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70% of Gen Z and Millennial Gamers Are Ready to Purchase a Switch 2, CNET Survey Finds

Gen Z gamers spend nearly $700 a year on new games and subscriptions. And they’re looking forward to the new Switch model the most.

The time has finally come for a new Nintendo console. Eight years after the launch of the original Nintendo Switch, the storied gaming company will release details on its highly anticipated successor, the Switch 2, this week. 

On Wednesday, April 2, Nintendo will unveil its hybrid gaming console, which can be handheld or connected to a TV. The original Switch gained popularity with different variations, including the Switch Lite and the OLED model. Further, Nintendo remains the only place gamers can enjoy beloved franchises like Mario, Zelda and Animal Crossing. 

The gaming world has evolved since the first Switch hit the scene. Nowadays, 4K graphics, virtual reality, streaming, game subscriptions and social play are increasingly important to many gamers. The new Switch has the opportunity to catch up to the technology of competitors like the Xbox Series X and Sony PlayStation 5 while maintaining a family-friendly, portable format that’s more accessible to everyone. Gamers everywhere are excited about what Nintendo will reveal next. 

A new CNET survey finds that over half of US gaming adults (58%) are interested in buying the Switch 2 but are considering a few factors ahead of the launch. By the numbers, 27% are looking for an affordable price tag, while others hope new games for the Nintendo franchise and improved technology will meet their expectations. 

And after years of waiting, loyal Nintendo gamers are ready for a new and improved system — and to pass down the older one. However, the big question is, will the Switch 2 deliver?

Here’s what CNET’s latest gaming survey found and the big Nintendo moments our gaming editors say you don’t want to miss. 

Gen Z hopes the Switch will bring better games and performance

CNET found that 70% of Gen Z gamers and 71% of millennials who identify as such are interested in the upcoming Switch model. What’s most interesting is Gen Z’s hopes for the new console and how they view gaming. 

Nearly one in four (23%) of Gen Z respondents are looking forward to new games for Nintendo franchises, while 30% are looking forward to improved technology such as a bigger screen and better graphics. Above all, the top factor for deciding whether or not to buy the Switch was an affordable price (31%). CNET Editor-at-Large Scott Stein, who writes about gaming devices among other things, wasn’t shocked by any of this.

«It definitely sounds like those results favor the Switch 2’s existence,» said Stein. 

Here’s a closer look at the factors Gen Z gamers and US gaming adults overall consider when deciding to upgrade to the Switch 2 and what experts think about the data. 

Read more: Nintendo Switch 2 Preorder and Release Date Leaked by Retailer

The no.1 factor is the console price

Compared to other gaming consoles, Nintendo hasn’t been the most expensive on the market, which makes it a budget-friendly gaming option for some compared to a $500 Xbox Series X. Stein predicts that the Switch 2 will cost less — around $400, which Gen Zers may be a lot more willing to pay if they don’t want to spend as much on a console. In comparison, when the first Switch was released, it cost $300. 

«Gen Z knows the tech landscape and doesn’t want to pay a lot,» said Stein. «The Switch 2 could make a play for a middle ground.» 

Stein also pointed out that if Gen Zers love the usual Nintendo games, they’ll likely buy the newer Switch model. However, it could depend on how much support big-name publishers give the Switch 2 for popular games that could make the new console worth the sticker price for them. 

It’s all about the Switch’s performance and unique features, too

As one of the youngest gaming generations, Gen Z hopes that Nintendo will deliver higher-resolution graphics with the upcoming release, which could meet Gen Z’s expectations — like we see with PlayStation and Xbox. Since this generation was much younger when the first Nintendo Switch was first released, Stein said this is the first time they can weigh in on the Nintendo franchise’s graphics and capabilities. 

Beyond graphics, Gen Z is also looking at what makes the Switch stand out. 

For example, Nintendo has teased the possibility of using the Switch’s Joy-Con as a mouse. That might not move the needle for making the purchase, but Gen Z is looking for something different and will make the purchase worthwhile, said David Lumb, a senior reporter at CNET. 

They’re spending more on gaming, but intentionally 

Even though the younger generation is weighing the console price, let’s not forget about the no. 1 factor for the younger generation considering the Switch 2: the availability of games. «Gen Z, with its disposable income, is choosing to focus on a couple of games and going a little bit on that, rather than having a broader [array] of games, especially if their socialization is based on those one or two games,» said Lumb. 

Lumb also said there’s a chance Gen Z will initially wait to see if more games come out to justify the price of the Switch 2, especially since they already have forever games they’re socially playing with friends. 

Yet this generation spends the most on subscriptions and gaming. 

Gen Z spends an average of $56 per month on subscriptions and/or new games, compared to US gaming adults as a whole, spending an average of $35 per month. That’s an additional $252 per year for the youngest surveyed generation. 

Beyond buying new games and paying for subscriptions, there’s a chance this monthly amount could be spent on in-game purchases for games that Gen Z gamers may only buy once a year. However, they could spend the monthly amount on customization, upgrades and other in-game purchases, said Lumb. For example, think about in-game cosmetics and items you can purchase in Fortnight. 

Read more: Nintendo Switch 2: Release Date Rumors, Everything We Know So Far

Why the Switch 2 is gaining traction for US gamers

More than half (58%) of US adults that game want to buy the Nintendo Switch 2. The big question is why. 

For loyal Switch gamers, the format and games are fun, and gamers are ready for the next iteration of it, Lumb said. 

«I think it’s just people are excited to see the next version of this, but I also think it’s excitement, not a guarantee people are going to buy it,» Lumb said. For US adults, here’s what would persuade them to buy the new Switch. 

The big Switch moments our editors and gamers are hoping for 

Lumb and Stein said we shouldn’t plan on any major changes for the Switch 2. While Wednesday’s Nintendo Direct will tell us more, here are a few possibilities that gamers and our experts are looking forward to based on survey findings. 

Better performance to lure popular games 

Aside from the price of the console, the two biggest factors for buying the Switch are improved technology and game availability. However, to have both, big-name popular games need better performance to offer more than Nintendo’s usual titles. 

Nintendo hasn’t been focused on performance like Xbox and PlayStation — which perform similarly to a personal computer, said Lumb. Instead, it has focused on offering unique games. 

«Nintendo is really going for style over the latest and greatest, which is fun. However, the original Switch suffered in terms of porting top-end games,» said Lumb. «So hopefully, we will see a performance boost to at least be able to get a decent amount of these leading games.» 

A new Nintendo subscription plan 

Currently, Nintendo offers Nintendo Switch Online, which allows cloud data storage, online gameplay and a library of Nintendo games. Our editors are eager to see if Nintendo’s big announcement will include changes to the existing subscription to offer more to gamers. 

Stein wonders if Nintendo will do a fun subscription for the Switch 2, and whether or not the special offers will be available to all Switch owners. For example, there’s the possibility of a subscription tier that includes Switch games and special offerings for a certain amount more per month. Think about playing the new Mario Kart for free with the subscription. 

But it all depends on Nintendo’s proposition for the Switch 2 and whether it’s planning any subscription changes with the new release. And the big question is, would the offers only be for the Switch 2 or all Switch users?

Special features and upgraded technology 

So far, specs rumored for the Switch 2 include an 8-inch LCD screen, an eight-core Arm Cortex A78C CPU and a 5-watt draw for battery life. 

Occasionally, Nintendo has a way of impressing us technologically, which could be interesting with the upcoming console release. «It’s funny because we always write off Nintendo as not being about graphics or necessarily about tech, but they do have moments that they push the envelope on tech,» said Stein.

There’s also a chance for artificial intelligence upscaling and an Nvidia processor. But one of the features Stein is hopeful for is the Switch 2 being backward compatible. That means your older Switch games will be compatible with later Switch models and the Switch 2.

«I would totally expect that Nintendo hedges its bets in a clever way so that people who don’t want to spring the money right now won’t feel totally left out,» said Stein. 

Stein said that would be welcome news for loyal Nintendo customers, who may consider buying the newer model later on. And when they do, they’d already have a library of games since the Switch 2 would be backward compatible. 

Methodology

All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,369 adults, of which 1,290 were gamers. Fieldwork was undertaken between March 19 and 25, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18 and over).

Technologies

I’m Still Waiting for Amazon’s Big Alexa AI Upgrade: Here’s What to Know About the Delay

Like the Apple Siri AI upgrade, it looks like Amazon’s Alexa Plus is taking much longer than anticipated. Here’s why these voice assistants are dragging their digital feet.

We attended Amazon’s February announcement of a massive Alexa AI upgrade with great interest. The new service, called Alexa Plus, promised us conversational AI to set reservations, learn what we like, analyze home video for us and control our smart entertainment on the fly — even if it came with a wee bit of privacy loss. 

The enhanced Alexa was supposed to be ready to try in March. Now it’s the middle of May and we’re still waiting. I wish I could say I was surprised. Here’s what’s happening and why Echo users should practice their patience. 

Read more: Amazon Alexa Just Changed Its Privacy Settings. CNET Survey Reveals 73% of Device Users Were Already Worried

Alexa Plus stalls out: We’ve seen this before

So, where’s the AI? For now, it’s still in early access, and that early access period appears to be limited. Even the few who have tried out Alexa Plus have been quiet about it. Those who’ve spoken up have said the AI is lacking critical features that were mentioned at the announcement, including ordering food on Grubhub with a conversation, entering into a story mode with kids, visually identifying family members during conversations, brainstorming ideas in a casual conversation mode, and using Alexa Plus on the Web. In other words, it’s just not ready yet.

Read more: The Best Smart Displays for 2025

I’ve seen this before, very recently, with Apple’s announcement that it will be delaying Siri’s big AI upgrade, not only for a year after WWDC 2024, but then again in 2025 and possibly for as long as until 2027 according to our latest info. It’s possible Amazon watched the fallout from these delay announcements plus leaked employee complaints, and decided to be much quieter about the Alexa Plus rollout.

Either way, it could be months before the average consumer sees an option to upgrade to Alexa Plus, and with staggered rollouts, some Amazon customers could be waiting quite some time for the chatty new Alexa. No one at CNET has gotten an early access look at Alexa Plus yet, but the testing period is still ongoing, so we’re hopeful to get our hands on it very soon.

Waiting for the Show

We’re ready with Amazon Echos, Echo Shows, home cameras, smart gadgets and more to test out just what’s changed with Alexa Plus and what features have actually arrived (and what we still can’t do). But for now, it looks like we’re waiting for our own wake word — and I wouldn’t be surprised if Alexa Plus is on a similar trajectory to Siri’s AI delays, sans the troubling announcements and exposes we saw with Apple.

If you’re desperate to see what Amazon is doing with the latest Alexa AI technology, there is a way to get to the front of the line. Amazon has mentioned that during the early access period, it will focus on releasing Alexa Plus for Echo Shows. If you have an Echo Show 8, Show 10, Show 15 or Show 21, you’re more likely to see an offer for Alexa Plus if you sign up for the program.

Otherwise, we’ll keep you updated. Check out our AI Atlas to get the latest on Siri, Google Gemini, ChatGPT, Grok and, yes, Alexa Plus as we learn more and test out new capabilities.

Read more: The Best Smart Speakers for 2025

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

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Technologies

Kia Electric Truck: What We Know So Far About the New Pickup EV

Here’s everything we know right now about Kia’s upcoming electric pickup truck that will be coming to the US.

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Technologies

18 Amazon Prime Perks That Will Make Your Life Easier

Think Prime’s just for packages? These extra perks might surprise you.

You probably already know that an Amazon Prime membership gets you free two-day shipping and access to events like Prime Day. But there are plenty of other perks that fly under the radar, including discounts you can use beyond Amazon.

One unexpected benefit? You can actually save money on gas with your Prime subscription. From grocery deals to streaming extras, there’s a lot more value packed into your membership than most people realize.

Sure, a 30-day free trial lets you take advantage of limited-time deals, but it only lets you scratch the surface of all that a membership has to offer. It might surprise you to learn what else you can get by being a Prime member. Below, we’re going to break down some of the best perks you may not know about.

Spoiler: Some of them are bangers.

For more, don’t miss out on the best Amazon tech deals and how to get great savings on Amazon right now with coupons.

Impulse Buys Under $25 That Make Surprisingly Great Gifts

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1. Watch HBO or other premium TV channels without cable

You probably know about Prime Video and Amazon Music Prime, but you might not know all the special details. Amazon Prime members have access to a large number of feature-length movies and hit original TV shows like The Boys and The Lord of the Rings: Rings of Power, as well as an Amazon Music Prime library featuring 2 million songs and thousands of curated playlists. 

Prime members can also download movies and TV shows for watching later offline.

If a show or movie you want to watch is not included as part of your basic Prime subscription, you can subscribe to premium channels such as HBO, Showtime and Starz for $5 to $15 a month, with no need for cable or satellite service.

Music lovers can upgrade to Amazon Music Unlimited to get a library of 90 million songs that can be streamed to multiple devices for $9 a month or $89 a year.

Save Money on Holiday Shopping With These Top Amazon Shopping Hacks

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2. Get money back by choosing no-rush shipping

If you don’t need your purchase to be delivered quickly, you can opt out of two-day or shorter delivery options by selecting «no-rush shipping» and receive your package in about six days. In return for your patience, Amazon will give you rewards.

There’s no standard for no-rush shipping rewards — they vary from item to item — but they generally provide discounts on products and services that you might buy from Amazon.

Some common rewards are $1 credits for Amazon digital services like movies, music and ebooks, $3 coupons for Amazon’s Happy Belly-branded snacks, $10 to $20 off TV or furniture purchases and $10 to $20 off Amazon Home Services.

The value of no-rush shipping will depend on whether you’ll use any of the rewards. It might not seem like much, but a few no-rush shipping selections could easily earn you the $3 to $4 you need for a free movie rental from Prime Video.

3. Whole Foods grocery discounts

If you’re a frequent shopper at Whole Foods, an Amazon Prime membership can reap serious dividends. Prime Member Deals available in physical Whole Foods stores give members discounts of 10% to 20% on selected items marked with blue Amazon stickers. 

Yellow tags indicate even further savings, usually at least another 10% off an already discounted price. Prime members who scan the Whole Foods Market or Amazon app at checkout get an extra 10% off storewide sales. Prime membership also gives you access to special online deals.

4. Exclusive access to Thursday night NFL football games

It’s the second year that Amazon Prime has had exclusive rights to air Thursday Night Football, and Prime seems to be killing the game. It received five Sports Emmys nominations for its 2022 coverage and boasts a stacked cast of experts, commentators and former players. 

If you are a Prime subscriber, you can stream 2023-2024 Thursday Night Football games on Prime Video, NFL +, Amazon.com or Twitch. There is also a Spanish-language broadcast available on Prime Video. TNF pregame coverage begins at 7 p.m. EST each Thursday.  

5. Free same-day Amazon Fresh delivery

Whole Foods isn’t the only grocery option available to Amazon Prime members. Subscribers also have access to the online grocery store Amazon Fresh, which provides free deliveries to some locations. Amazon Fresh has some similar products to Whole Foods but generally focuses on a broader range of groceries and home products at lower prices. 

Anyone can purchase products from Amazon Fresh, but only Prime members get free same-day delivery. Amazon Fresh also has 44 physical locations that offer special weekly deals for Prime members.

6. Try on clothes and shoes before you buy them

It’s almost impossible to size clothing correctly online — to know if it fits, you have to try it on. Prime members get that chance with Amazon’s Try Before You Buy service. In specific personal shopping categories like clothes, shoes and accessories, you can order items and keep them for seven days without paying for them.

Return what you don’t want before the trial week is over, and you’ll only pay for the items that you keep. Eligible products are indicated on Amazon with a «Try Before You Buy» icon. Several online reports have indicated a limit of six products for Try Before You Buy, but the Amazon site doesn’t specify a maximum.

7. Borrow unlimited books, magazines and comics

Amazon Prime members gain access to Prime Reading, a service similar to Kindle Unlimited with a different collection of materials. You can borrow as many books as you like, and many include audible narration, so you can switch back and forth between reading and listening. The electronic downloads don’t require a Kindle or Fire device.

Amazon First Reads gives Prime members access to editors’ selections of early book releases. Anyone with a Prime membership gets one free Kindle book a month, as well as regular discounts on selected titles.

8. Prime-exclusive deals and promos

Amazon offers Prime-exclusive deals all-year round on top products meaning you can make back the cost of your membership in savings. For big shopping seasons like Black Friday or Prime Day, there are even more member-only prices to shop. 

Plus, Prime subscribers often get early access to Lightning Deals. These are sort of like Amazon’s version of a fire sale, featuring very low prices for a limited number of products that usually sell out very quickly. The good news for Amazon Prime members is that they get access to these deals earlier than everyone else. The bad news? There are a lot of Amazon Prime members.

9. Exclusive Zappos deals, faster shipping and a test month for running shoes

Amazon acquired the online shoe giant Zappos back in 2009, and it now provides a number of benefits for Prime members who link their accounts on Zappos.com. Prime members get faster shipping, bonus reward points for shopping and exclusive deals on certain products. 

Zappos also lets Prime members participate in Runlimited, a 30-day guarantee program for running shoes.

10. Save money on prescription drugs online or at your local pharmacy

Amazon Prime Rx Savings program gives Prime members discounts on prescription medicine, whether it’s purchased at Amazon Pharmacy or in-store at a physical pharmacy. An Amazon Rx savings card can be printed out or saved digitally and used for discounts at more than 60,000 participating pharmacies, including CVS, Walgreens and Rite Aid.

Amazon says that members can save up to 80% on common prescription drugs using Prime Rx, but it’s important to note that Amazon’s Prime Rx savings program does not work with health insurance. You’ll need to be sure that any savings you get from the program are more than you’d get from insurance coverage.

For more about Amazon Prime, learn about what to expect from this year’s back-to-school deals. 

11. Access to Prime Gaming

Prime Gaming is a fun feature that is included with both Amazon Prime and Prime Video. Eligible subscribers are able to download content in-game for their favorite games, free games and even a free monthly Twitch channel subscription. 

Prime Gaming is included with annual and monthly Prime subscriptions, Prime Student subscriptions, Amazon Prime free trials, and Prime Video memberships. It’s important to note that only one member per household may claim an offer, and if you have a Prime Video monthly free trial you will be unable to claim a free Twitch subscription. If you are using a free trial of Student Prime, your free Twitch membership will expire when your free trial expires. 

12. One Medical membership discounts

One Medical is a membership-based health service that provides primary in-person and virtual health care. Its concierge-like medical service is designed to allow members to easily schedule appointments and care using the company’s mobile app or website.

Amazon acquired One Medical in February and is now offering a major discount for Prime members. Instead of the usual price of $199 a year, Amazon Prime members can subscribe for $99 a year, or $9 per month. To activate the discount, Prime members should visit this page. Existing One Medical subscribers who are Prime members can also take advantage of the discount starting with their next payment.

13. Unlimited photo storage with Amazon Photos

With a subscription to Amazon Prime, you can store unlimited photos and 5GB of video on Amazon Photos. Without Amazon Prime, you’re limited to a total of 5GB of videos and photos total. 

You can view or share your photos and videos on Amazon Photos using the iOS or Android app, or on a computer with the desktop or web app. Your photo and video files are both fully encrypted, so they’re only visible to people with whom you intentionally share them.

14. Get discounts on Shutterfly

Amazon has partnered with photography company Shutterfly to offer Prime members 45% off most regular-priced products. Shoppers can also get free shipping on orders of $35 or more. To get the discount, you’ll have to link your Shutterfly and Amazon accounts.

If you store your photos with Amazon, you can now access your Amazon Photos directly from Shutterfly. This makes it extra convenient for Prime members to share images from their extensive photo library.

15. Get a Grubhub Plus membership for free

Don’t feel like cooking tonight? There’s a perk for that, too. 

When Amazon announced it would offer Grubhub Plus free for a year in 2022, it was a solid, but temporary, perk added to Prime. In 2023, Prime members were treated to another free year. For 2024, instead of renewing the food delivery service’s premium membership again for another year, Grubhub Plus became a permanent Amazon Prime perk. 

Grubhub Plus typically costs $9.99 a month, and provides unlimited free delivery for all orders over $12 in over 4,000 cities nationwide. 

16. Save on Amazon Kids Plus 

If you have Amazon Prime, you also get access to discounted Amazon Kids Plus. The subscription service features a wide range of ad-free content, including books, games and videos for children ages 3 to 12. Parents can limit the amount of screen time available to their children and manage up to four profiles on iOS and Android. 

The Amazon Kids Plus subscription is normally $79 a year, but Prime members can get it for $48 a year.

17. Get your package delivered on the day you want it with Amazon Day

If none of the usual delivery dates work for you, you have one additional option as a Prime member. Amazon Day is a free perk that lets you schedule your packages to arrive on your day of choice. Next time you’re on vacation, you don’t have to arrange for the neighbors to help you bring in your boxes, and you won’t have to worry about porch pirates stealing your delivery on days when you’re not home.

Amazon Day is also a great option to cut down on the number of boxes for your packages, since you can schedule multiple purchases to arrive as a single delivery.

18. Save money on gas

Do you spend several hours each week driving to and from work? If you’re an Amazon Prime member living in the US, your dollar will now stretch a little farther at the gas pump. You can save 10 cents per gallon at BP, Amoco and AM/PM gas stations — there are about 7,000 locations across the 50 states. Amazon estimates that this perk will save the average American nearly $70 per year.

Prime members who want to take advantage of this perk must first activate the offer. After the one-time activation, you can simply go to the pump and input your phone number or linked payment method for instant savings.

For more, check out these Amazon deals on tech and home goods and tips for getting the best Amazon deals.

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