Technologies

Apple M2 Pro and Max Chips Repeat a Successful Upgrade Strategy

First the M2. Now we’ve got the M2 Pro and M2 Max. Maybe we’ll see an M2 Ultra processor powering Apple Mac Pro computers in the coming months.

With its M2 Pro and M2 Max processors, Apple is repeating a strategy that worked well for its earlier M1 designs. By grafting some extra circuitry onto an efficient chip foundation, Apple can offer a significant upgrade to its new M2-based MacBook Pro laptops without a full chip overhaul.

Apple introduced its first in-house Mac processor, the M1, for MacBook Air laptops that arrived in 2020. The M1 already took advantage of chip design work for the iPhone’s A-series chips, but Apple beefed up the M1 with more processing cores to make the M1 Pro and M1 Max in late 2021 for higher-end MacBook Pro laptops. Then, in 2022, it glued two M1 Max chips together into the top-end M1 Ultra.

Now, Apple is headed the same route with the M2, which debuted in 2022 and now is joined by the M2 Pro and M2 Max for new MacBook Pro models. If history continues to repeat itself, we could see a Mac Pro based on a hulking M2 Ultra processor in the coming months.

The chips’ speed boost over M1 equivalents that debuted 15 months ago is significant — 20% at least by Apple’s measurements. Owners of year-old M1-generation MacBook Pro laptops to upgrade. But for those using older Macs based on the older Intel chips Apple ejected from its product line, the speed boost and better battery life could be much more compelling.

«These new Macs should help entice moving off Intel to M series in 23,» Creative Strategies analyst Ben Bajarin said in a tweet Tuesday. His firm estimates 42% of Mac owners in the US are still using Intel-based models, and the fraction is probably higher worldwide.

Apple didn’t respond to requests for comment. Intel declined to comment.

How did Apple speed up the M2 Pro and M2 Max chips?

The M2 Pro and Max chips are faster thanks to new designs for the chip’s central processing unit cores for general computation and graphics processing unit cores for handling graphics tasks and some other jobs that work on GPUs. The new designs also have more CPUs, GPUs and another core type for accelerating artificial intelligence tasks, which Apple calls its Neural Engine.

The M1 Pro has eight or 10 CPU cores, depending on configuration, and the M1 Max has 10. The M2 Pro has 10 or 12, and the M2 Max has 12. The M2 generation is 20% faster, Apple said, citing unspecified but industry standard speed tests.

CPU performance is the foundation of everything a processor does, and all the M-series Pro and Max models employ four power-efficient CPU cores for better battery life. The remaining CPU cores offer higher performance cores for more important work. Intel also has adopted this approach, pioneered for smartphones.

For GPUs, used for tasks like playing games and editing photos and videos, the M1 Pro came with 14 or 16 cores and the M1 Max with 16 to 32 cores. The M2 Pro boosts that to 16 or 19 GPU cores, and the M2 Max to 30 or 38. The M2 GPU performance is 30% faster, though part of the speed boost comes from better cache memory on the chip, Apple said.

The neural engine has 16 cores on both M1 and M2 generations, but Apple boasts its AI performance is 40% faster with the new chips. AI software is just getting started, but it’s used in important jobs like some Adobe Photoshop image editing, and you can expect that AI performance to become more and more important as more developers figure it out.

Speed boosts compared to Intel-based Macs, which use years-old Intel chips, are more notable. The M2 Pro is 2.5 times faster at compiling software and 80% faster at Photoshop image editing compared with an older 16-inch MacBook with an Intel i9 processor, Apple said. As for the M2 Max, it’s twice fast at video color adjustments and six times faster at Da Vinci Resolve video editing.

Some of the speed boost on the M2 Max comes from faster memory transfer, doubling to 400 megabytes per second, which helps with data-heavy chores like video editing and 3D modeling. The M2 Max new models also accommodate up to 96GB of memory, up from 64GB on the M1 Max.

We won’t see third-party speed tests until MacBook Pro reviews with the M2 Pro and Max processors arrive. CNET editor Dan Ackerman gave the M2-based MacBook Air an editor’s choice accolade, citing its «excellent performance and battery life.»

That model came with a $200 price increase over its predecessor, though, and the M2-generation MacBook Pro laptops aren’t cheap, either. The model with a 14-inch screen and lowest-end 10-core M2 Pro costs $1,999; with a 12-core M2 Max and other improvements, the price increases to $3,099. The 16-inch models start at $2,499 but rise to $3,499 with an M2 Max processor and more storage capacity.

How are the M2 Pro and M2 Max chips built?

As with all Apple-designed processors for the last few years, Taiwan Semiconductor Manufacturing Co. (TSMC) builds the chips.

As with the M2, the M2 Pro and Max are built with a second-generation 5-nanometer manufacturing process. (A nanometer is a billionth of a meter, and chip manufacturing processes with lower nanometers refer to more advanced manufacturing processes. However, for years now, the numbers have been mere labels of convenience, not actual measurements signifying actual miniaturization progress.)

New manufacturing processes shrink chips’ fundamental electronic elements, called transistors, although that miniaturization is harder these days. That permits more circuitry on a chip. The transistor tally increased from 33.7 billion in the M1 Pro to 40 billion in the M2 Pro; the Max models increased from 57 billion to 67 billion.

TSMC has begun mass product manufacturing on a newer 3 nanometer (3nm) process. Expect that to be used for future iPhone, iPad and Mac processors, a move that should permit even more transistors.

Technologies

The Clicks Communicator Will Have Keyboard Layouts in Arabic, French, German, Korean

After debuting it at CES, Clicks is expanding the BlackBerry-like Communicator phone with localized options ahead of MWC 2026.

The Clicks Communicator created a buzz after its CES reveal, with its focus on offering a communications-forward Android phone that looks like a BlackBerry, complete with a physical keyboard, prioritizing messaging and typing over everything else. It turns out the keyboard phone may have made a bigger splash than anyone realized. Clicks will offer multiple versions of the Communicator, each with a keyboard that supports a different language, in response to the overwhelming demand for the unreleased phone.

The company is expanding the Communicator to include models with keyboard layouts for Arabic, French (AZERTY), German (QWERTZ) and Korean. Clicks said interest in the Communicator was higher than the company expected, especially globally.

It’s clear there are still plenty of people who yearn for compelling, straightforward devices with smartly designed hardware that aim to make texting and writing easier. The timing of Click’s news strikes a stark juxtaposition, coming just days after Samsung launched its Galaxy S26 series, which features updates heavily steeped in AI.

«The response from customers around the world sends a strong signal that Communicator fills a gap for a phone purpose-built for communicating and taking action,» Clicks CEO Adrian Li Mow Ching said in a press release.

But there’s more good news ahead of MWC if you’re interested in getting a Clicks Communicator. The early-bird window to reserve one now runs through March 15. The phone costs $499, but an early reservation gets you a $100 discount and, when paid in full, a bundle of the phone and two additional back covers.
Clicks also shared that the phone will have a Dimensity 8300 chip (MT8883), which is in phones like the Xiaomi Poco X6 Pro. The MT8883 lets the company offer OS updates to the Communicator through Android 20 and five years of security updates.
I’m definitely excited to see where Clicks is headed with the Communicator, but should note that we’ve yet to see a working version of the phone. The Clicks Communicator will be available in Smoke, Clover and Onyx. Reservations are open, and people can select their preferred keyboard layout closer to when the phone ships later this year.

Technologies

I Tested the New Circle to Search on the Galaxy S26 and It Nailed My Outfit

Samsung’s AI-powered visual search tool on its new phones is now dangerously good at helping me shop. RIP my bank account.

As a fashion lover who’s always hunting for outfit inspo, I’ve spent more hours than I care to admit trying to track down the exact pieces from a TV scene or red carpet look. So when Samsung unveiled an upgraded version of Circle to Search at its Galaxy Unpacked event in San Francisco that can identify multiple items from a single image, I made a beeline for the Galaxy S26 demo area to try it myself.

Circle to Search, which first appeared on the Galaxy S24 phones and then expanded to other devices as Google Lens, felt like magic: Circle anything on your screen and get instant results. The AI-powered visual search tool can identify objects, translate text and surface contextual results without ever leaving the app you’re on.

Now it’s gotten even smarter, and broader: Google says it’s now also on Pixel 10 devices.

Instead of just identifying a single item, it can recognize and surface information about multiple things you’ve presented it with, including an entire outfit. The feature can be used for just about everything, from identifying bird species to translating text, but Samsung says fashion and shopping are hands-down the most popular use case.

So of course I had to put it to the test by having it scan my outfit — and I was genuinely floored. In the crowded event space under harsh lighting, I was skeptical it could deliver. It did.

First, it pulled up an AI summary describing the scene: «The look features a vibrant blue structured blazer, white top, dark fitted leggings and classic black leather boots.» Right below that, I pressed the «Find the look» button and watched it do its magic.

Within seconds, I was staring at the exact same in-your-face cerulean blazer I was wearing, with a link to the online store I’d bought it from, along with a slew of strikingly similar shopping options ranging from upscale alternatives to budget-friendly picks. This level of stalking would’ve taken me at least 20 minutes to lock down.

Scrolling down revealed the same for my glossy black leggings. Despite being from many seasons ago and not available anymore, it returned convincing dupes from different retailers. It did the same for my decade-old knee-high boots and even pulled up a used pair from Postmark; a nod at the fact that mine are old AF. The only thing it failed to surface was the shirt I was wearing under the blazer that was clearly visible in the shot. Maybe layers is the next frontier for Circle to Search.

Surprisingly, the hardest part of the process was figuring out how to use the feature. I had to ask a Samsung employee to take a full-body picture of me. Once I had it on the screen, I long-pressed on the home button at the bottom of the screen, which triggered a Google overlay. I then had to circle myself from head to toe. It’s the kind of feature I’d program on an action button if I could — although my wallet would likely suffer the consequences.

In doing this, Samsung and Google have virtually removed the friction between liking someone’s outfit, and pressing the trigger on buying it. It wasn’t that long ago that the closest alternative involved screenshotting a look, posting it to Pinterest and attempting to track down similar pieces. This is faster, cleaner and almost dangerously good for fashion lovers like me.

If this gets any better, Samsung may need to add a few guardrails for those of us prone to a little too much impulse shopping.

Technologies

A New Mini Game Boy Collectible That Just Plays Pokemon Music? What a Tease

A surprise collectible on Pokemon Day looks just like a tiny Game Boy and plays music on swappable cartridges. Give us the real Game Boy again, come on.

Nintendo sure does love teasing us with Game Boy things. First, a collectible Lego Game Boy model last year that almost looked like a real Game Boy (but wasn’t). Now, for the 30th anniversary of Pokemon, Nintendo and the Pokemon Group are selling a collectible music player that looks like a tiny Game Boy and plays authentic original Pokemon Red/Blue songs on swappable cartridges, one per song. The Game Boy Jukebox is being sold on the Pokemon Center site later today, for a price that hasn’t yet been listed.

This level of absurdity is standard issue for Nintendo: Just in the last 18 months we’ve had Alarmo, a talking Super Mario flower and a Virtual Boy recreation. This new collectible is so tempting precisely because it looks like a little, even more pocketable Game Boy. Except it isn’t a Game Boy at all. It’s just a music player. Even the dot-matrix «screen» is fake — it’s just an overlay that the cartridges display when they’re slotted in.

The music this thing plays is Game Boy-accurate, down to the little boot-up ping. It just makes my skin itch for a new Game Boy (that isn’t one already made by several other companies).

But come on. Make a real Game Boy collectible, with actual preloaded games on it. You know you want to, Nintendo. It’s only a matter of time.

In the meantime, if you’re desperate for all 45 Pokemon Red and Blue songs on a little Game Boy music player, now’s your chance.