Technologies

Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

On Expands Robot Factories to Manufacture Its Cloud-Like Sneakers

This is the second factory the Swiss brand is banking on to produce its shoes.

Popular sneaker brand On announced on Wednesday that it’s expanding its robotic production facility and opening up a new location in South Korea.

The Swiss brand is most known for developing running, training and lifestyle sneakers with a heavily cushioned, cloud-like sole. On opened its first robotic factory in Zurich in July 2025, after four years of development, and began production with four robots to make its first laceless LightSpray Cloudboom Strike LS shoe.

A representative for On did not immediately respond to a request for comment.

The process involves a robotic arm that sprays On’s signature LightSpray material onto the shoe, creating a light, one-piece upper in just a few minutes. With the new location, the company plans to increase production by using 32 more automated robots.

As robots and AI continue to move more deeply into companies, there’s controversy about what this could mean for human workers. As recently as this year’s CES event, it’s evident that robots are here to stay, with Hyundai unveiling its Boston Dynamics Atlas humanoid robot among other robot demos. Robot manufacturing companies are also expanding by using humanoid robots to take over specific tasks, and possibly for home use; however, the technology has not yet advanced enough to rely on them completely.

Supporters say robots could help in certain instances, such as social robots assisting kids to build confidence when reading aloud. In other cases, it could increase efficiency in a warehouse or factory setting and help around the home. But critics say automation could lead to more job loss, and even eliminate entry-level jobs.

In addition to the location announcement, On is launching the LightSpray Cloudmonster 3 Hyper, which is the first shoe upper designed at the new factory. According to On, the shoe is an ultimate super trainer for long runs and tempo runs, which are specific training runs where you’re running at a moderate-to-hard pace. The new shoe will be available first in North America on March 5, and then globally on April 16.

On says using robots to manufacture its latest shoes reduces waste and carbon emissions, plus cuts the time it takes to design an upper compared to handcrafted shoes.

«The beauty of LightSpray is that we can precisely program each robot, whether in Zurich or Busan, to execute precisely choreographed movements to craft each shoe’s unique look and feel,» said On’s chief innovation officer, Scott McGuire, in a statement.

On chose South Korea for its second factory location because of the country’s advancements in automation and robotics, and hopes to continue expanding its factories globally over the next few years. The company aims to eventually start production in the Americas and increase production in Europe.

Technologies

Today’s NYT Connections Hints, Answers and Help for Feb. 26, #991

Here are some hints and the answers for the NYT Connections puzzle for Feb. 26 #991.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle is a fun one. One of the groups matches up with the color of its category, which you might spot right away. Read on for clues and today’s Connections answers.

The Times has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including the number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Iconic moment.

Green group hint: Color of this group.

Blue group hint: Try the fish, I’m here all week.

Purple group hint: Polite request.

Answers for today’s Connections groups

Yellow group: Pivotal point.

Green group: Green things.

Blue group: Elements of joke-telling.

Purple group: «____ please.»

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is pivotal point. The four answers are crossroads, landmark, milestone and watershed.

The green words in today’s Connections

The theme is green things. The four answers are grasshopper, shamrock, Statue of Liberty and wasabi.

The blue words in today’s Connections

The theme is elements of joke-telling. The four answers are callback, punchline, setup and timing.

The purple words in today’s Connections

The theme is «____ please.» The four answers are attention, check, drumroll and pretty.

Technologies

The Top 25 Best Pokemon Games of All Time, Ranked

Whether you’re a new fan or a Pokemon master, the famous monster-catcher franchise has a game for everyone. Strap in to catch ’em all, enter a multiplayer online battle arena or solve an engrossing mystery.

There’s a reason your mom knows Pikachu. Over the past three decades, Pokemon has gone from being Satoshi Tajiri’s childhood dream to the highest-grossing entertainment franchise in the world.

The pocket monsters’ legacy includes a wildly popular anime, widely scalped trading cards, a movie starring Ryan Reynolds and many, many games. New entries in the series are dipping into the history of the franchise and dialing up the nostalgia. Pokemon Champions, which is slated to release in 2026, will combine all of the franchise’s battling gimmicks under one unified competitive game.

A Pokemon game exists for nearly every gamer, whether you love exploring new worlds, bonding with cuddly creatures, crawling through dungeons, solving mysteries or battling with other players.

We’ve curated this list of the best Pokemon games you can play, including mainline games and spin-off titles from throughout the franchise’s history.

Read more: Best Pokemon Day Deals: Enjoy Big Savings on Switch Games, TCG, Plushies and More

Best Pokemon games of all time

Recent updates to the list

February 2026: Removed Pokken Tournament DX. Added Pokemon Legends: Z-A, the latest game in Game Freak’s open world Pokemon spin off series.

New Pokemon games coming in 2026

There are multiple new Pokemon games releasing in 2026. Pokemon Champions is a player-versus-player battler that will be released for the Nintendo Switch, Android and iOS allowing players to bring over their favorite monsters from the Pokemon Home app. New set expansions for Pokemon TCG Pocket and new events for Pokemon Scarlet and Violet will also be released throughout the year.

Best Pokemon game FAQs

How we determined CNET’s best Pokemon games

When creating this list of the best Pokemon games, we factored in how unique and enjoyable these games are for most players. We evaluated criteria including graphics quality, innovative gameplay mechanics and compelling narratives. We balanced our picks to include a variety of mainline titles across all nine generations while still representing the wealth of Pokemon spin-offs from other genres. We favored games that hold up well for contemporary gamers and added something new to the iconic franchise. If you’re looking for help choosing your next game, CNET’s top PlayStation 4 list is a good place to start narrowing down your choices.