Technologies

What Google Needs to Do For Android to Overcome Apple and iPhone in 2023

Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.

So what can Google do to make Android relevant in the US again? Here are a few ways.

Double down on ecosystem

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.

«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.

The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.

«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.

The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.

Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.

Matter matters

One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.

Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.

Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.

«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.

Beat Apple to innovation

Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.

High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.

There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.

Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.

«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»

Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»

Technologies

Today’s NYT Connections Hints, Answers and Help for May 18, #707

Hints and answers for Connections for May 18, #707.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s Connections puzzle is a mix of difficult and easy. The purple category does what most purple categories do, and makes you really break down how you think about the words. Read on for clues and today’s Connections answers.

The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group, to the tough (and sometimes bizarre) purple group.

Yellow group hint: School days.

Green group hint: About there!

Blue group hint: Sure, let’s go.

Purple group hint: The Scarlett Letter.

Answers for today’s Connections groups

Yellow group: Tasks for a student.

Green group: Encouraging responses in a guessing game.

Blue group: Up for anything.

Purple group: What «A» might mean.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is tasks for a student. The four answers are assignment, drill, exercise and lesson.

The green words in today’s Connections

The theme is encouraging responses in a guessing game. The four answers are almost, close, not quite and warm.

The blue words in today’s Connections

The theme is up for anything. The four answers are easy, flexible, game and open.

The purple words in today’s Connections

The theme is what «A» might mean. The four answers are area, athletic, excellent and one.

Technologies

Today’s NYT Strands Hints, Answers and Help for May 18, #441

Here are hints and answers for the NYT Strands puzzle No. 441 for May 18.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Today’s NYT Strands will probably be easier if you have some basic knowledge about a certain type of vessel. You don’t really need to have ever been on one, since the answers show up in books and movies all the time. If you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Riding the wind.

If that doesn’t help you, here’s a clue: famed song by Christopher Cross.

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints, but any words of four or more letters that you find will work:

DULL, TILE, TILER, SEER, GALE, GALES, HAIL, SAIL, LEEK, GLUE, HALL, TALL, HEAT

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you’ve got all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

HELM, HULL, KEEL, MAST, STERN, RIGGING, RUDDER, TILLER

Today’s Strands spangram

Today’s Strands spangram is SAILBOAT. To find it, start with the S that’s four letters down on the farthest row to the left, then wind across, up and down.

Technologies

Google I/O 2025: How to Watch and What to Expect

With Android 16 out of the way, Google I/O will certainly be all about AI.

Google I/O 2025 takes place on May 20 and 21 with Google’s big keynote happening on day 1. We expect Big G to talk about its myriad innovations across its ever-expanding portfolio of products — almost certainly with a huge focus on AI every step of the way. If we collectively cross our fingers, promise to be good and eat all our vegetables then we may even be treated to a sneak peek at upcoming hardware.

Read more: Android 16: Everything Google Announced at the Android Show

Google also hosted a totally separate event that focused solely on Android. The Android Show: I/O Edition saw the wrappers come off Android 16, with insights into the new Material 3 Expressive interface, updates to security and a focus on Gemini and how it’ll work on a variety of other devices.

By breaking out Android news into its own virtual event, Google frees itself to spend more time during the I/O keynote to talk about Gemini, Deep Mind, Android XR and Project Astra. It’s going to be a jam-packed event, so here’s how you can watch I/O 2025 as it happens and what you can look forward to.

Google I/O: Where to watch

Google I/O proper kicks off with a keynote taking place on May 20, 10 a.m. PDT (1 p.m. EDT, 6 p.m. BST). It’ll almost certainly be available to stream online on Google’s own YouTube channel, although a holding video is yet to be available. There’s no live link on the I/O website yet, either, though you can use the handy links to add the event to your calendar of choice. Expect links to a livestream to be available closer to the day.

What to expect from Google I/O 2025

Little chat about Android 16: As Google gave Android 16 its own outing already, it’s likely that it won’t be mentioned all that much during I/O. In fact at last year’s event, Android was barely mentioned, while uses of the term «AI» went well over a hundred.

Android XR: Google didn’t talk much about Android XR during the Android show, focusing instead on the purely phone-based updates to the platform. We expected to hear more about the company’s latest foray into mixed-reality headsets in partnership with Samsung and its Project Moohan headset, so it’s possible that this is being saved for I/O proper.

Gemini: With Android being spun out into its own separate event, Google is evidently clearing the way for I/O to focus on everything else the company does. AI will continue to dominate the conversation at I/O, just as it did last year (though hopefully Google can make it more understandable) with updates to many of its AI platforms expected to be announced.

Gemini is expected to receive a variety of update announcements, including more information on its latest 2.5 Pro update which boasts various improvements to its reasoning abilities, and in particular to its helpfulness for coding applications. Expect lots of mentions of Google’s other AI-based products, too, including DeepMind, LearnLM and Project Astra. Let’s just hope Google has figured out how to make this information make any kind of sense.

Beyond AI, Google may talk about updates to its other products including GMail, Chrome and the Play Store, although whether these updates are big enough to be discussed during the keynote rather than as part of the developer-focused sessions following I/O’s opening remains to be seen.