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Samsung’s Galaxy S23 Faces Its Biggest Challenge, and It Isn’t Apple

Premium phones keep appealing to consumers, but with carrier deals declining, that could change.

Consumers have flocked to Samsung’s top phones for their cutting-edge features, and the new Galaxy S23 phones continue that tradition, especially with a 200 megapixel main camera on its top-tier Galaxy S23 Ultra. But they’ve also been popular thanks to generous discounts from Samsung itself and US carriers eager to lure in new customers.

Those deals, however, are about to dry up.

Over the last few years, the wireless carriers have been essentially subsidizing the price tag of premium smartphones to get customers to sign up for lengthy three-year contracts. That’s helped people afford the most expensive phones as sales of cheaper handsets continue to decline.

But Verizon and AT&T both said they’ll be reducing their promotional discounts for phones going forward, representing a shake-up in the phone-carrier dynamic. That could have a big impact on whether US consumers still see top-of-the-line handsets across all brands as a good purchase, with Samsung particularly feeling the pain.

«It’s even more concerning for Samsung, as they are leaning on premium devices growth to navigate through the tough road ahead,» said IDC research director Nabila Popal, pointing to Samsung’s president and head of mobile experience T.M. Roh telling Reuters of the company’s focus on selling high-end phones in developed and up-and-coming markets.

That isn’t to say consumers are getting a bad deal with the new Galaxy S23 phones, which start at $800 for the base model and go up to $1,200 for the S23 Ultra. Samsung was smart to keep its prices level with last year’s models, Popal said, so consumers are paying the same for a better chipset and cameras.

But there’s little doubt that the priciest phones had continued to be appealing to consumers because of carrier-supported trade-in offers and promotions. «If they decrease, it would definitely have a negative impact on the industry,» Popal said.

Samsung isn’t the only company navigating a troubled phone market, though its rival Apple is dealing with entirely different challenges. iPhone sales dropped 8% during the holiday season, partially due to COVID-19 shutdowns and protests in parts of China where Apple’s phones are built, leading to supply shortages of the company’s top-tier iPhone 14 Pro series. People couldn’t get enough iPhones.

For Samsung, the challenge will be continuing to convince people that its phones are worth the high cost without as many carrier discounts softening the blow to consumer wallets. At Samsung Unpacked and the launch of the new S23 series, Roh was optimistic that the challenging economy could be the time for expensive phones to shine.

«When times get hard, then people would be more cautious in the choices that they make,» Roh told CNET Senior Editor Lisa Eadicicco through a translator. «In other words, they would be looking for greater value to be gained.»

Samsung’s newest top-tier phones may be a trial balloon for other phonemakers with launches planned for later in the year, as the macroeconomic conditions and lower subsidies add more uncertainty to the flagship phone market. Regardless, the S23 phones will help keep Samsung competitive until its next set of devices arrive, which are expected to be new versions of its Z-line of foldables, which have traditionally come out in August.

«An expected portfolio expansion of 5G and foldable smartphones throughout 2023 will help Samsung consolidate revenue growth and sustain leadership in a contracting market,» said David McQueen, research director at global technology intelligence firm ABI Research.

Whether those 5G or foldable features are considered good value in an age of shrinking deals remains a big question.

Technologies

We Played Nintendo Switch 2: Mario, Donkey Kong, Mouse, Camera and a Lot More

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Nintendo Switch 2: Every Reveal About the Console, New Games, Price, Release Date

The $450 console launches June 5, with Mario Kart World the highlight of its launch day game lineup.

The Nintendo Switch 2 console’s biggest reveal yet arrived Wednesday as part of the company’s latest Nintendo Direct event. This teed up a day of Switch 2 reveals that include its June 5 release date, a $450 price, its specs and its initial game lineup that extends from launch into 2026

The console will be further buoyed by having Mario Kart World as a launch title, which will go on sale in either a $500 bundle with the Switch 2 or on its own for $80 — making the open-world racing game one of Nintendo’s most expensive yet. Other games announced, such as Donkey Kong Bananza, are being priced around $70, which matches the cost of 2023’s The Legend of Zelda: Tears of the Kingdom. That Zelda game and Breath of the Wild are among the original Switch titles that will get enhanced Nintendo Switch 2 Edition upgrades, a premium upgrade allowing players to get new features, modes and graphical enhancements that take advantage of the newer system’s capabilities. 

Here are the top highlights from Nintendo’s console event, all of the games we’ve heard about so far (including new titles, Nintendo Switch 2 Editions and GameCube games coming to Nintendo Switch Online) and all of our coverage so far. You can also check out our Nintendo Switch 2 live blog for even more updates about the Switch 2 as we learn them. 

Nintendo Switch 2 console

The Nintendo Switch 2’s specs saw a noticeable technical bump over the Switch. The Nintendo Switch 2 has a 7.9-inch, 1080p resolution LCD that supports a 120Hz refresh rate — matching what we now see on most Android phones. When the Switch 2 is docked, compatible games can run in 4K resolution. The new dock also includes a cooling fan. 

The Switch 2 comes with 256GB of internal storage, and the new Switch 2 Game Cards will load games faster. For digital libraries, however, the Switch 2 will only work with microSD Express cards, which are different from the microSD cards that are compatible with the prior Nintendo Switch. Nintendo will have a Software Transfer feature available to help move games and data from the original Switch to the Switch 2.

The new Joy-Con for the controllers will support mouse controls, and a new C button will be part of a new GameChat communication feature that allows both voice and video chat. There’s also a Nintendo Switch 2 Camera, allowing players to see each other.

The Switch 2 also adds a second USB-C port to the top of the system, which Nintendo says can help connect its new camera accessory or charge the console when playing in tabletop mode. Nintendo also revealed a new Switch 2 Pro Controller with the C button and customizable GL and GR buttons on the back.

Following the presentation, Nintendo unveiled the system’s price of $450 in the US. It will also sell the Switch 2 bundled with a digital version of Mario Kart World for $500.

Mario Kart World

Mario Kart World removes its traditional boundaries and lets drivers roam freely across an entire world of race courses. The game will get its own Nintendo Direct later this month, where we’ll see additional details, but we already know it’ll include traditional races and a Free Roam mode, much like in the Forza Horizon series. 

Getting the game bundled for an extra $50 on the cost of the Switch 2 might be the move if you are interested in the game, because Nintendo announced on its website that standalone copies of Mario Kart World will cost $80

Joy-Con 2 C button and GameChat

Nintendo’s rolling out its new C button across several new Switch 2 controllers. The button will be used for the new GameChat communication features without a headset. The button will be used alongside a microphone on the console itself, which Nintendo says can be used whether it’s docked to a TV or in handheld mode. 

In its teaser video, Nintendo promises the microphone will be able to cancel out loud background noises. GameChat will also work with a Nintendo Switch 2 Camera, allowing video chat and various camera-based game modes in supported titles. GameChat will be free at launch through March 31, 2026.

Nintendo Switch 2 Edition games upgrade titles

The Nintendo Switch 2 will play three types of games: original Switch games, Switch 2 games and Switch 2 Edition games that will receive substantial enhancements. For many of these Switch 2 Edition games, you’ll need to buy an upgrade pack if you own the original for Switch. Many of them will get more than just enhanced graphics in the upgrade; for example, Super Mario Party Jamboree will get new games that support the new Joy-Cons’ mouse controls, audio recognition and video camera gameplay options through the Switch 2 Camera. 

Other Nintendo Switch games that are getting Switch 2 Edition options include The Legend of Zelda Breath of the Wild, The Legend of Zelda Tears of the Kingdom, Kirby and the Forgotten Land, Metroid Prime 4 Beyond and Pokemon Legends: Z-A. Enhancements vary: The Zelda games will start working with a companion phone app for maps and sending schematics to friends, while Kirby will get a new story that’s exclusive to the Switch 2 Edition. On the third-party side, Civilization 7 will get mouse controls.

Nintendo did not announce what upgrade packs will cost. However, some Switch games will get free updates that will improve performance or enhance features when playing them on the Switch 2. The Switch games getting these updates include:

Hyrule Warriors: Age of Imprisonment

Hyrule Warriors: Age of Imprisonment is a new game set in the world of Zelda that tells the story that leads into The Legend of Zelda: Tears of the Kingdom. This appears to be similar to how Hyrule Warriors: Age of Calamity told the story of a war that led to the events of Breath of the Wild. The teaser shows Zelda discovering that she’s arrived in the past of Hyrule, and the game will expand on how she gets involved in the corresponding Imprisonment War.

Nintendo Switch 2 games

Several other first- and third-party games were spotlighted during the Switch 2 Direct. These include Donkey Bananza, one of the first 3D platforming games featuring DK since 1999’s Donkey Kong 64. Kirby will also return to the racing genre in Kirby Air Riders, which comes more than 20 years after the GameCube racer Kirby’s Air Ride. DragXDrive will use mouse controls to control a futuristic wheelchair basketball game in which players will simulate push and pull motions to control their character.

An onslaught of Switch 2 third-party games were quickly shuffled through during the Direct, which I list below. An unnamed James Bond game is in development at Hitman studio IO Interactive, as is a darker title from Elden Ring creator FromSoftware called The Duskbloods, which will be exclusive to the Switch 2. 

The full list of announced Nintendo Switch 2 games includes:

  • Borderlands 4
  • Bravely Default Flying Fairy HD Remaster
  • Cyberpunk 2077: Ultimate Edition
  • Daemon X Machina: Titanic Scion
  • Deltarune
  • Donkey Kong Bananza
  • Drag x Drive
  • EA Sports FC
  • EA Sports Madden NFL
  • Elden Ring Tarnished Edition
  • Enter the Gungeon 2
  • Fast Fusion
  • Final Fantasy 7 Remake Intergrade
  • Fortnite
  • Hades 2
  • Hitman World of Assassination — Signature Edition
  • Hogwarts Legacy
  • Hollow Knight: Silksong
  • Hyrule Warriors: Age of Imprisonment
  • Kirby Air Riders
  • Kirby and the Forgotten Land — Nintendo Switch 2 Edition and Star-Crossed World
  • Kunitsu-Gai: Path of the Goddess
  • Mario Kart World
  • Metroid Prime 4: Beyond — Nintendo Switch 2 Edition
  • NBA 2K
  • Nintendo Switch 2 Welcome Tour
  • Nobunaga’s Ambition: Awakening Complete Edition
  • Pokemon Legends: Z-A — Nintendo Switch 2 Edition
  • Project 007
  • Puyo Puyo Tetris 2S
  • Rune Factory: Guardians of Azuma — Nintendo Switch 2 Edition
  • Sid Meier’s Civilization 7 — Nintendo Switch 2 Edition
  • Split Fiction
  • Star Wars Outlaws
  • Starseeker: Astroneer Expeditions
  • Street Fighter 6
  • Super Mario Party Jamboree — Nintendo Switch 2 Edition and Jamboree TV
  • Survival Kids
  • The Duskbloods
  • The Legend of Zelda: Breath of the Wild — Nintendo Switch 2 Edition
  • The Legend of Zelda: Tears of the Kingdom — Nintendo Switch 2 Edition
  • Tony Hawk’s Pro Skater 3 and 4
  • WWE 2K
  • Yakuza 0 Definitive Edition

Among these titles, you can see the full list of June 5 Switch 2 launch day games here.

Nintendo GameCube library coming to Switch 2

The Nintendo Switch Online game library will add GameCube games to the Switch 2. On launch day, these games will initially include The Legend of Zelda: The Wind Waker, SoulCalibur 2 and F-Zero GX, with each game getting enhanced graphics. Online multiplayer will also be added to certain titles. Super Mario Sunshine, Super Mario Strikers and Luigi’s Mansion are among the games set to arrive later. At launch, Nintendo will also sell a GameCube controller, which will be wireless and include a C button for GameChat.

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