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ChatGPT Search Improves Its Shopping Experience

It’s a direct shot at Google’s Search-powered shopping tools.

ChatGPT Search, OpenAI’s AI-powered competitor to Google Search, is getting enhanced shopping features, including the ability to search for products, compare options and buy directly within ChatGPT, the company said in a press release Monday.

Users will see personalized recommendations, visual product details, pricing and product reviews. As with other ChatGPT queries, ChatGPT Search will, in the coming weeks, retain memory of users’ past shopping experiences and consider context from past conversations to help tailor a personalized experience. 

Read more: Best AI Chatbots of 2025

ChatGPT Search will also provide direct links for products. This shopping experiment will include products in fashion, beauty, home goods and electronics, expanding the shopping categories as it learns more. OpenAI says it doesn’t make any affiliate revenue. 

This feature is available to all ChatGPT users, including ones not logged in, via the GPT-4o model. OpenAI said the changes are now available in 4o, and beginning to roll out as of Monday to ChatGPT Plus, Pro, Free and logged-out users.

A representative for OpenAI didn’t immediately respond to a request for comment.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Status of search

Online search is big business, and Google is currently the king of search, with 89.74% market share, according to Statcounter. With the launch of ChatGPT in late 2022, more people have been turning to AI chatbots to satiate their online search demand. 

Where traditional online searches rely on keywords and users filtering through sites to find the information they want, AI chatbots allow users to directly ask questions and get complete answers in the process. 

Last year, OpenAI launched ChatGPT Search, a version of its AI chatbot that also searches the internet for up-to-date information. There are other players in the AI-powered online search game, including Perplexity and You.com. Google has also added AI into its core search product with AI Overviews, an experience that’s still producing incorrect information. 

Google remains highly popular, seeing about 14 billion searches per day. While ChatGPT is seeing 500 million active weekly users, its popularity still pales in comparison to Google’s. Currently, Google is pulling in 373 times more searches than ChatGPT, according to SparkToro

Search brought in $198 billion in revenue last year, thanks to ads and shopping recommendations placed against user queries. If OpenAI does aggressively monetize shopping recommendations in the future, it could eat away at Google revenues, as well as revenues from sites that make money from reviewing and recommending products.

ChatGPT Search is getting some other improvements as well. WhatsApp users can now send messages directly to ChatGPT within the app. It’s a peculiar integration considering WhatsApp owner Meta already has MetaAI baked into its apps. ChatGPT Search will also allow users to see trending search topics.

The regular version of ChatGPT is seeing improved citations as well, with the ability to cite multiple sources. 

Technologies

Microsoft Is Eliminating Passwords in August: Here’s What You Need to Do to Prepare

Microsoft Authenticator has already stopped autofilling passwords, but the biggest change comes next month.

In June, Microsoft Authenticator stopped letting users create new passwords. In July, it turned off the autofill password function. And in August, the login app will stop supporting passwords entirely, moving to more secure passkeys, such as a PIN, fingerprint or facial recognition.

Attila Tomaschek, CNET’s software senior writer and digital security expert, says that passkeys are a safer alternative to the risky password habits practiced by 49% of US adults, according to a recent survey by CNET.

«Passwords can be cracked, whereas passkeys need both the public and the locally stored private key to authenticate users, which can help mitigate risks like falling victim to phishing and brute-force or credential-stuffing attacks,» Tomaschek said.

Using the same password for several accounts or adding personal hints can be a convenient way to remember your login. But that puts you at a big risk for scammers, identity theft and fraud. Here’s more on Microsoft’s plan for eliminating passwords and how to make the switch to passkeys before August.

When will Microsoft Authenticator stop supporting passwords?

Microsoft Authenticator houses your passwords and lets you sign into all your Microsoft accounts using a PIN, facial recognition like Windows Hello, or other biometric data like a fingerprint. Authenticator can be used in other ways, such as verifying you’re logging in if you forgot your password, or using two-factor authentication as an extra layer of security for your accounts. In June, the company stopped letting users add passwords to Authenticator, but here’s a timeline of other changes you can expect from Microsoft.

  • July 2025: You won’t be able to use the autofill password function.
  • August 2025: You’ll no longer be able to use saved passwords.

If you still want to use passwords instead of passkeys, you can store them in Microsoft Edge. However, CNET experts recommend adopting passkeys during this transition. «Passkeys use public key cryptography to authenticate users, rather than relying on users themselves creating their own (often weak or reused) passwords to access their online accounts,» Tomaschek said.

Why are passkeys a better alternative to passwords?

So what exactly is a passkey? It’s a credential created by the Fast Identity Online Alliance that uses biometric data or a PIN to verify your identity and access your account. Think about using your fingerprint or Face ID to log into your account. That’s generally safer than using a password that is easy to guess or susceptible to a phishing attack.

Passkeys aren’t stored on servers like passwords. Instead, they’re stored only on your personal device. More conveniently, this takes the guesswork out of remembering your passwords and the need for a password manager.

How to set up a passkey in Microsoft Authenticator

Microsoft said in a May 1 blog post that it will automatically detect the best passkey to set up and make that your default sign-in option. «If you have a password and ‘one-time code’ set up on your account, we’ll prompt you to sign in with your one-time code instead of your password. After you’re signed in, you’ll be prompted to enroll a passkey. Then the next time you sign in, you’ll be prompted to sign in with your passkey,» according to the blog post.

To set up a new passkey, open your Authenticator app on your phone. Tap on your account and select «Set up a passkey.» You’ll be prompted to log in with your existing credentials. After you’re logged in, you can set up the passkey.

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Technologies

The AI Chatbots We Use Most, and How We Use Them

91% of AI users have a default artificial intelligence assistant they turn to for their AI tasks, a Menlo Ventures report has found.

If you have a particular artificial intelligence tool that you tend to try first every time you’re in need of an AI assist, you’re not alone. According to a new survey, 91% of people who use AI have a favorite chatbot they try first, whether it’s ChatGPT, Gemini, Alexa or something else.

A Menlo Ventures survey of 5,000 adults found that this «default tool dynamic» means most people using AI have chosen a general AI tool they’ll try first for every job, even if it’s not necessarily the best tool for the job.

In the report, ChatGPT is the AI assistant that tops default tools, with 28% of respondents choosing it first. It’s followed by Google’s Gemini at 23%, Meta AI and Amazon’s Alexa, both at 18% and Apple’s Siri at 16%. Other tools including Claude, Grok and Perplexity collectively make up another 33%.

Some of the most common ways people are using these AI tools include composing emails and other writing support, researching topics of interest and managing to-do lists, according to Menlo Ventures.

Some of that, Menlo Ventures says, is «first-mover advantage,» with tools like ChatGPT having built up a following by being the first to offer some chatbot and image-generation features. But, the company warns, «that position is not guaranteed,» with challengers moving fast.

«The consumer market for [large language models] is still nascent and far from saturated,» the report says, «leaving ample room for product innovation to shift market share over time.»

Overall, 61% of Americans have used AI in the last six months and nearly 1 in 5, 19%, rely on it daily, the report says.

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Technologies

This Early Prime Day Deal Lets You Grab AirPods 4 At Their Lowest Price Yet

Apple’s AirPods 4 have dropped to their lowest price of 2025 — but this early Prime Day deal won’t last long.

Prime Day is still a few sunsets away, but Amazon isn’t waiting around. The retailer has already started slashing prices across tons of popular products, including the much-loved AirPods 4 (ANC).

For a limited time, you can snag these for 2025’s best price of just $149. This saves you $30, and you don’t even have to enter any codes or clip any coupons. The catch? We can’t promise that this deal will stick around for much longer.

This is the latest generation of Apple’s earbuds. The Apple AirPods 4 have the same H2 chip found in the AirPods Pro 2, so you can expect great sound quality. They also rock a more compact design with this new generation and offer excellent voice-calling performance. Plus, Spatial Audio support adds a touch of personalization.

Note that this deal is for the ANC (active noise cancellation) model of these earbuds. It comes with a wireless charging case and a speaker that can help you find them using Apple’s Find My tracking service.  

«With a slightly smaller design, improved sound and Apple’s powerful H2 chip features, the Apple AirPods 4 are a worthy upgrade,» said CNET audio expert David Carnoy in his AirPods 4 review. «But what really makes them special is the noise canceling in the step-up ANC model.»

Hey, did you know? CNET Deals texts are free, easy and save you money.

What’s the competition like? You can find out by reading through the best early Prime Day deals on headphones and speakers, where we’ve rounded up all the latest and greatest prices from the likes of Apple, Sony, Beats and many more big names. Just be sure to get your orders in before the deals expire.

Why this deal matters

Apple products rarely go on sale, and when they do, the stock tends to run out before the deal window closes. Combine that with AirPods 4 being Apple’s latest AirPods and this discount being the year’s all-time low price — you have a nice offer in your hands.

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