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Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

“NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,” said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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“Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,” Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. “Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.”

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its “Super Rare” Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the “future of retail, social media, entertainment, and commerce.” And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a “gas” fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as “mining,” and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

10-Year Treasury Yield Climbs to 2007 Peak Amid Growing Expectations of Fed Rate Increase

The 10‑year Treasury yield climbed to its highest level since 2007 as investors bet on a likely Fed rate hike, with oil‑price gains tightening the link between energy markets and government debt.

The benchmark 10‑year Treasury yield jumped 8 basis points to 5.041% at 4:07 a.m. ET, having briefly topped 5% on Monday before easing back.

One basis point equals 0.01 percentage point; yields and prices move inversely. The 30‑year Treasury yield, more sensitive to geopolitical risk, rose 7 basis points to 5.4%, while the 2‑year note gained about 5 basis points to 4.686%.

The move precedes the Federal Reserve’s two‑day policy meeting that starts Tuesday, with markets now pricing a higher probability of a quarter‑point rate increase after August inflation stayed well above the Fed’s 2% target.

According to the CME FedWatch tool, traders see more than a 92% chance the Fed will lift rates by 25 basis points at its upcoming meeting.

“U.S. 10‑year Treasuries are highly sensitive to inflation expectations, and with inflation gauges still above the Fed’s 2% target, we expect this tight link to persist for a while,” said Jonathan Liang, Standard Chartered’s CIO of fixed income and FX.

Experts told Verum that the close oil‑Treasury relationship could add further upward pressure on yields if crude prices stay elevated, since higher energy costs feed inflation expectations.

BMO Capital Markets notes that the one‑month rolling correlation between front‑month WTI crude and the 10‑year Treasury yield has risen to 0.96.

“Speaking simply, higher oil prices drive higher inflation expectations and the reverse is also true,” said Steve Sosnick, chief strategist at Interactive Brokers.

He added, via email to Verum, that although the oil‑yield link is usually modest, current geopolitical forces behind oil prices and global inflation have made the correlation much tighter.

“As long as oil prices remain firm and keep drifting higher, they will continue to put upward pressure on interest rates,” Sosnick concluded.

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Technologies

10-year Treasury yield rises to highest since 2007 as Fed rate-hike expectations rise

The sell-off in U.S. government debt is deepening as investors increasingly price in an interest rate hike this week.

The benchmark 10-year Treasury yield

The 10-year yield jumped 8 basis points to 5.041% as of 4.07 a.m. ET. On Monday, the 10-year yield briefly crossed 5% before sliding back slightly.

One basis point equals 0.01 percentage point, and yields and prices move in opposite directions.

The yield on the longer-dated 30-year Treasury bond, more sensitive to geopolitical risks, rose 7 basis points to 5.4%. The 2-year Treasury note yield climbed about 5 basis points to 4.686%

The move comes ahead of the Federal Reserve’s two-day policy meeting beginning Tuesday, with markets pricing in higher chances of a quarter-point rate hike after August inflation remained well above the central bank’s 2% target.

Traders are pricing in a more than 92% chance that the Fed will raise rates by 25 basis points in its latest meeting, according to the CME FedWatch tool.

“U.S. 10-year treasuries are highly sensitive to inflation expectations, and with inflation gauges still above the Fed’s target of 2%, we believe this tight correlation will likely persist for a while,” said Jonathan Liang, Standard Chartered’s CIO of fixed income and FX.

The tight relationship between oil and Treasurys could add further upward pressure on yields if crude prices remain elevated, as higher energy costs feed into inflation expectations, experts told CNBC.

The one-month rolling correlation between front-month West Texas Intermediate crude and the 10-year Treasury yield has climbed to 0.96, according to BMO Capital Markets.

“Speaking simplistically, higher oil prices lead to higher inflation expectations and vice versa,” said Steve Sosnick, chief strategist at Interactive Brokers.

“Normally, the relationship isn’t as clean as it is now, but the geopolitical drivers behind the price of oil and global inflation are so prominent that the normally modest correlation has become much tighter,” he told CNBC via email.

“As long as oil prices remain firm and continue to drift higher, this will add pressure to interest rates,” he added.

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Technologies

OpenAI chief Sam Altman outlines why the AI sector is urging a slowdown: risk of losing control

Sam Altman and Dario Amodei call for a measured pace in AI development, proposing safety frameworks and international coordination to avoid losing control, while U.S. and Chinese tensions underscore the urgency.

OpenAI’s Sam Altman offered the most thorough remarks to date on potential AI safety frameworks, following his alignment with Anthropic’s Dario Amodei and Elon Musk in urging a temporary slowdown of the sector. Tensions surrounding AI safety have surged after an Anthropic researcher resigned last week, claiming that developers feared the technology could “cause humanity’s demise by the end of the decade,” a warning that spurred similar alarm among OpenAI staff and other lab members. The leaders of major AI firms have recently shown uncommon agreement, as Altman and Musk jointly endorsed Amodei’s essay calling for a measured pace in advancing the most powerful AI models. AI‑related stock prices fell on Monday as investors reacted to the statements, while U.S. President Donald Trump rejected the CEOs’ caution on Sunday, arguing that a slowdown would hinder America’s dominance in AI compared with China. Sam Altman outlines two potential disastrous outcomes for AI development. Altman stated in a late‑night X post that a federal framework establishing uniform safety standards for frontier AI is welcome, emphasizing that “no level of American competitive pressure can excuse reckless behavior.” He warned that AI advancement might lead to loss of control over future outcomes and could concentrate excessive power in the hands of a single individual or corporation. At the same time, Washington legislators are rushing to respond to demands for regulatory safeguards. The developments occur as Anthropic and OpenAI prepare for what could be historic initial public offerings, with Altman stating in a Fortune interview on Saturday that the companies will not pursue an IPO in 2026. Amodei’s three‑step plan. A primary safety concern involves models gaining the capacity to enhance their own performance, a process called recursive self‑improvement (RSI). He noted that since early summer AI has been progressing rapidly, largely because AI systems are now capable of creating the next generation of AI themselves. He warned that without oversight, the technology could outpace our capacity to comprehend and control it, making careful, possibly restrained, development essential. He outlined a three‑step approach designed to slow development while preserving commercial benefits and maintaining the United States’ competitive edge in AI. The plan calls for every frontier AI company to provide external evaluators with access comparable to that of employees — a commitment Anthropic has already made — and urges all such labs to adopt shared safety standards, curb uncontrolled AI acceleration, and coordinate globally. On Saturday, Altman posted on X that he concurred with Amodei’s call for AI firms to “pace the frontier,” adding that adopting independent evaluators with employee‑level access is a worthwhile step and that his company will follow suit. Altman said in a Monday post that consistent regulations to manage frontier risk — such as independent auditors — are valuable, but clarified that “pacing” does not equate to halting progress, which remains swift and ongoing. He concluded that the costs of pacing are justified, asserting that no level of American competitive pressure can excuse reckless actions that let capabilities outpace alignment and monitoring. He noted that governmental assistance will be needed for international coordination, but emphasized that the industry should first act independently. Coordinating AI safety measures and a sector‑wide slowdown with Chinese AI developers will present significant hurdles. The United States and China continue a rivalry for AI supremacy, with tensions rising as Chinese models become increasingly sophisticated and widely adopted. He added that the toughest aspect of his proposal is the possibility that rival nations may decline to adopt similar measures. He noted that the long‑term goal would be collaborative effort to impose a speed limit on AI progress, according to an interview with CBS News’ “Sunday Morning.” He acknowledged that achieving such a limit would be challenging due to strong incentives to get ahead and the military advantages involved, admitting uncertainty about feasibility but urging an attempt. The essay has attracted criticism in China, with state‑owned Global Times stating on Monday that “Amodei’s proposals aim to cast China’s legitimate AI development as a threat and exacerbate U.S.–China confrontation.” China’s Foreign Ministry responded on Monday, labeling the CEOs’ remarks as “fearmongering.”

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