Technologies

Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

Overwatch’s Next Hero Is Sierra, but Does That Mean the Rumors Were Wrong?

The new damage hero joins the roster next week, but lore and gameplay details are still under wraps.

After adding five new heroes in February, Overwatch just gave players another look at the new hero coming in season 2 next week. While we didn’t get gameplay details, the new hero trailer revealed that hero 51 is Sierra, and season 2 will be titled Summit.

The game dropped its first look at Sierra last week, and a few details in the new artwork seemed to be in line with expectations that she’s an ally of damage hero Ashe. Ashe’s Deadlock Gang is mentioned in the new trailer, although Sierra is working with Overwatch in trying to stop them. We don’t know yet whether Sierra has ties to other Overwatch heroes and factions.

Alec Dawson, Overwatch’s associate game director, said in February that the next hero would be another damage hero with a «really satisfying skill shot,» which we maybe glimpsed in the trailer when Sierra fires some kind of homing dart onto Emre after he steals something from Watchpoint: Grand Mesa. We also see her use a fully automatic rifle as well as tether to her drone for some aerial maneuvering, which could be hints at the rest of her kit.

While I do love a good skillshot, I also feel like the game has been struggling with damage hero releases over the past year — particularly heroes who have the ability to quickly eliminate someone out of nowhere. The newest damage heroes Anran and Emre didn’t have this problem, but the previous two, Freja and Vendetta, were consistently banned after release because of their quick time to kill, combined with their ability to consistently surprise enemies. I’m hoping Sierra’s skillshot is less bursty.

Even before the art was revealed last week, fans had started to speculate that Overwatch’s season 2 hero would be Frankie, a member of Ashe’s Deadlock Gang. She appeared in the Deadlock Rebels novel by Lyndsay Ely, which follows Ashe and the hero now known as Cassidy early in their outlaw careers. In the book, Frankie makes contact with the two characters by sending them a tiny fly-like drone — perhaps a smaller version of the drone in Sierra’s character art.

Respectfully… y’all aren’t ready for this one 😮‍💨🔥
Join us Apr 8 at 9am PT for the premiere of our latest Hero Trailer as we kick off the next chapter in the Reign of Talon 💪 pic.twitter.com/1Etxn68tax

— Overwatch (@PlayOverwatch) March 31, 2026

The trailer shows Sierra working to stop the Deadlock Gang (who are helping Emre and Freja steal weapons for Talon), but it’s unclear whether Sierra is another character entirely or whether she’s Frankie after taking a different path.

The game’s Reign of Talon season 1 is wrapping up in the next week. The current season kicked off the year-long storyline about Vendetta taking over Talon and also introduced five new heroes into the roster. Devs have promised another new hero each season during the storyline, and today’s hero trailer gives us a few more hints about Sierra.

Technologies

Samsung Could Introduce a New Pro Model in the Galaxy S27 Lineup

A report claims Samsung’s expanding its flagship offerings to four phones.

Samsung may add a new Galaxy S27 model to its flagship phone lineup, aiming to compete directly with Apple’s four-model range. The report, from South Korean tech site Electronic Times, says industry insiders expect Samsung to increase the number of high-end flagship models by introducing a «Pro» version that shares similarities with the Ultra handset.

If launched, the Pro would fall between the Plus and Ultra models. The report states that the display size on the new model hasn’t been finalized, but it will lack the S Pen functionality that has largely defined the Ultra series. It’s expected to share more features with the Ultra than the standard and Plus models, with the Privacy Display introduced with the Galaxy S26 Ultra specifically being called out for the new model.

A representative for Samsung did not immediately respond to a request for comment.

Samsung actually released a fourth model of its flagship smartphone series in 2025 with Galaxy S25. Called the Galaxy S25 Edge, the ultrathin smartphone was aesthetically pleasing but apparently sold poorly, which may be why there was no release of a Galaxy S26 Edge this year. Switching to a more standard Pro model might be the safer move.

The expansion of its high-end model may do Samsung some good. As of now, if you want the absolute best Galaxy smartphone available, it’s undoubtedly the Ultra model, which features a massive 6.9-inch display. This matches the current size of the iPhone 17 Pro Max, which is simply too big for some people. The difference here, and this may be the case with the upcoming Galaxy lineup, is that Apple has a smaller Pro model that shares a majority of the features that are available on the Max version.

Technologies

YouTubers Sue Amazon, Claim AI Tool Was Trained on Scraped Videos

The lawsuit alleges that Amazon bypassed YouTube protections to collect content for its generative AI video system.

A group of YouTube creators is suing Amazon, accusing the tech giant of secretly scraping their videos to train its AI video model without permission.

The proposed class action lawsuit, filed in federal court in Seattle, alleges Amazon used automated tools to download and extract data from millions of YouTube videos to build and improve its Nova Reel generative AI system — a model that can create short videos from text prompts and images.

At the center of the complaint is how that data was obtained. The plaintiffs claim that Amazon bypassed YouTube’s protections using virtual machines and rotating IP addresses to avoid detection, effectively sidestepping the platform’s safeguards against bulk downloading.

The lawsuit was brought by several creators, including Ted Entertainment (the company behind the H3 Podcast and h3h3 Productions), as well as individual YouTubers and channel operators. They argue that the alleged scraping violated copyright law and the Digital Millennium Copyright Act, and are seeking damages as well as an injunction to stop the practice.

Amazon did not respond to a request for comment.

The case lands at a pivotal moment for generative AI, as courts weigh whether training on copyrighted material qualifies as fair use and how much control creators retain once their work is used to build these systems. The disputes have often centered on written material, which has been at the center of the AI revolution for several years, while AI video generators such as OpenAI’s Sora and Google’s Veo have emerged more recently.

The lawsuit is one of dozens testing the boundaries of AI training practices, alongside high-profile cases from authors, artists and news organizations, including lawsuits against OpenAI and Meta, all circling the same unresolved question: Where does fair use end and infringement begin?