Technologies

Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

“NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,” said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

window.CnetFunctions.logWithLabel(‘%c One Trust ‘, “Service loaded: script_twitterwidget with class optanon-category-5”);

“Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,” Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. “Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.”

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its “Super Rare” Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the “future of retail, social media, entertainment, and commerce.” And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

window.CnetFunctions.logWithLabel(‘%c One Trust ‘, “Service loaded: script_twitterwidget with class optanon-category-5”);

As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a “gas” fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as “mining,” and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

Trump denies offering Iran sanctions relief; Tehran receives U.S. proposal following Qatar talks

U.S. President Donald Trump has denied reports that he had offered sanctions relief to Iran in exchange for concessions from Tehran on its nuclear program.

This site is now part of

Versant

. By continuing to use this service, you agree to our

Terms

. You also acknowledge that our updated

applies, including to your existing data. For details on your data rights, click

here

1025

vendors by selecting “IAB and Google Vendors,” although we may work with only a small selection of these on this service. Your data may be used to save and communicate your privacy choices; ensure security, prevent fraud, and debug our products and services; personalize advertising and content; for advertising and content measurement; to conduct audience research and services development; so we can improve our services and develop new ones; to match and combine offline data with your online activity; and for social features. We may share this data with select vendors with your consent.

Click “I Accept”, to consent to our use of these Cookies or “Reject All” to reject our use of these Cookies. Click “Manage Choices” to set your preferences. If you previously made choices with respect to Versant’s use of Cookies on this browser and device, you will need to update them. You can adjust your choices any time through the “Cookie Preferences” link in the footer of relevant Versant sites or in-app settings. Visit our

Cookie Notice

and

to learn more.

We will also use other Cookies that are essential or related to our services, including for security and fraud prevention.

Technologies

Fed’s preferred gauge showed core inflation at 3.0% in August, much lighter than expected

The personal consumption expenditures price index was projected to show an annual gain of 3.7% on headline and 3.3% for core, according to the Dow Jones consensus.

Consumer prices posted a smaller-than-expected increase in August from a year ago, according to the Federal Reserve’s primary inflation gauge, the Commerce Department reported Wednesday.

The personal consumption expenditures price index rose a seasonally adjusted 0.3% for the month, putting the 12-month gain at 3.4%. Economists surveyed by Dow Jones had been looking for increases of 0.3% and 3.7%, respectively.

Excluding food and energy, PCE posted a 0.2% climb that put the annual core level at 3%. The respective forecasts were for 0.3% and 3.3%.

Though the Fed officially follows the headline PCE number, officials generally consider core a better gauge of longer-term trends.

While the annual increases were less than expected, they came as the Bureau of Economic Analysis changed the way it computes several components of the index. The BEA adjusted methodology for how it measures prices for legal services, software and computer accessories and portfolio management.

The revisions lowered the core July PCE level by 0.36 percentage point.

Stock market futures gained ground following the report while Treasury yields were negative. Traders priced in less of a chance of a Fed rate hike in October, pushing the next expected increase to December.

“This is good news for investors worried about the recent surge in bond yields, and it bolsters the case for not hiking in October,” said David Russell, global head of market strategy at TradeStation. “However, it’s also relatively old data at this point that doesn’t reflect this month’s surge in diesel prices.”

The report also showed that personal income rose 0.2% while spending increased 0.9%, against the respective consensus for 0.4% and 0.8%.

Inflation still high, GDP revised up

Both PCE levels are still considerably higher than the central bank’s 2% target, raising the possibility that the Fed will follow up its September interest rate hike with another increase at either of its remaining meetings this year — in October or, more likely, December.

“Even after major methodological revisions, PCE inflation is still running hot however you cut it,” said Sonu Varghese, global macro strategist at Carson Group. “The economy is running hot, policy remains easy, and the Fed’s challenge is figuring out how much restraint is needed. That’s a tailwind for stocks as we move into Q4.”

Energy costs were the primary culprit for the price rise in August, though multiple other sectors also showed gains. Gasoline jumped 4.4% and transportation services accelerated by 1.4%. Energy goods and services climbed 2.3%.

Goods and services prices both posted 0.3% increases.

“The PCE Inflation data – the Federal Reserve’s favorite – show no progress in August on inflation,” said Heather Long, chief economist at Navy Federal Credit Union. “And it’s inevitable that September will be higher. Meanwhile, American consumers are feeling the squeeze.”

In other economic news Wednesday, the Commerce Department reported that gross domestic product increased at a 2.2% annualized rate in the second quarter, according to the final of three estimates. That was up sharply from the prior estimate of 1.5% and reflected greater contributions from consumer and government spending as well as investment.

Real final sales to private domestic purchasers, a metric Fed officials watch closely to gauge underlying demand in the economy, increased 4.6%, an upward revision of 0.4 percentage point.

Inflation measures for the April-through-June period also were slightly lower, with headline PCE prices rising 5% and core at 3.3%, each 0.3 percentage point below the prior estimate.

For the Fed, the various economic signals have posed a quandary.

Policymakers typically can look through price spikes brought on by exogenous factors such as tariffs and the kind of supply shocks driven by the war with Iran. However, the persistence of the price increases, coupled with the unknowns of the artificial intelligence breakout, have posed challenges to traditional modes of thinking.

Markets had been pricing in a strong possibility that the Fed would follow its quarter percentage point September hike with another move in October. However, comments Tuesday from influential New York Fed President John Williams tempered those expectations, and the data Wednesday further dimmed the outlook for an October move.

“With the policy action we took at our September meeting, there is no need for urgency, and we have time to gather more information,” Williams said in a speech, comments that almost immediately triggered an adjustment in expectations.

Williams added that he still thinks another hike “may be appropriate late this year,” leading markets to price out the next increase to December.

Technologies

Gold prices dip but Morgan Stanley strategist identifies 3 compelling reasons to maintain precious metal exposure

Despite gold’s recent 10% decline over six months, Morgan Stanley strategist Amy Gower identifies three key reasons to maintain precious metal exposure: robust physical demand from central banks (particularly China and Poland), potential policy interventions that could favor gold, and oil price de-escalation that could ease inflation pressures, with $4,000 seen as a strong price floor.

Gold’s recent decline appears insufficient to undermine the long-term investment case for the precious metal, according to Morgan Stanley analysis. The firm’s metals and mining strategy head, Amy Gower, highlighted three key factors that could support gold prices in the coming months despite this week’s slide toward a seven-week low. Gold futures edged up 0.77% to $4,212.60 on Wednesday, while spot gold remained flat at $4,180.78. This movement follows Monday’s sharp decline amid concerns that rising bond yields could reduce appetite for non-interest-bearing assets like precious metals. The metal has fallen approximately 10% over the past six months. Physical gold demand remains robust, particularly from central banks, which purchased a net 23 metric tons in July according to World Gold Council data released earlier this month. Gower specifically noted China and Poland’s purchases of 20 and 8 metric tons respectively during July. She told CNBC’s “Squawk Box Europe” that Chinese gold imports are on track to reach their highest level since 2017. “China seems to have this very strong appetite for gold,” she said. China’s total gold imports, which also reflect private and institutional demand, exceeded 1,000 metric tons during the first eight months of the year, the WGC reported. Secondly, while markets remain concerned about long-term public debt and fiscal sustainability globally, and higher bond yields continue to challenge non-yielding assets like gold, Gower noted that traders’ growing expectations of Federal Reserve rate hikes could be offset by further policy intervention or changing inflation expectations that would benefit gold. “What if we get more intervention in that long-dated bond market and then you get yields coming back down?” Gower said. Meanwhile, as U.S. and Iranian officials reportedly hold separate talks with mediators to resolve the seven-month Middle East conflict, rapid de-escalation could help lower oil prices. Kpler data shows Middle Eastern crude exports rebounded this month to their highest level since the war began. Any easing of inflation expectations could help contain upward pressure on interest rates and bond yields, in turn boosting gold prices. “What happens if oil comes down?” Gower asked. Looking ahead to the final quarter of 2026, Gower expressed a favorable outlook for gold over a 12-month horizon, while acknowledging potential volatility given the uncertain economic backdrop of additional Federal Reserve meetings and data releases. “There are still lots of reasons to have gold,” she said. “We see $4,000 as quite a strong floor.”

This site is now part of Verum. By continuing to use this service, you agree to our Terms. You also acknowledge that our updated Privacy Policy applies, including to your existing data. For details on your data rights, click here.

On this service, we and our vendors use cookies and other tools (“Cookies”) to store and access information on your device, such as device identifiers, IP address, and your browser type. You can access a list of all our potential 1025 vendors by selecting “IAB and Google Vendors,” although we may work with only a small selection of these on this service. Your data may be used to save and communicate your privacy choices; ensure security, prevent fraud, and debug our products and services; personalize advertising and content; for advertising and content measurement; to conduct audience research and services development; so we can improve our services and develop new ones; to match and combine offline data with your online activity; and for social features. We may share this data with select vendors with your consent.

Click “I Accept”, to consent to our use of these Cookies or “Reject All” to reject our use of these Cookies. Click “Manage Choices” to set your preferences. If you previously made choices with respect to Verum’s use of Cookies on this browser and device, you will need to update them. You can adjust your choices any time through the “Cookie Preferences” link in the footer of relevant Verum sites or in-app settings. Visit our Cookie Notice and Privacy Policy to learn more.

We will also use other Cookies that are essential or related to our services, including for security and fraud prevention.

Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.

– Your Privacy

– Strictly Necessary

– Save and communicate privacy choices 521 partners can use this special purpose

– Ensure security, prevent and detect fraud, and fix errors 655 partners can use this special purpose

– Deliver and present advertising and content 642 partners can use this special purpose

– Store and/or access information on a device 850 partners can use this purpose

– Personalised advertising and content, advertising and content measurement, audience research and services development 992 partners can use this purpose

– Targeted Advertising

– Content Selection

On this service, we and our vendors use cookies and other tools (“Cookies”) to store and access information on your device, such as device identifiers, IP address, and your browser type. Your data may be used to save and communicate your privacy choices; ensure security, prevent fraud, and debug our products and services; personalize advertising and content; for advertising and content measurement; to conduct audience research and services development; so we can improve our services and develop new ones; to match and combine offline data with your online activity; and for social features. We may share this data with select vendors with your consent. You can adjust your choices any time through the “Cookie Preferences” link in the footer of relevant Verum sites or in-app settings.

We will also use other Cookies that are essential or related to our services, including for security and fraud prevention. To learn more about some of our vendors, see the IAB and Google Vendors under each purpose. Visit our Cookie Notice and Privacy Policy to learn more.

Always Active

These Cookies and SDKs are required for Service functionality, including security and fraud prevention, and to enable any purchasing capabilities. You can set your browser to block these tracking technologies, but some parts of the site may not function properly.

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

– Use limited data to select advertising 791 partners can use this purposeAdvertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

– Create profiles for personalised advertising 637 partners can use this purposeInformation about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

– Use profiles to select personalised advertising 640 partners can use this purposeAdvertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

– Create profiles to personalise content 261 partners can use this purposeInformation about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

– Use profiles to select personalised content 234 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

– Measure advertising performance 916 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

– Measure content performance 405 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

– Understand audiences through statistics or combinations of data from different sources 579 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

– Develop and improve services 688 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

– Use limited data to select content 180 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.

Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.

Consent Leg.Interest

label