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Apple may reveal its biggest quarter ever after iPhone 13, AirPods 3 and MacBook Pro launches

A pandemic, economic uncertainty and an international chip shortage apparently haven’t slowed the tech giant.

Ever since Apple‘s value blew past a trillion dollars a few years ago, analysts and tech industry experts alike have frequently wondered aloud, «How much larger can it get?»

We’ll get an answer Thursday, when Apple announces its fiscal first-quarter sales and tells us how many iPhones, Macs and other products it sold during the holiday shopping season. Apple has built a lot of its business around this period, timing product launches — like those of its well-reviewed iPhone 13, its revamped MacBook Pro laptops, its latest iPads, AirPods 3 and the Apple Watch Series 7 — to maximize sales as people hunt for gifts for family and friends. After the quarter’s December close, investors pushed Apple’s shares so high that the company’s value topped $3 trillion for the first time, despite ongoing supply shortages for chips and other technology.

On average, Wall Street analysts expect the quarter to deliver new all-time financial records of $1.88 per share in profit on $118.38 billion in revenue, according to surveys published by Yahoo Finance. Though that’s impressive, Apple isn’t expected to show as much growth as it did in the 2020 holiday shopping season. That’s when the iPhone 12, Apple’s first 5G-compatible device, helped push the company’s profit up 30%, while sales jumped more than 17%.

That wasn’t all, though. Apple has continuously said over the past year that its Mac computers and iPads were seeing record demand as well, in part thanks to the company’s highly anticipated new M1 «Apple Silicon» chips. That technology scored well among reviewers, including CNET’s, who ran tests that showed performance improvements and increased battery life. «It was zippy,» CNET’s Andrew Hoyle wrote of using the new MacBook Pro to process high-detail photos.

Now analysts are broadly expecting 2021’s holiday shopping season to mark another record for Apple.

«The performance seen by Apple in the quarter was despite an unprecedented chip shortage out of the Asia supply chain,» Wedbush analyst Daniel Ives wrote in a Monday message to investors. Despite Apple’s established position as one of the world’s most highly valued companies, Ives says he still expects to see Apple’s «renaissance of growth» continue and its shares «outperform.»

An Apple spokesman declined to comment ahead of the company’s earnings report.

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No matter what Apple says in its financial report Thursday, the results will be seen as a bellwether across the tech industry, and potentially beyond. But that report may prove an outlier as other companies struggle with supply and worker shortages, disappointing already dour Wall Street investors worried by further inflation, COVID-19’s continued impact on the world, and saber rattling between Russia and the US over Ukraine.

«Given resilient iPhone and Mac demand, we see Apple as a high-quality ‘flight to safety’ name to own during market volatility,» Cowen analyst Krish Sankar wrote in a note to investors. He too labels Apple’s stock at «outperform.»

Apple has long operated one of the most successful supply chains, particularly as it navigated disruptions from the COVID-19 pandemic. Even so, Apple’s executives have said they believe the company has lost out on billions of dollars in sales due to silicon chip shortages and manufacturing problems amid seemingly ceaseless demand.

Rod Hall, an analyst at Goldman Sachs, said he’s «slightly cautious» about Apple’s prospects, considering tech’s continuing challenges with the global supply chain. In a note to investors, he warned that even though Apple may have been able to manage the chip shortages better than most, he’ll be closely listening to executives as they give commentary on a post-earnings conference call.

Read more: US government warns that chip supply crunch remains dire

Apple has also largely escaped the scrutiny that tech giants like Alphabet (née Google) and Meta (née Facebook) have faced over how their respective advertising-heavy business models erode people’s privacy and trust in big tech.

Whatever Apple announces Thursday, it’ll come at a time when investors are questioning Big Tech’s future. Netflix shares have plunged more than 35% this year, driven in part by the company’s own predictions last week that it would add far fewer subscribers than expected in the first months of 2022. Electric-car giant Tesla’s stock, meanwhile, plummeted nearly 28% from $1,199.78 per share at the start of the year, driven in part by the company’s struggles to put out new cars.

It all comes down to the iPhone

The iPhone remains king at the Cupertino, California-based company, even as Apple fans and industry watchers dissect each of the company’s new product lines and business moves.

Last year, the iPhone represented 52% of the company’s $365 billion in revenue, a slight increase from the 50% it represented in 2020 and a slight decrease from the 54% in 2019. That’s part of Apple’s seemingly endless conundrum: Its position as one of the largest companies ever is tied to the iPhone’s success.

Apple has tried to build on that success, announcing ambitious services offerings, including the $5 per month Apple TV Plus, the $5 per month Apple Arcade and the $10 per month Apple Fitness Plus. Its other iPhone add-on-type products like the AirPods headphones and Apple Watch wearable have performed well too, analysts say.

Rumors suggest that Apple’s next big product launch will be a headset, potentially coming this year or next. Many tech executives believe that headsets from Apple, as well as those from Microsoft, Meta, Sony, Google and Magic Leap, could represent the next step in computing beyond the phone. And many companies have already begun preparing.

Over the past year, tech executives from game companies to social networking giants to, yes, even Apple have begun publicly discussing a new term for the types of experiences these headsets will make possible: the metaverse. That’s a catchall description of apps and experiences people can share in connected virtual worlds like a video game.

The metaverse «is an attempt to redefine our entire relationship with the internet, from virtual communities to ownership of digital content. It snakes into gaming, cryptocurrency, NFTs, teleconferencing software and 3D scanning. It’s… a lot,» CNET’s Scott Stein wrote about what he expects from the technology this year. «A year ago, nobody even talked about the idea of a metaverse. Now it’s spread across countless news stories.»

For Apple, though, the metaverse may represent more than the next step in computing: It may finally be the product to take the financial crown from the iPhone.

But don’t expect CEO Tim Cook to spill the beans about his plans while speaking with analysts on a conference call Thursday. Those reveals are typically reserved for Apple’s splashy events, whether in person or entirely virtual, as the events have been during the pandemic.

Instead, when analysts and investors wonder how much larger Apple will get, what they’ll mean is how many more iPhones can Apple sell, as well as maybe iPads, Macs, Apple Watches, AirPods and all sorts of other tech, including the company’s (in)famous $19 polishing cloth.

«We’d expect a bullish installed base update,» Morgan Stanley analyst Katy Huberty wrote in a message to investors, citing upbeat reports from Apple throughout the past year. Though she also rates Apple’s stock at «outperform,» she’ll be listening for any other signs of how the pandemic and supply chain are affecting the company.

Technologies

Apple Desperately Needs to Launch a Foldable iPhone Flip Next Year

Commentary: Apple is the only major phone company without a folding phone. That needs to change in 2026.

Apple’s iPhone 17 came and went and while we certainly love the iPhone 17 Pro and its vibrant cosmic orange color, I can’t help but be disappointed that the long-rumored foldable iPhone Flip wasn’t part of the company’s September launch event. Most Android phone-makers, including Samsung, Google, Motorola, OnePlus, Xiaomi and Honor are multiple generations into their own folding phone lineups, and it’s beginning to feel like Apple is late to the party. That might be a problem. 

Apple dominates in the premium phone category, but foldables — which fit into the premium space in terms of price — are already nipping at its heels, with Motorola telling CNET that 20% of customers buying its Razr foldable jumped ship from Apple. Meanwhile, Samsung is in the seventh generation of its Flip and Fold series. As Lisa Eadicicco discovered during a visit to Seoul, «foldables are everywhere» in Samsung’s home country of South Korea.

With nearly every major Android phone-maker entering the foldable market, Apple risks losing potential customers. It also runs the risk of letting a rival like Samsung become the go-to name for foldables, which could make it harder for Apple to make an impact if it eventually launches its own device. Furthermore, early adopters drawn to foldable tech may be too entrenched in the Android ecosystem by the time Apple’s phone arrives to want to switch to iOS.

Apple is unlikely to be worried. It’s estimated that around 20 million foldables from all manufacturers were sold worldwide in 2023, while Apple reportedly sold 26.5 million iPhone 14 Pro Max handsets in the first half of that year alone. In 2024, foldable sales were flat — and 2025 isn’t fairing much better, according to analysts at CounterPoint Research, although Samsung did report record numbers of preorders for its latest foldable. Clearly, Apple feels it has yet to miss the boat.

Apple has always found success in biding its time, observing the industry and launching its own take on a product when it’s ready. Apple didn’t invent phones, tablets, smartwatches or computers, but it found ways to take existing products and make them more useful, more valuable in day-to-day life and — dare I say — more exciting. It’s why the iPhone, iPad, Apple Watch and Mac lines dominate the market today. 

For me, I need to see Apple’s take on the foldable phone. I’ve written before about how disappointed I am in foldables. I’ve been a mobile reporter for over 14 years and phones have become increasingly dull as they’ve converged to become slight variations on the same rectangular slab. 

Read more: Best Flip Phone for 2025

Foldables promised something new, something innovative, something that briefly sparked some excitement in me, but several years in, that excitement has dwindled to the point of being extinguished. They are fine products and while I like the novelty of a screen that bends, they’re not a revolution in how we interact with our phones. Not in the way that the arrival of the touchscreen was when we were still pushing buttons to type out texts. 

I did hope that Google’s Pixel Fold would be the phone to catapult the foldable forward, and while the recent Pixel 10 Pro Fold — the second generation of Google’s foldable — does offer some great updates, it still doesn’t offer any kind of revolution. Instead, it feels more like a «me too» move from Google. Ditto for the OnePlus Open. So I’m left instead to look toward Apple, a company with a track record for product revolutions, to create a new take on the genre that genuinely drives forward how we use our phones. 

That innovation won’t just come from the product design. Apple works closely with its third-party software developers, and it’s that input that would help a folding iPhone become genuinely useful. My biggest complaint around foldables right now is that while the hardware is decent, the devices are essentially just running standard versions of Android with a handful of UI tweaks thrown in. They’re regular phones that just happen to bend. 

Few Android developers are embracing the folding format, and it’s not difficult to see why; the users aren’t there in sufficient numbers yet to justify the time and expense to adapt their software across a variety of screen sizes. The multiple folding formats already available mean Android foldables face the same fragmentation issue that has plagued the platform since the beginning. Android-based foldables are simply a more difficult platform for developers to build for than regular phones. Apple would be able to change that, as it proved with the iPhone and iPad. 

Given Apple’s close relationships with top-tier developers — not to mention its own vast developer team — I expect an eventual Apple foldable to offer innovations that make it more than just an iPhone that folds in half. 

And I truly hope it does. I want to look forward to tech launches again. I want to feel excited to get a new gadget in my hands and feel that «wow» moment as I do something transformative for the first time.

In short, I don’t want to be bored by technology anymore. Apple, it’s over to you. 

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Nov. 27, #430

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Nov. 27, No. 430.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Fittingly, today’s Thanksgiving Day Connections: Sports Edition is mostly about football (although the yellow category covers all sports, really). If you’re struggling with today’s puzzle but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t appear in the NYT Games app, but it does in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Grab some points.

Green group hint: Pass the turkey.

Blue group hint: Face your big rival.

Purple group hint: Playing with letters in team names.

Answers for today’s Connections: Sports Edition groups

Yellow group: Places where one scores.

Green group: Associated with the NFL on Thanksgiving.

Blue group: College football rivalry «cups.»

Purple group: NFL teams, with the first letter changed.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is places where one scores. The four answers are end zone, goal, hoop and plate.

The green words in today’s Connections

The theme is associated with the NFL on Thanksgiving. The four answers are Cowboys, Lions, Madden and Turducken.

The blue words in today’s Connections

The theme is college football rivalry «cups.» The four answers are Apple, Commonwealth, Governor’s and Territorial.

The purple words in today’s Connections

The theme is NFL teams, with the first letter changed. The four answers are fills (Bills), Mets (Jets), pears (Bears) and yams (Rams).

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Technologies

Today’s NYT Mini Crossword Answers for Thursday, Nov. 27

Here are the answers for The New York Times Mini Crossword for Nov. 27.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


It’s Thanksgiving, but I wasn’t too thankful for today’s Mini Crossword. It took me nearly four minutes to solve and has some very tricky clues. Read on for the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Enjoyed a Thanksgiving meal
Answer: FEASTED

8A clue: Back half of a GOAT?
Answer: ALLTIME

9A clue: Sudden urge
Answer: IMPULSE

10A clue: Santa’s landing place
Answer: ROOF

11A clue: Abstain from eating
Answer: FAST

15A clue: Tough guy
Answer: BRUISER

18A clue: Ready to use without further assembly
Answer: TURNKEY

19A clue: Some pieces of [circled letters] at the Thanksgiving table
Answer: WINGS

Mini down clues and answers

1D clue: Inside the foul line, in baseball
Answer: FAIR

2D clue: Furry monster with a falsetto
Answer: ELMO

3D clue: Pet food brand
Answer: ALPO

4D clue: Thanksgiving side dish that can fill the [circled letters]
Answer: STUFFING

5D clue: Shop ___ you drop
Answer: TIL

6D clue: M M M M
Answer: EMS

7D clue: Billy ___ Williams, actor who played Lando Calrissian in «Star Wars»
Answer: DEE

12D clue: Requests
Answer: ASKS

13D clue: «Get what I’m saying?»
Answer: SEE

14D clue: Give it a go
Answer: TRY

15D clue: «I should mention …,» for short
Answer: BTW

16D clue: N.B.A. power forward ___ Hachimura
Answer: RUI

17D clue: Large coffee dispenser
Answer: URN

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