Technologies
Pixel 7 Pro Actually Challenges My $10,000 DSLR Camera Gear
My full-frame Canon camera is better, but Google’s flagship phone opens creative options far beyond snapshots.
Google got my attention by bragging about the Pixel 7 Pro‘s “pro-level zoom” and asserting that the Android phone’s photography features can challenge traditional cameras. I’m one of those serious photographers who hauls around a heavy camera and a bunch of bulky lenses. But I also love phone photography, so I decided to test Google’s claims.
At its October launch event, Google touted the Pixel 7 Pro’s telephoto zoom for magnifying distant subjects, its Tensor G2-powered AI processing, its faster Night Sight for low-light scenes and a new macro ability for closeup photos. “It cleverly combines state-of-the-art hardware, software and machine learning to create amazing zoom photos across any magnification,” Pixel camera hardware chief Alexander Schiffhauer said at the phone’s launch event. Google wants you to think of this phone as offering a continuous zoom range from ultrawide angle to supertelephoto.
As you might imagine, I got better results from my “real” camera equipment, which would cost $10,000 if purchased new today. Even though my Canon 5D Mark IV is now 6 years old, it’s hard to beat a big image sensor and big lenses when it comes to color, sharpness, detail and a wide dynamic range spanning bright and dark tones.
But the Pixel 7 Pro’s photographic flexibility challenges my camera setup better than any other phone I’ve used, even outperforming my DSLR in some circumstances and earning a “stellar” rating from CNET editor Andrew Lanxon. While my camera and four lenses fill a whole backpack, Google’s smartphone fits in my pocket. And of course that $900 smartphone lets me share a selfie, check my email, pay for the groceries and tackle the daily crossword puzzle.
With the steady annual improvement in smartphone camera hardware and image processing, a smartphone isn’t just a better-than-nothing camera. These little slices of electronics are increasingly able to nail important shots and open up new creative possibilities for those who are discovering the rewards of photography.
I’ll keep hauling my DSLR on hikes and family outings. But because I won’t always have it with me, the Pixel 7 Pro — in particular its zoom and low-light abilities — means I won’t be as worried about missing the shot when I don’t.
My Canon 5D Mark IV, which costs $2,700 new these days, most often has the $1,900 Canon EF 24-70mm f/2.8L II USM lens mounted. I also use the $2,400 EF 100-400mm f/4.5-5.6L IS II USM for telephoto shots, the $1,300 ultrawide EF 16-35mm f/4L IS USM zoom, the $1,300 EF 100mm f/2.8L Macro IS USM for closeups, and the $429 Extender EF 1.4X III for more telephoto reach when photographing birds. Here’s how that gear stacks up against the Pixel 7 Pro’s 0.5x ultrawide, 1x main camera and 5x telephoto camera.
Google Pixel 7 Pro vs. Canon 5D Mark IV, main camera
With plenty of light, the Pixel 7 Pro’s 24mm main camera does a good job capturing color and detail in its 12-megapixel images. Check the comparisons here (and note that my DSLR shoots in a more elongated 3:2 aspect ratio than the Pixel 7 Pro’s 4:3).
Pixel peeping shows the phone can’t hold a candle to my 30-megapixel DSLR when it comes to detail. If you’re printing posters or need a lot of detail for photo editing, a modern DSLR or mirrorless camera is worth it. But 12 megapixels is plenty for most purposes. Check the below cropped images to see what’s going on up close.
Google missed a chance to shoot even higher resolution photos than my 30-megapixel DSLR, though. The Pixel 7 Pro’s main camera has a 50-megapixel sensor. It takes 12-megapixel photos using an approach called pixel binning that combines each 2×2 pixel group on the sensor into one effectively larger pixel. That means better color and low-light performance when shooting at 24mm. But you can use those 50 megapixels differently by skipping the pixel binning and shooting in the sensor’s full resolution when there’s sufficient light. That’s exactly what Apple does with the iPhone 14 Pro camera, and I wish Google did the same.
Pixel 7 Pro vs. DSLR, people and pets
The Pixel 7 Pro was capable at portrait photography. I prefer shooting raw and editing the shots myself because I sometimes find the Pixel 7 Pro makes faces look a little too processed, and I find its color balance a bit cool for my tastes. With the main camera, the Pixel 7 Pro does a pretty good job finding faces, tracking them and staying focused. For 2022, the Pixel 7 Pro now can find individual eyes, the ideal focus point of a camera and a weak point on my older DSLR.
On this comparison, I find the DSLR did a better job with skin tones, but the Pixel 7 Pro capably exposed the face in tricky lighting.
Using the Pixel 7 Pro’s portrait mode, which artificially blurs photo backgrounds, I find the processing artifacts distracting, especially with flyaway hair, though that’s not a problem with the example below. The shot is workable for quick sharing and looks fine on smaller screens, but I wouldn’t make a print of it. For the DSLR shot, I used my Sigma 35mm f1.4 lens, shooting wide open at f1.4 for the smoothest possible background blur. It’s much better than the Pixel 7 Pro, though its shallow depth of field blurs the hands and plastic toys.
For pets, the Pixel 7 Pro again did a great job finding and focusing on eyes. Here’s my dog, up close. The main camera at 1x zoom, or 24mm, isn’t ideal for single subjects, though, and the camera’s performance at 2x isn’t as strong, so bear that in mind.
To see how much more detail my SLR can capture — as long as I get focus right — check the cropped views below. And note that new mirrorless cameras from Sony, Nikon and Canon do a good job with eye tracking for easier focus.
DSLR vs. Pixel 7 Pro, telephoto cameras
Telephoto lenses magnify more distant subjects, and the Pixel 7 Pro has a remarkable range for a smartphone. Its sensors can shoot at 2x, 5x and 10x zoom modes with minimal processing trickery. It’ll shoot at intermediate settings with various combinations of cropping and multi-camera image compositing that I find fairly convincing. Then it reaches up to 30x with Google’s AI-infused upscaling technology, called Super Res Zoom. Here’s the same scene shot across the Pixel 7 Pro’s full range from supertelephoto 30x to ultrawide 0.5x:
The image quality is pretty bad by the time you reach 30x zoom, an equivalent of 720mm. But even my expensive DSLR gear only reaches 560mm maximum, and venturing beyond 10x on the Pixel 7 Pro can be justified in many circumstances. Not every photo has to be good enough quality to make an 8×10 print.
Bigger telephoto photography
Telephoto lenses are big, which is why those pro photographers at NFL games haul around monopods to support their hulking optics. Canon’s RF 400mm f/2.8 L IS USM lens, popular on the sidelines, weighs more than six pounds, measures more than 14 inches long, and costs more than my entire collection of cameras and lenses. My Canon 100-400mm zoom is smaller and cheaper but doesn’t let in as much light, but it’s still gargantuan compared with the Pixel 7 Pro. I’m delighted to be able to capture useful telephoto shots on a Pixel phone, an option that previously was available only on rival Android phones from Samsung and others.
Google exploits the Pixel 7 Pro’s 50-megapixel main camera sensor for the first step up the telephoto lens ladder, a 2x zoom level good for portraits. The Pixel 7 Pro uses just the central 12 megapixels to capture a 12-megapixel photo in 2x telephoto mode, an equivalent focal length of 48mm.
The dedicated telephoto camera kicks in at 5x zoom, an equivalent of 120mm. Instead of a bulky telephoto protuberance, Google uses a prism to bend light 90 degrees so the necessary lens length and 48-megapixel image sensor can be tucked sideways within the Pixel 7 Pro’s thicker “camera bar” section. It also can use the central megapixels in its 10x mode, or 240mm, an option I think is terrific. This San Francisco architectural sight below is pretty good:
Using AI and software processing to zoom further, the camera can reach 20x and even 30x zoom, which translates to 480mm and 720mm. By comparison, my DSLR reaches 560mm with my 1.4x telephoto extender.
My DSLR would have trounced the Pixel 7 Pro for this scene of Bay Area fog lapping up against the Santa Cruz Mountains south of San Francisco, shot somewhere between 15x and 20x. (I wish Google would write zoom level metadata into photos the way my Canon records lens focal length settings.) But guess what? I was mountain biking and didn’t take my DSLR. The best camera is the one you have, as the saying goes.
Back at 10x zoom, I was pleased with this shot below of my pal Joe mountain biking. I’ve photographed people in this very spot before with smartphones, and this was the first time I wasn’t frustrated with the results.
Google’s optics and image processing methods are clever but not magical. The Pixel 7 Pro produces a 12-megapixel image, but the farther beyond 10x you shoot, the more you’ll cringe at its blotchy details that look more like a watercolor painting. That’s the glass-is-half-empty view. I’m actually on the glass-is-half-full side, appreciating what you can do and recognizing that a lot of photos will be viewed on smaller screens. Image qualityof 10x is respectable, and that alone is a major achievement.
Here’s a comparison of a rooftop party photographed with the Pixel 7 Pro at 30x, or 720mm equivalent, and my camera at 560mm, but cropped in to match the phone’s framing. The DSLR does better, of course. Even cropped, it’s an 18-megapixel image.
Practical limits on Pixel 7 Pro’s telephoto cameras
To really exercise the phone, I toted it to see the US Navy’s Blue Angels flight display over San Francisco. Buildings and fog blocking my view made photography tough, but I found new limitations to the Pixel 7 Pro.
Fiddling with screen controls to hit 10x or more zoom is slow. Framing fast-moving subjects on a smartphone screen is hard, even with the aid of the miniature wider-angle view that Google pops into the scene and its AI-assisted stabilization technology. Focus is also relatively pokey. With my DSLR, I could rapidly find the jets in the sky, lock focus, track them as they flew and shoot a burst of shots.
I didn’t get a single good photo of the Blue Angels with the Pixel 7 Pro. Google’s “pro-level zoom” works much better with stationary subjects.
DSLR vs. Pixel 7 Pro, shooting in the dark
Here’s where the Pixel 7 Pro beats out a vastly more expensive camera. There’s no way you can hold a camera steady for 6 seconds, but Pixel phones in effect can thanks to computational photography techniques that Google pioneered. Google takes a collection of photos, using AI to judge when your hands are most still, then combines these individual frames into one shot. It’s the basis of its Night Sight feature, which I’ve used many times and, at its extreme, powers an astrophotography mode I’ve used to take 4-minute exposures of the night sky.
Below is a comparison of a nighttime scene with the Pixel 7 Pro at 1x, where it’s best at gathering light, and my DSLR with its 24-70mm f2.8 lens. The DSLR has more detail up close, but the Pixel 7 Pro does well, and its deeper depth of field means the leaves in the foreground aren’t a smeary mess.
Here’s a comparison of a 2x zoom photo with the Pixel 7 Pro and the best I could do handheld with my 24-70mm f2.8 lens. The longer your zoom, the harder it is to hold a camera steady, and even with my elbows on a railing to steady the camera, the Pixel 7 Pro shot was vastly easier to capture. I had to crank my DSLR’s sensitivity to ISO 12,800 to get the shutter speed down to 1/8sec, and even then, most of the photos were duds. Image stabilization helps, but this lens doesn’t have it.
Just for kicks, I used a tripod to take three exposure-bracketed shots with my DSLR and merged them into a single HDR (high dynamic range) photo in Adobe’s Lightroom software. The longest exposure was 30 seconds. That’s how much effort it took to beat a Night Sight photo I took just standing there holding the phone for 6 seconds. Check the comparison below.
Here’s where my DSLR completely trounced the Pixel 7 Pro, even with Night Sight, though: the nearly full moon. Here’s the Pixel 7 Pro at 30x zoom vs. my DSLR at 560mm, cropped so the framing matches.
DSLR vs. Pixel 7 Pro, dynamic range
One of the best measures of a camera is dynamic range, the span between dark and light it can capture in a single scene. To exercise the Pixel 7 Pro here, I shot in raw format, which allows for more editing flexibility. Then I edited the photos, cranking the exposure up 4 stops to reveal noise problems in shadowed areas and then down 4 stops to see how well it captured detail in bright areas.
In short, I’m impressed. Google squeezes a remarkable amount of data out of its relatively small sensor with its processing methods.
Two techniques are relevant. With Google’s HDR+ system, the Pixel 7 Pro combines multiple underexposed frames and one regularly exposed frame to record shadow detail without blowing out highlights in bright areas. And Google includes this data in a “computational raw” format that packages that detail in Adobe’s very flexible DNG format. It’s not truly raw, like the single frame of data pulled from my DSLR’s image sensor is, but it’s an excellent option for smartphone photography.
Below is a cropped photo with the Pixel 7 Pro’s 1x camera, underexposed by 4 stops to see if was able to record a range of tones even in the very bright pampas grass plumes. It was.
Shooting at 2x, which uses only the central pixels on the 1x camera, poses more of a challenge when going up against my DSLR, which suffers no such degradation in hardware abilities when I zoom in. Overexposed by 4 stops, you can see a lot more noise and color problems with the Pixel 7 Pro in the comparison below. But overall, it’s got impressive dynamic range on the main camera.
DSLR vs. Pixel 7 Pro, ultrawide
Google made the ultrawide lens on the Pixel 7 Pro an even wider field of view compared with last year. What you like is a matter of personal preference, but I appreciate the dramatic perspective that you can capture with a very wide angle. When I don’t need it, the 24mm main camera still qualifies as wide angle.
Here’s a comparison of a scene shot with the Pixel 7 Pro and my DSLR’s 16-35mm ultrawide zoom.
DSLR vs. PIxel 7 Pro, macro
The new ultrawide camera now has autofocus hardware, and that opens up the world of macro photography for close-up subjects. Apple’s iPhone Pro models got this ability in 2021, and I’ve loved macro photos for years as a way to shoot flowers, mushrooms, toys and other small subjects, so I’m delighted to see it on the higher-end Pixel phones.
As with the iPhone, though, the macro is useful as long as the subject fits in the central portion of the frame. Note in this comparison below how blurred the image gets toward the periphery of this butterfly coaster with the Pixel 7 Pro.
No, it’s not as good as my DSLR. But with macro abilities, Night Sight and a zoom range from ultrawide to super telephoto, the Pixel 7 Pro is more than just useful for snapshots. It lets you start exploring a much bigger part of photography’s creative realm.
Technologies
TSMC chip capacity is âfierceâ battleground for AI customers, amid record quarter
TSMC had a record quarter, but it can’t make chips for everyone as Nvidia, Apple, Broadcom and AMD fight for capacity.
As Taiwan Semiconductor Manufacturing Co.âs record quarter makes clear, demand from chipmakers shows no sign of slowing down. In fact, TSMC canât manufacture quickly enough.
The artificial intelligence boom has created unending need for space on factory lines at the worldâs leading chip manufacturer, and it could put a chokehold on the entire industryâs ability to scale. Last year, TSMC said it had the capacity to make more than 17 million 12-inch equivalent wafers. But customers want more.
âThe competition is extremely fierce,â said Jordan Klein, an analyst at Mizuho Securities. âItâs a game of who can get the most leverage and supply.â
TSMC makes the vast majority of the worldâs most advanced semiconductors, the graphics processors and central processors from Nvidia, AMD and Broadcom that are necessary for running AI workloads. Now a growing number of tech firms â Apple, Google, Amazon, Microsoft, Meta and OpenAI â also rely on TSMC to make custom in-house AI accelerators.
TSMC North American CEO Sajiv Dalal told CNBC he gets at least 10 calls a day about wafer capacity. TSMC posted record profit for a sixth straight quarter on Thursday and expects fourth-quarter revenue to be 58% higher than a year earlier, driven by strong demand for its advanced chipmaking technologies.
If compute demand continues to grow at the current rate over the next 12 to 18 months, Klein said capacity constraints at TSMC could threaten some of the industryâs massive infrastructure investments and the âaggressive revenue growth targetsâ from the AI companies. U.S. hyperscalers are projecting well over $700 billion in capital expenditures this year, and analysts expect that figure to jump in 2027.
AI ambitions are also threatened by a global shortage of memory chips. The logic chips that TSMC manufactures are more complex and expensive to produce. That means GPU and CPU leaders like Nvidia and AMD work out lengthy contracts and bespoke deals with TSMC behind closed doors years in advance. Nvidia CEO Jensen Huang and AMD CEO Lisa Su have both visited Taiwan multiple times this year.
Sid Sheth, CEO of AI chip startup D-Matrix, has fostered a relationship with TSMC for more than 20 years, and his company relies on TSMC to manufacture its processors. Sheth said that for TSMC customers, many roads lead to Kevin Zhang, a senior vice president of the Taiwanese company and a central figure in determining which chipmakers get access to its coveted factory lines.
Heâs âcurrently probably the most popular person on the planet,â Sheth said in an interview. Sheth said that Jerry Qubain, D-Matrixâs vice president of manufacturing, has been visiting TSMC since 1992 and goes to Taiwan three to four times a year.
âThis was even before Nvidia was founded,â Sheth said. âThatâs a good example of a person we brought on board because of the relationships he has at TSMC.â Qubain joined D-Matrix in 2024. TSMC declined to participate in this story.
Betting on startups
TSMC had 534 customers in 2025. While it doesnât name or rank them, its top 10 customers accounted for 78% of net revenue, with its top two bringing in 19% and 17%, respectively.
That leaves startups competing for capacity against customers with far bigger orders. Sheth said TSMC is âselective,â but has an incentive to back promising newcomers.
âThey were very supportive of Nvidia and Broadcom when they were very young companies, and now these are their biggest customers today,â Sheth said. âThey want to see a repeat of that.â
TSMC is hustling to bring much more capacity online, with new fabs in Taiwan, Japan and Arizona â itâs making advanced chips in the U.S. for the first time. In July, TSMC announced it was adding $100 billion and âseveral moreâ fabs to the six planned in Arizona, bringing its total commitment to $265 billion. TSMC is also reportedly considering an entirely new fab location in Texas.
All of this will take years to come online. In the meantime, analysts say TSMC is adding tools like ASMLâs extreme ultraviolet lithography machines to existing factories to ramp up capacity. ASML smashed profit expectations in its earnings report Wednesday and said customers are interested in placing orders through 2030.
TSMC isnât the only option. Capacity constraints create an opening for the other two leading advanced chip manufacturers, Samsung and Intel, to win customers.
âPeople want a second source to be able to twist TSMCâs arm and keep them honest on pricing,â Dan Hutcheson, an analyst at TechInsights, told CNBC.
That second source might be Intel, the only U.S.-based advanced logic manufacturer. Although its foundry business has been struggling with delays and setbacks for years, Hutcheson says all the big chipmakers are now testing there.
Trade association SEMI expects 102 new chip fabs will come online globally by 2029, including 15 in the U.S. and 78 in Asia. China is the primary growth engine, expected to nearly triple capacity by 2030. In a race to catch up, American fab investments are projected to more than double by 2029.
With an increasing Arizona presence and âextremely fierceâ competition for wafer capacity, Klein says TSMC is âone of the best strategically positioned companies on the face of the planet.â
WATCH: Breaking down AI chips, from Nvidia GPUs to ASICs by Google and Amazon
Technologies
September Producer Prices Surge 6.3% Year Over Year, Largest Gain Since 2022
U.S. wholesale prices surged 6.3% annually in September, the largest increase since 2022, driven largely by energy costs amid the Middle East conflict. The data has increased expectations that the Federal Reserve will raise interest rates later this month.
On Thursday, the September producer price index significantly exceeded economist predictions, highlighting persistent inflation driven by energy costs during the U.S. conflict with Iran.
According to the Bureau of Labor Statistics, the gauge of underlying inflation rose 1.3% for the month and 6.3% year over year. These represent the strongest monthly and annual increases since March 2022 and December 2022, in that order.
These figures surpassed the projections of economists surveyed by Dow Jones, who had predicted a 0.6% monthly rise and a 5.5% annual increase.
Energy costs accounted for a significant portion of the gains, as the Middle East conflict restricted oil supply and pushed prices higher. The core PPI, which strips out volatile food and energy from the wholesale inflation measure, increased 0.7% monthly and 5% over the past year.
However, there are indications that skyrocketing energy prices are rippling into other sectors. The Bureau of Labor Statistics noted in Thursdayâs report that nearly half of Septemberâs rise in processed goods for immediate demand was linked to higher diesel fuel prices.
This is the most recent in a series of reports over the past few days demonstrating that inflation remains a burden for both consumers and businesses.
The consumer price index released on Wednesday showed a 0.6% increase from August to September and a 3.7% rise over 12 months. Economists surveyed by Dow Jones had expected 0.6% and 3.6%, respectively.
Stripping out food and energy, the core CPI rose 0.3% for the month and 2.6% compared with the previous year. Economists had forecast gains of 0.2% and 2.5%, respectively.
The Federal Reserveâs Beige Book, a summary of economic activity released Wednesday, contained a record number of inflation-related term mentions, according to Bespoke Investment Group analysis.
Government data released in a separate Thursday report showed retail sales increased 0.8% in September, beating the 0.4% economists expected. This represented a deceleration from the previous month, when retail sales climbed by over 1%.
When auto and gas station spending is excluded, retail sales rose 0.25% from August to September, down from roughly 1.1% in the prior period. This slowdown suggests that elevated fuel costs are prompting consumers to cut back in other areas.
This weekâs figures have led a growing minority of fed funds futures traders to anticipate a rate hike by the central bank at its meeting later this month. Traders are now assigning a nearly 34% probability that the Fed raises borrowing costs on Oct. 28, compared with less than 18% a week earlier, according to CMEâs FedWatch tool. Roughly 90% expect at least one increase by yearâs end.
âWith two consecutive days of inflation readings above forecasts, the Fed appears to have no option but to raise rates again this year,â said Chris Zaccarelli, chief investment officer at Northlight Asset Management.
These reports provide some of the last looks at U.S. inflation trends before the midterm election, which could influence the balance of power between political parties in Washington.
Technologies
Treasury yields slide as investors flee to safety of bonds amid tech rout
Investors rotated into bonds amid a broader flight to safety.
Treasury yields dropped Thursday, as investors continued to cash in technology shares and fled to the safety of bonds following the latest wholesale inflation data.
The benchmark 10-year Treasury
One basis point equals to 0.01%, and yields and prices move in opposite directions.
| Symbol | Company | Yield | Change |
|—|—|—|—|
| US10Y | U.S. 10 Year Treasury | 5.085% | -0.105 |
| US1M | U.S. 1 Month Treasury | 4.018% | +0.025 |
| US1Y | U.S. 1 Year Treasury | 4.471% | -0.028 |
| US2Y | U.S. 2 Year Treasury | 4.749% | -0.053 |
| US30Y | U.S. 30 Year Treasury | 5.424% | -0.10 |
| US3M | U.S. 3 Month Treasury | 4.197% | +0.002 |
| US6M | U.S. 6 Month Treasury | 4.361% | -0.014 |
Wholesale prices jumped at an annual rate of 6.3% in September, the biggest gain since 2022, according to the Bureau of Labor Statistics. Economists polled by Dow Jones were forecasting an advance of 5.5%.
The producer price report comes on the heels of the latest consumer price index released Wednesday that also came in hotter than expected. The measure of goods and services costs across the U.S. economy rose 0.6% monthly and 3.7% on an annual basis in September against the consensus forecast for gains of 0.6% and 3.6%, respectively.
Investors rotated into bonds amid a broader flight to safety, as growing fears of higher inflation and interest rates, and their effect on the AI spending boom, saw investors dump shares of high-flying technology companies.
The data did little to change interest rate expectations, with fed funds futures pricing in at least one more quarter-point raise by the end of the year, according to the CME FedWatch tool. The likelihood that rates will move higher than the current fed funds range of 3.75% to 4.00% has risen sharply over the past month.
âWith a second day in a row of higher-than-expected inflation numbers, it seems the Fed will have no choice but to raise rates again this year,â said Chris Zaccarelli, chief investment officer at Northlight Asset Management.
âWhile we donât expect them to raise rates later this month (because it is so close to the mid-term election), we do think that they will increase the Fed Funds rate another [quarter point] in December.â
Last month, the U.S. central bank raised benchmark lending rates for the first time this year, lifting fed funds from their prior range of 3.50% to 3.75%.
Correction: A previous version of this article misstated how traders are pricing the Fedâs next interest rate decision.
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