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What Google Needs to Do For Android to Overcome Apple and iPhone in 2023

Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the «haves» enjoying blue bubble gardens and the «have nots» being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.

So what can Google do to make Android relevant in the US again? Here are a few ways.

Double down on ecosystem

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.

«Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,» said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. «And even then, its first watch is really a 1.0 product.»

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.

The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.

«Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,» said Anshel Sag, an analyst at Moor Insights & Strategy.

The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a «premium» Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.

Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.

Matter matters

One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.

Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.

Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.

«That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,» Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.

Beat Apple to innovation

Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.

High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.

There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.

Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.

«I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,» Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. «As a result, competition will probably equal more sales and more competitive pricing.»

Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official «fan phone» of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the «in crowd.»

Technologies

Speediance’s Compact Resistance Trainer and Wearable Make Wellness and Fitness More Connected

Speediance unveils a portable strength training device and a wearable at CES.

Speediance unveiled its new Gym Nano and Speediance Strap products this week at CES 2026. The smart fitness equipment manufacturer, which previously developed its own smart home gym, the Gym Monster 2, designed the Gym Nano and Speediance Strap to complement its current equipment ecosystem. 

«Rather than developing products in isolation, we’re building a comprehensive training and health ecosystem that adapts to users’ real lives and empowers better decision-making over time,» Speediance founder and CEO Liu Tao said in a statement.

Speediance used the consumer tech expo in Las Vegas to demonstrate the Gym Nano, a portable, motor-driven cable resistance training system designed to occupy minimal space for those who prefer to work out at home. The strap is a prototype wearable device designed to read your health data and provide training recommendations based on this insight.

CNET previously tested Speediance’s VeloNix AI Smart Bike and named it the best AI-powered exercise bike


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Gym Nano

The Gym Nano is a compact digital cable resistance machine trainer that fits any space and delivers full-body workouts. It’s meant to make strength training at home easier if you have limited space and can’t commit to larger home gym equipment. 

The Gym Nano offers up to 220 pounds of resistance through adjustable 1-pound increments. It also has five dynamic weight modes: Eccentric, Chain, Standard, Fixed Speed and Sled.

Speediance Strap

The Speediance Strap is a screen-free wearable that collects data related to your sleep, training and core body temperature. It then uploads and shares this data to the Speediance Wellness Plus app, where it makes suggestions for your daily training and recovery based on this information. 

The strap can be used for both endurance and strength training activities and recognizes various types of exercises, movement patterns, training volume and other insights that can help you learn how well your body is responding to your training. 

The Speediance Strap is a screen-free wearable that collects data related to your sleep, training and core body temperature. It then uploads and shares this data to the Speediance Wellness Plus app, where it makes suggestions for your daily training and recovery based on this information. Similar to other wearables, the Speediance Strap assesses your readiness each day and can detect stress factors to determine if you should focus more on recovery on that day. 

«With Speediance Strap, we are exploring how wearable data can function as part of a decision-support layer within a connected fitness system, rather than existing as isolated metrics,» Tao said in a statement.

Additionally, everyday insights (like core and recovery data) will be free to you unless you want to upgrade to the Wellness Plus access, which will come at an additional cost to receive long-term insights and AI planning.

It’s unclear when the Gym Nano will be available for purchase, but the Speediance Strap is expected to launch through a Kickstarter campaign in spring 2026.

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Technologies

OpenAI Launches ChatGPT Health: A Dedicated Tab for Medical Inquiries

The company wants you to upload your medical records and connect the wellness apps you use.

ChatGPT is expanding its presence in the health care realm. OpenAI said Wednesday that its popular AI chatbot will begin rolling out ChatGPT Health, a new tab dedicated to addressing all your medical inquiries. The goal of this new tab is to centralize all your medical records and provide a private area for your wellness issues. 

Looking for answers about a plethora of health issues is a top use for the chatbot. According to OpenAI, «hundreds of millions of people» sign in to ChatGPT every week to ask a variety of health and wellness questions. Additionally, ChatGPT Health (currently in beta testing) will encourage you to connect any wellness apps you also use, such as Apple Health and MyFitnessPal, resulting in a more connected experience with more information about you to draw from.

Online privacy, especially in the age of AI, is a significant concern, and this announcement raises a range of questions regarding how your personal health data will be used and the safeguards that will be implemented to keep sensitive information secure — especially with the proliferation of data breaches and data brokers.


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«The US doesn’t have a general-purpose privacy law, and HIPAA only protects data held by certain people like health care providers and insurance companies,» Andrew Crawford, senior counsel for privacy and data at the Center for Democracy and Technology, said in an emailed statement. 

He continued: «The recent announcement by OpenAI introducing ChatGPT Health means that a number of companies not bound by HIPAA’s privacy protections will be collecting, sharing and using people’s health data. And since it’s up to each company to set the rules for how health data is collected, used, shared and stored, inadequate data protections and policies can put sensitive health information in real danger.»

OpenAI says the new tab will have a separate chat history and a memory feature that can keep your health chat history separate from the rest of your ChatGPT usage. 

Further protections, such as encryption and multifactor authentication, will defend your data and keep it secure, the company says. Health conversations won’t be used to train the chatbot, according to the company.

Privacy issues aside, another concern is how people intend to use ChatGPT Health. OpenAI’s blog post states the service «is not intended for diagnosis or treatment.»

The slope is slippery here. In August 2025, a man was hospitalized after allegedly being advised by the AI chatbot to replace salt in his diet with sodium bromide. There are other examples of AI providing incorrect and potentially harmful advice to individuals, leading to hospitalization. 

OpenAI’s announcement also doesn’t touch on mental health concerns, but a blog post from October 2025 says the company is working to strengthen its responses in sensitive conversations. Whether these mental health guardrails will be enough to keep people safe remains to be seen.

OpenAI didn’t immediately respond to a request for comment.

If you’re interested in ChatGPT Health, you can join a waitlist, as the tab isn’t yet live.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

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Technologies

I Tested the Honor Magic 8 Pro and Found a Huge Problem With the Camera

I discovered a catastrophic problem with this phone’s cameras and it needs to be fixed fast.

I’ve found a big problem with the Honor Magic 8 Pro’s camera that urgently needs addressing. I’ve taken hundreds of test photos in my weeks with the company’s latest flagship phone, and while plenty of them are perfectly decent, many of the images I’ve taken with the ultrawide lens display horrendous image processing issues around the edges that ruin them completely.

I discovered the issue when I first got the phone late last year, and while it’s had several significant software updates since then, the problems persist. So what’s gone wrong? It’s possible that I’m monumentally unlucky and happen to have been given a broken unit. If so, I fully expect the replacement models I’ll be testing to be free of any issues. Or, maybe it’s a more widespread problem and I’ll see the same issues cropping up again. I personally think it’s more likely to be an issue at the software level, and as such, it could be a simple fix for Honor to push out in the coming days and weeks.

I’ve spoken to Honor about this and, unsurprisingly, the company is keen to say that this isn’t widespread, stating «Our internal investigation confirmed that the issue was limited to an isolated hardware anomaly in that specific early development sample. It doesn’t reflect the hardware or software polish of the final retail units now launching in the European market.» And sure, my test unit was an early non-EU version, but it is also the phone that the company did send me to review. Receiving early prerelease samples is common in the industry and while small hiccups can sometimes be expected, I rarely find such significant problems as this.

Honor is sending additional retail units for further testing and I hope that I’m able to confirm that this isn’t an issue seen on all models. I was prepared to write a full review of this new flagship phone, but these camera issues are severe and raise more questions than answers. I will update this article with more information and my testing results as they become available.

Read more: Best Phone to Buy in 2026

Even if it is an isolated incident, it’s still disappointing to see such significant problems on a new phone, especially a flagship that costs £1,099 in the UK. Honor doesn’t officially sell its phones in the US, but for reference, that price converts to roughly $1,480. 

The phone does have some positives. I like its processor performance and display, for example, which I’ll come on to later. But the camera issues I’ve seen mean I can’t recommend buying this phone until it’s clear whether they’re limited to my review device or if they’re issues common across all models. 

Let’s take a closer look at what’s going on.

Honor Magic 8 Pro camera troubles

Taken with the camera’s standard zoom, the shot above is fine — there’s a decent amount of detail and the exposure is even overall. 

But switch to the ultrawide mode and things go horribly wrong. There’s a vibrant purple fringe around the edge that’s full of image processing artifacts that ruin the shot. 

It’s not a subtle problem; it’s a huge red flag that something is very wrong with this phone. 

For reference, here’s the iPhone 16 Pro’s ultrawide shot. Notice the difference? 

As you can see, it’s not an isolated incident. It seems to be more apparent when there are areas of shadow in the edges. It makes me suspect that the phone is seeing these dark patches and trying — and failing — to brighten them and add detail back into the scene. It’s not dissimilar to the early problems I found on Google’s Pixel 8 Pro, which also struggled with shadow detail, suggesting to me that this is a software fault, rather than a mechanical problem with my unit. 

It also doesn’t seem to affect the ultrawide lens when recording video, which again suggests it’s not a hardware issue as I’d expect to see the same problems from the lens in any mode. The downside of that is that it could theoretically affect all models of the Honor Magic 8 Pro. However, the big upside is that software problems can be easily remedied with over-the-air updates.

To be honest, I don’t love the camera elsewhere, either. The image processing has gone overboard in this image, brightening the shadows and trying to rescue the highlights in the background excessively. It’s resulted in an over-processed image that looks unnatural. 

The iPhone 16 Pro’s attempt has allowed those shadows to remain what they are — shadows — and I vastly prefer this version as a result. 

I’ve also noticed that there can be significant color shifts when switching between the main and ultrawide lenses, which I would again prefer not to see on a camera phone of this price. 

However, this could be attributed to the same software processing issues I’ve already discussed, so I’ll have to leave my verdict on the camera for when I’ve done more testing. 

On the upside, this shot of the Tennents brewery in Glasgow looks good. 

And I like the colors and tones in this sunset scene in Edinburgh. So it’s not all bad — it can take a decent photo sometimes. So what about the rest of the phone?

Honor Magic 8 Pro: Display, performance and battery life

I like the phone’s 6.71-inch display, which is bright and vibrant. It’s lovely for gaming, too, thanks to its max 120Hz refresh rate. It’s powered by Qualcomm’s latest Snapdragon Elite Gen 5 processor, which puts in some of the best scores we’ve ever seen on our benchmark tests for both processor performance and graphics processing. 

It certainly feels nippy in everyday use. Games like Genshin Impact, unsurprisingly, played smoothly at max graphics settings. The phone runs on a 6,270-mAh battery, which, while sizable, only gave average results on our battery drain tests. Battery performance sits alongside phones like the Galaxy S25 or Google Pixel 10, but it’s a big step below the iPhone 17 Pro Max or OnePlus 15. 

If it feels like I’m glossing over the rest of the phone somewhat, it’s because I am. With the issues I’ve seen so far, it’s possible that there may be other early teething troubles elsewhere, so I’m going to hold off giving any kind of definitive verdict on any part of the phone until I’ve tested more models and have a full appreciation of what the phone is really like to use. 

Honor Magic 8 Pro: Should you buy it? 

Right now, I absolutely don’t think you should. The issues I’ve seen with the camera are significant and badly need addressing. It could be that it’s a simple software fix that can be rolled out in the coming weeks, or it might be an isolated incident that affects me and me alone. I’ll be retesting on multiple devices and it could be that they’re absolutely fine. 

But unless you’re desperate for a new phone today and you absolutely have to have an Honor phone, then I recommend waiting until we’ve got more clarity about how deep these problems lie. 

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