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Tariff Impacts Are Real: I Found 13 Companies With Official Price Hikes

A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump’s tariffs.

In a lot of ways and for a lot of products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans are still a ways off in the near future. Still, numerous companies have already hiked prices or said that they will be increased in the near future — including, most recently, a popular and CNET-approved brand of smart lights.

The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.

This truth has begun to sink in for a lot of Americans, if a recent survey conducted by CNET is anything to go by. According to the results, about 38% of consumers feel pressured to make certain purchases before tariffs cause them to go up in price. About 10% said that they had already made certain purchases out of the hope that they’ll avoid a future price hike, and 27% said they had delayed purchases for products that cost more than $500. Overall, these concerns about prices were felt the most around popular tech pieces like smartphones, laptops and home appliances.

To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.

Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.

Best Buy

Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.

e.l.f.

Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.

«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»

Macy’s

Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.

Mattel

Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.

Nikon

Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.

«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»

Philips Hue

Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»

«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained

Ralph Lauren

Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.

Shein and Temu

Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.

The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.

Subaru

Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.

As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.

«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.

Stanley Black & Decker

In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.

Volvo

The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.

Walmart

The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.

For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.

Technologies

This Two-Faced Watch Band Lets You Hide an Apple Watch Under Your Rolex

The $418 Smartlet literally bridges the gap between your elegant analogy and your nerdy smartwatch.

The Consumer Electronics Show is never short on ambitious ideas, but Smartlet may be one of the more unusual ones this year: a modular watch strap that lets you wear a traditional mechanical watch and a smartwatch on the same wrist, simultaneously. One on top of the other.

The Paris-based startup announced Smartlet at the 2026 CES in Las Vegas, pitching it as a solution for people who love the look of an analog watch but also want the practicality of a smartwatch for notifications, fitness tracking and mobile payments. Instead of choosing between the two, Smartlet’s system lets you mount an old-school timepiece on the front of your wrist while hiding a smartwatch or fitness tracker on the underside.

The stainless steel strap starts at $418 and doesn’t include a smartwatch or a mechanical watch. What you’re really buying is the strap system, which is compatible with most major smartwatches and fitness trackers, including Apple Watch, Samsung Galaxy Watch, Google Pixel Watch, Garmin models, Fitbit Charge devices and Whoop. On the analog side, it supports watches with lug widths from 18 to 24 mm, which includes high-end models from brands such as Omega, Tudor, TAG Heuer and Rolex.

The idea comes from founder David Ohayon, who says he was tired of having to play favorites every morning, choosing between his analog and Apple Watch. Smartlet, in theory, offers the best of both worlds, letting you toggle from fitness nerd to polished executive with the flick of a wrist.

In practice, it raises some serious questions, the biggest one being bulk. Smartlet says the system adds between 9 and 12 mm of height to the underside of the wrist once a connected device is attached. As someone who already manages to scratch watches without trying, the idea of strapping a second device to the underside of my wrist, where it regularly comes in contact with desks, armrests and tabletops, sounds like a walking nightmare.

There’s also the aesthetic. Smartlet is clearly aimed at what it calls the «modern gentleman,» with marketing language that leans heavily into luxury watch culture and phrases like «from the boardroom to the weekend.» Translation: This is a watch for wealthy men who want to show off their investment piece without sacrificing their gym gain tracking.

And while it may not be the most practical, or budget-friendly solution for most people, Smartlet is one of those highly niche, standout products that had us doing a double take at this year’s CES.

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Technologies

Today’s NYT Strands Hints, Answers and Help for Dec. 25 #662

Here are hints and answers for the NYT Strands puzzle for Dec. 25, No. 662.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle has a holiday theme, and if you know a certain Christmas carol, you’ll quickly determine which words to hunt down. Some of the answers are difficult to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Carolers count.

If that doesn’t help you, here’s a clue: Five golden rings.

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

  • RIMS, HIMS, MARS, CHIME, CHIMES, MADS, DATE, DIAL, WAIL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • LORDS, MAIDS, SWANS, LADIES, PIPERS, DRUMMERS

Today’s Strands spangram

Today’s Strands spangram is CHRISTMASDAYS. To find it, look for the C that’s three letters down on the far-left row, and wind across.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.


Toughest Strands puzzles

Here are some of the Strands topics I’ve found to be the toughest in recent weeks.

#1: Dated slang, Jan. 21. Maybe you didn’t even use this lingo when it was cool. Toughest word: PHAT.

#2: Thar she blows! Jan.15. I guess marine biologists might ace this one. Toughest word: BALEEN or RIGHT. 

#3: Off the hook, Jan. 9. Similar to the Jan. 15 puzzle in that it helps to know a lot about sea creatures. Sorry, Charlie. Toughest word: BIGEYE or SKIPJACK.

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Technologies

Judge Blocks Texas App Store Age-Check Law

A preliminary injunction found the Texas law, set to begin Jan. 1, is «more likely than not unconstitutional.»

A new Texas state law set to take effect on Jan. 1 would have required app stores to implement age verification processes. But the law has been put on hold, at least temporarily, by a federal court judge.

As reported by the Texas Tribune, Senate Bill 2420, also known as the Texas App Store Accountability Act, is the subject of a temporary injunction issued by US District Judge Robert Pitman.

Pitman said in his decision that the law as written is broad, vague and «more likely than not unconstitutional.» However, he also wrote the court «recognizes the importance of ongoing efforts to better safeguard children when they are on their devices.»


Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.


The Texas law, signed into law by Governor Greg Abbott in May, requires app store operators — including Apple, Google, Nintendo, Steam and more — to build age verification processes for the storefronts and to only allow downloads to minors who obtain parental consent. The injunction is a ruling in an October lawsuit filed by the Computer & Communication Industry Association.

CCIA senior vice president Stephanie Joyce said in a statement, «This Order stops the Texas App Store Accountability Act from taking effect in order to preserve the First Amendment rights of app stores, app developers, parents, and younger internet users. It also protects parents’ inviolate right to use their own judgment in safeguarding their children online using the myriad tools our members provide.»

Other individuals and the advocacy group Students Engaged in Advancing Texas also filed suits over the law, the Texas Tribune reported.

App Store Accountability Act

The bill author, State Senator Angela Paxton, said the bill was meant to give parents «common sense tools to protect their kids and to survive court challenges by those who may have lesser priorities.»

The language of Texas Senate Bill 2420 does not only include mobile app stores from Apple or Google, but any «website, software application, or other electronic service that distributes software applications from the owner or developer of a software application to the user of a mobile device.»

By that definition, websites with links to browser games or mobile game consoles with download options would fall under the Texas law as written. The law also defines mobile devices as including phones and tablets, as well as any other handheld device capable of transmitting or storing information wirelessly.

The parental consent aspect of the law requires those under 18 to have an app store account affiliated with a parent or guardian to purchase or download applications.

Age verification elsewhere

In an effort to keep adult materials out of reach of minors and to protect children from potentially harmful content and interactions, tech companies have been compelled by law or through legal action to verify the age of users.

Roblox, which has a huge audience of minors, began rolling out stricter age verification after investigations and lawsuits hurt its reputation as a safe gaming space. Australia is perhaps the most large-scale example of a government restricting access to online content. In December, Australia began restricting social media access to those 16 and older. Reddit recently challenged that law.

In the US, age verification laws have primarily targeted adult sites. Texas already has a law on the books that requires adult sites to age-block their content. The Supreme Court upheld that law in a June ruling. The UK has also enacted age restriction rules for adult sites as have other US states.

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