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Why Apple Adding RCS Won’t Change Blue Bubble, Green Bubble Drama

Commentary: Apple and Google will likely find new ways to fight for texting.

Back in 2003, Apple’s then-CEO Steve Jobs showed a slide declaring that «Hell froze over» before announcing that the company’s iTunes software was debuting on Windows, opening up a once-exclusive Mac feature to a much wider audience. Twenty years later and you could say Apple’s frozen Hell over once again, this time by announcing that its iPhone will soon support the RCS texting standard — a move that will likely improve how texts send and receive between the iPhone and Android phones.

While we don’t yet know the true extent that Apple will support RCS beyond a statement that it will provide better «interoperability» when compared to SMS and MMS, Apple’s already made it clear that RCS texting will co-exist with its iMessage service. That means Apple will likely continue to differentiate between texts sent between its devices and texts sent to non-Apple devices like an Android phone or a basic phone. In fact, Apple did confirm to 9to5Mac that — at minimum — green bubbles will still be used to label a text that’s sent over RCS. While on a technical level that will continue to label who’s using an iPhone and who isn’t during texting, that could also continue a digital divide in countries like the US where iMessage is particularly dominant.

It’s also likely that we will continue to see plenty of features remain exclusive to either Apple’s iMessage or Google’s own Messages app, even if both companies are going to agree to support the RCS standard. While RCS itself has more bandwidth to support features like typing indicators and high-quality photo sharing, how that will be displayed when sending texts between the iPhone and an Android phone is still very much in the air. 

However there is room to celebrate. Apple adopting RCS is likely to lead to substantially more investment into the texting standard, especially when compared to antiquated SMS and MMS messages that have remained largely the same over the past 20 years. The Qi wireless charging standard, for instance, received a big boost when Apple started supporting it with the iPhone 8 and iPhone X, with Qi2 now set to bring faster magnetic wireless charging to future Android phones. But it’s still probably a good idea to limit expectations, as RCS inclusion might not displace iMessage anytime soon.

Google Messages Reactions over SMS

Apple and Google have exclusives, and RCS doesn’t mean they’ll be shared

Many of Apple’s best iMessage features aren’t restricted to messaging, even if blue bubble chats are the most common place that they are used. These include iOS 17’s Stickers – which allow you to make GIF-like images that can be «stuck» onto a text and decorative Contact Posters that can be automatically shared with your contacts should you choose. That’s along with app integrations where developers can let people over iMessage play games together, send flight info, exchange payments or include even more emojis.

Google has also invested heavily into its Messages app, often touting new features alongside its campaign over the last several years to get Apple to adopt RCS. This has included features like Magic Compose that use AI to generate text drafts, text scheduling and — perhaps most importantly — its own encryption standard for message privacy.

iMessage in iOS 17

Even though Google Messages may use the RCS standard to employ many of these features and encryption, that has not meant the features themselves are built directly into RCS. For instance, Apple has also told 9to5Mac that it will not use the same encryption that Google uses in its Messages app, and will instead opt to work with the GSMA organization to improve the encryption standard that’s included within RCS.

Google’s own statement appears to acknowledge the upcoming divide, with the company «welcoming Apple’s participation» while looking forward to «working with them to implement this on iOS in a way that works well for everyone.»

But even if Apple and Google find a way to share typing indicators and other modern features over RCS, both companies are still going to be rivals in the smartphone market. Expect both to continue to find ways to tout messaging features that will remain exclusive to iOS or Android, and for it to remain quite noticeable when those features are not easily shared from an iPhone to an Android, or vice-versa.

The Galaxy Z Flip 5 closed with WhatsApp open on the cover screen

What about WhatsApp, Signal, Telegram and other services

Even as Apple and Google begin working together on the RCS standard, it’s quite likely that you’ll still want to use other constantly evolving chat apps. Since the RCS standard still needs to work to improve built-in features like encryption, services like WhatsApp, Signal and Facebook Messenger may still be more convenient for many conversations.

For instance, last year Apple opened up FaceTime by allowing users to invite participants to a call using a web browser link. This allows for people on Android or Windows to join a FaceTime call over a web browser. But it simply doesn’t have the same inherent ease of use as a native app on those platforms. At times when I’ve tested FaceTime over a web browser, participants logging in over a web browser sometimes have connection issues and appear inside of a smaller window than participants on an iPhone. However, if I fire up a group video call on Facebook Messenger or Zoom, participants can just use the native app for those services and the call just works since they are fully built to work on different operating systems.

I expect that RCS texting may have its own similar growing pains. However even if there’s a way to go for the RCS standard to reach maturity, Apple and Google both agreeing to support the standard provides hope that it might actually replace the decades-old SMS and MMS. If it gets us any closer to saying goodbye to grainy photos sent over MMS, that alone could be worth the wait. 

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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