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Disney Plus: Price Hikes, the New Ad Tier and Everything Else to Know

Disney Plus is raising prices to watch ad free and adding commercials if you want to pay a little less.

Disney Plus has been the breakaway success among a wave of new streaming services in the last two-plus years, thanks in part to its large library of shows, movies and exclusive originals. The service already raised its price once since launch, and Thursday brought another hike, with a twist: The service also introduced a second subscription tier with advertising.

Here are the big details to know about the tiers, pricing and everything else.

How much did Disney Plus raise prices?

Previously, Disney Plus had a single subscription level, which was ad free. On Thursday, the service launched a new tier with ads in the US; at the same time, it hiked the price on its ad-free memberships in the US from $8 a month to $11. That means that if you’re an existing Disney Plus subscriber who pays every month, your next bill will be $3 more.

Annual membership are now $110, up from $80 previously.

Disney Plus’ US price still undercuts the $15.50 monthly fee for Netflix‘s most popular plan in the US, which lets you stream to two different devices simultaneously in high definition. And Disney Plus allows all subscribers to stream to four devices and access 4K content at no extra cost — features Netflix charges $20 a month to unlock on its premium tier.

Way back in 2017, Disney’s CEO Bob Iger noted that Disney Plus pricing at launch would reflect the «fact that it will have substantially less volume» than prime competitor Netflix. As the months and years pass, Disney Plus is accumulating a bigger catalog of exclusives and originals. As that happens, it’s widely expected the company will continue pushing its price higher.

How much does the new ad-supported tier cost?

The new ad-supported subscription to Disney Plus is $8 a month, which matches the price of the ad-free tier before Thursday’s hikes. That means if you want to keep streaming Disney Plus but don’t want to pay any more money than you already were paying, you’ll need to switch levels and start watching with commercials. Otherwise, ad-free streaming on Disney Plus is now $11.

The ad-supported subscription doesn’t offer an annual plan.

By comparison, Paramount Plus charges $5 for its tier with advertising, and $10 for the ad-free version. HBO Max is $10 a month if you watch with ads or $15 a month to strip out all commercials. NBCUniversal’s Peacock has a limited free tier with advertising, which blocks some library from being streamed, and it offers two all-access subscriptions: an ad-supported membership for $5 and an ad-free one for $10.

How much is the Disney bundle with Hulu and ESPN Plus?

The company offers bundles that combine Disney Plus with Hulu and ESPN Plus, offering a discount if you subscribe to more than one.

The launch of the ad-based Disney Plus tier has tweaked the various combinations and prices of the bundles:

  • $10 a month: Disney Plus and Hulu, both with ads
  • $13 a month: Disney Plus, Hulu and ESPN Plus, all three with ads
  • $20 a month: Ad-free Disney Plus and Hulu, plus ad-supported ESPN Plus

Disney has one additional bundle, but it’s only available for customers who already subscribe to it — you can’t enroll in it anymore. This bundle combines ad-free Disney Plus with ad-supported Hulu and ad-supported ESPN Plus for $15 a month.

Does Disney Plus have a free trial? Or other free offers?

Disney Plus no longer offers a standard free trial. It eliminated its one-week free trial program in June 2020.

But other deals may unlock Disney Plus free (or at no added cost).

For example, Disney and Verizon have a deal that will gives some customers on certain plans the Disney «bundle» — Disney Plus, Hulu and ESPN Plus — at no extra cost; you’re supposed to be eligible with Verizon’s higher-end 5G Play More, 5G Do More and 5G Get More unlimited plans, as well as its non-5G Get More or Play More. Other Verizon plans, such as its more affordable Start and Do More plans, have six months of Disney Plus included, but not the bundle. A Verizon websitehas the fine print with the terms those deals.

When do new movies and new shows hit Disney Plus?

All new titles are added to the service at midnight PT/3 a.m. ET on the day of their release.

Typically, Disney Plus releases new series episodes early Wednesday mornings, and original films tend to land early Friday mornings — but it isn’t an ironclad rule.

When will Black Panther: Wakanda Forever start streaming?

Disney hasn’t confirmed a streaming release date for the Black Panther sequel yet, but it’s reasonable to estimate that Wakanda Forever will likely start streaming sometime between late December and mid- to late January.

To make an educated guess about Black Panther: Wakanda Forever’s timing, it’s most helpful to look at the timeline for other Marvel films once Disney revived the practice of theatrical exclusives.

So far this year, Marvel theatrically released Doctor Strange in the Multiverse of Madness in May and Thor: Love and Thunder in July. Although Doctor Strange took 47 days to reach Disney Plus, Thor: Love and Thunder, its most recent Marvel movie, hit Disney Plus 62 days after its theatrical release. That’s closer in length to Marvel’s theatrical exclusives last year: Shang-Chi and the Legend of the Ten Rings was in theaters for 70 days and Eternals, 68 days.

If Black Panther: Wakanda Forever were to match Doctor Strange’s 47-day timeline, it would be on Disney Plus on Dec. 28, tucked into the week after Christmas but before New Year’s Day. Every year, that week is an extraordinarily popular time for streaming — it’s often when Netflix racks up some of its biggest hits of all time.

But if Disney opts for Black Panther’s theatrical exclusive to be closer in length to that of its other Marvel movies, then Black Panther won’t become available to stream until mid- to late January, or possibly even later.

Disney’s timing decisions for Black Panther and other upcoming movies — the new Avatar movie and the next Ant-Man and Guardians of the Galaxy films, to name a few — are likely to hinge on how much the company wants to generate box office dollars versus how much it wants to reel in new streaming subscribers and keep the ones it has.

What devices support Disney Plus?

Disney has wide device support, streaming to phones, tablets, computers, connected TVs and streaming media boxes. The company has global distribution agreements in place with Apple, Google, Microsoft, Roku, Sony, Amazon, Samsung and LG. That encompasses the makers of:

  • Roku’s boxes, sticks and TVs.
  • Apple TV, iPhone and iPad.
  • Phones and TVs running on Android operating systems, as well as Chromecast streamers.
  • Xbox One.
  • PlayStation 4.
  • Amazon Fire TV devices.
  • Samsung smart TVs.
  • LG smart TVs.
  • Comcast X1 set-top boxes and Flex platforms.

What product features does the service include?

Video and audio formats: Disney Plus can stream 4K Ultra HD content in Dolby Vision, HDR10 and Dolby Atmos immersive audio. You can see a title’s available formats in any of the Disney Plus apps by clicking to that show or movie’s main page and then clicking on the «details» tab. The app for streaming boxes, like Roku and Apple TV, is also designed to briefly flash a symbol telling you the format that you’re watching; it appears in the upper right corner of the screen for a few seconds when a video begins to play.

Simultaneous streams: Every Disney Plus account can stream to four devices simultaneously and can create seven user profiles for different members of the household. Each account can pick an avatar of a Disney, Pixar, Marvel or Star Wars character, with more than 200 avatars available.

Mobile downloads: Disney Plus also offers unlimited mobile downloads for offline viewing. Subscribers can download to up to 10 mobile or tablet devices, with no constraints on the number of times a title can be downloaded. The number of titles stored at one time on a device depends on how much storage space is available on the device.

Languages and accessibility: The service supported English, Spanish, French and Dutch at launch, including in its user interface as well with audio support and subtitles for library content. Disney Plus originals and much of its library is available with multiple languages as the audio or as subtitles. The app also supports closed captioning, descriptive audio and navigation assistance to help subscribers with disabilities. (In July, the American Council of the Blind gave Disney Plus an achievement award for its descriptive audio, specialized tracks that describe the settings and the action taking place alongside a program’s dialogue.)

Parental controls: Disney Plus offers parental controls in the form of kids profiles. You can designate any profile to be in a kids mode, which has a simplified interface designed for younger viewers. These kids profiles limit the library to programming that’s rated TV-7FV and G in the US, or the equivalent ratings in other geographic markets.

Group watch: Disney has a group-watching feature, which lets you synchronize your stream of any title on Disney Plus with other accounts through the app, so you can watch a program at the same time as friends or family even if you’re apart.

Technologies

I Tried This $40 Smartwatch: It Was Meh, but Not a Complete Waste of Time

The WITHit Giga does the basics for a lot less, but at the expense of accuracy and attention to detail.

I wasn’t expecting much when I first strapped the WITHit Giga Smartwatch onto my wrist, and at least it delivered on that. This $40 smartwatch does the basics: shows notifications, counts your steps, tracks your heart rate (sort of) and lets you take calls from your wrist. But the execution of all these features is where it all starts to fall apart, and I found myself getting exactly what I paid for. 

After spending a week testing it, I came away with this: If you just want a basic smartwatch that works with both Android and iPhone, tells the time, tracks your steps and surfaces notifications, this will get the job done, just don’t expect accuracy. But if you can stretch your budget even a little, something like the $75 Amazfit Bip 6 offers more accurate tracking, a more refined design and more reliable performance.

Design and UI: big, bulky, and basic

The WITHit Giga is about as no-frills as smartwatches come. It looks like an Apple Watch Ultra impersonator: metallic frame around a rectangular screen, rounded edges and even Apple Watch-like icons inside. But that’s where the similarities end.

If your wrist is on the smaller side like mine (I have a 6-inch wrist), brace yourself because this is going to look huge. The Giga’s 48.5mm case is overpowering, and there’s no smaller size option. On my wrist, it felt bulky and out of place, and the thick, textured silicone bands definitely didn’t help matters. 

The 2.04-inch AMOLED display is decent with a 386×448 resolution, but the screen brightness isn’t adaptive. You’ll need to manually adjust it, which means it’s almost too bright at night and borderline unreadable in direct sunlight unless you increase the brightness manually.

This watch runs its own proprietary system, syncs to the WITHit app and works with both Android and iOS. You’ll get notifications, basic fitness tracking, an always-on display (which in my testing drained the battery fast) and a speaker/mic combo for answering calls.

The UI is straightforward but lacks polish. Swiping right opens your favorites and the side button lets you quickly launch a workout. Animations feel slow and longer text scrolls in awkwardly to fit the screen.

Battery life: Not bad but there’s a catch

Battery life is one of the few things that holds up well here. I got about three days of use with the raise-to-wake option, and roughly a day and a half with the always on display enabled. That’s not bad for the price, and it’s actually better than even some flagship smartwatches.

But the manual comes with a big red flag: «Avoid fast chargers» and don’t overcharge. That’s not something you want to see in 2025, especially because at this point in my smartwatch charger collection I don’t know which one is fast, and which one is not, and the vague warning makes me think it’s going to explode if I make the wrong choice. Charging from an empty battery to full takes about two hours with the included magnetic charger. But once I left it charging overnight and I approached it with terror the next morning thinking I’d broken the «don’t overcharge» rule. Luckily, I came out unscathed. 

Health and fitness tracking: lower your expectations

Workout tracking and wellness is where the cracks really show. Yes, the Giga technically tracks heart rate, blood oxygen (SpO2), sleep, stress and menstrual cycles. But the accuracy is questionable at best.

During workouts, heart rate measurements were consistently off when compared to a chest strap and even other wrist-based trackers. The post workout HR average was close enough, but the metrics during the workout were noticeably off. For example, as I was sitting on my Pilates reformer (completely sedentary) starting a workout on the watch, the screen already read «100bpm», while the chest strap and Apple Watch had me at 65 bpm. This made me skeptical of even the resting heart rate readings. 

Sleep tracking only works between 10 p.m. and 8 a.m., meaning night shift workers or anyone with an irregular schedule (like this late-night writer) is out of luck.

Sleep stats are also confusing; instead of clear sleep stages or hours of sleep, you get odd comparisons like «fewer than 26% of people in your age group go to sleep this late.» Not exactly sure what I should do with this information. 

Menstrual tracking is purely manual, based on averages, with no biological marker detection like temperature tracking. You can’t even log a period directly from the watch and have to do it from the app.

Other smartwatch features

  • Calls: As long as your phone is within range, you can answer and make phone calls from the watch with its speaker and mic, but clarity is an issue. 
  • Texting: You can see texts from messaging apps, but you can’t reply or even send a prewritten response (when paired to an iPhone). 
  • Voice Assistant: Technically available, but is basically just a shortcut to activate your own phone’s assistant. You tap, and Siri or Google Assistant opens on your phone, not the watch. Not helpful.
  • Quick settings: Save your recently used apps in quick settings, which actually made flipping between features like workouts and music controls more convenient — this is a win.

Should you buy it?

The WITHit Giga does the bare minimum you’d expect from a smartwatch, but at the expense of accuracy and attention to detail. For $40, it’s a functional notification mirror with step tracking, call support and a splash of health features (if you’re looking for a general overview at best).

But if you can stretch your budget, something like the $80 Amazfit Bip 6 offers far better value, accurate health tracking, cleaner UI and better battery life.

Bottom line: If you keep your expectations low, and you’re just dipping your toes in the smartwatch waters for the first time, this might suffice. Otherwise, it’s worth paying more for something that feels less like a toy and more like a tool.

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Technologies

Xbox Game Pass Adds Grounded 2 and Others This Month

Game Pass subscribers will also be able to play the new 90s-inspired horror game Abiotic Factor.

The award-winning, quirky survival game Grounded is like the game version of the classic ’80s comedy film Honey, I Shrunk the Kids. And Xbox Game Pass subscribers can get early access to that game’s sequel, Grounded 2, on July 29. 

Xbox Game Pass Ultimate, a CNET Editors’ Choice award pick, offers hundreds of games you can play on your Xbox Series X, Xbox Series S, Xbox One and PC or mobile device for $20 a month. A subscription gives you access to a large library of games, with new ones, including Doom: The Dark Ages, added monthly, plus other benefits such as online multiplayer and deals on non-Game Pass titles.

Here are the games Microsoft is bringing to Game Pass soon. You can also check out other games the company added to the service recently, like Tony Hawk’s Pro Skater 3 + 4.

RoboCop: Rogue City

Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play now.

Serve the public, protect the innocent and uphold the law as the cyborg RoboCop. You’ll investigate crimes in Old Detroit before using your cyborg strength, cybernetic implants and arsenal of weapons to eradicate gangs from the area. This game is a whole new RoboCop story based on the film series, and Peter Weller, the original RoboCop himself, returns to voice the titular character.

My Friendly Neighborhood

Game Pass Ultimate and PC Game Pass subscribers can play now.

Something’s going on with everyone’s favorite Saturday morning puppet show, and it’s up to you to figure out what in this survival horror game. You’ll solve puzzles and use tools and improvised weapons to fend off your multicolored foes. So if you have anything against Barney or Big Bird, you can take out your feelings on them with this game. 

Back to the Dawn

Game Pass Ultimate and PC Game Pass subscribers can play now. 

This game is like if the series Prison Break took place in the Zootopia universe. You’ll play as either a fox named Thomas or a black panther named Bob as they try to navigate the prison system and escape with their lives. With multiple escape routes and over 100 quests you can complete, you can replay this game numerous times and have a different experience each time.

Abiotic Factor

Game Pass Ultimate and PC Game Pass subscribers can play on July 22.

Science meets violence in this 1990s-inspired sci-fi survival game. You and up to five other players can choose your areas of expertise, build your scientist and explore a massive, top-secret underground complex filled with artifacts and supernatural horrors that could tear you limb from limb. And remember, safety, security and secrecy are of the utmost importance… usually. 

Wheel World

Game Pass Ultimate and PC Game Pass subscribers can play on July 23.

If you want to take a nice, relaxing bike ride, this game is for you. Previously known as Ghost Bike, this game puts you behind the handlebars of one of the last ghost bikes around. These bikes can traverse between the lands of the living and the dead. You can explore these lands at your leisure while you race other riders and upgrade your ride with treasures you find along the way.

Wuchang: Fallen Feathers

Game Pass Ultimate and PC Game Pass subscribers can play on July 24.

This souls-like RPG is set during the final days of the Ming Dynasty. You play as an amnesiac pirate warrior named Wuchang on a quest to uncover the truth behind a world full of chaos. You’ll fight monstrous creatures in forgotten temples and overgrown ruins, unlock new weapons and master devastating techniques in order to bring peace to yourself and others. 

Grounded 2 (game preview)

Game Pass Ultimate and PC Game Pass subscribers can play on July 29.

You’ve been shrunk to the size of an ant — again — and you’ll have to survive the dangerous, miniature world. You’ll fight spiders and wasps, craft weapons and homes and even ride on your own insect friends to get around. You’ll unravel new mysteries along the way, but be careful. Something else is out there, and it hasn’t forgotten about you. 

Farming Simulator 25

Game Pass Ultimate, PC Game Pass and Game Pass Standard subscribers can play on Aug. 1.

Farming isn’t always as simple as games like Stardew Valley might make it out to be, but it can still be very rewarding. If you want a taste of what goes into building and maintaining your own farm, give Farming Simulator 25 a try. You’ll grow diverse crops, raise different animals and with the weather-changing, ground-deforming atmosphere, you’ll face all kinds of challenges along the way. 

Games leaving Game Pass on July 31

While Microsoft is adding those games to Game Pass soon, it’s also removing three other games on July 31. So you still have some time to finish your campaign or complete any side quests before you have to buy these games separately.

Gigantic: Rampage Edition
Kunitsu-Gami: Path of the Goddess
Turnip Boy Robs a Bank

For more on Xbox, discover other games available on Game Pass now, read our hands-on review of the gaming service and learn which Game Pass plan is right for you. You can also check out what to know about upcoming Xbox game price hikes.

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What Makes Cheap Earbuds a Real Value? Here’s How I Find the Hidden Gems

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