Technologies
Microsoft’s AI-Powered Bing Will Challenge Google Search
Microsoft may finally have figured out how to get you to use Bing.

Microsoft on Tuesday unveiled a new version of its Bing search engine that incorporates the technology behind ChatGPT, an AI system for conversational and creative responses that marks the first big chance in years to get ahead of search king Google.
Bing now is an «AI-powered co-pilot for the web,» the tech giant said, delivering search results infused with information from the large language model from Microsoft partner OpenAI. Bing also gets a new chat window that Microsoft said will help deliver shopping lists and advice, travel advice and trivia games. The technology also is built into Microsoft’s Edge browser, able to perform tasks like summarizing PDFs and generating LinkedIn posts.
«All computer interaction is going to be mediated with an agent helping,» Chief Executive Satya Nadella said at a launch event at the company’s headquarters in Redmond, Washington. «We’re going to have this notion of a co-pilot that’s going to be there across every application.»
You can try a preview version of the new «AI powered co-pilot» technology with a limited number of queries at bing.com/new and sign up to get on a waiting list for broader release. In coming weeks, Microsoft plans to offer it to millions of people and add a mobile version.
The technology is a major new development for the search business, which hasn’t changed much over the years. Google has worked to blend more answers into its results, but that pales in comparison to what new AI technology can offer. Chat technology based on large language models — the AI systems trained on huge swaths of text on the internet — offers vastly more complex answers and information.
«Microsoft does have a window now to be a bigger player in the consumer tech space, starting with its chatbot assistant embedded with Bing,» Gartner analyst Jason Wong said.
Google, king of the search engine business, tried to upstage Microsoft by revealing its own AI chatbot, Bard, on Monday. Google invented the «transformer» AI technology key to these large language models, and it’s a serious contender. For one thing, Google, not Bing, is the go-to site for people searching for information today.
But Microsoft appears to be ahead in building the technology directly into its products. And when Bing incorporated the AI information into its search results, «We saw the largest jump in relevance in two decades,» said Yusuf Mehdi, chief consumer marketing officer at Microsoft.
Microsoft will show ads next to the new AI search results, Mehdi said.
As of January, Bing had a 3% share of search engine usage, compared to Google’s 92%, according to analytics firm StatCounter. Search is Google’s top revenue source, since the company places ads next to search results.
Microsoft tries to avoid AI pitfalls
Microsoft is trying to avoid some big potential AI problems. It bills its AI answers as suggestions and starting points, not the final word — thus the term «co-pilot,» not pilot.
For example, When you want to use Microsoft’s new AI tools for a creativity boost, you should treat the AI text as a draft, not the final words you’ll post. The technology uses its own Bing technology to try to find useful and authoritative information sources and to scrub out bad data, including low-value text generated by AIs.
And Bing in some situations shows its sources, for example articles with product recommendations, for better transparency. In comparison, it’s anybody’s guess where ChatGPT gets its advice and answers.
And if you don’t like the results, the Bing interface offers a thumbs down button where you can complain next to a thumbs up button for praise.
Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.
Technologies
Early Prime Day Headphone Deals: Save Big on the Best Audio Devices From Apple, Beats and More
Technologies
Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes
More and more companies are confirming price hikes as President Trump’s tariffs are poised to take effect — most recently, a popular smart lighting brand.
In many cases and for many products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans haven’t hit yet — but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they’ll increase in the near-future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans. About 38% of consumers feel pressured to make certain purchases before tariffs cause their price to go up, according to a recent survey conducted by CNET. About 10% of respondents said they’d already made certain purchases in hopes of avoiding future price hikes, while 27% said they’d delayed purchases of products costing more than $500. Overall, these concerns about prices were felt the most around popular tech pieces such as smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
One item you won’t find on this list yet? The original Nintendo Switch, which will see a currently unspecified price hike on Aug. 1, but only in Canada for the time being. If that increase makes its way south of the border, we’ll let you know.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»
«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained.
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
This Unique Controller Is Cool but Pointless for Most Gamers
The Turtle Beach Stealth Pivot has a unique 2-in-1 feature, but most people will never use it.

Pro-level game controllers have been becoming more mainstream over the past several years, offering gamers a host of new features not found on the controllers that came with their systems. These features include extra mappable buttons, swappable gamepads and other customizability options.
However, I don’t think I’ve ever seen a controller that offers two dedicated button layouts within the same device. The Stealth Pivot from Turtle Beach lets you physically rotate the gamepads to reveal a whole new, previously hidden, button layout — all without having to remove anything. It’s a unique take on what a controller can be and I’m here for it.
What I like about the Stealth Pivot
I’ve been impressed with Turtle Beach controllers for a while now, and the Stealth Pivot continues continues the company’s streak of great hardware. The buttons are clicky and responsive and the whole thing feels wonderful to hold. The design is nearly identical to Microsoft’s own Xbox controllers, which is a good thing.
The Stealth Pivot keeps many of the same pro features as its Stealth Ultra controller (and many other pro-level controllers), including adjustable triggers and four additional, remappable buttons. The Connected Command Display is carried over as well, although it’s much smaller than the Ultra’s 1.5″ screen. Amazingly, it keeps all the same features , including being able to adjust buttons and social media notifications.
On the connectivity side, you’ve got a wired connection for Xbox (there’s no wireless support), a 2.4GHz dongle for PC and Bluetooth for mobile devices and compatible smart TVs. There’s a headphone jack at the bottom and the USB-C port for charging or Xbox connection is up top. You can play and charge at the same time, which is a nice bonus.
Two controllers for the price of one
The biggest feature of the Stealth Pivot by far is its rotating gamepads. Basically, you twist down the two joysticks, unlock the gamepads, then literally rotate them 180 degrees to reveal the other set. This second set has a layout typical of controllers designed for fighting games, or really, any game where additional buttons are valuable. So instead of joysticks, there’s a D-Pad on the top left flanked by two two buttons. On the right side, the ABXY cluster shifts downward to make room for two additional, mappable buttons.
So now, instead of having to buy multiple controllers or remove and swap out gamepads (like PDP Victrix Pro controllers), in just a few seconds you can switch from snapping headshots in Call of Duty to beating up bad guys in Mortal Kombat or Tekken. It’s certainly not something I’ve ever seen on any other controller and it works surprisingly well. You can even save up to five digital profiles on the controller so you can have different layouts for each game.
I was impressed by just how good the buttons and everything are on the Stealth Pivot, even with having to cram double the amount of most everything into the same space. Granted, the controller is a bit thicker than most other controllers, but it’s not that noticeable. The hardware and engineering that went into this controller is remarkable.
What I don’t like about the Stealth Pivot
There are some compromises that come with this quick-switch capability, however. The first is that Turtle Beach wasn’t able to include its microswitch buttons, which personally I prefer over the more standard buttons on the Pivot. The joysticks are still Hall Effect, which is nice, but the rest of the buttons are standard. The buttons aren’t bad, they just aren’t as good as on the company’s other pro controller.
Secondly, making room for those rotating gamepads means space had to come from somewhere and the most obvious place was the battery. Turtle Beach says the Pivot gets about 20 hours of battery life, which is probably a bit optimistic. I wouldn’t say it’s terrible, but it’s not great. This is somewhat mitigated by the fact that you have to be physically plugged into your Xbox anyway, and you can play while charging — but PC users may want to keep a cable handy.
Also, while you can use the company’s Control Center II app to customize the controller on Windows, Xbox, iOS and Android, the app itself is not very good. The UI is basic and there are some annoying bugs including the inability to rename profiles on the Xbox version. It’s also hard to tell if anything saves after you make changes. There’s no indicator or save button anywhere, and while it does save things in real-time, it would be nice if it let you know it’s happening.
Lastly, it’s disappointing that you can’t connect wirelessly to the Xbox. Wired is fine, and it avoids battery issues, but wireless is obviously more convenient.
Should you buy the Stealth Pivot?
The Stealth Pivot is a really solid controller even without the dual personalities. Personally, I’m not really into fighting games so I don’t need the second set of controls. And super hard-core, e-sport-level gamers would probably want something like a Fight Stick or a more dedicated fighting game controller.
However, if you’re a more casual gamer who enjoys fighting/button heavy games alongside games that use joysticks — and wants to level up your fighting style — the Stealth Pivot might be worth a look, especially since it’s only $130. That is more expensive than a standard controller, but for everything you get with it, that’s a hard price to beat.
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