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Why Tiger Woods, Tom Brady and others are joining in on the NFT craze

Tiger Woods is the latest to sell digital collectibles as NFTs. But how much are they going for nowadays? We’ll explain.

You’ve probably heard about NFTs, short for nonfungible tokens. But what exactly are they? It’s a new type of digital asset similar to cryptocurrency that can cost you a lot of money. The craze began in 2017, and since then, Twitter’s Jack Dorsey, rock legends Kings of Leon and even Tiger Woods have sold NFTs for a pretty penny (more below).

But what exactly are you buying when you purchase an NFT? It’s not a collectible that you can keep in your dresser drawer, like Pokemon cards, a comic book or paintings. They’re entirely digital and are tied to almost anything — a video highlight, a meme or even a tweet.

If this doesn’t make much sense to you, well you’re not alone.

In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. The interest has created a digital market that boasted $250 million in sales in 2020, with NFTs reaching new levels of hype from Visa, Warner Music Group and Nike. Even toilet paper companies are in on the latest cryptocurrency wave. Still confused? We’ll break down what NFTs really are, how much they cost and how you can get in on the latest bidding wars.

What’s an NFT?

This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.

What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.

Do I own the asset if I own an NFT?

Nope.

That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.

«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.

For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.

What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.

Why are NFTs so expensive?

As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.

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«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»

It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.

What kind of NFTs can I buy?

NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.

And today, Tiger Woods will sell thousands of digital collectibles on Autograph on the DraftKings marketplace. The second collection will launch on Sept. 28. Autograph is co-founded by Tom Brady, another athlete in the NFT market.

But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at $1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.

And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.

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As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.

Where can I buy or sell an NFT?

While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.

On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.

What are the downsides of NFTs?

A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.

There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.

Technologies

Today’s NYT Mini Crossword Answers for Wednesday, March 25

Here are the answers for The New York Times Mini Crossword for March 25.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s not terribly tricky, but read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Instrument in bluegrass music
Answer: BANJO

6A clue: Publication with the headline «C.I.A. Realizes It’s Been Using Black Highlighters All These Years,» with «The»
Answer: ONION

7A clue: Cut-off point for cropped jeans
Answer: ANKLE

8A clue: Hilarious person
Answer: RIOT

9A clue: Place to hibernate
Answer: DEN

Mini down clues and answers

1D clue: «Tens across the ___!»
Answer: BOARD

2D clue: 1982 film in which Carol Burnett played Miss Hannigan
Answer: ANNIE

3D clue: Japanese camera brand
Answer: NIKON

4D clue: Sudden shock
Answer: JOLT

5D clue: Final number in a countdown
Answer: ONE

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Technologies

The BlackBerry-Esque Smartphone With a Full Keyboard Just Launched on Kickstarter

This Android smartphone with a tactile QWERTY keyboard has already raised over $2.1 million.

While today’s best phones are all glass touchscreens ripe for swiping, when nostalgia hits, all we want to do is get our fingers click-clacking on a BlackBerry’s tactile keyboard. Though BlackBerry discontinued its mobile line in 2016, phones with physical keyboards are making a comeback.

At Mobile World Congress 2026, CNET Mobile Managing Editor David Lumb got his hands on the Titan 2 Elite, an Android smartphone made by Chinese smartphone manufacturer Unihertz. It features a full backlit QWERTY keyboard that fits right in your pocket. On Tuesday, both the standard version and the Pro launched on Kickstarter, and have already exceeded the company’s $100,000 goal.

At the time of writing, over $2.1 million has been pledged by over 4,500 backers.

The Titan 2 Elite lets you customize its A-Z keyboard keys to create short- and long-press shortcuts that take you to different apps and assist with text editing. You can even use the keyboard to scroll and move your mouse, an upgrade from BlackBerry’s trackball. As for the red programmable side button, it can launch any app with one press. 

To get your hands on an orange or black Titan 2 Elite, which is estimated to ship in June 2026, you have to pledge $396. This is discounted from the full price of $489 and is at least $403 cheaper than the iPhone 17. Shipping to the US is an extra $10. 

For the Titan 2 Elite Pro, you have to pledge $486, plus shipping. Its full price is $579. The estimated delivery time is October 2026. 

For both the standard and Pro phones, packages are available for couples, families (three devices), friends (five devices) and wholesale purchasers (10 devices). 

The phones are currently in the process of being certified by Google, the FCC, the Conformité Européenne for EU Compliance, UK Conformity Assessed and Japan Approvals Institute for Telecommunications Equipment. These certifications are expected to be obtained by April, before trial and mass production occur in May. 

The Elite vs. the Elite Pro

The Elite and Elite Pro differ only in power and storage. The standard Elite comes with a MediaTek Dimensity 7400 chip, while the Pro offers a Dimensity 8400. For storage, you get 12GB of RAM and 256GB of storage with the standard, and 12GB of RAM and 512GB of storage with the Pro. 

Despite rising prices in the memory market caused by AI-driven demand, Unihertz decided to stick with 12GB of RAM. The company says that this is why the Titan 2 Elite costs more than previous Unihertz devices launched on Kickstarter.

Both the standard and Pro versions have a 4.03-inch AMOLED screen, a 50-megapixel rear camera, a 32-megapixel selfie camera, a 4,050-mAh battery, dual-band GPS, fingerprint and face unlocking, Bluetooth 6.0, global 5G coverage and support for two physical SIM cards and an eSIM. You can even swap one of your SIMs for a microSD card, giving you 2TB of extra storage.

Both the Elite and Elite Pro will ship with Android 16 OS, for which Unihertz will give five years of update support and security patches until 2031.

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Technologies

A Historic Heat Dome Is Creeping Across the US. Here’s How to Prepare

After breaking heat records in 14 states, the heat wave pummeling the Southwest is moving eastward.

A massive heat wave has broken heat records in 14 states, including Arizona and California, reaching up to 112 degrees Fahrenheit in some areas. Now it’s creeping eastward, according to the National Weather Service.

The heat wave is continuing its journey through the Midwestern United States and is projected to affect anywhere from one-quarter to one-third of the 48 mainland states, National Weather Service meteorologist Gregg Gallina told The Associated Press. The highest temperatures recorded today are in Arizona, New Mexico and Texas — what the National Weather Service refers to as the Southern Rockies region. But the hot air is on the move.

The reason these high temperatures persist is the «heat dome» phenomenon, in which high pressure prevents hot air from rising, trapping it in a bubble above a region. As the dome of pressure moves, so too does the hot air — and right now, it’s barreling east.

The states that will be smothered by the heat dome in the coming days include those in the Southern and Central Plains regions. This means residents of Texas, Colorado, Oklahoma, Kansas and Nebraska can expect to sweat as the heat blankets them on its eastbound journey.

What the heat dome means for climate change and our health

According to Climate Central, the US has experienced rising blackout rates over the past 20 years, largely due to weather-related issues and an aging electrical grid.

As of August 2025, the US Environmental Protection Agency states that heat is the leading weather-related cause of death in the US. The World Health Organization reports that between 2000 and 2019, about 489,000 heat-related deaths occurred each year. 

Fortunately, humidity levels are not as high during a summer heat wave. As humidity can contribute to dehydration, body strain and breathing difficulties, lower humidity makes this heat dome somewhat less dangerous for workers in affected areas.

The World Weather Attribution, an initiative formed by international climate change researchers and climate scientists, determined that the heat dome would be «virtually impossible without human-induced climate change.»

In a world where weather events like these cease to be impossibilities, you’ll want to prepare for future heat waves properly. Here’s how to stay safe during the heat dome.

How to prepare for the heat dome before it hits your state

There’s nothing you can do to beat the heat outside, aside from following heat safety best practices. You’ll just need to stay hydrated, wear breathable, light-colored clothing and wait out the potentially dangerous heat dome, which is expected to dissipate by the end of next week when April begins. But you can do things to batten down the hatches before the sweltering heat reaches your home.

Even if you don’t have much prep time, a couple of small items can make your home safer (and far more comfortable). Cooling towels, portable fans and countertop ice makers are must-haves during a heat wave, especially if you aren’t looking to crank the thermostat down and spend a pretty penny.

Heat waves are also extremely costly due to the sheer amount of energy used — it’s expensive to stay cool. Depending on your living situation, though, you might want to invest in heat pump installation. These HVAC system additions are extremely energy efficient, which means you can keep more money in your pocket while beating the heat.

During the middle of the heat wave, when everyone has their AC running, there’s also the potential for an early brownout (a temporary drop in electrical voltage, causing lighting to dim) or even a blackout (a complete loss of power). It’s common to feel helpless during power outages, but you can get ahead of the curve by preparing a summer blackout kit with portable chargers and alternative light sources before the heat wave hits.

Even if the historic heat wave doesn’t hit your home, these tips will help you prepare as the summer season bears down on the US in a couple of months.

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