Technologies
Disney Plus With Ads: The Single Most-Important Detail You Should Know
I tested it for a week, and to the people who want to try it: $11 to go ad-free may not be so bad.
When it first debuted in 2019 for $8 a month, Disney Plus was considered a great value for its commercial-free access to Pixar, Marvel, Star Wars, National Geographic and the legendary Disney vault. To top that off, you can stream on four screens at a time. Though there were some major titles missing at launch for US customers, the streaming service has since become a major player.
On Dec. 8, Disney rolled out its Disney Plus Basic plan, which costs $8 per month and includes ads but no downloads. The ad-free version is now $11, but can also select from three Disney bundles. Disney owns a majority stake in Hulu, so you may wonder if Disney Plus ads play in a similar format.
I tried it out, and I can assure you it’s a different experience than Hulu’s. But I’ll note that sometimes the commercials interrupt what you’re watching at odd intervals during a scene.
For many of you, paying $11 per month to stream without ads may be worth the cost for you and your family. Here’s a rundown of what I learned while testing the new subscription plan and what you might want to consider.
Read more: Best Streaming Services for Kids
There are ads in Disney Plus kids’ content, but not all of it
When I tried Netflix with ads, I noticed there were no commercials on kids’ titles, and Disney Plus seems to be doing that for some children’s content. Though ads played during the animated Diary of a Wimpy Kid film, Rodrick Rules, there were no commercials in Bluey episodes. Encanto, however, had a preroll of ads as well as three commercial breaks during the movie. I streamed all three on an adult profile.
If you have a child’s profile set to «Junior Mode,» Disney Plus reduces the number of available titles. This applies to ad-supported and ad-free subscriptions. There are only 26 animated films you can stream on this profile type, and it excludes the most popular features, such as Encanto, Diary of a Wimpy Kid, Lightyear and even the 1950 animated version of Cinderella (which is rated G). While the limited number of TV series and movies available in Junior Mode are ad-free, you will probably want to adjust the parental controls so your kids can watch more.
Toggle off Junior Mode and change the content rating on the child profile to enable additional titles, including PG-13 and TV-14. Cinderella will be restored along with other Disney favorites like The Nightmare Before Christmas and Coco. However, many of these family-friendly releases have commercials, so count on sitting through a few ad breaks while watching Encanto, Descendants, Finding Dory and more. That’s the trade-off that could make or break this subscription option for you.
Sometimes ads won’t play
I found that when watching some shows, not all the ads would play. Disney Plus typically plays a preroll of ads before a show or movie begins that lasts either 30 or 45 seconds, and then additional ad breaks are shown on the progress bar. While watching the new Rodrick Rules movie, I sat through the preroll and then noted two commercial breaks set to play in the middle. I only watched the first set of commercials. The second break came about 30 minutes in, but for some reason, it was skipped as the movie played.
Finding Dory had three commercial breaks embedded in the middle of the film, but the second and third ad breaks were skipped. I did fast-forward through this film a few times, so I’m unsure if that affected commercial playback.
The frequency of ads varies
Like Netflix, the number of commercial breaks in a Disney Plus movie or TV show varies, but the length of each break averaged one minute. You can tell how many ad breaks are coming up by looking for dots on the progress bar. Home Alone had three ad breaks in the middle of its 1-hour, 44-minute runtime. All three lasted for one minute. 2018’s Black Panther only had one commercial break after the preroll, and it was for 60 seconds. And the aforementioned Rodrick Rules aired 60 seconds’ worth of commercials during its first break.
Encanto, which is a little over an hour and 50 minutes long, had three, one-minute commercial breaks after its preshow set of ads. The 44-minute Guardians of the Galaxy Holiday Special had two ad breaks in the middle after the preroll. One was 20 seconds long and the other didn’t play, and I did not pause or fast-forward through this movie.
In addition to a preroll, there were two 60-second ad breaks in a single 54-minute episode of Willow. I played two episodes of The Simpsons and each had a 23-minute run time. One had a 30-second set of commercials before the episode and two ad breaks during the show which lasted one minute each. The other episode had a 45-second pre-roll and two 60-second commercial breaks.
Zootopia Plus, a new animated Disney Plus series, had a short set of commercials before its nine-minute episode, but zero ads during the show. Maybe because it’s rated PG for «alcohol, implied language and kidnapping of a character»? PJ Masks, on the other hand, didn’t have any commercials at all — just like Bluey.
When compared to its rivals, Disney Plus does things differently. In one test, Hulu showed about five minutes’ worth of commercials in one 22-minute episode of Bob’s Burgers. HBO Max’s Our Flag Means Death has episodes that run for about 30 minutes. The platform ran one 25-second round of ads at the start of the show, and two more ad breaks for about 30 to 45 seconds each. Netflix shared that it airs roughly four to five minutes of ads per hour of content, and during my test, many of the commercial breaks lasted for 75 seconds each. Disney Plus is averaging about 2.5 minutes of ads per piece of content.
As far as the types of ads, there were spots for Nintendo Switch, Lego, Panera, Dior, IHG Hotels, Toyota, Barbie, Macy’s and other major brands. There was even an ad about RSV (respiratory syncytial virus). You can’t fast-forward during an ad break, and unlike Hulu, there are no random prompts asking you to select what types of ads you prefer to see.
Oh, you can’t stream Disney Plus Basic on Roku
If your go-to media player is a Roku, you’re out of luck for now when it comes to signing up for this subscription plan. According to Disney’s help center, the following ad-supported Disney Plus subscriptions are currently unavailable on Roku devices: Disney Plus Basic, Disney Bundle Duo Basic and Trio Basic. This is likely to change sometime in the future, however. For now, viewers have the option to use a different streaming device or sign up for an ad-free plan instead. I didn’t encounter any issues when streaming on a FireTV device, smart TV, Apple TV box, Chromecast, iPad or PC web browser. Your mileage may vary.
Skip this subscription if you’d rather avoid ads for your kids
The biggest question comes down to whether you prefer that your children can stream anything they want without any commercials. Junior Mode is all ad-free, but it’s missing so many titles — both animated and live-action — that kids love. Classics like Pinocchio, Cinderella and The Little Mermaid will at least play commercials before the movie begins, and may or may not feature ads in the middle of the program. The same goes for other family-friendly releases like Star Wars: Tales of the Jedi, Aladdin or Pirates of the Caribbean.
Some of you may find the ad-based experience similar to watching the Disney Channel on cable and don’t mind it. But not everyone is on board with that just to save $3. Though the price is now bumped up to $11 monthly for ad-free Disney Plus, you may want to stick with it so everyone in your household can enjoy watching without commercials.
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Technologies
Smartphone vs. Dumb Phone: Why People Are Going Basic
Here’s how to ditch your smartphone for a dumb phone. It’s digital detox done right.
Over the past couple of decades, smartphones have become an integral part of our lives. According to the Pew Research Center, about 91% of Americans own a smartphone. Statista reports that the number of global smartphone owners is estimated to reach 6.1 billion in 2029. For many, a smartphone is an always-on internet device that keeps us connected to the world.
But there are also significant downsides to having one. If you’re concerned about how much time you spend on your phone, you aren’t alone: Some people feel addicted to their smartphones, checking their email and social media feeds hundreds of times a day. Perhaps you find yourself doomscrolling through the news or wasting time on mindless apps and games rather than being productive at work or spending quality time with your family. Sure, you could simply limit your screen time, but that takes willpower that you might not have.
This rise in this obsessive behavior toward smartphones explains the resurgence of so-called dumb phones in recent years. Sometimes referred to as feature phones, dumb phones are essentially stripped-down cellular devices that lack the bells and whistles of modern smartphones. Some only let you call and text, while others have a few more features such as a camera or a music player. Dumb phones typically offer only the most basic of features, minimal internet and that’s about it.
If that intrigues you, read on. In this guide, we’ll highlight the different kinds of dumb phones on the market, what you should look for when shopping for one, and whether a dumb phone is even right for you.
The differences between a dumb phone and a smartphone
A smartphone is essentially a tiny computer in your pocket. A dumb phone lacks the apps and features that smartphones have. More advanced dumb phones, or «feature phones,» offer a camera and apps like a calendar or a music player. Some even have minimal internet connectivity.
Many dumb phones are reminiscent of handsets with physical buttons from decades ago. Others have a T9 keypad where you press the numbers with the letters on the keypad and the phone «predicts» the word you want.There are even feature phones with touchscreens and more modern interfaces.
What should you look for when getting a dumb phone?
The dumb phone that’s best for you will depend on the reason you’re getting it. Do you want to go without internet access entirely and do it cold turkey? Then, perhaps a basic phone is what you want. Basic phones are also great if you just want a secondary emergency backup handset. Do you want at least some functionality, like Wi-Fi hotspot capabilities or navigation directions? Then look into «smarter» dumb phones that have those features.
Alternatively, if you think you still need certain smartphone apps like WhatsApp or Uber, you could look into «dumbed down» Android phones with smaller screens and keypads (sometimes called Android dumb phones). They don’t qualify as dumb phones technically, but they’re often seen as an in-between solution for those who can’t quite commit to a lifestyle change.
What are the different kinds of dumb phones on the market?
As more people seek smartphone alternatives, a large number of modern dumb phones have emerged on the market. If you’re on the hunt for one, we recommend using Jose Briones’ excellent Dumbphone Finder, which lets you filter and browse a dizzying array of choices based on your preferences and network provider. We also suggest perusing the r/dumbphones subreddit, where you’ll find a community of dumb phone enthusiasts who can assist you in your dumb phone journey.
Here are a few different kinds of dumb phones that caught our attention.
Smarter dumb phones
If you have a tough time letting go of your smartphone, there are a few smarter dumb phones on the market that might be a good gateway into the smartphone-free world. They often have touchscreen interfaces and more features you’d find on smartphones, like a music player or a camera.
Perhaps the smartest dumb phone on the market right now is the Light Phone 3, which has a 3.92-inch OLED screen and a minimalist black-and-white aesthetic. Its features include GPS for directions, Bluetooth, a fingerprint sensor, Wi-Fi hotspot capabilities, a flashlight, a 50-megapixel rear camera, an 8-megapixel front-facing camera and a music player. It also has 5G support, which is something of a rarity among dumb phones.
However, it’s expensive at around $700, which is almost the same price as a higher-end smartphone. Light also sells the Light Phone 2, which lacks cameras and a flashlight, but it’s much cheaper at $300 (about the price of a midrange smartphone). It uses an E Ink screen instead of OLED. However, some reviews have said that the texting speed is pretty slow.
Another touchscreen phone that’s similar to an e-reader and is fairly popular with the dumb phone community is the Mudita Kompakt. It has wireless charging, an 8-megapixel camera, GPS for directions, a music player, an e-reader and basic apps including weather, a calendar and more.
Barebones phones
On the other hand, if you’re ready for a full digital detox, then you could consider just a basic phone that lets you call, text and not much else. Simply harken back to the phones of decades ago and you’ll likely find one that fits that description.
One of the major brands still making basic phones is HMD Global, which also makes Nokia-branded handhelds like the Nokia 3210 and the Nokia 2780 Flip. HMD makes its own line of phones too, such as the iconic pink Barbie phone, complete with a large Barbie logo emblazoned on the front. It even greets you with a cheerful «Hello Barbie» each time it powers on. We should note, however, that HMD has said it’s exiting the US, so the only way to get one might be through third-party reseller in the near future.
There are still basic phones being sold in the US. The Punkt MP02 is one of the more interesting models, thanks in part to its unique slim design and clicky buttons. You can even send messages via Signal with it, though you’ll have to text via the old-fashioned T9 method.
Android dumb phones
Some dumb phone purists might argue that anything Android doesn’t belong in this list, but if your main goal in quitting your phone is to be free of the social media algorithm, then perhaps a scaled-down smartphone is a good halfway point for you. A couple of examples are the Unifone S22 Flip phone (formerly the CAT S22 Flip phone) and the Doov R7 Pro candy bar (available outside of the US), both of which are Android handsets but have traditional cell phone designs (The Unifone S22 Flip runs Android Go, a simplified version of Android).
This way, you still have access to your «must-have» apps, and might be able to better withstand the temptation of social media because of their tiny size and shape (or at least that’s the theory).
Should you buy an old or used dumb phone? Will it work on a carrier’s 5G network?
There’s nothing wrong with buying an old or used dumb phone, but you should make sure that it works with your cellphone network. Not all phones work with all networks, and certain carriers in the US aren’t compatible with every device, so check their restrictions. AT&T, for example, has a whitelist of permitted devices and you generally can’t use something that isn’t on that list.
As for 5G support, that’s pretty rare when it comes to dumb phones, mostly because they often don’t really need it (they typically won’t see the benefit of faster data speeds, for example). Some, however, do have 5G support, such as the Light Phone 3, the Sonim XP3 Plus 5G and the TCL Flip 4. If 5G support is important to you due to network congestion concerns, then that’s something you can keep an eye out for.
What if I’m not able to give up my smartphone just yet?
Maybe you need your smartphone for work or emergencies, or maybe you just don’t find any of the existing dumb phones all that appealing. If you don’t mind exercising your willpower, there are existing «wellness» tools on both Android and iOS that could help limit your screen time by allowing you to set app timers or downtime modes.
You could also disable and uninstall all your most addictive apps and use parental control tools to limit your screen time. Last but not least, there are several apps and gadgets designed to help you cut back on doomscrolling, like the Brick and the Unpluq tag.
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