Technologies

Tech Companies Need to Be Held Accountable for Security, Experts Say

All that tech may look cool, but it also needs to be secure.

It’s easy to get caught up in the flashy and futuristic tech rolled out at CES. Where else are you going to see flying cars, toilet sensors that test your pee and so, so many robots?

That all may seem incredibly cool, but that new tech, which is often collecting oodles of personal data from untold numbers of consumers, highlights the need for tech companies to make security and privacy a priority and build it in from the get-go.

Often, when it comes to tech design, data protection concerns are pushed to the back burner in favor of exciting new features, keeping costs low, and getting the tech to market as fast as possible, Jen Easterly, director of the US Cybersecurity and Infrastructure Security Agency, said during a CES panel.

That’s partially due to a lack of accountability from both the government and the public in general.

«We don’t seem to be recognizing that as a fundamental safety issue,» Easterly said, adding that while companies have lots of incentives to make products cheaply and quickly, there isn’t a lot out there to entice them to make them safe.

That, unfortunately, puts the burden of securing technology on consumers, who are least able to understand cyberthreats and defend themselves against them, Easterly said.

CrowdStrike CEO George Kutz, speaking on the CES panel, said average people shouldn’t have to think about security beyond the most basic of levels.

When consumers buy a piece of tech, such as a home security camera, they should get some kind of guarantee that it’ll be secure and supported with software updates for a certain amount of time, say five years, Kutz said. After that, they might be on their own, but they won’t have to think about it in the meantime.

«Until there’s some level of oversight and regulation and, you know, some sort of sensible practice in how people purchase these things and how they look at security as a differentiator, you’re going to have the same situations occur over and over,» Kurtz said.

Dan Berte, head of internet of things research for Bitdefender, said it wouldn’t be asking a lot for tech companies to secure and support their products for at least a few years.

Berte’s team spent much of the last year dissecting vulnerabilities in several brands of internet-connected cameras. They discovered security problems in several products, which they then reported to the companies, but he said it was a battle to get many of those companies to acknowledge and fix those problems.

«I think responsibility should be required by law — that you provide instant patching and support for three years, especially if a vulnerability is reported,» Berte said in an interview with CNET.

Companies that fail to do this should be fined, and repeat offenders should have their products pulled from the market, he said.

If nothing else, tech companies should be required to be transparent with consumers about what their technology contains in terms of security protections, just like how food makers are required to list ingredients in their products, Eastery said.

That way people will have a better chance at making smart choices about what kinds of tech they bring into their homes. That transparency also could push tech companies to put more emphasis on securing their products by default, she said.

«Technology companies are actually pushing and trying to get there, but from a consumer perspective we really need to be demanding better safety in our products,» Easterly said.

Technologies

Meta Wants AI to Handle Every Part of Ad Creation. Here’s What That Means

This move can impact all Instagram and Facebook subscribers and the future of the global advertising industry.

Meta is diving even deeper into artificial intelligence. According to an exclusive Wall Street Journal report released Monday, the company behind Facebook and Instagram is developing AI systems that could eventually fully automate the process of creating and buying ads on those popular sites. This means no human copywriters, designers or media buyers will be involved.

It’s a controversial move that could shake up the $600 billion global ad industry. The announcement also raises fresh questions about creativity, accuracy and the future of marketing jobs.

A representative for Meta did not immediately respond to a request for comment.

Read more: What Is Meta AI? Everything to Know About the Tech Giant’s AI Tools

How would this work?

Seemingly, Meta’s end goal is to create a system that lets businesses simply explain their product or marketing ideas, alongside a budgeting goal, to the AI-driven ad tools and then the machine takes over from there. That means AI generates ad copy, visuals, targeting strategies and even media placement decisions, all without human intervention.

In the short term, this would start with AI making suggestions or streamlining parts of the ad process. But over time, Meta reportedly wants AI to be capable of managing entire campaigns on its own, from start to finish.

Meta’s spokesperson told the Journal that advertisers would remain «in control» of their campaigns, but the broader vision paints a future where AI is the creative director, media planner and performance analyst all in one.

Meta is all in on AI

AI is central to Meta’s long-term strategy. CEO Mark Zuckerberg has called AI the company’s «single largest investment area,» and with competitors like Google and Amazon also building AI-powered ad systems, Meta is racing to claim its stake in the game.

This also aligns with Meta’s broader ambitions to weave AI across its platforms. Meta has already integrated its Meta AI chatbot across Instagram, Facebook, Messenger and WhatsApp, explored creating AI avatars on Instagram, and worked generative AI tools into its apps, so automating advertising is just one more piece of a much larger puzzle.

Read more: How to Opt Out of Instagram and Facebook Using Your Posts for AI

Can anyone benefit from this move?

The effort builds on Meta’s existing suite of AI-powered ad tools, like Advantage+ and generative tools introduced in 2023. Those features already allow marketers to automatically create image backgrounds, write copy variations and test ad formats. What’s coming next could push those tools into full autonomy.

According to Meta, this isn’t just about improving efficiency, it’s about scale. Meta claims small businesses would be the key beneficiary of this AI approach, especially those lacking the time or resources to hire marketing teams. The idea is that AI can level the playing field between small businesses and multi-million dollar companies.

«In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account and then we just do the rest for them,» Zuckerberg said during Meta’s annual shareholder meeting last week.

While Zuckerberg is calling this «a redefinition of the category of advertising,» critics are already raising concerns.

Mainly, media and ethics experts warn that fully automating ad creation could open the door to misinformation, biased targeting and further erosion of accountability in digital advertising. AI isn’t immune to mistakes or manipulation, and can be used to spread harmful messaging, such as AI-generated deepfakes.

Read more: Trump Signs Bill Banning Deepfakes, Nonconsensual Images

What can this mean for advertising agencies and jobs?

Critics are not just concerned with the accuracy for AI-driven ads, they’re also worried about the future of traditional ad agencies and marketing jobs.

Meta claims that its focus on AI-driven ads is not intended to wipe out ad companies and their employees. Alex Schultz, the chief marketing officer and vice-president of analytics at Meta, has said these AI systems are meant to assist ad agencies and he doubled down on the claim that this will be an asset to small and medium-sized businesses.

«We believe in the future of agencies,» Schultz wrote in a recent LinkedIn post. «We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters. While we think there will ultimately be more automation in marketing, the role that agencies play is going to become ever more important through their ability to plan, execute and measure across platforms.»

What can this mean for Instagram and Facebook users?

If you’re a business owner, marketer or even just a regular social media user, you’re going to feel the ripple effects. You can expect to see more ads that were built by AI machines and possibly tailored to your interests in ways that feel more personal, even if no human ever touched them.

Technologies

I Live in the City Where Netflix’s Thrilling New Crime Drama Is Set. I Barely Recognize It

Commentary: This bingeworthy detective show cast my hometown in a noirish light.

Any well-reviewed crime drama that draws numerous comparisons to Apple TV’s brilliant Slow Horses will easily earn a place on my to-watch list, but as soon as Dept. Q hit Netflix last week, I hit play without hesitation. The reason I was in such a hurry to dive in is that I live in Edinburgh — the city where the new detective show is set.

Edinburgh is often used as a filming location, but most of the time it simply provides a picturesque and/or historical backdrop for a TV show or film — it’s more about the aesthetic effect rather than playing a pivotal role in the plot.

Dept. Q is different. Jaded detective Carl Morck, played by a grizzled Matthew Goode, who is recovering from a shooting that killed one police officer, nearly killed him and paralysed his partner on a call-out, has been tasked with running a new department delving into Edinburgh’s cold cases. The case that Goode picks out, along with the circumstances surrounding his shooting, has complex, knotty links to Edinburgh’s justice system and criminal underworld.

Here, the city provides more than just a pretty skyline — it’s pulled into the foreground, with the key players moving between the grand courts on Edinburgh’s famous Royal Mile and the grimier parts of the city that tourists never see. As someone who calls Edinburgh home, I’m more than familiar with the landmarks, but I don’t recognize the side of the city I see in the show at all. That’s not to say it’s not accurate.

Sure, Edinburgh isn’t exactly a hotbed of violent crime compared with other cities in the UK and definitely compared with cities in the US. In the five years I’ve lived here, I can remember only one fatal shooting making the news. But I also fully acknowledge that the majority of organized crime is often hidden from the view of those not immersed in that world.

Occasionally, violent incidents, police raids or trials spill over, sending ripples of anxiety through neighborhoods and cropping up in headlines. But artistic portrayals, while often exaggerated for dramatic effect, can expose us to versions of places that otherwise might remain hidden from view.

As a city famed for its beauty, often thought of as genteel and rather sedate, it’s interesting to see Edinburgh portrayed as a place that is so much more than the tourist ideal. Not since the 1996 film Trainspotting has a less romanticized vision of the city been seen on screen.

Dept. Q even wasn’t originally set in Edinburgh — it’s actually adapted from a Danish novel of the same name — but as a resident, I appreciated the way it provided a different perspective on the place that I know and love. It was also fun to spot parts of town I’m intimately familiar with appear in a relatively high-production show — the castle view from outside my favorite indie record store, for example.

There are many flaws with Dept Q, from little niggles (what local journalist can afford to drive a Porsche?) to pacing issues — especially in the first episode. The plot is so meaty that at times it becomes convoluted. But in spite of all of this, I found myself staying up past my bedtime to watch «just one more episode» — as my husband and I would tell each other with a sideways glance, fully aware that we were succumbing to a full-on binge.

Is it perfect? No. Am I already hankering after season 2? Absolutely. Am I hoping Edinburgh will loom even larger in future episodes? I’m asking nicely — yes, please.

Technologies

Today’s Wordle Hints, Answer and Help for June 3, #1445

Here are hints and the answer for today’s Wordle, No. 1,445, for June 3.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.

Today’s Wordle puzzle could be tricky. I think of it as an abbreviation and I didn’t know Wordle allowed those as answers. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.