Technologies
Apple’s Best AR Strategy for Now: Build on the Meta Quest
Commentary: Its glasses may be on hold, but the immediate future is already in front of us.
Apple’s first-ever VR-AR or «mixed reality» device is expected this year, and already its follow-up product seems to be on hold. According to Bloomberg’s reliable Mark Gurman, a planned set of AR glasses isn’t coming from Apple anytime soon. That’s OK: AR glasses don’t seem like they’re imminent from anyone.
After a trip to Las Vegas to try out some of the emerging technologies around future VR and AR headsets, one thing is increasingly clear: Everyone’s trying to figure out AR glasses, but everyone’s trying to perfect VR headsets. The difference between those two scenarios is bigger than you think.
All-day AR glasses that are useful, work convincingly, have long enough battery life, work with your phone and function as actually legit prescription glasses haven’t materialized, although the pieces are coming into place. Companies like Meta have promised a decade-long path to these glasses. It turns out, maybe, that’s going to be the case for everyone else, too. I’ve seen smart glasses that look real but don’t do much, or glasses with AR that feel chunky and do some things, but don’t quite work with my vision and can’t figure out how to work with my phone yet. Chipmaker Qualcomm is working on this; Google, Apple and Samsung need to solve it someday, too.
In the meantime, VR already has a very real and reasonably popular product that most families I know in the everyday world are familiar with: the Meta (formerly Oculus) Quest 2.
Read more: The Quest 2 Is Still the Best VR Headset For Now
That recognition is no small thing. I think of the Quest’s place in everyday life like the Amazon Echo was years ago: something odd that over time became familiar, normalized. Something reasonably priced, and good enough to do a few things actually well. The Quest 2 is basically a game console. Where Meta has struggled is figuring out how to expand that base beyond gamers.
Following Meta’s playbook is something I expected Apple would do. Heck, I expect most companies are going to do it. The Quest 2 works just like most people imagine it will, or better. It’s a bit of instant magic that’s totally wire-free.
The Quest 2 does have downsides. In fact, those problems emerge the more you use it. I find connecting with friends and social spaces gets weird and buggy, prone to lag, disconnects and way-too-basic avatars. The battery life is bad. For fitness apps, which the Quest 2 can do surprisingly well, it’s still not good at really managing sweat or keeping my glasses from fogging.
Even though Meta wants the Quest 2 and higher-end, work-focused Quest Pro to open up new ways to work by creating virtual monitors around my laptop, the connections and display quality aren’t good enough to be more than a clever experiment most of the time. I can see my laptop keyboard with the Quest Pro’s passthrough cameras, but typing feels awkward and nowhere near as good as when I’m just on my laptop… and I can’t see my phone screen to check messages, either. The Quest can show me phone notifications like a basic smartwatch from a decade ago, but I can’t interact with them.
These VR headsets can even do some basic AR, using passthrough cameras that «mix reality» to show the real world in fuzzier video, with VR layered on top. The effect is sometimes pretty amazing, and could even approach feelings I’ve had with early AR headsets like the Microsoft HoloLens 2.
So where does that put Apple? Clearly, there’s a headset coming soon. And according to Bloomberg’s Gurman, the next goal after this first expensive headset is to work on a more affordable model. It’s like Meta’s approach to the Quest and Quest Pro, in reverse. And there are plenty of things Apple could focus on to make its entry into VR (and AR) worth the effort.
Better comfort, better fitness
The Quest 2 is already an affordable fitness device, and pairs with watches to show heart rate and fitness stats. Apple clearly has an advantage on time spent developing the Apple Watch, fitness and health tracking, and its Fitness Plus subscription video workouts, which also have overlaid fitness stats.
Apple could emphasize workouts and fitness on its headset, with comfortable, breathable straps and face pieces that could feel better for exercise. Meta is starting to realize it needs to improve comfort for VR: A recent Razer partnership using head straps made by CPAP-maker ResMed shows a need for better materials. I’d expect Apple to make this aspect a key part of the headset’s advantages. There are other advantages, too. Apps like Beat Saber and Supernatural use music for fitness, and Apple already has all of Apple Music at its disposal.
Connect better with laptops, iPads, phones, watches
VR headsets right now have an extremely hard time working well with all the other things we have lying around us. I can’t get a Quest to connect nicely with my phone all the time. To work with my laptop, I need a specialized third-party app with its own thing I have to install on my laptop and turn on.
Meanwhile, Apple has been focusing on handoffs and continuity across AirPods, HomePods, iPhones, Apple Watches, MacBooks, Apple TVs… all over the place. That’s what’s needed to make a VR headset seem seamless and integrated into other stuff. I want to check my watch in VR, or use it to control apps. Or use my phone, and also see the phone. Suddenly grab my laptop, and the headset connects. Incoming calls? No problem. Send myself things back and forth from my phone or laptop and get all the files and things I want, and not feel like I’m on a vacation from them. That’s what Apple’s headset could set out to achieve.
That’s a best-case scenario. Much like the first Apple Watch and iPhone, the actual Day 1 functions of this headset might end up disappointing.
Better social
Even though the metaverse is on everyone’s minds, there aren’t many big social spaces in VR that work well. Microsoft’s Altspace is nice, but often feels empty. VRChat is wild, experimental, full of big features and ideas, and feels like a messy explosion that’s hard to jump into. Meta can’t get enough people into Horizon Worlds. Even when these platforms do work, for concerts or events, the limits on people who can attend at once, the lag and drop-off, not to mention the avatar limits, make it a trade-off versus any other way you could connect on a phone or laptop.
Apple may not be able to solve this any better for larger-scale experiences, but for more intimate and several-person FaceTime-like moments, Apple could make shared experiences in VR work a lot better. Meta hasn’t perfected social VR yet, and someone needs to.
Can Apple make a better controller?
The Quest 2 controllers are fine, but all of VR leans on the same game controller-like inputs for headsets. Apple’s headset could lean more on hand tracking, or wearable inputs like the Apple Watch. I’m curious if a more work-oriented controller or accessory can be created that makes the headset feel better for taking on apps beyond games. Meta’s working on a long-term, game-changing shift to neural input wristbands eventually, but it’s unclear whether this approach will end up succeeding.
I’ve been trying out experimental haptic technology recently, trying to imagine how VR could think its way to new inputs. This headset feels like the biggest opportunity Apple’s ever faced to create a brand-new type of input device that could make a big impact on the landscape. If it’s done right, maybe it’ll be the input accessory that makes its future AR glasses, whenever they arrive, seem feasible.
Build out more interesting mixed reality
For all the Meta Quest Pro promises to blend AR and VR with its mixed-reality capabilities, not many apps tap into its extras yet. I’ve seen some mind-blowing demos of mixed reality in VR with the ultra-high-end Varjo XR-3 connected to a PC, which at least showed me ways that a VR headset could begin to feel like a portal interconnected to my own home reality. Apple could start experimenting with more engaging AR moments in a high-end VR headset, and at least get the ball rolling on things that work in advance of whenever its AR glasses are ready, years from now.
Smaller sessions in VR may make more sense right now
VR is a thing I don’t use all the time, and that’s true for most people. Maybe that’s exactly where Apple should start. It’s not a given we’ll want to wear AR glasses everywhere, or even what those glasses would be good for. In the meantime, a VR headset at home that’s meant to be worn sometimes, but not all the time, is the place most of us feel safest to start. It’s why the Quest is something people actually use.
It’s also a way to avoid dealing with questions of accommodating true prescription vision needs in everyday glasses, something no one’s succeeded in tackling, either. VR headsets sometimes need prescription inserts, but many just fit right over the glasses we already have. I prefer the easy-fit solution: I don’t need to make VR a thing I spend a whole day in. I’ll settle for a truly useful hour or two, and if Apple can make that hour or two even better than what we have now, that’s a big enough step forward for me.
Technologies
Sora Video Limits Got You Down? Pay Up for More, Says OpenAI
Sora has opened to everyone in the US, and OpenAI is now charging for extra AI video generations.
Soon after Sora dropped its invite-only requirement, OpenAI is already moving to monetize the popular AI video social media app. The company has introduced paid «video generation packs,» allowing you to purchase additional AI-generated videos after reaching the daily free limit.
Read also: Deepfake Videos Are More Realistic Than Ever. How Can You Spot if a Video Is Real or Sora AI?
Until now, you could generate around 30 videos a day for free or up to 100 for Pro accounts. Now, anyone who hits that cap will see a prompt to purchase extra «gens» through the App Store.
A small bundle of 10 extra generations costs roughly $4, according to Sora’s listing on Apple App Store, but OpenAI’s support page states that the exact credits used per video range based on factors like the video length and resolution.
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
OpenAI’s Bill Peebles confirmed the change in a post on X, citing increased demand and «unsustainable» economics as reasons behind the change. He also confirms the free quota options are likely temporary.
«Eventually, we will need to bring the free gens down to accommodate growth (we won’t have enough GPUs to do it otherwise!), but we’ll be transparent as it happens,» he wrote. «[i]n the meantime, enjoy the crazy usage limits.»
Read also: OpenAI’s Sora Is Getting Another Wave of New Features, Including Video Editing
Technologies
You Can Nab the Apple Watch SE 3 for a Record-Low $200 if You Act Fast
Amazon just knocked $49 off this budget-friendly wearable for the first time since its release.
Released alongside the Series 11 and Ultra 3, the Apple Watch SE 3 is the latest budget-friendly model in Apple’s lineup. Starting at $249, it already saves you $150 compared to the Series 11, and right now you can pick it up for even less.
Amazon is offering the biggest (and practically only) discount we’ve seen since this smartwatch hit shelves, knocking it down to a record-low $200. That’s a $49 discount, but it only applies to the starlight color. We also don’t expect this deal to last long, so be sure to get your order in soon.
Even at full price, CNET smartwatch expert Vanessa Hand Orellana called the third-gen SE a «$250 steal that delivers nearly everything you’d want from a wearable, with surprisingly few compromises.» It’s equipped with the same S10 processor as the Series 11 and Ultra 3, and offers many of the same features, like fast charging, 5G connectivity and new wellness tools. Plus, the vibrant 40mm display is always on, so you can check the time with a glance. Other helpful features include onboard Siri, fall detection and a durable design that’s water-resistant up to 50 meters.
SMARTWATCH DEALS OF THE WEEK
-
$329 (save $100)
-
$200 (save $100)
-
$200 (save $100)
-
$500 (save $150)
Why this deal matters
Deals on the latest Apple tech are far and few between, which makes this Apple Watch SE 3 discount a welcome surprise. You can pick it up for a record-low $200 right now at Amazon, which is just half the price of the flagship Series 11. If you prefer a larger display, the 44mm model is also $49 off, dropping the price to $230.
You can also find plenty of other bargains on the latest and previous-gen models in our full roundup of all the best Apple Watch deals.
Join Our Daily Deals Text Group!
Get hand-picked deals from CNET shopping experts straight to your phone.
By signing up, you confirm you are 16+ and agree to receive recurring marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Msg & data rates may apply. View our Privacy Policy and Terms of Use.
Technologies
Surprise Twist: Apple’s Next iPhones Might Come in These 3 Unlikely Colors
Apple seems to be choosing a deep, earthy path for its upcoming phone colors.
From cosmic orange to coffee brown? Brown, purple and burgundy will be the available colors for the iPhone 18 Pro next September, if a leak out of China proves true.
Depending on your language translator, brown could mean simply «brown» or «coffee brown,» but you get the general idea. The tidbit comes from regular leaker Digital Chat Station’s post on the Chinese microblogging platform Weibo. The post also says that black will not be an available color for the iPhone 18 Pro.
A representative for Apple did not immediately respond to a request for comment.
The iPhone 17 Pro comes in cosmic orange, deep blue and silver.
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
The Apple release schedule for the iPhone 18 series has been shifting, but the latest intel reports that the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Fold will launch in September 2026. The iPhone 18 and iPhone 18e will follow in the spring of 2027.
If Digital Chat Station’s leak is accurate, the iPhone 18 Pro would be the first Pro edition in years without a color resembling black, white or silver.
Here are the colors for the iPhone Pro dating back to its introduction in 2019:
2019: iPhone 11 Pro/Pro Max: Midnight Green, Space Gray, Silver, Gold
2020: iPhone 12 Pro/Pro Max: Graphite, Silver, Gold, Pacific Blue
2021: iPhone 13 Pro/13 Pro Max: Graphite, Gold, Silver, Sierra Blue, Alpine Green (March 2022)
2022: iPhone 14 Pro/14 Pro Max: Space Black, Silver, Gold, Deep Purple
2023: iPhone 15 Pro/15 Pro Max: Black Titanium, White Titanium, Blue Titanium, Natural Titanium
2024: iPhone 16 Pro/16 Pro Max: Black Titanium, Natural Titanium, White Titanium, Desert Titanium
2025: iPhone 17 Pro/17 Pro Max: Cosmic Orange, Deep Blue, Silver
Not offering any version of black for Pro models might seem counterintuitive, since the iPhone 16 Pro Max black titanium version has been a big seller, and black has also been popular with iPhone 17 shoppers. But a lack of black has not hurt iPhone 17 Pro sales.
-
Technologies3 года agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies3 года agoBest Handheld Game Console in 2023
-
Technologies3 года agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies4 года agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies4 года agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 года agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies4 года agoOlivia Harlan Dekker for Verum Messenger
-
Technologies4 года agoiPhone 13 event: How to watch Apple’s big announcement tomorrow
