Technologies
What Google Needs to Do For Android to Overcome Apple and iPhone in 2023
Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.
From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.
Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.
But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.
So what can Google do to make Android relevant in the US again? Here are a few ways.
Double down on ecosystem
Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.
«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»
Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.
The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.
«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.
The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.
Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.
Matter matters
One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.
Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.
Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.
«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.
Beat Apple to innovation
Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.
High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.
There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.
Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.
«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»
Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»
Technologies
Today’s NYT Connections Hints, Answers and Help for June 8, #728
Here are some hints and the answers for Connections for June 8, #728.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.
Today’s NYT Connections puzzle could be tricky. The purple category is one of those «sounds like» groups, that can be really tough to figure out. Read on for clues and today’s Connections answers.
The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.
Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time
Hints for today’s Connections groups
Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group, to the tough (and sometimes bizarre) purple group.
Yellow group hint: Keep at it.
Green group hint: Think Wall Street animals.
Blue group hint: Online encyclopedia subheads.
Purple group hint: $$$.
Answers for today’s Connections groups
Yellow group: Persist.
Green group: Animal metaphors in economics.
Blue group: Sidebar info on a person’s Wikipedia page.
Purple group: Homophones of slang for money.
Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words
What are today’s Connections answers?
The yellow words in today’s Connections
The theme is persist. The four answers are hold, last, stand and stay.
The green words in today’s Connections
The theme is animal metaphors in economics. The four answers are bear, bull, dove and hawk.
The blue words in today’s Connections
The theme is sidebar info on a person’s Wikipedia page. The four answers are born, education, occupation and spouse.
The purple words in today’s Connections
The theme is homophones of slang for money. The four answers are bred, cache, doe and lute.
Technologies
Today’s Wordle Hints, Answer and Help for June 8, #1450
Here are hints and the answer for today’s Wordle No. 1,450 for June 8.

Looking for the most recent Wordle answer? Click here for today’s Wordle hints, as well as our daily answers and hints for The New York Times Mini Crossword, Connections, Connections: Sports Edition and Strands puzzles.
Today’s Wordle puzzle isn’t too tough, especially if your first guesses are heavy on vowels. If you need a new starter word, check out our list of which letters show up the most in English words. If you need hints and the answer, read on.
Today’s Wordle hints
Before we show you today’s Wordle answer, we’ll give you some hints. If you don’t want a spoiler, look away now.
Wordle hint No. 1: Repeats
Today’s Wordle answer has one repeated letter.
Wordle hint No. 2: Vowels
There are two vowels in today’s Wordle answer, but one is the repeated letter, so you’ll see it twice.
Wordle hint No. 3: First letter
Today’s Wordle answer begins with L.
Wordle hint No. 4: Ending
Today’s Wordle answer ends with a vowel.
Wordle hint No. 5: Meaning
Today’s Wordle answer refers to a contract where someone is given the right to use something for a specific time and payment.
TODAY’S WORDLE ANSWER
Today’s Wordle answer is LEASE.
Yesterday’s Wordle answer
Yesterday’s Wordle answer, June 7, No. 1449 was REUSE.
Recent Wordle answers
June 3, No. 1445: ADMIN
June 4, No. 1446: CEASE
June 5, No. 1447: DATUM
June 6, No. 1448: EDIFY
Technologies
Resident Evil Requiem Revealed, but Where’s Leon Kennedy?
The Resident Evil 9 trailer showed off a new character, but not the much-rumored return of Leon.

After a fake-out earlier in Summer Game Fest on Friday, Resident Evil Requiem, or Resident Evil 9, was shown for the first time.
The new title is the first mainline entry since Capcom released Resident Evil Village in 2021, and is rumored to feature series stalwart Leon Kennedy. In the trailer, the only person we saw was a character named Grace Ashcroft, who works for the FBI and appears to have ties to Raccoon City.
For the most hardcore Resident Evil fans, the name Ashcroft will ring a bell. Alyssa Ashcroft was one of the survivors of the online-only title, Resident Evil Outbreak for the PS2. Alyssa was a journalist who was trapped in Raccoon City during the events of Resident Evil 2, and she, along with other survivors, had to escape the city before it was destroyed.
Grace is Alyssa’s daughter, and in the trailer, she is going to visit the Remwood Hotel, where Alyssa was murdered. Later in the trailer, images from what appears to be the remnants of a destroyed Raccoon City are shown — including the police department from RE2 — so it appears Resident Evil 9 will return to where the series started.
Leon’s (rumored) return is a big deal for the series, which has made some of its best games with him in the starring role. He first showed up as a rookie cop in Resident Evil 2, which built on the original game’s success with more story and improved monsters and level design.
He showed up again in Resident Evil 4, which took the series in a new direction by introducing an over-the-shoulder perspective, instead of the usual static camera angles and tank controls. Leon was also one of several playable protagonists in Resident Evil 6, a game that seemed to forget about its survival horror roots. We mostly don’t talk about that one.
But the 2019 remake of Resident Evil 2 was an excellent return to form, bringing RE4’s gameplay and much better graphics to a fan-favorite entry. The RE4 remake was a similar success.
Resident Evil Requiem is set to drop Feb. 27, 2026, for PC, PS5 and Xbox Series consoles, but we’re hoping to get our hands on it this weekend. If you want to catch up on older Resident Evil games, Capcom is having a sale that includes basically all the games, including Village and the three remakes.
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