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Samsung and Google Combine Forces in New Mixed Reality Partnership

Here’s what we think this new tech will bring.

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.

Samsung made a lot of impressive announcements during its Galaxy S23 launch event last week. But an out-of-the-blue partnership with Qualcomm and Google on an upcoming mixed-reality platform certainly caught fans off guard. The new «XR» technology is an umbrella term for the intersection of AR, VR and mixed reality, or MR.

In a year that’ll see a new PlayStation VR headset, a new HTC Vive VR headset, a new Meta VR headset and likely a first-ever Apple VR headset, how will this Samsung product (or products) end up changing the game, and when could it arrive?

Samsung’s on-stage announcement was incredibly vague, with Google’s Hiroshi Lockheimer, head of Android, and Qualcomm CEO Cristiano Amon promising new hardware and software that’ll bring new experiences. But Samsung’s and Google’s histories in VR (and AR), along with Qualcomm’s major presence in the field, can point to some answers. So, too, can the last major Google and Samsung partnership two years ago, on smartwatches.

In 2021, Google’s partnership with Samsung began a rethinking of its smartwatch lineup, which also led to a Pixel Watch last fall. It’s likely that this new Samsung-Google-Qualcomm partnership could play out in a similar way in AR and VR. In this instance, though, both Google and Samsung will be making long-overdue returns to the VR/AR spaces they’ve both stepped away from for several years.

Here’s why Samsung and Google entering the field makes sense, and is even sorely needed.

VR and AR needs to work with phones again

VR goggles used to work with phones, half a decade ago. Back in the days of the Samsung Gear VR and Google’s Daydream View, you’d drop a phone into a cheap set of goggles that would use the device as a VR screen. It was a fun novelty back then, and greatly expanded access, but also had its limits. In 2023, oddly, VR headsets barely work with phones at all.

It’s annoying because most of us live our lives on our phones. VR, meanwhile, tends to stand alone. The Meta Quest 2 has slowly developed hooks into phones via its pairing app, but doesn’t have nearly enough cross-device intelligence.

Qualcomm has been trying to solve this idea already on its own. Via an early wave of AR glasses and certain Android phones, the company has been developing tools to bridge apps and experiences, and also have glasses directly connected to phones.

That’s a lot easier to do with official Android support. Google would enable that, and this Samsung-Qualcomm-Google partnership seems like a key to exploring how that would work with new VR headsets, or AR glasses, or both.

Right now, VR is the future. Then, AR

No one’s perfected AR glasses yet, although the hardware pieces are slowly coming together. In the meantime, standalone VR headsets using built-in cameras to show «passthrough» video of the real world, with virtual reality experiences overlaid, is the fastest solution to AR. It’s also called «mixed reality,» and it’s what the Meta Quest Pro does in some apps. Apple’s upcoming mixed reality headset should work the same way. HTC’s Vive XR Elite coming this February? Same thing.

I’d expect Samsung and Google to start with developing a similar lightweight VR headset with mixed reality features first, using similar Qualcomm chips as other hardware (or a next-gen chipset). After that, AR glasses.

Qualcomm has already promised a new generation of low-power wireless AR glasses that will work with next-gen phones over the next three years, using a new AR2 Gen 1 chipset announced last fall. Samsung’s Google partnership might also involve exploring how to build phones and glasses that could work together in the years to come.

Google’s already dipping its toes into assistive AR glasses research, and has a decade of experience in AR and VR before that. Samsung has all of its experience with the Gear VR and working with Oculus. Between the two, along with Qualcomm, it seems like there’s plenty of team wisdom.

A new OS (think smartwatches)

Evolving Android into a new software experience for VR and AR is the biggest challenge and opportunity, and it would make a ton of sense for Samsung to lean on Google here. VR headsets of the last five years have tried to go it alone with dedicated app stores, much like the Meta Quest. But the whole spirit of the idea of «the metaverse» is cross-device compatibility. And, in theory, easy app support.

Samsung shifted strategy on its watches by adopting Google’s WearOS as part of a partnership announced two years ago, aiming to bring Samsung’s watches closer to Google’s Android OS. But Samsung also helped Google think about higher-end health and hardware features to advance its aging smartwatch lineup. Which brings us to…

A road to Pixel hardware?

At some point, you’d imagine, Google will try to make its own AR/VR hardware again. The team behind Google’s Daydream, led by Clay Bavor, has shifted focus into Google Labs, working on more experimental projects like Project Starline (and those research-based assistive AR glasses).

It seems highly likely that the road to Google’s future XR hardware will run through Samsung in much the same way as smartwatches ahead of the Pixel Watch. The Galaxy Watch 4 became the first experiment in Wear OS 3, and then Google entered the waters over a year later with a Fitbit-infused Pixel Watch.

AR and VR headsets are significantly more complicated. Maybe Google waits a bit longer on a Pixel device. Maybe, as both Google’s Lockheimer and Qualcomm’s Amon seemed to suggest, there will be a variety of forms and possibilities, including some that aren’t headsets at all. Remember: Google’s idea of «ambient computing» involves immersive tech from every angle, including stuff that isn’t worn.

What year will this emerge?

That’s the hard question here. It seems likely that Google will dive into this partnership more at its I/O developer conference that usually happens in May, which would be right before Apple would likely go over its VR headset at WWDC. We haven’t seen any hint of any actual hardware yet. It’s not impossible that a standalone VR headset in the spirit of the Meta Quest could materialize sometime sooner than later, but it would be a huge surprise if anything arrived in 2023.

When Samsung and Google announced the Wear OS 3 partnership in 2021, it came with a teaser photo of the watch itself and a promise of hardware by year’s end. No such statements were made or shown this time and 2024 would seem like the earliest likely launch date.

And at any rate, 2023 is looking like a turbulent year for the greater XR world. While plenty of VR hardware is coming, it’s unclear who can actually afford it. For Samsung and Google, the best bet might be to wait out this crowded year and figure out how to make improved, possibly more affordable hardware in 2024.

Technologies

Google’s Pixel Buds Pro 2 Just Hit a New Low of $134 in Amazon’s Black Friday Sale

We’ve never seen these earbuds fall this low, but we don’t expect this deal to last for long.

If you’re in the market for a new pair of earbuds this Black Friday, now’s your chance to get them. We’ve found a great discount on the Google Pixel Buds Pro 2 thanks to the Cyber Week festivities. They’re among the best wireless earbuds as our top pick for Android users and, at just $134, they’re a bargain to boot.

That’s a new low for these earbuds, but do be aware that it only applies to the moonstone color currently. That could change at any moment, though, so make sure to check the price of the other colors if moonstone isn’t your thing. Either way, we don’t expect this price to last for long, so order sooner rather than later. 

The earbuds provide noticeably improved sound quality and noise cancellation compared to their predecessor. They’re built with Google’s powerful Tensor A1 chip and designed to offer rich, immersive sound. It’s the first time a Google Tensor chip has been featured in any earbuds and the result is robust active noise cancellation and advanced sound.

The Google Pixel Buds Pro 2 earbuds deliver deep bass with their built-in 11 mm drivers and a new high-frequency chamber for smoother treble. CNET’s audio expert David Carnoy noted that compared to the original Pixel Buds Pro, «there’s more depth and richness to the sound with better overall definition and extension.» Read his full review of the Pixel Buds Pro 2 to get the full lowdown.

These buds also got a design upgrade, with Google making them 27% smaller and 24% lighter to securely fit even more ear types. If you want to wear them during workouts, there’s a twist-to-adjust stabilizer to help lock your earbuds in place while you’re moving around and sweating.

There’s also a conversation detection feature that pauses your music and switches your earbuds to the transparency mode if you start talking. And with an impressive 30-hour battery life, you can listen to all your favorite songs, audiobooks and podcasts for hours on end without having to recharge.

Why this deal matters

At $134, these earbuds are a great buy thanks to advanced active noise cancellation, impressive sound quality and a lengthy battery life. The current deal makes the Pixel Buds Pro 2 earbuds cheaper than ever. But the deal won’t be around for long, so act fast if you want to take advantage of this awesome discount.

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Technologies

Apple Desperately Needs to Launch a Foldable iPhone Flip Next Year

Commentary: Apple is the only major phone company without a folding phone. That needs to change in 2026.

Apple’s iPhone 17 came and went and while we certainly love the iPhone 17 Pro and its vibrant cosmic orange color, I can’t help but be disappointed that the long-rumored foldable iPhone Flip wasn’t part of the company’s September launch event. Most Android phone-makers, including Samsung, Google, Motorola, OnePlus, Xiaomi and Honor are multiple generations into their own folding phone lineups, and it’s beginning to feel like Apple is late to the party. That might be a problem. 

Apple dominates in the premium phone category, but foldables — which fit into the premium space in terms of price — are already nipping at its heels, with Motorola telling CNET that 20% of customers buying its Razr foldable jumped ship from Apple. Meanwhile, Samsung is in the seventh generation of its Flip and Fold series. As Lisa Eadicicco discovered during a visit to Seoul, «foldables are everywhere» in Samsung’s home country of South Korea.

With nearly every major Android phone-maker entering the foldable market, Apple risks losing potential customers. It also runs the risk of letting a rival like Samsung become the go-to name for foldables, which could make it harder for Apple to make an impact if it eventually launches its own device. Furthermore, early adopters drawn to foldable tech may be too entrenched in the Android ecosystem by the time Apple’s phone arrives to want to switch to iOS.

Apple is unlikely to be worried. It’s estimated that around 20 million foldables from all manufacturers were sold worldwide in 2023, while Apple reportedly sold 26.5 million iPhone 14 Pro Max handsets in the first half of that year alone. In 2024, foldable sales were flat — and 2025 isn’t fairing much better, according to analysts at CounterPoint Research, although Samsung did report record numbers of preorders for its latest foldable. Clearly, Apple feels it has yet to miss the boat.

Apple has always found success in biding its time, observing the industry and launching its own take on a product when it’s ready. Apple didn’t invent phones, tablets, smartwatches or computers, but it found ways to take existing products and make them more useful, more valuable in day-to-day life and — dare I say — more exciting. It’s why the iPhone, iPad, Apple Watch and Mac lines dominate the market today. 

For me, I need to see Apple’s take on the foldable phone. I’ve written before about how disappointed I am in foldables. I’ve been a mobile reporter for over 14 years and phones have become increasingly dull as they’ve converged to become slight variations on the same rectangular slab. 

Read more: Best Flip Phone for 2025

Foldables promised something new, something innovative, something that briefly sparked some excitement in me, but several years in, that excitement has dwindled to the point of being extinguished. They are fine products and while I like the novelty of a screen that bends, they’re not a revolution in how we interact with our phones. Not in the way that the arrival of the touchscreen was when we were still pushing buttons to type out texts. 

I did hope that Google’s Pixel Fold would be the phone to catapult the foldable forward, and while the recent Pixel 10 Pro Fold — the second generation of Google’s foldable — does offer some great updates, it still doesn’t offer any kind of revolution. Instead, it feels more like a «me too» move from Google. Ditto for the OnePlus Open. So I’m left instead to look toward Apple, a company with a track record for product revolutions, to create a new take on the genre that genuinely drives forward how we use our phones. 

That innovation won’t just come from the product design. Apple works closely with its third-party software developers, and it’s that input that would help a folding iPhone become genuinely useful. My biggest complaint around foldables right now is that while the hardware is decent, the devices are essentially just running standard versions of Android with a handful of UI tweaks thrown in. They’re regular phones that just happen to bend. 

Few Android developers are embracing the folding format, and it’s not difficult to see why; the users aren’t there in sufficient numbers yet to justify the time and expense to adapt their software across a variety of screen sizes. The multiple folding formats already available mean Android foldables face the same fragmentation issue that has plagued the platform since the beginning. Android-based foldables are simply a more difficult platform for developers to build for than regular phones. Apple would be able to change that, as it proved with the iPhone and iPad. 

Given Apple’s close relationships with top-tier developers — not to mention its own vast developer team — I expect an eventual Apple foldable to offer innovations that make it more than just an iPhone that folds in half. 

And I truly hope it does. I want to look forward to tech launches again. I want to feel excited to get a new gadget in my hands and feel that «wow» moment as I do something transformative for the first time.

In short, I don’t want to be bored by technology anymore. Apple, it’s over to you. 

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Nov. 27, #430

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Nov. 27, No. 430.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Fittingly, today’s Thanksgiving Day Connections: Sports Edition is mostly about football (although the yellow category covers all sports, really). If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Grab some points.

Green group hint: Pass the turkey.

Blue group hint: Face your big rival.

Purple group hint: Playing with letters in team names.

Answers for today’s Connections: Sports Edition groups

Yellow group: Places where one scores.

Green group: Associated with the NFL on Thanksgiving.

Blue group: College football rivalry «cups.»

Purple group: NFL teams, with the first letter changed.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is places where one scores. The four answers are end zone, goal, hoop and plate.

The green words in today’s Connections

The theme is associated with the NFL on Thanksgiving. The four answers are Cowboys, Lions, Madden and Turducken.

The blue words in today’s Connections

The theme is college football rivalry «cups.» The four answers are Apple, Commonwealth, Governor’s and Territorial.

The purple words in today’s Connections

The theme is NFL teams, with the first letter changed. The four answers are fills (Bills), Mets (Jets), pears (Bears) and yams (Rams).

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