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Pixel 7 Pro Actually Challenges My $10,000 DSLR Camera Gear

My full-frame Canon camera is better, but Google’s flagship phone opens creative options far beyond snapshots.

Google got my attention by bragging about the Pixel 7 Pro‘s «pro-level zoom» and asserting that the Android phone’s photography features can challenge traditional cameras. I’m one of those serious photographers who hauls around a heavy camera and a bunch of bulky lenses. But I also love phone photography, so I decided to test Google’s claims.

At its October launch event, Google touted the Pixel 7 Pro’s telephoto zoom for magnifying distant subjects, its Tensor G2-powered AI processing, its faster Night Sight for low-light scenes and a new macro ability for closeup photos. «It cleverly combines state-of-the-art hardware, software and machine learning to create amazing zoom photos across any magnification,» Pixel camera hardware chief Alexander Schiffhauer said at the phone’s launch event. Google wants you to think of this phone as offering a continuous zoom range from ultrawide angle to supertelephoto.

As you might imagine, I got better results from my «real» camera equipment, which would cost $10,000 if purchased new today. Even though my Canon 5D Mark IV is now 6 years old, it’s hard to beat a big image sensor and big lenses when it comes to color, sharpness, detail and a wide dynamic range spanning bright and dark tones.

But the Pixel 7 Pro’s photographic flexibility challenges my camera setup better than any other phone I’ve used, even outperforming my DSLR in some circumstances and earning a «stellar» rating from CNET editor Andrew Lanxon. While my camera and four lenses fill a whole backpack, Google’s smartphone fits in my pocket. And of course that $900 smartphone lets me share a selfie, check my email, pay for the groceries and tackle the daily crossword puzzle.

With the steady annual improvement in smartphone camera hardware and image processing, a smartphone isn’t just a better-than-nothing camera. These little slices of electronics are increasingly able to nail important shots and open up new creative possibilities for those who are discovering the rewards of photography.

I’ll keep hauling my DSLR on hikes and family outings. But because I won’t always have it with me, the Pixel 7 Pro — in particular its zoom and low-light abilities — means I won’t be as worried about missing the shot when I don’t.

My Canon 5D Mark IV, which costs $2,700 new these days, most often has the $1,900 Canon EF 24-70mm f/2.8L II USM lens mounted. I also use the $2,400 EF 100-400mm f/4.5-5.6L IS II USM for telephoto shots, the $1,300 ultrawide EF 16-35mm f/4L IS USM zoom, the $1,300 EF 100mm f/2.8L Macro IS USM for closeups, and the $429 Extender EF 1.4X III for more telephoto reach when photographing birds. Here’s how that gear stacks up against the Pixel 7 Pro’s 0.5x ultrawide, 1x main camera and 5x telephoto camera.

Google Pixel 7 Pro vs. Canon 5D Mark IV, main camera

With plenty of light, the Pixel 7 Pro’s 24mm main camera does a good job capturing color and detail in its 12-megapixel images. Check the comparisons here (and note that my DSLR shoots in a more elongated 3:2 aspect ratio than the Pixel 7 Pro’s 4:3).

Pixel peeping shows the phone can’t hold a candle to my 30-megapixel DSLR when it comes to detail. If you’re printing posters or need a lot of detail for photo editing, a modern DSLR or mirrorless camera is worth it. But 12 megapixels is plenty for most purposes. Check the below cropped images to see what’s going on up close.

Google missed a chance to shoot even higher resolution photos than my 30-megapixel DSLR, though. The Pixel 7 Pro’s main camera has a 50-megapixel sensor. It takes 12-megapixel photos using an approach called pixel binning that combines each 2×2 pixel group on the sensor into one effectively larger pixel. That means better color and low-light performance when shooting at 24mm. But you can use those 50 megapixels differently by skipping the pixel binning and shooting in the sensor’s full resolution when there’s sufficient light. That’s exactly what Apple does with the iPhone 14 Pro camera, and I wish Google did the same.

Pixel 7 Pro vs. DSLR, people and pets

The Pixel 7 Pro was capable at portrait photography. I prefer shooting raw and editing the shots myself because I sometimes find the Pixel 7 Pro makes faces look a little too processed, and I find its color balance a bit cool for my tastes. With the main camera, the Pixel 7 Pro does a pretty good job finding faces, tracking them and staying focused. For 2022, the Pixel 7 Pro now can find individual eyes, the ideal focus point of a camera and a weak point on my older DSLR.

On this comparison, I find the DSLR did a better job with skin tones, but the Pixel 7 Pro capably exposed the face in tricky lighting.

Using the Pixel 7 Pro’s portrait mode, which artificially blurs photo backgrounds, I find the processing artifacts distracting, especially with flyaway hair, though that’s not a problem with the example below. The shot is workable for quick sharing and looks fine on smaller screens, but I wouldn’t make a print of it. For the DSLR shot, I used my Sigma 35mm f1.4 lens, shooting wide open at f1.4 for the smoothest possible background blur. It’s much better than the Pixel 7 Pro, though its shallow depth of field blurs the hands and plastic toys.

For pets, the Pixel 7 Pro again did a great job finding and focusing on eyes. Here’s my dog, up close. The main camera at 1x zoom, or 24mm, isn’t ideal for single subjects, though, and the camera’s performance at 2x isn’t as strong, so bear that in mind.

To see how much more detail my SLR can capture — as long as I get focus right — check the cropped views below. And note that new mirrorless cameras from Sony, Nikon and Canon do a good job with eye tracking for easier focus.

DSLR vs. Pixel 7 Pro, telephoto cameras

Telephoto lenses magnify more distant subjects, and the Pixel 7 Pro has a remarkable range for a smartphone. Its sensors can shoot at 2x, 5x and 10x zoom modes with minimal processing trickery. It’ll shoot at intermediate settings with various combinations of cropping and multi-camera image compositing that I find fairly convincing. Then it reaches up to 30x with Google’s AI-infused upscaling technology, called Super Res Zoom. Here’s the same scene shot across the Pixel 7 Pro’s full range from supertelephoto 30x to ultrawide 0.5x:

The image quality is pretty bad by the time you reach 30x zoom, an equivalent of 720mm. But even my expensive DSLR gear only reaches 560mm maximum, and venturing beyond 10x on the Pixel 7 Pro can be justified in many circumstances. Not every photo has to be good enough quality to make an 8×10 print.

Bigger telephoto photography

Telephoto lenses are big, which is why those pro photographers at NFL games haul around monopods to support their hulking optics. Canon’s RF 400mm f/2.8 L IS USM lens, popular on the sidelines, weighs more than six pounds, measures more than 14 inches long, and costs more than my entire collection of cameras and lenses. My Canon 100-400mm zoom is smaller and cheaper but doesn’t let in as much light, but it’s still gargantuan compared with the Pixel 7 Pro. I’m delighted to be able to capture useful telephoto shots on a Pixel phone, an option that previously was available only on rival Android phones from Samsung and others.

Google exploits the Pixel 7 Pro’s 50-megapixel main camera sensor for the first step up the telephoto lens ladder, a 2x zoom level good for portraits. The Pixel 7 Pro uses just the central 12 megapixels to capture a 12-megapixel photo in 2x telephoto mode, an equivalent focal length of 48mm.

The dedicated telephoto camera kicks in at 5x zoom, an equivalent of 120mm. Instead of a bulky telephoto protuberance, Google uses a prism to bend light 90 degrees so the necessary lens length and 48-megapixel image sensor can be tucked sideways within the Pixel 7 Pro’s thicker «camera bar» section. It also can use the central megapixels in its 10x mode, or 240mm, an option I think is terrific. This San Francisco architectural sight below is pretty good:

Using AI and software processing to zoom further, the camera can reach 20x and even 30x zoom, which translates to 480mm and 720mm. By comparison, my DSLR reaches 560mm with my 1.4x telephoto extender.

My DSLR would have trounced the Pixel 7 Pro for this scene of Bay Area fog lapping up against the Santa Cruz Mountains south of San Francisco, shot somewhere between 15x and 20x. (I wish Google would write zoom level metadata into photos the way my Canon records lens focal length settings.) But guess what? I was mountain biking and didn’t take my DSLR. The best camera is the one you have, as the saying goes.

Back at 10x zoom, I was pleased with this shot below of my pal Joe mountain biking. I’ve photographed people in this very spot before with smartphones, and this was the first time I wasn’t frustrated with the results.

Google’s optics and image processing methods are clever but not magical. The Pixel 7 Pro produces a 12-megapixel image, but the farther beyond 10x you shoot, the more you’ll cringe at its blotchy details that look more like a watercolor painting. That’s the glass-is-half-empty view. I’m actually on the glass-is-half-full side, appreciating what you can do and recognizing that a lot of photos will be viewed on smaller screens. Image qualityof 10x is respectable, and that alone is a major achievement.

Here’s a comparison of a rooftop party photographed with the Pixel 7 Pro at 30x, or 720mm equivalent, and my camera at 560mm, but cropped in to match the phone’s framing. The DSLR does better, of course. Even cropped, it’s an 18-megapixel image.

Practical limits on Pixel 7 Pro’s telephoto cameras

To really exercise the phone, I toted it to see the US Navy’s Blue Angels flight display over San Francisco. Buildings and fog blocking my view made photography tough, but I found new limitations to the Pixel 7 Pro.

Fiddling with screen controls to hit 10x or more zoom is slow. Framing fast-moving subjects on a smartphone screen is hard, even with the aid of the miniature wider-angle view that Google pops into the scene and its AI-assisted stabilization technology. Focus is also relatively pokey. With my DSLR, I could rapidly find the jets in the sky, lock focus, track them as they flew and shoot a burst of shots.

I didn’t get a single good photo of the Blue Angels with the Pixel 7 Pro. Google’s «pro-level zoom» works much better with stationary subjects.

DSLR vs. Pixel 7 Pro, shooting in the dark

Here’s where the Pixel 7 Pro beats out a vastly more expensive camera. There’s no way you can hold a camera steady for 6 seconds, but Pixel phones in effect can thanks to computational photography techniques that Google pioneered. Google takes a collection of photos, using AI to judge when your hands are most still, then combines these individual frames into one shot. It’s the basis of its Night Sight feature, which I’ve used many times and, at its extreme, powers an astrophotography mode I’ve used to take 4-minute exposures of the night sky.

Below is a comparison of a nighttime scene with the Pixel 7 Pro at 1x, where it’s best at gathering light, and my DSLR with its 24-70mm f2.8 lens. The DSLR has more detail up close, but the Pixel 7 Pro does well, and its deeper depth of field means the leaves in the foreground aren’t a smeary mess.

Here’s a comparison of a 2x zoom photo with the Pixel 7 Pro and the best I could do handheld with my 24-70mm f2.8 lens. The longer your zoom, the harder it is to hold a camera steady, and even with my elbows on a railing to steady the camera, the Pixel 7 Pro shot was vastly easier to capture. I had to crank my DSLR’s sensitivity to ISO 12,800 to get the shutter speed down to 1/8sec, and even then, most of the photos were duds. Image stabilization helps, but this lens doesn’t have it.

Just for kicks, I used a tripod to take three exposure-bracketed shots with my DSLR and merged them into a single HDR (high dynamic range) photo in Adobe’s Lightroom software. The longest exposure was 30 seconds. That’s how much effort it took to beat a Night Sight photo I took just standing there holding the phone for 6 seconds. Check the comparison below.

Parked cars

Here’s where my DSLR completely trounced the Pixel 7 Pro, even with Night Sight, though: the nearly full moon. Here’s the Pixel 7 Pro at 30x zoom vs. my DSLR at 560mm, cropped so the framing matches.

DSLR vs. Pixel 7 Pro, dynamic range

One of the best measures of a camera is dynamic range, the span between dark and light it can capture in a single scene. To exercise the Pixel 7 Pro here, I shot in raw format, which allows for more editing flexibility. Then I edited the photos, cranking the exposure up 4 stops to reveal noise problems in shadowed areas and then down 4 stops to see how well it captured detail in bright areas.

In short, I’m impressed. Google squeezes a remarkable amount of data out of its relatively small sensor with its processing methods.

Two techniques are relevant. With Google’s HDR+ system, the Pixel 7 Pro combines multiple underexposed frames and one regularly exposed frame to record shadow detail without blowing out highlights in bright areas. And Google includes this data in a «computational raw» format that packages that detail in Adobe’s very flexible DNG format. It’s not truly raw, like the single frame of data pulled from my DSLR’s image sensor is, but it’s an excellent option for smartphone photography.

Below is a cropped photo with the Pixel 7 Pro’s 1x camera, underexposed by 4 stops to see if was able to record a range of tones even in the very bright pampas grass plumes. It was.

Shooting at 2x, which uses only the central pixels on the 1x camera, poses more of a challenge when going up against my DSLR, which suffers no such degradation in hardware abilities when I zoom in. Overexposed by 4 stops, you can see a lot more noise and color problems with the Pixel 7 Pro in the comparison below. But overall, it’s got impressive dynamic range on the main camera.

DSLR vs. Pixel 7 Pro, ultrawide

Google made the ultrawide lens on the Pixel 7 Pro an even wider field of view compared with last year. What you like is a matter of personal preference, but I appreciate the dramatic perspective that you can capture with a very wide angle. When I don’t need it, the 24mm main camera still qualifies as wide angle.

Here’s a comparison of a scene shot with the Pixel 7 Pro and my DSLR’s 16-35mm ultrawide zoom.

DSLR vs. PIxel 7 Pro, macro

The new ultrawide camera now has autofocus hardware, and that opens up the world of macro photography for close-up subjects. Apple’s iPhone Pro models got this ability in 2021, and I’ve loved macro photos for years as a way to shoot flowers, mushrooms, toys and other small subjects, so I’m delighted to see it on the higher-end Pixel phones.

As with the iPhone, though, the macro is useful as long as the subject fits in the central portion of the frame. Note in this comparison below how blurred the image gets toward the periphery of this butterfly coaster with the Pixel 7 Pro.

No, it’s not as good as my DSLR. But with macro abilities, Night Sight and a zoom range from ultrawide to super telephoto, the Pixel 7 Pro is more than just useful for snapshots. It lets you start exploring a much bigger part of photography’s creative realm.

Technologies

How to Add These Hidden Music and Apple Intelligence Controls to Your iPhone

One control can Apple’s Visual Intelligence to more devices besides the iPhone 16 lineup.

Apple released iOS 18.4 on March 31, and the update brought bug fixes, new emoji and a new recipes section in Apple News to all iPhones. The update also brought a handful of new controls to the iPhone Control Center, including one that brings Visual Intelligence to the iPhone 15 Pro and iPhone 15 Pro Max.

When Apple released iOS 18 in September, the update remodeled the Control Center to give you more control over how the feature functions. With iOS 18, you can resize controls, assign some controls to their own dedicated page and adjust the placement of controls to your liking. Apple also introduced more controls to the feature, making it a central hub for all your most-used iPhone features.

Read more: Everything You Need to Know About iOS 18

With iOS 18.4, Apple continues to expand the number of controls you can add to the Control Center. If you have the update on your iPhone, you can add ambient music controls, and Apple Intelligence-enabled iPhones get a few AI controls in the menu, too. Here’s what you need to know about the new controls and how to add them to your Control Center.

Ambient Music controls

Apple gave everyone four new controls in the Control Center library under the Ambient Music category. These controls are Sleep, Chill, Productivity and Wellbeing. Each of these controls can activate a playlist filled with music that corresponds to the specific control. Sleep, for instance, plays ambient music to help lull you to bed.

Some studies suggest white noise could help adults learn words and improve learning in environments full of distractions. According to the mental health company Calm, certain kinds of music can help you fall asleep faster and improve the quality of your sleep. So these new controls can help you learn, fall asleep and more.

Here’s how to find these controls.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center. 
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.

You’ll see a section of controls called Ambient Music. You can also search for «Ambient Music» in the search bar at the top of the control library. Under Ambient Music, you’ll see all four controls. Tap one (or all) of them to add them to your Control Center. Once you’ve added one or all the controls to your Control Center, go back to your Control Center and tap one to start playing music.

Here’s how to change the playlist for each control.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap the Ambient Music control you want to edit.
4. Tap the playlist to the right of Playlist.

A dropdown menu will appear with additional playlists for each control. If you’re in the Sleep control, you’ll see playlists like Restful Notes and Lo-Fi Snooze. If you have playlists in your Music app, then you’ll also see an option From Library, which pulls music from your library. Tap whichever playlist you want and it will be assigned to that control.

Apple already lets you transform your iPhone into a white noise machine with Background Sounds, like ocean and rain. But Ambient Music is actual music as opposed to more static sounds like in that feature.

Both of these features feel like a way for Apple to present itself as the first option for whenever you want some background music to help you fall asleep or be productive. Other services, like Spotify and YouTube, already have ambient music playlists like these, so this could be Apple’s way of taking some of those service’s audience.

Apple Intelligence controls

Only people with an iPhone 15 Pro, iPhone 15 Pro Max or the iPhone 16 lineup can access Apple Intelligence features for now, and those people got three new dedicated Apple Intelligence controls with iOS 18.4. Those controls are Talk to Siri, Type to Siri and Visual Intelligence.

Here’s how to find these controls.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.

Then you can use the search bar near the top of the screen to search for «Apple Intelligence» or you can scroll through the menu to find the Apple Intelligence & Siri section. Tap any (or all) of these controls to add them to your Control Center. While Talk to Siri and Type to Siri controls can be helpful if you have trouble accessing the digital assistant, the Visual Intelligence control is important because it brings the Apple Intelligence feature to the iPhone 15 Pro and Pro Max.

Visual Intelligence was originally only accessible on the iPhone 16 lineup because those devices have the Camera Control button. With iOS 18.4, Visual Intelligence is now accessible on more devices and people thanks to the titular control in Control Center. But remember, Visual Intelligence is like any other AI tool so it won’t always be accurate. You should double check results and important information it shows you.

For more on iOS 18, here are all the new emoji you can use now and everything you should to know about the recipes section in Apple News. You can also check out all the features included in iOS 18.5 and our iOS 18 cheat sheet.

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Technologies

Tariffs Explained: How Trump’s Ever-Changing Trade Policy Will Affect You

While Donald Trump’s wide-ranging taxes on imports face scrutiny in court, he also continues to alter them and introduce or propose others. Here’s what it will mean for you.

President Donald Trump’s second-term economic plan can be summed up in one word: tariffs. When his barrage of import taxes went into overdrive a month ago, markets trembled and business leaders sounded alarms about the economic damage they would cause. After weeks of uncertainty and clashes with major companies, Trump’s tariffs hit their biggest roadblock yet in court before being reinstated ahead of a final ruling, allowing him to double the rate on imported steel and aluminum this week.

Late Wednesday, the US Court of International Trade ruled that Trump had overstepped his authority when he imposed tariffs, effectively nullifying the tariffs, after concluding that Congress has the sole authority to issue tariffs and decide other foreign trade matters, and that the International Emergency Economic Powers Act of 1977 — which Trump has used to justify his ability to impose them — doesn’t grant the president «unlimited» authority on tariffs. The next day, an appeals court allowed the tariffs to go back into effect for the time being, while the administration calls for the Supreme Court to overturn the trade court ruling altogether. 

However things shake out in the end, the initial ruling certainly came as a relief to many, given the chaos and uncertainty that Trump’s tariffs how caused thus far. For his part, Trump has recently lashed out against companies — like Apple and Walmart — that have reacted to the tariffs or discussed their impacts in ways he dislikes. Apple has been working to move manufacturing for the US market from China to relatively less-tariffed India, to which Trump has threatened them with a 25% penalty rate if they don’t bring manufacturing to the US instead. Experts have predicted that a US-made iPhone, for example, would cost consumers about $3,500. During a recent earnings call, Walmart warned that prices would rise on things like toys, tech and food at some point in the summer, which prompted Trump to demand the chain eat the costs themselves, another unlikely scenario.

Amid all this noise, you might still be wondering: What exactly are tariffs and what will they mean for me?

The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.

What are tariffs?

Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a «60% tariff» on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.

Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion of goods from other countries annually. 

The president has also, more recently, shown a particular fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, as a lot of economists have said, deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations might in turn not be wealthy enough to buy much of anything from the US.

While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US. Now, tariffs against China are more than double that amount and a universal tariff on all exports is a reality.

«Tariffs are the greatest thing ever invented,» Trump said at a campaign stop in Michigan last year. At one point, he called himself «Tariff Man» in a post on Truth Social. 

Who pays the cost of tariffs?

Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.

The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.

So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.

Speaking with CNET, Ryan Reith, vice president of International Data’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the «cost pass-through.» Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.

Which Trump tariffs have gone into effect?

Following Trump’s «Liberation Day» announcements on April 2, the following tariffs are in effect:

  • A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
  • A 30% tariff on all Chinese imports until Aug. 10 while negotiations continue. China being a major focus of Trump’s trade agenda, this rate has been notably higher than others and has steadily increased as Beijing returned fire with tariffs of its own, peaking at 145%, which it could return to down the line if a deal is not reached.
  • 25% tariffs on imports from Canada and Mexico not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA only will be taxed at 10%.
  • A 25% tariff on all foreign-made cars and auto parts.
  • A sweeping overall 10% tariff on all imported goods.

For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called «reciprocal» tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days as a result of historic stock market volatility, which makes the new effective date July 8.

Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart claims a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.

Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.

On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.

How were the Trump reciprocal tariffs calculated?

The numbers released by the Trump administration for its barrage of «reciprocal» tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.

In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.

«What extraordinary nonsense this is,» Surowiecki wrote about the finding.

The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.

What will the Trump tariffs do to prices?

In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.

While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Elsewhere, Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.

Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially «the largest tax hike in US history.» New estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.

Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have «100% exposure» to these import taxes as they currently stand, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs. 

In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.

Will tariffs impact prices immediately?

In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable. 

That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.

Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s «Liberation Day» announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.

«It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,» Cuban wrote. «From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.»

CNET’s Money team recommends that before you make any purchase, especially of a high-ticket item, be sure that the expenditure fits within your budget and your spending plans in the first place. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.

What is the goal of the White House tariff plan?

The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries. 

One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also claims to be having negotiations with numerous countries looking for tariffs exemptions and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.

You don’t have to think about those goals for too long before you realize that they’re contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided. 

In terms of returning — or «reshoring» — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim. 

That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of «reshoring» production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.

Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea «a pure fantasy.» The overall sophistication and breadth of China’s manufacturing sector has also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.

For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.

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Technologies

Today’s NYT Mini Crossword Answers for Sunday, June 8

Here are the answers for The New York Times Mini Crossword for June 8.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s NYT Mini Crossword isn’t too tough, but 1-Across might make you think of the sky, and that’s not the direction you need to go. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Org. with shooting stars
Answer: NBA

4A clue: Buildings with weather vanes, stereotypically
Answer: BARNS

6A clue: Swiss watch brand
Answer: OMEGA

7A clue: What Santa, Gandalf and Dumbledore each have
Answer: BEARD

8A clue: Pie in the ___
Answer: SKY

Mini down clues and answers

1D clue: «I’m bad with ___» (party excuse)
Answer: NAMES

2D clue: Start of a billiards game
Answer: BREAK

3D clue: Seeing red
Answer: ANGRY

4D clue: Timothée’s role in «A Complete Unknown»
Answer: BOB

5D clue: Feeling blue
Answer: SAD

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

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