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Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

Today’s NYT Connections Hints, Answers and Help for Feb. 25, #990

Here are some hints and the answers for the NYT Connections puzzle for Feb. 25 #990.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.


Today’s NYT Connections puzzle is kind of tough. That purple category, once again, expects you to spot hidden words that are related to each other within four of the grid words. It’s fun once you see the answer, but tough to figure out on your own. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: What a parent should do for a child.

Green group hint: «____ my dear Watson.»

Blue group hint: Some go by Jim.

Purple group hint: Look for hidden words.

Answers for today’s Connections groups

Yellow group: Care for.

Green group: Elementary.

Blue group: Jameses.

Purple group: Ending in family words.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is care for. The four answers are baby, foster, mother and nurse.

The green words in today’s Connections

The theme is elementary. The four answers are basic, key, primary and principal.

The blue words in today’s Connections

The theme is Jameses. The four answers are Brown, Cook, Dean and Harden.

The purple words in today’s Connections

The theme is ending in family words. The four answers are alkaline (line), Declan (clan), diatribe (tribe) and napkin (kin).

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Technologies

Marvel’s Wolverine Finally Has a Release Date, and It’s Soon

September can’t come quickly enough.

Marvel’s Wolverine game is coming surprisingly soon. On Tuesday, Sony revealed a September release date, marking a launch almost exactly five years after it was first announced in 2021

The game is set to land on Sept. 15, according to a post on PlayStation’s X account. It included a link to the PSN Store page for the PS5 version, although there is only an option to wishlist the game so far. 

Developed by Insomniac Games, Marvel’s Wolverine was kept under wraps for years following its announcement. We finally got the full reveal during a State of Play last September.

How much will Marvel’s Wolverine cost?

No price appears on the game’s PSN Store page, but it’s likely to retail for $70 like other recent AAA games. While no special editions have been confirmed, if there are different editions, one (or more) may be priced higher due to extra in-game content or other extras. 

Is Marvel’s Wolverine a PS5 exclusive? 

As of now, yes, it is. The game might make the jump to PC later, as other PlayStation exclusives have, such as The Last of Us, God of War and Marvel’s Spider-Man. 

What is Marvel’s Wolverine about? 

As revealed last September, the game will follow Logan as he seeks answers to mysteries about his past. He’ll have to journey across the globe from the Canadian wilderness to the fictional island nation of Madripoor and the streets of Tokyo. Logan will also face some of his biggest rivals, such as Omega Red, Mystique and the mutant-hunting Sentinels

Unlike Insomniac Games’ other superhero series, Marvel’s Spider-Man, the developer made it clear that a game about Wolverine would have to include a lot of blood. In fact, the developer created its own blood rendering tech so that when Wolverine violently slashes and stabs his enemies with his claws, there’s blood everywhere. 

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Technologies

OpenAI and Google Take Steps to Avoid Abusive AI Imagery After Grok Scandal

AI safety, especially around images and videos, continues to be an evolving challenge.

2026 started with a horrifying example of generative AI’s potential for abuse. Grok, the AI tool from Elon Musk’s xAI, was used to undress or nudify pictures of people shared on X (formerly Twitter) at an alarming rate. Grok made 3 million sexualized images over a span of 11 days in January, with approximately 23,000 of those containing images of children, according to a study from the Center for Countering Digital Hate.

Now, competitors like OpenAI and Google are stepping up their security to avoid being the next Grok.

Advocates and safety researchers have long been concerned about AI’s ability to create abusive and illegal content. The creation and sharing of nonconsensual intimate imagery, sometimes referred to as revenge porn, was a big problem before AI. Generative AI only makes it quicker, easier and cheaper for anyone to target and victimize people. 

On Jan. 14, two weeks into the scandal, X’s Safety account confirmed in a post that it would pause Grok’s ability to edit images on the social media app. Grok’s image-generation abilities are still available to paying subscribers in its standalone app and website. X did not respond to multiple requests for comment.

Most major companies have safeguards in place to prevent the kind of wide-scale abuse that we saw was possible with Grok. But cybersecurity is never a solid metal wall of protection; it’s a brick wall that’s constantly undergoing repairs. Here’s how OpenAI and Google have tried to beef up their safety protections to circumvent Grok-like failures.

Read More: AI Slop Is Destroying the Internet. These Are the People Fighting to Save It

OpenAI fixes image generation vulnerabilities

At a base level, all AI companies have policies prohibiting the creation of illegal imagery, like child sexual abuse material, also known as CSAM. Many tech companies have guardrails to prevent the creation of intimate imagery altogether. Grok is the exception, with «spicy» modes for image and video.

Still, anyone intent on creating nonconsensual intimate imagery can try to trick AI models into doing so.

Researchers from Mindgard, a cybersecurity company focused on AI, found a vulnerability in ChatGPT that allowed people to circumvent its guardrails and make intimate images. They used a tactic called «adversarial prompting,» where testers try to poke holes in an AI with specifically crafted instructions. In this case, it was tricking the chatbot’s memory with custom prompts, then copying the nudified style onto images of well-known people.

Mindgard alerted OpenAI of its findings in early February, and the ChatGPT developer confirmed on Feb. 10 — before Mindgard went public with its report — that it had fixed the problem.

«We’re grateful to the researchers who shared their findings,» an OpenAI spokesperson said to CNET and Mindgard. «We moved quickly to fix a bug that allowed the model to generate these images. We value this kind of collaboration and remain focused on strengthening safeguards to keep users safe.»

This process is how cybersecurity often works. Outside red-team researchers like Mindgard test software for weaknesses or workarounds, mimicking strategies that bad actors might use. When they identify security gaps, they alert the software provider so fixes can be deployed.

«Assuming motivated users will not attempt to bypass safeguards is a strategic miscalculation. Attackers iterate. Guardrails must assume persistence,» Mindgard wrote in a blog post.

While tech companies boast about how you can use their AI for any purpose, they also need to make a strong promise that they can prevent AI from being used to enact abuse. For AI image generation, that means having a strong repertoire of prompts that will be refused and kicked back to users. 

When OpenAI launched its Sora 2 video model, it promised to be more conservative with its content moderation for this very reason. But it’s important to ensure its moderation practices are consistently effective, not just at a product’s launch. It makes AI safety testing an ongoing process for cybersecurity researchers and AI developers alike.

Google upgrades Search reporting

For its part, Google is taking steps to ensure abusive images aren’t spread as easily. The tech giant simplified its process for requesting the removal of explicit images from Google Search. You can click the three dots in the upper right corner of an image, click report and then tell Google you want the photo removed because it «shows a sexual image of me.» The new changes also let you select multiple images at once and track your reports more easily.

«We hope that this new removal process reduces the burden that victims of nonconsensual explicit imagery face,» the company said in a blog post.

When asked about any further steps the company is taking to prevent AI-enabled abuse, Google pointed CNET to its generative AI prohibited use policy. Google’s policy, like many other tech companies’ fine print, outlaws using AI for illegal or potentially abusive activities, such as creating intimate imagery.

There are laws that aim to help victims when these images are shared online, such as the 2025 Take It Down Act. But that law’s scope is limited, which is why many advocacy groups, like the National Center on Sexual Exploitation, are pushing for better rules

There’s no guarantee that these changes will prevent anyone from ever using AI for harassment and abuse. That’s why it’s so important that developers stay vigilant to ensure we are all protected — and act quickly when reports and problems pop up.

(Disclosure: Ziff Davis, CNET’s parent company, in 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

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