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Samsung’s Galaxy S23 Faces Its Biggest Challenge, and It Isn’t Apple

Premium phones keep appealing to consumers, but with carrier deals declining, that could change.

Consumers have flocked to Samsung’s top phones for their cutting-edge features, and the new Galaxy S23 phones continue that tradition, especially with a 200 megapixel main camera on its top-tier Galaxy S23 Ultra. But they’ve also been popular thanks to generous discounts from Samsung itself and US carriers eager to lure in new customers.

Those deals, however, are about to dry up.

Over the last few years, the wireless carriers have been essentially subsidizing the price tag of premium smartphones to get customers to sign up for lengthy three-year contracts. That’s helped people afford the most expensive phones as sales of cheaper handsets continue to decline.

But Verizon and AT&T both said they’ll be reducing their promotional discounts for phones going forward, representing a shake-up in the phone-carrier dynamic. That could have a big impact on whether US consumers still see top-of-the-line handsets across all brands as a good purchase, with Samsung particularly feeling the pain.

«It’s even more concerning for Samsung, as they are leaning on premium devices growth to navigate through the tough road ahead,» said IDC research director Nabila Popal, pointing to Samsung’s president and head of mobile experience T.M. Roh telling Reuters of the company’s focus on selling high-end phones in developed and up-and-coming markets.

That isn’t to say consumers are getting a bad deal with the new Galaxy S23 phones, which start at $800 for the base model and go up to $1,200 for the S23 Ultra. Samsung was smart to keep its prices level with last year’s models, Popal said, so consumers are paying the same for a better chipset and cameras.

But there’s little doubt that the priciest phones had continued to be appealing to consumers because of carrier-supported trade-in offers and promotions. «If they decrease, it would definitely have a negative impact on the industry,» Popal said.

Samsung isn’t the only company navigating a troubled phone market, though its rival Apple is dealing with entirely different challenges. iPhone sales dropped 8% during the holiday season, partially due to COVID-19 shutdowns and protests in parts of China where Apple’s phones are built, leading to supply shortages of the company’s top-tier iPhone 14 Pro series. People couldn’t get enough iPhones.

For Samsung, the challenge will be continuing to convince people that its phones are worth the high cost without as many carrier discounts softening the blow to consumer wallets. At Samsung Unpacked and the launch of the new S23 series, Roh was optimistic that the challenging economy could be the time for expensive phones to shine.

«When times get hard, then people would be more cautious in the choices that they make,» Roh told CNET Senior Editor Lisa Eadicicco through a translator. «In other words, they would be looking for greater value to be gained.»

Samsung’s newest top-tier phones may be a trial balloon for other phonemakers with launches planned for later in the year, as the macroeconomic conditions and lower subsidies add more uncertainty to the flagship phone market. Regardless, the S23 phones will help keep Samsung competitive until its next set of devices arrive, which are expected to be new versions of its Z-line of foldables, which have traditionally come out in August.

«An expected portfolio expansion of 5G and foldable smartphones throughout 2023 will help Samsung consolidate revenue growth and sustain leadership in a contracting market,» said David McQueen, research director at global technology intelligence firm ABI Research.

Whether those 5G or foldable features are considered good value in an age of shrinking deals remains a big question.

Technologies

A New Mini Game Boy Collectible That Just Plays Pokemon Music? What a Tease

A surprise collectible on Pokemon Day looks just like a tiny Game Boy and plays music on swappable cartridges. Give us the real Game Boy again, come on.

Nintendo sure does love teasing us with Game Boy things. First, a collectible Lego Game Boy model last year that almost looked like a real Game Boy (but wasn’t). Now, for the 30th anniversary of Pokemon, Nintendo and the Pokemon Group are selling a collectible music player that looks like a tiny Game Boy and plays authentic original Pokemon Red/Blue songs on swappable cartridges, one per song. The Game Boy Jukebox is being sold on the Pokemon Center site later today, for a price that hasn’t yet been listed.

This level of absurdity is standard issue for Nintendo: Just in the last 18 months we’ve had Alarmo, a talking Super Mario flower and a Virtual Boy recreation. This new collectible is so tempting precisely because it looks like a little, even more pocketable Game Boy. Except it isn’t a Game Boy at all. It’s just a music player. Even the dot-matrix «screen» is fake — it’s just an overlay that the cartridges display when they’re slotted in.

The music this thing plays is Game Boy-accurate, down to the little boot-up ping. It just makes my skin itch for a new Game Boy (that isn’t one already made by several other companies).

But come on. Make a real Game Boy collectible, with actual preloaded games on it. You know you want to, Nintendo. It’s only a matter of time. 

In the meantime, if you’re desperate for all 45 Pokemon Red and Blue songs on a little Game Boy music player, now’s your chance.

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Technologies

Pokemon Winds and Waves: First Mainline Games for the Switch 2 Are Coming in 2027

Following the recent release of Pokemon Legends: Z-A, The Pokemon Company announced its first mainline games exclusively for the latest Nintendo console.

Pokemon Winds and Waves, the first mainline games in the series to come to the Nintendo Switch 2, were launched on Friday, the franchise’s 30th anniversary, on a special Pokemon Presents livestream. They will be released in 2027 exclusively on the Switch 2.

Following the precedent set by Pokemon Scarlet and Violet, the new games seem to be set in a fully explorable open world. The new playable region is scattered across multiple islands, with wide swaths of ocean between them.

The distinct split between water and land harkens back to cherished gameplay mechanics from generation-3 Pokemon games Ruby and Sapphire, which were released in 2002.

As tradition dictates, we got our first look at the three new starter Pokemon, which are powerful pals that serve as the player’s first partner in an unfamiliar new place.

The grass-type starter, Browt, is a chickadee with a head that’s bulbous enough to invoke the Brain. The water-type, Gecqua, is a quadrupedal gecko with a cool attitude. And the fire-type starter, Pombon, is a super cute orange kitty with a mane that eclipses its body. (I suspect Pombon will quickly become a fan favorite.)

Fan-favorite Pokemon from previous games were also shown off. So far, we can confirm that Pikachu, Tympole, Wailord, Tropius, Carnivine and Frillish are in the cast of monsters to be caught in the next mainline Pokemon games, among other older creatures. Many of the returning Pokemon seem to fit into the island theme, residing in volcanic caves, marshy swamps and underwater coves.

It’s been four years since the last mainline Pokemon games — Pokemon Scarlet and Violet — were released for the Nintendo Switch.

While those games were lauded by some fans for their open world and more freeform approach to telling a Pokemon story, they were held back by poor performance and game-breaking bugs on Nintendo’s first hybrid console. Nintendo will hope that Pokemon Winds and Waves — games built for, and exclusive to, the more powerful Switch 2 hardware — will fare better when it comes to in-game performance. 

Pokemon Winds and Waves may be the first traditional Pokemon games for the Switch 2, but they aren’t the first ventures into the world of pocket monsters in recent years.

The recently released Pokemon Legends: Z-A introduced a whole new battling system, moving away from the turn-based mechanics the franchise has been known for since 1996. Pokemon Pokopia, an Animal Crossing-style game that will be released next month, is also primed to bring pocket monsters to cozy gaming spaces.

Both games will tide fans over until they can dive into the watery world of Pokemon Winds and Waves next year.

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Technologies

Dance Like No One’s Watching With the Beats Studio Pro, Now $150 Off in a Best Buy Exclusive Color

This color is only available at Best Buy and you can grab it for just $200 if you’re quick.

Best Buy is offering the Beats Studio Pro in gold and black for $200, knocking $150 off the usual $350 price tag. That’s a significant discount on this stunning pair, so if you’ve had them on your wishlist, now is the time to make the move.

The Beats Studio Pro headphones earned a CNET review score of 8 out of 10, and offer two distinct listening modes: Active Noise Cancellation and Transparency mode. In his detailed review, our audio expert David Carnoy appreciated the effectiveness of their noise canceling. According to him, the ANC mode comes close to what you’d get from top-tier models from Sony and Bose, while the Transparency mode lets outside sound in naturally.

These play nicely with Apple and Android devices, and one-touch pairing makes it easy to connect within minutes. Battery life lasts up to 40 hours on a single charge and a quick 10-minute top-up gets you an extra four hours of listening time to keep the music going.

Voice calls get a boost, too. The pair comes with voice-filtering mics that cut out background noise, so you won’t just hear clearly; you’ll be heard just as well.

Why this deal matters

The Beats Studio Pro are excellent headphones that deliver immersive sound and a comfortable fit. This deal knocks $150 off the regular $350 price, so you can grab them for just $200 today. In our experience, deals this good don’t last long, so it’s best to act fast if you want to snag a pair.

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