Technologies
The 2024 iPhone SE 4 May Already Be Canceled
As its Pro line rises in popularity, Apple may forget about its budget option.

If you could get the same performance as an iPhone 14 for roughly half the price, wouldn’t you think it was worth getting? According to analyst Ming-Chi Kuo, Apple may scrap the next version of its wallet-friendly iPhone SE, which was expected to arrive next year.
«The supply chain has received instructions from Apple indicating that the production and shipment plans for the 2024 iPhone SE 4 have been canceled rather than delayed,» Kuo wrote in a Medium post on Jan. 6.
If Kuo’s predictions are correct, only Apple knows the reasoning behind the cancellation. But research and media reports suggest there may be a very simple answer. More expensive iPhone models tend to be more popular, possibly leaving little incentive for Apple to continue pursuing cheaper phones like the iPhone SE.
Apple didn’t respond to CNET’s request for comment.
The third-gen iPhone SE, which debuted in March, starts at $429 and is essentially an iPhone 8 stuffed with the guts of an iPhone 13. CNET’s Patrick Holland called it a «mind-blowing value» in his iPhone SE (2022) review, but he also highlighted missing elements that make it feel dated, like its lack of a full-screen design or night mode for the camera.
Previous generations of the iPhone SE took a similar approach; the 2020 version essentially had the same design but had the iPhone 11’s chip. The 2016 model had the body of an iPhone 5S with the processor of an iPhone 6S. A rumored fourth-gen iPhone SE was expected to adopt a new design similar to the iPhone XR, according to YouTube personality and gadget leaker Jon Prosser.
To understand why Apple may have canceled its next iPhone SE, consider the changes Apple recently made in its iPhone 14 lineup. In a departure from the prior two years, Apple did not release a cheaper «Mini» version of its new flagship iPhone in 2022. Instead, it released a larger version of the regular iPhone 14 called the iPhone 14 Plus, which is $100 more expensive than the regular $799 iPhone 14, raising the barrier to entry for shoppers.
This change followed reports from Nikkei Asian Review and Kuo (via MacRumors) that Apple would scrap the iPhone Mini in 2022, with the former adding that the Mini model didn’t resonate with consumers. Taken together, the elimination of the Mini and reports that next year’s rumored iPhone SE may have been axed could indicate that Apple is pivoting away from releasing smaller, cheaper iPhones.
But Gene Munster, managing partner for tech investment firm Loup and a longtime Apple analyst, doesn’t see it that way. He believes the iPhone SE still plays an important role in Apple’s lineup because of its low price.
«It’s still, I think, the best bang for your buck when it comes to an iPhone,» he said.
Evidence suggests that more expensive iPhones tend to be top sellers, which might help explain the shift. The average selling price of an iPhone rose 7% year over year in the third quarter of 2022, according to Counterpoint Research. The market research firm also reported in June that Apple dominated the global market for premium phones with a 62% share in the first quarter of 2022. It’s important to note that Counterpoint defines premium phones as devices that cost $400 and higher, meaning the third-gen iPhone SE would fall into that category since it starts at $429. The report, however, did say that Apple’s growth in the premium category largely came from the iPhone 13 lineup.
The pricier iPhone 14 Pro and Pro Max also appear to be the stars of Apple’s new smartphone lineup so far. The Information reported that Apple cut production of the iPhone 14 Plus within two weeks of its launch, while research firm Trendforce says Apple boosted production of the iPhone 14 Pro and Pro Max. Kuo also said on Twitter in September that the iPhone 14 Pro Max was responsible for about 60% of Apple’s order increase for the Pro lineup, hinting that Apple’s most expensive new iPhone is also its most popular. A November 2022 report from Wave7 Research also said 38 out of 39 surveyed carrier service representatives said they didn’t have in-store inventory of the iPhone 14 Pro or Pro Max.
The iPhone SE, meanwhile, has only accounted for roughly 5% to 8% of quarterly US iPhone sales over the past two years, said Josh Lowitz of Consumer Intelligence Research Partners. When looking at total volumes for the newest iPhone models in a given year, the Pro versions typically account for 35% to 40% of sales, while the iPhone SE makes up about 20%, according to Munster.
Carrier discounts have also made it easier to snag high-end phones at cheaper prices, especially when trading in an old device, as my colleague Eli Blumenthal pointed out following the iPhone 13’s launch. Many US shoppers also pay for their phones in monthly installment plans through carriers, which can make higher prices easier to swallow. Both of those factors can make the case for buying a less expensive iPhone with fewer features all the more challenging.
«Because you’re paying over such a long period of time … the $100 price difference, or even a $200 price difference, isn’t that much per month,» said Lowitz.
At the same time, Samsung has seen success in the market for lower-priced phones. Its Galaxy A phones, which typically cost hundreds of dollars less than its flagship Galaxy S phones, accounted for 58% of Samsung’s smartphone unit sales in 2021, according to Counterpoint Research data previously provided to CNET. Samsung’s Galaxy A phones have modern features not found on the iPhone SE, such as a camera with multiple lenses and larger screens, although they often run on less powerful processors than Samsung’s pricier phones.
The notion that Apple may have canceled the 2024 iPhone SE raises questions about the future of the SE line in general. Apple extended the SE branding to the Apple Watch in 2020 for the first time and launched a sequel to that product in September.
The fact that Apple had brought the SE line to another product had made it seem like a more permanent fixture in Apple’s lineup. But if Kuo’s insight turns out to be accurate, the iPhone SE’s days may be numbered. And once you take a closer look at how Apple’s smartphone lineup has changed and the data around phone shipments, it’s easy to understand why.
But Munster isn’t convinced that cheaper iPhones like the SE are going away for good. Having a more affordable option makes it easier for Apple to achieve its broader goal of bringing more customers into its web of products and services.
«I think that plays an important role,» he said. «I don’t think Apple’s giving up on that price point.»
Technologies
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Technologies
CNET’s Tariff Price Tracker: 11 Products on Our Radar
Worried about the tariffs coming for something you need or want to buy? Check out CNET’s price tracker for details on how things are shaping up for several popular products.

President Donald Trump’s extensive new tariffs are expected to have huge, widespread effects on prices in the US, pushing them upward for popular products. Mattel and Microsoft have already introduced higher prices or warned of them in the near future and, after a false alarm moment with Amazon, Democratic lawmakers are now looking to get retailers to display what portion of their prices are because of tariffs.
That’s a lot of bad news and uncertainy to take in. If all that noise and worry has you unsure about the costs you’ll face in the near future, we’re here to lend you a hand.
It may not be long before other products become more expensive — assuming they’re still available for purchase at all. The last Chinese imports unaffected by new tariffs arrived in US ports last week, but fewer new shipments are expected in the coming weeks, with reports of empty US ports causing grave concerns about empty shelves in the near future.
Since Trump’s April 9 announcement of steep tariffs against nearly every country, experts have expressed concerns about what they will mean for prices for average, everyday consumers. Tariffs are essentially a tax on imports, paid by the companies importing products. Those additional costs, in one way or another, will most likely be passed down to you, the person trying to buy a new phone, laptop or even your daily coffee. So we’ve decided to try and keep track.
On this page, we’ll be tracking the real impacts of tariffs on 11 specific products and how their prices evolve over the course of 2025. Mostly, they’re electronics and digital items that CNET covers in depth, like iPhones and affordable 4K TVs. We’ll also track a typical bag of coffee, a more humble product that isn’t produced in the US to any significant degree.
We’ll be updating this article regularly as prices change. It’s all in the name of helping you make sense of things so be sure to check back every so often. For more, check out CNET’s guide to whether you should wait to make big purchases or buy them now and get experts tips about how to prepare for a recession.
Methodology
In most cases, the price stats used in these graphs were pulled from Amazon using the historical price tracker tool Keepa. For the iPhones, the prices come from Apple’s official materials and are based on the 128-gigabyte base model of the latest offering for each year: the iPhone 14, iPhone 15 and iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we’ll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause.
The 11 products we’re tracking
The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like 3D printer filament or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists.
- iPhone 16, 128GB
- Duracell AA batteries, 24-pack
- Samsung DU7200 65-inch TV
- Xbox Series X
- Apple AirPods Pro 2 with USB-C case
- Overture PLA 3D printer filament
- Anker 10,000-mAh, 30-watt power bank
- Bose TV speaker
- Oral-B Pro 1000 electric toothbrush
- Lenovo IdeaPad Flex 5i Chromebook, 256GB
- Starbucks 28-ounce ground dark roast coffee
Below, we’ll get into more about each individual product.
iPhone 16
The iPhone is the most popular smartphone brand in the US so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes given its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500.
In April, Apple flew bulk shipments of iPhones into the US to get a stockpile here ahead of tariffs kicking in. In recent weeks, reports have indicated that the company is working on moving all manufacturing of US-bound iPhones out of China to India to evade the worst of Trump’s tariff agenda. However, it’s also been reported that the iPhone 19, planned for release in 2027, will need to stay in China, because of the level of complexity planned for its design, tied to the iPhone line’s 20th anniversary.
Duracell AA batteries
A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you’ll be needing to restock. The DuraCell AAs we’re tracking are some of the bestselling batteries on Amazon.
Samsung DU7200 TV
Alongside smartphones, televisions are some of the most popular tech products out there, even if for any given household, they’re an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET’s pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean brand so it might have some measure of tariff resistance.
Xbox Series X
Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft’s Xbox is the first console brand to see price hikes — the company cited «market conditions» along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories were also affected, and the company also said that «certain» games will eventually see a price hike from $70 to $80.
Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US.
AirPods Pro 2
The latest iteration of Apple’s wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales. While the AirPods Pro 2 have hovered steadily around $200 on Amazon in 2025, they have been on sale for around $170 since the start of May.
Overture PLA 3D printer filament
As 3D printers continue to grow in popularity, more owners will need to replenish the filament that the machines use to make things. This material is just as susceptible to tariffs as the printers themselves but consumers will most certainly be buying it more often than they buy a new machine.
Anker 10,000-mAh, 30-watt power bank
Anker’s accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET’s lists of the best portable chargers.
Bose TV speaker
Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose.
Oral-B Pro 1000 electric toothbrush
They might be a lot more expensive than their traditional counterparts, but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won’t let up on how much I need one. This particular Oral-B offering was CNET’s overall choice for the best electric toothbrush for 2025.
Lenovo IdeaPad Flex 5i Chromebook
Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump’s tariffs.
Starbucks Ground Coffee (28 oz. bag)
Coffee is included in this tracker because of its ubiquity —I’m certainly drinking too much of it these days —and because it’s uniquely susceptible to Trump’s tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth’s equator, a tropical span largely outside the US and known as the «Coffee Belt.»
Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season — little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years.
All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs.
Technologies
Tariffs or No, Apple May Raise iPhone Prices This Year
The tech company could increase prices of its next flagship product line, as it introduces a thinner design and new features.

Even as a new deal between China and the US rolls back high tariffs for the next 90 days, the Wall Street Journal reports that Apple has plans to raise iPhone prices later this year, whether tariffs rise again or not.
The price hike would cover the iPhone 17 line, expected to be released in the fall, which could include a rumored ultraslim new «Air» model and new features, such as increased RAM across the phone line. These phones would include iOS 19, which could bring significant software changes and improvements to the company’s AI system, Apple Intelligence.
The Wall Street Journal says that Apple is trying to position any pricing increase as being prompted by improvements to the products, not tariffs, although a 20% tariff that covers smartphones would still be in place — at least under the current agreement — by the time the new iPhones launch.
The current prices for base iPhone models start at $599 for the iPhone 16E, $799 for the iPhone 16 and $999 for the iPhone 16 Pro.
Apple has already made moves to stockpile current inventory because of tariffs, and has reportedly made plans to shift more of its iPhone production to India and Vietnam.
A representative for Apple did not immediately respond to a request for comment.
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