Connect with us

Technologies

Maybe Don’t Wait to Buy a Phone: Tariffs Expected to Slow Smartphone Shipment Growth

The US and China will drive smartphone shipment growth despite ongoing tariff concerns.

If you’re thinking about buying a smartphone, now’s the time to start shopping around. The technology research firm International Data Corporation has lowered its smartphone shipment growth forecast to 0.6% year-over-year because of economic challenges. One of the big reasons cited is the Trump Administration’s tariffs. 

In February, IDC predicted 2.3% growth for the year but that was before Trump’s tariffs, which put extra charges on items imported from other countries, especially China. The IDC updated its worldwide quarterly mobile phone tracker on Thursday to show the shift. 

What does that mean for smartphone availability and prices? Here’s what you need to know. 

The US and China will lead smartphone growth despite trade war

Among all countries tracked globally, the US and China will drive the 0.6% growth, with China expected to have 3% year-over-year growth in smartphone shipment growth and the US expecting a 1.9% growth rate. That’s down from the previous projection caused by the ongoing US-China trade war, said Anthony Scarsella, research director for the IDC. 

The growth decline doesn’t seem temporary. It’s expected to remain in the single digits for the foreseeable future. Yet, Nabila Popal, IDC senior research director, says the slowdown in 2025 is certainly short-term and won’t impact the market long term. Growth is expected to be higher in 2026 but will still be in the low single digits due to high penetration, increasing life cycle and the increasing popularity of used smartphones. 

What the smartphone growth shift means for you

The big reason for the change is that consumers are buying fewer smartphones for a few economic reasons beyond tariffs. 

«I don’t think anyone expected the mayhem of April 2, and the uncertainty that followed after, which is still ongoing,» said Popal. «But a lot of the market decline in 2025 is not just due to the tariffs but also economic challenges in emerging markets stemming from unemployment, inflation and FX volatility that is tightening the consumer wallet.» 

Manufacturers are impacted, too. According to IDC, Apple sales could face a decline in China this year because of competition and not qualifying for government subsidies for iPhone models. 

However, that could be offset by upcoming mobile product launches, like the iPhone 17, that could boost shipments and sales. For example, the base model of the iPhone 16 was the top-selling smartphone for the first quarter of 2025 globally. The iPhone 17 upgrades are expected to do fairly well, preventing the market from a deeper decline, Popal said. 

While you cannot control growth protections and cellphone prices, it’s important to do what’s best for your wallet. If you’re in the market for a new phone and you’re worried about tariffs bumping up the price of the new iPhone or limiting availability, you may consider buying sooner rather than later if you already have the money saved for it. It’s also a good time to save more to account for price increases if you don’t plan on buying right away. 

Technologies

OpenAI Wants This Film to Prove AI Animation Is Ready for the Big Screen

Critterz is a planned feature-length adaptation of a 2023 short film that used OpenAI’s image generator.

Can generative AI animate a decent movie? That question’s getting an early test. OpenAI and production studio Vertigo Films have announced a plan to create a feature-length adaptation of a 2023 short film made as a demonstration for OpenAI’s Dall-E image generator. 

The film, called Critterz, has a budget of less than $30 million, and producers hope to make the movie in about nine months — in time for the Cannes Film Festival next May, according to reporting by The Wall Street Journal.

The short film, also called Critterz, was a play on the nature documentary genre, with the strange creatures in the forest suddenly showing they could understand and talk with the narrator. It was written and directed by Chad Nelson, now a creative specialist at OpenAI. Nelson used Dall-E to generate the images of the environment and the characters, tapping into traditional animation technique to bring the film to life. 

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Vertigo Films said the full movie will be a family adventure that will «expand the world of the so-called Critterz characters.» James Lamont and Jon Foster, two of the writers behind the movie Paddington in Peru, will write the script. The Wall Street Journal reported that the film’s production team plans to feed sketches from human artists hired for the project into AI tools to animate them. Nelson said on LinkedIn that the film would use the latest research models from OpenAI «to innovate new production workflows.»

Read more: AI Essentials: 29 Ways You Can Make Gen AI Work for You, According to Our Experts

Image and video generators have come a long way just in the two years since the short film was made. Dall-E was impressive, but early image generators had notorious quirks, like giving people irregular numbers of fingers. Today’s tools can render much more realistic-looking images and video. While they aren’t perfect, tools like Google’s Veo 3 are good enough that AI-created slop is overrunning social media feeds, and it’s getting increasingly difficult to tell what video is real and what’s fake. 

The bigger question isn’t whether these tools can generate a film but rather whether they should — and whether audiences will want to see it. The use of generative AI is controversial in the film industry and in creative fields more generally. There’s also the issue of copyright, with OpenAI and other AI companies facing lawsuits from entertainment and media companies over the materials used to train their tools and the ability of some tools to generate things that look an awful lot like copyrighted characters. 

Continue Reading

Technologies

Creepy or Fun? Vodafone’s New Spokesperson Is AI, Not a Real Person

The company says it’s testing different types of advertising, including an AI character that has appeared in social-media ads.

British telecoms company Vodafone is testing out a new spokesperson who appears as a woman in a red hoodie who speaks German and touts the benefits of high-speed home internet services.

One important note about this influencer: She’s AI-generated.

The character appears in a TikTok video posted three times on Vodafone’s official account, which has received more than two million views collectively. According to The Verge, the video has also appeared as an advertisement on X. In response to comments on the videos, the company said the AI spokesperson was part of various advertising tests it’s conducting.

In one response from the company’s social media team, translated from German, Vodafone said: «We’re trying out different styles. AI is so much a part of everyday life now that we’re trying it out in advertising too.»

A spokesperson (AI or otherwise) for Vodafone did not immediately return an email about the AI advertising.

Just last month, transportation company ScotRail reversed a decision to use an AI-generated voice on its trains after complaints.

Continue Reading

Technologies

The Next Digimon Game’s Deep Customization Could Be Catnip for Pokemon Breeders

Digimon Story Time Stranger is shaping up to be its own blend of complex RPG combat and monster growth.

I’m halfway through my 3-hour demo playing Digimon Story Time Stranger when I finally muster the courage to de-evolve one of my most powerful monsters. Why? So I can build them back up from level 1 to be even stronger — and grow them along a different evolutionary path. For casual players, this may sound excessive. For hardcore role-playing game fans keen on building their fighters to the peak of performance, these expansive possibilities are exactly what they’ve been waiting for.

Digimon Story Time Stranger, from publisher Bandai Namco due out Oct. 3, is the next game to explore the Digimon franchise. While Digimon’s digital world and quirky monster design have always given it a unique flavor, it’s always been in the shadow of Nintendo’s cultural colossus Pokemon, which reigns supreme in the monster-collecting RPG subgenre.

But Digimon Story Time Stranger introduces enough ways to alter and grow its monsters that it could step out on its own as a robust alternative to Pokemon. There’s a complex battle system for calculating weaknesses, myriad items to equip that give different attacks and a host of ways to build stats. All of that combines for a rich depth of combat with quality-of-life considerations that remove some tedium from the level-up grind.

Digimon Story Time Stranger’s plot feels like anime

Players will have plenty of time to dig into those complexities when playing through Digimon Story Time Stranger, which is set in modern-day Japan. Players take on the role of an agent of ADAMAS, an organization exploring anomalies, which generally means the appearances of digital lifeforms wandering into our world — the eponymous Digimon. 

In my demo, I played through the first hour of the game in which my agent fought enemy monsters while exploring a walled-off section of the Shinjuku district of Tokyo. In the chaos of meeting a mysterious girl and being saved from a giant rampaging Digimon, my agent got sucked into the digital realm. That’s where you’ll find the game’s main conflict: a war between more benign monsters living in harmony and a bellicose faction of Digimon called the Titans. 

In the full game, players will have to tour the digital realm and quell conflicts between the two sides in around a dozen areas, all while growing a fighting team. I got a tease of the machinations happening in the background as a cutscene revealed a few posh children (who may be more powerful than they appear) speaking about the war, suggesting they could be manipulating the greater conflict from afar. 

Based on what I saw, the game’s story feels like an anime plot, and likely lasts dozens of hours. I didn’t play enough to speculate on where it’ll go, aside from leaning on familiar tropes like building friendships and turning enemies to allies, but I dug deeply into the gameplay enough to seriously recommend Pokemon players give Digimon Story Time Stranger a solid look.

Digimon Story Time Stranger’s deep systems should appeal to Pokemon diehards

While I’m more of a casual Pokemon fan, I know the fanbase has a core population of players who strive to breed, raise and train their monsters to their absolute limits of stats and power. They’re the fans I’m talking to when I say that Digimon Story Time Stranger has the complexity to give Pokemon a run for its money among the hardcore monster-training demographic.

First, there’s the turn-based combat. Digimon have a series of moves keyed to 11 elemental types — fire, water, earth, dark, light and so on. Use the right attack and it’ll get a damage boost, perhaps to 200%. Each Digimon also has a digital identity, mainly split along three types: data, which are weak to viruses, which are weak to vaccines, which are weak to data, in a rock-paper-scissors sort of cycle. If you combine these with the right attack from the right kind of Digimon type, you can boost damage up to 300% — and beyond. 

Thankfully, the game has several ways it eases the rougher parts of this complexity. You can use items or switch Digimon without using a turn. Your agent character also has powerful Cross Arts with varying effects like dealing damage or boosting your monsters’ defense and attack. When you’re out of battles, you can just stand still for a moment to recover your Digimon team’s health and special attack energy, with no need to waste items. And you can even ride some  Digimon to travel faster.

But growing your Digimon is a whole other level of complexity that gives hardcore players a lot of options. First and foremost are the evolutions («digivolutions» in the game’s parlance): When your Digimon satisfies certain requirements, like having high enough stats, you can transform them into a more powerful monster. While Digimon’s eclectic creature design means you could be evolving, say, a fluffy mammal into a battle tank, there’s no denying how much more effective that stronger monster will be.

You can also go the other way, de-evolving them back to their base form in order to transform them during a second evolution that may learn different attacks or have other advantages. With four tiers of forms and multiple options at each, there’s a lot of ways to transition the same monster up and down the evolutionary tree.

You’ll want to stick with the same monsters, too. The more they fight for you, the stronger their bond will be, allowing them to keep stat bonuses even when evolving or de-evolving. This is complicated by the way you get Digimon in the first place: Defeat enough of the same monster in the field and you’ll be able to generate one of your own. But you may want to hold off, as defeating twice as many means you’ll be able to produce one with an even higher level cap (from 20 to 25, say) and more maximum stats. You may be torn between a monster you caught earlier and one you can generate later that’s more powerful.

Complicating this even further are personalities, affecting which stats grow faster when leveling up. These can be viewed on a 4×4 grid on a Digimon’s status screen, and certain items can shift their personality.

The consequence of de-evolving your favorite monsters is that they’ll drop to level one, keeping only the stats bonuses from your bond with them. But you can stow them in a Digifarm to have them passively level up as you go about your adventures, returning them to fighting potency over time.

These are just the basics of Digimon Story Time Stranger that I got to see in a few hours of playtime, and while the game’s differences from Pokemon may be a bit jarring to fans of that franchise, its depth should be tantalizing to the monster trainers out there. Since the next Digimon comes out Oct. 3, that gives folks two weeks to try it out before the upcoming Pokemon Legends: Z-A is released on Oct. 16.

Digimon Story Time Stranger will be released on Oct. 3 for PC, PS5 and Xbox Series X/S.

Continue Reading

Trending

Copyright © Verum World Media