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Disney Plus: Price Hikes, the New Ad Tier and Everything Else to Know

Disney Plus is raising prices to watch ad free and adding commercials if you want to pay a little less.

Disney Plus has been the breakaway success among a wave of new streaming services in the last two-plus years, thanks in part to its large library of shows, movies and exclusive originals. The service already raised its price once since launch, and Thursday brought another hike, with a twist: The service also introduced a second subscription tier with advertising.

Here are the big details to know about the tiers, pricing and everything else.

How much did Disney Plus raise prices?

Previously, Disney Plus had a single subscription level, which was ad free. On Thursday, the service launched a new tier with ads in the US; at the same time, it hiked the price on its ad-free memberships in the US from $8 a month to $11. That means that if you’re an existing Disney Plus subscriber who pays every month, your next bill will be $3 more.

Annual membership are now $110, up from $80 previously.

Disney Plus’ US price still undercuts the $15.50 monthly fee for Netflix‘s most popular plan in the US, which lets you stream to two different devices simultaneously in high definition. And Disney Plus allows all subscribers to stream to four devices and access 4K content at no extra cost — features Netflix charges $20 a month to unlock on its premium tier.

Way back in 2017, Disney’s CEO Bob Iger noted that Disney Plus pricing at launch would reflect the «fact that it will have substantially less volume» than prime competitor Netflix. As the months and years pass, Disney Plus is accumulating a bigger catalog of exclusives and originals. As that happens, it’s widely expected the company will continue pushing its price higher.

How much does the new ad-supported tier cost?

The new ad-supported subscription to Disney Plus is $8 a month, which matches the price of the ad-free tier before Thursday’s hikes. That means if you want to keep streaming Disney Plus but don’t want to pay any more money than you already were paying, you’ll need to switch levels and start watching with commercials. Otherwise, ad-free streaming on Disney Plus is now $11.

The ad-supported subscription doesn’t offer an annual plan.

By comparison, Paramount Plus charges $5 for its tier with advertising, and $10 for the ad-free version. HBO Max is $10 a month if you watch with ads or $15 a month to strip out all commercials. NBCUniversal’s Peacock has a limited free tier with advertising, which blocks some library from being streamed, and it offers two all-access subscriptions: an ad-supported membership for $5 and an ad-free one for $10.

How much is the Disney bundle with Hulu and ESPN Plus?

The company offers bundles that combine Disney Plus with Hulu and ESPN Plus, offering a discount if you subscribe to more than one.

The launch of the ad-based Disney Plus tier has tweaked the various combinations and prices of the bundles:

  • $10 a month: Disney Plus and Hulu, both with ads
  • $13 a month: Disney Plus, Hulu and ESPN Plus, all three with ads
  • $20 a month: Ad-free Disney Plus and Hulu, plus ad-supported ESPN Plus

Disney has one additional bundle, but it’s only available for customers who already subscribe to it — you can’t enroll in it anymore. This bundle combines ad-free Disney Plus with ad-supported Hulu and ad-supported ESPN Plus for $15 a month.

Does Disney Plus have a free trial? Or other free offers?

Disney Plus no longer offers a standard free trial. It eliminated its one-week free trial program in June 2020.

But other deals may unlock Disney Plus free (or at no added cost).

For example, Disney and Verizon have a deal that will gives some customers on certain plans the Disney «bundle» — Disney Plus, Hulu and ESPN Plus — at no extra cost; you’re supposed to be eligible with Verizon’s higher-end 5G Play More, 5G Do More and 5G Get More unlimited plans, as well as its non-5G Get More or Play More. Other Verizon plans, such as its more affordable Start and Do More plans, have six months of Disney Plus included, but not the bundle. A Verizon websitehas the fine print with the terms those deals.

When do new movies and new shows hit Disney Plus?

All new titles are added to the service at midnight PT/3 a.m. ET on the day of their release.

Typically, Disney Plus releases new series episodes early Wednesday mornings, and original films tend to land early Friday mornings — but it isn’t an ironclad rule.

When will Black Panther: Wakanda Forever start streaming?

Disney hasn’t confirmed a streaming release date for the Black Panther sequel yet, but it’s reasonable to estimate that Wakanda Forever will likely start streaming sometime between late December and mid- to late January.

To make an educated guess about Black Panther: Wakanda Forever’s timing, it’s most helpful to look at the timeline for other Marvel films once Disney revived the practice of theatrical exclusives.

So far this year, Marvel theatrically released Doctor Strange in the Multiverse of Madness in May and Thor: Love and Thunder in July. Although Doctor Strange took 47 days to reach Disney Plus, Thor: Love and Thunder, its most recent Marvel movie, hit Disney Plus 62 days after its theatrical release. That’s closer in length to Marvel’s theatrical exclusives last year: Shang-Chi and the Legend of the Ten Rings was in theaters for 70 days and Eternals, 68 days.

If Black Panther: Wakanda Forever were to match Doctor Strange’s 47-day timeline, it would be on Disney Plus on Dec. 28, tucked into the week after Christmas but before New Year’s Day. Every year, that week is an extraordinarily popular time for streaming — it’s often when Netflix racks up some of its biggest hits of all time.

But if Disney opts for Black Panther’s theatrical exclusive to be closer in length to that of its other Marvel movies, then Black Panther won’t become available to stream until mid- to late January, or possibly even later.

Disney’s timing decisions for Black Panther and other upcoming movies — the new Avatar movie and the next Ant-Man and Guardians of the Galaxy films, to name a few — are likely to hinge on how much the company wants to generate box office dollars versus how much it wants to reel in new streaming subscribers and keep the ones it has.

What devices support Disney Plus?

Disney has wide device support, streaming to phones, tablets, computers, connected TVs and streaming media boxes. The company has global distribution agreements in place with Apple, Google, Microsoft, Roku, Sony, Amazon, Samsung and LG. That encompasses the makers of:

  • Roku’s boxes, sticks and TVs.
  • Apple TV, iPhone and iPad.
  • Phones and TVs running on Android operating systems, as well as Chromecast streamers.
  • Xbox One.
  • PlayStation 4.
  • Amazon Fire TV devices.
  • Samsung smart TVs.
  • LG smart TVs.
  • Comcast X1 set-top boxes and Flex platforms.

What product features does the service include?

Video and audio formats: Disney Plus can stream 4K Ultra HD content in Dolby Vision, HDR10 and Dolby Atmos immersive audio. You can see a title’s available formats in any of the Disney Plus apps by clicking to that show or movie’s main page and then clicking on the «details» tab. The app for streaming boxes, like Roku and Apple TV, is also designed to briefly flash a symbol telling you the format that you’re watching; it appears in the upper right corner of the screen for a few seconds when a video begins to play.

Simultaneous streams: Every Disney Plus account can stream to four devices simultaneously and can create seven user profiles for different members of the household. Each account can pick an avatar of a Disney, Pixar, Marvel or Star Wars character, with more than 200 avatars available.

Mobile downloads: Disney Plus also offers unlimited mobile downloads for offline viewing. Subscribers can download to up to 10 mobile or tablet devices, with no constraints on the number of times a title can be downloaded. The number of titles stored at one time on a device depends on how much storage space is available on the device.

Languages and accessibility: The service supported English, Spanish, French and Dutch at launch, including in its user interface as well with audio support and subtitles for library content. Disney Plus originals and much of its library is available with multiple languages as the audio or as subtitles. The app also supports closed captioning, descriptive audio and navigation assistance to help subscribers with disabilities. (In July, the American Council of the Blind gave Disney Plus an achievement award for its descriptive audio, specialized tracks that describe the settings and the action taking place alongside a program’s dialogue.)

Parental controls: Disney Plus offers parental controls in the form of kids profiles. You can designate any profile to be in a kids mode, which has a simplified interface designed for younger viewers. These kids profiles limit the library to programming that’s rated TV-7FV and G in the US, or the equivalent ratings in other geographic markets.

Group watch: Disney has a group-watching feature, which lets you synchronize your stream of any title on Disney Plus with other accounts through the app, so you can watch a program at the same time as friends or family even if you’re apart.

Technologies

New Apple Watches Are Raising Our Blood Pressure with Their New Features!

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Technologies

CNET Debates: Is Apple’s New Crossbody Strap a Great Idea or a Terrible One?

Does the crossbody strap make it more or less likely that you’ll have your iPhone stolen? We have conflicting opinions.

One thing you can be sure of during an Apple event is that it will generate immense quantities of discourse among CNET’s seasoned nerds — and no, we don’t always agree with one another. 

Is the iPhone Air totally pointless and uncalled for, or the best design innovation since very thinly sliced bread? Both can be true, depending on whom you ask.

Among the many announcements on Tuesday that sparked conflicting opinions was a crossbody strap for the iPhone. After a back-and-forth in Slack, my colleague Zach McAuliffe and I have decided to put forth our respective viewpoints and allow you to be the judge.


Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.


Great idea: Katie Collins, Principal Writer

Have you ever been walking down the street to meet your friend, navigating using Google maps and texting your pal to let them know you’re running late, when all of sudden: bam! A dude on a moped has whizzed past at high speed and removed your phone from your hand before you’ve even had a chance to realize what’s happened?

In London, this style of phone theft is a daily occurrence, and while it’s never happened to me personally, every time I step foot on the streets of the British capital, I’m immediately wary and vigilant.

Earlier this year, the Guardian reported that survey data from American insurance company SquareTrade showed that 39% of all European phone theft take place in the UK, and that 42% of British phone thefts occur in London. So common is it for your phone to be snatched by someone on a bike or moped that London’s Metropolitan Police issue special prevention guidance, featuring advice such as: «[when using your phone,] stand away from the roadside, close to a building or wall, so no one can come up behind you.»

I get that a crossbody is not a failsafe method to prevent iPhone theft. I would never advise someone to walk around a city in a state of blissful ignorance while their phone flaps hands-free against their body. But I do endorse it as a way to fend off opportunists on two wheels.

I can see other times the crossbody strap would come in handy, too. Frequently on my travels, I find myself on a boat, clutching the railing and taking pictures on my phone as the world passes me by. Always in these situations I’m concerned that just one clumsy slip could see my precious phone go the way of the Heart of the Ocean in Titanic. A crossbody strap would provide peace of mind in such moments to protect me against my own idiocy.

As a clumsy person who dreads having their phone stolen, I will be investing in one of Apple’s crossbody iPhone straps the moment they become available. I personally can only see the benefit in having my phone glued to my body as well as my hand.

Terrible idea: Zach McAuliffe, Staff Writer

When I saw Apple’s new crossbody strap for the iPhone, my first thought was, «I bet someone could cut that real easily and steal someone’s iPhone.»

But surely Apple thought of that and chose a cut-resistant strap made with something like Dyneema, right? Nope. According to Apple, the strap is made of recycled PET (polyethylene terephthalate) yarns. If you’re unfamiliar with this kind of yarn, it’s a synthetic fiber made from recycled plastic bottles. 

If you had a razor or something similarly sharp, you could cut through the strap like a hot knife through butter. Then there’s nothing stopping you from taking the iPhone. The decision to dangle a thousand-dollar device off a strip of non-cut-resistant plastic gives me so much anxiety.

Some people on Reddit said they’ve had their crossbody bags and purses stolen because someone cut the straps and ran or rode off, so it does happen. Granted, so does someone snatching a phone from your hand. But if I’m wearing my iPhone as a bag, I’m advertising that I have an iPhone and all you have to do is follow me for a second in order to cut the straps and take off with it.

Plus, if I’m my iPhone is tethered to me by a strap, I might be more cavalier with how I handle it. The strap and corresponding case are meant to keep the device safe, so I might take for granted things that could damage it out in the world. What if a car kicks a rock up and hits it, or I bump into a metal railing a little too hard or any number of things happen and my iPhone gets a new scratch or breaks? 

No, I’d much rather grip my iPhone like my life depends on it when the device is in my hand. And then I’ll slip my iPhone into my pocket for safe keeping like Bilbo Baggins after he finds the One Ring.

The crossbody strap is a bad idea. I know people have things taken all the time, but the strap is like wearing a sign around your neck that you have an iPhone and with a quick snip it could be yours! Hopefully Apple will make a cut-resistant strap in the future.

For more from Apple’s event, check out all the announcements and our hands-on with the ultra-thin iPhone Air.

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Sept. 10, #352

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Sept. 10, No. 352

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Today’s Connections: Sports Edition is a tough one. But if you’re a shoe junkie, you might ace the blue category. If you’re struggling but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by the Times. It doesn’t show up in the NYT Games app but appears in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Baseball grouping.

Green group hint: You might do this to a door.

Blue group hint: Just do it.

Purple group hint: Not real coaches, but…

Answers for today’s Connections: Sports Edition groups

Yellow group: NL East teams.

Green group: Synonyms of slam, in basketball.

Blue group: Nike shoes.

Purple group: Actors who played football coaches.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is NL East teams. The four answers are Atlanta, Miami, New York and Philadelphia.

The green words in today’s Connections

The theme is synonyms of slam, in basketball. The four answers are drunk, flush, jam and stuff.

The blue words in today’s Connections

The theme is Nike shoes.  The four answers are Blazer, Cortez, Pegasus and Shox.

The purple words in today’s Connections

The theme is actors who played football coaches.  The four answers are Pacino, Thornton, Washington and Winkler.

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