Technologies

What Google Needs to Do For Android to Overcome Apple and iPhone in 2023

Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.

So what can Google do to make Android relevant in the US again? Here are a few ways.

Double down on ecosystem

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.

«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.

The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.

«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.

The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.

Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.

Matter matters

One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.

Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.

Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.

«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.

Beat Apple to innovation

Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.

High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.

There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.

Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.

«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»

Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»

Technologies

Today’s NYT Strands Hints, Answers and Help for March 14 #741

Here are hints and answers for the NYT Strands puzzle for March 14, No. 741.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Does today’s date seem memorable to you? If so, today’s NYT Strands puzzle might be easy. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: A math teacher’s favorite dessert.

If that doesn’t help you, here’s a clue: 3.14

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

RITE, SPIT, TIPS, STAT, STATE, GIVE, RUST, FINE, LAZE, SURE, PEAL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

VENT, CRUST, FRUIT, EDGES, GLAZE, FILLING, LATTICE

Today’s Strands spangram

Today’s Strands spangram is HAPPYPIDAY. To find it, start with the H that’s six rows down and three to the right from the upper-left corner, and make — well, a pie shape.

Toughest Strands puzzles

Here are some of the Strands topics I’ve found to be the toughest.

#1: Dated slang. Maybe you didn’t even use this lingo when it was cool. Toughest word: PHAT.

#2: Thar she blows! I guess marine biologists might ace this one. Toughest word: BALEEN or RIGHT.

#3: Off the hook. Again, it helps to know a lot about sea creatures. Sorry, Charlie. Toughest word: BIGEYE or SKIPJACK.

Technologies

Today’s NYT Mini Crossword Answers for Saturday, March 14

Here are the answers for The New York Times Mini Crossword for March 14.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Need some help with today’s Mini Crossword? It’s the extra-long Saturday version, and a few of the clues are tricky. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Book parts: Abbr.
Answer: PGS

4A clue: Silicon Valley company that operates a fleet of robotaxis
Answer: WAYMO

6A clue: To a much greater degree
Answer: WAYMORE

8A clue: Contents of a scuba diver’s tank
Answer: AIR

9A clue: South Korean automaker
Answer: KIA

10A clue: Stop on a train route
Answer: STATION

12A clue: Actress Merman of «Anything Goes»
Answer: ETHEL

13A clue: Find another purpose for
Answer: REUSE

Mini down clues and answers

1D clue: Employee’s hourly calculation
Answer: PAYRATE

2D clue: Workout spot
Answer: GYM

3D clue: «Great» mountains of Tennessee, familiarly
Answer: SMOKIES

4D clue: One giving you the dish?
Answer: WAITER

5D clue: Baltimore M.L.B. player
Answer: ORIOLE

6D clue: Used to be
Answer: WAS

7D clue: Suffix with Caesar or Euclid
Answer: EAN

11D clue: Night that NBC once aired «30 Rock» and «The Office»: Abbr.
Answer: THU

Technologies

AI Toys Can Pose Safety Concerns for Children, New Study Suggests Caution

When one child told the toy, «I love you,» it responded, «As a friendly reminder, please ensure interactions adhere to the guidelines provided.»

A new study from the University of Cambridge found that AI-enabled toys for young children can misinterpret emotional cues and are ineffective at supporting critical developmental play. The conclusions could be concerning for parents.

In one report examining how AI affects children in their early years, a chatbot-enabled toy struggled to recognize social cues during playtime. Researchers found that the toy did not effectively identify children’s emotions, raising alarm about how kids might interact with it.

The report recommends regulating AI toys for kids and requiring clear labeling of their capabilities and privacy policies. It also advises parents to keep these devices in shared spaces where kids can be monitored while playing.

The research behind the study had a limited number of participants, but was done in multiple parts: an online survey of 39 participants with kids in their earlier years, a focus group with nine participants who work with young children and an in-person workshop with 19 leaders and representatives from charities that work with early-years kids. That was followed by monitored playtime with 14 children and 11 parents or guardians with Gabbo, a chatbot-enabled toy from Curio Interactive.

Some findings indicated that the AI toy supported learning, particularly in language and communication skills. But the toy also misunderstood kids and sometimes responded inappropriately to emotional requests.

For instance, when one child told the toy, «I love you,» it responded, «As a friendly reminder, please ensure interactions adhere to the guidelines provided. Let me know how you would like to proceed,» according to the research.

Jenny Gibson, a professor of neurodiversity and developmental psychology at the Faculty of Education at Cambridge, who worked on the study, said that while parents may be excited about the educational benefits of new technology aimed at children, there are plenty of concerns.

Gibson posed overarching questions about the reason behind the tech.

«What would motivate [tech investors] to do the right thing by children … to put children ahead of profits? she said»

Gibson told CNET that while researchers are exploring the potential benefits of AI-based toys, risks remain.

«I would advise parents to take that seriously at this stage,» she said.

What’s next for AI toys

As more playthings are enabled with internet connectivity and AI features, these devices could become a major safety risk for children, especially if they replace real human connections or if interactions are not closely monitored.

Meanwhile, younger people are increasingly adopting chatbots such as ChatGPT, despite red flags. Multiple lawsuits against AI companies allege that AI companions or assistants can impact young people’s psychological safety, including some chatbots that have encouraged self-harm or negative self-image.

AI companies such as OpenAI and Google have responded by adding guardrails and restrictions for AI chatbots.

(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Gibson said she was surprised by the enthusiasm some parents showed for AI toys. She was also alarmed by the lack of research on AI’s effects on young children, noting that companies making such products should work directly with children, parents, and child development experts.

«What’s missing in the process is that expertise of what is good for children in these kinds of interactions,» she said.

Curio Interactive, the company behind the Gabbo toy, was aware of the research as it was happening but was not directly involved, Gibson said. The toy was chosen because it’s directly marketed to young kids, and the company had an understandable privacy policy. Gibson said the company seemed supportive of the project.

A representative for Curio did not immediately respond to a request for comment.