products for daily cleaning?
After touching surfaces that see a lot of action from the public — such as door handles, seats on public transportation, grocery carts and gas pumps — you might think you need a heavy-duty cleaning agent to use on your phone. However, you should avoid rubbing alcohol or products made of straight alcohol, since they can damage the protective coatings that prevent oil and water from harming your screen.
Some suggest making your own alcohol-water mix, but getting the concentration wrong can damage your phone. The safest option is using disinfectant wipes with 70% isopropyl alcohol. For daily cleaning, consider a UV light product like PhoneSoap, which kills 99.99% of germs and bacteria. We can also turn to phone manufacturers and cell service companies for guidance, too.
Apple now approves using Clorox Wipes and similar disinfectants, which was not recommended before the pandemic since they were thought to be too abrasive on the screen’s coating. AT&T advises spraying a 70% isopropyl alcohol solution on a soft, lint-free cloth and wiping your device down. Samsung also recommends using a 70% alcohol solution with a microfiber cloth. Always make sure your phone is powered off before cleaning it.
What are the best methods for removing fingerprints, sand and makeup?
Sometimes your phone needs a more specific treatment when washing up. The recommended process for daily cleaning may not be enough to remove pesky grains of sand after a beach vacation or tough foundation stains.
Get rid of fingerprints
Fingerprint smudges are inevitable since your skin produces oils. Every time you pick up your phone, your screen will get fingerprints. The safest way to make your screen print-free is with a microfiber cloth. For a deeper clean, dampen the cloth with distilled water (never apply water directly to the screen) and wipe down the surface. This works for the back and sides of your phone as well.
Alternatively, try a microfiber screen cleaner sticker that sticks to the back of your phone for easy wiping.
Remove sand and small particles
Grains of sand and lint can easily get stuck in your phone’s ports and crevices. To remove it, we recommend you use Scotch tape. Press it along the creases and speaker, then roll it up and gently insert it into the ports. The tape will pull out any debris. You can then just simply throw away the tape for easy cleanup.
For smaller speaker holes, use a toothpick gently or a small vacuum crevice tool to suck out the debris. These tools work well for other small appliances or hard-to-reach areas in your car too.
Cleanse makeup off your phone screen
When you wear makeup and skin care products, such as foundation and moisturizers, you’ll leave residue on your phone screen. While makeup remover works for your face, it’s not safe for screens due to potentially harmful chemicals. Instead, try a screen-safe makeup remover like Whoosh, which is alcohol-free and gentle on all screens.
Alternatively, use a damp microfiber cloth to clean your phone, then wash the cloth afterward. Make sure your cloth is only slightly wet to avoid soaking your phone in water.
What if my phone is waterproof?
For waterproof phones (IP67 and above), it’s best to clean the device with a damp cloth instead of submerging or running it under water — even if the phone advertises that it can withstand submersion for a certain amount of time.
Afterward, dry your phone with a soft cloth, ensuring all ports and speakers are patted dry. While your phone can withstand water, submerging it can lead to water in the ports, delaying charging. Remember, water resistance is meant for accidents, not swimming or regular cleaning.
Things to avoid when cleaning your phone
We’ve already covered why you should avoid makeup remover and rubbing alcohol, but those aren’t a comprehensive list of harmful cleaning agents. Here are a few other items and products you should never use to clean your phone:
- Hand sanitizer: Fragrances and ethyl alcohol found in many sanitizers can harm your phone.
- Window or kitchen cleaners: Harsh cleaners can strip the protective coating on your phone and leave it more vulnerable to scratches.
- Paper towels: Paper can shred, making the debris on your phone much worse, and the rough texture can leave scratches on your screen.
- Dish and hand soap: Most soaps require you to combine them with water, and since you should keep water away from your phone, it’s best to stick to a damp cloth.
- Vinegar: Like cleaners and alcohols, vinegar will strip your phone screen’s coating.
- Compressed air: Blowing intense and direct air into your phone’s portals can cause damage, especially to your mic. Apple specifically warns iPhone owners not to use compressed air.
For more cleaning tips, explore how to clean your Apple Watch.
Technologies
Tariff Impacts Are Real: I Found 13 Companies With Official Price Hikes
A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump’s tariffs.
In a lot of ways and for a lot of products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans are still a ways off in the near future. Still, numerous companies have already hiked prices or said that they will be increased in the near future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans, if a recent survey conducted by CNET is anything to go by. According to the results, about 38% of consumers feel pressured to make certain purchases before tariffs cause them to go up in price. About 10% said that they had already made certain purchases out of the hope that they’ll avoid a future price hike, and 27% said they had delayed purchases for products that cost more than $500. Overall, these concerns about prices were felt the most around popular tech pieces like smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»
«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained.
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
As Tariffs Have Consumers Worried, Here’s What I’ve Found Watching Key Products for Price Hikes
There’s a lot of concern and uncertainty going around the economy amid Trump’s tariff plans, prompting a lot of early purchases to avoid price hikes.
For CNET’s tariff price tracker, I’ve been keeping tabs on several key products we suspect will be vulnerable to President Donald Trump’s contentious tariff policies, watching their price moves every day for possible long-term price hikes.
For the most part, prices for these items have remained steady in the last few weeks, aside from notable increases for the Xbox Series X and a budget-friendly 4K TV. A few have also gone on sale for brief periods, but as of now, they’ve all mostly reverted back to normal — though you should expect the sale prices to return as Prime Day approaches in July, a good time overall to make purchases that might get more expensive later.
With all that said, the broader impact of these import taxes is still on the horizon, especially as Trump now claims that tariff rates against China are going back up to 55% soon. The Trump administration has also been working to undo a trade court ruling, which found that Trump has no authority to set tariffs as he has been — a move now being argued before an appeals court. We’ll see how that ultimately plays out, but for now, the possibility that the president’s tariff policies will lead to price hikes remains likely.
CNET Tariff Tracker Index
Above, you can check out a chart with the average price of the 11 products included in this piece over the course of 2025. This will help give you a sense of the overall price changes and fluctuations going on. Further down, you’ll be able to check out charts for each individual product being tracked.
We’ll be updating this article regularly as prices change. It’s all in the name of helping you make sense of things, so be sure to check back every so often. For more, check out CNET’s guide to whether you should wait to make big purchases or buy them now and get expert tips about how to prepare for a recession.
Methodology
We’re checking prices daily and will update the article and the relevant charts right away to reflect any changes. The following charts show a single bullet point for each month, with the most recent one labeled «Now» and showing the current price. For the past months, we’ve gone with what was the most common price for each item in the given month.
In most cases, the price stats used in these graphs were pulled from Amazon using the historical price-tracker tool Keepa. For the iPhones, the prices come from Apple’s official materials and are based on the 128-gigabyte base model of the latest offering for each year: the iPhone 14, iPhone 15 and iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we’ll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause.
The 11 products we’re tracking
Mostly what we’re tracking in this article are electronic devices and digital items that CNET covers in depth, like iPhones and affordable 4K TVs — along with a typical bag of coffee, a more humble product that isn’t produced in the US to any significant degree.
The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like printer ink or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists.
- iPhone 16, 128GB
- Duracell AA batteries, 24-pack
- Samsung DU7200 65-inch TV
- Xbox Series X
- Apple AirPods Pro 2 with USB-C case
- HP 962 CMY Printer Ink
- Anker 10,000-mAh, 30-watt power bank
- Bose TV speaker
- Oral-B Pro 1000 electric toothbrush
- Lenovo IdeaPad Flex 5i Chromebook, 256GB
- Starbucks 28-ounce ground dark roast coffee
Below, we’ll get into more about each individual product, and stick around till the end for a rundown of some other products worth noting.
iPhone 16
The iPhone is the most popular smartphone brand in the US, so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes because of its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500.
Something to note about this graph: The price listed is the one you’ll see if you buy your phone through a major carrier. If you, say, buy direct from Apple or Best Buy without a carrier involved, you’ll be charged an extra $30, so in some places, you might see the list price of the standard iPhone 16 listed as $830.
Apple’s been taking a few steps to protect its prices in the face of these tariffs, flying in bulk shipments of product before they took effect and planning to move production for the US market from China to India. A new Reuters report found that a staggering 97% of iPhones imported from the latter country, March through May, were bound for the US. This latter move drew the anger of Trump again, threatening the company with a 25% tariff if they didn’t move production to the US, an idea CEO Tim Cook has repeatedly shot down in the past. This came after Trump gave a tariff exemption to electronic devices including smartphones, so the future of that move seems in doubt now.
Apple’s flagship device is still the top-selling smartphone globally, as of Q1 of this year, although new research from the firm Counterpoint suggests that tariff uncertainty will cause the brand’s growth to stall a bit throughout the rest of 2025.
Duracell AA batteries
A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you’ll be needing to restock. The Duracell AAs we’re tracking are some of the bestselling batteries on Amazon.
Samsung DU7200 TV
Alongside smartphones, televisions are some of the most popular tech products out there, even if they’re an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET’s pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean company, so it might have some measure of tariff resistance. This model was most recently listed on Amazon at $421, up from the $400 price tag it’s hovered around for most of the year.
Xbox Series X
Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft’s Xbox is the first console brand to see price hikes — the company cited «market conditions» along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories also were affected and the company also said that «certain» games will eventually see a price hike from $70 to $80.
Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US.
AirPods Pro 2
The latest iteration of Apple’s wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales. For most of the year, they’ve hovered around $199, which is a notable savings on its list price of $249.
HP 962 CMY printer ink
This HP printer ink includes cyan, magenta and yellow all in one product and recently saw its price jump from around $72 — where it stayed for most of 2025 — to $80, which is around its highest price over the last five years. We will be keeping tabs to see if this is a long-term change or a brief uptick.
This product replaced Overture PLA Filament for 3D printers in this piece, but we’re still tracking that item.
Anker 10,000-mAh, 30-watt power bank
Anker’s accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET’s lists of the best portable chargers.
Bose TV speaker
Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose.
Oral-B Pro 1000 electric toothbrush
They might be a lot more expensive than their traditional counterparts but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won’t let up on how much I need one. This particular Oral-B offering was CNET’s overall choice for the best electric toothbrush for 2025.
Lenovo IdeaPad Flex 5i Chromebook
Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump’s tariffs.
Starbucks Ground Coffee (28-ounce bag)
Coffee is included in this tracker because of its ubiquity —I’m certainly drinking too much of it these days —and because it’s uniquely susceptible to Trump’s tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth’s equator, a tropical span largely outside the US and known as the «Coffee Belt.»
Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season — little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years.
All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs.
Other products
As mentioned before, we occasionally swap out products with different ones that undergo notable price shifts. Here are some things no longer featured above, but that we’re still keeping an eye on:
- Nintendo Switch: The baseline handheld-console hybrid has held steady around $299 most places — including Amazon — since it released in 2017. Whether or not that price will be impacted by tariffs or the impending release of the Switch 2 remains to be seen. This product was replaced above with the Xbox Series X.
- Overture PLA 3D printer filament: This is a popular choice on Amazon for the material needed to run 3D printers. It has held steady around $15 on Amazon all year. This product was replaced above by the HP 962 printer ink.
Here are some products we also wanted to single out that haven’t been featured with a graph yet:
- Razer Blade 18 (2025), 5070 Ti edition: The latest revision of Razer’s largest gaming laptop saw a $300 price bump recently, with the base model featured an RTX 5070 Ti graphics card now priced at $3,500 ahead of launch, compared to the $3,200 price announced in February. While Razer has stayed mum about the reasoning, it did previously suspend direct sales to the US as Trump’s tariff plans were ramping up in April.
- Asus ROG Ally X: The premium version of Asus’s Steam Deck competitor handheld gaming PC recently saw a price hike from $799 to $899, coinciding with the announcement of the company’s upcoming Xbox-branded Ally handhelds.
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