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Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

Denon’s New AVR-S980H Breaks Receiver Drought for Home Theater Fans

The Dolby Atmos receiver includes improved streaming support and extra gaming features.

Samsung-owned Denon has unveiled the long-awaited follow-up to its AVR-S970H receiver, the AVR-S980H, which boasts better music streaming and gaming support.

The Denon AVR-S980H is a 5.1.2-channel (7.1) Dolby Atmos receiver that boasts 90 watts per channel, which should be enough to power most home theater speakers.

Connectivity is consistent with the previous model, with six HDMI inputs — three 4K and three 8K/4K 120Hz ports — plus two HDMI outputs. If you’re a gamer, the inputs also support 1440p pass-through and AMD FreeSync.

Streaming support is improved, with Bluetooth, AirPlay 2, Spotify Connect, Tidal Connect, Qobuz Connect and HEOS multiroom. The Denon is also Roon Ready, which means it can be streamed directly from the Roon software

Read more: Best AV Receiver for 2026

The receiver also supports Denon’s own Home speakers as rears, including the new 200, 400 and 600 models.

The Denon includes a phono input, which means you can plug a turntable into it for a potential boost in sound quality.

It’s been a rough few years for AV fans, with very few new receivers since the end of the pandemic. The AVR-S980H may mark a resurgence of sorts. I look forward to testing this model to see how it stacks up against its elderly competition. 

The Denon AVR-S980H will be available this month for $949, only $50 more than the previous version.

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Over Half of Us Have Faced Possible Malware, Yet Some Are Ignoring Cybercriminals

Protecting your devices and data takes a lot more than antivirus software.

When you see a malicious email or link, you may already have your next steps in mind, like deleting it right away, reporting it as spam and even blocking the sender. However, CNET’s latest survey found that some US adults don’t take any action at all. 

It’s easy to comfortably assume that antivirus software and other cybersecurity tools will protect you from malware, but scammers are still finding workarounds to steal our data. In fact, even though many devices have built-in antivirus protection, over half (54%) of US adults with personal laptops have encountered potential malware within the past year. 

Your first step when you notice a possible malware attempt is the most important. Clicking a link out of curiosity can lead to a virus, identity theft or even fraud. However, ignoring it isn’t the best course of action either. 

We can help you navigate these instances. Here are CNET’s latest survey findings and information for how far CNET’s experts say antivirus software can really protect you from phishing headaches and hassles.

Laptop owners have encountered phishing emails the most

My mom just got a new laptop and told me she doesn’t need antivirus protection. She’s not entirely wrong. CNET’s antivirus experts, Moe Long and Attila Tomaschek, say you don’t necessarily need another antivirus program if your device already has built-in antivirus protection — as most computers today do.

Windows 11 includes Microsoft Defender antivirus protection. Mac users have XProtect to check for malware, while the Malware Removal tool catches anything XProtect may have missed. And the Gatekeeper feature stops you from opening apps and software that aren’t trusted. But viruses, phishing and malware attempts are still lurking, as CNET’s study shows.

CNET found that over the past year, US adults who own a laptop have encountered or interacted with phishing emails most often (37%), followed by urgent pop-ups (24%), unusual payment requests (17%), and branded spoofing (17%). 

Cybercriminals are using artificial intelligence to make scams more believable — even through impersonation. And they’re coming up with new tactics much faster than in the 1990s, when we all took our desktops to the Geek Squad for help after a scammer’s successful malware attack. 

But here’s the most important distinction to know: Antivirus software may not be able to help identify phishing and malware attempts that are constantly evolving. It can help prevent malicious software from attacking your device and personal data, so long as that malware is in its database of known threats. But you’ll need to use your best judgment to avoid clicking those suspicious links first. 

88% of US adults took action after seeing potential malware

CNET found that 88% of US adults who own laptops took action after coming across potential malware over the past year. That’s encouraging news for Long and Tomaschek. 

«You don’t really want to mess around with malware, especially the way a lot of modern malware is designed to get your data instead of crashing your computer or something like that,» Long says. 

Here’s a closer look at how laptop owners take action. 

Over half (60%) of US adults either manually deleted the file or closed a website or pop-up, and 35% immediately ran an antivirus or anti-malware scan. However, Long says some of these actions are effective and helpful, while others aren’t. 

If there’s a malicious pop-up, and you close it without clicking a link, you may not have to worry about malware or a virus, Long says. If you download a malicious file, you might be able to delete it before it does any harm. But if you download an executable file, like a software application that infects your device when it’s run, you could actually be installing malware on your computer along with what you think is just an application. 

Some actions are definitely worth taking, like immediately running an antivirus or anti-malware scan after encountering malware (35%), says Long. 

But other actions aren’t, like installing a VPN, which 8% of US laptop owners do, according to CNET. 

Long says that a VPN is a privacy tool, and it has very few security benefits. If you’re using a VPN on a public Wi-Fi network that’s under attack, a VPN can mitigate the risk of the attack reaching your device. But for the most part, VPNs are just another part of your cybersecurity toolkit, but for privacy, not online security, says Tomaschek.

The best course of action if you believe your computer is infected with malware is to perform a factory reset to wipe your hard drive clean, leaving nothing behind from the current state. You’ll also need to make sure you don’t restore from a backup where you had that malware infecting your machine, Long says. Keep in mind that it won’t erase any information that attackers may have retrieved. 

There are other measures you can take to try resolving a potential malware infection without a factory reset. Long recommends disconnecting your device from the internet to prevent it from infecting other devices on your network. Then, try using advanced malware scanners, like Microsoft Defender’s offline scanner, to try to find and resolve any threats. But be careful — infected files could harm other devices if you transfer them.

There’s not a one-size-fits-all solution to dealing with malware, but if you think your device is infected with malware, factory resetting it completely can be a good option, although it’s important to note that even a full factory reset may not be able to remove some malicious software, such as malware that’s embedded in difficult-to-reach locations, such as a rootkit.

If you click a link in a phishing email or pop-up, it’s best to act right away to minimize damage — though that’s not guaranteed. Your device may have malware installed if it isn’t working normally, you’re getting pop-ups or seeing programs that you didn’t install. 

However, the signs of malware or phishing aren’t always clear, so it’s best to use a malware scanner, like Malwarebytes, to see if malicious software was installed on your device. If so, your antivirus program can give you steps to remove it. Afterward, Long advises downloading another malware scanner to double-check and try to make sure the malware is completely removed.

On the other hand, 12% of laptop owners don’t take any action at all, which is concerning.
  
«People may not take action because they may believe it’s a false positive, but you should still verify that it’s not malware, and if it is, you should definitely take action,» Long says. A malware scanner is still a good first step for scanning your computer’s memory, files and programs for viruses.

If you suspect that you’re a victim of a scam, report it on the Federal Trade Commission’s website.

‘Cybersecurity now is a multitool approach’

Antivirus software won’t protect you from a data breach, your data being on the dark web or identity theft. 

«Cybersecurity now is a multitool approach,» Long says. «There are a number of different apps that people will want to have in addition to antivirus protection to make sure that they are staying secure and private.» 

Tomaschek recommends educating yourself about the different types of scams and viruses to stay aware of which ones are on the rise. The Federal Trade Commission has news about the latest scams and lets you report them. 

It’s also important to learn how to identify phishing and malware attempts on both your phone and computer. Look for red flags like misspellings, odd email addresses or links from domains you’ve never seen before. If you’re still unsure, contact the company directly through a different channel. Long also recommends other common internet safety practices, like using strong passwords and downloading software or apps only from verified sources, like Apple’s App Store or an official company website. 

It’s also best to make sure your computer has the latest software update, which may include security upgrades. Next, arm yourself with a wide range of tools for better online security and privacy. It may all sound like a lot, but CNET’s experts have a few recommendations to help narrow down your search for the right cybersecurity tools. Here’s a list: 

The best tools for online security and privacy

Antivirus software The right antivirus software can help spot malware downloaded onto your computer. CNET recommends Bitdefender for its budget-friendly plan options, which offer strong antivirus features, including active scans that use minimal computer resources in the background. And it has a comprehensive list of digital security tools.
Identity theft protection Signing up for an identity theft protection service can alert you if your personal data is found on the dark web or in a data breach, so that you can take action. CNET recommends Aura as the best identity theft protection service overall for its plans, easy-to-use interface and three-credit bureau monitoring.
Password manager The right password manager helps you generate complex passwords and safely store them from hackers. CNET recommends Bitwarden for password management because it has a pretty good free plan that syncs across multiple devices.
VPN You’ll need a VPN to mask your IP address and encrypt your internet traffic when using public Wi-Fi or whenever you want to boost your online privacy. ExpressVPN is CNET’s top pick for its easy-to-use interface and speed, which are must-haves if you’re using a VPN for streaming. ExpressVPN has servers in all 50 states. However, it’s one of the more expensive options.

Methodology 

All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,539 adults, of whom 1,989 own a personal laptop. Fieldwork was undertaken March 18-20, 2026. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18-plus). 

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Nintendo’s Made a Weird Animal Crossing. Tomodachi Life Has Me Living Like an Odd God

I’ve been collecting people into my human zoo and conducting social experiments. Tell me this is OK.

On an island in the middle of a distant ocean, I’ve been collecting people to live together. I experiment on them. I watch them react to foods I feed them and strange outfits I put on them. They call me Divine One.

I call this island Togetherness. This is totally fine, right? Everything is fine.

This has been my existence with Tomodachi Life: Living the Dream, Nintendo’s oddest Switch game in quite a while. A sequel to a Nintendo 3DS game I never played, it’s a life simulator — sort of like Animal Crossing, if Animal Crossing were absolutely unhinged and populated with people you created yourself.

It’s also a place where Miis — Nintendo’s game avatars that have been around since the Wii — are in the spotlight. You make them, have them meet each other, watch them do weird stuff and just… keep going. They offer an astonishing amount of customization and even come with their own creepy generated voices, which you can tune to be as annoying as you’d like.

I found comfort and joy just a few weeks ago with Pokémon Pokopia. This time around, it’s more about laughs and chaos. Don’t expect much agency in Tomodachi Life. You’re not personally «on» the island controlling a character like you are in Pokopia or Animal Crossing. Instead, you’re the creator — building a world and introducing both helpful and chaotic elements.

It reminded me of something I couldn’t quite put my finger on. Then, as I was watching a TV show with my kid he’d never seen before, it hit: It’s The Good Place.

Which is why I created Miis based on all the Good Place characters. I made Chidi and Eleanor fall in love and get married. And Tahani and Jason live next to each other.

For the other island residents, I made Miis named after all the prescription drug ads I saw on Hulu while watching The Good Place. Dupixent, Breztri, Nurtec, Tremfya…they’re all here and doing great, mostly.

«Ant farm» was the thought I had as my island slowly grew — more residents arriving, new facilities emerging, introduced by the game via news headlines: a clothing store, a home goods store, a food shop, a news station. As you go, new features start to unfold. Surprises. Sometimes island residents fall asleep and have dreams you can watch, and objects manifest from them: a toy robot, a makeup kit. Sometimes a Mii interrogates me about my childhood obsessions.

As you go — feeding Miis things that make them happy, helping pick them up when they fall or playing games with them (red light/green light, guessing games) — you earn money, and they level up. Weird custom sayings or gestures can be layered on. You can give them gifts or send them on little vacations (just to take selfies that I save to my Switch). You can suggest topics for them to talk about — phrases inserted into chats like Mad Libs, such as «Weird Al» or «smooth grandma.» At one point, Jardiance and Lybalvi became obsessed with talking about Sam Darnold. Or was it Kisunla and Neffy?

I felt myself becoming a bit drunk on my power. A bored god. All these Miis multiplying as I added more — calling me Divine One (my choice), doing their little weird things. The bizarre daily rituals made my kid and me laugh, but it’s also a game that sort of taps out after a half-hour session. You do what you can, buy stuff, solve resident problems, then watch for a bit, log off and come back later.

How far does this go? I don’t know. I’ve played about 10 hours and built homes for a dozen-plus residents. I can go further. You expand and customize the island through purchases — or even by painting or designing your own items. You can only build as much land as the game allows within a fenced-in boundary around the surrounding ocean, but that boundary keeps expanding as you add more residents. Each day, or every other day, brings new discoveries. Also, I’m a terrible island designer.

It’s hard to recommend Tomodachi Life. If you want a weird Mii habitat to take care of — or just some strange Nintendo in your life — dive in. But Animal Crossing: New Horizons and Pokémon Pokopia are better, more engaging games. The passive nature of Tomodachi also feels like it might be better suited for a phone or tablet. And at $60, it feels excessive.

But am I happy to see Nintendo being this unflinchingly weird less than a year after the Switch 2’s launch? Yes. And I love that this game allows for nonbinary characters and gender-flexible relationships, a rarity for Nintendo. 

And yet, Nintendo has made a strange move by preventing you from sharing screenshots — moments that would almost certainly be meme-worthy — to its phone app so you can show them off. Maybe that’s to keep your Tomodachi fantasies more private and safe. Or maybe it’s to protect Nintendo from players creating awkward or awful moments it would rather not see publicized. Just be prepared to keep your Tomodachi experiences to yourself, unless you resort to photographing your Switch screen, which I’m sure plenty of people will do. This game feels like a meme factory.

At least it’s playable on both Switch and Switch 2, unlike recent Switch 2 exclusives such as Pokémon Pokopia. But I’m still not sure what to do with my residents on Togetherness Island. Do I love them? Sort of. Will I care for them? Probably not.

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