Technologies
10 ways Apple’s iPhone changed everything
The world is a different place 15 years after Apple introduced its popular smartphone — in both good and bad ways.
Editors’ note: This story was originally published on Jan. 7, 2017.
In 2007, Nokia was the world’s largest phone maker. Microsoft was gearing up to launch Windows Vista. And the best new products at CES included a wireless TV and an MP3 player that streamed internet radio.
Then, on Jan. 9, 2007, Apple CEO Steve Jobs unveiled a device that went on to change the world: a $499 iPhone that came with 4GB of storage. It was a mobile phone, a music player and an Internet device. It went on sale about six months later, on June 29, 2007.
«iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,» Jobs said at the time.
Since then, Apple has sold more than 1.2 billion iPhones and has become the most profitable public company in the world. Copycat phones from companies like Samsung, HTC, Motorola and Xiaomi proliferated across the globe, and now even people in places without steady electricity have smartphones.
«It’s difficult to understate [the iPhone’s] impact,» Reticle Research analyst Ross Rubin said. «The ripples it has created affect wide swaths of our lives.»
Here are some ways the iPhone has changed the way we live:
1. We’re always on
It used to be you’d fire up your computer, wait for your Wi-Fi to connect (or your dialup connection, if we’re going wayyy back) and open Internet Explorer, Safari or some other web browser. Now you’re connected to the internet all the time. If you’re not on Wi-Fi, you’re linked through your cellular network.
It’s not just inescapable connectivity that the iPhone helped bring about. It’s also how we actually access the internet. The iPhone made mobile web browsing useful for the first time. Every other mobile web browser before that was painful, in the words of CNET’s Kent German. Soon came a flood of apps, which removed the need to open a web browser at all.
2. Tablets, watches and headphones, oh my
Multiple devices are either tied to the iPhone or exist because the phone was created. There’s the iPad, essentially a larger iPhone you use at home. And there’s the Apple Watch, which is tethered to the iPhone.
Then there are all the accessories spurred by the popularity of the iPhone, like phone cases; Bluetooth speakers and headphones; and charging docks. ABI Research estimates that revenue in the global mobile accessories market will top $110 billion in 2021.
«Given users’ attachment to their smartphones and their wants and needs to personalize and protect them, the aftermarket mobile accessories market is showing no signs of slowing down,» ABI analyst Marina Lu said.
3. The key to appiness
You may not remember this now, but Apple’s first iPhone didn’t have such a thing as third-party apps or the App Store. That changed in July 2008, when Apple introduced the iPhone 3G and its iPhone 2.0 software.
The App Store is what made the iPhone a must-have device. There are now more than 2 million apps in the App Store, with essentially every company making one or more apps. And the iPhone and App Store have spawned industries that couldn’t exist without smartphones. There’d be no Uber or Lyft to shuttle us from place to place, for instance, or Instagram or Snapchat for sharing our photos.
4. Everyone’s a shutterbug
Sure, we had cameras on our phones before the iPhone. But the Apple gadget’s combination of easy internet access and apps like Instagram inspired people’s inner photographer.
As a result, lugging around an actual camera became redundant.
«We as a species take more pictures than we ever had in the past by an order of magnitude,» Current Analysis analyst Avi Greengart said.
5. Livin’ live
The phone’s camera also means you have a portable camcorder (remember those?) at your fingertips. And on top of that, the phone’s connection lets you broadcast video immediately. That could mean talking to your family members on the other side of the country or shooting a cat video for YouTube. Or, thanks to services like Facebook Live and similar features on other social networks, the technology can be used for filming police brutality or instantly reporting something you’ve seen.
On the flip side, having these smart devices on us at all times lets law enforcement and corporations (like the makers of those apps on your phone) track us. Apple has taken a strong stance on privacy, but security remains a big concern for users.
6. Putting the digits in digital
Touchscreens once were rare. Now babies are swiping at TVs and wondering why the screen doesn’t change. Interactive screens are in virtually everything, even refrigerators. When Jobs introduced the iPhone, he said, «We are all born with the ultimate pointing device — our fingers — and iPhone uses them to create the most revolutionary user interface since the mouse.»
He was more right than he could imagine. The appeal of a touchscreen phone forced Microsoft to embrace touch in its software and get its hardware partners to make touchscreen phones, tablets and computers.
It’s almost surprising to see a device today without a touchscreen (though Apple maintains it won’t be putting touchscreens in its Mac computers).
7. You are here
The introduction of mapping on the iPhone meant you no longer had to feel like an embarrassed tourist in a new city, clutching a giant paper map on the street corner. Google Maps and Apple Maps are two of the most-used apps on the iPhone, and they’ve steadily added features over the years, like public transit and biking directions.
8. Gaming goes to the next level
The iPhone reinvented the idea of mobile gaming. Apps like Angry Birds, that anyone could play using their fingers on the touchscreen, became hugely popular, and payment models changed. Many games are now free to play — instead of charging a sales price, developers came up with the idea of in-app purchases, which let you pay for new levels and features as you go.
Mobile-oriented gaming subscriptions have also gained steam, with Apple’s Arcade service and Google’s Play Pass both highlighting access to ad-free games on iOS and Android, respectively. Even more companies plan to use cloud services to stream games to mobile, with growing efforts from Microsoft’s Xbox Game Pass, Nvidia’s GeForce Now and Google’s Stadia.
9. Cash ain’t king
Apple wasn’t the first company to talk about mobile payments, but it did make even your grandma aware of the technology, which lets you use your phone to purchase things. Goodbye, cash. Hello, iPhone. The iPhone’s Wallet app also can store retail coupons, reward cards, and passes for flights and movies, all in one place. Even your driver’s license is getting ready to be in Apple’s Wallet if you want it to be.
Cash isn’t dead yet — there still are many places that don’t take mobile payments — but using your phone at the checkout stand is more common than ever.
10. But wait — there’s more
There’s no way to sum up in just 10 points all that the iPhone did. So here’s a grab bag of additional stuff.
Apple basically killed Adobe Flash on mobile devices and made endless scrolling a very good thing. You never have to carry a calculator or flashlight anymore, and visual voicemail lets you easily skip forward in a meandering message. Podcasts mean you don’t have to listen to the radio in real time — and have become a competitive space where Spotify, Stitcher and more wrangle exclusive deals for popular shows.
Social media has also shifted heavily to mobile devices from desktop computers, letting people feel connected to friends at all times.
At the same time, the iPhone has been linked to the rise in attention-deficit/hyperactivity disorder and short attention spans in kids. Governments use mobile devices to spy on their citizens, and consumers give up a lot of personal information in exchange for services like Uber rides.
But even with the negatives, don’t try to take someone’s iPhone away.
Please leave some of your thoughts in the comments section on how the iPhone has changed the way you live.
Technologies
Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis
Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.
The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.
Technologies
Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth
Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.
Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.
U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.
Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.
Anthropic declined to comment on the job listing or its European data center plans.
This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.
Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.
Securing AI infrastructure
The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.
Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.
The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.
Anthropic is also hiring for a similar role based in Australia.
The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.
Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.
In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.
Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.
Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.
Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.
Technologies
Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk
Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.
<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>
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