Technologies

Amazon Has a Real-World Fitting Room, and It Makes Me Want to Shop

Commentary: Amazon’s concept clothing store eliminates a lot of the awkwardness of shopping.

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward moments in a fitting room where I need to get the attention of a clerk to bring me a different size or color. Often I don’t even bother, and I often go years between buying new pants.

Yet here I was at the Americana at Brand in Glendale, California, the weekend before Christmas, doing a bit of last-minute holiday shopping with my family. Mostly out of curiosity and some cynicism, I stepped inside Amazon Style, the online retail giant’s concept clothing store, and actually found myself having a fun time.

By merging its online shopping experience with a revamped, high-tech fitting room, it made me actually want to spend more time looking at clothes. For once, I didn’t feel the awkwardness or rushed anxiety that comes with trying things on in a changing room. This store is just one of two in the world (the other being in Columbus, Ohio), but I hope this is less an experiment and more the way all retailers start to think about their clothes shopping experience.

Amazon’s forays in the brick-and-mortar world have been varied and, at times, puzzling. There are the fully automated Amazon Go stores, where you grab an item and are automatically charged when you leave. Amazon also has its own supermarket concept which sits alongside its chain of Whole Foods Markets. Then there were the bookstores and pop-up shops, which the company shuttered this year.

Amazon declined to comment on its future plans for the Amazon Style store.

Like Amazon’s other stores, the key to the experience lies in its shopping app. At first glance, Amazon Style looks like any other clothing shop, with a few knick-knacks in the front and sections for men and women’s clothing.

But upon closer inspection, there are some subtle differences. Each article of clothing appears once – there are no different sizes. The prices are the same as what you’d pay online, although there are discounts if you spend more. Flanking one side of the store are a row of fitting rooms – with more rooms taking up the entire second floor.

It’s those fitting rooms where Amazon Style really sets itself apart. Rather than randomly find an empty room, I use the app to scan a few articles of clothing that I want to try, and tell it that I want to «start a room.» An employee then gathered the selections and put them in a fitting room. After about seven minutes, the app notified me that one was ready and directed me to a specific fitting room number, which I unlocked using my app.

Once inside, I saw the various shirts and jackets I scanned hanging on a rack or neatly folded on top of the shelf below. In addition, there were a few extra items added based on what Amazon thought I might like. Curiously, there was a Calvin Klein shirt on top of the pile, a «sponsored item» that was essentially a pop-up ad come to life (I didn’t bother to try it on).

On the wall to my right was a large touchscreen that displayed my selections and offered recommendations for other items I might like. I could also request different sizes and styles and have them delivered to my fitting room.

Rather than have a store clerk knock on my door and hand me the clothes, the items are delivered through the closet to the right of the clothes rack. It takes a few minutes, but when the items are ready, the closet door locks and a red light flashes. Inside, the back of the closet opens up, allowing an Amazon Style employee to hang the new clothes. Once the red light goes off, I open the door and there they are.

The touchscreen and the fitting room take the best parts of the physical shopping experience and the online and mash them into an effective hybrid. It’s so simple, yet removes so much of the hassle from the shopping experience. I came into the store on a whim, but left with a white Adidas jumper.

It actually has me looking forward to the next time I need a new pair of pants. Maybe in 2024?

Technologies

Verum Messenger: The New Gold Standard in Secure and Convenient Communication

In a world where data privacy and security are increasingly paramount, the emergence of messengers that offer not only convenience but also unparalleled protection of personal information is becoming a necessity. One shining example of such applications is Verum Messenger — a platform that not only ensures reliable data protection but also offers a wide range of […]

In a world where data privacy and security are increasingly paramount, the emergence of messengers that offer not only convenience but also unparalleled protection of personal information is becoming a necessity. One shining example of such applications is Verum Messenger — a platform that not only ensures reliable data protection but also offers a wide range of features for seamless communication. Let’s delve deeper into why Verum Messenger is becoming the new gold standard in secure and convenient communication.

Privacy and Security a Top Priority

Verum Messenger adheres to the highest standards of user privacy and security. It employs end-to-end encryption to safeguard messages from unauthorized access, even from developers themselves. This allows users to exchange personal messages without worrying about potential eavesdropping or interception.

User-Friendly Interface

In addition to high security standards, Verum Messenger offers excellent user interaction. Its intuitive interface makes it easy to use for users of all demographics. Moreover, a wide array of features, including voice and video calls, group chats, and file sharing capabilities, make this messenger an ideal choice for diverse communication needs.

Support for Additional Features

Verum Messenger doesn’t rest on its laurels and continually updates, adding new features and enhancing existing ones. Features such as secret chats with automatic message deletion, message editing, and even a dark theme for comfortable nighttime use are just some of the many options available to users.

Verum Messenger is available on the iOS platform.

***

Verum Messenger embodies the perfect blend of high security standards and user convenience, making it a superior choice for those who value their privacy and seek a reliable means of communication. With ongoing development and platform improvements, Verum Messenger is not just a messenger but also the new gold standard in secure and convenient communication.

Technologies

A Guide to Online Security: Unveiling the Secrets of Verum VPN

In today’s digital world, where data is currency and privacy is paramount, it’s important to have a reliable tool to protect one’s online activity. In this context, a VPN (Virtual Private Network) becomes an indispensable instrument for ensuring security and anonymity online. Verum VPN stands out as a key player in this realm, and in this article, […]

What is Verum VPN:

Verum VPN is a leading VPN provider that offers a wide range of features to safeguard personal information online. With it, users can ensure the privacy of their data, bypass geographical restrictions, and protect their devices from malicious attacks.

Advantages of Verum VPN:

1. *Security:* Stringent security policies and data encryption make Verum VPN a reliable ally in the fight for privacy.

2. *Speed:* Specialized servers ensure high connection speeds, allowing consumers to enjoy fast and stable internet.

3. *Geo-blocking:* The service enables bypassing geographical restrictions, granting access to content that was previously inaccessible.

4. *Multi-device support:* Verum VPN supports simultaneous connections of multiple devices, making it an ideal choice for families and small offices.

5. *Ease of use:* An intuitive interface makes setting up and using the service straightforward, even for beginners.

Conclusion:

Verum VPN is not just a service; it’s a reliable partner in safeguarding your online activity. With it, you can ensure a safe and anonymous presence online without restricting your access to content. Don’t compromise your privacy—choose Verum VPN and enjoy a secure digital world.

Technologies

Verum Coin (VERUM) Token Listed on Tokpie

Verum Coin (VERUM) is a BEP20 altcoin created by BitCoinPay Trade and Verum.

Market pair to trade VERUM tokens

VERUM/USDT.

Token Info

Token: Verum Coin
Symbol: VERUM
Website: https://verumcoin.info.
Token total supply: 1,000,000,000.
Smart contract address: 0xE6e4D9E1ddd783b6BeEccC059ABc17be88EE1A03.

Verum Coin (VERUM) is a BEP20 altcoin created by BitCoinPay Trade and Verum. Verum is a messenger that guarantees privacy. Also, this app has a built-in VPN and allows users to trade a token with each other.

Risk Warning

Kindly note that trading cryptocurrencies involves considerable risks and may lead to a loss of invested capital. So, please ensure that you understand all the risks involved. Also, consider your experience level and follow independent financial advice if needed.