Technologies
Why Tiger Woods, Tom Brady and others are joining in on the NFT craze
Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).
But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.
If this doesn’t make much sense to you, well you’re not alone.
In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.
What’s an NFT?
This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.
What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.
Do I own the asset if I own an NFT?
Nope.
That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.
«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.
For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.
What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.
Why are NFTs so expensive?
As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.
«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»
It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.
What kind of NFTs can I buy?
NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.
And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.
But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.
And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.
As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.
Where can I buy or sell an NFT?
While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.
On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.
What are the downsides of NFTs?
A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.
There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.
Technologies
iPhone 17 Colors: A Surprising Hue Could Be Coming for Pro Models
Rumors about the iPhone 17 colors continue to pour in, but the latest leak isn’t one I saw coming.

The rumored iPhone 17 color lineup includes a shocking twist for the iPhone 17 Pro models.
Last week, a Korean blogger named yeux1122 published two images of camera covers that could be the full lineup from iPhone 17 base model and the rumored iPhone 17 Air, and leaker Majin Bu posted that the rumored Sky Blue color would be scrapped for the Pro models. And now, another leaker has posted this week the possible color lineup for the iPhone 17 Pro and Pro Max. We’ll get to the surprise in that photo below.
We’ve already heard plenty of rumors that the iPhone 17 base model could come in purple, green and blue. Two to three other familiar colors are now said to be included in the options — totaling five (or maybe six) possibilities for the base model. The rumored iPhone 17 Air could come in four, while the Pro and Pro Max are expected to have five.
The rumored iPhone 17 is likely to drop in September. As the month draws closer, we’re hearing plenty of rumors and leaks, but we’re still playing the guessing game. Here’s what we’re hearing about possible iPhone 17 colors.
The rumored full color lineup
Here’s the full lineup for the rumored iPhone 17 base and Air models, according to Sonny Dickson, a consumer tech reviewer, who shared an image on X on Monday:
iPhone 17 lens protection cover will match the phone color. The orange one for the Pro Max might hint at a new shade, possibly dark gold or copper. pic.twitter.com/BMamZ45now
— Sonny Dickson (@SonnyDickson) July 14, 2025
The iPhone 17 base model could come in these colors:
- Black
- Gray
- Silver
- Light blue
- Light green
- Light purple
The iPhone 17 Air could be released in these colors:
- Black
- Blue gray
- Light gold
- Silver
The iPhone 17 Pro and Pro Max could come in these colors:
- Black
- Gray
- Silver
- Dark blue
- Orange
Yeux1122 has a similar lineup in their post, but the base options don’t include gray.
Black and silver aren’t surprising since we’ve seen both neutral colors in earlier iPhone models and generations. However, if you use a colored phone cover instead, like I do, this possibility could be welcome.
The iPhone color I didn’t see coming
Purple, blue and green are all part of the same color palette. The neutral colors don’t quite surprise me since they’re standard for iPhones at this point. But the color orange is shocking. Dickson expects that the color will only be for the Pro and Pro Max models.
Dickson also noted the orange shade may end up being a dark gold or copper.
Sky blue could be old to Apple, but a new iPhone hue
The early rumored color for the iPhone 17 was sky blue.
Well-known leaker Majin Bu posted the rumor of the new color on their blog, calling it «a refined, bright, and modern shade.» But why sky blue?
Perhaps because the latest M4 MacBook Air currently comes in sky blue, an iPhone in the same color could be an aesthetic win for sky blue MacBook owners.
Bu initially wrote that the sky blue color could be for the iPhone 17 Pro, but recently scrapped that rumor to say sky blue would be for the iPhone 17 Air.
It seems like there’s a possibility for different shades of blue, as we see in the lineup above. Rumor has it that there could be a blue option for the iPhone 17 base model and a dark blue for the iPhone 17 Pro. But based on Bu’s post, there’s a possibility of the iPhone 17 Air getting a sky blue hue. We’ll have to wait and see which — if any — blues will be available for iPhone 17.
The possibility of purple
Bu posted on X and their blog on June 20 that Apple is testing purple and green, but that purple could be another new color for the iPhone 17’s base models.
iPhone 17: Purple and Green Colors in Testing as Potential New Shade for 2025
Full Article:https://t.co/jZJJoUHBsf pic.twitter.com/1in8R6dDa5— Majin Bu (@MajinBuOfficial) June 20, 2025
Bu said that purple could meet Apple’s rumored demand for more personalization while blending into Apple’s ecosystem for its other products.
If green is added to the iPhone 17 lineup, Bu says it could be a «fresh and natural tone, ideal for a minimalist yet striking aesthetic.» Yeux1122 and Dickinson included both purple and green in their rumored lineups this month.
Could an aluminum iPhone design bring more colors?
The iPhone 16 Pro and Pro Max have a titanium frame, but analyst Jeff Pu predicted that the iPhone 17 could usher in the return of the aluminum frame for both the Pro and baseline models, as we’ve seen with earlier versions like the iPhone 14 lineup. Considering the iPhone 16 Pro and Pro Max’s colors are based on titanium, it raises the question: Will an aluminum frame mean new colors?
The one phone in the iPhone 17 lineup that could have a titanium frame is the rumored slimmer iPhone 17 Air, according to Pu. We’ll have to wait and see what Apple decides.
Read more: WWDC Bored Me. I Need Apple’s iPhone 17 Launch to Make a Splash
A look at past iPhone colors
Apple likes to release both new and familiar colors for every new iPhone release.
Usually, we see more color variations for the basic models, and more neutral colors for the Pro and Pro Max iPhone models. For instance:
The iPhone 14 came in six colors: midnight, starlight, red, blue, purple and yellow. However, the iPhone 14 Pro and Pro Max models only came in black, silver gold and deep purple. The same is true for the 15 model phones, but Apple offered one fewer color for its base model.
iPhone 15 models were available in pink, yellow, green, blue and black, while Pro and Pro Max models arrived in more neutral tones like white, blue, black and natural titanium.
The iPhone 16 Pro and Pro Max colors didn’t change from the iPhone 15 Pro and Pro Max. However, the other iPhone 16 models were available in ultramarine, teal, pink, white and black.
How many new colors we may see from the rumored iPhone 17 is still unclear, but as of now, a sky blue option could well be in your future.
Technologies
I Never Fly Without This Genius Bluetooth Dongle. Here’s Why
Twelve South’s AirFly Pro has totally transformed how I watch in-flight entertainment. No more awful airline earbuds.

If you fly often, you already know the routine. You settle into your seat, start messing with the in-flight entertainment screen, then remember that your AirPods won’t connect. That means reaching for the airline’s wired headphones that feel flimsy, let in every engine roar and make everything sound muffled. Just the worst.
This is one of the most frustrating parts of flying, especially on long trips when decent audio can make all the difference. Between the engine noise, crying babies and that one guy snoring in 14C, you need a better option. The good news is I’ve found a simple device that fixes the problem completely and makes flying feel a lot more like streaming at home.
The AirFly Pro has become a must-pack item in my travel bag. It’s a simple Bluetooth dongle that lets me connect my wireless earbuds (like my AirPods Pro) directly to the airplane’s entertainment system, no adapters or wired workarounds required. Since I started using it, I’ve stopped dreading in-flight audio and finally get to enjoy movies the way they were meant to be heard. If you fly often, this little gadget could completely change how you travel.
The AirFly Pro lets me enjoy in-flight entertainment
The AirFly Pro from Twelve South is a minimally designed dongle that lets me connect to the 3.5mm headphone jack in my airplane seat to listen to in-flight entertainment on my noise-canceling earbuds. All I have to do is pair the AirFly Pro with whichever Bluetooth headphones I’m using, like my AirPods Pro, plug the AirFly Pro into the display in front of me, and I’m all set. I don’t even need to use my phone to connect the two devices.
There are four versions of the AirFly: the AirFly SE, which sells for $35 on Amazon
and connects to just one set of headphones, the AirFly Pro at $55, the Pro V2 at $60, which is the newest version of the AirFly Pro, and the Pro Deluxe at $70, which comes with an international headphone adapter and a suede travel case.
Hey, did you know? CNET Deals texts are free, easy and save you money.
I use the AirFly Pro, which has been a game-changer for me on flights. I’ve never had to worry about battery life since the AirFly Pro lasts for more than 25 hours and can fully charge in 3 hours. I can also pair two separate pairs of headphones to a single AirFly Pro, in case I’m with someone else on a flight and want to watch the same movie or show. And if that’s not enough, the AirFly Pro also doubles as an audio transmitter, so I can turn any speaker with a headphone jack, like my old car stereo, into a Bluetooth speaker.
The AirFly Pro makes a great gift for any traveler
The AirFly Pro is the perfect present to give to someone who’s planning to travel this year. Besides my Anker MagSafe battery pack, the AirFly Pro really has become my most treasured travel accessory when I fly, which is why I consider it to be one of those can’t-go-wrong gifts. For more travel gear, here are our favorite tech essentials to travel with and our favorite travel pillows.
Technologies
The Perseids Meteor Shower Brings Bright Fireballs to the Skies, Starting This Week
At its peak, you may see as many as 100 meteors per hour if you’re in a place where it’s dark enough.

Skygazers have a lot to look forward to over the next month. A couple of dueling meteor showers will grace the skies later in July, and they will be joined by perhaps the most popular meteor shower of the year. Perseids are known for their bright fireballs and plentiful meteors. The show starts on Thursday, July 17, and will run through Aug. 23.
The reason the Perseids meteor shower is so popular is twofold. First, it takes place in the summer, so going outside and watching it is less uncomfortable than other large meteor showers like Quadrantids, which takes place in wintery January.
The other reason is that it’s one of the most active meteor showers of the year. During its peak, the meteor shower is known to spit as many as 100 meteors on average, according to the American Meteor Society. These not only include your typical shooting stars, but also a higher chance for fireballs, which are meteors that explode as they enter orbit. Per NASA, fireballs tend to last longer than standard shooting stars and can come in a variety of different colors.
Perseids come to Earth courtesy of the 109P/Swift-Tuttle comet. Earth’s orbit around the sun brings it through Swift-Tuttle’s tail every year. The comet itself takes 133 years to orbit the sun. Its last perihelion — the point at which it’s the closest to the sun — was in 1992. It won’t be back until the year 2125. Until then, it leaves behind an excellent tail of dust and debris to feed us yearly meteor showers.
How to watch the Perseids meteor shower
The best time to view the Perseids is during its peak, which occurs on the evenings of Aug. 12 and 13. During this time, the shower will produce anywhere from 25 to 100 meteors per hour on average. However, since the shower officially lasts for over a month, you have a chance to see a shooting star on any given evening, provided that you’re far enough away from light pollution.
Thus, if you’re planning on watching this year’s Perseids during their peak, you’ll want to get out of the city and suburbs as far as possible. According to Bill Cooke, lead of NASA’s Meteoroid Environments Office, folks in the city might see one or two meteors from the meteor shower per hour, which is pocket change compared to what those outside city limits might see.
Regardless, once you’ve arrived at wherever you want to watch the meteors, you’ll want to direct your attention to the radiant, or the point at which the meteors will appear to originate. Like all meteors, Perseids are named after the constellation from which they appear. In this case, it’s Perseus.
Per Stellarium’s free sky map, Perseus will rise from the northeastern horizon across the continental US on the evenings of Aug. 12 and 13. It’ll then rise into the eastern sky, where it’ll remain until after sunrise. So, in short, point yourself due east and you should be OK. Binoculars may help, but we recommend against telescopes since they’ll restrict your view of the sky to a very small portion, which may hinder your meteor-sighting efforts.
The American Meteor Society also notes that the moon may give viewers some difficulty. Perseids’ peak occurs just three days after August’s full moon, so the moon will still be mostly full. Thus, it is highly probable that light pollution from the moon may reduce the number of visible meteors by a hefty margin, depending on how things go.
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