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I Left My Heart Container in Nintendo’s San Francisco Store

Nintendo’s First West Coast Store is a Warp Pipe to Whimsy and Delightful Gamer Decor.

I’m in a group of adults slowly descending a staircase in a brightly lit white store, small gasps of joy escaping our mouths as walls of smiling squid toys come into view. Our tour guide is wrapping up his tour, and as he rattles off his last fact, he eyes the crowd. «Think you guys are ready to shop?» My reply echoes the words of former Nintendo Chief Operating Officer Reggie Fils-Aimé when he tested the Wii Board at E3 2007: My body is ready.

Japanese gaming giant Nintendo opened its first-ever West Coast store in San Francisco on Thursday — the second in the US after its New York City storefront. While it stocks lots of company merch featuring the company’s most iconic characters like Mario, Peach, Link, Zelda and way too many Pokemon, its website alludes to future events like those held at its other stores.

A few days earlier, CNET was treated to a first-hand look at all the new goodies and gadgets awaiting fans in San Francisco. 

Inside the store

Set at the intersection of Geary and Powell in San Francisco’s Union Square neighborhood, the first thing you notice is the parade of Nintendo characters lining the store’s windows, with Mario leading the congregation to the main doors. Upon entering the store, you’re greeted by the clean, white aesthetic that the Nintendo brand is known for. 

«We want [Nintendo San Francisco] to be much more than just a store,» said Nintendo Senior Regional General Manager PJ Sadler, a manager of the NYC Nintendo store who led the tour of the new location. «We want it to be an immersive experience, we want to immerse you in our characters, with our world.»

In that spirit, a Nintendo store associate told me several Pikmin figurines were hidden throughout the store for guests to find. (I counted five; they told me there were still a few more.)

There are the requisite store exclusives, the items you can find only at the San Francisco location that set it apart from its NYC counterpart — namely, the SF-branded water bottles, T-shirts, and hoodies that say «Nintendo San Francisco.» I found those designs a little lackluster and rather sterile; I was hoping to see a little more San Francisco flair. New York City once had a collection in kanji, for example. But at least you can also find the Nintendo character parade motif adorning other San Francisco souvenirs, including exclusive minifigures and bags. Sadler noted that any products with a red Nintendo square logo indicate they can be bought only in the Nintendo US locations, either in San Francisco or New York (there were no unique marks for SF exclusives). 

Also on the ground floor was a section dedicated to actual gaming equipment, including an area where customers can put together their own Nintendo Switch OLED with their choice of colored Joy-Cons and docks. (Nintendo representatives were very coy about what, if anything, would be happening at the store for the upcoming launch of the Nintendo Switch 2 on June 5.) Among the other controllers and accessories was a shelf of Nintendo Alarmo clocks, the company’s big surprise hardware launch of 2024, waiting to be taken home. 

Downstairs is where they had the «big guns,» so to speak, or at least the Master Swords. Similar to Nintendo’s New York store, there are dedicated areas for Splatoon and Legend of Zelda, as well as Pikmin, Kirby, and Pokemon. There was also a giant projector screen for watching shoppers play games, alongside a giant wall of Amiibo with harder-to-find figures such as Sora from Super Smash Bros and Kingdom Hearts. 

A sales associate kindly walked me through a kiosk where visitors can check in daily for Nintendo Platinum Points, which can be used for My Nintendo Rewards in the Nintendo eShop. «I just moved into a new place, so I’ve been stocking up on Animal Crossing coasters,» the associate confided.

Cozy merch forever

Though it’s been a while since I’ve been to the New York store, reconnaissance from friends and TikTok confirmed that a big theme for NY is Pokemon, featuring an almost life-size Pokemon Center where herds of Pikachu frolic on the shelves. 

While Pokemon has a presence in the San Francisco counterpart (I almost walked away with a Psyduck backpack), there seems to be a greater dedication to more twee, cozy series such as Animal Crossing and Pikmin, as well as adorably subtle game decor in general.

The Animal Crossing corner featured a slew of home goods, such as an adorable cottage-core coffee grinder branded with «The Roost,» the in-game cafe headed by character Brewster the Pigeon, with a matching cup and saucer set. Other kitchen goods like an apron, glass jar set and oven mitt elicited a few squeals from me and another sales associate, who kindly pointed out the equally kawaii Animal Crossing stationery with stickers, sticky notes, notepads and character-themed pens.

Downstairs in the Legend of Zelda section, I was taken with the Zelda Fairy collection, particularly a large faux leather tote purse and fairy-themed wallets with iridescent flourishes. Lovely golden Heart Container-shaped accessories, of which not nearly enough found their way into my shopping bag, framed the scene. 

Down the line, rows of enamel Kirby keychains and plush Waddle-Dees eyed me hopefully from their perches while a tower of Pikmin blind boxes and flower bud vases (successfully) tempted me from over my shoulder. 

Price-wise, I was pleasantly surprised that most items weren’t egregiously expensive and more similar to pricing you’d find at a theme park. I’d expected the aforementioned coffee grinder to be somewhere around $70, but it was priced at $40. Similarly, many of the more intricately designed wallets and bags were at the $35 price or under. Pikmin blind boxes were $10. But there were still outliers — a sleek Team Rocket anorak was marked at $120, for example.

Why San Francisco? Why now?

Before 2025, Nintendo had four official stores around the world: three in Japan (Kyoto, Tokyo and Osaka) and one in the US (New York). Now, San Francisco marks its fifth retail location selling merch directly to fans.

The San Francisco store’s opening comes at a pivotal time for the city’s downtown economy. Retail vacancies in San Francisco have hit record highs since the outbreak of the COVID-19 pandemic, with a number of flagship stores shutting down, including the Westfield San Francisco Centre and Macy’s, the former epicenter of the city’s Union Square shopping area. 

When Nintendo announced the official opening plans for the store in May 2024, then-Mayor London Breed posted on X, «We’re excited for San Francisco’s future and look forward to welcoming this iconic brand to our City.»

Supervisor Danny Sauter, who represents San Francisco’s District 3, which includes Union Square, told KQED in March, «The narrative on San Francisco is starting to shift…[p]eople are willing to take a chance on San Francisco again, and it’s remarkable how that was not the case six months ago.»

Whatever the city’s reputation, fan response has been immense, with «Warp Pipe Pass» shopping visit reservations for opening week sold out in minutes, continuing on into the Memorial Day weekend. Locals have been peeking into the windows and taking pictures as soon as the signage went up. Reddit user CaterpillarFederal43 posted a picture in the San Francisco subreddit in April 2025 with his dogs in costume, noting he visits every day for a chance to use StreetPass (a peer-to-peer feature on the Nintendo 3DS) with fellow fans.

End credits

San Francisco has a legacy of gaming culture, from the former Walk of Game to the annual Game Developers Conference held in Moscone Center. Now it has a retail location and event space for one of the biggest gaming companies in the world to welcome fans.

Whether you’re a Nintendo superfan with an Isabelle-patterned sweater vest or a tourist looking for a «gamer-y» souvenir for a relative, the San Francisco Nintendo store looks like a perfect place to spend all your rupees and bells. Just watch out for mischievous Pikmin along the way.

Nintendo Store Levels Up in San Francisco: A First Look Inside the Ultimate Fan Experience

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Technologies

Today’s NYT Mini Crossword Answers for Friday, May 16

Here are the answers for The New York Times Mini Crossword for May 16.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s NYT Mini Crossword took me longer than usual. 1-Down is tough — hint, there’s an old-fashioned bottled beverage with the same name. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get at those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Unit of distance that can precede «stone» and «age»
Answer: MILE

5A clue: Kind of powder used for hot chocolate
Answer: COCOA

6A clue: On the button
Answer: EXACT

7A clue: Connections
Answer: LINKS

8A clue: «___ not and say we did!»
Answer: LETS

Mini down clues and answers

1D clue: Gutsy determination
Answer: MOXIE

2D clue: «That’s not gonna work for me»
Answer: ICANT

3D clue: Strands
Answer: LOCKS

4D clue: Has a bite
Answer: EATS

5D clue: Spreadsheet unit
Answer: CELL

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

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Technologies

Congress Might Halt State AI Regulations. What It Means for You and Your Privacy

House Republicans are proposing a 10-year moratorium on the enforcement of state rules around artificial intelligence.

States will not be able to enforce their regulations on artificial intelligence technology for a decade under a plan being considered in the US House of Representatives. The legislation, in an amendment accepted this week by the House Energy and Commerce Committee, says no state or political subdivision «may enforce any law or regulation regulating artificial intelligence models, artificial intelligence systems or automated decision systems» for 10 years. The proposal would still need the approval of both chambers of Congress and President Donald Trump before it can become law.

AI developers and some lawmakers have said federal action is necessary to keep states from creating a patchwork of different rules and regulations across the US that could slow the technology’s growth. The rapid growth in generative AI since ChatGPT exploded on the scene in late 2022 has led companies to fit the technology in as many spaces as possible. The economic implications are significant, as the US and China race to see which country’s tech will predominate, but generative AI poses privacy, transparency and other risks for consumers that lawmakers have sought to temper.

«We need, as an industry and as a country, one clear federal standard, whatever it may be,» Alexandr Wang, founder and CEO of the data company Scale AI, told lawmakers during an April hearing. «But we need one, we need clarity as to one federal standard and have preemption to prevent this outcome where you have 50 different standards.»

Efforts to limit the ability of states to regulate artificial intelligence could mean fewer consumer protections around a technology that is increasingly seeping into every aspect of American life. «There have been a lot of discussions at the state level, and I would think that it’s important for us to approach this problem at multiple levels,» said Anjana Susarla, a professor at Michigan State University who studies AI. «We could approach it at the national level. We can approach it at the state level too. I think we need both.»

Several states have already started regulating AI

The proposed language would bar states from enforcing any regulation, including those already on the books. The exceptions are rules and laws that make things easier for AI development and those that apply the same standards to non-AI models and systems that do similar things. These kinds of regulations are already starting to pop up. The biggest focus is not in the US, but in Europe, where the European Union has already implemented standards for AI. But states are starting to get in on the action.

Colorado passed a set of consumer protections last year, set to go into effect in 2026. California adopted more than a dozen AI-related laws last year. Other states have laws and regulations that often deal with specific issues such as deepfakes or require AI developers to publish information about their training data. At the local level, some regulations also address potential employment discrimination if AI systems are used in hiring.

«States are all over the map when it comes to what they want to regulate in AI,» said Arsen Kourinian, partner at the law firm Mayer Brown. So far in 2025, state lawmakers have introduced at least 550 proposals around AI, according to the National Conference of State Legislatures. In the House committee hearing last month, Rep. Jay Obernolte, a Republican from California, signaled a desire to get ahead of more state-level regulation. «We have a limited amount of legislative runway to be able to get that problem solved before the states get too far ahead,» he said.

While some states have laws on the books, not all of them have gone into effect or seen any enforcement. That limits the potential short-term impact of a moratorium, said Cobun Zweifel-Keegan, managing director in Washington for the International Association of Privacy Professionals. «There isn’t really any enforcement yet.» 

A moratorium would likely deter state legislators and policymakers from developing and proposing new regulations, Zweifel-Keegan said. «The federal government would become the primary and potentially sole regulator around AI systems,» he said.

What a moratorium on state AI regulation means

AI developers have asked for any guardrails placed on their work to be consistent and streamlined. During a Senate Commerce Committee hearing last week, OpenAI CEO Sam Altman told Sen. Ted Cruz, a Republican from Texas, that an EU-style regulatory system «would be disastrous» for the industry. Altman suggested instead that the industry develop its own standards.

Asked by Sen. Brian Schatz, a Democrat from Hawaii, if industry self-regulation is enough at the moment, Altman said he thought some guardrails would be good but, «It’s easy for it to go too far. As I have learned more about how the world works, I am more afraid that it could go too far and have really bad consequences.» (Disclosure: Ziff Davis, parent company of CNET, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Concerns from companies — both the developers that create AI systems and the «deployers» who use them in interactions with consumers — often stem from fears that states will mandate significant work such as impact assessments or transparency notices before a product is released, Kourinian said. Consumer advocates have said more regulations are needed, and hampering the ability of states could hurt the privacy and safety of users.

«AI is being used widely to make decisions about people’s lives without transparency, accountability or recourse — it’s also facilitating chilling fraud, impersonation and surveillance,» Ben Winters, director of AI and privacy at the Consumer Federation of America, said in a statement. «A 10-year pause would lead to more discrimination, more deception and less control — simply put, it’s siding with tech companies over the people they impact.»

A moratorium on specific state rules and laws could result in more consumer protection issues being dealt with in court or by state attorneys general, Kourinian said. Existing laws around unfair and deceptive practices that are not specific to AI would still apply. «Time will tell how judges will interpret those issues,» he said.

Susarla said the pervasiveness of AI across industries means states might be able to regulate issues like privacy and transparency more broadly, without focusing on the technology. But a moratorium on AI regulation could lead to such policies being tied up in lawsuits. «It has to be some kind of balance between ‘we don’t want to stop innovation,’ but on the other hand, we also need to recognize that there can be real consequences,» she said.

Much policy around the governance of AI systems does happen because of those so-called technology-agnostic rules and laws, Zweifel-Keegan said. «It’s worth also remembering that there are a lot of existing laws and there is a potential to make new laws that don’t trigger the moratorium but do apply to AI systems as long as they apply to other systems,» he said.

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Technologies

Garmin Announces the Forerunner 570 and 970 Running Smartwatches

The sleek new smartwatches, aimed at athletes, will ship with the company’s brightest screens yet.

Serious runners looking to upgrade their smartwatch now have two new Garmin Forerunner options in the form of the 570 and 970. For those unfamiliar, Forerunner is Garmin’s line of running and triathlon training watches. The new versions pack the brightest display from Garmin to date and add new training tools, recovery insights and connected features.

Garmin is competing in a field that includes the Apple Watch and Apple Watch Ultra, which is Apple’s adventure-focused version of its regular smartwatch. Garmin is perhaps best known for its in-car GPS systems, but has branched out into smartwatches aimed at athletes over the past few years. 

Want to learn more? Check out our roundup of the best Garmin deals around. If you’re a die-hard Apple fan, we also have a recent roundup of Apple watch rumors for you to peruse.

New Forerunners feature a variety of colors

570 is the cheaper of the two

The 570 is available in both 42mm and 47mm cases, and each size has two exclusive color options in addition to the slate gray, aluminum and black band colors. The 970 only ships in a 47mm case, meaning you can only go big or go back to the 570.

The 970 is available in three colors that look good, but are slightly less fun than its smaller sibling’s options. This model is for the serious athlete or those who just want the best Garmin has to offer.

A brighter 1.4-inch AMOLED display, with an optional always-on mode is new for both watches. Opting for this setting will likely reduce battery life, but given that the 570 has an 11-day battery life, and the 970 can squeak out 15 days you probably won’t be reaching for a charger nearly as much as you would with other smartwatches. 

Both watches feature the Garmin Triathlon Coach trainer, which offers adaptive daily personalized workouts plans based on your performance and health metrics. Users can also create multisport workouts from the Garmin Connect app and send them to the watch to track stats even when you switch to another sport during training. 

970 extras include flashlight and titanium bezel

The Forerunner 970 includes a set of expected exclusive features, including a scratch-resistant sapphire lens and titanium bezel.

The 970 also ships with a built-in LED flashlight and offers on-screen controls to dial down the brightness. Additional features include running tolerance, step-speed loss and support for ECG measurements in the app, though this feature’s availability will vary by region. 

Pricing and availability

Both the Forerunner 570 and 970 will be available to order starting May 21. The Forerunner 570 42mm and the Forerunner 570 47mm are priced at $550, while the Forerunner 970 costs $750.

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