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Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Today’s NYT Strands Hints, Answers and Help for Oct. 23 #599

Here are hints and answers for the NYT Strands puzzle for Oct. 23, No. 599.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle might be Halloween-themed, as the answers are all rather dangerous. Some of them are a bit tough to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Please don’t eat me!

If that doesn’t help you, here’s a clue: Remember Mr. Yuk?

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

  • POND, NOON, NODE, BALE, SOCK, LOVE, LOCK, MOCK, LEER, REEL, GLOVE, DAIS, LEAN, LEAD, REEL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • AZALEA, HEMLOCK, FOXGLOVE, OLEANDER, BELLADONNA

Today’s Strands spangram

Today’s Strands spangram is POISONOUS. To find it, look for the P that is the first letter on the far left of the top row, and wind down and across.

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Oct. 23, #395

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Oct. 23, No. 395.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Today’s Connections: Sports Edition has one of those crazy purple categories, where you wonder if anyone saw the connection, or if people just put that grouping together because only those four words were left. If you’re struggling but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t show up in the NYT Games app but appears in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Fan noise.

Green group hint: Strategies for hoops.

Blue group hint: Minor league.

Purple group hint: Look for a connection to hoops.

Answers for today’s Connections: Sports Edition groups

Yellow group: Sounds from the crowd.

Green group: Basketball offenses.

Blue group: Triple-A baseball teams.

Purple group: Ends with a basketball stat.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is sounds from the crowd. The four answers are boo, cheer, clap and whistle.

The green words in today’s Connections

The theme is basketball offenses. The four answers are motion, pick and roll, Princeton and triangle.

The blue words in today’s Connections

The theme is triple-A baseball teams.  The four answers are Aces, Jumbo Shrimp, Sounds and Storm Chasers.

The purple words in today’s Connections

The theme is ends with a basketball stat.  The four answers are afoul, bassist, counterpoint and sunblock.

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Technologies

Amazon’s Delivery Drivers Will Soon Wear AI Smart Glasses to Work

The goal is to streamline the delivery process while keeping drivers safe.

Amazon announced on Wednesday that it is developing new AI-powered smart glasses to simplify the delivery experience for its drivers. CNET smart glasses expert Scott Stein mentioned this wearable rollout last month, and now the plan is in its final testing stages.

The goal is to simplify package delivery by reducing the need for drivers to look at their phones, the label on the package they’re delivering and their surroundings to find the correct address. 


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A heads-up display will activate as soon as the driver parks, pointing out potential hazards and tasks that must be completed. From there, drivers can locate and scan packages, follow turn-by-turn directions and snap a photograph to prove delivery completion without needing to take out their phone.

The company is testing the glasses in select North American markets.

Watch: See our Instagram post with a video showing the glasses

A representative for Amazon didn’t immediately respond to a request for comment.

To fight battery drain, the glasses pair with a controller attached to the employee’s delivery vest, allowing them to replace depleted batteries and access operational controls. The glasses will support an employee’s eyeglass prescription. An emergency button will be within reach to ensure the driver’s safety. 

Amazon is already planning future versions of the glasses, which will feature «real-time defect detection,» notifying the driver if a package was delivered to the incorrect address. They plan to add features to the glasses to detect if pets are in the yard and adjust to low light.

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