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Apple’s Best AR Strategy for Now: Build on the Meta Quest

Commentary: Its glasses may be on hold, but the immediate future is already in front of us.

Apple’s first-ever VR-AR or «mixed reality» device is expected this year, and already its follow-up product seems to be on hold. According to Bloomberg’s reliable Mark Gurman, a planned set of AR glasses isn’t coming from Apple anytime soon. That’s OK: AR glasses don’t seem like they’re imminent from anyone.

After a trip to Las Vegas to try out some of the emerging technologies around future VR and AR headsets, one thing is increasingly clear: Everyone’s trying to figure out AR glasses, but everyone’s trying to perfect VR headsets. The difference between those two scenarios is bigger than you think.

All-day AR glasses that are useful, work convincingly, have long enough battery life, work with your phone and function as actually legit prescription glasses haven’t materialized, although the pieces are coming into place. Companies like Meta have promised a decade-long path to these glasses. It turns out, maybe, that’s going to be the case for everyone else, too. I’ve seen smart glasses that look real but don’t do much, or glasses with AR that feel chunky and do some things, but don’t quite work with my vision and can’t figure out how to work with my phone yet. Chipmaker Qualcomm is working on this; Google, Apple and Samsung need to solve it someday, too.

In the meantime, VR already has a very real and reasonably popular product that most families I know in the everyday world are familiar with: the Meta (formerly Oculus) Quest 2.

Read more: The Quest 2 Is Still the Best VR Headset For Now

That recognition is no small thing. I think of the Quest’s place in everyday life like the Amazon Echo was years ago: something odd that over time became familiar, normalized. Something reasonably priced, and good enough to do a few things actually well. The Quest 2 is basically a game console. Where Meta has struggled is figuring out how to expand that base beyond gamers.

Following Meta’s playbook is something I expected Apple would do. Heck, I expect most companies are going to do it. The Quest 2 works just like most people imagine it will, or better. It’s a bit of instant magic that’s totally wire-free.

The Quest 2 does have downsides. In fact, those problems emerge the more you use it. I find connecting with friends and social spaces gets weird and buggy, prone to lag, disconnects and way-too-basic avatars. The battery life is bad. For fitness apps, which the Quest 2 can do surprisingly well, it’s still not good at really managing sweat or keeping my glasses from fogging.

Even though Meta wants the Quest 2 and higher-end, work-focused Quest Pro to open up new ways to work by creating virtual monitors around my laptop, the connections and display quality aren’t good enough to be more than a clever experiment most of the time. I can see my laptop keyboard with the Quest Pro’s passthrough cameras, but typing feels awkward and nowhere near as good as when I’m just on my laptop… and I can’t see my phone screen to check messages, either. The Quest can show me phone notifications like a basic smartwatch from a decade ago, but I can’t interact with them.

These VR headsets can even do some basic AR, using passthrough cameras that «mix reality» to show the real world in fuzzier video, with VR layered on top. The effect is sometimes pretty amazing, and could even approach feelings I’ve had with early AR headsets like the Microsoft HoloLens 2.

So where does that put Apple? Clearly, there’s a headset coming soon. And according to Bloomberg’s Gurman, the next goal after this first expensive headset is to work on a more affordable model. It’s like Meta’s approach to the Quest and Quest Pro, in reverse. And there are plenty of things Apple could focus on to make its entry into VR (and AR) worth the effort.

Better comfort, better fitness

The Quest 2 is already an affordable fitness device, and pairs with watches to show heart rate and fitness stats. Apple clearly has an advantage on time spent developing the Apple Watch, fitness and health tracking, and its Fitness Plus subscription video workouts, which also have overlaid fitness stats.

Apple could emphasize workouts and fitness on its headset, with comfortable, breathable straps and face pieces that could feel better for exercise. Meta is starting to realize it needs to improve comfort for VR: A recent Razer partnership using head straps made by CPAP-maker ResMed shows a need for better materials. I’d expect Apple to make this aspect a key part of the headset’s advantages. There are other advantages, too. Apps like Beat Saber and Supernatural use music for fitness, and Apple already has all of Apple Music at its disposal.

Connect better with laptops, iPads, phones, watches

VR headsets right now have an extremely hard time working well with all the other things we have lying around us. I can’t get a Quest to connect nicely with my phone all the time. To work with my laptop, I need a specialized third-party app with its own thing I have to install on my laptop and turn on.

Meanwhile, Apple has been focusing on handoffs and continuity across AirPods, HomePods, iPhones, Apple Watches, MacBooks, Apple TVs… all over the place. That’s what’s needed to make a VR headset seem seamless and integrated into other stuff. I want to check my watch in VR, or use it to control apps. Or use my phone, and also see the phone. Suddenly grab my laptop, and the headset connects. Incoming calls? No problem. Send myself things back and forth from my phone or laptop and get all the files and things I want, and not feel like I’m on a vacation from them. That’s what Apple’s headset could set out to achieve.

That’s a best-case scenario. Much like the first Apple Watch and iPhone, the actual Day 1 functions of this headset might end up disappointing.

Better social

Even though the metaverse is on everyone’s minds, there aren’t many big social spaces in VR that work well. Microsoft’s Altspace is nice, but often feels empty. VRChat is wild, experimental, full of big features and ideas, and feels like a messy explosion that’s hard to jump into. Meta can’t get enough people into Horizon Worlds. Even when these platforms do work, for concerts or events, the limits on people who can attend at once, the lag and drop-off, not to mention the avatar limits, make it a trade-off versus any other way you could connect on a phone or laptop.

Apple may not be able to solve this any better for larger-scale experiences, but for more intimate and several-person FaceTime-like moments, Apple could make shared experiences in VR work a lot better. Meta hasn’t perfected social VR yet, and someone needs to.

Can Apple make a better controller?

The Quest 2 controllers are fine, but all of VR leans on the same game controller-like inputs for headsets. Apple’s headset could lean more on hand tracking, or wearable inputs like the Apple Watch. I’m curious if a more work-oriented controller or accessory can be created that makes the headset feel better for taking on apps beyond games. Meta’s working on a long-term, game-changing shift to neural input wristbands eventually, but it’s unclear whether this approach will end up succeeding.

I’ve been trying out experimental haptic technology recently, trying to imagine how VR could think its way to new inputs. This headset feels like the biggest opportunity Apple’s ever faced to create a brand-new type of input device that could make a big impact on the landscape. If it’s done right, maybe it’ll be the input accessory that makes its future AR glasses, whenever they arrive, seem feasible.

Build out more interesting mixed reality

For all the Meta Quest Pro promises to blend AR and VR with its mixed-reality capabilities, not many apps tap into its extras yet. I’ve seen some mind-blowing demos of mixed reality in VR with the ultra-high-end Varjo XR-3 connected to a PC, which at least showed me ways that a VR headset could begin to feel like a portal interconnected to my own home reality. Apple could start experimenting with more engaging AR moments in a high-end VR headset, and at least get the ball rolling on things that work in advance of whenever its AR glasses are ready, years from now.

Smaller sessions in VR may make more sense right now

VR is a thing I don’t use all the time, and that’s true for most people. Maybe that’s exactly where Apple should start. It’s not a given we’ll want to wear AR glasses everywhere, or even what those glasses would be good for. In the meantime, a VR headset at home that’s meant to be worn sometimes, but not all the time, is the place most of us feel safest to start. It’s why the Quest is something people actually use.

It’s also a way to avoid dealing with questions of accommodating true prescription vision needs in everyday glasses, something no one’s succeeded in tackling, either. VR headsets sometimes need prescription inserts, but many just fit right over the glasses we already have. I prefer the easy-fit solution: I don’t need to make VR a thing I spend a whole day in. I’ll settle for a truly useful hour or two, and if Apple can make that hour or two even better than what we have now, that’s a big enough step forward for me.

Technologies

Google’s Pixel 10A Is Coming to Japan With an Exclusive Blue Edition and Special Wallpaper

This model comes with creatively designed stickers and a special look for Pixel’s 10th anniversary.

Don’t be blue: Google is releasing an Isai blue edition of the Pixel 10A to celebrate the Android phone line’s 10th anniversary, setting it apart with its own sticker set, specialized wallpaper and custom icons. But it’ll only be available in Japan.

Announced Tuesday on the Google Japan blog, the Isai blue Pixel 10A has a dark blue look and includes bonus decorations designed in collaboration with Japan’s Heralbony art company. These include an exclusive bumper case and stickers for customization.

This edition of the Pixel 10A will arrive in Japan on May 20, following the April 14 release of the Pixel 10A in its original colors of lavender, berry, fog and obsidian. The Isai blue model costs 94,900 yen, which roughly translates to $595, and includes 256GB of storage. 

This makes it slightly less expensive than the US model’s 256GB edition, but it comes with a number of fun extras at no additional cost.

Google’s creation of a country-specific model for Japan may also reflect strong sales in that market. In 2023, the IDC analytics firm (via 9to5Google) reported that the Pixel 7 series accounted for 10.7% of the country’s market share, a 527% increase from 2022.

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Technologies

Can’t Wait for New Emoji? Here’s How to Create Your Own on iPhone

Apple Intelligence-enabled iPhones can create custom emoji in a few easy steps.

Apple brought new emoji to all iPhones when the company released iOS 26.4 on March 24. The new emoji include «🫍» orca, «🫪» distorted face and «🫈» hairy creature — or as we might normally call it, Sasquatch. According to Emojipedia, there are 3,953 emoji with more on the way, including a pickle. But there’s no emoji for a dog wearing pajamas, a plate with burgers and fries and many other things. But if you have Genmoji on your iPhone you can create these emoji and many more.

Apple released iOS 18.2 in 2024 and the company introduced its own emoji generator, called Genmoji, to Apple Intelligence-capable iPhones at that time. The Unicode Standard, a universal character encoding standard, is responsible for creating new emoji, and approved emoji are added to all devices once a year. With Genmoji, you don’t have to wait for new emoji to appear on your iPhone each year. You can just create them as you need them.

Read on to learn how to use Genmoji on iPhone to create your own custom emoji. Just note that only iPhones with Apple Intelligence, like the iPhone 17 lineup, can use Genmoji at this time.

Note: The new emoji may not display correctly for Apple users whose devices aren’t on a 26.4 software version.

How to make custom emoji

1. Open Messages and go into a chat.
2. Tap the plus (+) button next to your text box.
3. Tap Genmoji.

You can then type a description of an emoji into the text box near the bottom of your screen and tap the check mark on your keyboard to enter that description into Genmoji. You can also tap different suggestions and themes that are right above the text box. And with iOS 26 or later, you can also combine and use emoji to create others rather than describing a new emoji or using suggestions.

Your iPhone will generate a series of new emoji for you to pick from according to your description, and you can swipe through these new emoji. When you find the one you want, tap Add in the top right corner of your screen and the new emoji will be available to use as an emoji, tapback or a sticker. Now you don’t have to wait for the Unicode Standard to propose, create and bring new emoji to devices.

For more iOS news, here’s what to know about iOS 26.4 and iOS 26.3. You can also check out our iOS 26 cheat sheet for other tips and tricks.

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Technologies

Save Over 20% on This Handy 10,000-mAh Anker Nano Power Bank

Keep your devices charged on the go with this Anker Nano power bank, now down to just $46.

We’ve just spotted the Anker Nano 45-watt portable power bank for just $46 at Amazon right now. This saves you $14 — a 23% discount on its list price. Though it’s $6 more than the lowest-ever price we saw during Black Friday, it’s still a solid discount when you take the rising cost of tech accessories into account. It also matches the lowest price we’ve seen in 2026. It comes in four colors: black, green, pink and white. They’re all on sale for the same price.

This Anker Nano portable charger weighs approximately 8.2 ounces and measures a compact 3.21×1.99×1.42 inches. Despite its small size, it has a retractable cable and supports fast charging in compatible Apple, Samsung, Google Pixel and other smartphones. It also has a large 10,000-mAh capacity and a smart display so you always know how much juice is left in your power bank.

The Nano can charge an iPhone 17 to up to 50% battery in an estimated 20 minutes, and is powerful enough to charge tablets and laptops. Need to charge your devices while charging your power bank? You can do so safely thanks to pass-through charging so you’ll never have to go without battery life.

We’ve also compiled a list of the best power banks for iPhones and for Android, in case this deal isn’t quite a fit for you.

Why this deal matters

If you travel, have a long commute time or are otherwise always on the go, a portable charger can help you keep your devices fully powered. This 45-watt Anker Nano power bank is compact, includes a loop that lets you keep track of it easily and has a built-in cable so you don’t have to keep up with extra cords. Amazon’s $14 discount makes this a solid deal for anyone looking for a compact power bank.

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