Technologies
Why Tiger Woods, Tom Brady and others are joining in on the NFT craze
Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.
You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).
But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.
If this doesn’t make much sense to you, well you’re not alone.
In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.
What’s an NFT?
This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.
What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.
Do I own the asset if I own an NFT?
Nope.
That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.
“NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,” said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.
For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.
What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.
Why are NFTs so expensive?
As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.
“Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,” Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. “Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.”
It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.
What kind of NFTs can I buy?
NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its “Super Rare” Lionel Messi digital trading card that’s currently bidding at âŹ29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.
And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.
But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.
And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the “future of retail, social media, entertainment, and commerce.” And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.
As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.
Where can I buy or sell an NFT?
While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.
On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.
What are the downsides of NFTs?
A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a “gas” fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.
There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as “mining,” and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.
Technologies
G10âs âsurpriseâ currency star could stumble as peers hike interest rates
The British pound has benefited from a resilient economy and rate hike expectations, but the BOE looks increasingly dovish while a crucial budget lies ahead.
The British pound has largely shrugged off another change of government and geopolitical shocks to outperform many of its peers this year, but the currencyâs recent weakness could be set to deepen.
Sterling has gained around 1.6% against the euro
It is near-flat against the U.S. dollar
The resignation of Prime Minister Keir Starmer on July 20 left Britain facing its seventh leader in 10 years, with markets watching closely whether a new administration would hold to the âfiscal rulesâ repeatedly emphasized by former Finance Minister Rachel Reeves.
U.K. borrowing costs have risen under Starmerâs quickly appointed successor Andy Burnham, also of the center-left Labour Party, but that has occurred in lockstep with a global government bond sell-off.
Matthew Ryan, head of market strategy at financial services firm Ebury, said that a âclean and orderly transition of powerâ had âremoved a potential banana skin and eased the perceived political risk premium attached to the pound.â
Britainâs long-term borrowing costs are the highest since 1998
In a Friday note, Ryan said sterling had been âthe surprise outperformerâ among the G10 group of wealthy nations over the past three months, tying this to an unexpectedly resilient U.K. economy.
Gross domestic product grew by 0.4% in the second quarter, following 0.6% expansion in the first quarter â one of the strongest performances among advanced economies. Sunny weather and excitement around the FIFA World Cup boosted consumer spending, while business activity remained surprisingly resilient despite the volatile geopolitical backdrop.
The pound also drew support at the start of the Iran conflict in April on outsized market expectations for a monetary policy response to inflation fears from the Bank of England, Jane Foley, senior FX strategist at Rabobank, told CNBC.
The U.K. is highly vulnerable to higher oil and gas costs, both of which have spiked this year, helping push headline inflation near 3%.
Sterling weakness ahead?
Despite the resurgence of price pressures, the Bank of England has held its key interest rate at 3.75% throughout this year.
Current market pricing suggests low odds of a rate hike at its September meeting. In contrast, there are high expectations for a hike by the European Central Bank on Wednesday and, increasingly, the Federal Reserve later this month.
Central bank rate hikes typically boost their home currency.
Dovish messaging by the BOE on Sept. 17 would âfurther expose the poundâ just before markets get anxious for the first annual budget announcement of Burnhamâs administration on Oct. 28, Foley of Rabobank noted.
New U.K. Finance Minister John Healey said in a Monday speech that he would remain committed to fiscal discipline, while targeting a more even distribution of economic growth around the country â in contrast to the concentration of growth in powerhouse London.
JP Morgan U.K. economist Allan Monks said his remarks suggested a cautious approach to tax and spending changes given the backdrop of higher borrowing costs. The budget is likely to retain a focus on devolution, greater public control of public services and more private sector partnerships, but contain little to change the macro outlook, Monks said in a note Monday.
Eburyâs Matthew Ryan said the budget contained a high level of political risk, and was likely to contain âa combination of higher ancillary tax rates and an increase in debt issuance in order to fund Burnhamâs spending ambitions.â
These could include changes to taxes on property purchases and local council duties, an introduction of a âmansion taxâ and tighter pension and personal investment account relief, he said, adding that markets would be jumpy over anything that looked likely to dampen growth and squeeze the private sector, while simultaneously requiring more borrowing.
Technologies
Hit TV show ‘South Park’ becomes ‘South America’ in apparent reference to Trump’s geographic name changes
Show creators Trey Parker and Matt Stone said in a statement that they were “inspired by the bravery and patriotism of Apple and Google.”
Television comedy series âSouth Parkâ has announced it is changing its name to âSouth Americaâ as the show is set to begin its 29th season on Sept. 16.
The showâs creators Trey Parker and Matt Stone said, âInspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount — a Skydance Capitulation.â
Parker and Stoneâs statement comes after U.S. President Donald Trumpâs executive order to rename Lake Ontario to Lake America amid a trade spat with Canada. Canadian officials said they will not recognize the new name.
Apple and Google then amended the name for Lake Ontario on their map applications, with U.S. users seeing âLake America,â while Canadian users saw âLake Ontario.â
The move also came a day after Trump posted AI generated posts on Truth Social that suggested New Mexico should be renamed to âNew America.â
Last year, the president used an executive order to change the name for the Gulf of Mexico to the Gulf of America, drawing international opposition.
âSouth Parkâ won an Emmy for Outstanding Animated Program for the âSermon on the Mountâ episode which premiered last year and parodies Trumpâs presidency.
The âSkydance Capitulationâ line comes after the $8 billion merger between parent company Paramount and Skydance, which was approved by the Federal Communications Commission last year after Paramount settled a lawsuit brought by Trump for $16 million.
Trump had alleged an interview that aired on CBSâs â60 Minutesâ in 2024 with then-presidential candidate Kamala Harris, was deceptively edited.
Paramount subsidiary CBS News in July 2025 said it was canceling comedian Stephen Colbertâs âThe Late Show,â citing financial reasons, just days after Colbert accused Paramount of paying Trump a âbig fat bribe.â The final episode of the show aired in May.
Paramount and the White House didnât immediately respond to requests for comment.
Technologies
Trump Claims No Regret Over Initiating Iran Conflict Amid Rising U.S. Economic Sanctions
Trump insists he has no regrets about initiating the Iran conflict, warning that a nuclear-armed Iran would threaten Israel and U.S. cities, while the administration ramps up economic sanctions. He predicts the war will end after the midterms, even as markets brace for a prolonged standoff.
U.S. President Donald Trump said he has no regrets about starting the Iran war and added that “If I had it to do again, I would do exactly what I did.” Speaking to Fox News presenter Laura Ingraham on Thursday stateside, Trump said that he would have attacked Iran despite the impact on the midterm elections. “If we hadnât done Iran, you would be cruising to midterms victory right now,” Ingraham told Trump, to which Trump replied “supposing we were cruising, and all of a sudden Iran has a nuclear weapon. They would use it.” He added that if Iran had a nuclear weapon, the Islamic Republic would “wipe out” Israel and the Middle East, and start hitting U.S. cities.
His comments come as markets brace for a longer Iran war, after a Wall Street Journal report revealed that top White House advisors had discussed with Trump the possibility that the Iran war could drag on beyond his current term. Trump has said that the war will end immediately after the midterm elections and oil and gas prices will also fall, adding to his months-long claims that the conflict will end soon.
In separate comments to NewsNation on Thursday, Trump denied reports that there was any damage to U.S. assets, after Iran claimed it had hit multiple U.S. fighter aircraft at a base in Jordan. “No damage. No nothing,” Trump said, when asked if there was any truth to the reports.
Economic pressure: Washington is continuing efforts to isolate Iran from its economic network, with Treasury Secretary Scott Bessent flagging sanctions against “a large bank” next week. “Weâre going to do it on Monday because we want to honor the memory of our fallen citizens on 9/11. But watch this space on Monday,” Bessent said during an appearance on “Real Americaâs Voice.” Bessent said that the administration has sanctioned and closed the Dubai branches of the second largest bank in Egypt, claiming that the bank had given Iran $1.8 billion dollars. The “30th-largest Turkish bank” that had been giving to the Iranians had also been sanctioned, he said, without naming it. The U.S. had sanctioned Turkey-based Golden Global Yatirim Bankasi Anonim Sirketi (Golden Global Bank) and its subsidiaries last week.
Trump, in the NewsNation interview, was also asked how Iran could continue holding out under the current economic pressure. “I donât know that theyâre gonna be able to hold out,” Trump said. “But itâll get settled after the elections. Or maybe sooner. But itâll get settled right after the election.”
Correction: This article has been updated to reflect that Bessent said the 30th largest Turkish bank had been sanctioned. An earlier version misstated the bankâs ranking.
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