Technologies
22 iPhone Settings You Need to Change to Optimize Performance
If you want to save battery, improve privacy and clean up clutter, check out these simple iOS tweaks.

This story is part of Focal Point iPhone 2022, CNET’s collection of news, tips and advice around Apple’s most popular product.
Your iPhone is ready to use out of the box. But if you truly want to make it your own, you should tinker with the default settings.
You can go as simple as turning on low-power mode to save some battery or get a little more complicated and set up a shortcut to automatically play your workout playlist every time you walk into the gym.
If you dive into the Settings app, you can find some cool customization options — some that you know and others that you might have never heard of. Want to declutter your home screen? Use your battery a little less throughout the day? You can do all of that — and more.
In this guide, we’ll show you 22 iOS settings that you’ll definitely want to adjust on your iPhone.
And if you want to take a look at some other hidden iOS features, check out how to unlock your iPhone’s hidden trackpad and the best hidden features on iOS 16.
1. Stop apps from tracking your exact location
Apps like Doordash, Postmates, Google Maps and Waze all require your exact location to deliver food to the right location or direct you to where you want to go. But not all apps need to know precisely where you are at every moment.
You can easily prevent any app from tracking your exact location. In the Settings app, choose an application (like Instagram, for example), tap Location and then toggle off Precise Location. Any app with Precise Location off will only know your approximate location, within a few miles.
Read more: Why You May Want to Revoke Precise Location Permissions From Instagram
2. Turn the back of your iPhone into a button
The back of your iPhone can be used as a secret button to activate certain actions, like take a screenshot or enable low power mode, and run shortcuts that can automatically play music when you arrive at the gym or turn on your smart lights when you get home. However, the option is hidden deep in your settings — here’s how to find it.
In the Settings app, go to Accessibility > Touch > Back Tap and choose one of the two tapping options (double or triple tap). You should see a list of actions you can run by tapping the back of your iPhone, like opening your camera, turning on the flashlight, scrolling up and down and more. Tap on on action or shortcut to set it for double or triple tap.
3. Bring back full-screen incoming call alerts
If your iPhone is unlocked and you receive a phone call, a banner-style notification will appear at the top of your screen, with a photo and name of the person calling, and the options to pick up or deny the call. But this banner wasn’t always there.
Before iOS 14, the incoming call screen would take over your entire display when your iPhone was unlocked and in use. It was disruptive, sure, but it also got the job done.
When the banner appeared, it was a welcome change for many, because it’s more discreet and allows you to still use your phone while receiving a call. However, if for any reason you’re not a big fan of the banner and want to revert to the more attention-grabbing full-screen alert, go to Settings > Phone > Incoming Calls and tap Full Screen.
4. Turn off 5G coverage you don’t want or have
Apple touts a Smart Data feature that’s specific to its 5G phones (iPhone 12 and iPhone 13) that will automatically switch between 4G LTE and 5G networks based on how you’re using your device.
However, you may find that your iPhone’s battery drains faster than it did before. If you don’t want to sacrifice battery life for faster 5G speeds, shut it down. You can always turn 5G back on when you want it, or when service in your area improves.
To turn off 5G on your iPhone 12 or iPhone 13, forcing it to always use 4G LTE even if you have 5G coverage, open the Settings app, then go to Cellular > Cellular Data Options > Voice & Data and tap LTE.
Alternatively, if you want your iPhone to exclusively use a 5G connection when available, you can select 5G On.
Read more: AirPods 3 vs. AirPods Pro: Comparing Apple’s Latest Earbuds
5. Fine-tune how much data is used by a 5G connection
If you’re happy with your 5G performance, here’s a network-related setting you should check out. Go to Settings > Cellular > Cellular Data Options > Data Mode, where you’ll find three different options: Allow more data on 5G, Standard and Low Data Mode.
Even though there are brief descriptions below the three different settings, they don’t paint a complete picture for the first option. According to an Apple support document, allowing more data on 5G will give you high-quality video and FaceTime calls. It also enables your phone to download software updates and stream high-definition Apple TV and Apple Music content, and it allows third-party developers to also improve their respective apps.
The default setting on this page will depend on your carrier and your data plan, so it’s a good idea to check your iPhone and make sure it’s correctly set to your preference.
6. Stop apps from cluttering up your home screen
The App Library is a place where you can quickly find and access all of your applications. And while apps are housed here, all newly downloaded apps also appear on your home screen. This may not be a problem if you download apps sparingly, but if you’re installing new apps on a consistent basis, they can quickly clutter up your home screen.
To stop downloaded apps from appearing on your home screen, go to Settings > Home Screen and select App Library Only. If you want to find the app, you’ll have to swipe left on your home screen until you reach the App Library.
7. Unlock your phone while wearing a face mask
One of the frustrating aspects of wearing a face covering has been the inability to unlock an iPhone with Apple’s Face ID technology. Because half of your face is covered, Face ID just doesn’t work. And while entering your passcode to unlock your phone works, it’s not as convenient.
With iOS, you now have the option to turn on a face unlock feature that makes it easy to unlock your iPhone when you’re wearing a face mask. Before the update, you could only unlock your iPhone if you owned an Apple Watch.
To unlock your iPhone with your Apple Watch, open the Settings app on your iPhone and then open the Face ID & Passcode option. Scroll down until you find the Unlock with Apple Watch section (you must be connected to an Apple Watch for the setting to appear), where you can turn on the feature for any watches linked to your iPhone.
If you have an iPhone 12 or iPhone 13 that runs iOS 15.4 or later, you can unlock your iPhone while wearing a mask without an Apple Watch. Go to the Settings app and open Face ID & Passcode. From there, you can toggle Face ID With a Mask and choose the Face ID With a Mask option. It’s pretty awesome.
8. Put the address bar in Safari back on top
The address in Safari migrated to the bottom of the screen with the introduction of iOS 15 — a welcome addition for those with smaller hands who had difficulty reaching it with one hand at the top. While this move might feel more natural, since it’s closer to the keyboard and where you typically place your thumbs, it can be off-putting since many people are used to seeing the URL bar near the top of the screen.
If you want to put the address bar back at the top of the screen, go to Settings, tap Safari and choose the Single Tab option under the Tabs subheading.
9. Add features that can be used when your iPhone is locked
There are times when you might want to have certain info handy even when your phone is locked. That’s why Apple allows you to enable some features without having to unlock your device, such as the notification center, Control Center, the ability to reply to messages and the Wallet app.
To customize the features you’d like to access on the lock screen, launch the Settings menu, tap Face ID & Passcode and enter your passcode when prompted. Scroll down until you see the Allow Access When Locked section, and toggle the sliders based on your preferences.
10. Make your favorite email app or web browser your default
It was a long time coming, but 2020’s iOS 14 update finally brought the ability to choose your own default apps — at least for email and web browsing. That means that when you tap a link or an email send button, your iPhone will automatically launch the web browser or email provider of your choosing rather than Safari or Mail.
To get started, open the Settings menu and select the app you’d like to set as a default (such as Google Chrome or Outlook). You should then see a button that says Default Mail App or Default Browser App. Tap that option and select the app of your choosing instead of Safari or Mail.
Read more: If You Care About Your Privacy, You Need to Change These Browser Settings
11. Get full notifications on your lock screen
The first time you experience Apple’s Face ID tech, you’ll notice that you can’t see the content of new alerts and notifications on the lock screen. For example, instead of seeing who sent you a text message and what it says, you’ll only see a generic Messages alert.
By default, all iPhones with Apple’s Face ID tech will hide the content of an alert until you pick up your phone and unlock it. It’s a privacy feature that I rather enjoy, but I also understand how it could be annoying (I’ve heard a few complaints from readers and family members alike).
You can change how notifications appear on your lock screen by going to Settings > Notifications > Show Previews and selecting Always. Conversely, you can select Never if you want to keep the content of your notifications always hidden from the lock screen.
12. Turn off (or on) HDR video for sharing videos
Phones in the iPhone 12 and iPhone 13 lineups can record high dynamic range (HDR) video with Dolby Vision. That means your videos will be brighter with more accurate colors and improved contrast. Sounds awesome, right? It is. But there’s a problem — not every app or service will work with HDR video.
Developers will need to update their apps in order to accept HDR video, but even then, the person viewing the video will need a capable device to see the difference in quality. For Apple devices, those include the iPhone 8 or newer, the 2020 iPad Air, the second-generation iPad Pro and some Macs.
So, what can you do to share videos universally? Well, you have a few options:
- You can turn off HDR video by going to Settings > Camera > Record video and turning the switch next to HDR Video to the Off position. Going forward, all videos will be captured in standard dynamic range, and you shouldn’t have any issues sharing or editing it.
- Leave HDR Video turned on, but when you want to share the video, with Facebook for example, use the Photos app instead of going into the Facebook app and uploading it. When you use the Photos app, your iPhone will automatically convert the video to SDR and upload it. When you send the video to another iPhone user, Apple will detect if their iPhone, iPad or Mac is compatible with HDR Dolby Vision. If it’s not, Apple will convert the video automatically.
- If you leave HDR Video on and need to edit your video, you can use Apple’s iMovie app or the Photos app that’s built into your iPhone. You can even use iMovie to export the video as SDR if needed.
13. Customize your home screen with fancy wallpaper
Another home screen tweak you should make involves your wallpaper or background. Apple has added some new wallpapers of its own, with a pretty cool twist.
Open the Settings app on your iPhone and select Wallpaper from the list. Make sure the switch labeled «Dark Appearance Dims Wallpaper,» which you’ll see below the two thumbnail previews of your wallpaper, is turned on. Now, tap Choose a new wallpaper and select either Stills or Live. See the circle near the bottom of each wallpaper? It’s half black, half white.
That circle means that the wallpaper has both light and dark mode versions and will change automatically based on the system status of your phone.
You can also set live wallpapers as your background if you’re not sold on dark and light mode.
14. Turn on dark mode to save your battery
Speaking of dark mode, if you don’t want to have to repeatedly adjust your screen’s brightness, you can use your phone’s dedicated dark mode. Dark mode converts all of the white backgrounds in apps to, more often than not, a black background. In turn, your phone is able to save battery power thanks to the darker colors.
Turn it on by going to Settings > Display & Brightness and selecting the Dark option at the top of the screen.
Apple’s apps will automatically switch to a dark color scheme, and most third-party apps have also adopted the feature.
15. Manage your notifications with Focus Mode
We get a lot of notifications every day, but not all of them are relevant all the time. With iOS 15, Apple introduced a feature called Focus Mode. Think of it as a custom Do Not Disturb feature that’s tailored to specific circumstances.
Focus Mode blocks less relevant alerts, while allowing notifications from important people and apps to come through so that you don’t miss anything. You can set up different types of Focus Modes for specific circumstances.
Apple currently offers options for Do Not Disturb, personal, sleep, work, driving, fitness, gaming, mindfulness and reading, but you can also create your own custom mode. You can schedule Focus Modes so that they turn on automatically when needed, and display your status in apps so that others know you have notifications silenced.
To get started, open the Settings menu, tap Focus and choose one of the available options to set up your notification preferences. Tap the plus (+) symbol in the top right corner to add a new Focus.
16. Make your screen text bigger or smaller
With a couple of taps on your iPhone’s screen, you can adjust the font size to make it easier to read. Open Settings and go to Display & Brightness > Text Size where you can use the slider until you’re happy with the font size.
For a little added oomph, you can turn on Bold Text (it’s just below the Text Size button).
17. Add an alternate appearance to Face ID
Apple’s facial recognition feature — Face ID — constantly learns different aspects of your face with each scan. If you’re struggling to get Face ID to consistently recognize you, try the Alternate Appearance option.
Go to Settings > Face ID & Passcode > enter your PIN > Set Up An Alternate Appearance and go through the process of enrolling your face again.
18. Disable auto brightness for longer battery charge
Your iPhone’s screen brightness level can have a big impact on battery life. By default, iOS will automatically adjust the display’s brightness based on how much light its ambient sensor detects. But if you want to take complete control, you can disable auto-brightness, meaning the brightness level will stay where you set it until you adjust it again.
Open Settings > Accessibility > Display & Text Size and at the bottom of the page, you’ll find a switch to turn off Auto-Brightness.
Now, whenever you want to adjust your screen, you can do so by opening Control Center with a swipe up from the bottom of the screen on a device with a home button, or a swipe down from the top-right corner on newer iPhones.
19. Triage your privacy settings
The first time you set up an iPhone with all of your apps, you’re bombarded with prompts asking for permissions to access personal information ranging from tracking your location to your Apple Health information or your camera roll.
It’s far too easy to get in the habit of approving everything just so you can use the app, but take a few minutes and go through your privacy settings to tailor what each app can and can’t see. We walk you through the whole privacy process in two quick steps.
20. Use Control Center to access apps with a swipe or tap
The iPhone’s Control Center is a convenient spot to quickly change songs, turn on airplane mode, connect to Wi-Fi or start a timer, but there’s so much more to it than that. You can quickly turn your flashlight on, check on a timer or start recording your screen with a quick swipe and tap.
Customize which apps and features are available in Control Center by opening Settings > Control Center. Remove an option with a tap on the red minus button or add an option by selecting the green addition button. Drag features up or down using the three-line icon on the right side of the screen.
Personally, I like having quick access to the Wallet app and toggles for low-power mode and dark mode.
As a reminder, if you have an iPhone with a home button, like the iPhone SE, you can swipe up from the bottom of the screen to open Control Center. If you have an iPhone with Face ID, you’ll need to swipe down from the top-right corner of the screen where the battery icon is.
21. Organize alerts with Notification Summary
Apple wants to help you manage your notifications in iOS, starting with the Notification Summary feature. Rather than letting notifications pile up on your home screen, you can schedule alerts that aren’t urgent to arrive in a bundle at a specific time of day.
Important notifications like calls, direct messages and other time-sensitive alerts (like the status of your Uber or Lyft ride, for example) will still appear immediately.
To try this out, open Settings, press Notifications and tap Scheduled Summary.
22. Change Siri’s voice
If you’ve recently set up a new iPhone, you may have noticed that Siri no longer defaults to a female voice. Instead, you’ll be asked which Siri voice you want to use, including several more recent options. Once you’ve made your selection, Apple will change Siri’s voice across all of the devices linked to your Apple ID.
You can check out the voice options by going to Settings > Siri & Search > Siri Voice. To learn more, check out our complete guide to changing Siri’s sound.
Apple also added a gender-neutral Siri voice option for English speakers.
For more, here’s how to set up your new iPhone and how to transfer your data from your old iPhone. Plus, this iOS trick gives you more iCloud storage for free.
Technologies
How to Add These Hidden Music and Apple Intelligence Controls to Your iPhone
One control can Apple’s Visual Intelligence to more devices besides the iPhone 16 lineup.

Apple released iOS 18.4 on March 31, and the update brought bug fixes, new emoji and a new recipes section in Apple News to all iPhones. The update also brought a handful of new controls to the iPhone Control Center, including one that brings Visual Intelligence to the iPhone 15 Pro and iPhone 15 Pro Max.
When Apple released iOS 18 in September, the update remodeled the Control Center to give you more control over how the feature functions. With iOS 18, you can resize controls, assign some controls to their own dedicated page and adjust the placement of controls to your liking. Apple also introduced more controls to the feature, making it a central hub for all your most-used iPhone features.
Read more: Everything You Need to Know About iOS 18
With iOS 18.4, Apple continues to expand the number of controls you can add to the Control Center. If you have the update on your iPhone, you can add ambient music controls, and Apple Intelligence-enabled iPhones get a few AI controls in the menu, too. Here’s what you need to know about the new controls and how to add them to your Control Center.
Ambient Music controls
Apple gave everyone four new controls in the Control Center library under the Ambient Music category. These controls are Sleep, Chill, Productivity and Wellbeing. Each of these controls can activate a playlist filled with music that corresponds to the specific control. Sleep, for instance, plays ambient music to help lull you to bed.
Some studies suggest white noise could help adults learn words and improve learning in environments full of distractions. According to the mental health company Calm, certain kinds of music can help you fall asleep faster and improve the quality of your sleep. So these new controls can help you learn, fall asleep and more.
Here’s how to find these controls.
1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.
You’ll see a section of controls called Ambient Music. You can also search for «Ambient Music» in the search bar at the top of the control library. Under Ambient Music, you’ll see all four controls. Tap one (or all) of them to add them to your Control Center. Once you’ve added one or all the controls to your Control Center, go back to your Control Center and tap one to start playing music.
Here’s how to change the playlist for each control.
1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap the Ambient Music control you want to edit.
4. Tap the playlist to the right of Playlist.
A dropdown menu will appear with additional playlists for each control. If you’re in the Sleep control, you’ll see playlists like Restful Notes and Lo-Fi Snooze. If you have playlists in your Music app, then you’ll also see an option From Library, which pulls music from your library. Tap whichever playlist you want and it will be assigned to that control.
Apple already lets you transform your iPhone into a white noise machine with Background Sounds, like ocean and rain. But Ambient Music is actual music as opposed to more static sounds like in that feature.
Both of these features feel like a way for Apple to present itself as the first option for whenever you want some background music to help you fall asleep or be productive. Other services, like Spotify and YouTube, already have ambient music playlists like these, so this could be Apple’s way of taking some of those service’s audience.
Apple Intelligence controls
Only people with an iPhone 15 Pro, iPhone 15 Pro Max or the iPhone 16 lineup can access Apple Intelligence features for now, and those people got three new dedicated Apple Intelligence controls with iOS 18.4. Those controls are Talk to Siri, Type to Siri and Visual Intelligence.
Here’s how to find these controls.
1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.
Then you can use the search bar near the top of the screen to search for «Apple Intelligence» or you can scroll through the menu to find the Apple Intelligence & Siri section. Tap any (or all) of these controls to add them to your Control Center. While Talk to Siri and Type to Siri controls can be helpful if you have trouble accessing the digital assistant, the Visual Intelligence control is important because it brings the Apple Intelligence feature to the iPhone 15 Pro and Pro Max.
Visual Intelligence was originally only accessible on the iPhone 16 lineup because those devices have the Camera Control button. With iOS 18.4, Visual Intelligence is now accessible on more devices and people thanks to the titular control in Control Center. But remember, Visual Intelligence is like any other AI tool so it won’t always be accurate. You should double check results and important information it shows you.
For more on iOS 18, here are all the new emoji you can use now and everything you should to know about the recipes section in Apple News. You can also check out all the features included in iOS 18.5 and our iOS 18 cheat sheet.
Technologies
Tariffs Explained: How Trump’s Ever-Changing Trade Policy Will Affect You
While Donald Trump’s wide-ranging taxes on imports face scrutiny in court, he also continues to alter them and introduce or propose others. Here’s what it will mean for you.
President Donald Trump’s second-term economic plan can be summed up in one word: tariffs. When his barrage of import taxes went into overdrive a month ago, markets trembled and business leaders sounded alarms about the economic damage they would cause. After weeks of uncertainty and clashes with major companies, Trump’s tariffs hit their biggest roadblock yet in court before being reinstated ahead of a final ruling, allowing him to double the rate on imported steel and aluminum this week.
Late Wednesday, the US Court of International Trade ruled that Trump had overstepped his authority when he imposed tariffs, effectively nullifying the tariffs, after concluding that Congress has the sole authority to issue tariffs and decide other foreign trade matters, and that the International Emergency Economic Powers Act of 1977 — which Trump has used to justify his ability to impose them — doesn’t grant the president «unlimited» authority on tariffs. The next day, an appeals court allowed the tariffs to go back into effect for the time being, while the administration calls for the Supreme Court to overturn the trade court ruling altogether.
However things shake out in the end, the initial ruling certainly came as a relief to many, given the chaos and uncertainty that Trump’s tariffs how caused thus far. For his part, Trump has recently lashed out against companies — like Apple and Walmart — that have reacted to the tariffs or discussed their impacts in ways he dislikes. Apple has been working to move manufacturing for the US market from China to relatively less-tariffed India, to which Trump has threatened them with a 25% penalty rate if they don’t bring manufacturing to the US instead. Experts have predicted that a US-made iPhone, for example, would cost consumers about $3,500. During a recent earnings call, Walmart warned that prices would rise on things like toys, tech and food at some point in the summer, which prompted Trump to demand the chain eat the costs themselves, another unlikely scenario.
Amid all this noise, you might still be wondering: What exactly are tariffs and what will they mean for me?
The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.
What are tariffs?
Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a «60% tariff» on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.
Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion of goods from other countries annually.
The president has also, more recently, shown a particular fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, as a lot of economists have said, deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations might in turn not be wealthy enough to buy much of anything from the US.
While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US. Now, tariffs against China are more than double that amount and a universal tariff on all exports is a reality.
«Tariffs are the greatest thing ever invented,» Trump said at a campaign stop in Michigan last year. At one point, he called himself «Tariff Man» in a post on Truth Social.
Who pays the cost of tariffs?
Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.
The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.
So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.
Speaking with CNET, Ryan Reith, vice president of International Data’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the «cost pass-through.» Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.
Which Trump tariffs have gone into effect?
Following Trump’s «Liberation Day» announcements on April 2, the following tariffs are in effect:
- A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
- A 30% tariff on all Chinese imports until Aug. 10 while negotiations continue. China being a major focus of Trump’s trade agenda, this rate has been notably higher than others and has steadily increased as Beijing returned fire with tariffs of its own, peaking at 145%, which it could return to down the line if a deal is not reached.
- 25% tariffs on imports from Canada and Mexico not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA only will be taxed at 10%.
- A 25% tariff on all foreign-made cars and auto parts.
- A sweeping overall 10% tariff on all imported goods.
For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called «reciprocal» tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days as a result of historic stock market volatility, which makes the new effective date July 8.
— Rapid Response 47 (@RapidResponse47) April 2, 2025
Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart claims a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.
Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.
On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.
How were the Trump reciprocal tariffs calculated?
The numbers released by the Trump administration for its barrage of «reciprocal» tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.
In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.
Just figured out where these fake tariff rates come from. They didn’t actually calculate tariff rates + non-tariff barriers, as they say they did. Instead, for every country, they just took our trade deficit with that country and divided it by the country’s exports to us.
So we… https://t.co/PBjF8xmcuv— James Surowiecki (@JamesSurowiecki) April 2, 2025
«What extraordinary nonsense this is,» Surowiecki wrote about the finding.
The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.
What will the Trump tariffs do to prices?
In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.
While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Elsewhere, Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.
Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially «the largest tax hike in US history.» New estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.
Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have «100% exposure» to these import taxes as they currently stand, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs.
In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.
Will tariffs impact prices immediately?
In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable.
That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.
Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s «Liberation Day» announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.
«It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,» Cuban wrote. «From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.»
CNET’s Money team recommends that before you make any purchase, especially of a high-ticket item, be sure that the expenditure fits within your budget and your spending plans in the first place. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.
What is the goal of the White House tariff plan?
The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries.
One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also claims to be having negotiations with numerous countries looking for tariffs exemptions and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.
You don’t have to think about those goals for too long before you realize that they’re contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided.
In terms of returning — or «reshoring» — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim.
That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of «reshoring» production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.
Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea «a pure fantasy.» The overall sophistication and breadth of China’s manufacturing sector has also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.
For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.
Technologies
Today’s NYT Mini Crossword Answers for Sunday, June 8
Here are the answers for The New York Times Mini Crossword for June 8.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Today’s NYT Mini Crossword isn’t too tough, but 1-Across might make you think of the sky, and that’s not the direction you need to go. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Org. with shooting stars
Answer: NBA
4A clue: Buildings with weather vanes, stereotypically
Answer: BARNS
6A clue: Swiss watch brand
Answer: OMEGA
7A clue: What Santa, Gandalf and Dumbledore each have
Answer: BEARD
8A clue: Pie in the ___
Answer: SKY
Mini down clues and answers
1D clue: «I’m bad with ___» (party excuse)
Answer: NAMES
2D clue: Start of a billiards game
Answer: BREAK
3D clue: Seeing red
Answer: ANGRY
4D clue: Timothée’s role in «A Complete Unknown»
Answer: BOB
5D clue: Feeling blue
Answer: SAD
How to play more Mini Crosswords
The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.
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