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10 ways Apple’s iPhone changed everything

The world is a different place 15 years after Apple introduced its popular smartphone — in both good and bad ways.

Editors’ note: This story was originally published on Jan. 7, 2017.

In 2007, Nokia was the world’s largest phone maker. Microsoft was gearing up to launch Windows Vista. And the best new products at CES included a wireless TV and an MP3 player that streamed internet radio.

Then, on Jan. 9, 2007, Apple CEO Steve Jobs unveiled a device that went on to change the world: a $499 iPhone that came with 4GB of storage. It was a mobile phone, a music player and an Internet device. It went on sale about six months later, on June 29, 2007.

«iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,» Jobs said at the time.

Since then, Apple has sold more than 1.2 billion iPhones and has become the most profitable public company in the world. Copycat phones from companies like Samsung, HTC, Motorola and Xiaomi proliferated across the globe, and now even people in places without steady electricity have smartphones.

«It’s difficult to understate [the iPhone’s] impact,» Reticle Research analyst Ross Rubin said. «The ripples it has created affect wide swaths of our lives.»

Here are some ways the iPhone has changed the way we live:

1. We’re always on

It used to be you’d fire up your computer, wait for your Wi-Fi to connect (or your dialup connection, if we’re going wayyy back) and open Internet Explorer, Safari or some other web browser. Now you’re connected to the internet all the time. If you’re not on Wi-Fi, you’re linked through your cellular network.

It’s not just inescapable connectivity that the iPhone helped bring about. It’s also how we actually access the internet. The iPhone made mobile web browsing useful for the first time. Every other mobile web browser before that was painful, in the words of CNET’s Kent German. Soon came a flood of apps, which removed the need to open a web browser at all.

2. Tablets, watches and headphones, oh my

Multiple devices are either tied to the iPhone or exist because the phone was created. There’s the iPad, essentially a larger iPhone you use at home. And there’s the Apple Watch, which is tethered to the iPhone.

Then there are all the accessories spurred by the popularity of the iPhone, like phone cases; Bluetooth speakers and headphones; and charging docks. ABI Research estimates that revenue in the global mobile accessories market will top $110 billion in 2021.

«Given users’ attachment to their smartphones and their wants and needs to personalize and protect them, the aftermarket mobile accessories market is showing no signs of slowing down,» ABI analyst Marina Lu said.

3. The key to appiness

You may not remember this now, but Apple’s first iPhone didn’t have such a thing as third-party apps or the App Store. That changed in July 2008, when Apple introduced the iPhone 3G and its iPhone 2.0 software.

The App Store is what made the iPhone a must-have device. There are now more than 2 million apps in the App Store, with essentially every company making one or more apps. And the iPhone and App Store have spawned industries that couldn’t exist without smartphones. There’d be no Uber or Lyft to shuttle us from place to place, for instance, or Instagram or Snapchat for sharing our photos.

4. Everyone’s a shutterbug

Sure, we had cameras on our phones before the iPhone. But the Apple gadget’s combination of easy internet access and apps like Instagram inspired people’s inner photographer.

As a result, lugging around an actual camera became redundant.

«We as a species take more pictures than we ever had in the past by an order of magnitude,» Current Analysis analyst Avi Greengart said.

5. Livin’ live

The phone’s camera also means you have a portable camcorder (remember those?) at your fingertips. And on top of that, the phone’s connection lets you broadcast video immediately. That could mean talking to your family members on the other side of the country or shooting a cat video for YouTube. Or, thanks to services like Facebook Live and similar features on other social networks, the technology can be used for filming police brutality or instantly reporting something you’ve seen.

On the flip side, having these smart devices on us at all times lets law enforcement and corporations (like the makers of those apps on your phone) track us. Apple has taken a strong stance on privacy, but security remains a big concern for users.

6. Putting the digits in digital

Touchscreens once were rare. Now babies are swiping at TVs and wondering why the screen doesn’t change. Interactive screens are in virtually everything, even refrigerators. When Jobs introduced the iPhone, he said, «We are all born with the ultimate pointing device — our fingers — and iPhone uses them to create the most revolutionary user interface since the mouse.»

He was more right than he could imagine. The appeal of a touchscreen phone forced Microsoft to embrace touch in its software and get its hardware partners to make touchscreen phones, tablets and computers.

It’s almost surprising to see a device today without a touchscreen (though Apple maintains it won’t be putting touchscreens in its Mac computers).

7. You are here

The introduction of mapping on the iPhone meant you no longer had to feel like an embarrassed tourist in a new city, clutching a giant paper map on the street corner. Google Maps and Apple Maps are two of the most-used apps on the iPhone, and they’ve steadily added features over the years, like public transit and biking directions.

8. Gaming goes to the next level

The iPhone reinvented the idea of mobile gaming. Apps like Angry Birds, that anyone could play using their fingers on the touchscreen, became hugely popular, and payment models changed. Many games are now free to play — instead of charging a sales price, developers came up with the idea of in-app purchases, which let you pay for new levels and features as you go.

Mobile-oriented gaming subscriptions have also gained steam, with Apple’s Arcade service and Google’s Play Pass both highlighting access to ad-free games on iOS and Android, respectively. Even more companies plan to use cloud services to stream games to mobile, with growing efforts from Microsoft’s Xbox Game Pass, Nvidia’s GeForce Now and Google’s Stadia.

9. Cash ain’t king

Apple wasn’t the first company to talk about mobile payments, but it did make even your grandma aware of the technology, which lets you use your phone to purchase things. Goodbye, cash. Hello, iPhone. The iPhone’s Wallet app also can store retail coupons, reward cards, and passes for flights and movies, all in one place. Even your driver’s license is getting ready to be in Apple’s Wallet if you want it to be.

Cash isn’t dead yet — there still are many places that don’t take mobile payments — but using your phone at the checkout stand is more common than ever.

10. But wait — there’s more

There’s no way to sum up in just 10 points all that the iPhone did. So here’s a grab bag of additional stuff.

Apple basically killed Adobe Flash on mobile devices and made endless scrolling a very good thing. You never have to carry a calculator or flashlight anymore, and visual voicemail lets you easily skip forward in a meandering message. Podcasts mean you don’t have to listen to the radio in real time — and have become a competitive space where Spotify, Stitcher and more wrangle exclusive deals for popular shows.

Social media has also shifted heavily to mobile devices from desktop computers, letting people feel connected to friends at all times.

At the same time, the iPhone has been linked to the rise in attention-deficit/hyperactivity disorder and short attention spans in kids. Governments use mobile devices to spy on their citizens, and consumers give up a lot of personal information in exchange for services like Uber rides.

But even with the negatives, don’t try to take someone’s iPhone away.

Please leave some of your thoughts in the comments section on how the iPhone has changed the way you live.

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Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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