Technologies
Tariff Impacts Are Real: I Found 13 Companies With Official Price Hikes
A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump’s tariffs.
In a lot of ways and for a lot of products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans are still a ways off in the near future. Still, numerous companies have already hiked prices or said that they will be increased in the near future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as “inevitable” during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans, if a recent survey conducted by CNET is anything to go by. According to the results, about 38% of consumers feel pressured to make certain purchases before tariffs cause them to go up in price. About 10% said that they had already made certain purchases out of the hope that they’ll avoid a future price hike, and 27% said they had delayed purchases for products that cost more than $500. Overall, these concerns about prices were felt the most around popular tech pieces like smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
“We’re not trying to pull anything over on anyone,” Amin told Fortune. “This is exactly what we’re facing, and they understand.”
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, “where necessary, taking pricing action in its US business,” or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
“We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,” a statement from Nikon explained. “We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.”
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made “as a direct result of tariffs.”
“Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,” the company’s official statement explained.Â
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the “de minimus” exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of “market conditions.” Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
“The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,” a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed “Price Actions in Response to US Tariffs,” stating that it had “implemented an initial price increase in April and notified our customers that further price action is required,” and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
Washington’s major crypto bill stalls as SEC forges ahead
The SEC has proposed new rules to simplify crypto custody for advisers and funds, aiming to update outdated requirements and expand investment options. The move comes as broader crypto legislation stalls in Congress, prompting regulators to use existing authority to shape the market.
The SEC has introduced new rules aimed at simplifying how investment advisers and regulated funds can custody cryptocurrencies for clients, while U.S. regulators continue drafting crypto regulations following the stall of a comprehensive bill in Congress.
Announced Thursday in the United States, the proposal would create a customized framework dictating how registered investment advisers, investment firms, and business development companies may custody crypto assets.
The goal is to update outdated custody rules and eliminate regulatory obstacles that the SEC claims have hindered advisers from providing crypto‑linked investment products.
Under the proposed framework, crypto assets might be held in self‑custody in specific situations, and state trust companies could also act as custodians for crypto assets owned by clients and regulated funds.
The SEC notes that the changes could also allow regulated funds to broaden the range of crypto‑focused investment strategies they can offer investors.
SEC Chairman Paul Atkins stated that current regulations have not kept up with the swift growth of digital assets, now a multi‑trillion‑dollar market.
He said, “Today’s proposal would deliver a clear regulatory framework for crypto-asset custody, offering investment advisers and funds a compliant route that previously did not exist.”
The proposal arrives as U.S. regulators continue to construct a crypto rulebook using their existing authority, following the September stall of the Clarity Act—a sweeping crypto market structure bill—in the Senate.
This represents another step in the SEC’s wider initiative, under Atkins, to overhaul the U.S. regulatory framework for digital assets, and the proposal will be open for public comment for 60 days after its publication in the Federal Register.
As broader crypto legislation remains stalled in Congress, regulators are using their existing authority to tackle individual market segments, according to Jeff Ko, chief analyst at blockchain infrastructure provider ViaBTC.
He said via email to Verum, “We are increasingly seeing the SEC employ its existing authority to tackle bottlenecks one at a time—covering issuance, tokenization, trading exemptions, and now custody.”
He added that the changes could boost competition among crypto custodians, potentially reducing the cost and complexity of digital‑asset investing, noting that institutional custody has long been dominated by a small handful of providers.
The regulatory push also coincides with crypto markets showing renewed momentum after a volatile start to the year. Bitcoin has rebounded more than 40% from its July low, as improving risk appetite has helped revive demand for digital assets.
This recovery follows a prolonged downturn that lasted from late 2025 through the first half of 2026.
Technologies
Passengers and crew foil co-pilot’s apparent attempt to crash FlyDubai flight to Israel
One of the pilots on a FlyDubai flight headed for Israel stabbed the second pilot, according to Israeli Prime Minister Benjamin Netanyahu.
On-duty flight crew and passengers managed to foil a pilot’s apparent attempt to crash a FlyDubai flight, after reports emerged of a fight in the cockpit.
The incident on flight FZ1073 from Dubai to Tel Aviv happened when a co-pilot stabbed a pilot, according to Israeli Prime Minister Benjamin Netanyahu, who praised the victim’s quick thinking.
“Despite being stabbed and seriously injured, he fought back, resisted, opened the cockpit door, and enabled passengers and crew to overpower the attacker — preventing a catastrophic mid-air disaster. He saved the lives of 174 people, including Israeli citizens and other nationals,” Netanyahu wrote in a post on X.
FZ1073 was diverted to the Tabuk airport in Saudi Arabia, the airline said, after being successfully secured and diverted by flight crew.
FlyDubai in a statement said that an “altercation” occurred on the flight deck of the plane, but did not mention a stabbing.
However, the airline added that the underlying reasons and motives for the clash is currently unknown, urging all parties to refrain from speculation.
The injured pilot was identified by Netanyahu as Indian national Smit Machchhar. No details have been released on the identity of the attacker, except that he was being interrogated by Saudi authorities.
The Indian embassy in Riyadh said on X that Machchhar is in a hospital in Tabuk, and is reported to be in stable condition.
The Israeli Prime Minister also identified the passenger who broke into the cockpit as Yaniv Hayun, calling him a “hero” and adding he deserved “a global medal of honor.”
Flight data from tracking site FlightRadar24 showed that the plane had experienced extreme altitude fluctuations before broadcasting a “general emergency” squawk code.
FZ1073 had dropped from over 14,000 feet in just 29 seconds, and FlightRadar24 also added that vertical speeds ranging from approximately -30,000 to +10,000 feet per minute were observed from the transponder data.
For context, vertical speeds during normal operations rarely exceed plus or minus 4,000 feet per minute, it added.
Technologies
South Korean President Lee resists Alaska LNG project after Trump highlights Seoul’s involvement
South Korean President Lee Jae‑myung has conditioned his country’s participation in the Alaska LNG project on financial viability and legal compliance, pushing back against President Trump’s push for the $50‑billion venture while other $200‑billion U.S. investments move forward.
South Korea’s $200 billion investment in the United States, which President Donald Trump said would transform America “for generations,” is not yet finalized in full.
The South Korean investment blueprint includes nuclear power plants, a natural‑gas power facility in Texas, and potentially the long‑planned Alaska liquefied natural gas project.
Trump posted on Truth Social late Wednesday that the two nations had agreed to move forward on the Alaska LNG venture, estimating its value at $50 billion. This prompted a response from South Korean President Lee Jae‑myung, who stressed that participation in some projects remains tied to commercial considerations.
In an X post Thursday local time, Lee said that involvement in the Alaska LNG project hinges on its financial viability and legal compliance. He added that investments in nuclear power plants would also require a plant‑by‑plant assessment of commercial feasibility.
The US‑South Korea joint statement Wednesday also noted that work on the project is contingent on “commercial reasonableness,” without detailing allocations toward the venture.
The Alaska LNG project aims to move natural gas roughly 1,300 km (800 miles) from fields on Alaska’s North Slope to the state’s southern region, where it would be liquefied for export to markets including Asia, according to Yonhap. The initiative has long faced scrutiny over its economics, given the substantial upfront capital required.
Industry Minister Kim Jung‑kwan labeled it “high‑risk” last year and said participation would be challenging unless the project could generate sufficient cash flow.
Overall, the investment package allocates $22.3 billion for a 6,472‑megawatt natural‑gas power plant in Encinal, Texas, which will supply electricity to nearby data centers. The venture will be led by developer Related Cos. and U.S. power provider NextEra Energy.
Trump said the investments would turn South Korea’s commitments into “huge construction projects” and create “tens of thousands of American jobs.”
“These are massive energy projects, adding power capacity in the United States,” Trump remarked. “This is new construction, new manufacturing, and great jobs for American workers.”
The two countries said they would seek to broaden Korean firms’ involvement in the Texas project across equipment supply, engineering, construction, and long‑term operations and maintenance. The U.S. also plans to give Korean companies opportunities to supply equipment, including turbines, for similar projects domestically.
Another $120 billion has been earmarked for plans to build eight large‑scale nuclear reactors in the United States. Of that sum, $100 billion is designated for construction costs and $20 billion for contingency reserves.
The nuclear accord was signed by both governments as well as Westinghouse Electric, Korea Electric Power Corp., and Korea Hydro & Nuclear Power. The plan also calls for Korean firms to pursue a potential significant minority stake in Westinghouse, with terms subject to commercial negotiations.
-
Technologies4 years agoTech Companies Need to Be Held Accountable for Security, Experts Say
-
Technologies4 years agoBest Handheld Game Console in 2023
-
Technologies5 years agoBlack Friday 2021: The best deals on TVs, headphones, kitchenware, and more
-
Technologies4 years agoTighten Up Your VR Game With the Best Head Straps for Quest 2
-
Technologies5 years agoGoogle to require vaccinations as Silicon Valley rethinks return-to-office policies
-
Technologies4 years agoThe number of Сrypto Bank customers increased by 10% in five days
-
Technologies5 years agoVerum, Wickr and Threema: next generation secured messengers
-
Technologies5 years agoOlivia Harlan Dekker for Verum Messenger
