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I Left My Heart Container in Nintendo’s San Francisco Store

Nintendo’s First West Coast Store is a Warp Pipe to Whimsy and Delightful Gamer Decor.

I’m in a group of adults slowly descending a staircase in a brightly lit white store, small gasps of joy escaping our mouths as walls of smiling squid toys come into view. Our tour guide is wrapping up his tour, and as he rattles off his last fact, he eyes the crowd. «Think you guys are ready to shop?» My reply echoes the words of former Nintendo Chief Operating Officer Reggie Fils-Aimé when he tested the Wii Board at E3 2007: My body is ready.

Japanese gaming giant Nintendo opened its first-ever West Coast store in San Francisco on Thursday — the second in the US after its New York City storefront. While it stocks lots of company merch featuring the company’s most iconic characters like Mario, Peach, Link, Zelda and way too many Pokemon, its website alludes to future events like those held at its other stores.

A few days earlier, CNET was treated to a first-hand look at all the new goodies and gadgets awaiting fans in San Francisco. 

Inside the store

Set at the intersection of Geary and Powell in San Francisco’s Union Square neighborhood, the first thing you notice is the parade of Nintendo characters lining the store’s windows, with Mario leading the congregation to the main doors. Upon entering the store, you’re greeted by the clean, white aesthetic that the Nintendo brand is known for. 

«We want [Nintendo San Francisco] to be much more than just a store,» said Nintendo Senior Regional General Manager PJ Sadler, a manager of the NYC Nintendo store who led the tour of the new location. «We want it to be an immersive experience, we want to immerse you in our characters, with our world.»

In that spirit, a Nintendo store associate told me several Pikmin figurines were hidden throughout the store for guests to find. (I counted five; they told me there were still a few more.)

There are the requisite store exclusives, the items you can find only at the San Francisco location that set it apart from its NYC counterpart — namely, the SF-branded water bottles, T-shirts, and hoodies that say «Nintendo San Francisco.» I found those designs a little lackluster and rather sterile; I was hoping to see a little more San Francisco flair. New York City once had a collection in kanji, for example. But at least you can also find the Nintendo character parade motif adorning other San Francisco souvenirs, including exclusive minifigures and bags. Sadler noted that any products with a red Nintendo square logo indicate they can be bought only in the Nintendo US locations, either in San Francisco or New York (there were no unique marks for SF exclusives). 

Also on the ground floor was a section dedicated to actual gaming equipment, including an area where customers can put together their own Nintendo Switch OLED with their choice of colored Joy-Cons and docks. (Nintendo representatives were very coy about what, if anything, would be happening at the store for the upcoming launch of the Nintendo Switch 2 on June 5.) Among the other controllers and accessories was a shelf of Nintendo Alarmo clocks, the company’s big surprise hardware launch of 2024, waiting to be taken home. 

Downstairs is where they had the «big guns,» so to speak, or at least the Master Swords. Similar to Nintendo’s New York store, there are dedicated areas for Splatoon and Legend of Zelda, as well as Pikmin, Kirby, and Pokemon. There was also a giant projector screen for watching shoppers play games, alongside a giant wall of Amiibo with harder-to-find figures such as Sora from Super Smash Bros and Kingdom Hearts. 

A sales associate kindly walked me through a kiosk where visitors can check in daily for Nintendo Platinum Points, which can be used for My Nintendo Rewards in the Nintendo eShop. «I just moved into a new place, so I’ve been stocking up on Animal Crossing coasters,» the associate confided.

Cozy merch forever

Though it’s been a while since I’ve been to the New York store, reconnaissance from friends and TikTok confirmed that a big theme for NY is Pokemon, featuring an almost life-size Pokemon Center where herds of Pikachu frolic on the shelves. 

While Pokemon has a presence in the San Francisco counterpart (I almost walked away with a Psyduck backpack), there seems to be a greater dedication to more twee, cozy series such as Animal Crossing and Pikmin, as well as adorably subtle game decor in general.

The Animal Crossing corner featured a slew of home goods, such as an adorable cottage-core coffee grinder branded with «The Roost,» the in-game cafe headed by character Brewster the Pigeon, with a matching cup and saucer set. Other kitchen goods like an apron, glass jar set and oven mitt elicited a few squeals from me and another sales associate, who kindly pointed out the equally kawaii Animal Crossing stationery with stickers, sticky notes, notepads and character-themed pens.

Downstairs in the Legend of Zelda section, I was taken with the Zelda Fairy collection, particularly a large faux leather tote purse and fairy-themed wallets with iridescent flourishes. Lovely golden Heart Container-shaped accessories, of which not nearly enough found their way into my shopping bag, framed the scene. 

Down the line, rows of enamel Kirby keychains and plush Waddle-Dees eyed me hopefully from their perches while a tower of Pikmin blind boxes and flower bud vases (successfully) tempted me from over my shoulder. 

Price-wise, I was pleasantly surprised that most items weren’t egregiously expensive and more similar to pricing you’d find at a theme park. I’d expected the aforementioned coffee grinder to be somewhere around $70, but it was priced at $40. Similarly, many of the more intricately designed wallets and bags were at the $35 price or under. Pikmin blind boxes were $10. But there were still outliers — a sleek Team Rocket anorak was marked at $120, for example.

Why San Francisco? Why now?

Before 2025, Nintendo had four official stores around the world: three in Japan (Kyoto, Tokyo and Osaka) and one in the US (New York). Now, San Francisco marks its fifth retail location selling merch directly to fans.

The San Francisco store’s opening comes at a pivotal time for the city’s downtown economy. Retail vacancies in San Francisco have hit record highs since the outbreak of the COVID-19 pandemic, with a number of flagship stores shutting down, including the Westfield San Francisco Centre and Macy’s, the former epicenter of the city’s Union Square shopping area. 

When Nintendo announced the official opening plans for the store in May 2024, then-Mayor London Breed posted on X, «We’re excited for San Francisco’s future and look forward to welcoming this iconic brand to our City.»

Supervisor Danny Sauter, who represents San Francisco’s District 3, which includes Union Square, told KQED in March, «The narrative on San Francisco is starting to shift…[p]eople are willing to take a chance on San Francisco again, and it’s remarkable how that was not the case six months ago.»

Whatever the city’s reputation, fan response has been immense, with «Warp Pipe Pass» shopping visit reservations for opening week sold out in minutes, continuing on into the Memorial Day weekend. Locals have been peeking into the windows and taking pictures as soon as the signage went up. Reddit user CaterpillarFederal43 posted a picture in the San Francisco subreddit in April 2025 with his dogs in costume, noting he visits every day for a chance to use StreetPass (a peer-to-peer feature on the Nintendo 3DS) with fellow fans.

End credits

San Francisco has a legacy of gaming culture, from the former Walk of Game to the annual Game Developers Conference held in Moscone Center. Now it has a retail location and event space for one of the biggest gaming companies in the world to welcome fans.

Whether you’re a Nintendo superfan with an Isabelle-patterned sweater vest or a tourist looking for a «gamer-y» souvenir for a relative, the San Francisco Nintendo store looks like a perfect place to spend all your rupees and bells. Just watch out for mischievous Pikmin along the way.

Nintendo Store Levels Up in San Francisco: A First Look Inside the Ultimate Fan Experience

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Technologies

Uber Adds Rental Car Delivery and Discounted Airport Rides Before July 4 Weekend Surge

Look for new airport pickup options and more flexibility for hotel food deliveries.

With AAA forecasting that a record-breaking 72 million Americans will travel during the week of July 4, ride-hailing and delivery company Uber is launching various updates to make summer vacations more seamless. Uber is significantly expanding its rental-car delivery service, introducing new airport options for ride-sharing and prescheduled pickups, and adding more flexibility for hotel food deliveries. 

Read also: Uber’s Simplified App for Seniors Is Launching Nationwide

Car rental dropoff expands

One of the biggest updates is the expansion of Uber Rent — the service’s car-rental department — by adding car delivery, which allows users to have a rental car dropped off at their home, office or hotel. This summer, the service is rolling out to 15 additional US cities, including Dallas, Phoenix, Charlotte and Las Vegas, bringing the total to 24 cities nationwide.

Travelers can book a rental car as little as 2 hours in advance or up to six months ahead. Uber also notes that there’s no fee to cancel, as long as it’s at least 2 hours before the scheduled drop-off.

More affordable airport rides

Uber is also expanding Uber Share at Airports, a carpool-style option where travelers heading to or from the airport can share a ride with one other passenger and save up to 25% compared to a standard UberX, which is the regular Uber tier. Even if no match is found, riders still pay the discounted rate.

This feature is now available at more than 40 additional airports, including Chicago Midway, Nashville, Washington Reagan, and international cities like Paris, Lisbon and Stockholm.

Enhanced hotel food delivery

The company is adding new delivery options for travelers relying on Uber Eats while staying at hotels. Users can now select how they want their food dropped off: meeting the courier in the lobby, having the food left at the front desk or requesting direct delivery to their hotel room doorway.

Travelers staying at Marriott properties can also now earn Marriott Bonvoy points on Uber Eats orders, provided their loyalty account is linked in the app.

More airport pickup options in the suburbs

Uber is also expanding its Reserve Airport Pickup feature to 70 more airports in the US and Canada, with a focus on smaller towns and suburban destinations such as Reno, Green Bay and Sarasota. Reserve rides can be scheduled in advance, a convenience for travelers flying into areas with fewer transit options.

These updates are arriving just in time for one of the busiest travel weeks of the year. Additional changes are listed in the Uber Newsroom post

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Technologies

Microsoft Layoffs Are Here and These 3 Games Have Already Been Canceled

Microsoft is cutting more than 9,000 jobs — 4% of its global workforce — and as a result, Everwild and the Perfect Dark reboot have been put out to pasture.

Microsoft is moving ahead with mass layoffs, cutting a little less than 4% of its workforce or about 9,000 roles across the company. As a result, multiple games brewing within Xbox Game Studios were canceled, including some fairly high-profile projects.

When reached for comment, Microsoft directed CNET to reports Wednesday by Variety, confirming their accuracy.

«To position Gaming for enduring success and allow us to focus on strategic growth areas, we will end or decrease work in certain areas of the business and follow Microsoft’s lead in removing layers of management to increase agility and effectiveness,» Microsoft Gaming chief Phil Spencer wrote in a staff memo Wednesday morning, as published by Variety.

Xbox Game Studios head Matt Booty confirmed the game cancellations in an internal email published by Variety, naming Perfect Dark and Everwild specifically, as well as other «unannounced» titles.

«We have made the decision to stop development of Perfect Dark and Everwild as well as wind down several unannounced projects across our portfolio,» Booty wrote in the email. «As part of this, we are closing one of our studios, The Initiative.»

Booty added that the decisions to axe these games «reflect a broader effort to adjust priorities and focus resources to set up our teams for greater success within a changing industry landscape. We did not make these choices lightly, as each project and team represent years of effort, imagination and commitment.»

What Xbox games have been canceled?

Perhaps the most significant title canceled amid these new layoffs was a reboot of the classic FPS series, Perfect Dark. The studio that had been working on this new title, The Initiative, will be shut down entirely. 

The long-awaited new entry in the sci-fi espionage series has been in the works since the studio opened in 2018 and first showed off gameplay footage for the title during an Xbox Games Showcase in June 2024.

Another notable title getting the axe is Everwild, a long-gestating new IP from Rare, the revered British studio Sea of Thieves, which Microsoft acquired in 2002. Over the decades, the studio has also produced the original Donkey King Country games for the SNES, the original Perfect Dark for the Nintendo 64, Conker’s Bad Fur Day and the Banjo-Kazooie series.

According to unnamed sources who spoke to Video Games Chronicle, numerous job cuts and a broader restructuring are expected at Rare, resulting in the game’s cancellation. The sources also confirmed reports over the years about Everwild’s somewhat turbulent development, claiming that it had «struggled to nail down a clear direction for the title.» 

The game has reportedly been in development for the better part of a decade, being officially announced in 2019, followed by a trailer in 2020. In 2021, reports emerged that development on the game had been «rebooted.»

The other title reportedly put out to pasture was an untitled new MMORPG from Zenimax Online Studios, the creator of the popular MMO Elder Scrolls Online, which has reportedly reached upward of 25 million players since launching in 2014. 

Details about what this title was are sparse, with Bloomberg’s Jason Schreier reporting that the game went by the codename «Blackbird» and had been in the works since 2018. Windows Central said in its report about Perfect Dark’s cancellation that Blackbird was once intended to act as a successor of sorts to Elder Scrolls Online.

David Lumb, a senior reporter at CNET, noted how these new developments at Microsoft underscored the recent job instability in the gaming industry, as well as the uncertainty the cancellations are sure to cause among gamers.

«The biggest losses are to the seemingly thousands of people who are out of a job in a tumultuous industry that’s seen record layoffs year over year,» Lumb explained, adding, «The cancellations of big games like the upcoming Perfect Dark and Rare’s next game Everwild are concerning for Microsoft’s next few years of releases, but also to confidence that a game being teased at, say, an Xbox Showcase will end up coming out.»

According to Variety, all games that were shown off during the 2025 Xbox Games Showcase in June will continue being developed.

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Technologies

Razer Handheld Dock Chroma Follows Its Accessories’ Formula: High Quality With a Higher Price

Review: The Razer Handheld Dock Chroma is great for traveling with your gaming handheld, but it’s not the only option.

The Handheld Dock Chroma from Razer is a compact stand and dock for portable gaming consoles and tablets, offering charging and an interface to send your games to a bigger screen. As the name suggests, it includes RGB lighting that’s part of Razer’s Chroma ecosystem. It was announced at CES in January, and it recently started shipping. Is it any good? Well, largely yes, with some important caveats.

What I like about the Razer Handheld Dock Chroma

The Razer Handheld Chroma Dock is well built. It follows the company’s signature trend of delivering high-quality accessories that look great and are reliably durable. The metal build quality is a nice touch against all the other plastic, cheap-feeling options out there. It’s also fairly small, making it easy to drop in a bag as you head out. That’s kind of the point, as Razer designed this dock to be portable, fitting in nicely with the whole idea of handheld gaming in the first place.

One big difference of the Dock Chroma, compared to other docks and which also plays well into the portability aspect, is that the stand to hold the handheld is adjustable. It will lie flat, covering the mounting deck entirely and turning the whole thing into a little cube. Or you can adjust it as steep as 75 degrees to find the perfect viewing angle while gaming.

As the Chroma name suggests, there’s an RBG light strip on the front that syncs up with your Chroma settings. If you aren’t using a device that supports Chroma, there’s a button on the right side you can use to cycle between some preset lighting scenes.  

What I don’t like about the Razer Handheld Dock Chroma

The first odd design choice almost flies in the face of the whole portable idea: There’s a USB-C cable sticking out of the back. This is what you connect to your handheld but oddly it can’t be detached or even folded into the dock itself. So it’s a bit clunky from a portability standpoint.

Then there’s the port selection. There’s a 100-watt USB-C port, three USB-A Gen 1 ports, a gigabit Ethernet port and an HDMI 2.0 port. That’s not a terrible port selection for a docking station, but the lack of a second USB-C, DisplayPort or a 3.5mm headphone port is rather disappointing. 

Performance

For something that’s essentially a docking station for handheld gaming rigs, the Chroma Dock works well. I hooked it up to a ROG Ally and had no issues at all. It was cool to be able to drop the Ally onto the dock, Switch-style, and instantly have my games up on my monitor and TV. The plethora of ports navigating Windows 11 on the Ally makes it so much easier by letting me use a keyboard and mouse with it.

The Chroma Dock works with any device that supports USB-C, including the Nintendo Switch. Just be aware that it’s kinda awkward with the Switch because you have to set it upside down for it to work, and you’ll need to use the original Nintendo charger that came with it. You’ll also need to provide your own charger for any device you use as Razer doesn’t include one in the box. But for the Switch specifically, you’ll need the Nintendo one.

Technically, you could mount any USB-C device onto the dock, including a tablet or phone, to have an all-in-one sort of situation. If you’re on the go a lot, this might be a game-changer in more ways than one.

Should you get the Razer Handheld Dock Chroma?

If you’re ready to pay the Razer premium, then perhaps. The Chroma Dock will set you back $80, which is more than double the price of most other similar docks. That’s a lot to ask for something like this. But if you want that Razer brand and you have other Chroma lighting gear, it’s well-built, if lacking in some features.

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