Technologies
Best Family Phone Plans for 2025
Switching phone plans can be overwhelming. We’ve filtered out the noise and bold claims. Here are our top family phone plan picks from AT&T, T-Mobile and Verizon.
If you’re looking for a new family phone plan, it’s easy to get overwhelmed. Each carrier has its own selection of plans with a host of perks and fine print. There are also upgrade deals to consider and combing through features you actually need. Many family plans come with perks like free Netflix, extra hotspot data or international roaming making comparing plans an absolute headache. But we’ve picked the best plans for three or more lines from T-Mobile and Verizon (though we didn’t pick any from AT&T). Whether you want to upgrade phones or just find the best deal, we found the best family phone plans for you.
Best family phone plans for 2025
Best family plan for value
Pros
- T-Mobile’s 5G network, plans includes 50GB of regular high-speed data in the US as well as the ability to use phones as a hotspot
Cons
- Hotspot is limited to «3G speeds»
- Canada and Mexico data are at even slower «2G» speeds
- The Essentials Saver plan isn’t always easy to find and everyone needs to be on the same plan
Because T-Mobile restructured its cheapest plans, this has gotten a bit more complicated. As mentioned above, both T-Mobile Essentials and Essentials Saver include unlimited talk, text and data for all the carrier’s base unlimited plans, including 5G access.
In short, if you need two lines, Essentials Saver is your best pick, while those looking for three or more lines may want to go with regular Essentials.
Two lines of Essentials Saver run $80 a month, while a similar offering from Verizon costs $110 a month, and a similar deal from AT&T runs $122 a month. Three lines will also run $90 at T-Mobile for its regular Essentials thanks to a promotion, compared with $120 at Verizon (for Unlimited Welcome) and $138 at AT&T (for Unlimited Starter SL). The four-line option is now back to $100 at T-Mobile thanks to some promotions and is a bit cheaper compared with $120 at Verizon and $144 at AT&T.
Make sure to go with T-Mobile’s «Essentials 4 Line Offer» to get the four lines for $100 per month deal and not the regular Essentials (which is $105 per month).
If you’re comparing prices on multiple carriers’ websites, keep in mind that Verizon’s pricing by default factors in a switching promotional discount of $180 over three years for Unlimited Welcome, or $540 if you’re getting Unlimited Plus. In either case, it’s assuming you aren’t also getting a new phone when you switch.
To get the real numbers of Verizon’s plans make sure to add $5 a line to its Welcome prices and $15 a line for Plus. Our pricing above removes the BYOD device credit. Our pricing here also assumes no perks from Verizon.
As for T-Mobile, its prices also come with a couple of caveats: Unlike the carrier’s Go5G or Magenta plans, taxes and fees aren’t included in any of these Essentials prices, making the final total a little higher. All the deals also require that you set up AutoPay and paperless billing.
As mentioned, you may need to click «see more plans» on T-Mobile’s site to get this option to appear.
Best plan for perks
Pros
- Verizon’s 4G LTE network is a strong backbone
- You can still get perks
- You can mix and match plans
Cons
- No access to Verizon’s fastest 5G networks
- No set amount of high-speed data
- No hotspot data
- Lower savings on upgrades to new devices
- Verizon makes the pricing complicated on its website
This is a bit more complicated. Verizon used to be our pick with its Play More plan that bundled in the Disney bundle (ad-free Disney Plus, ESPN Plus and Hulu with ads) and services like Google Play Pass or Apple Arcade into the plan’s sticker price.
Now the carrier has updated its wireless plans to remove perks like the Disney bundle or Apple Arcade and Google Play Pass from being automatically included with its service. Even with its new plans, it’s still our pick for best perks, but this will require a bit more explanation.
Instead of automatically putting services in, it now offers a variety of perks at $10 a month per perk, allowing you to pick and choose what you want. It also now allows its lower-cost plan, known as Unlimited Welcome, to participate.
Unlimited Welcome runs $65 a month for one line or $120 a month for four lines. You get unlimited talk, text and data, but you don’t get access to Verizon’s fastest 5G networks (what it calls «5G Ultra Wideband») or hotspot data. For that, you will need to step up to its pricier Unlimited Plus plan ($80 for one line, $180 for four lines).
Both the Welcome and Plus plans include the ability to add perks at that $10 per month rate. This includes the Disney Bundle (normally $15 a month), Apple One individual (normally around $17 a month), Apple Music Family (which can be shared with five people and normally runs $17 a month) and Walmart Plus (normally $13 a month but also includes Paramount Plus Essential).
There are also other perks including an additional 100GB of hotspot data (normally $45 a month), 2TB of Verizon’s cloud storage (normally $15 a month), three days of international data (what the carrier calls TravelPass, normally $10 a day).
All perks can be turned on or off at will, and you could forgo them entirely. You can even go with multiple perks on a single line.
Whether this makes sense for your situation may require some time with a spreadsheet going through what services work for you and what you’re willing to pay for them. The savings could add up if you’re paying for some of these services directly, but it also could be more expensive than your existing plan.
It’s also worth mentioning that Verizon allows you to «mix and match» lines, so if not everyone needs the faster 5G connectivity, they could be on Unlimited Welcome, while the one who does can go on Unlimited Plus.
AT&T allows something similar with its unlimited plans, but at the moment it no longer offers any streaming perks. To get T-Mobile’s perks, everyone has to be on the same plan.
If you wanted a cheaper way to save on one or two services like the Disney bundle, you could have four lines for $120 a month, add the Disney perk for $10 and pay $130 a month for the whole package.
Oh, and you can also combine these plans with Verizon’s other discounts for teachers, nurses, military and first responders to save a bit more.
Runner-up for perks
Pros
- T-Mobile has a strong 5G network
- Taxes and fees are included in the sticker price
- Solid perks include Netflix and international data
Cons
- Magenta plans are harder to find on T-Mobile’s website
- The best new device upgrade deals are limited to pricier options like Go5G Plus or Go5G Next
T-Mobile’s new plans are also a bit complicated. For most people, T-Mobile’s Magenta and Magenta Max options are the better pick when it comes to looking for perks for one or two lines. They’re cheaper than the new Go5G options and have most of the same features, except with a cheaper monthly rate ($70 for one line on Magenta, $120 for two lines; $85 for one line on Magenta Max, $140 for two lines).
You get less hotspot and international data with a Magenta plan compared to a Go5G option, and Magenta Max users also don’t get the same ability to upgrade to a new device after two years while taking advantage of T-Mobile’s «new customer» deals.
Thanks to T-Mobile offering a free third line on its Go5G options, those plans become cheaper and a better value compared to the Magentas if you need three or more lines.
Among the benefits of Magenta and Go5G ($75 a month for one line, $155 a month for four lines) are unlimited international data (albeit at slow «2G speeds») when traveling in over 210 countries, an hour of in-flight Wi-Fi on several airlines, T-Mobile Tuesdays weekly giveaways, the bundling of Netflix’s Standard with Ads plan (which is $7 a month) and six free months of Apple TV Plus.
Its pricier Magenta Max and Go5G Plus ($90 a month for one line, $185 a month for four lines) plans keep the Netflix Standard with Ads plan, include a full subscription to Apple TV Plus, ups the hotspot data from 15GB on Go5G to 50GB per month on Go5G Plus, adds 5GB of high-speed international data and gives you unlimited Wi-Fi on a host of flights including those from American, Alaska Airlines, Delta and United. Go5G Plus also has 15GB of high-speed data in Canada and Mexico, compared to 10GB on Go5G and 5GB on Magenta and Magenta Max.
Unlike its Essentials plans discussed earlier, T-Mobile also includes taxes and fees with the pricing of its Magenta and Go5G plans.
T-Mobile Essentials iPhone 16 offer
Pros
- T-Mobile’s 5G network and iPhone 16 phones for each line
- Plans include 50GB of regular high-speed data in the US and the ability to use phones as a hotspot
Cons
- Hotspot is limited to «3G speeds»
- Canada and Mexico data are at even slower «2G» speeds
- The deal isn’t always easy to find
- Everyone needs to be on same plan
- Taxes and fees aren’t included, unlike other T-Mobile plans
Note: You need to switch to T-Mobile and have an eligible trade-in.
T-Mobile’s switcher offer is once again very tempting if you’re looking to switch to the carrier and need new devices. You get four lines of its Essentials plan and four new iPhone 16 models for $100 monthly. You can find it by scrolling down the carrier’s Apple deals page.
As always, there is some fine print to be aware of. Here is what that is.
Like other carriers, you need to commit to being with T-Mobile for 24 months (which is better than AT&T and Verizon’s respective 36-month installment plans). Leaving early loses you the credits and leaves you on the hook for the balance owed. You must also have at least four lines and trade in an iPhone 11 Pro or newer to get the full value for the deal. Older phones, like an iPhone 6 or 7, will only get you partial credit off an iPhone 16 ($415 off per line).
T-Mobile’s Essentials plan also doesn’t include perks like Netflix or bundling in taxes and fees. You also will be on the hook for $35 a line «device connection» charges. These are one-time fees the carrier charges as part of activation. They’re also fairly standard across the major carriers.
This is still a good deal, particularly if you have three- or four-year-old iPhones and are already considering switching. Each iPhone 16 retails for $830 per device most providers won’t give that type of credit for an iPhone 12.
Verizon has its own, similar free iPhone offer, but that deal gives you the iPhone 15 instead of the iPhone 16. AT&T has no four-line deal that bundles in free iPhones.
Verizon iPhone 15 Unlimited Welcome deal
Pros
- Verizon’s 4G LTE network is a strong backbone
- You can still get perks
- You can mix and match plans
- Don’t need to trade in an old phone
Cons
- No access to Verizon’s fastest 5G networks
- No set amount of high-speed data
- No hotspot data
- Lower savings on upgrades to new devices later on
- Online only
Note: You need to open four new lines on Verizon.
Verizon’s offer doesn’t give the latest iPhone to new users, its deal isn’t a bad one if you are looking to switch providers and need a few upgrades.
The deal itself: Sign up for four new lines on Verizon’s Unlimited Welcome plan and you get four 128GB iPhone 15 for $120 a month. All the lines need to be new, the deal is online only, and you need to set up automatic payments and paper-free billing. Taxes and fees are also not included, but on the plus side, you don’t need to trade in any older device to get the offer.
Similar to other free device offers, this deal will get you monthly bill credits towards the cost of the iPhones dished out over 36 months. If you leave Verizon early, you will be on the hook for whatever balance is still owed.
As mentioned above, Unlimited Welcome is Verizon’s new base plan and includes unlimited talk, text and data, but you don’t get access to Verizon’s fastest 5G networks (what it calls «5G Ultra Wideband») or hotspot data. You can also add perks like The Disney Bundle or Apple One for $10 a month, per perk.
Verizon, like other carriers, has other device deals for those switching to its pricier Unlimited Plus or Unlimited Ultimate options, and it does let you «mix and match» plans where some lines can be on the cheaper Welcome and others on the pricier plans.
Factors to consider: Know your area
As we covered in our other wireless guides, to get the best deal you need to make sure you have the coverage that you need. This makes it hard to give a blanket recommendation of any one carrier. T-Mobile’s service in New York may be excellent, but if you’re in rural Iowa, Verizon is more reliable.
Your mileage may vary, but the good news is that these networks are growing and improving all the time, particularly as the three major players race to blanket the US with 5G. It’s quite possible that you left a network complaining about its sparse service a decade ago, but now it’s beefed itself up because of that race to acquire customers.
If you know any friends or family in your area that already use the carrier you’re considering, ask about their experience. You could also go to a carrier’s store and see if they offer any free ways to try out the service before switching over, such as T-Mobile’s Network Pass. Verizon offers a similar 30-day «Test Drive» program, while AT&T has recently introduced its own 30-day eSIM free trial option for sampling its network.
How we test
Picking a wireless plan and carrier is a very individualized process. What works for you and your family’s needs may be vastly different from your friends or neighbors. Even geographically, some areas have better AT&T coverage while others work best on Verizon or T-Mobile (and vice versa). The picks we make are based on over a decade of covering and evaluating wireless carriers, their offerings and overall performance.
In particular, we take into account the following:
1. Coverage
2. Price
3. Value
4. Perks
Coverage
Since all three major providers blanket most of the country with good 4G LTE or 5G, this is largely a toss-up on a macro level and why we recommend a variety of eSIM options for figuring out what works best for you in your particular location so you can best decide what is right for you. Looking at coverage maps on each provider’s website will likely show whether you can get good coverage even if your experience isn’t full bars or the fastest speeds.
This is also why with prepaid plans, we specify which network each prepaid provider uses as they sometimes make that a bit difficult to figure out.
Price/Value
Value is factoring in the total experience you might get, such as how much high-speed data you get and what’s included in the sticker price.
Perks
Perks are add-ons beyond the core components of wireless service (talk, text and data). This could range from bundling in or discounting streaming services to extra hotspot data or the ability to use your phone internationally.
Wireless plan FAQ
Technologies
Manufacturing qubits that can move
It’s hard to mix electronic manufacturing and flexible geometry.
It’s hard to mix electronic manufacturing and flexible geometry.
To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.
One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.
But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.
Quantum trade-offs
A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.
To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.
Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.
So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.
The whole point of this new paper is to show that this isn’t necessarily true.
Moveable dots
The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)
Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.
The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.
(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)
This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.
On the dot
The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.
It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.
That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.
Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.
Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Technologies
The new Wild West of AI kids’ toys
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.
AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.
But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.
Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.
Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”
How real kids play
Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.
Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.
First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.
“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.
“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.
WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”
When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.
Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”
While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”
No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.
“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”
As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”
When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”
Wild West
Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?
In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.
“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”
Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)
The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.
Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”
Toy laws
Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.
In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.
“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”
While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.
Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.
For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.
This story originally appeared on Wired.com.

Technologies
Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year
Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.
Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.
By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.
Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.
Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.
To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.
With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.
Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.
An Nvidia spokesperson did not respond to requests for comment.
According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.
‘We don’t pick winners’
Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.
«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»
With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.
During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.
Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.
During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»
The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.
Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.
In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.
Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»
«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.
Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»
While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.
Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.
Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.
Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.
WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know
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