Technologies

‘You have to distance yourself from it being a human’: Meeting Ameca the humanoid

Yea, though I walk through the uncanny valley, I will fear no evil.

This story is part of CES, where CNET covers the latest news on the most incredible tech coming soon.

There’s something distinctly unsettling about planning your first meeting with a robot.

At CES 2022, I had the chance to interview Ameca the robot during a one-on-one demonstration with its creators. I wanted to know if this humanoid was actually real. I wanted to see if its facial expressions were as realistic (and haunting) as they were in the videos I’d seen online. But mostly I wanted to know how the robot would respond to my questions. Should I prep a Voight-Kampff test, just to be sure?

It turns out I needn’t have worried about feeling disturbed by Ameca’s spoken responses. They were no more troublesome than what I get from Alexa. But the face Ameca made when its creator tried to poke it in the face? That will stay with me for a long time.

If you’re on the internet, you’ve probably seen Ameca. The gray-faced, humanoid robot blinked its way into the public consciousness in late 2021 when a video of its facial expressions went viral on social media. Elon Musk responded to the video with one word, «Yikes.» Chrissy Teigen retweeted it to her 13 million followers with four words: «absolutely. the fuck. not.»

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But while Ameca had some people running for the hills, its creators at UK company Engineered Arts were delighted.

«We were incredibly surprised,» says Morgan Roe, Engineered Arts’ director of operations. «Overnight, it became a sensation. We got 24 million views on one Twitter post.»

Roe puts it down to Ameca’s not-quite-robot, not-quite-human appearance. Its body is all metal and plastic, its face is a deliberately genderless and nonhuman gray. It has 17 individual motors inside its head controlling its movements and expressions. But its facial features are surprisingly vivid and emotive. And it’s this combination of artificial and lifelike that Roe says speaks to our collective vision of what humanoid robots will look like in the future.

«We’ve all seen it in the movies, we’ve all seen iRobot and A.I. Artificial Intelligence,» he says. «And suddenly, that’s real.»

Roe is speaking to me via Zoom from the show floor of CES, where Ameca is being shown to crowds, in the latex flesh, for the first time. Even though I’m seeing Roe and his robot over a Zoom call, it’s hard to shake just how real Ameca looks. I find myself distracted. I’m no longer speaking to the very friendly human Englishman I’m supposed to be interviewing. My eyes are straying over to Ameca’s face to see how it’s responding to our conversation. A furrowed eyebrow ridge, the twitch of a smile. Ameca isn’t human, and yet…

This isn’t the first hauntingly humanoid robot Engineered Arts has released. For the past four years, the company has been creating a line of lifelike Mesmer robots and showing them to conferencegoers on crowded show floors.

«Each Mesmer robot is designed and built from 3D in-house scans of real people, allowing us to imitate human bone structure, skin texture and expressions convincingly,» the Engineered Arts website tells prospective clients. «Mesmer is designed to be modular, so you can remove the head with one click and no tools, and swap it for another.»

Princess Mombi, eat your heart out.

Ameca isn’t destined for the conference circuit. It doesn’t run and jump like the robots created by Boston Dynamics, and it’s not something you can preorder now as a household helper. Roe says it’ll be at least 10 years before a robot like Ameca is «walking amongst us» as a service robot. Sure, Walking Among Us sounds like the title of the documentary that’ll eventually chronicle the decline of humanity, but we’ve got another decade before we need to worry about that.

Ameca also doesn’t have Mesmer’s flesh-colored skin tones. In place of the lifelike human hair on Mesmer’s head, Ameca has a translucent plastic skull. We see the robot’s joints and parts. Ameca is still undoubtedly «other,» and that’s deliberate.

«What we found was, when you try and make it look ultra lifelike [like] our other Mesmer line, it looks a bit more sinister, because it’s right in the uncanny valley,» Roe says. «But when we created Ameca, we pulled it backwards out of the uncanny valley.»

Of course, as Roe is saying these things to me over our Zoom call, Ameca is responding. Raising its eyebrows at people walking past. Subtly moving its lips (or, more accurately, the actuators around its mouth hole) as though trying to ape the speech of its human creator.

«Because it looks less human…» says Roe, while Ameca smiles into the middle distance.

«Because it’s plastic, because it’s metal…» says Roe, Ameca glancing over at him with a vague smile.

«Because it’s of gray skin, it’s suddenly…» Roe waves his hand near Ameca’s face and the robot leans back, startled.

«Ooh, hello,» says Roe, making eye contact with the humanoid and leaning back in startled unison. He’s lost his train of thought.

«It’s suddenly, uh, less — less scary.»

I’m struck with the urge to ask the question I’ve been thinking all along. The question I’ve wanted to ask since I first saw the video of Ameca in the lab, with its engineer/programmer hunched over a laptop and another identical Ameca moving slowly in the background.

«When you’re in your offices, working late into the night on some extra lines of code, do you ever do a double take or have to check behind you, at the robot, to see if it winked at you?» I ask.

«Actually no,» says Roe. «When you’re working with it day to day, it’s suddenly, definitely a robot. And a lot of the time, you’ll see one of the engineers walking through the workshop, not with a robot, with just the head. And you have to distance yourself from it being a human. Otherwise, then it’s really sinister.»

Technologies

Why Are Switch 2 Games So Expensive? Trump’s Tariffs May Not Be Sole Factor

It still comes down to money.

Wednesday’s reveal of the Switch 2 had a lot of buzz from Nintendo surrounding its successor to the Switch. One shocking bit, though, was the high price of its games. There’s a lot of confusion, especially with news of President Donald Trump’s increased tariffs on many trading partners, including Japan.

After the Switch 2 Direct, Nintendo released the full details of the upcoming console and games on its website. The price of Mario Kart World shocked gamers and led to some disdain, as the $80 MSRP was $10 more than what most new games cost today. This led many to wonder if this would be a new normal for game prices due to Trump’s tariffs or if Nintendo was just being greedy. The answer, however, might be something completely different.

Are Nintendo Switch 2 game prices hiking?

To start, some details need to be cleared up. Some people have posted on social media that the price of Nintendo’s Switch 2 games, at least in the US, will be $90. That is incorrect, as of right now.

One X user posted Switch 2 EU prices for Mario Kart World, which start at 80 euros for a digital version and 90 euros for the physical copy. Typically, US and EU games match in price, which caused some to assume that this pricing would be the case for the US.

Nintendo Switch 2 games will be more expensive physically than digitally.
Mario Kart World will be 90 freaking euros phisically. pic.twitter.com/iXuRwzlFqH

— Centro LEAKS (@CentroLeaks) April 2, 2025

US retailers, however, already posted their Switch 2 game prices, and Nintendo-published games are listed at $80.

Will Trump’s tariffs cause the Switch 2 to cost more?

As for Trump’s tariffs, that is unlikely to be a driver of this price bump. Tariffs are not applied to digital goods, and when the prices were published, there were no tariffs on Japan. Plus, games are similarly expensive in other countries like Canada and the UK.

With that cleared up, why are Nintendo games on the Switch 2 so expensive? One likely reason is game storage.

Read More: All the Nintendo Games You Can Update to Switch 2 for Free

The Switch 2 uses what Nintendo calls game-key cards, which are Switch 2 cartridges that don’t have all the game data on the cartridge itself. This helps save on production costs as storage is expensive. The original Switch cartridges went up to 32GB of storage, which doesn’t seem like a lot these days, with some games taking up 100GB or more of storage, but this is for the original Switch. Only a few games, like The Witcher 3, went above 32GB because the graphics for the Switch weren’t on the high end like with a PC, PS5 or Xbox Series console, where a Witcher 3 install size starts at 50GB.

Switch 2 games are going to be bigger in size — there is little doubt about it. CD Projekt Red confirmed it would put its Cyberpunk 2077: Ultimate Edition on one 64GB cartridge, and there will likely be other games to surpass that 64GB. With the max size of the cartridge doubling in size, it adds to the price of the physical card, as not only does storage have to be bigger, but they will need to transfer data faster. That can get more expensive for physical copies, unlike optical discs, which are still the same price whether it has 20GB or 100GB on the disc.

What does all this mean for gamers?

This leads to a dilemma for publishers: Put the entire game on the physical card and sell it at a loss, increase the price of the physical copy with the full game on it or use the game-key card to have a card with minimal storage, requiring gamers to download the entire game.

Read More: The 17 Best Nintendo Switch Games Right Now

It appears that Nintendo went with door No. 2. This doesn’t come as much of a surprise, knowing the company. Anyone who wants to save money on games knows that Nintendo will seldom bring the price down of its own games. Mario Kart 8 Deluxe, for example, is 8 years old and is still full price on Nintendo’s website.

According to an industry analysis from Niko Partners, this new pricing could become the new normal in a couple of years when it comes to physical cartridges.

«While there has been some sticker shock regarding the price of games increasing from $60 to $70 or $80, these price points are set to become industry standard over the next two years, especially so for Nintendo first-party games,» Niko Partners said in a statement Wednesday. «One reason for the higher price is the increased cost of the new and faster Game Cards themselves, with higher capacities being more expensive to manufacture than a PS5 Blu-ray disc.»

Nintendo didn’t respond to a request for comment about the higher price of its games.

That said, this doesn’t explain the lower price of Donkey Kong Bananza, which comes out in July; that’s listed on Nintendo’s site for $70. This could mean the game isn’t using a larger storage card, but that can’t be said for sure until the game comes out. It’s unclear how things will change in the future.

Technologies

Nintendo Switch 2 Pre-orders in US Delayed Due to Trump’s Tariffs

The Switch 2 launch is still happening on June 5, and preorders outside the US seem unchanged.

Nintendo Switch 2 preorders in the US were to start April 9, but it appears those plans have changed due to the new tariffs imposed this week by President Donald Trump. It’s unclear if this means Nintendo will also have to increase the price of the Switch successor, which currently starts at $450.

Nintendo said Friday that it’s delaying Switch 2 preorders in the US, but its June release date is unaffected.

«Pre-orders for Nintendo Switch 2 in the U.S. will not start April 9, 2025 in order to assess the potential impact of tariffs and evolving market conditions,» the company said in a statement. «Nintendo will update timing at a later date. The launch date of June 5, 2025 is unchanged.»

Nintendo didn’t indicate if preorder dates outside the US would change, but Eurogamer reports that preorders are live at various retailers in the UK.

A tariff of 24% has been applied by the US to goods from Japan. Were that rate to be applied directly to the Switch 2’s announced price, it would rise to $558, but it would be up to Nintendo how much of the tariff it will pass on to consumers.

This is a developing story.

Technologies

Twelve South’s Foldable Wireless Charger for iPhone and Apple Watch Is Up to 27% Off at Amazon

This handy accessory makes it easier to travel with your Apple gear and stay charged wherever you go.

Whether you’re traveling for business or off on a wonderful family vacation, charging your stuff shouldn’t be something you have to worry about. Taking extra chargers and cables can be a pain, and they all take up space in your bag. But the handy Twelve South Butterfly SE charger is a compact alternative that can wirelessly charge an iPhone and an Apple Watch at the same time. And it’s available with up to 27% off right now at Amazon.

That top line discount applies to the pink version, though the white model is only $7 more and other colors are seeing 15% off the usual $100 price tag if you have a strong preference. It’s not clear how long the discounts will last, though.

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The charger itself offers a way to wirelessly charge a iPhone and Apple Watch from a single AC outlet, and you can even charge your AirPods when your phone is done, too. And because this is a Qi2 charger you’ll get a full 15 watts of wireless charging for compatible devices — including the best iPhones.

When you’re not using the Butterfly SE, it folds up so it can be slid into a pocket, bag or luggage without taking up too much space. It really is the perfect partner for people who like to travel light.

Unfortunately, this charger doesn’t come with an AC adapter in the box, so you’ll need to provide your own. Make sure it’s rated for 20 watts or more. If you need to buy one, Apple’s 20-watt USB-C charger is just $15 right now.

Why this deal matters

We all carry multiple devices around with us these days. Anything that can make charging them more convenient is a win in our books, especially when you’re traveling. This charger takes up little space when it isn’t being used and charges quickly when it is.