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Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

“NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,” said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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“Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,” Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. “Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.”

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its “Super Rare” Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the “future of retail, social media, entertainment, and commerce.” And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a “gas” fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as “mining,” and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

Iranian President Pezeshkian to head to New York for UN meeting as Trump warns of no-deal consequences

Trump threatened to destroy Iran’s economy or eliminate its leadership if Tehran doesn’t strike a deal, complicating efforts at diplomacy.

President Masoud Pezeshkian will lead an Iranian delegation at the United Nations General Assembly in New York on Tuesday, amid renewed hopes for a diplomatic solution to the Middle East conflict.

Pezeshkian will address the assembly and present Iran’s positions on “international developments,” according to the country’s semi-official Tasnim news agency, with a particular focus on its war with the U.S. and Israel.

He will also hold talks with the leaders of several countries on the sidelines of the event, which is scheduled to take place Sept. 22 to 26, and 28.

The Iranian delegation’s attendance at the UN has renewed hopes for a diplomatic solution to the war, lifting market sentiment on Monday, with stocks rising, oil prices easing and global bond yields falling sharply.

But U.S. President Donald Trump, who has said he would be open to meeting Pezeshkian during the assembly, has threatened to destroy Iran’s economy or eliminate its leadership if Tehran doesn’t strike a deal.

Trump told Fox News on Sunday that the only options on the table were “wiping Iran out,” or letting its economy “rot,” unless both sides reach a deal.

Separately, Iran’s military said that its intelligence suggested a new, large-scale strike being prepared by the U.S. and its allies, warning of “painful” retaliation across the Middle East. Regional countries backing such a strike would be treated as parties to the conflict, it said.

“If the U.S. makes any mistake against the Islamic Republic of Iran, all its positions and interests in the region will be targeted by sustained, effective and painful attacks,” the Khatam al-Anbia Central Headquarters of Iran said, according to Tasnim.

Houthi-Saudi conflict complicates diplomacy hopes

The U.S. State Department this weekend issued a security alert citing risks of unforeseen escalation in the Middle East, telling Americans to exercise more vigilance and be aware of possible flight cancellations and airspace closures.

The warnings came after Iran-backed Houthi militants claimed missile and drone attacks on Riyadh on Saturday, triggering the first air-raid alert in the Saudi capital since fighting escalated in July.

Saudi authorities said they intercepted and destroyed a ballistic missile and reported no casualties or damage. The Houthis also attempted to target civilians and infrastructure in several parts of the kingdom, Saudi-led coalition forces spokesperson Major-General Turki al-Maliki said on X on Saturday, though those attacks were thwarted by the country’s air defenses.

Oil prices have pulled back in recent days despite widening hostilities, as traders hope for a recovery in energy shipments from oil-rich Saudi Arabia.

Oil prices will remain high despite U.S. progress in moving oil through the Strait of Hormuz, a team of analysts at Eurasia Group said in a Saturday note. Any rebound in oil flows would not be enough to address the overall market deficit, they said, forecasting Brent prices to trade in a higher band of $90-110 per barrel through the rest of this year.

“Iran’s leadership will stick with resistance, even as they quarrel internally,” according to the consultancy firm, as Tehran seeks to use military proxies and tanker attacks to keep a chokehold on shipping flows, to pressure Washington into concessions.

Tehran has insisted that it would not reopen the Strait of Hormuz until Washington fulfills its commitment under the June memorandum, which called for lifting the naval blockade of Iranian ports, easing sanctions, unfreezing Iranian assets and ending U.S. military threats.

Iranian parliament speaker Mohammad Bagher Ghalibaf said Sunday that Iran must keep on fighting and negotiating, to push back its enemies, and only work on diplomacy when it has the upper hand on the battlefield.

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Technologies

U.S. crude oil drops below $100 a barrel as Trump signals willingness to negotiate with Iran

U.S. crude oil prices slipped back below $100 a barrel after President Trump signaled openness to talks with Iran and halted plans to bomb Yemen, while Middle East supply flows remained robust despite pipeline disruptions.

Crude oil prices declined for the fourth straight session on Monday after President Donald Trump reportedly decided against bombing Yemen for the time being and indicated he was open to diplomatic engagement with Iran.

U.S. West Texas Intermediate futures fell 2.7% to $97.59 per barrel by 7:48 a.m. ET, while Brent crude, the global benchmark, slipped 2.8% to $101 a barrel. The market has risen more than 11% so far this month.

Trump told Fox News he would likely be receptive to meeting Iranian President Masoud Pezeshkian at the United Nations General Assembly later this week.

According to The New York Times, the president has decided not to target the Iran‑aligned Houthi militants for now, despite requests from Saudi Arabia.

Meanwhile, crude shipments from the Middle East appear resilient after Saudi Arabia shut down its East‑West pipeline following attacks. JPMorgan analysts noted in a September 18 report that oil flows from the region remain surprisingly strong, averaging 17.1 million barrels per day over the past 10 days—about 6.1 million bpd below the 2025 average.

Potential supply disruptions persist. Trump told Fox that he is in a “deciding mode” and that “very big things” are expected soon regarding the U.S.–Iran conflict.

Prices are likely to stay closely linked to the pace of export normalization and diplomatic progress, said Daniel Takieddine, co‑founder and CEO of Sky Links Capital Group.

Any setback or renewed deterioration in shipping conditions would tighten the physical market and restore upward pressure on prices, Takieddine added.

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Technologies

White House TV press pool won’t cover Trump after CNN ban

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Politics & Policy
White House TV press pool won’t cover Trump after CNN ban
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Politics & Policy

White House TV press pool won’t cover Trump after CNN ban

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