Technologies
10 ways Apple’s iPhone changed everything
The world is a different place 15 years after Apple introduced its popular smartphone — in both good and bad ways.
Editors’ note: This story was originally published on Jan. 7, 2017.
In 2007, Nokia was the world’s largest phone maker. Microsoft was gearing up to launch Windows Vista. And the best new products at CES included a wireless TV and an MP3 player that streamed internet radio.
Then, on Jan. 9, 2007, Apple CEO Steve Jobs unveiled a device that went on to change the world: a $499 iPhone that came with 4GB of storage. It was a mobile phone, a music player and an Internet device. It went on sale about six months later, on June 29, 2007.
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” Jobs said at the time.
Since then, Apple has sold more than 1.2 billion iPhones and has become the most profitable public company in the world. Copycat phones from companies like Samsung, HTC, Motorola and Xiaomi proliferated across the globe, and now even people in places without steady electricity have smartphones.
“It’s difficult to understate [the iPhone’s] impact,” Reticle Research analyst Ross Rubin said. “The ripples it has created affect wide swaths of our lives.”
Here are some ways the iPhone has changed the way we live:
1. We’re always on
It used to be you’d fire up your computer, wait for your Wi-Fi to connect (or your dialup connection, if we’re going wayyy back) and open Internet Explorer, Safari or some other web browser. Now you’re connected to the internet all the time. If you’re not on Wi-Fi, you’re linked through your cellular network.
It’s not just inescapable connectivity that the iPhone helped bring about. It’s also how we actually access the internet. The iPhone made mobile web browsing useful for the first time. Every other mobile web browser before that was painful, in the words of CNET’s Kent German. Soon came a flood of apps, which removed the need to open a web browser at all.
2. Tablets, watches and headphones, oh my
Multiple devices are either tied to the iPhone or exist because the phone was created. There’s the iPad, essentially a larger iPhone you use at home. And there’s the Apple Watch, which is tethered to the iPhone.
Then there are all the accessories spurred by the popularity of the iPhone, like phone cases; Bluetooth speakers and headphones; and charging docks. ABI Research estimates that revenue in the global mobile accessories market will top $110 billion in 2021.
“Given users’ attachment to their smartphones and their wants and needs to personalize and protect them, the aftermarket mobile accessories market is showing no signs of slowing down,” ABI analyst Marina Lu said.
3. The key to appiness
You may not remember this now, but Apple’s first iPhone didn’t have such a thing as third-party apps or the App Store. That changed in July 2008, when Apple introduced the iPhone 3G and its iPhone 2.0 software.
The App Store is what made the iPhone a must-have device. There are now more than 2 million apps in the App Store, with essentially every company making one or more apps. And the iPhone and App Store have spawned industries that couldn’t exist without smartphones. There’d be no Uber or Lyft to shuttle us from place to place, for instance, or Instagram or Snapchat for sharing our photos.
4. Everyone’s a shutterbug
Sure, we had cameras on our phones before the iPhone. But the Apple gadget’s combination of easy internet access and apps like Instagram inspired people’s inner photographer.
As a result, lugging around an actual camera became redundant.
“We as a species take more pictures than we ever had in the past by an order of magnitude,” Current Analysis analyst Avi Greengart said.
5. Livin’ live
The phone’s camera also means you have a portable camcorder (remember those?) at your fingertips. And on top of that, the phone’s connection lets you broadcast video immediately. That could mean talking to your family members on the other side of the country or shooting a cat video for YouTube. Or, thanks to services like Facebook Live and similar features on other social networks, the technology can be used for filming police brutality or instantly reporting something you’ve seen.
On the flip side, having these smart devices on us at all times lets law enforcement and corporations (like the makers of those apps on your phone) track us. Apple has taken a strong stance on privacy, but security remains a big concern for users.
6. Putting the digits in digital
Touchscreens once were rare. Now babies are swiping at TVs and wondering why the screen doesn’t change. Interactive screens are in virtually everything, even refrigerators. When Jobs introduced the iPhone, he said, “We are all born with the ultimate pointing device — our fingers — and iPhone uses them to create the most revolutionary user interface since the mouse.”
He was more right than he could imagine. The appeal of a touchscreen phone forced Microsoft to embrace touch in its software and get its hardware partners to make touchscreen phones, tablets and computers.
It’s almost surprising to see a device today without a touchscreen (though Apple maintains it won’t be putting touchscreens in its Mac computers).
7. You are here
The introduction of mapping on the iPhone meant you no longer had to feel like an embarrassed tourist in a new city, clutching a giant paper map on the street corner. Google Maps and Apple Maps are two of the most-used apps on the iPhone, and they’ve steadily added features over the years, like public transit and biking directions.
8. Gaming goes to the next level
The iPhone reinvented the idea of mobile gaming. Apps like Angry Birds, that anyone could play using their fingers on the touchscreen, became hugely popular, and payment models changed. Many games are now free to play — instead of charging a sales price, developers came up with the idea of in-app purchases, which let you pay for new levels and features as you go.
Mobile-oriented gaming subscriptions have also gained steam, with Apple’s Arcade service and Google’s Play Pass both highlighting access to ad-free games on iOS and Android, respectively. Even more companies plan to use cloud services to stream games to mobile, with growing efforts from Microsoft’s Xbox Game Pass, Nvidia’s GeForce Now and Google’s Stadia.
9. Cash ain’t king
Apple wasn’t the first company to talk about mobile payments, but it did make even your grandma aware of the technology, which lets you use your phone to purchase things. Goodbye, cash. Hello, iPhone. The iPhone’s Wallet app also can store retail coupons, reward cards, and passes for flights and movies, all in one place. Even your driver’s license is getting ready to be in Apple’s Wallet if you want it to be.
Cash isn’t dead yet — there still are many places that don’t take mobile payments — but using your phone at the checkout stand is more common than ever.
10. But wait — there’s more
There’s no way to sum up in just 10 points all that the iPhone did. So here’s a grab bag of additional stuff.
Apple basically killed Adobe Flash on mobile devices and made endless scrolling a very good thing. You never have to carry a calculator or flashlight anymore, and visual voicemail lets you easily skip forward in a meandering message. Podcasts mean you don’t have to listen to the radio in real time — and have become a competitive space where Spotify, Stitcher and more wrangle exclusive deals for popular shows.
Social media has also shifted heavily to mobile devices from desktop computers, letting people feel connected to friends at all times.
At the same time, the iPhone has been linked to the rise in attention-deficit/hyperactivity disorder and short attention spans in kids. Governments use mobile devices to spy on their citizens, and consumers give up a lot of personal information in exchange for services like Uber rides.
But even with the negatives, don’t try to take someone’s iPhone away.
Please leave some of your thoughts in the comments section on how the iPhone has changed the way you live.
Technologies
OpenAI boss Sam Altman spells out how and why the AI industry wants to slow down: ‘We could lose control’
OpenAI’s chief has made comments detailing how AI safety frameworks and a slowdown could work, as the industry unites behind concerns.
OpenAI chief Sam Altman has made his most detailed comments yet on how artificial intelligence safety frameworks could work, after he joined Anthropic’s Dario Amodei and Elon Musk in calling for an industry slowdown over the weekend.
Safety concerns over the technology have hit fever pitch since an Anthropic researcher quit last week, warning that those building it believed that it could “kill us all by the end of the decade” and prompting other employees at the lab and rival OpenAI to warn of catastrophic risks.
AI bosses have since shown a rare display of unity, with both Altman and Musk on Saturday backing an essay from Amodei that urged AI companies to slow how quickly they improve their most advanced models.
AI stocks were down Monday as investors digested the comments. U.S. President Donald Trump dismissed the CEOs’ warning on Sunday, saying a slowdown was not needed and would jeopardize America’s lead in AI over China.
Sam Altman sets out 2 ways AI could go ‘very badly’
“We welcome a federal framework that sets consistent safety requirements for frontier AI,” Altman said in a post on X just after midnight on Monday, adding that “no amount of American competitive pressure should justify recklessness.”
Altman warned of two ways AI progress could go “very badly,” including losing “control of the future to AI” and too much power concentrating around a single person or company.
Meanwhile, lawmakers in Washington are scrambling to address calls for safeguards.
This all comes as Anthropic and OpenAI gear up for what’s expected to be historic initial public offerings. Altman ruled out going public in 2026 in an interview with Fortune published Saturday.
Amodei’s three-step proposal
Many AI safety fears revolve around models developing the ability to improve their own performance, a technique known as recursive self-improvement, or RSI.
“Since roughly this summer, AI has been advancing drastically faster, driven primarily by AI’s growing ability to build the next generation of AI,” said Amodei in his essay. “Left unchecked, it could outrun our ability to understand and control these systems, and so must be pursued very carefully, if at all.”
Amodei proposed a three-step plan aimed at tempering the pace of development without “sacrificing commercial advantage or the United States’ lead in AI.”
The plan involves each frontier AI company giving “employee-like access” to external evaluators — which he said Anthropic was committing to now. Amodei also called for frontier AI labs to establish common safety standards, limit the rate of unchecked AI progress and attempt to coordinate efforts globally.
On Saturday, Altman said in a brief X post he agreed with Amodei that AI companies should “pace the frontier.” He added that “committing to having independent evaluators with employee-like access is a great idea, and we will do the same.”
“Consistent rules to manage frontier risk so that we can maximize the benefits are a good idea (and we are excited by ideas like independent auditors),” Altman said in his Monday post. But, he added, “When we talk about ‘pacing,’ we do not mean ‘stopping.’ Progress has been rapid and will continue to be.”
“Pacing will be well worth this cost; no amount of American competitive pressure should justify recklessness, or let capabilities get ahead of alignment and monitoring,” he concluded.
“Where we will need the help of our government is for international coordination. But first we should do what we can ourselves.”
International cooperation
Coordinating AI safety measures and an industry slowdown with rival AI developers in China will likely pose big challenges.
The U.S. and China remain locked in a battle for AI supremacy, with tensions ratcheting up as Chinese models have become more advanced and their global adoption grows.
Amodei said Sunday that the “toughest dilemma” about his proposal is what happens if adversarial nations choose not to do the same.
“The more long-term thing would be working together to put a speed limit on the rate of AI progress,” Amodei told CBS News’ “Sunday Morning.”
“I think that’s going to be very difficult because the incentives to pull ahead and the military advantage that you get from that are so large. And honestly, I don’t know if it’s possible, but we should try.”
The Anthropic CEO’s essay has drawn criticism in China, with the state-owned Global Times writing on Monday that “Amodei’s proposals seek to portray China’s legitimate development in AI as a threat and further fuel confrontation between China and the US in the field.”
China’s Foreign Ministry said on Monday that the CEOs’ comments were “fearmongering.”
Technologies
Novo CEO tells CNBC why drugmaker is rebranding, needs to ‘rethink’ obesity strategy
The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.
Novo Nordisk
The Danish drugmaker called the changes the beginning of a new chapter, as it has been grappling with stiff competition from chief rival Eli Lilly
In an exclusive interview with CNBC, Novo CEO Mike Doustdar said the rebrand and culture shift are “part of the same package” for the company to evolve its strategy as it tries to win back customers from Lilly.
“I think there’s no secret that over the last four or five years, the external environment and what has happened to Novo Nordisk has really made us reflect how we need to readjust and rethink about the next decade to come and what shifts are needed in our strategic direction,” he told CNBC.
Doustdar said the “work is cut out for us,” adding that Novo needs to improve several aspects – from research and development and manufacturing to sales and marketing – to be able to compete in the obesity drug market.
Shares of Novo have dropped about 15% this year despite the successful launch of the oral version of Wegovy, which surpassed 3 million prescriptions as of June. The company recently scrapped three trials on an experimental cardiovascular drug. That challenge came as it continues to lag in the obesity space with 38.8% market share compared to Lilly’s 60.9% in the second quarter, according to a Lilly earnings presentation citing IQVIA data.
In a release, Novo also announced a broader company rebrand focused around the phrase “Lasting Health Starts Now,” which promotes the idea that patients should make progress toward long-term well-being immediately rather than later. The company said the marketing is a bid to build relevance and trust with the public and other stakeholders, and bring “breakthrough science closer to people’s daily lives.”
When asked whether the rebrand and cultural overhaul were driven by Novo’s recent market share losses in obesity, Doustdar said the changes were less about competitive setbacks and more about adapting to a dramatically different operating environment.
He said the rapid growth of obesity treatments has transformed Novo’s patient base and shifted the market toward a more consumer-oriented model, where patients move on and off therapies more frequently than in traditional diabetes care. As a result, Doustdar said Novo needs to become more focused on meeting patients where they are, while increasing the speed and clarity of its decision-making to keep pace with the evolving market.
“Our operating environment phenomenally changed compared to just 10 years ago,” he told CNBC.
Novo Nordisk will remain the legal name for the company, according to the release. That original name dates back to the 1989 merger of two competing Danish pharmaceutical companies: Novo Terapeutisk Laboratorium and Nordisk Insulinlaboratorium.
The drugmaker said its corporate culture will be based on a new set of four principles that will help it gain advantages in an increasingly competitive market where more of its products have gone direct-to-consumer.
Those tenets are innovating with patients as the primary focus, raising the company’s performance to “create greater value for all stakeholders,” setting clearer priorities and simpler workflows and never compromising on patient safety and ethics.
“When you think about strategy, that’s really the the journey you’re taking and the direction you’re setting the company to go forward with,” Doustdar said. “But you also need behaviors. You need a cultural element that allows your colleagues and yourself to really make sure that a strategy gets executed.”
Despite its challenges, Novo has had one significant tailwind this year in the launch of the oral version of Wegovy. On top of its explosive launch, the pill had a head start over a rival weight loss pill from Lilly called Foundayo.
Doustdar said Novo has maintained “a lion’s share” of the oral market even with competition, noting that physicians find the Wegovy pill to be more effective than Lilly’s, with around 17% of weight loss.
Technologies
Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies
Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.
The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.
On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.
“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”
Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.
On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.
The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.
Stalled Hormuz talks
A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”
Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.
The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.
A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.
Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.
Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.
U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.
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