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Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

“NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,” said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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“Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,” Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. “Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.”

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its “Super Rare” Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the “future of retail, social media, entertainment, and commerce.” And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a “gas” fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as “mining,” and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

China’s super-rich fled Singapore. Now they want to come back

Wealthy Chinese are reconsidering Singapore as Beijing’s offshore wealth scrutiny and geopolitical risks make alternatives less attractive.

A year ago, wealthy Chinese families were souring on Singapore. Its rules felt onerous, its nightlife subdued. Other cities seemed easier or more exciting.

Now they want to come back.

Family-office advisers and wealth managers say they are seeing renewed interest in Singapore from affluent Chinese clients who had shifted their lives to other financial centers, as tightening scrutiny from Beijing and geopolitical turmoil make its stability look attractive again.

The reversal underscores how quickly the calculations of Asia’s wealthy can change.

Singapore emerged as a favored destination for wealthy mainland Chinese seeking to diversify their assets and gain distance from Beijing, particularly after Hong Kong’s 2019 protests and subsequent national security crackdown.

However, its appeal faded after a $3 billion money-laundering scandal in 2023 triggered tighter scrutiny of wealthy clients and family offices. Stricter compliance checks, lengthy bank onboarding and residency requirements pushed some Chinese families toward jurisdictions they viewed as easier or more appealing – such as Hong Kong, Dubai and Tokyo.

They’re now telling me I really want to come to Singapore to become a citizen.Ryan LinBayfront Law

But what once seemed restrictive is increasingly being viewed by some as a source of security.

“The very reason why they came to Singapore in the first place back then was because China’s policies impact Hong Kong much closer to them than in Singapore,” said Bayfront Law director Ryan Lin.

Lin, who advises wealthy Chinese clients on setting up family offices and securing residency in Singapore, said last year that he was increasingly helping clients move away from the city-state as tighter compliance and disclosure requirements eroded its appeal.

The shift comes as Beijing steps up scrutiny of wealth held outside mainland China. New rules affecting offshore trusts have rattled wealthy families because of requirements to disclose structures and potential tax liabilities, while tighter oversight has also extended to areas including insurance and offshore brokerage accounts. These rules can apply regardless of where a trust is located or where an individual physically lives.

“When it comes to the safety of their wealth, they probably now are considering Singapore very, very seriously for the long term,” he said, adding that they are more determined this time, with several asking about pathways to permanent residency and citizenship as they consider making Singapore a longer-term base.

Moving to Singapore does not automatically sever an individual’s obligations to China, said Carman Chan, founder of Hong Kong and Singapore-based family office Click Ventures, particularly without a change in citizenship or tax status.

Advisers say the renewed interest in Singapore is generally about creating physical, financial and political distance from the mainland while maintaining additional options.

Lin said recent restrictions affecting mainland investors’ access to offshore brokerages in Hong Kong had particularly unsettled some clients. “They find perhaps Hong Kong is really too close to China,” he said.

Manish Tibrewal, co-founder of family office Farro Capital, said his firm has seen a sharp pickup in inquiries from Chinese families considering to relocate to Singapore.

A spokesperson for Hong Kong’s Financial Services and the Treasury Bureau said that under the “one country, two systems” framework, “Hong Kong upholds the common law system, the free flow of capital, the free convertibility of its currency, a simple and low tax regime, and a regulatory framework aligned with international standards.”

Dubai reversal

Singapore is also benefiting from a different source of anxiety: the Middle East.

Several advisers, including Tibrewal and Lin, said Chinese families who shifted toward Dubai in recent years have reconsidered their plans amid conflict in the region.

Lin said some of his clients initially treated the conflict as a temporary shock. But as tensions persisted, families began taking more concrete steps to leave.

“My clients are afraid that Dubai may potentially be easy collateral damage.” Lin said. “Their sense of security will not be there. They will be frantic. At least mentally, they won’t feel very safe. Their mindset of managing money in Dubai has changed.”

Some have already returned while others are unwinding investments and financial arrangements before doing so, he said.

Japan’s barriers

Tokyo had become attractive to wealthy Chinese in recent years as a weak yen made everything from property to luxury goods cheaper. Its proximity to China and safety had also made it an obvious alternative to Singapore.

Yet language barriers, difficulties integrating into Japanese society and differences in business and social culture caused issues, advisers said.

Iris Xu, CEO of Jenga Business Consulting Group, a consultancy that works with wealthy families, cited one client who relocated to Japan but returned to Singapore after just eight months.

“After going to Japan, going to Dubai, going to Hong Kong, there remains the Singapore option,” Xu said.

Back to Singapore

The renewed interest also arrives as Singapore itself fine-tunes the rules governing its family-office industry.

The Monetary Authority of Singapore in July eased some conditions for single-family offices seeking tax incentives, with the changes taking effect Aug. 1. The revisions give offices greater flexibility on hiring and investment requirements even as authorities continue to strengthen checks on the sources of wealth entering the country.

“Wealth owners from a diverse range of countries choose Singapore for many reasons, including our high standards of regulation, strong rule of law, and a comprehensive ecosystem of wealth managers and professional service providers,” an MAS spokesperson told CNBC.

Advisers for the wealthy say Singapore’s advantage is increasingly the predictability that comes with its rules.

“Their priorities have changed,” Xu said. “Before, maybe they were looking for an opportunity. Now they are looking at safety.”

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Technologies

U.S.-Iran escalation shows Washington’s frustration with slow-moving sanctions

Renewed hostilities reopen the question of whether the conflict is grinding toward a settlement or further escalation.

The escalation in hostilities between the U.S. and Iran over the weekend shows the U.S. is running out of patience with the slower-moving sanctions approach, according to analysts.

U.S. forces destroyed two Iranian rocket launchers on Larak Island on Sunday, as the Islamic Republic prepared to fire mine-carrying rockets into the Strait of Hormuz, ending a month-long lull in direct fighting.

The strike was the first publicly acknowledged U.S. attack since late July. Iran responded within hours, firing eight missiles at the King Hussein and Al Azraq air bases in Jordan. Jordanian air defenses intercepted all eight, with no casualties, the government said.

Later Sunday, President Donald Trump threatened on social media to blow up Kharg Island, Iran’s main oil-export hub, to “smithereens.”

“Most of the war has been tactically focused rather than strategic from the outset,” said Ian Ralby, a maritime security expert and president of Auxilium Worldwide. “The question, therefore, is: why this, why now?”

The sanctions campaign may not be hurting Iran’s leadership fast enough for the U.S.’s liking, Ralby said. Treasury Secretary Scott Bessent told Reuters on Sunday that he expects new sanctions on Iran weekly, particularly targeting banks, and that Washington intends to cut Tehran-linked institutions out of the dollar system entirely.

“It may be that the financial pressure was not curtailing Iranian behavior to the level the U.S. anticipated,” Ralby said. Renewed Iranian military activity may also have threatened U.S. forces or interests in the region “at a sufficiently high level of gravity that the U.S. felt it necessary to strike Iranian territory once more.”

The U.S. strike is likely an attempt to break a deadlock rather than a shift in policy, Ralby added. “The status quo has become somewhat stagnant, and I’m sure the U.S. would like to see that change,” he said. But it is unlikely to alter “the continuation of the blockade, or the economic ‘warfare’ being used to try to pressure Iran.”

Potential escalation

Trump’s threat against Kharg Island is likely to remain rhetorical. The terminal has absorbed dozens of strikes since the war began, with its oil infrastructure deliberately spared.

“It is unlikely that the President of the United States will actually carry through on the threat to attack Kharg Island,” Ralby said, noting the island also holds a historic early church that Iran has worked to preserve.

An attack “would be a destruction of cultural heritage as well as destruction of critical oil infrastructure, which would likely cause catastrophic environmental harm,” he said. “Threatening it may seem appealing, but actually blowing it up should hold little appeal.”

Rather than confronting U.S. forces head-on, Iran is more likely to retaliate through proxies and pressure on shipping and energy flows.

“The key to this conflict from the outset has been asymmetry,” Ralby said. “The Iranians have demonstrated an ability to use limited actual force to inflict substantial, actual harm.”

For instance, the Houthis, who control a large part of Yemen and have held sway over the approaches to the Bab el-Mandeb for the better part of a decade, entered the war weeks ago in support of Iran.

With the Houthis restricting navigation through the Bab el-Mandeb, the U.S. and its allies in the region could face a situation where the two major maritime chokepoints used to export the majority of the Gulf’s petroleum products are “subject to manipulation by Iran and its partners,” said Michael Ratney, senior adviser at the Center for Strategic & International Studies.

“We always assume that the Houthis and Iran are part of the same kind of group, but they’re not,” said Claudio Galimberti, chief economist at Rystad Energy. “They have worked in the past quite independently.”

Somali piracy, dormant since 2013, has also returned as coalition navies concentrate on the Red Sea and Hormuz. At least five vessels are currently held, including a tanker seized off Al Mukalla on Aug. 20.

“Enhanced pressure on oil production, the energy market, and global shipping are likely to be the focal points for Iranian retaliation,” Ralby said.

The military campaign remains the dominant force in oil prices. Flows through the strait reached roughly 7 million barrels a day last week via the Omani corridor under U.S. Navy escort, according to Galimberti’s estimates, calling it “a very costly mechanism … but it’s working.”

The strike on Larak threatens to reverse that recovery, injecting fresh uncertainty into commercial shipping through the waterway. “The expectation is that the flows in the next couple of days probably will be lower, and therefore you should expect the price increase for sure,” Galimberti said.

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Technologies

CNBC Daily Open: Trump wants to floor it on economic growth as Warsh eyes the brakes

The Trump administration saw two embattled officials fending off criticism yesterday as the war in the Middle East flared up again.

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Hello, this is Hui Jie writing to you from Singapore. Welcome to another edition of CNBC’s Daily Open.

The Trump administration saw two embattled officials fending off criticism yesterday as the war in the Middle East flared up again, with U.S. President Donald Trump trying to lower pump prices and talk up growth.

Treasury Secretary Scott Bessent also defended the decision to increase bond purchases earlier last month, after investor Stanley Druckenmiller criticized the move.

If you were working late in Asia last night, you may not have caught any of this, simply because Microsoft Outlook and ChatGPT Work experienced outages. I know of more than a few office workers that were secretly grateful for that.

What you need to know today

U.S. President Donald Trump has unveiled a cunning plan to combat high pump prices for Americans, involving his claimed control over 65 billion barrels of oil reserves in Venezuela.

He will meet with U.S. refiners and fuel distributors, looking for ways to expand domestic refining capacity and bring down gasoline prices, according to a White House official.

Prices at U.S. pumps were at $4.08 per gallon on average nationwide Monday, according to AAA data, which is nearly 30% higher compared to the same time last year.

However, there is just one snag. Experts told CNBC that his deal with Venezuela will not lower gas prices anytime soon.

Venezuela’s oil infrastructure is in a state of disrepair, and it will require about $180 billion of investment till 2040 to return the country to peak production, according to Rystad Energy.

The South American nation is currently producing around 1.2 million barrels a day, down from a peak of 3.5 million bpd in the late 1990s.

Trump also has one eye on the Middle East, vowing to hit Iran “hard” after the Islamic Republic said it launched an attack on two U.S. bases in Jordan.

The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.

Growth and the Fed

Trump also continued his push for the Fed to lower interest rates, arguing that the U.S. could grow at rates of up to 20% (yes, that is not a typo), and adding such rapid growth should not prompt the central bank to raise interest rates.

“Success in growth does not cause inflation,” the U.S. president said. However, growth has never reached anywhere close to the levels Trump is saying, except for one Covid pandemic-related surge of 34.9% in 2020, which notably followed a 28% contraction in the previous quarter.

The most recent GDP numbers, however, are a far cry from the 20% annualized growth touted. Real GDP increased at a 1.5% annualized rate in the second quarter of 2026, down from 2.1% in the first quarter, according to the BEA’s latest estimate.

The president’s stance would then put him at odds with Fed Chairman Kevin Warsh, who is expected by markets to hike rates at the Fed’s meeting in September.

Odds for a move at the Sept. 15-16 meeting jumped to 66.1% on Monday, nearly double where they were before Warsh’s speech at Jackson Hole over the weekend, according to the CME Group’s FedWatch tool.

Treasury Secretary Scott Bessent, meanwhile, defended the department’s decision to double the planned size of buybacks of longer-dated U.S. bonds.

Investor Stanley Druckenmiller, Bessent’s former mentor, argued that the policy amounted to “price management” rather than an attempt to improve market liquidity, and risked undermining the Treasury’s credibility.

Outlook and ChatGPT outages

But the most important news for office workers Monday stateside would be that they had a rare reprieve from some of their work, as Microsoft Outlook and OpenAI’s ChatGPT Work experienced outages.

Users reported problems with Outlook, while OpenAI said users may experience problems starting or continuing tasks in ChatGPT Work, temporarily disabling two of the modern office’s favorite methods of assigning more work.

Anyone who failed to send an email, and then failed to ask AI to write an excuse for not sending that email, finally could legitimately say “I couldn’t do it, honest!”

— Lim Hui Jie

And finally…

FTC sues Amazon, accusing the e-commerce giant of misleading advertisers

The Federal Trade Commission on Monday sued Amazon, alleging the e-commerce giant “secretly and systematically overcharged” advertisers on its platform by manipulating its pricing and auction systems.

The lawsuit, which was joined by 22 state attorneys general, argues that Amazon may have reaped more than $20 billion from advertisers by using “hidden surcharges” dating back to a change to its auction rules that took effect in 2019.

However, the company argues that its auction systems have saved advertisers $8 billion between 2021 and 2025, not cost them extra.

— Annie Palmer

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