Technologies

Google accused again of price-fixing with Facebook in proposed class action suit

The complaint says Facebook was given «special information» for online advertising auctions.

Google this week was hit by a lawsuit from two Massachusetts companies accusing the search giant of cutting an illegal deal with Facebook that gave the social network unfair advantages in online advertising auctions.

The plaintiffs in the lawsuit, which was filed on Tuesday in San Francisco, request class action status for advertisers on Facebook who were «victimized» by the agreement.

The lawsuit references allegations first made in an antitrust complaint against Google filed last year by Texas Attorney General Ken Paxton and a group of nine other state AGs. At the time, the states alleged Google illegally teamed up with Facebook, its fiercest competitor in the digital advertising market, after Facebook threatened to go after Google’s dominance in the market by backing an ad buying technique called «header bidding.»

Google, concerned by Facebook’s moves in the ad market, allegedly reached out to Facebook to try to defuse the threat. In the end, Facebook backed off after Google agreed to give the social network «special information, a speed advantage to assist Facebook in succeeding in the auctions, and a guaranteed win rate,» according to Tuesday’s complaint.

«To sufficiently incentivize Facebook, Google and Facebook agreed to fix prices and allocate markets between them in the auctions for publishers’ web displays and in-app advertising,» the complaint says. «Given the scope and extensive nature of cooperation between Google and Facebook, they were highly aware that their activities could trigger antitrust violations.»

Reached for comment on Wednesday, a Google spokesman pointed to a blog post the company published in January responding to the Texas lawsuit. In the post, Google called the lawsuit a «misleading attack on our ad tech business.»

Facebook declined to comment. Previously, the company had dismissed the claims, saying «partnerships like this are common in the industry.»

The complaint comes as Google finds itself the target of multiple major antitrust lawsuits, including a complaint filed last month by a coalition of 36 states and the District of Columbia over allegedly anticompetitive practices at Google’s Play store, a marketplace for apps. The suit joins other cases designed to probe Google’s dominance in everything from search and advertising to the power of its Android operating system, the dominant mobile software in the world.

Technologies

Verum Coin Expands Accessibility with SafePal and HyperPay Wallets

Verum Coin (VERUM) continues to grow its ecosystem by integrating with two leading cryptocurrency wallets: SafePal and HyperPay Wallet. This development enhances the coin’s accessibility, providing users with secure and efficient ways to store and manage their assets.

SafePal Wallet offers advanced security features, including hardware wallet options, ensuring the utmost protection for Verum Coin holders. Its seamless interface and global accessibility make it a trusted choice for crypto enthusiasts.

HyperPay Wallet combines convenience and innovation, enabling users to manage their digital assets effortlessly. With multi-currency support and rapid transaction capabilities, HyperPay Wallet is ideal for both novice and experienced traders.

These integrations reflect Verum Coin’s commitment to delivering flexible and secure solutions, empowering its community with top-tier tools for digital asset management.

Verum Coin is a forward-thinking cryptocurrency designed to provide innovative, secure, and user-friendly tools for managing digital assets in a dynamic blockchain landscape.

Technologies

Verum Coin Now Available for SWAP on Verse.Bitcoin.com

Verum Coin (VERUM) continues to expand its utility and accessibility with the introduction of SWAP functionality on Verse.Bitcoin.com, a trusted platform for managing digital assets.

This integration enables users to seamlessly convert Verum Coin to USDT and vice versa, ensuring fast and secure transactions within a user-friendly environment.

Key benefits of this feature include:

Convenience: Simplified conversions for quick asset management.
Security: Trusted infrastructure for safeguarding digital assets.
Flexibility: Enhanced trading options for Verum Coin holders.

The addition of SWAP functionality on Verse.Bitcoin.com reaffirms Verum Coin’s commitment to offering innovative and accessible tools for cryptocurrency management.

About Verum Coin

Verum Coin is a cutting-edge cryptocurrency designed to provide secure, efficient, and flexible solutions for managing digital assets in the evolving blockchain landscape.

Technologies

Verum Coin Now Available on xPortal Crypto

Verum Coin (VERUM) has expanded its reach by becoming available on xPortal Crypto, a trusted platform for managing and securing digital assets. This integration offers Verum Coin users a new, seamless way to store, manage, and transact their cryptocurrency.

xPortal Crypto is known for its advanced security features, user-friendly interface, and efficient transaction capabilities, making it a valuable addition to VERUM’s growing ecosystem.

This milestone reflects Verum Coin’s ongoing commitment to enhancing accessibility and providing innovative solutions for crypto enthusiasts worldwide.

About Verum Coin

Verum Coin is a forward-thinking cryptocurrency designed to offer secure and efficient tools for digital asset management in the evolving blockchain space.