Technologies
Pixel 7 Pro Actually Challenges My $10,000 DSLR Camera Gear
My full-frame Canon camera is better, but Google’s flagship phone opens creative options far beyond snapshots.
Google got my attention by bragging about the Pixel 7 Pro‘s “pro-level zoom” and asserting that the Android phone’s photography features can challenge traditional cameras. I’m one of those serious photographers who hauls around a heavy camera and a bunch of bulky lenses. But I also love phone photography, so I decided to test Google’s claims.
At its October launch event, Google touted the Pixel 7 Pro’s telephoto zoom for magnifying distant subjects, its Tensor G2-powered AI processing, its faster Night Sight for low-light scenes and a new macro ability for closeup photos. “It cleverly combines state-of-the-art hardware, software and machine learning to create amazing zoom photos across any magnification,” Pixel camera hardware chief Alexander Schiffhauer said at the phone’s launch event. Google wants you to think of this phone as offering a continuous zoom range from ultrawide angle to supertelephoto.
As you might imagine, I got better results from my “real” camera equipment, which would cost $10,000 if purchased new today. Even though my Canon 5D Mark IV is now 6 years old, it’s hard to beat a big image sensor and big lenses when it comes to color, sharpness, detail and a wide dynamic range spanning bright and dark tones.
But the Pixel 7 Pro’s photographic flexibility challenges my camera setup better than any other phone I’ve used, even outperforming my DSLR in some circumstances and earning a “stellar” rating from CNET editor Andrew Lanxon. While my camera and four lenses fill a whole backpack, Google’s smartphone fits in my pocket. And of course that $900 smartphone lets me share a selfie, check my email, pay for the groceries and tackle the daily crossword puzzle.
With the steady annual improvement in smartphone camera hardware and image processing, a smartphone isn’t just a better-than-nothing camera. These little slices of electronics are increasingly able to nail important shots and open up new creative possibilities for those who are discovering the rewards of photography.
I’ll keep hauling my DSLR on hikes and family outings. But because I won’t always have it with me, the Pixel 7 Pro — in particular its zoom and low-light abilities — means I won’t be as worried about missing the shot when I don’t.
My Canon 5D Mark IV, which costs $2,700 new these days, most often has the $1,900 Canon EF 24-70mm f/2.8L II USM lens mounted. I also use the $2,400 EF 100-400mm f/4.5-5.6L IS II USM for telephoto shots, the $1,300 ultrawide EF 16-35mm f/4L IS USM zoom, the $1,300 EF 100mm f/2.8L Macro IS USM for closeups, and the $429 Extender EF 1.4X III for more telephoto reach when photographing birds. Here’s how that gear stacks up against the Pixel 7 Pro’s 0.5x ultrawide, 1x main camera and 5x telephoto camera.
Google Pixel 7 Pro vs. Canon 5D Mark IV, main camera
With plenty of light, the Pixel 7 Pro’s 24mm main camera does a good job capturing color and detail in its 12-megapixel images. Check the comparisons here (and note that my DSLR shoots in a more elongated 3:2 aspect ratio than the Pixel 7 Pro’s 4:3).
Pixel peeping shows the phone can’t hold a candle to my 30-megapixel DSLR when it comes to detail. If you’re printing posters or need a lot of detail for photo editing, a modern DSLR or mirrorless camera is worth it. But 12 megapixels is plenty for most purposes. Check the below cropped images to see what’s going on up close.
Google missed a chance to shoot even higher resolution photos than my 30-megapixel DSLR, though. The Pixel 7 Pro’s main camera has a 50-megapixel sensor. It takes 12-megapixel photos using an approach called pixel binning that combines each 2×2 pixel group on the sensor into one effectively larger pixel. That means better color and low-light performance when shooting at 24mm. But you can use those 50 megapixels differently by skipping the pixel binning and shooting in the sensor’s full resolution when there’s sufficient light. That’s exactly what Apple does with the iPhone 14 Pro camera, and I wish Google did the same.
Pixel 7 Pro vs. DSLR, people and pets
The Pixel 7 Pro was capable at portrait photography. I prefer shooting raw and editing the shots myself because I sometimes find the Pixel 7 Pro makes faces look a little too processed, and I find its color balance a bit cool for my tastes. With the main camera, the Pixel 7 Pro does a pretty good job finding faces, tracking them and staying focused. For 2022, the Pixel 7 Pro now can find individual eyes, the ideal focus point of a camera and a weak point on my older DSLR.
On this comparison, I find the DSLR did a better job with skin tones, but the Pixel 7 Pro capably exposed the face in tricky lighting.
Using the Pixel 7 Pro’s portrait mode, which artificially blurs photo backgrounds, I find the processing artifacts distracting, especially with flyaway hair, though that’s not a problem with the example below. The shot is workable for quick sharing and looks fine on smaller screens, but I wouldn’t make a print of it. For the DSLR shot, I used my Sigma 35mm f1.4 lens, shooting wide open at f1.4 for the smoothest possible background blur. It’s much better than the Pixel 7 Pro, though its shallow depth of field blurs the hands and plastic toys.
For pets, the Pixel 7 Pro again did a great job finding and focusing on eyes. Here’s my dog, up close. The main camera at 1x zoom, or 24mm, isn’t ideal for single subjects, though, and the camera’s performance at 2x isn’t as strong, so bear that in mind.
To see how much more detail my SLR can capture — as long as I get focus right — check the cropped views below. And note that new mirrorless cameras from Sony, Nikon and Canon do a good job with eye tracking for easier focus.
DSLR vs. Pixel 7 Pro, telephoto cameras
Telephoto lenses magnify more distant subjects, and the Pixel 7 Pro has a remarkable range for a smartphone. Its sensors can shoot at 2x, 5x and 10x zoom modes with minimal processing trickery. It’ll shoot at intermediate settings with various combinations of cropping and multi-camera image compositing that I find fairly convincing. Then it reaches up to 30x with Google’s AI-infused upscaling technology, called Super Res Zoom. Here’s the same scene shot across the Pixel 7 Pro’s full range from supertelephoto 30x to ultrawide 0.5x:
The image quality is pretty bad by the time you reach 30x zoom, an equivalent of 720mm. But even my expensive DSLR gear only reaches 560mm maximum, and venturing beyond 10x on the Pixel 7 Pro can be justified in many circumstances. Not every photo has to be good enough quality to make an 8×10 print.
Bigger telephoto photography
Telephoto lenses are big, which is why those pro photographers at NFL games haul around monopods to support their hulking optics. Canon’s RF 400mm f/2.8 L IS USM lens, popular on the sidelines, weighs more than six pounds, measures more than 14 inches long, and costs more than my entire collection of cameras and lenses. My Canon 100-400mm zoom is smaller and cheaper but doesn’t let in as much light, but it’s still gargantuan compared with the Pixel 7 Pro. I’m delighted to be able to capture useful telephoto shots on a Pixel phone, an option that previously was available only on rival Android phones from Samsung and others.
Google exploits the Pixel 7 Pro’s 50-megapixel main camera sensor for the first step up the telephoto lens ladder, a 2x zoom level good for portraits. The Pixel 7 Pro uses just the central 12 megapixels to capture a 12-megapixel photo in 2x telephoto mode, an equivalent focal length of 48mm.
The dedicated telephoto camera kicks in at 5x zoom, an equivalent of 120mm. Instead of a bulky telephoto protuberance, Google uses a prism to bend light 90 degrees so the necessary lens length and 48-megapixel image sensor can be tucked sideways within the Pixel 7 Pro’s thicker “camera bar” section. It also can use the central megapixels in its 10x mode, or 240mm, an option I think is terrific. This San Francisco architectural sight below is pretty good:
Using AI and software processing to zoom further, the camera can reach 20x and even 30x zoom, which translates to 480mm and 720mm. By comparison, my DSLR reaches 560mm with my 1.4x telephoto extender.
My DSLR would have trounced the Pixel 7 Pro for this scene of Bay Area fog lapping up against the Santa Cruz Mountains south of San Francisco, shot somewhere between 15x and 20x. (I wish Google would write zoom level metadata into photos the way my Canon records lens focal length settings.) But guess what? I was mountain biking and didn’t take my DSLR. The best camera is the one you have, as the saying goes.
Back at 10x zoom, I was pleased with this shot below of my pal Joe mountain biking. I’ve photographed people in this very spot before with smartphones, and this was the first time I wasn’t frustrated with the results.
Google’s optics and image processing methods are clever but not magical. The Pixel 7 Pro produces a 12-megapixel image, but the farther beyond 10x you shoot, the more you’ll cringe at its blotchy details that look more like a watercolor painting. That’s the glass-is-half-empty view. I’m actually on the glass-is-half-full side, appreciating what you can do and recognizing that a lot of photos will be viewed on smaller screens. Image qualityof 10x is respectable, and that alone is a major achievement.
Here’s a comparison of a rooftop party photographed with the Pixel 7 Pro at 30x, or 720mm equivalent, and my camera at 560mm, but cropped in to match the phone’s framing. The DSLR does better, of course. Even cropped, it’s an 18-megapixel image.
Practical limits on Pixel 7 Pro’s telephoto cameras
To really exercise the phone, I toted it to see the US Navy’s Blue Angels flight display over San Francisco. Buildings and fog blocking my view made photography tough, but I found new limitations to the Pixel 7 Pro.
Fiddling with screen controls to hit 10x or more zoom is slow. Framing fast-moving subjects on a smartphone screen is hard, even with the aid of the miniature wider-angle view that Google pops into the scene and its AI-assisted stabilization technology. Focus is also relatively pokey. With my DSLR, I could rapidly find the jets in the sky, lock focus, track them as they flew and shoot a burst of shots.
I didn’t get a single good photo of the Blue Angels with the Pixel 7 Pro. Google’s “pro-level zoom” works much better with stationary subjects.
DSLR vs. Pixel 7 Pro, shooting in the dark
Here’s where the Pixel 7 Pro beats out a vastly more expensive camera. There’s no way you can hold a camera steady for 6 seconds, but Pixel phones in effect can thanks to computational photography techniques that Google pioneered. Google takes a collection of photos, using AI to judge when your hands are most still, then combines these individual frames into one shot. It’s the basis of its Night Sight feature, which I’ve used many times and, at its extreme, powers an astrophotography mode I’ve used to take 4-minute exposures of the night sky.
Below is a comparison of a nighttime scene with the Pixel 7 Pro at 1x, where it’s best at gathering light, and my DSLR with its 24-70mm f2.8 lens. The DSLR has more detail up close, but the Pixel 7 Pro does well, and its deeper depth of field means the leaves in the foreground aren’t a smeary mess.
Here’s a comparison of a 2x zoom photo with the Pixel 7 Pro and the best I could do handheld with my 24-70mm f2.8 lens. The longer your zoom, the harder it is to hold a camera steady, and even with my elbows on a railing to steady the camera, the Pixel 7 Pro shot was vastly easier to capture. I had to crank my DSLR’s sensitivity to ISO 12,800 to get the shutter speed down to 1/8sec, and even then, most of the photos were duds. Image stabilization helps, but this lens doesn’t have it.
Just for kicks, I used a tripod to take three exposure-bracketed shots with my DSLR and merged them into a single HDR (high dynamic range) photo in Adobe’s Lightroom software. The longest exposure was 30 seconds. That’s how much effort it took to beat a Night Sight photo I took just standing there holding the phone for 6 seconds. Check the comparison below.
Here’s where my DSLR completely trounced the Pixel 7 Pro, even with Night Sight, though: the nearly full moon. Here’s the Pixel 7 Pro at 30x zoom vs. my DSLR at 560mm, cropped so the framing matches.
DSLR vs. Pixel 7 Pro, dynamic range
One of the best measures of a camera is dynamic range, the span between dark and light it can capture in a single scene. To exercise the Pixel 7 Pro here, I shot in raw format, which allows for more editing flexibility. Then I edited the photos, cranking the exposure up 4 stops to reveal noise problems in shadowed areas and then down 4 stops to see how well it captured detail in bright areas.
In short, I’m impressed. Google squeezes a remarkable amount of data out of its relatively small sensor with its processing methods.
Two techniques are relevant. With Google’s HDR+ system, the Pixel 7 Pro combines multiple underexposed frames and one regularly exposed frame to record shadow detail without blowing out highlights in bright areas. And Google includes this data in a “computational raw” format that packages that detail in Adobe’s very flexible DNG format. It’s not truly raw, like the single frame of data pulled from my DSLR’s image sensor is, but it’s an excellent option for smartphone photography.
Below is a cropped photo with the Pixel 7 Pro’s 1x camera, underexposed by 4 stops to see if was able to record a range of tones even in the very bright pampas grass plumes. It was.
Shooting at 2x, which uses only the central pixels on the 1x camera, poses more of a challenge when going up against my DSLR, which suffers no such degradation in hardware abilities when I zoom in. Overexposed by 4 stops, you can see a lot more noise and color problems with the Pixel 7 Pro in the comparison below. But overall, it’s got impressive dynamic range on the main camera.
DSLR vs. Pixel 7 Pro, ultrawide
Google made the ultrawide lens on the Pixel 7 Pro an even wider field of view compared with last year. What you like is a matter of personal preference, but I appreciate the dramatic perspective that you can capture with a very wide angle. When I don’t need it, the 24mm main camera still qualifies as wide angle.
Here’s a comparison of a scene shot with the Pixel 7 Pro and my DSLR’s 16-35mm ultrawide zoom.
DSLR vs. PIxel 7 Pro, macro
The new ultrawide camera now has autofocus hardware, and that opens up the world of macro photography for close-up subjects. Apple’s iPhone Pro models got this ability in 2021, and I’ve loved macro photos for years as a way to shoot flowers, mushrooms, toys and other small subjects, so I’m delighted to see it on the higher-end Pixel phones.
As with the iPhone, though, the macro is useful as long as the subject fits in the central portion of the frame. Note in this comparison below how blurred the image gets toward the periphery of this butterfly coaster with the Pixel 7 Pro.
No, it’s not as good as my DSLR. But with macro abilities, Night Sight and a zoom range from ultrawide to super telephoto, the Pixel 7 Pro is more than just useful for snapshots. It lets you start exploring a much bigger part of photography’s creative realm.
Technologies
Flames reported near Saudi capital airport as Pakistan presses Iran over energy supplies
Smoke and flames were seen near Riyadhâs main airport after Saudi civil-defense alerts, while Pakistan urged Iran to protect energy supplies and shipping.
Saudi Arabia issued alerts to its citizens early Saturday amid reports of explosions in the capital Riyadh.
The Directorate of Saudi Civil Defense issued the early-warning alerts after Reuters reported two booms in Riyadh, but the agency later gave the all-clear. It subsequently reported a large plume of smoke and flames visible near the cityâs main airport, King Khalid International Airport.
The cause of the smoke and flames was unclear, and Saudi authorities did not immediately respond to CNBCâs request for comment.
The Iran-backed Houthis in Yemen stepped up their attacks on Saudi Arabia in recent weeks and launched a lightning ground offensive around Bab el-Mandeb Strait â a strategically vital oil choke point â seizing Mokha and nearby islands
U.S. President Donald Trumpâs administration last week approved the potential $24.3 billion sale of nearly 50 F-35 warplanes to Saudi Arabia, seen as a major boost for the kingdom.
The package, announced on Thursday, includes the sale of 48 of Lockheed Martinâs advanced F-35 jets, plus 49 Pratt & Whitney engines and other parts.
Meanwhile, Mohsen Rezaei, Secretary of Iranâs Supreme National Security Council, told MS NOW on Saturday that consultations with Qatari and Pakistani mediators continue and that they have communicated their negotiation conditions to the U.S.
âWe are in contact with the Qatari mediator; they have conveyed our conditions for halting the war to Washington, and we are awaiting President Trumpâs response to these terms,â Rezaei said. âOur conditions are: An end to the war on all fronts, the release of Iranâs frozen assets, and the lifting of the naval blockade.â
The Iranian official also confirmed that Pakistanâs Interior Minister, Mohsin Naqvi, is set to travel to Tehran for meetings with Iranian officials about finding a way to return to the Memorandum of Understanding signed in June.
MS Now reports that the White House has not yet responded to these claims.
Separately, Pakistanâs Deputy Prime Minister and Foreign Minister Ishaq Dar spoke with Iranian Foreign Minister Abbas Araghchi.
âDPM/FM stressed the importance of uninterrupted energy supplies and the safe and expeditious passage of ships, particularly given their implications for developing countries and global supply chains,â Pakistanâs foreign ministry said in a post on X.
The two diplomats agreed to meet on the sidelines of the United Nations General Assembly in New York next week, the ministry said.
Reuters quoted a State Department spokesperson as saying on Sept. 11 that a âcore delegation from the Iranian regimeâ would be allowed to attend the meeting in line with the United Statesâ obligations as the world bodyâs host country.
âHopefullyâ nearing the end of the war
Trump said Wednesday that the country is âhopefullyâ approaching the end of its nearly seven-month war with Iran.
Brent crude oil, the international benchmark, is up 72% since the start of 2026 as the war choked off energy supplies flowing through the Strait of Hormuz between Iran and Oman.
Saudi Arabia has tried to divert its oil exports away from the strait by pumping it through its East-West pipeline to the Red Sea. But a drone attack that Saudi Arabia said originated in Iraq damaged the East-West pipeline on Sept. 11, forcing a shutdown.
Crude prices fell for the third consecutive session Friday to finish the week basically flat, as the market anticipates the closure of Saudi Arabiaâs East-West pipeline will not have as big an impact on supplies as originally feared.
U.S. West Texas Intermediate futures fell 1.6% to close at $100.30 per barrel. Brent crude traded 0.9% lower, settling at $103.87.
â CNBCâs Terri Cullen contributed to this report.
Technologies
MS NOW, CNN and Politico journalists blocked from White House after Trump ban
Journalists from MS NOW, CNN and Politico were denied access to the White House, one day after Trump banned three media outlets over their coverage of him.
Journalists from MS NOW, CNN and Politico were denied access to the White House grounds on Saturday, one day after President Donald Trump said he is banning the three outlets over their coverage of him.
White House reporter Akayla Gardner said MS NOW journalists were blocked from the grounds for the first time Saturday morning.
âYesterday our journalists were able to stay here working on the White House grounds,â she said. âThis was the first action we know of them actually denying us entry into the White House.â
âThe White House belongs to the American people and the decisions made inside are funded by our tax dollars,â MS NOW said in a statement. âMS NOW intends to take any and all steps necessary to defend our First Amendment rights and the essential role of independent journalism in our democracy.â
MS NOW said it will âcontinue to report on the President, the administration, and the issues that impact the American people.â
CNN reported later Saturday that its journalists were denied access to the White House.
âCNNâs mission to report on the U.S. government will continue regardless of any attempts to restrict physical access to the White House and other government buildings, or any other attempts to impede our journalism,â CNN said in a statement. âWe have a right under the U.S. Constitution to do our reporting without hindrance or interference from the government and this ban is an illegal assault under that right.â
The news organization reiterated it âstands fully behind our White House team.â
Politicoâs editor-in-chief, Jonathan Greenberger, emailed the newsroom: âłA few minutes ago, our colleague Cheyenne Haslett attempted to enter the White House to do her job as a POLITICO reporter. Secret Service denied her entry to the complex and confiscated the pass that allows her access to the White House. We stand by her and all reporters here covering the White House. As we said yesterday, we will vigorously defend our First Amendment rights.â
When asked to respond, the White House referred CNBC to the presidentâs comments yesterday.
On Friday, Trump said in a Truth Social post that those outlets âshouldnât be able to constantly write or report FICTION and LIES when theyâre covering the President of the United States, the Trump Administration, or the United States of America.â
âOther Fake News Media Outlets to follow,â he added.
Later that day, in the Oval Office, the president said he was imposing the ban in response to âcumulative storiesâ by the three outlets.
âYou get sick of it,â he said.
In 2018, Trumpâs White House briefly tried to suspend a CNN reporterâs press pass, and it is currently being sued over an attempted ban of Associated Press journalists from certain spaces.
The AP said on Saturday that it supports the banned media outlets. âNo news organization â or person â should be retaliated against by the government over the words they use,â it said in a statement.
The White House Correspondentsâ Association called on the Trump administration to immediately restore the journalistsâ access, saying the action violates the First Amendment.
âThe American people, through a free and independent press, must be able to scrutinize those elected to power, regardless of whether government officials view it favorably,â WHCA president Jacqui Heinrich said in a statement. âThatâs why courts have repeatedly held that once the White House provides access to journalists, it cannot deny that access arbitrarily or based on the content of their reporting.â
Trump said Friday that the effort to bar news outlets is worthwhile, even if it does not hold up in court.
âI think itâs good to point it out whether it survives or doesnât,â Trump said.
Arthur Spitzer, a lawyer for the American Civil Liberties Union, told CNBC that Trumpâs move to ban what the president himself has called âthe free pressâ is likely unconstitutional.
âHeâs plainly discriminating against them because they donât like the way they report the news, and the government isnât supposed to do that,â Spitzer said, referring to Trump. âCertainly, our view is the president cannot control, or try to control, the news by banning outlets from official events because he doesnât like the way theyâre reporting on him.â
Spitzer represents the ACLU in a case related to Trumpâs ban of AP journalists from certain government spaces, including the Oval Office and Air Force One.
â CNBCâs Kevin Breuninger and Dan Mangan contributed to this report.
Disclosure: CNBC and MS NOW are divisions of Versant Media.
Technologies
As Fed raises rates, income investors can buy these bonds for solid yields and a portfolio cushion
Where the experts are finding income opportunities now that the Fed has increased rates.
It could be a good time for investors to lock in attractive income in bonds, although selectivity is key. The Federal Reserve hiked interest rates on Wednesday, bringing the fed funds rate to 3.75% to 4%. It also signaled one more increase by the end of the year. While the 10-year Treasury yield initially moved above 5% after the announcement, it was slightly lower Thursday at around 4.95%. Bond yields move inversely to prices. âIâm not sure weâve seen the top in yields,â said Brian Rehling, co-head of global fixed income and digital asset strategy at Wells Fargo Investment Institute. âI think the Fed probably has more work to do.â Bond yields, particularly on the 10- and 30-year Treasurys, had already been moving higher prior to the Fed decision, thanks to concerns about inflation, bond supply from artificial intelligence companies and the rising government deficit. Investors seeking total return, which includes price appreciation and income, may want to stick with equities right now since bond yields are expected to move higher, said Rehling. However, income-seeking investors can snap up some solid yields. âIf you donât care as much about the market price movement, and you can pick up 5%-plus yield ⊠in investment grade or high yield [bonds],â he said, âthatâs attractive because even if you have some price deterioration, you do have the coupon that cushions your total return.â Matthew Palazzolo, senior investment strategist at Bernstein Private Wealth Management, also thinks the recent move higher in Treasury yields is a great opportunity for income investors. âThat just pushes up overall rates and provides them with a nicer amount of income. And importantly, and as weâve been saying for our clients, this provides an attractive entry point,â he said. Income opportunities Investment-grade corporate bonds make a lot of sense right now because the economy is expected to continue doing well and corporate fundamentals remain strong, Rehling said. Investors can also add some exposure to high-yield, but they should stick with higher-rated companies since the elevated yields are going to be a drag on the weakest names, he added. He would also stay with shorter-maturity bonds, two years or less â and no more than five years. For its part, the UBS chief investment office sees select opportunities across regions and market segments. âInvestors should calibrate both credit risk and duration to their objectives and investment horizons,â wrote Ulrike Hoffmann-Burchardi, chief investment officer for the Americas and global head of equities at UBS Financial Services. He suggests investors consider selectively adding duration in high-quality bonds. âAlongside attractive income, these securities have scope for price gains if tighter monetary policy slows growth or reduces longer-term inflation expectations, leading yields to declineâ as bond prices rise, he said. Investment-grade corporates offer attractive income at intermediate maturities, while higher-risk credit â such as high-yield and emerging market bonds â should have short-dated exposure, he added. Tax-free yields This is also a good time to buy municipal bonds, said Bernsteinâs Palazzolo. Munis are free of federal tax, and, if the holder lives in the state in which the bond is issued, exempt from state taxes as well. âTo buy municipals here, yielding the levels that they are, [you are] not only starting with a nice beginning level of income, but even if rates begin to move higher still, youâre protected against that duration because youâre collecting a good amount of income,â he explained. He tends to favor muni portfolios that have a duration of about six years, with nice income and little interest-rate sensitivity. No âimmediateâ return to 60/40 In addition to income, bonds may also provide ballast in broader portfolio. âHigher starting yields reinforce bondsâ role as a key source of portfolio income, while high-quality bonds can provide valuable diversification if economic growth slows,â Hoffmann-Burchardi at UBS said. Goldman Sachs is wary of the 10-year Treasury right now and doesnât see an immediate return to a traditional 60/40 portfolio. âWe see a case for a return to more ânormalâ strategic bond allocations but the tactical case for adding long-dated bonds is mixed,â Goldman analyst Christian Mueller-Glissmann said in a note Thursday. Energy bottlenecks and central bank policy will likely drive both bonds and stocks in the near term, with rate relief supporting both but yield increases weighing more on equities. âThat said, over longer horizons, higher starting yields should lift optimal bond allocations from the unusually low levels of the past five years towards historical norms,â he wrote.
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– Use profiles to select personalised content 231 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
– Measure advertising performance 912 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
– Measure content performance 403 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
– Understand audiences through statistics or combinations of data from different sources 575 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
– Develop and improve services 683 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
– Use limited data to select content 179 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.
Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.
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