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Should You Buy the iPhone 16E Now or Wait for the iPhone 17?

The iPhone 17 isn’t expected to launch until this fall. We can help you decide whether you should wait for the iPhone 17 or get the iPhone 16E now.

Apple’s newest phone, the $599 iPhone 16E launched in February and offers a unique appeal: Get some of the iPhone 16’s best features (a 48-megapixel camera, iOS 18 and an A18 chip for Apple Intelligence) for $200 less than the $799 iPhone 16. But the iPhone 16E isn’t the only phone Apple will release this year. We expect the rumored iPhone 17 to debut in September, rumors are indicating that it might get a new ultra-thin design.

The iPhone 16E is basically a scaled-down version of the iPhone 16 that lacks certain features, like MagSafe charging and a second rear camera to help keep the price low. But September is just a few months away, and it could bring several new iPhones with it.

So that begs the question: Should you buy an iPhone 16E now or wait four months for the iPhone 17? Unfortunately, the answer isn’t black and white — it depends.

iPhone 16E vs. iPhone 17: today

The iPhone 16E has the distinction of being Apple’s most affordable phone (before carrier discounts and deals) despite costing $170 more than the company’s previous cheap phone, the iPhone SE from 2022. The 16E is aimed at those who want to get the newest cheapest iPhone with all the Apple perks they expect, like a good camera, services like iMessage and FaceTime, and years’ worth of software upgrades.

The iPhone 16E carries the iPhone SE’s old mantle and uses parts of old iPhones to create an affordable one. For example, the 16E’s screen and body are similar to the iPhone 14 and it has the same processor that the iPhone 16 has. On paper, the 16E is an upgrade in nearly every way to the last iPhone SE. The iPhone 16E releases at the end of February. But if you want the iPhone 17, you’re going to have to wait because it doesn’t exist.

Apple hasn’t announced the iPhone 17, and you can’t preorder it yet. The next iPhone is just a bunch of rumors that paint the picture of a mythical newer phone that’s better than what’s available now. But the chances are high that Apple will release an iPhone 17 in September, just months from now. For me, I haven’t encountered a phone that is worth waiting four months for, so I wouldn’t wait for the 17.

iPhone 16E vs. iPhone 17: September 2025

What will the iPhone 17 have that the new iPhone 16E doesn’t? I have no idea because Apple hasn’t announced anything yet.

But we can look at some of the many iPhone 17 rumors and postulate why it may or may not be worth waiting four months for. The biggest rumor is that Apple might debut a new iPhone model with an extremely thin design, as reported by The Information. Nicknamed the iPhone 17 Air or iPhone 17 Slim, it would have the usual year-to-year additions, like a new processor and new software, but its main appeal will likely be its new design.

Every phone Apple has launched since 2020 has looked similar to the iPhone 12 and had flat sides, except for the iPhone SE. That same iPhone 12 design can seen in the iPhone 16 series including the new iPhone 16E. And while many Apple enthusiasts want an iPhone with a truly new design, there is logic to Apple keeping what works for its large base of iPhone users.

The iPhone 17 Air’s thin design could have a large 6.6-inch display that slots in-between the 6.1-inch screens on the iPhone 16 and 16 E and the 6.9-inch display on the 16 Pro Max. The iPhone 17 Air is also expected to have Apple’s C1 5G modem, the same one that debuted in the iPhone 16E according to noted analyst Ming-Chi Kuo.

But even if the iPhone 17 were out today, it’s meant for a different person compared with the affordable iPhone 16E.

Apple’s New iPhone 16E in 8 Photos

See all photos

iPhone 16E vs. iPhone 17: Budget or flagship?

The true complicating factor between deciding between Apple’s brand-new cheap iPhone and its next unannounced flagship model is just that: Do you want a budget-version of the iPhone 16? Or do you want one of Apple’s more expensive premium models? And if so the real question should be do you want an iPhone 16 or wait for an iPhone 17?

Even though the only things we know about the iPhone 17 series are based on rumors, it will likely have a regular base model that starts around $800 and a more premium Pro model that starts at $1,000. Like the iPhone 16, the iPhone 17 has a different value proposition and will likely be aimed at a different user than the iPhone 16E.

It’s also unclear if Apple will release an affordable version of the iPhone 17 in 2026 — maybe the 17E? The iPhone SE series got updates every two to three years compared with the annual updates that Apple’s flagship line gets.

Buy a phone when you need it

Ultimately, if your current phone is broken or has a cracked screen and you need to buy a phone now, then do so. Apple’s regular iPhone 16 is an amazing option and, if you’re looking to buy Apple’s cheapest phone, go with the iPhone 16E.

If you are due for an upgrade from your carrier, then things get more tricky. Four months is a long time to wait, especially for a phone Apple hasn’t even announced or told us about. But if your current phone is working fine, hold onto that upgrade until September and reevaluate your situation then.

Apple iPhone 16E Specs vs. iPhone 16, iPhone SE (2022), iPhone 15

Apple iPhone 16E iPhone 16 iPhone SE (2022) iPhone 15
Display size, tech, resolution, refresh rate 6.1-inch OLED display; 2,532×1,170 pixels; 60Hz refresh rate 6.1-inch OLED display; 2,556×1,179 pixels; 60Hz refresh rate 4.7-inch LCD; 1,334×750 pixels; 60Hz refresh rate 6.1-inch OLED; 2,556×1,179 pixels; 60hz refresh rate
Pixel density 460ppi 460ppi 326ppi 460ppi
Dimensions (inches) 5.78×2.82×0.31 5.81×2.82×0.31 5.45×2.65×0.29 2.82×5.81×0.31
Dimensions (millimeters) 146.7×71.5×7.8 147.6×71.6×7.8 138.4×67.3×7.3 71.6×147.6×7.8
Weight 167 grams (5.88 ounces) 170g (6oz) 144g (5.09oz) 171g (6.02oz)
Mobile software iOS 18 iOS 18 iOS 15 iOS 17
Camera 48 megapixel (wide) 48 megapixel (wide), 12 megapixel (ultrawide) 12 megapixel (wide) 48 megapixel (wide), 12 megapixel (ultrawide)
Front-facing camera 12 megapixel 12 megapixel 7 megapixel 12 megapixel
Video capture 4K 4K 4K 4K
Processor Apple A18 Apple A18 Apple A15 Bionic Apple A16 Bionic
RAM/storage 128GB, 256GB, 512GB 128GB, 256GB, 512GB 64GB, 128GB, 256GB 128GB, 256GB, 512GB
Expandable storage None None None None
Battery Up to 26 hours video playback, 21 hours streamed video playback, 90 hours of audio playback. 20W wired charging, 7.5W Qi wireless charging Up to 22 hours video playback; up to 18 hours video playback (streamed). 20W wired charging. MagSafe wireless charging up to 25W with 30W adapter or higher; Qi2 up to 15W Battery size not disclosed (charger not included; supports wireless charging) Undisclosed; Apple says up to 20 hours of video playback (16 hours streamed)
Fingerprint sensor None (Face ID) None (Face ID) Home button None (Face ID)
Connector USB-C USB-C Lightning USB-C
Headphone jack None None None None
Special features Action button, Apple C1 5G modem, Apple Intelligence, Ceramic Shield, Emergency SOS, satellite connectivity, IP68 resistance Apple Intelligence, Action button, Camera Control button, Dynamic Island, 1 to 2,000 nits display brightness range, IP68 resistance. Colors: black, white, pink, teal, ultramarine. 5G-enabled; supports 25W wired fast charging; Water resistant (IP67); dual-SIM capabilities (nano-SIM and e-SIM); wireless charging Dynamic Island; 5G (mmw/Sub6); MagSafe; water resistant (IP68); wireless charging; eSIM; satellite connectivity
US price starts at $599 (128GB), $699 (256GB), $899 (512GB) $799 (128GB), $899 (256GB), $1,099 (512GB) $399 (64GB), $449 (128GB), $549 (256GB) $799 (128GB), $899 (256GB), $1,099 (512GB)
UK price starts at £599 (128GB), £699 (256GB), £899 (512GB) £799 (128GB), £899 (256GB), £1,099 (512GB) £419 (64GB), £469 (128GB), £569 (256GB) £799 (128GB), £899 (256GB), £1,099 (512GB)
Australia price starts at AU$999 (128GB), AU$1,199 (256GB), AU$1,549 (512GB) AU$1,399 (128GB), AU$1,599 (256GB), AU$1,949 (512GB) AU$749 (64GB), AU$829 (128GB), AU$999 (256GB) AU$1,499 (128GB), AU$1,699 (256GB), AU$2,049 (512GB)

Technologies

As Trump Moves Tariff Pieces Around the Board, Tabletop Games Face Calamity

Unique needs for plastic parts have kept board game production in China — and publishers are already folding from being locked out of the market.

I’ve been playing board games for decades, from crowd-pleasers like Settlers of Catan and Sushi Go to King of Tokyo and Descent — and in recent years, I’ve seen them show up in even my most mainstream social gatherings. In a world overrun by digital screens, tactile games are a novelty that gather people around a table rather than in tiny squares on a Zoom call.

With bold, vibrant art styles and creative pieces to play with, tabletop gaming has expanded beyond mainstream favorites like Monopoly and Settlers of Catan with ever more intriguing games like Gloomhaven and Hive. It’s these physical components that set board games apart, as their makers think up creative scenarios that players engage with using well-designed pieces. Picking up and moving these parts around is core to the magic of tabletop games, of ideas rising out of the board and fitting in players’ hands.

But the Trump administration’s tariffs are crashing hard into that domestic scene, with dire financial consequences for businesses that depend on the import of custom physical pieces. From custom miniatures of creatures and vehicles to the boards the games are made on to the boxes they come in, the vast majority of tabletop products come out of specialized factories in China with decades of experience. Board games are created in volumes and shipped at times that make selling such unique productions profitable.

Tariffs have affected many other industries that source products from China, like tech and gadget makers, but those may be manufactured in other areas. The board game industry sources its pieces from specialty factories in China that can handle small-scale batches of very specialized parts. Amid the tariffs, the board game industry has scrambled to find production alternatives in other countries, but the specificity of its products has made it difficult. 

If they’re forced to keep making games in China, they may need to raise prices, which would be passed on to the consumer. 

The tariffs haven’t just paused imports — they’ve thrown the rest of the year’s schedule into disarray. As a longtime board game player, I’m now facing the prospect of store shelves being empty around Christmas. Now is when board game makers put in their orders for games to ship in time for the holidays. But a dizzying uncertainty — most recently with a federal court blocking many of Trump’s tariffs before an appeals court reinstated them the next day — might lead them to limit or cancel their orders, leaving store shelves empty around Christmas.

«The next three weeks will be telling if we’re going to have a holiday season or not, and then we’ll know who’s in business next year — because if they can’t make the holiday season, they may have to close up,» John Stacy, executive director of the Game Manufacturers Association, a trade organization representing about 1,700 companies in the industry, said in early May. 

Many board game makers are small and medium-size businesses with a dozen or fewer full-time employees, making this especially devastating. Their slim margins rely on tight timelines for order and delivery to retailers and consumers to survive. These tariffs have threatened the financial outlook of anyone bringing games into the US and led the entire industry into an existential crisis. 

Cepholafair Games, which makes the very successful board game Gloomhaven, successfully funded its next Gloomhaven game on crowdfunding platform Backerkit. This March, the company planned to deliver on its promises by shipping some of its new products to backers’ doors — except for Trump’s new tariffs, which at their peak would have made it so expensive to import them into the country that it would be cheaper to have never made them at all.

«I speak on behalf of those publishers, but we cut things really tight, and we depend on the infrastructure of our industry, the right retail stores and distribution models to really get our games distributed widely and at margins that make sense for us to operate,» said Cephalofair Chief Operating Officer Price Johnson.

Trump’s tariffs have gone up and down, charging importers at their height a proposed 145% fee before temporarily reeling that back to 30% for importing from China — at least for a 90-day pause before the number could shoot back up. Even that timeline is thrown into question with the recent court decisions about blocking the tariffs. 

The 90-day pause may be enough time to get existing products out of China, but is «the bare-minimum step to avoid pandemic-level trade disruption,» Johnson wrote in a Facebook post criticizing the topsy-turvy tariff rates. 

But even that lower tariff rate is potentially unprofitable to import existing product stock that board game makers have stashed in warehouses outside the US, waiting for trade relief — and wondering whether to act now or gamble on whether the tariffs spike again, which could potentially bankrupt them to import. Publishers with products to sell now are gambling with incomplete information, Stacy said. Those who will take longer than the 90-day pause to ship or finish production runs of games are left with even more uncertainty.

«How can you, in good conscience, commit to a new product without knowing the costs to make, ship and import it?» Stacy said. «Setting prices to ensure profitability becomes challenging without all the factors included in the calculation. It’s like playing a game where the rules change every round, and it’s unclear what those rules are until you are halfway through the next round.»

Under the 145% tariffs, 51% of the board game companies GAMA surveyed in late April said they would have to shut their doors or lay off employees if conditions didn’t improve in two to three months. «These are small businesses — they don’t have that kind of cash to weather a storm like this,» Stacy said.

Rollacrit, a board game maker and nerdy merchandise company staffed by veterans from the shuttered online retailer ThinkGeek, had been sitting on a reorder of Heroes of Barcadia, one of its more popular games, which it couldn’t afford to bring into the US under the 145% tariffs. 

«If we were to ship it in now, the amount of money we’d have to pay is astronomical,» Erin Zipperle, owner of Rollacrit, told me in early May. 

In the face of financial calamity, tabletop game producers have been scrambling for alternatives, making drastic changes and calling their US elected representatives in hopes they could lobby for leniency from the Trump administration. The crisis, reminiscent of the COVID pandemic’s disruptions, has already forced several game publishers to shut down entirely. A handful of board game companies, including Stonemaier Games, XYZ Game Labs and DinkerHouse games joined product makers from other industries in suing the Trump administration over the tariffs. 

Even if the tariffs were completely recalled tomorrow, their impacts of increased hardship would still ripple through the industry. Board game makers would clamor for slots in factory production queues, shipping costs would ramp up, and the resulting cost and supply instability would shake consumer trust. If the tariffs extend for weeks or months to come, more publishers will likely go under, and there may not be any new board games on store shelves by the holidays.

The board game industry is a flotilla of small businesses

When most people think of board games, they imagine Monopoly or another mainstream game sold by a company as colossal as Hasbro or Mattel. But many of the popular upstarts defining the new era of tabletop gaming come from companies a fraction of the size. As widely known as the tactical fantasy roleplaying game Gloomhaven is within the games community, Cephalofair employs eight people full time, including Johnson. Rollacrit lists 10 employees on its staff page. Stonemaier Games has eight.

For folks who have spent years building their businesses in an industry that requires a unique alchemy of product and marketing shrewdness blended with the wonder of playful design, becoming besieged with spiking tariffs has seemed like something of an existential crisis. Zipperle felt like he worked his entire career ensuring he had enough money to properly start and grow his business organically without outside investment, and now this happens.

«We’re literally the American dream of what you want to do to create a company out of nothing, and to get to this point just to be derailed by the government from a random war on toys?» Zipperle said. 

That echoes Trump’s recent comment that «maybe the children will have two dolls instead of 30 dolls» as a result of the tariffs. 

Board game makers weren’t caught unawares — after all, Trump campaigned on tariffs, and had deployed them in his first term. But the severity blindsided the industry, including Jamey Stegmaier, founder of Stonemaier Games, maker of hit games like Wingspan and Tokaido.

«We were expecting tariffs and slimmer margins, but not like this,» Stegmaier said.

Though Stegmaier concedes that the decrease to 30% tariffs is progress, it still doesn’t take into consideration the need for grace periods for all the products made before the tariffs — around 250,000 units for Stonemaier, including the yet-to-be-launched game Vantage. Like Cephalofair’s Price, Stegmaier has been vocal in his criticism of the Trump administration’s tariffs, and even after their reduction to 30%, will continue taking part in the lawsuit against the president for tariff disruption of business.

«We will absolutely proceed with the lawsuit, which focuses on the Constitutional power of Congress to apply taxes (not the president),» Stegmaier told me. «A tax like this has such a massive impact on small US businesses that it deserves the due process that we’re seeking with the lawsuit.»

The purported intent of the tariffs is to spur US manufacturing instead of sourcing parts or products from China. But board game makers that I spoke to don’t believe they’ll have that effect. Even in the miraculous scenario of companies breaking ground today on new factories, it could take three to five years before the first ones start producing the kinds of miniatures and other products needed for board games. And it could be a decade before the US ramps up to the kind of product expertise and factory scale that China has. By then, many tabletop companies could be long gone.

«It’s a craft,» Zipperle said, cautioning about all the learning and care that goes into avoiding what can go wrong among dangerous plastic fabrication processes, let alone the years of expertise needed to operate such precisely calibrated machines. «You don’t just start making stained glass windows.»

Then there’s the vulnerability of investing millions of dollars in a factory given the uncertain future. Even if a US company invests in domestic factories to make board game parts, if the tariffs are lifted at any time in the years to come, board game makers will likely simply go back to paying for cheaper production in China. It just won’t be cost-effective to build in the US without consistent investment for the better part of a decade.

A decisive moment for small businesses with products ready to ship

It’s not just financial success at stake, but customer trust too. Cephalofair and other board game makers have won customer trust with track records of successful crowdfunding campaigns that stick to schedules and deliver products as they predicted. Now, tariffs threaten that trust. 

Rollacrit hit all the successful milestones of a crowdfunded project, but at the worst time. After launching a Kickstarter in September for its Heroes of Barcadia game that raised over $1.2 million and secured lots of preorders at set prices, the company put in its order for production, which finally finished in April, on the day Trump announced reciprocal tariffs. «It’s my new favorite April Fools’ Day joke,» Zipperle lamented.

Crowdfunding is a pivotal part of these small board game companies’ business models, as it allows efficient fundraising that directly connects to customers. In 2024, backers pledged $220 million for tabletop games on Kickstarter, and while tariffs haven’t yet measurably impacted the platform, the company’s head of games, Asher McClennahan, said lifting the tariffs would be a relief for campaign creators. 

«Unlike large corporations, most Kickstarter creators are small teams — sometimes just individuals — working hard to bring their ideas to life. Even modest cost increases can have an outsized effect on their ability to fulfill rewards or stay financially on track,» McClennahan told me. Kickstarter recently added a Pledge Manager to handle post-campaign schedule adjustments and a tariff manager to handle US import costs.  

Game makers like Cephalofair, Stonemaier and Rollacrit with successful crowdfunding campaigns scheduled to deliver backer rewards are scrambling to fulfill their orders on time, and the chaos is also affecting those about to launch new ones, said Maxwell Salzberg, co-founder of BackerKit. 

«You’ve seen less projects in the tabletop games category being fulfilled, because it sort of feels like everyone’s waiting for the shoe to drop,» Salzberg said.

BackerKit is helping how it can, releasing its own Tariff Manager and a way to charge backers for shipping later — say, after tariffs are reduced or (hopefully) repealed. 

«That’s what BackerKit provides for creators,» Salzburg said. «Creators are going to create. Crowdfunding is predicated off of people making cool stuff, and that’s not going to ever stop. Not even tariffs can stop them.»

Alternatives? Move production outside China, abandon retailer allies…and look beyond the US

Originally, Trump’s reciprocal tariffs meant dramatically higher prices on imports from many other countries, but a 90-day pause on those tariffs left products from China suffering far more severe cost increases in comparison. In the interim, board game makers have looked at other nearby countries with comparable production capability, like Vietnam and Indonesia, as temporary alternatives — or if the China-US trade war drags on, for the longer term. Tech giant Apple made similar moves over the last five years to shift iPhone production to Vietnam and other Southeast Asian countries, as well as India. 

Amid the uncertainty, one strategy board game makers are considering is ramping up sales outside the US. Currently, 65% of Stonemaier’s sales go to American buyers with 35% elsewhere in the world, but they may try to shift that split to a more even 50-50, Stegmaier said. 

Another way Stonemaier could offset tariffs and improve its slim margins is to push for more direct sales to consumers, though it’s reluctant «because I really, really appreciate our distributor and retail infrastructure,» Stegmaier said. «But it might be necessary because of lower margins in China.»

There will still be board game fans in the US, and there could be ways to avoid tariff price hikes by making them in-country. In fact, that’s what board game makers explored during the supply chain crisis caused by the COVID pandemic. The handful of factories in the US that make game components are specialty producers — Cartamundi, a Belgian game producer, owns a factory in Texas that makes cards for Magic: The Gathering, and another in Michigan produces basic plastic parts that don’t match the meticulous detail that modern board games require.

When Stegmaier looked into diversifying game production to make parts in China and boxes in the US, he discovered that it would cost as much to make just the boxes domestically as it did to make an entire complete game in China. 

Further, Chinese factories are better at producing at low scales and high numbers. For smaller board game creators with modest crowdfunding campaigns that want to make only 1,000 units or so to satisfy backers, China can facilitate that, while US factories might require runs of 5,000 to 10,000, Stegmaier said.

If the tariffs go away tomorrow, the damage is still done

Board game makers continue looking for ways to survive. But even if the tariffs were completely ended tomorrow, the damage would still be done. «Probably close to a dozen or two» board game businesses have already shut down, Stacy told me.

Game makers like Greater Than Games and Final Frontier Games have publicly announced their shuttering, blaming the economic conditions and uncertainty that they’d be able to hold out until relief came. If it doesn’t arrive in the next few weeks, more may follow, Stacy said. This point in the year is when board game businesses order their stock for the holiday season, and they may not be able to afford that. 

The reduction to 30% offered a brief respite for Stonemaier, which was able to place orders for more stock. The bad news is that the company could order only enough during the 90-day pause to last until mid-August, which is well before its holiday print run would arrive in the US. This would strand them unless they receive more tariff respite.

Ultimately, increased prices to import on thin margins are going to impact the board game industry regardless, which could — and may still — lead to increased costs passed on to the consumer. But companies can’t make decisions until they have enough information to make big decisions about pricing, product sourcing and how they’ll run their business. 

«Uncertainty is one of the core problems with the way these tariffs were implemented,» Stegmaier said. «There was no due process, just an agent of chaos raising tariffs from 20% to 145% in the span of one week. As a result, it is impossible to properly plan ahead.»

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Technologies

Elden Ring Nightreign Patch 1.02 Aims to Fix Brutal Solo Difficulty

Two big changes could make it easier to take FromSoftware’s new game on by yourself.

Elden Ring Nightreign is out now, and a lot of players are having a tough time with the game. As a team-based game, players are having trouble finding a good party to take down the Nightlord. While solo play is possible, it’s currently too difficult — although that appears to be changing soon.

Developer FromSoftware sent a tweet on Friday via the official Elden Ring account about the upcoming changes in patch 1.02. The update includes two big changes that will help solo runs immensely: automatic revival and more runes. 

In Elden Ring Nightreign, players are dropped on the island of Limveld to survive for three in-game days to take on the Nightlord. The task is tough enough for a team, but the difficulty ramps up when playing solo, as the bosses are designed to be beaten by three players. 

Automatic revival is a one-time revive for solo players to take down the bosses, and it will help tremendously. Boss battles are tough solo, so being able to revive yourself will make the fights more manageable. 

Gaining more runes will also be a big help. Runes act both as the currency and experience points in Elden Ring Nightreign. The more you have, the higher level you can obtain, and players need to be the right level to properly defeat a boss, otherwise, they’re too weak to do any damage and not survive any hits. 

Read moreElden Ring Nightreign Beginner’s Guide: How to Not Get Wrecked in the First 5 Minutes

Patch 1.02 for Elden Ring Nightreign will come out sometime next week. It will also add some other fixes to the game, along with improving solo play. Patch 1.01 went into effect on Thursday, right before the game’s early access launch. FromSoftware didn’t provide many details about the changes made in that update, but some players did say they noticed solo runs were slightly easier. 

Elden Ring Nightreign is available now for PC, PS5, PS4, Xbox Series X, Series S and Xbox One consoles for $40. Owning the original Elden Ring is not required to play this game.

Read more: How to Unlock the Secret Nightfarer Characters in Elden Ring Nightreign

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Technologies

I Love This Hidden Camera Trick on the Galaxy S25 Ultra

Here’s how you can create beautiful custom photo filters on almost any recent Samsung phone.

Samsung’s Galaxy S25 Ultra has impressed us time and time again with its epic photo and video skills. It shoots some of the best images you can get from a phone in almost any conditions, while its big, vibrant display males lining up your shots a breeze. But even though I’ve been capturing photos with it for months, I recently stumbled on a little hidden tool that I didn’t notice when I first started using the phone. But now that I’ve found it, I use it all the time. It’s all about creating cool, cinematic filters for your photos. 

The tool, that Samsung sometimes calls My Filters, essentially lets you steal the color tones from one image and apply it to another. Say you like the warm orangey hues on a photo from a summertime trip to Italy. Simply load that photo up and it becomes a filter you can apply to other images, either while you’re taking a photo or when you edit photos from your gallery later. It’s baked into the heart of the camera experience and it’s easy to use. Here’s how you can do it yourself. 

Read More: Best Camera Phone to Buy in 2025

First, find the reference photos you want to use to create your filters. Maybe a night-time city scene with cool blue tones, or perhaps you’re looking for more dreamy, warm colors for a summer vibe. Whatever you’re after, you need to collect some images (either of your own, or any you’ve found online) and save them to your phone’s gallery. 

Next, open the camera app. In the top left or right corner (depending on the orientation you’re holding your phone) you’ll see an icon that looks like three overlapping circles. This is the filter mode. Tap it to view the various built-in filters, and you’ll notice there’s a tile with a plus symbol just to the left of the built-in filters. Select this to bring up your gallery, and you’ll be invited to select a picture to use as a filter. 

Choose one of your reference images, tap Create and your phone will do the rest. It analyzes the colors and contrast in the image, and then applies a filter that’s based on your reference. You’ll then see a live preview of what the effect will look like. You can rename the filter if you’d like, and then tap Done to save it.

When you take an image, that preset will be applied to the new photo. The filter also saves that effect to your phone, so you can now open any image in your gallery, press the edit button, tap the Filters button and then tap your new filter to load up the effect.

When you apply it, you can also adjust the strength of the effect, along with adjustments like contrast and color temperature. I also love that there’s an option to add film grain, which can help simulate the grain you’d see in analog photography to give your images that old-school vibe Instagram seems to be into these days.

The ability to create a custom filter is a great tool to play around with, and I’ve really enjoyed saving a variety of different images to my phone in order to use as a basis for other filters. It’s not perfect though — the effects can be very subtle. It’s not really achieving an accurate match for your source image — it’s more like it’s taking inspiration from it. I’d like Samsung to amp up the effect even more in future updates, giving us the option to tone it down a bit if it’s too strong. 

I could absolutely imagine loading up example photos taken with classic film stocks like Kodak Gold, Portra 160 or Fujifilm Velvia and creating a set of filters that mimic those analogue films. One of the joys of shooting on Fujifilm’s digital cameras, like the X100VI, is the myriad of film emulation options you can achieve. This tool feels like a close approximation for Galaxy S25 owners.

I really enjoy anything like this that allows photographers like myself to play around with the look of our image while still maintaining an authentic photo, rather than altering things with generative AI. Apple’s Photographic Styles allows you to create similar color toning effects, but Samsung’s tool makes things that bit easier by letting you create looks based off reference images. 

The tool was introduced on the S25 range, including the base models and the S25 Ultra. It also features on the fancy new S25 Edge. You can also find the tool on Samsung’s much cheaper Galaxy A series, and it’s been made available as a software update on older Galaxy phones, including the Galaxy S22 range. Samsung hasn’t made it clear exactly which phones support the tool, but if you own a Galaxy phone that was released over the past few years, it’s worth seeing if it’s available.

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