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Google accused again of price-fixing with Facebook in proposed class action suit

The complaint says Facebook was given «special information» for online advertising auctions.

Google this week was hit by a lawsuit from two Massachusetts companies accusing the search giant of cutting an illegal deal with Facebook that gave the social network unfair advantages in online advertising auctions.

The plaintiffs in the lawsuit, which was filed on Tuesday in San Francisco, request class action status for advertisers on Facebook who were «victimized» by the agreement.

The lawsuit references allegations first made in an antitrust complaint against Google filed last year by Texas Attorney General Ken Paxton and a group of nine other state AGs. At the time, the states alleged Google illegally teamed up with Facebook, its fiercest competitor in the digital advertising market, after Facebook threatened to go after Google’s dominance in the market by backing an ad buying technique called «header bidding.»

Google, concerned by Facebook’s moves in the ad market, allegedly reached out to Facebook to try to defuse the threat. In the end, Facebook backed off after Google agreed to give the social network «special information, a speed advantage to assist Facebook in succeeding in the auctions, and a guaranteed win rate,» according to Tuesday’s complaint.

«To sufficiently incentivize Facebook, Google and Facebook agreed to fix prices and allocate markets between them in the auctions for publishers’ web displays and in-app advertising,» the complaint says. «Given the scope and extensive nature of cooperation between Google and Facebook, they were highly aware that their activities could trigger antitrust violations.»

Reached for comment on Wednesday, a Google spokesman pointed to a blog post the company published in January responding to the Texas lawsuit. In the post, Google called the lawsuit a «misleading attack on our ad tech business.»

Facebook declined to comment. Previously, the company had dismissed the claims, saying «partnerships like this are common in the industry.»

The complaint comes as Google finds itself the target of multiple major antitrust lawsuits, including a complaint filed last month by a coalition of 36 states and the District of Columbia over allegedly anticompetitive practices at Google’s Play store, a marketplace for apps. The suit joins other cases designed to probe Google’s dominance in everything from search and advertising to the power of its Android operating system, the dominant mobile software in the world.

Technologies

Google Is Bringing Gemini AI to Its Smart Home Lineup, Starting Oct. 1

Goodbye, Google Assistant. Hello, Gemini.

It increasingly feels like Google’s AI assistant is omnipresent across our devices and, starting next month, it could also be in your home.

In a post on X on Tuesday, the company teased, «Gemini is coming to Google Home,» and told us to, «Come back October 1.»

At its Made by Google event in August, the company announced Gemini for Home among a slew of other product announcements, so this has been in the works for a while.

Tuesday’s X post teaser appears to show an image of a Nest camera, which Google last upgraded four years ago, suggesting the security camera could be set for a refresh. An upgraded Nest speaker and doorbell, both with 2K camera support, could also be part of the Oct. 1 unveiling.

Google did not immediately respond to CNET’s request for comment.

Android Faithful podcast co-host (and former CNET staffer) Jason Howell is «optimistic» about Gemini replacing Assistant in Google’s smart home products.

«In recent years, I have witnessed my Google Home devices degrading in quality and becoming far less useful for even simple tasks and questions,» Howell tells CNET. «They’ve become buggy and unreliable to the point where I’ve stopped interacting with them for most things.»

Gemini catches dog red-handed

At the Mobile World Congress tech show in Barcelona earlier this year, Howell was impressed by Gemini’s performance with a smart home camera. 

«A smart home camera detected a dog that came into the kitchen to steal a cookie off the counter,» Howell recalls. «Through voice interaction, the homeowner could ask the system what happened to the cookie, and, given the video context from the camera and an understanding of what it saw, the system could tell the homeowner that the dog was the culprit.

«This sort of example empowers users to spend less time looking for answers in lieu of simple voice queries that serve them the answer they are looking for with less effort and less time spent.»

Google announced last month that Gemini for Home will eventually replace Google Assistant in its smart home devices. You’ll still activate Gemini with, «Hey Google,» but the advanced AI tech will be able to better interpret more complex and nuanced instructions and questions.

Maybe you’re stumped as to what to make for dinner, so it could be: «Hey Google, what quick pasta dish can I cook in less than an hour?» or, «Give me a recipe for Caesar salad.» Gemini is also designed to work with thermostats and smart lights, so you might tell it to «turn the temp to 68 degrees» and «turn off all the lights except in the kitchen.»

The market for smart home technology is expected to grow by 23% over the next five years, according to Grand View Research.

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Technologies

Polar Introduces Loop, a $200 Screenless Wearable

Polar’s first fitness tracker with no screen tracks activity, sleep and overall health, the company says.

Fitness tracking company Polar has launched Loop, a $200 screenless wearable that it says will have no subscription fees. Preorders opened on Sept. 3, and the Polar Loop will start shipping on Sept. 10.

Like other fitness trackers, the Polar Loop will log steps, sleep patterns and daily activity patterns but Polar is touting the lack of a screen as «unobtrusive» and «discreet.» The Loop, which is a wearable band for your wrist, has eight days of battery life with continuous use and stores four weeks’ worth of data. It syncs with the Polar Flow app to view stats and analyze sleep and training data, among other information.

Because it has no buttons, activities can be started in the app or passively with what the company calls «automatic training detection.»

It’s available in the colors Greige Sand, Night Black and Brown Copper. Additional band colors are offered for $20 each.

There’s already a market of no-screen wearables, including the Whoop 5.0 wristband and smart rings such as the Oura Ring 3.

Will the Loop measure up?

Whether the Polar Loop’s attempt at simplifying a fitness wearable works out will largely depend on how well it runs and what it offers compared to other devices.

«The company is clearly tapping into the growing demand for screen-free wearables,» says CNET’s lead writer for wearables, Vanessa Hand Orellana. «It feels like a direct answer to the athlete-favorite Whoop band and even the Oura Ring, both of which collect similar health metrics to display and analyze in their respective apps.»

Hand Orellana says Polar has a good reputation, with its signature heart-rate chest straps, and may win over fans by eschewing the subscription fee that the Oura and Whoop require. 

«That said, as with most devices in this space, the real differentiator often comes down to execution… specifically, how well the data translates into clear, actionable insights. Personally, I’m curious to see how the Loop integrates with Polar’s app, which, at least in my experience with their HR straps, hasn’t always been the most intuitive to navigate,» she said.

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Technologies

Waymo Is Expanding to Denver and Seattle. Everything to Know About the Robotaxi

The company has also been granted a permit to test its self-driving vehicles in New York City. Here’s everywhere Waymo operates now, and where it’s set to arrive soon.

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