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Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

Today’s NYT Strands Hints, Answers and Help for March 11 #738

Here are hints and answers for the NYT Strands puzzle for March 11, No. 738.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle could be tough. If you watch a lot of Game of Thrones-type shows, or play D&D, the answers might come easily for you. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Survival mode

If that doesn’t help you, here’s a clue: Needed skills.

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

  • GIFT, LIFT, LITE, LITER, LIFTER, MITE, MITER, RIDE, RIDES, SIDE, SIDES

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • ARMOR, AGILITY, MIMICRY, CAMOUFLAGE, DISTRACTION

Today’s Strands spangram

Today’s Strands spangram is DEFENSES. To find it, start with the D that’s the farthest left letter on the top row, and wind down.

Toughest Strands puzzles

Here are some of the Strands topics I’ve found to be the toughest.

#1: Dated slang. Maybe you didn’t even use this lingo when it was cool. Toughest word: PHAT.

#2: Thar she blows! I guess marine biologists might ace this one. Toughest word: BALEEN or RIGHT. 

#3: Off the hook. Again, it helps to know a lot about sea creatures. Sorry, Charlie. Toughest word: BIGEYE or SKIPJACK.

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Technologies

Is Orange Already Out? Pink Is In, and I Found a Way to Get Both on My iPhone 17 Pro

It’s confirmed: These household chemicals can turn your iPhone 17 Pro from orange to pink

Last year, a Reddit thread emerged suggesting that the iPhone 17 Pro’s vibrant cosmic orange color could somehow turn bright pink and it turns out it’s absolutely true. In a previous version of this article I tested the Redditor’s claims by attacking my phone with various chemicals and at the time I didn’t notice much difference, but a couple of months on, things have changed. And when I put my phone against a fresh iPhone 17 Pro Max at MWC 2026, the difference was clear: mine was now bright pink. Here’s what happened and what you can do to protect yours. 

As PCMag’s Eric Zeman noted, discoloration can be caused by cleaning substances that affect a phone’s finish, with oxidation being to blame for the color shift from cosmic orange to hot pink. Sure, this might technically be a fault, but in all honesty I love pink phones (remember the pink Moto Razr V3?) and the idea of a hot pink iPhone 17 Pro filled me with joy. So I tested the theory with various cleaning fluids.

It’s important to note here that the iPhone 17 Pro I used was bought by CNET for the purposes of testing. Had I paid over $1,000 of my own money, I would never be so reckless in smearing it with chemicals that could potentially do it irreparable harm. And you shouldn’t either. If you need to clean your phone, do it safely. Disclaimer aside, let’s dive in.

The chemicals

I first bought two chemicals to test this out. Zeman explains that oxidation may have caused the color to change and that hydrogen peroxide could do this. I couldn’t find this over the counter in the UK at the time (but more on this later), so I instead bought an «oxy-active» stain remover spray that, among other things, contains «oxygen-based bleaching agents» which sounded ideal. Apple clearly states, «don’t use products containing bleach or hydrogen peroxide» on its support page — so, naturally, I bought some thick bleach too.

Oxy application

I started by spraying the oxy cleaner on a microfiber cloth until it was noticeably wet from the liquid. I then liberally applied it all over the rear of the iPhone. The Reddit user with the affected phone showed that it only affected the metal parts, not the glass back panel, so I made sure to focus my attention on the sides and camera bar. 

With the phone well and truly doused in chemicals that have no business being anywhere near a phone, I left it to sit and think about what it had done for 30 minutes — after which time I wiped it dry and took a close inspection. Disappointingly, my phone was still factory orange, rather than «what the hell have you done to your phone» pink. Time to move on.

Bleach blast

I opened the bleach and, trying hard not to think about my days as a middle-school cleaner, applied a liberal blob of the stuff to a cloth. Again I smeared it over the defenceless phone, concentrating again on the metal areas. I definitely should have worn protective gloves for all of this, so please make sure you take better care of yourself than I do if you do anything with bleach. 

Again, I gave it a 30-minute settling-in period before cleaning it off and inspecting the results. The phone remained as orange as ever, looking as box fresh as it was the day before when it was, indeed, box fresh. 

Hydrogen Peroxide FTW

While I couldn’t find hydrogen peroxide in shops in the UK, it was readily available on Amazon. I bought a bottle and, using a piece of kitchen towel, rubbed some liberally around the phone’s metal parts. I did this a few times, leaving it to air dry between applications. I was disappointed at first that I didn’t literally see the orange transform into hot pink, but over time I did notice that, in the right light, there was a more pinkish hue going on. 

But it felt subtle and in some lighting it just looked as orange as ever. But a few weeks later, during Mobile World Congress 2026, I compared the phone with Patrick Holland’s cosmic orange iPhone 17 Pro Max and that’s when the difference became wildly apparent. Mine wasn’t just a slight shift to pink, it looked like I’d bought a completely different color variant. All the metal surfaces looked vibrantly pink against the orange of Patrick’s model, with only the glass parts — and the non-metallic slits of the antennas — remaining orange.

Is the pink iPhone 17 real?

My first version of this article had to conclude that maybe that vibrant pink iPhone seen on Reddit wasn’t the real deal. Or that something had gone wrong within Apple’s manufacturing and that customer had simply bought a fault model. But finally seeing my chemically-treated phone against a fresh Cosmic Orange model really showed me what can happen to a phone if not looked after properly. 

So yes, it’s absolutely possible for an iPhone 17 Pro to turn from orange to pink. But the reality is that this isn’t going to be an issue for the vast majority of owners, and I don’t believe this can be considered any kind of fault on Apple’s side. Apple’s guidance is very clear that strong chemicals should not be used on its phones and frankly, I don’t think that’s even guidance that needs to be given. What I did — entirely on purpose — was to attack the phone with chemicals so potent that I couldn’t even buy them in shops. 

If you have an orange iPhone and want to keep it that way, my advice is simple: Don’t cover your phone in hydrogen peroxide. You’re welcome. Sure, I’m being flippant and it’s of course worth keeping in mind that hydrogen peroxide can be found in other products, including hair dyes, so it’s possible you may have some on your hands and then pick up your phone to answer a call without thinking. A case would certainly help protect your phone further. 

But otherwise I don’t think you need to worry about keeping your phone in its original orange state. Of course, if you simply want a pink iPhone 17 Pro then that’s another matter entirely, but my guidance remains that smearing your phone in dangerous chemicals is not sensible. It could do serious harm to you and your phone and you’re much better off just hoping that Apple launches a new pink iPhone Pro in September. And it might — it has just launched a pink iPhone 17E, after all. 

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Technologies

50 Reasons Why Verum Messenger Could Change the Messenger Market

50 Reasons Why Verum Messenger Could Change the Messenger Market

The messenger market has remained relatively stable for a long time. Billions of people use familiar apps for communication, and it often seems that there is little room left for new technologies.

However, it is often new projects that introduce the boldest ideas.

One such project is Verum Messenger — a platform that is gradually evolving from a simple messaging app into a full-fledged digital ecosystem.

Over the past few years, Verum Messenger has implemented dozens of features, many of which appeared significantly earlier than in other well-known messengers.

Technologies and Features

1. Built-in artificial intelligence inside chats.
2. Message scheduling timer.
3. Self-destructing messages.
4. Editing of sent messages.
5. Screenshot notifications in chats.
6. Ability to block screenshots.
7. Screen recording protection.
8. Notifications when messages are copied.
9. Notifications when messages are forwarded.
10. Advanced privacy settings.

Security and Privacy

11. End-to-end message encryption.
12. Secure voice calls.
13. Secure video calls.
14. Automatic message deletion by timer.
15. Full account wipe with a single button.
16. Chat access control.
17. Protection of user data.
18. Local storage of security keys.
19. Multi-layer security architecture.
20. Extended privacy settings.

Ecosystem Inside the Application

21. Built-in VPN.
22. Anonymous temporary email.
23. eSIM integration inside the messenger.
24. Internet access in more than 150 countries.
25. Integration of multiple digital services in one application.
26. Tools for international communication.
27. Sending large files and documents.
28. Creation of group chats with up to 10,000 participants.
29. Expanded communication capabilities.
30. Messenger as a unified digital environment.

Financial Technologies Inside the Messenger

31. Transfers between users within the application.
32. Integrated financial system Verum Finance.
33. Balance top-ups directly inside the messenger.
34. Virtual banking card.
35. Apple Pay support for fast payments.
36. Financial management without third-party applications.
37. Integration of cryptocurrency tools.
38. Buying and selling USDT directly inside the messenger.
39. Depositing and withdrawing USDT from the application.
40. Buying and selling licensed digital gold Verum Gold.

Latest Technological Updates

41. Ability to send messages without an internet connection.
42. Direct device-to-device connection architecture.
43. Operation without dependence on central servers.
44. Ability to communicate during internet outages.
45. Local message translation on the user’s device.
46. Support for translation into dozens of languages.
47. Translation without sending data to a server.
48. Increased privacy when translating messages.
49. Architecture of independent digital communication.
50. Formation of a new model of messengers of the future.

A New Stage in the Development of Messengers

Today, messengers are no longer just applications for messaging. Users expect more — security, independence, financial tools, and digital assets in one place.

Verum Messenger demonstrates one possible direction for the development of the industry: when a messenger becomes not only a communication tool but also a full-fledged digital platform.

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